Have you split-tested #7 by any chance? I know that Baymard recommends order the main menu items by sales volume. I’d be curious to see which layout performs best.

Also, I like AirBnB’s multi-field search (#3). Have you seen this implemented in ecommerce sites? I think I see this sort of component mostly on travelling websites.

Keep up the awesome content! Cheers.

Do you have any evidence whether a mobile “hamburger” menu should be positioned on the left- or right-side?

The example screenshot showed the logo on the top left, in the most visually prominent area of the so-called “golden triangle,” and the menu icon on the right.

Does placing the menu on the left or right impact usability or menu CTRs, in your experience? Have you seen/conducted any A/B tests on this topic?

Thanks!