If you pay for product listing ads, you\u2019re going to want to keep reading.<\/p>\n\n\n\n
Studies show that 68%<\/a> of online shoppers search Google when they\u2019re considering the purchase of a specific product. Users are information hunting, but when they see the variety of results and prices, they quickly go into comparison mode.<\/p>\n\n\n\n Our own research and user testing for clients confirm that the majority of users browsing the Google Shopping product listing ads are comparison shopping.<\/p>\n\n\n\n But your ecommerce business doesn\u2019t have to be just a research pitstop before users go back to their Google search results, Amazon, or a competitor site to purchase.<\/p>\n\n\n\n In this guide, we\u2019re sharing how you can optimize your Google shopping traffic. <\/p>\n\n\n\n Our 7 strategies will help you better connect with shoppers to lower your bounce rate and help them find what they\u2019re looking for.<\/p>\n\n\n\n If you are spending money on product listing ads in your Google Ads account, here are some strategies you can use to increase your conversion rate and return on ad spend (ROAS).<\/a><\/p>\n\n\n\n While it might be tempting to start running Google Ads (formerly known as AdWords) without doing any customer interviews and user testing, that\u2019s a guaranteed way to:<\/p>\n\n\n\n Conducting customer interviews and doing user testing allows you to pinpoint why users aren\u2019t buying from you today and build a better shopping experience.<\/p>\n\n\n\n7 strategies to optimize your Google Shopping traffic<\/h2>\n\n\n\n
1. Understand what is important to your audience<\/h3>\n\n\n\n