{"id":102699,"date":"2023-02-13T12:58:04","date_gmt":"2023-02-13T20:58:04","guid":{"rendered":"https:\/\/thegood.com\/?post_type=resource&#038;p=102699"},"modified":"2023-02-13T12:58:05","modified_gmt":"2023-02-13T20:58:05","slug":"customer-research","status":"publish","type":"resource","link":"https:\/\/thegood.com\/resources\/customer-research\/","title":{"rendered":"How to Conduct Customer Research to Improve Customer Experience"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-ee16d49 stk-block-background two-column-layout teardown stk--has-background-overlay\" data-block-id=\"ee16d49\"><style>.stk-ee16d49{background-color:#000000 !important;background-image:url(https:\/\/thegood.com\/wp-content\/uploads\/fast-checkout-header.jpg) !important;background-position:center center !important;align-items:flex-start !important;padding-top:75px !important;padding-bottom:75px !important;margin-bottom:-30px !important;display:flex !important;top:-68px !important;bottom:-138px !important}.stk-ee16d49:before{background-color:#000000 !important;opacity:0.8 !important}.stk-ee16d49 > .stk-separator__bottom .stk-separator__wrapper{height:30px !important}.stk-ee16d49-column{--stk-column-gap:100px !important}@media screen and (max-width:767px){.stk-ee16d49{padding-bottom:40px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ee16d49-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-2937d27 horizontal-form-container\" data-block-id=\"2937d27\"><style>.stk-2937d27-inner-blocks{justify-content:flex-start !important}.stk-2937d27-container{padding-top:0px !important;display:flex !important;flex-direction:column !important}@media screen and (max-width:767px){.stk-2937d27-container{padding-right:10px !important;padding-left:10px !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2937d27-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2937d27-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c256b00 teardown-heading has-50-font-size\" id=\"how-to-conduct-customer-research-to-improve-customer-experience\" data-block-id=\"c256b00\"><style>.stk-c256b00 .stk-block-heading__text{color:#ffffff !important}<\/style><h1 class=\"stk-block-heading__text has-text-color stk-block-heading--use-theme-margins\">How to Conduct Customer Research to Improve Customer Experience<\/h1><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-154a585\" data-block-id=\"154a585\"><style>.stk-154a585 .stk-block-text__text{font-size:18px !important;color:#ffffff !important}@media screen and (max-width:1023px){.stk-154a585 .stk-block-text__text{font-size:18px !important}}<\/style><p class=\"stk-block-text__text has-text-color\">Everything you need to know about turning customer research into real brand opportunities. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block-icon-label--use-flex-basis stk-block stk-b21f85b\" data-block-id=\"b21f85b\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left has-text-align-left-tablet stk-block stk-e2b02b9\" data-block-id=\"e2b02b9\"><style>.stk-e2b02b9{align-items:flex-start !important;margin-left:0px !important;display:flex !important}.stk-e2b02b9 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:22px !important;width:22px !important}.stk-e2b02b9 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-e2b02b9 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#0277c0 !important}@media screen and (max-width:1023px){.stk-e2b02b9{align-items:flex-start !important;display:flex !important}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-e2b02b9\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-e-2-b-02-b-9-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-e-2-b-02-b-9-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"check\" class=\"svg-inline--fa fa-check fa-w-16\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2517c2a\" id=\"how-to-build-a-foundation-with-a-one-page-research-plan-and-how-to-map-research-data-to-increased-revenue\" data-block-id=\"2517c2a\"><style>.stk-2517c2a{margin-left:-20px !important}.stk-2517c2a .stk-block-heading__text{font-size:18px !important;color:#ffffff !important;font-weight:normal !important}@media screen and (max-width:1023px){.stk-2517c2a{justify-content:center !important;display:flex !important;flex-direction:column !important}.stk-2517c2a .stk-block-heading__text{font-size:18px !important;line-height:1.5em !important}}<\/style><h4 class=\"stk-block-heading__text has-text-color stk-block-heading--use-theme-margins\">How to build a foundation with a one-page research plan and how to map research data to increased revenue<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block-icon-label--use-flex-basis stk-block stk-62587c5\" data-block-id=\"62587c5\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left has-text-align-left-tablet stk-block stk-b904583\" data-block-id=\"b904583\"><style>.stk-b904583{align-items:flex-start !important;margin-left:0px !important;display:flex !important}.stk-b904583 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:22px !important;width:22px !important}.stk-b904583 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-b904583 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#0277c0 !important}@media screen and (max-width:1023px){.stk-b904583{align-items:flex-start !important;display:flex !important}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-b904583\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-b-904583-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-b-904583-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"check\" class=\"svg-inline--fa fa-check fa-w-16\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9acca53\" id=\"learn-to-conduct-effective-1-1-customer-interviews-including-an-interview-template-and-actionable-tips\" data-block-id=\"9acca53\"><style>.stk-9acca53{margin-left:-20px !important}.stk-9acca53 .stk-block-heading__text{font-size:18px !important;color:#ffffff !important;font-weight:normal !important}@media screen and (max-width:1023px){.stk-9acca53{justify-content:center !important;display:flex !important;flex-direction:column !important}.stk-9acca53 .stk-block-heading__text{font-size:18px !important;line-height:1.5em !important}}<\/style><h4 class=\"stk-block-heading__text has-text-color stk-block-heading--use-theme-margins\">Learn to conduct effective 1:1 customer interviews (including an interview template and actionable tips)<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block-icon-label--use-flex-basis stk-block stk-fa360cc\" data-block-id=\"fa360cc\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left has-text-align-left-tablet stk-block stk-8a77d90\" data-block-id=\"8a77d90\"><style>.stk-8a77d90{align-items:flex-start !important;margin-left:0px !important;display:flex !important}.stk-8a77d90 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:22px !important;width:22px !important}.stk-8a77d90 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-8a77d90 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#0277c0 !important}@media screen and (max-width:1023px){.stk-8a77d90{align-items:flex-start !important;display:flex !important}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-8a77d90\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-8-a-77-d-90-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-8-a-77-d-90-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"check\" class=\"svg-inline--fa fa-check fa-w-16\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-be10518\" id=\"deep-dive-analysis-into-6-ecommerce-brands-and-how-they-used-customer-research-to-uncover-needs-and-improve-their-business\" data-block-id=\"be10518\"><style>.stk-be10518{margin-left:-20px !important}.stk-be10518 .stk-block-heading__text{font-size:18px !important;color:#ffffff !important;font-weight:normal !important}@media screen and (max-width:1023px){.stk-be10518{justify-content:center !important;display:flex !important;flex-direction:column !important}.stk-be10518 .stk-block-heading__text{font-size:18px !important;line-height:1.5em !important}}<\/style><h4 class=\"stk-block-heading__text has-text-color stk-block-heading--use-theme-margins\">Deep-dive analysis into 6 ecommerce brands and how they used customer research to uncover needs and improve their business<\/h4><\/div>\n<\/div><\/div>\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5834619,\n\t\t\t\t\t\t\t\t\tformId: \"8e7ac41c-4efd-4601-aae9-023cc42726a7\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1768311860000-1904714408\",\n\t\t\t\t\t\t\t\t\tregion: \"na2\",\n\t\t\t\t\t\t\t\t\tcssRequired: \".submitted-message { overflow: auto; } .hs-form-88422a7d-0355-4f27-b674-4b9fcc71560c, .hs-form-ac90f61a-a614-4bcd-b57a-18cd0e91ceff { color: #fff }\",\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1768311860000-1904714408\"><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-a9aa058\" data-block-id=\"a9aa058\"><style>.stk-a9aa058-inner-blocks{justify-content:flex-start !important}.stk-a9aa058-container{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;display:flex !important;flex-direction:column !important}@media screen and (max-width:767px){.stk-a9aa058{padding-bottom:0px !important;margin-bottom:0px !important}.stk-a9aa058-container{padding-top:40px !important;padding-right:40px !important;padding-bottom:0px !important;padding-left:40px !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a9aa058-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a9aa058-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-a69ef4a\" data-block-id=\"a69ef4a\"><style>.stk-a69ef4a{min-height:0px !important;align-items:flex-start !important;max-width:450px !important;margin-right:auto !important;margin-left:auto !important;display:flex !important}@media screen and (max-width:767px){.stk-a69ef4a{max-width:270px !important;padding-top:0px !important;margin-top:-30px !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-102700\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/How-to-Conduct-Customer-Research-to-Improve-Your-Customer-Experience-The-Good-e1676321392699.jpg\" width=\"605\" height=\"792\" alt=\"How to Conduct Customer Research to Improve Your Customer Experience - The Good\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/How-to-Conduct-Customer-Research-to-Improve-Your-Customer-Experience-The-Good-e1676321392699.jpg 605w, https:\/\/thegood.com\/wp-content\/uploads\/How-to-Conduct-Customer-Research-to-Improve-Your-Customer-Experience-The-Good-e1676321392699-229x300.jpg 229w, https:\/\/thegood.com\/wp-content\/uploads\/How-to-Conduct-Customer-Research-to-Improve-Your-Customer-Experience-The-Good-e1676321392699-600x785.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/How-to-Conduct-Customer-Research-to-Improve-Your-Customer-Experience-The-Good-e1676321392699-57x75.jpg 57w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1736e54\" id=\"more-great-reads\" data-block-id=\"1736e54\"><style>.stk-1736e54{padding-top:0px !important;margin-top:-50px !important;margin-bottom:50px !important}@media screen and (max-width:1023px){.stk-1736e54{margin-top:150px !important}.stk-1736e54 .stk-block-heading__text{font-size:28px !important}}@media screen and (max-width:767px){.stk-1736e54{margin-top:100px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-align-left stk-block-heading--use-theme-margins\">More Great Reads<\/h2><\/div>\n\n\n<div class=\"c-resource-list\"><div class=\"c-resource-list__item\"><div class=\"c-resource-list__item__image-holder\"><a href=\"https:\/\/thegood.com\/opting-in-to-optimization\/\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Opting-In-To-Optimization-v2-2-600x600.jpg\" class=\"attachment-insights-featured size-insights-featured wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Opting-In-To-Optimization-v2-2-600x600.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Opting-In-To-Optimization-v2-2-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Opting-In-To-Optimization-v2-2-1024x1024.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Opting-In-To-Optimization-v2-2-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Opting-In-To-Optimization-v2-2-768x768.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Opting-In-To-Optimization-v2-2-1536x1536.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Opting-In-To-Optimization-v2-2-75x75.jpg 75w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Opting-In-To-Optimization-v2-2-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Opting-In-To-Optimization-v2-2-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Opting-In-To-Optimization-v2-2-96x96.jpg 96w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Opting-In-To-Optimization-v2-2.jpg 1600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/div><ul class=\"c-resource-list__item__formats\"><li class=\"c-resource-list__item__formats--print\"><a href=\"https:\/\/thegood.com\/oito-checkout\/?format=hardcover\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/plugins\/thegood\/images\/format-print.png\" alt=\"Print\" width=\"88\" height=\"102\"><span>Print<\/span><\/a><\/li><li class=\"c-resource-list__item__formats--ebook\"><a href=\"https:\/\/thegood.com\/oito-checkout\/?format=ebook\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/plugins\/thegood\/images\/format-ebook.png\" alt=\"E-Book\" width=\"126\" height=\"102\"><span>E-Book<\/span><\/a><\/li><li class=\"c-resource-list__item__formats--audio\"><a href=\"https:\/\/thegood.com\/oito-checkout\/?format=audiobook\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/plugins\/thegood\/images\/format-audio.png\" alt=\"Audio\" width=\"88\" height=\"102\"><span>Audio<\/span><\/a><\/li><\/ul><div class=\"c-resource-list__item__content\"><h2 class=\"c-resource-list__item__title\"><a href=\"https:\/\/thegood.com\/opting-in-to-optimization\/\">Opting in to Optimization<\/a><\/h2><p>This set of principles will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms. Available in <strong>print<\/strong>,\u00a0<strong>e-book, <\/strong>and <strong>audio <\/strong>format.<\/p>\n<\/div> <!-- \/.c-resource-list__item__content --><div class=\"c-resource-list__item__cta\"><a href=\"https:\/\/thegood.com\/opting-in-to-optimization\/\" class=\"o-btn o-btn--default\">Get Your Copy<\/a><\/div> <!-- \/.c-resource-list__item__cta --><\/div><div class=\"c-resource-list__item\"><div class=\"c-resource-list__item__image-holder\"><a href=\"https:\/\/thegood.com\/stop-marketing-start-selling\/\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Stop-Marketing-Start-Selling-v2-2-600x600.jpg\" class=\"attachment-insights-featured size-insights-featured wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Stop-Marketing-Start-Selling-v2-2-600x600.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Stop-Marketing-Start-Selling-v2-2-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Stop-Marketing-Start-Selling-v2-2-1024x1024.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Stop-Marketing-Start-Selling-v2-2-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Stop-Marketing-Start-Selling-v2-2-768x768.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Stop-Marketing-Start-Selling-v2-2-1536x1536.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Stop-Marketing-Start-Selling-v2-2-75x75.jpg 75w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Stop-Marketing-Start-Selling-v2-2-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Stop-Marketing-Start-Selling-v2-2-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Stop-Marketing-Start-Selling-v2-2-96x96.jpg 96w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-Stop-Marketing-Start-Selling-v2-2.jpg 1600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/div><ul class=\"c-resource-list__item__formats\"><li class=\"c-resource-list__item__formats--print\"><a href=\"https:\/\/thegood.com\/smss-checkout\/?format=paperback\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/plugins\/thegood\/images\/format-print.png\" alt=\"Print\" width=\"88\" height=\"102\"><span>Print<\/span><\/a><\/li><li class=\"c-resource-list__item__formats--ebook\"><a href=\"https:\/\/thegood.com\/smss-checkout\/?format=ebook\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/plugins\/thegood\/images\/format-ebook.png\" alt=\"E-Book\" width=\"126\" height=\"102\"><span>E-Book<\/span><\/a><\/li><\/ul><div class=\"c-resource-list__item__content\"><h2 class=\"c-resource-list__item__title\"><a href=\"https:\/\/thegood.com\/stop-marketing-start-selling\/\">Stop Marketing Start Selling<\/a><\/h2><p>This comprehensive resource shares the philosophy, process, and tactics that companies need to create content that converts, win more loyal customers, and build websites that stand the test of time. Available in <strong>print <\/strong>and\u00a0<strong>e-book <\/strong>format.<\/p>\n<\/div> <!-- \/.c-resource-list__item__content --><div class=\"c-resource-list__item__cta\"><a href=\"https:\/\/thegood.com\/stop-marketing-start-selling\/\" class=\"o-btn o-btn--default\">Get Your Copy<\/a><\/div> <!-- \/.c-resource-list__item__cta --><\/div><div class=\"c-resource-list__item\"><div class=\"c-resource-list__item__image-holder\"><a href=\"https:\/\/thegood.com\/resources\/hr-tools-growth\/\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Beyond-The-Demo-Wall-Feature-Image-600x600.jpg\" class=\"attachment-insights-featured size-insights-featured wp-post-image\" alt=\"BEYOND THE DEMO WALL: THE MOST INTERESTING WAYS HR TOOLS DRIVE GROWTH\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Beyond-The-Demo-Wall-Feature-Image-600x600.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/Beyond-The-Demo-Wall-Feature-Image-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/Beyond-The-Demo-Wall-Feature-Image-1024x1024.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Beyond-The-Demo-Wall-Feature-Image-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/Beyond-The-Demo-Wall-Feature-Image-768x768.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/Beyond-The-Demo-Wall-Feature-Image-1536x1536.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/Beyond-The-Demo-Wall-Feature-Image-75x75.jpg 75w, https:\/\/thegood.com\/wp-content\/uploads\/Beyond-The-Demo-Wall-Feature-Image-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/Beyond-The-Demo-Wall-Feature-Image-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/Beyond-The-Demo-Wall-Feature-Image-96x96.jpg 96w, https:\/\/thegood.com\/wp-content\/uploads\/Beyond-The-Demo-Wall-Feature-Image.jpg 1600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/div><ul class=\"c-resource-list__item__formats\"><li class=\"c-resource-list__item__formats--resource\"><a href=\"https:\/\/thegood.com\/resources\/hr-tools-growth\/\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/plugins\/thegood\/images\/format-resource.png\" alt=\"Resource\" width=\"102\" height=\"102\"><span>Resource<\/span><\/a><\/li><\/ul><div class=\"c-resource-list__item__content\"><h2 class=\"c-resource-list__item__title\"><a href=\"https:\/\/thegood.com\/resources\/hr-tools-growth\/\">Beyond The Demo Wall: The Most Interesting Ways HR Tools Drive Growth<\/a><\/h2><p>When product-led growth is off the table, these 8 strategies from HR tools come close. Available as a <strong>free research report<\/strong>.<\/p>\n<\/div> <!-- \/.c-resource-list__item__content --><div class=\"c-resource-list__item__cta\"><a href=\"https:\/\/thegood.com\/resources\/hr-tools-growth\/\" class=\"o-btn o-btn--default\">Get Your Copy<\/a><\/div> <!-- \/.c-resource-list__item__cta --><\/div><div class=\"c-resource-list__item\"><div class=\"c-resource-list__item__image-holder\"><a href=\"https:\/\/thegood.com\/resources\/ai-monetization-strategies\/\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-600x600.jpg\" class=\"attachment-insights-featured size-insights-featured wp-post-image\" alt=\"AI Monetization strategies - resource Feature Image\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-600x600.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-1024x1024.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-768x768.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-1536x1536.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-75x75.jpg 75w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-96x96.jpg 96w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image.jpg 1600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/div><ul class=\"c-resource-list__item__formats\"><li class=\"c-resource-list__item__formats--resource\"><a href=\"https:\/\/thegood.com\/resources\/ai-monetization-strategies\/\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/plugins\/thegood\/images\/format-resource.png\" alt=\"Resource\" width=\"102\" height=\"102\"><span>Resource<\/span><\/a><\/li><\/ul><div class=\"c-resource-list__item__content\"><h2 class=\"c-resource-list__item__title\"><a href=\"https:\/\/thegood.com\/resources\/ai-monetization-strategies\/\">How Top AI Tools Turn Free Users Into Paying Customers<\/a><\/h2><p><span class=\"stk-highlight\">We analyzed some of the top AI tools to identify how they&#8217;re converting users from free to paid<\/span>. Available as a <strong>free linked resource<\/strong>.<\/p>\n<\/div> <!-- \/.c-resource-list__item__content --><div class=\"c-resource-list__item__cta\"><a href=\"https:\/\/thegood.com\/resources\/ai-monetization-strategies\/\" class=\"o-btn o-btn--default\">Get Your Copy<\/a><\/div> <!-- \/.c-resource-list__item__cta --><\/div><div class=\"c-resource-list__item\"><div class=\"c-resource-list__item__image-holder\"><a href=\"https:\/\/thegood.com\/resources\/google-optimize-replacement\/\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Google-Optimize-Replacement-E-Book-Feature-Image-600x600.jpg\" class=\"attachment-insights-featured size-insights-featured wp-post-image\" alt=\"Google Optimize Replacement\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Google-Optimize-Replacement-E-Book-Feature-Image-600x600.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/Google-Optimize-Replacement-E-Book-Feature-Image-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/Google-Optimize-Replacement-E-Book-Feature-Image-1024x1024.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Google-Optimize-Replacement-E-Book-Feature-Image-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/Google-Optimize-Replacement-E-Book-Feature-Image-768x768.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/Google-Optimize-Replacement-E-Book-Feature-Image-1536x1536.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/Google-Optimize-Replacement-E-Book-Feature-Image-75x75.jpg 75w, https:\/\/thegood.com\/wp-content\/uploads\/Google-Optimize-Replacement-E-Book-Feature-Image-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/Google-Optimize-Replacement-E-Book-Feature-Image-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/Google-Optimize-Replacement-E-Book-Feature-Image-96x96.jpg 96w, https:\/\/thegood.com\/wp-content\/uploads\/Google-Optimize-Replacement-E-Book-Feature-Image.jpg 1600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/div><ul class=\"c-resource-list__item__formats\"><li class=\"c-resource-list__item__formats--ebook\"><a href=\"https:\/\/thegood.com\/resources\/google-optimize-replacement\/\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/plugins\/thegood\/images\/format-ebook.png\" alt=\"E-Book\" width=\"126\" height=\"102\"><span>E-Book<\/span><\/a><\/li><\/ul><div class=\"c-resource-list__item__content\"><h2 class=\"c-resource-list__item__title\"><a href=\"https:\/\/thegood.com\/resources\/google-optimize-replacement\/\">How to Strategically Identify a Google Optimize Replacement<\/a><\/h2><p><span class=\"stk-highlight\">We collected thinking from our A\/B testing experts to bring you a fresh POV on the deprecation of Google Optimize<\/span>. Available as a <strong>free e-book<\/strong>.<\/p>\n<\/div> <!-- \/.c-resource-list__item__content --><div class=\"c-resource-list__item__cta\"><a href=\"https:\/\/thegood.com\/resources\/google-optimize-replacement\/\" class=\"o-btn o-btn--default\">Get Your Copy<\/a><\/div> <!-- \/.c-resource-list__item__cta --><\/div><div class=\"c-resource-list__item\"><div class=\"c-resource-list__item__image-holder\"><a href=\"https:\/\/thegood.com\/resources\/customer-research\/\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-600x600.png\" class=\"attachment-insights-featured size-insights-featured wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-600x600.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-1024x1024.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-768x768.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-1536x1536.png 1536w, https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-96x96.png 96w, https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image.png 1600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/div><ul class=\"c-resource-list__item__formats\"><li class=\"c-resource-list__item__formats--ebook\"><a href=\"https:\/\/thegood.com\/resources\/customer-research\/\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/plugins\/thegood\/images\/format-ebook.png\" alt=\"E-Book\" width=\"126\" height=\"102\"><span>E-Book<\/span><\/a><\/li><\/ul><div class=\"c-resource-list__item__content\"><h2 class=\"c-resource-list__item__title\"><a href=\"https:\/\/thegood.com\/resources\/customer-research\/\">How to Conduct Customer Research to Improve Customer Experience<\/a><\/h2><p>Everything you need to know about turning customer research into real brand opportunities. Includes templates for a one-page research plan and conducting 1:1 customer interviews. Available as a <strong>free e-book<\/strong>.<\/p>\n<\/div> <!-- \/.c-resource-list__item__content --><div class=\"c-resource-list__item__cta\"><a href=\"https:\/\/thegood.com\/resources\/customer-research\/\" class=\"o-btn o-btn--default\">Get Your Copy<\/a><\/div> <!-- \/.c-resource-list__item__cta --><\/div><div class=\"c-resource-list__item\"><div class=\"c-resource-list__item__image-holder\"><a href=\"https:\/\/thegood.com\/resources\/a-guide-to-email-marketing-for-ecommerce-businesses\/\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Email-Marketing-E-Book-Feature-Image-600x600.png\" class=\"attachment-insights-featured size-insights-featured wp-post-image\" alt=\"Email Marketing - E-Book Feature Image\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Email-Marketing-E-Book-Feature-Image-600x600.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Email-Marketing-E-Book-Feature-Image-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Email-Marketing-E-Book-Feature-Image-1024x1024.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Email-Marketing-E-Book-Feature-Image-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Email-Marketing-E-Book-Feature-Image-768x768.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Email-Marketing-E-Book-Feature-Image-1536x1536.png 1536w, https:\/\/thegood.com\/wp-content\/uploads\/Email-Marketing-E-Book-Feature-Image-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Email-Marketing-E-Book-Feature-Image-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Email-Marketing-E-Book-Feature-Image-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Email-Marketing-E-Book-Feature-Image-96x96.png 96w, https:\/\/thegood.com\/wp-content\/uploads\/Email-Marketing-E-Book-Feature-Image.png 1600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/div><ul class=\"c-resource-list__item__formats\"><li class=\"c-resource-list__item__formats--ebook\"><a href=\"https:\/\/thegood.com\/resources\/a-guide-to-email-marketing-for-ecommerce-businesses\/\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/plugins\/thegood\/images\/format-ebook.png\" alt=\"E-Book\" width=\"126\" height=\"102\"><span>E-Book<\/span><\/a><\/li><\/ul><div class=\"c-resource-list__item__content\"><h2 class=\"c-resource-list__item__title\"><a href=\"https:\/\/thegood.com\/resources\/a-guide-to-email-marketing-for-ecommerce-businesses\/\">A Guide to Email Marketing For Ecommerce Businesses<\/a><\/h2><p>A playbook for every ecommerce business on how to turn email marketing into your greatest strength. Includes best-in-class examples for the entire email buyer journey. Available as a\u00a0<strong>free e-book<\/strong>.<\/p>\n<\/div> <!-- \/.c-resource-list__item__content --><div class=\"c-resource-list__item__cta\"><a href=\"https:\/\/thegood.com\/resources\/a-guide-to-email-marketing-for-ecommerce-businesses\/\" class=\"o-btn o-btn--default\">Get Your Copy<\/a><\/div> <!-- \/.c-resource-list__item__cta --><\/div><div class=\"c-resource-list__item\"><div class=\"c-resource-list__item__image-holder\"><a href=\"https:\/\/thegood.com\/resources\/building-a-product-page-that-converts\/\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-600x600.png\" class=\"attachment-insights-featured size-insights-featured wp-post-image\" alt=\"feature photo - Everything You Need To Know About Building A Product Page That Converts\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-600x600.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-1024x1024.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-768x768.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-1536x1536.png 1536w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image-96x96.png 96w, https:\/\/thegood.com\/wp-content\/uploads\/Product-Page-E-Book-Feature-Image.png 1600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/div><ul class=\"c-resource-list__item__formats\"><li class=\"c-resource-list__item__formats--ebook\"><a href=\"https:\/\/thegood.com\/resources\/building-a-product-page-that-converts\/\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/plugins\/thegood\/images\/format-ebook.png\" alt=\"E-Book\" width=\"126\" height=\"102\"><span>E-Book<\/span><\/a><\/li><\/ul><div class=\"c-resource-list__item__content\"><h2 class=\"c-resource-list__item__title\"><a href=\"https:\/\/thegood.com\/resources\/building-a-product-page-that-converts\/\">Everything You Need To Know About Building A Product Page That Converts<\/a><\/h2><p>The ultimate book on optimizing your ecommerce product page. Learn why your page isn&#8217;t converting, how to optimize key elements, and strategies for increasing AOV. Available as a <strong>free e-book<\/strong>.<\/p>\n<\/div> <!-- \/.c-resource-list__item__content --><div class=\"c-resource-list__item__cta\"><a href=\"https:\/\/thegood.com\/resources\/building-a-product-page-that-converts\/\" class=\"o-btn o-btn--default\">Get Your Copy<\/a><\/div> <!-- \/.c-resource-list__item__cta --><\/div><div class=\"c-resource-list__item\"><div class=\"c-resource-list__item__image-holder\"><a href=\"https:\/\/thegood.com\/resources\/optimizing-your-checkout-and-post-purchase-experience\/\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-1-600x600.jpg\" class=\"attachment-insights-featured size-insights-featured wp-post-image\" alt=\"e-book feature image - optimizing checkout\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-1-600x600.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-1-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-1-1024x1024.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-1-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-1-768x768.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-1-1536x1536.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-1-75x75.jpg 75w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-1-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-1-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-1-96x96.jpg 96w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-1.jpg 1600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/div><ul class=\"c-resource-list__item__formats\"><li class=\"c-resource-list__item__formats--ebook\"><a href=\"https:\/\/thegood.com\/resources\/optimizing-your-checkout-and-post-purchase-experience\/\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/plugins\/thegood\/images\/format-ebook.png\" alt=\"E-Book\" width=\"126\" height=\"102\"><span>E-Book<\/span><\/a><\/li><\/ul><div class=\"c-resource-list__item__content\"><h2 class=\"c-resource-list__item__title\"><a href=\"https:\/\/thegood.com\/resources\/optimizing-your-checkout-and-post-purchase-experience\/\">The Guide To Optimizing Your Checkout And Post-Purchase Experience<\/a><\/h2><p>The ecommerce guide to optimizing the checkout and post-purchase experience. Highlights include strategies for recovering abandoned carts, when to cross-sell and upsell, and how to measure your efforts. Available as a <strong>free e-book<\/strong>.<\/p>\n<\/div> <!-- \/.c-resource-list__item__content --><div class=\"c-resource-list__item__cta\"><a href=\"https:\/\/thegood.com\/resources\/optimizing-your-checkout-and-post-purchase-experience\/\" class=\"o-btn o-btn--default\">Get Your Copy<\/a><\/div> <!-- \/.c-resource-list__item__cta --><\/div><div class=\"c-resource-list__item\"><div class=\"c-resource-list__item__image-holder\"><a href=\"https:\/\/thegood.com\/resources\/how-to-audit-your-ecommerce-website-to-improve-conversions\/\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-How-To-Audit-Your-Ecommerce-Website-To-Improve-Conversions-min-2-600x600.jpg\" class=\"attachment-insights-featured size-insights-featured wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-How-To-Audit-Your-Ecommerce-Website-To-Improve-Conversions-min-2-600x600.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-How-To-Audit-Your-Ecommerce-Website-To-Improve-Conversions-min-2-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-How-To-Audit-Your-Ecommerce-Website-To-Improve-Conversions-min-2-1024x1024.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-How-To-Audit-Your-Ecommerce-Website-To-Improve-Conversions-min-2-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-How-To-Audit-Your-Ecommerce-Website-To-Improve-Conversions-min-2-768x768.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-How-To-Audit-Your-Ecommerce-Website-To-Improve-Conversions-min-2-1536x1536.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-How-To-Audit-Your-Ecommerce-Website-To-Improve-Conversions-min-2-75x75.jpg 75w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-How-To-Audit-Your-Ecommerce-Website-To-Improve-Conversions-min-2-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-How-To-Audit-Your-Ecommerce-Website-To-Improve-Conversions-min-2-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-How-To-Audit-Your-Ecommerce-Website-To-Improve-Conversions-min-2-96x96.jpg 96w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Cover-How-To-Audit-Your-Ecommerce-Website-To-Improve-Conversions-min-2.jpg 1600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/div><ul class=\"c-resource-list__item__formats\"><li class=\"c-resource-list__item__formats--ebook\"><a href=\"https:\/\/thegood.com\/resources\/how-to-audit-your-ecommerce-website-to-improve-conversions\/\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/plugins\/thegood\/images\/format-ebook.png\" alt=\"E-Book\" width=\"126\" height=\"102\"><span>E-Book<\/span><\/a><\/li><\/ul><div class=\"c-resource-list__item__content\"><h2 class=\"c-resource-list__item__title\"><a href=\"https:\/\/thegood.com\/resources\/how-to-audit-your-ecommerce-website-to-improve-conversions\/\">How to Audit Your Ecommerce Website to Improve Conversions<\/a><\/h2><p>An in-depth guide to running a DIY conversion optimization audit. It covers fundamental strategies [and checklists] for auditing key website pages including your homepage, category page, product page, and more.\u00a0Available as a <strong>free e-book<\/strong>.<\/p>\n<\/div> <!-- \/.c-resource-list__item__content --><div class=\"c-resource-list__item__cta\"><a href=\"https:\/\/thegood.com\/resources\/how-to-audit-your-ecommerce-website-to-improve-conversions\/\" class=\"o-btn o-btn--default\">Get Your Copy<\/a><\/div> <!-- \/.c-resource-list__item__cta --><\/div><\/div> <!-- \/.c-resource-list --><div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"featured_media":102701,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":[]},"class_list":["post-102699","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image.png",1600,1600,false],"thumbnail":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-150x150.png",150,150,true],"medium":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-300x300.png",300,300,true],"medium_large":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-768x768.png",768,768,true],"large":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-1024x1024.png",1024,1024,true],"1536x1536":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-1536x1536.png",1536,1536,true],"2048x2048":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image.png",1600,1600,false],"teaser":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-380x215.png",380,215,true],"teaser-large":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-760x430.png",760,430,true],"insights-featured":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-600x600.png",600,600,true],"case-study-logo-small":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-75x75.png",75,75,true],"gform-image-choice-sm":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image.png",300,300,false],"gform-image-choice-md":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image.png",400,400,false],"gform-image-choice-lg":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image.png",600,600,false],"profile_24":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-24x24.png",24,24,true],"profile_48":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-48x48.png",48,48,true],"profile_96":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-96x96.png",96,96,true],"profile_150":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-150x150.png",150,150,true],"profile_300":["https:\/\/thegood.com\/wp-content\/uploads\/Customer-Experience-E-Book-Feature-Image-300x300.png",300,300,true]},"post_excerpt_stackable_v2":"<p>How to Conduct Customer Research to Improve Customer Experience Everything you need to know about turning customer research into real brand opportunities. How to build a foundation with a one-page research plan and how to map research data to increased revenue Learn to conduct effective 1:1 customer interviews (including an interview template and actionable tips) Deep-dive analysis into 6 ecommerce brands and how they used customer research to uncover needs and improve their business More Great Reads PrintE-BookAudioOpting in to OptimizationThis set of principles will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Free E-Book: How to Conduct Customer Research to Improve CX<\/title>\n<meta name=\"description\" content=\"Everything you need to know about turning customer research into real brand opportunities. 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