{"id":103011,"date":"2023-02-24T12:53:41","date_gmt":"2023-02-24T20:53:41","guid":{"rendered":"https:\/\/thegood.com\/?post_type=insights&p=103011"},"modified":"2024-12-03T11:51:24","modified_gmt":"2024-12-03T19:51:24","slug":"delivery-dates","status":"publish","type":"insights","link":"https:\/\/thegood.com\/insights\/delivery-dates\/","title":{"rendered":"How Estimated Delivery Dates (EDDs) Enhance User Experience and Drive Transactions for Ecommerce Brands"},"content":{"rendered":"\n

It takes around 50 milliseconds (0.05 seconds)<\/a> for users to form an opinion about your site, determining whether they stay or leave. So the best way to rid your website of snap negative judgments is to improve the user experience.<\/p>\n\n\n\n

To enhance user experience, you must continuously test to keep what works and improve (or throw away) what doesn\u2019t.<\/p>\n\n\n\n

You can achieve big results through small iterative tests, such as a 24.43% increase<\/a> in conversion rates.<\/p>\n\n\n\n

Today, we\u2019ll examine a specific area for testing, the Product Detail Page (PDP)<\/a>, to improve the user experience by adding estimated delivery dates.<\/p>\n\n\n\n

One way to serve the user & increase conversions: Estimated Delivery Dates<\/strong><\/h2>\n\n\n\n

Estimated Delivery Dates (EDD) predict when a product will arrive at the customer’s specified address, and showcasing them on your PDPs can turn customer frustration into satisfaction.<\/p>\n\n\n\n

In fact, three-fourths or 75.1% of shoppers<\/a> indicated that putting an EDD on the product page or in the cart positively influences their decision to buy an item.<\/p>\n\n\n\n

Baymard Institute\u2019s<\/a> checkout usability study showed that what users care about isn\u2019t \u201cshipping speed\u201d but rather the specific date of delivery, like \u201cwhen will I receive my order?\u201d<\/p>\n\n\n\n

But unfortunately, their research found<\/a> that 40% of major US ecommerce checkouts show shipping speeds instead of delivery dates. Showing only general shipping speeds exposes a more business-centric than a customer-centric dynamic because it emphasizes the company\u2019s efficiency and operations over the customer\u2019s specific needs.<\/p>\n\n\n\n

While some customers may find general shipping speeds useful, it doesn\u2019t account for:<\/p>\n\n\n\n