![\"user](\"https:\/\/thegood.com\/wp-content\/uploads\/User-Research-vs-User-Testing-image.png\")
<\/figure>\n\n\n\nWhat is user research?<\/strong><\/h2>\n\n\n\nUser research is the umbrella term that user testing falls under. User research can also refer to other research methods, such as focus groups, interviews, and surveys. <\/p>\n\n\n\n
User research is a structured way to find out why users take certain actions. It\u2019s an effective way to step out of your head and into the buyer\u2019s journey so you can provide better products and experiences. <\/p>\n\n\n\n
The biggest benefits of user research include:<\/p>\n\n\n\n
\n- Getting outside the jar<\/li>\n\n\n\n
- Knowing what to improve (instead of guessing)<\/li>\n\n\n\n
- Providing better customer-centric experiences<\/li>\n<\/ul>\n\n\n\n
What is user testing? <\/strong><\/h2>\n\n\n\nUser testing is a specific sub-division of user research.<\/p>\n\n\n\n
User testing can validate design decisions, reveal common pain points, and inform A\/B testing. It asks members of your core audience to think aloud as they complete specific tasks on your site. During testing, the evaluator observes how users complete the tasks without assistance and then draws conclusions from the users\u2019 ability to complete the tasks.<\/p>\n\n\n\n
The success of your testing hinges on how you screen and select your users. To choose the right users for testing, define your core audience demographics by mining your analytics for sample data on age, gender, and location; this will tell you who is converting and who is not at a basic level. Most testing platforms will allow you to screen for gender, age, and location simply by checking a few boxes.<\/p>\n\n\n\n
They are related, not synonymous<\/strong><\/h2>\n\n\n\nWhile user research and user testing are not interchangeable, they are related. When you are doing user testing, you are also doing a form of user research with a specific goal in mind to uncover the pain points of your users. This means that it is not a matter of choosing which to use between the two but rather a matter of understanding what both methods truly entail. <\/p>\n\n\n\n
Sometimes, big mistakes can come from small misunderstandings, so don\u2019t be afraid to ask questions, even if you think they\u2019re simple or obvious. Chances are, they aren\u2019t as obvious as people assume.<\/p>\n\n\n\n
Dig Deeper:<\/strong><\/p>\n\n\n\nThese are only the basics of user research and user testing. If you want to learn how to conduct high-impact user testing, we have a series of articles that you can read. <\/p>\n\n\n\n
\n- How to Conduct High-Impact User Testing: Part 1 \u2013 Thoughtful Panel Selection<\/a><\/li>\n\n\n\n
- How to Conduct High-Impact User Testing: Part 2 \u2013 Formulating Tasks and Questions<\/a><\/li>\n\n\n\n
- How to Conduct High Impact User Testing: Part 3 \u2013 Analyzing the Results<\/a><\/li>\n<\/ul>\n\n\n\n
<\/p>\n\n\n\n
What is user testing? <\/strong><\/h2>\n\n\n\nUser testing is a specific sub-division of user research.<\/p>\n\n\n\n
User testing can validate design decisions, reveal common pain points, and inform A\/B testing. It asks members of your core audience to think aloud as they complete specific tasks on your site. During testing, the evaluator observes how users complete the tasks without assistance and then draws conclusions from the users\u2019 ability to complete the tasks.<\/p>\n\n\n\n
The success of your testing hinges on how you screen and select your users. To choose the right users for testing, define your core audience demographics by mining your analytics for sample data on age, gender, and location; this will tell you who is converting and who is not at a basic level. Most testing platforms will allow you to screen for gender, age, and location simply by checking a few boxes.<\/p>\n\n\n\n
They are related, not synonymous<\/strong><\/h2>\n\n\n\nWhile user research and user testing are not interchangeable, they are related. When you are doing user testing, you are also doing a form of user research with a specific goal in mind to uncover the pain points of your users. This means that it is not a matter of choosing which to use between the two but rather a matter of understanding what both methods truly entail. <\/p>\n\n\n\n
Sometimes, big mistakes can come from small misunderstandings, so don\u2019t be afraid to ask questions, even if you think they\u2019re simple or obvious. Chances are, they aren\u2019t as obvious as people assume.<\/p>\n\n\n\n
Dig Deeper:<\/strong><\/p>\n\n\n\nThese are only the basics of user research and user testing. If you want to learn how to conduct high-impact user testing, we have a series of articles that you can read. <\/p>\n\n\n\n
\n- How to Conduct High-Impact User Testing: Part 1 \u2013 Thoughtful Panel Selection<\/a><\/li>\n\n\n\n
- How to Conduct High-Impact User Testing: Part 2 \u2013 Formulating Tasks and Questions<\/a><\/li>\n\n\n\n
- How to Conduct High Impact User Testing: Part 3 \u2013 Analyzing the Results<\/a><\/li>\n<\/ul>\n\n\n\n
<\/p>\n\n\n\n
While user research and user testing are not interchangeable, they are related. When you are doing user testing, you are also doing a form of user research with a specific goal in mind to uncover the pain points of your users. This means that it is not a matter of choosing which to use between the two but rather a matter of understanding what both methods truly entail. <\/p>\n\n\n\n
Sometimes, big mistakes can come from small misunderstandings, so don\u2019t be afraid to ask questions, even if you think they\u2019re simple or obvious. Chances are, they aren\u2019t as obvious as people assume.<\/p>\n\n\n\n
Dig Deeper:<\/strong><\/p>\n\n\n\n These are only the basics of user research and user testing. If you want to learn how to conduct high-impact user testing, we have a series of articles that you can read. <\/p>\n\n\n\n <\/p>\n\n\n\n\n