{"id":100500,"date":"2022-08-12T07:30:27","date_gmt":"2022-08-12T14:30:27","guid":{"rendered":"https:\/\/thegood.com\/?post_type=insights&#038;p=100500"},"modified":"2025-05-21T08:16:29","modified_gmt":"2025-05-21T15:16:29","slug":"above-the-fold","status":"publish","type":"insights","link":"https:\/\/thegood.com\/insights\/above-the-fold\/","title":{"rendered":"Creating the Ultimate Above the Fold Strategy &#8211; And Why It Matters"},"content":{"rendered":"\n<div class=\"c-key-takeaways\"><div class=\"c-key-takeaways__header\"><h3 class=\"c-key-takeaways__title\">Key Takeaways<\/h3><p class=\"c-key-takeaways__description\">By the end of this article, you should have the knowledge and resources to \u201ccheck the box\u201d in these areas\u2026<\/p><\/div><ul class=\"c-key-takeaways__list\"><li>Above the fold content continues to be crucial to website success, but the way you should approach it has changed as the internet has changed.&nbsp;<\/li><li>It should ideally entice users to go further into your website by clicking on the CTA or scrolling down to the rest of your homepage, and eliminate anything that distracts from that mission.&nbsp;<\/li><li>There\u2019s no one-size-fits-all method to creating great above the fold design, but there are strategies and examples that can help you determine what will work for you\u2014followed by plenty of testing to validate your changes.<\/li><\/ul><\/div>\n\n\n\n<p>Is focusing on your above the fold content an outdated marketing practice?&nbsp;<\/p>\n\n\n\n<p>Some marketers would argue the point.&nbsp;<\/p>\n\n\n\n<p>In our opinion, as long as you approach your content and optimization in the right way, it\u2019s some of the most valuable real estate on your website.<\/p>\n\n\n\n<p>Your above the fold content should draw users into your website, enticing them to explore the page and the site as a whole further. But this goal is challenging these days thanks to the rise of responsive design and the decline of readers\u2019 attention spans.&nbsp;<\/p>\n\n\n\n<p>Coming up with the right strategy to optimize your above the fold content isn\u2019t easy, but it\u2019s powerful\u2014it\u2019s the beginning of a user\u2019s journey through your website. And this guide will take you through everything you need to know about above the fold design, content, strategy, and even some examples for inspiration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-above-the-fold\"><strong>What is above the fold?<\/strong><\/h2>\n\n\n\n<p>The term \u201cabove the fold\u201d comes from the heyday of the physical newspaper. Since they were sold folded in half, potential readers could only see the top half of the front page of the paper before they bought it\u2014the portion above the fold.<\/p>\n\n\n\n<p>That part of the paper needed to be catchy and compelling so people would be tempted to buy it after just a glance. Publishers learned to add eye-catching images and intriguing headlines to make their papers a must-buy.<\/p>\n\n\n\n<p>On today\u2019s websites, of course, there\u2019s no actual fold. But in the early days of the web, the above the fold content was predictable as screen sizes and device resolution were pretty standard.<\/p>\n\n\n\n<p>Businesses tended to put as much information as possible above the fold because users weren\u2019t accustomed to scrolling. The top of websites was crammed full, and often a bit overwhelming.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-does-above-the-fold-vs-below-the-fold-still-matter\"><strong>Does above the fold vs below the fold still matter?<\/strong><\/h2>\n\n\n\n<p>These days, the importance and strategy of above the fold content has shifted. Your website users scroll effortlessly\u2014in fact they expect to scroll\u2014so you shouldn\u2019t cram everything in at the top of your site.<\/p>\n\n\n\n<p>And the rise of browsing on smartphones and tablets has come with the rise of responsive design. What content appears above the fold looks a little, or sometimes a lot, different for everyone depending on how they\u2019re viewing your site.<\/p>\n\n\n\n<p>It\u2019s hard to predict how your users will experience your above the fold content because you won\u2019t know exactly what they\u2019ll see, unlike in the paper.<\/p>\n\n\n\n<p>But that doesn\u2019t mean above the fold content doesn\u2019t matter anymore. The top of your page is still the first thing visitors to your website will see, and so it needs to be appealing and engaging so they continue scrolling instead of clicking away.<\/p>\n\n\n\n<p>How can you ensure your above the fold design is smart and strategic? We\u2019ve got some ideas for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-above-the-fold-design-strategies\"><strong>Above the fold design strategies<\/strong><\/h2>\n\n\n\n<p>The most effective way to design your above the fold content is considering your page holistically, instead of looking at the sections individually.<\/p>\n\n\n\n<p>Your above the fold section should draw in users with an enticing story and graphics and take them on a journey through to the content they need and want\u2014no matter where exactly the fold hits on their screen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimizing your homepage<\/h3>\n\n\n\n<p>First, conduct what we like to call the \u201c5-Second Test\u201d on your homepage\u2014when a user arrives on your site, can they understand what you do and who is a good fit for your product in five seconds or less?<\/p>\n\n\n\n<p>Since most of those five seconds will be spent on your above the fold content, this is a good test for where you are right now.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-review-your-user-experience\"><strong>Review your user experience<\/strong><\/h3>\n\n\n\n<p>You should also test what that initial above the fold user experience is like: are you bombarding your visitors with popups, ads, and email signup offers before they\u2019ve had a chance to view your site? While they might grow your email list, they deliver a terrible user experience and distract from the main goal of your site: convert visitors into buyers.<\/p>\n\n\n\n<p>Optimizing your above the fold navigation means simplifying as well. Can users find where they want to go with just a glance? This isn\u2019t the place to add in lots of links to information about your company\u2014keep it focused on getting users where they want to go to buy your products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-remove-distracting-images-and-carousels\"><strong>Remove distracting images and carousels<\/strong><\/h3>\n\n\n\n<p>One key thing not to do on your homepage above the fold\u2014<a href=\"https:\/\/thegood.com\/insights\/ecommerce-image-carousels\/\" target=\"_blank\" rel=\"noreferrer noopener\">include an image carousel<\/a>. You can click that link for the details but in short, they convert very, very poorly and so we really don\u2019t recommend including them.<\/p>\n\n\n\n<p>Videos that take up too much space, or take too long to load, also shouldn\u2019t go above the fold. They\u2019re distracting and are better suited to a little lower on the page. You can point to them in the above the fold section and offer users a tempting hint about the content to come with an arrow or header, which gives the video time to load and encourages users to scroll.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Above the fold SEO<\/h2>\n\n\n\n<p>Paying attention to SEO above the fold is important as well.<\/p>\n\n\n\n<p>You mostly want to avoid making the user experience negative to avoid a decrease in traffic from Google. Their algorithms penalize websites where there are so many ads above the fold that the actual site content only appears when people scroll, so ensure your ad experience doesn\u2019t interfere with your content.<\/p>\n\n\n\n<p>It also means including clear headers and calls to action so your site users can navigate with ease, and fast load speeds so visitors don\u2019t get impatient and bounce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Desktop and mobile considerations<\/h2>\n\n\n\n<p>The switch from desktop to mobile browsing has made designing a great above the fold experience more complicated. Mobile devices come in a range of sizes, and they present websites in portrait mode instead of the traditional landscape. The smaller screen also means that there\u2019s less room for your above the fold content.<\/p>\n\n\n\n<p>Responsive web design is a must, of course\u2014it ensures your website loads content according to the size and resolution of the screen, no matter where people are accessing your site from.<\/p>\n\n\n\n<p>Above all, prioritize the kind of content that draws users in and gets them scrolling to the rest of the page. What will appeal most to your ideal customers? Put that up front, and draw them in to read and view the rest. (Easier said than done, we know!)<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c842da9 reusable-block-2-column good-question-block\" data-block-id=\"c842da9\"><style>.stk-c842da9{max-width:1500px !important;margin-top:30px !important;margin-bottom:30px !important}.stk-c842da9-column{max-width:941px !important}@media screen and (max-width:767px){.stk-c842da9{--stk-col-order-1:2 !important;--stk-col-order-2:1 !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c842da9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8993c44 horizontal-form-container\" data-v=\"4\" data-block-id=\"8993c44\"><style>.stk-8993c44-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;background-color:#c3ddf0 !important;border-top-left-radius:12px !important;border-top-right-radius:12px !important;border-bottom-right-radius:12px !important;border-bottom-left-radius:12px !important;overflow:hidden !important;max-width:701px !important;padding-top:40px !important;padding-right:35px !important;padding-bottom:40px !important;padding-left:35px !important}.stk-8993c44{margin-top:0px !important}.stk-8993c44-container:before{background-color:#c3ddf0 !important}@media screen and (max-width:1023px){.stk-8993c44-container{padding-bottom:60px !important}}@media screen and (max-width:767px){.stk-8993c44-container{padding-bottom:60px !important}}<\/style><style class=\"stk-custom-css\">.stk-8993c44 figure{margin:0 !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8993c44-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-8993c44-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-791f1b3\" id=\"span-style-color-0277-c-0-class-stk-highlight-enjoying-this-article-span\" data-block-id=\"791f1b3\"><style>.stk-791f1b3{margin-bottom:12px !important}.stk-791f1b3 .stk-block-heading__text{font-size:36px !important;color:#ffffff !important}@media screen and (max-width:1023px){.stk-791f1b3 .stk-block-heading__text{font-size:36px !important}}@media screen and (max-width:767px){.stk-791f1b3 .stk-block-heading__text{font-size:24px !important}}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-center\"><span style=\"color: #0277c0;\" class=\"stk-highlight\">Enjoying this article?<\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-30f99ae\" data-block-id=\"30f99ae\"><style>.stk-30f99ae{margin-bottom:20px !important}.stk-30f99ae .stk-block-text__text{color:#ffffff !important}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\"><span style=\"color: #000000;\" class=\"stk-highlight\">Subscribe to our newsletter, Good Question, to get insights like this sent straight to your inbox every week.<\/span><\/p><\/div>\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5834619,\n\t\t\t\t\t\t\t\t\tformId: \"64ede74e-e88f-44c7-996f-78859799755a\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1768310743000-3957889695\",\n\t\t\t\t\t\t\t\t\tregion: \"na2\",\n\t\t\t\t\t\t\t\t\tcssRequired: \".submitted-message { overflow: auto; } .hs-form-88422a7d-0355-4f27-b674-4b9fcc71560c, .hs-form-ac90f61a-a614-4bcd-b57a-18cd0e91ceff { color: #fff }\",\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1768310743000-3957889695\"><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-winning-above-the-fold-website-examples\"><strong>Winning above the fold website examples<\/strong><\/h2>\n\n\n\n<p>If creating your own above the fold content sounds just a bit overwhelming with all of these elements to think about, just check out these examples of great above the fold design for inspiration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-freedom\"><strong>1. Freedom<\/strong><\/h3>\n\n\n\n<p>Freedom is an app and website blocker designed to free you from digital distractions, and so that\u2019s exactly what their above the fold design relays. It\u2019s clean, easy to understand, and includes a CTA to sign up for free right away.<\/p>\n\n\n\n<p>That immediate CTA works for them because they don\u2019t need long to communicate their value proposition. And their site users have likely already done some research to find them, so Freedom gets right to the point with a free signup offer.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"682\" height=\"384\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Screen-Shot-2022-07-26-at-6.08.50-PM-1.png\" alt=\"Screenshot of Freedom's above the fold CTA to sign up for free on their home page.\" class=\"wp-image-100502\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Screen-Shot-2022-07-26-at-6.08.50-PM-1.png 682w, https:\/\/thegood.com\/wp-content\/uploads\/Screen-Shot-2022-07-26-at-6.08.50-PM-1-300x169.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Screen-Shot-2022-07-26-at-6.08.50-PM-1-380x215.png 380w, https:\/\/thegood.com\/wp-content\/uploads\/Screen-Shot-2022-07-26-at-6.08.50-PM-1-600x338.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Screen-Shot-2022-07-26-at-6.08.50-PM-1-133x75.png 133w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-ahrefs\"><strong>2. Ahrefs<\/strong><\/h3>\n\n\n\n<p>Ahrefs also includes a CTA in their above the fold content with two options\u2014a free account or a paid one. But for visitors who aren\u2019t ready to buy right away, they cleverly put a few of the logos of their clients at the bottom of the fold, encouraging users to scroll to see more.<\/p>\n\n\n\n<p>And once you start scrolling they take you through their beautifully designed homepage with clear, engaging descriptions of what they do as well as multimedia elements.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"674\" height=\"388\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-2-from-Ahrefs.png\" alt=\"Screenshot of Ahref's CTA in their above the fold content.\" class=\"wp-image-100503\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-2-from-Ahrefs.png 674w, https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-2-from-Ahrefs-300x173.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-2-from-Ahrefs-600x345.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-2-from-Ahrefs-130x75.png 130w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-apple\"><strong>3. Apple<\/strong><\/h3>\n\n\n\n<p>Apple\u2019s above the fold content calls back to the minimalist design that is the brand\u2019s hallmark\u2014there\u2019s just a few navigation items up top and then an enticing image of their newest product. They know that many of their site users are looking for the most updated products they offer, so they feature that right away.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"651\" height=\"402\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-3-from-Apple.png\" alt=\"Screenshot of Apple's minimalist design on their home page.\" class=\"wp-image-100504\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-3-from-Apple.png 651w, https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-3-from-Apple-300x185.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-3-from-Apple-600x371.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-3-from-Apple-121x75.png 121w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-glossier\"><strong>4. Glossier<\/strong><\/h3>\n\n\n\n<p>The millennial beauty brand\u2019s above the fold content highlights their best-selling products right away, which is great for any visitors who are newer to the brand or aren\u2019t sure what they want to purchase.<\/p>\n\n\n\n<p>For the shoppers who have already decided what they need, they can go right to the clear navigation options at the top to find exactly the products they want. The above the fold design serves both new and returning customers, and encourages everyone to scroll with a peek at the products below.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"658\" height=\"397\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-4-from-Glossier.png\" alt=\"Screenshot of Glossier's featured best-sellers on their home page.\" class=\"wp-image-100505\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-4-from-Glossier.png 658w, https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-4-from-Glossier-300x181.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-4-from-Glossier-600x362.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-4-from-Glossier-124x75.png 124w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-rimowa\"><strong>5. Rimowa<\/strong><\/h3>\n\n\n\n<p>The upscale luggage brand has a chic and simple above the fold design\u2014just navigation to their product categories and an appealing hero image with a link. Many websites include images that are too busy or slow-loading videos which can overwhelm first-time visitors, but their content starts out clean and clear, just like their branding.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"536\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Screen-Shot-2022-08-11-at-4.09.04-PM.png\" alt=\"rimowa suitcase above the fold contetn\" class=\"wp-image-100525\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Screen-Shot-2022-08-11-at-4.09.04-PM.png 1000w, https:\/\/thegood.com\/wp-content\/uploads\/Screen-Shot-2022-08-11-at-4.09.04-PM-300x161.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Screen-Shot-2022-08-11-at-4.09.04-PM-768x412.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Screen-Shot-2022-08-11-at-4.09.04-PM-600x322.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Screen-Shot-2022-08-11-at-4.09.04-PM-140x75.png 140w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-demostack\"><strong>6. Demostack<\/strong><\/h3>\n\n\n\n<p>Demostack is software designed to make selling your own software easy, so it\u2019s no surprise that they have an above the fold design that\u2019s great at selling. It describes what they do in just a few words with a fun but understated animation.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1324\" style=\"aspect-ratio: 2320 \/ 1324;\" width=\"2320\" controls src=\"https:\/\/thegood.com\/wp-content\/uploads\/Video-of-Demostocks-Software-Design.mov\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-hubspot\"><strong>7. Hubspot<\/strong><\/h3>\n\n\n\n<p>Just like their headline states, Hubspot\u2019s above the fold design is powerful but not overpowering. They\u2019ve distilled the main reasons people come to their site: to check out their products, view their prices, see their resources, or try it out.<\/p>\n\n\n\n<p>And from those use cases, they have very simple navigation options above the fold. It ensures people can find what they need without getting lost in the many options Hubspot offers, with great copywriting to boot.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"658\" height=\"398\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-5-from-Hubspot.png\" alt=\"Screenshot of Hubspot's CTA on their home page.\n\" class=\"wp-image-100513\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-5-from-Hubspot.png 658w, https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-5-from-Hubspot-300x181.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-5-from-Hubspot-600x363.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-5-from-Hubspot-124x75.png 124w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-above-the-fold-is-crucial-but-don-t-underestimate-below-the-fold-content\"><strong>Above the fold is crucial, but don\u2019t underestimate below the fold content<\/strong><\/h2>\n\n\n\n<p>It\u2019s easy to get too focused on your above the fold content\u2014because it is vitally important to your website experience. But it must be balanced with the rest of the content on your homepage.<\/p>\n\n\n\n<p>Think of it as a holistic experience and a journey. Your homepage should take your website visitors through everything they could want from your business right off the bat. That includes simple and direct navigation options so they can explore and find what they need, images or video that reflects your brand without distracting, and an enticement to explore.<\/p>\n\n\n\n<p>Optimizing above the fold is important, but don\u2019t forget about optimizing your below the fold content and <a href=\"https:\/\/thegood.com\/insights\/optimizing-website-footer\/\" target=\"_blank\" rel=\"noreferrer noopener\">your footer<\/a> as well. Check out our complete (and free!) guidelines on how to run your own CRO to see how your homepage performs from top to bottom.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Must-Have Ecommerce Growth Practice: Run Your Own CRO Audit - Part 1\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ScpZznlKRvQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>And our <a href=\"https:\/\/thegood.com\/insights\/landing-page-optimization-rubric\/\" target=\"_blank\" rel=\"noreferrer noopener\">Landing Page Optimization Rubric<\/a> can help you optimize your above the fold content as well as everything below it for a seamless page flow that increases your conversion rates.<\/p>\n\n\n\n<p>Above the fold content is just one piece of the puzzle, so don\u2019t forget to ensure every part fits seamlessly together for the best results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-start-with-user-testing-and-consider-an-expert-opinion\"><strong>Start with user testing, and consider an expert opinion<\/strong><\/h2>\n\n\n\n<p>How can you be sure you\u2019ve landed on the right above the fold design that works with the rest of your homepage?<\/p>\n\n\n\n<p>Once you\u2019ve implemented your optimizations, <a href=\"https:\/\/www.userinput.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">test them carefully<\/a> on real users to find out if they\u2019re working. Be sure you\u2019re testing on both existing customers and people who aren\u2019t familiar with your company.<\/p>\n\n\n\n<p>Check how they navigate through the page\u2014are they clicking your CTA, scrolling aimlessly, or struggling to navigate to what they came to find? Are they getting bored and bouncing too soon, or getting stuck on a different path than the one you wanted them to take?<\/p>\n\n\n\n<p>If you\u2019re not getting the results you had hoped for, try again until you land on the right solution. You won\u2019t get it right every time, but with a willingness to test and learn you\u2019ll find the best way forward with certainty.<\/p>\n\n\n\n<p>If you\u2019re not sure what to tackle first, or your previous efforts at optimization haven\u2019t worked as well as you hoped, it might be time to bring in a professional. Getting experienced outside eyes on your homepage can help you determine what\u2019s working and where you\u2019re going wrong so you can build the most effective page possible for your business.<\/p>\n\n\n\n<p>Want an expert to help you optimize your above the fold content? Consider a <a href=\"https:\/\/thegood.com\/digital-experience-optimization-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Experience Optimization Program\u2122<\/a>. We\u2019ll tell you exactly what\u2019s going wrong and how to fix it so you get real results fast.<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-pk93ndc reusable-block-2-column good-question-block\" data-block-id=\"pk93ndc\"><style>.stk-pk93ndc{max-width:1500px !important;margin-top:30px !important;margin-bottom:30px !important}.stk-pk93ndc-column{max-width:941px !important}@media screen and (max-width:767px){.stk-pk93ndc{--stk-col-order-1:2 !important;--stk-col-order-2:1 !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-pk93ndc-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-xsnekgl horizontal-form-container\" data-v=\"4\" data-block-id=\"xsnekgl\"><style>.stk-xsnekgl-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;background-color:#c3ddf0 !important;border-top-left-radius:12px 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id=\"span-style-color-0277-c-0-class-stk-highlight-enjoying-this-article-span\" data-block-id=\"odazp7g\"><style>.stk-odazp7g{margin-bottom:12px !important}.stk-odazp7g .stk-block-heading__text{font-size:36px !important;color:#ffffff !important}@media screen and (max-width:1023px){.stk-odazp7g .stk-block-heading__text{font-size:36px !important}}@media screen and (max-width:767px){.stk-odazp7g .stk-block-heading__text{font-size:24px !important}}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-center\"><span style=\"color: #0277c0;\" class=\"stk-highlight\">Enjoying this article?<\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-rcsfhzu\" data-block-id=\"rcsfhzu\"><style>.stk-rcsfhzu{margin-bottom:20px !important}.stk-rcsfhzu .stk-block-text__text{color:#ffffff !important}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\"><span style=\"color: #000000;\" class=\"stk-highlight\">Subscribe to our newsletter, Good Question, to get insights like this sent straight to your inbox every week.<\/span><\/p><\/div>\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5834619,\n\t\t\t\t\t\t\t\t\tformId: \"64ede74e-e88f-44c7-996f-78859799755a\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1768310743000-3236809985\",\n\t\t\t\t\t\t\t\t\tregion: \"na2\",\n\t\t\t\t\t\t\t\t\tcssRequired: \".submitted-message { overflow: auto; } .hs-form-88422a7d-0355-4f27-b674-4b9fcc71560c, .hs-form-ac90f61a-a614-4bcd-b57a-18cd0e91ceff { color: #fff }\",\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1768310743000-3236809985\"><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"author":3,"featured_media":100514,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":["A complete guide to what above the fold content is, why it still matters, and exactly how to optimize yours for better conversion rates."]},"insight-category":[10073],"insight-tag":[10082,7006,10080],"class_list":["post-100500","insights","type-insights","status-publish","format-standard","has-post-thumbnail","hentry","insight-category-conversion-tactics","insight-tag-customer-experience","insight-tag-ecommerce","insight-tag-website-optimization"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190.jpeg",1124,750,false],"thumbnail":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190-150x150.jpeg",150,150,true],"medium":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190-300x200.jpeg",300,200,true],"medium_large":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190-768x512.jpeg",768,512,true],"large":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190-1024x683.jpeg",1024,683,true],"1536x1536":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190.jpeg",1124,750,false],"2048x2048":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190.jpeg",1124,750,false],"teaser":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190-380x215.jpeg",380,215,true],"teaser-large":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190-760x430.jpeg",760,430,true],"insights-featured":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190-600x400.jpeg",600,400,true],"case-study-logo-small":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190-112x75.jpeg",112,75,true],"gform-image-choice-sm":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190.jpeg",300,200,false],"gform-image-choice-md":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190.jpeg",400,267,false],"gform-image-choice-lg":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190.jpeg",600,400,false],"profile_24":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190-24x24.jpeg",24,24,true],"profile_48":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190-48x48.jpeg",48,48,true],"profile_96":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190-96x96.jpeg",96,96,true],"profile_150":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190-150x150.jpeg",150,150,true],"profile_300":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-photo-3183190-300x300.jpeg",300,300,true]},"post_excerpt_stackable_v2":"<p>Key TakeawaysBy the end of this article, you should have the knowledge and resources to \u201ccheck the box\u201d in these areas\u2026Above the fold content continues to be crucial to website success, but the way you should approach it has changed as the internet has changed.&nbsp;It should ideally entice users to go further into your website by clicking on the CTA or scrolling down to the rest of your homepage, and eliminate anything that distracts from that mission.&nbsp;There\u2019s no one-size-fits-all method to creating great above the fold design, but there are strategies and examples that can help you determine what will&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Jon MacDonald","url":"https:\/\/thegood.com\/author\/jonmacdonald\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why You Need An Above the Fold Strategy 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