{"id":106803,"date":"2024-01-29T11:12:52","date_gmt":"2024-01-29T19:12:52","guid":{"rendered":"https:\/\/thegood.com\/?page_id=106803"},"modified":"2024-05-15T09:25:59","modified_gmt":"2024-05-15T16:25:59","slug":"behind-the-click","status":"publish","type":"page","link":"https:\/\/thegood.com\/behind-the-click\/","title":{"rendered":"Behind the Click"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-32e092d stk-block-background\" data-block-id=\"32e092d\"><style>.stk-32e092d{background-color:#ffffff !important;padding-top:35px !important;padding-right:46px !important;padding-left:46px !important;margin-bottom:0px !important}.stk-32e092d:before{background-color:#ffffff !important}@media screen and (max-width:767px){.stk-32e092d{padding-top:40px !important;padding-right:37px !important;padding-bottom:60px !important;padding-left:37px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-32e092d-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-dc4acaf\" data-v=\"4\" data-block-id=\"dc4acaf\"><style class=\"stk-custom-css\">.stk-dc4acaf a.wp-block-button__link:hover{background-color:#004e7e !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-dc4acaf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-dc4acaf-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-adc8e13 horizontal-form-container\" data-block-id=\"adc8e13\"><style>.stk-adc8e13-column{max-width:1260px !important;margin-right:auto !important;margin-left:auto !important;--stk-columns-spacing:0px !important}@media screen and (max-width:1023px){.stk-adc8e13-column{--stk-columns-spacing:0px !important}}@media screen and (max-width:767px){.stk-adc8e13-column{--stk-columns-spacing:0px !important}.stk-adc8e13{--stk-col-order-1:2 !important;--stk-col-order-2:1 !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-adc8e13-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-36e6c3f horizontal-form-container\" data-v=\"4\" data-block-id=\"36e6c3f\"><style>.stk-36e6c3f-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-top:0px !important}.stk-36e6c3f-inner-blocks{justify-content:flex-start !important}.stk-36e6c3f{margin-top:35px !important}@media screen and (min-width:768px){.stk-36e6c3f{flex:var(--stk-flex-grow,1) 1 calc(55% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (min-width:768px) and (max-width:1023px){.stk-36e6c3f{flex:var(--stk-flex-grow,1) 1 calc(60% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:767px){.stk-36e6c3f{margin-top:0px !important}.stk-36e6c3f-container{padding-right:10px !important;padding-left:10px !important}}<\/style><style class=\"stk-custom-css\">.stk-36e6c3f .hs-form-field label{display:none !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-36e6c3f-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-36e6c3f-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-03385c0 teardown-heading has-50-font-size\" id=\"coming-soon\" data-block-id=\"03385c0\"><style>.stk-03385c0{margin-bottom:0px !important}.stk-03385c0 .stk-block-text__text{font-size:16px !important;color:#0277c0 !important;font-weight:800 !important;text-transform:uppercase !important;letter-spacing:1px !important}@media screen and (max-width:1023px){.stk-03385c0 .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-03385c0 .stk-block-text__text{font-size:16px !important;line-height:1.2em !important}}<\/style><p class=\"stk-block-text__text has-text-color\">#1 Best Seller in marketing &amp; consumer behavior<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider has-text-align-left has-text-align-left-tablet stk-block stk-ef37fdd\" data-block-id=\"ef37fdd\"><style>.stk-ef37fdd{padding-top:2px !important;padding-bottom:0px !important;margin-top:-10px !important;margin-bottom:8px !important}.stk-ef37fdd hr.stk-block-divider__hr{background:#e5e5e5 !important;height:2px !important;width:8% !important}@media screen and (max-width:767px){.stk-ef37fdd hr.stk-block-divider__hr{width:15% !important}}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2256514 teardown-heading has-50-font-size\" id=\"behind-the-click\" data-block-id=\"2256514\"><style>.stk-2256514{margin-bottom:14px !important}.stk-2256514 .stk-block-heading__text{font-size:50px !important}@media screen and (max-width:1023px){.stk-2256514 .stk-block-heading__text{font-size:36px !important}}@media screen and (max-width:767px){.stk-2256514 .stk-block-heading__text{font-size:36px !important;line-height:1.2em !important}}<\/style><h2 class=\"stk-block-heading__text\">Behind The Click<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b374862\" data-block-id=\"b374862\"><style>.stk-b374862{margin-bottom:15px !important}.stk-b374862 .stk-block-text__text{font-size:18px !important}@media screen and (max-width:1023px){.stk-b374862 .stk-block-text__text{font-size:18px !important}}<\/style><p class=\"stk-block-text__text\">Optimization tactics and technology trends can only get you so far.<em> <\/em>Creating customer-centric digital experiences that withstand the test of time hinges on understanding human nature and its inherent biases.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e093332\" data-block-id=\"e093332\"><p class=\"stk-block-text__text\"><em>Behind The Click<\/em> dives into the psychological principles behind customer decisions and how to craft digital journeys that delight, engage, and convert. <\/p><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/btc-checkout\/?format=hardcover\">buy hardcover<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/btc-checkout\/?format=paperback\">buy PAPERBACK<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/btc-checkout\/?format=ebook\">buy EBOOK<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3930761\" data-block-id=\"3930761\"><style>.stk-3930761{padding-bottom:50px !important;margin-top:9px !important}.stk-3930761 .stk-block-text__text{font-size:14px !important}@media screen and (max-width:1023px){.stk-3930761{padding-bottom:0px !important}.stk-3930761 .stk-block-text__text{font-size:14px !important}}@media screen and (max-width:767px){.stk-3930761{padding-bottom:0px !important;margin-bottom:8px !important}}<\/style><p class=\"stk-block-text__text\">Or, <em><a href=\"http:\/\/thegood.com\/btc-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Order It On Amazon<\/a><\/em><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c24979e\" data-v=\"4\" data-block-id=\"c24979e\"><style>.stk-c24979e-inner-blocks{justify-content:flex-start !important}.stk-c24979e{padding-bottom:0px !important;padding-left:80px !important;margin-top:0px !important;margin-bottom:0px !important}.stk-c24979e-container{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important}@media screen and (min-width:768px){.stk-c24979e{flex:var(--stk-flex-grow,1) 1 calc(45% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (min-width:768px) and (max-width:1023px){.stk-c24979e{flex:var(--stk-flex-grow,1) 1 calc(40% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:1023px){.stk-c24979e{margin-top:0px !important}}@media screen and (max-width:767px){.stk-c24979e{max-width:100% !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-20px !important}.stk-c24979e-container{padding-top:40px !important;padding-right:12px !important;padding-bottom:40px !important;padding-left:12px !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c24979e-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-c24979e-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-47faf8d\" data-block-id=\"47faf8d\"><style>.stk-47faf8d{padding-bottom:25px !important;margin-top:-20px !important}.stk-47faf8d .stk-img-wrapper{width:100% !important}@media screen and (max-width:1023px){.stk-47faf8d .stk-img-wrapper{width:100% !important}}@media screen and (max-width:767px){.stk-47faf8d{align-items:flex-start !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-50px !important;margin-bottom:-20px !important;display:flex !important}.stk-47faf8d .stk-img-wrapper{width:100% !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-106706\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Crop-With-Shadow.png\" width=\"986\" height=\"1000\" alt=\"Behind The Click\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Crop-With-Shadow.png 986w, https:\/\/thegood.com\/wp-content\/uploads\/Crop-With-Shadow-296x300.png 296w, https:\/\/thegood.com\/wp-content\/uploads\/Crop-With-Shadow-768x779.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Crop-With-Shadow-600x609.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Crop-With-Shadow-74x75.png 74w, https:\/\/thegood.com\/wp-content\/uploads\/Crop-With-Shadow-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Crop-With-Shadow-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Crop-With-Shadow-96x96.png 96w\" sizes=\"(max-width: 986px) 100vw, 986px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-2fd21a9 stk-block-background\" data-block-id=\"2fd21a9\"><style>.stk-2fd21a9{background-color:#000000 !important;padding-right:46px !important;padding-left:46px !important;margin-bottom:0px !important}.stk-2fd21a9:before{background-color:#000000 !important}@media screen and (max-width:767px){.stk-2fd21a9{padding-top:40px !important;padding-right:37px !important;padding-bottom:65px !important;padding-left:37px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2fd21a9-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c31092e\" data-v=\"4\" data-block-id=\"c31092e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c31092e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c31092e-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-989e095 horizontal-form-container\" data-block-id=\"989e095\"><style>.stk-989e095-column{max-width:1260px !important;margin-right:auto !important;margin-left:auto !important;--stk-columns-spacing:0px !important}@media screen and (max-width:1023px){.stk-989e095-column{--stk-columns-spacing:0px !important}}@media screen and (max-width:767px){.stk-989e095-column{--stk-columns-spacing:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-989e095-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4863076\" data-v=\"4\" data-block-id=\"4863076\"><style>.stk-4863076{align-items:center !important;max-width:1260px !important;padding-top:10px !important;display:flex !important}@media screen and (min-width:768px){.stk-4863076{flex:var(--stk-flex-grow,1) 1 calc(35% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4863076-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4863076-inner-blocks\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-bc83465 ugb-main-block\"><style>.ugb-bc83465 .ugb-heading__title{color:#ffffff;font-size:28px !important;text-align:left;margin-bottom:0px !important}.ugb-bc83465 .ugb-heading__subtitle{color:#ffffff;text-align:left}.ugb-bc83465 .ugb-inner-block{text-align:center}@media screen and (max-width:768px){.ugb-bc83465 .ugb-heading__title{line-height:1.2em !important;text-align:center}.ugb-bc83465 .ugb-heading__subtitle{text-align:center;margin-bottom:15px !important}.ugb-bc83465 .ugb-inner-block{text-align:center}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Want a sneak peek?<\/h2><p class=\"ugb-heading__subtitle\">Sign up and we\u2019ll send you a free chapter.<\/p><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-81bd979\" data-v=\"4\" data-block-id=\"81bd979\"><style>.stk-81bd979{align-items:center !important;padding-top:2px !important;padding-right:0px !important;padding-left:0px !important;display:flex !important}@media screen and (min-width:768px){.stk-81bd979{flex:var(--stk-flex-grow,1) 1 calc(65% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:767px){.stk-81bd979{padding-right:8px !important;padding-left:8px !important}}<\/style><style class=\"stk-custom-css\">.stk-81bd979 .hs-submit,.stk-81bd979 .hbspt-form.hbspt-form .input.input{padding:0 !important}@media screen and (max-width:768px){.stk-81bd979 .hbspt-form.hbspt-form .input.input input{text-align:center !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-81bd979-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center-mobile stk-block-content stk-inner-blocks stk-81bd979-inner-blocks\">\n<div class=\"wp-block-leadin-hubspot-form-block\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5834619,\n\t\t\t\t\t\t\t\t\tformId: \"870ae20c-13ce-45d9-8314-a29317ff99cd\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1768295192000-2620072447\",\n\t\t\t\t\t\t\t\t\tregion: \"na2\",\n\t\t\t\t\t\t\t\t\tcssRequired: \".submitted-message { overflow: auto; } .hs-form-88422a7d-0355-4f27-b674-4b9fcc71560c, .hs-form-ac90f61a-a614-4bcd-b57a-18cd0e91ceff { color: #fff }\",\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1768295192000-2620072447\"><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-f31787c stk-block-background\" data-block-id=\"f31787c\"><style>.stk-f31787c{background-color:#f7f7f7 !important;padding-top:74px !important;padding-right:46px !important;padding-bottom:80px !important;padding-left:46px !important;margin-bottom:0px !important}.stk-f31787c:before{background-color:#f7f7f7 !important}@media screen and (max-width:767px){.stk-f31787c{padding-top:70px !important;padding-right:37px !important;padding-bottom:65px !important;padding-left:37px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f31787c-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-236ce58\" data-v=\"4\" data-block-id=\"236ce58\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-236ce58-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-236ce58-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ab85b1e\" data-block-id=\"ab85b1e\"><style>.stk-ab85b1e{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ab85b1e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-860ff46\" data-v=\"4\" data-block-id=\"860ff46\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-860ff46-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-860ff46-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5b2eff4 teardown-heading has-50-font-size\" id=\"coming-soon\" data-block-id=\"5b2eff4\"><style>.stk-5b2eff4{margin-bottom:0px !important}.stk-5b2eff4 .stk-block-text__text{font-size:16px !important;color:#0277c0 !important;font-weight:800 !important;text-transform:uppercase !important;letter-spacing:1px !important}@media screen and (max-width:1023px){.stk-5b2eff4 .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-5b2eff4 .stk-block-text__text{font-size:16px !important;line-height:1.2em !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\">REVIEWs<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider has-text-align-center has-text-align-center-tablet has-text-align-center-mobile stk-block stk-257868b\" data-block-id=\"257868b\"><style>.stk-257868b{padding-top:2px !important;padding-bottom:0px !important;margin-top:-10px !important;margin-bottom:8px !important}.stk-257868b hr.stk-block-divider__hr{background:#e5e5e5 !important;height:2px !important;width:4% !important}@media screen and (max-width:1023px){.stk-257868b hr.stk-block-divider__hr{width:7% !important}}@media screen and (max-width:767px){.stk-257868b hr.stk-block-divider__hr{width:15% !important}}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2947d3b\" id=\"what-experts-are-saying\" data-block-id=\"2947d3b\"><style>.stk-2947d3b{margin-bottom:45px !important}.stk-2947d3b .stk-block-heading__text{font-size:28px !important;line-height:1.2em !important}@media screen and (max-width:1023px){.stk-2947d3b{margin-bottom:40px !important}.stk-2947d3b .stk-block-heading__text{font-size:28px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">What experts are saying<\/h2><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c2931fe horizontal-form-container\" data-block-id=\"c2931fe\"><style>.stk-c2931fe-column{max-width:1260px !important;margin-right:auto !important;margin-left:auto !important;--stk-columns-spacing:0px !important;--stk-column-gap:50px !important}@media screen and (max-width:1023px){.stk-c2931fe-column{--stk-columns-spacing:0px !important}}@media screen and (max-width:767px){.stk-c2931fe-column{--stk-columns-spacing:0px !important;row-gap:35px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c2931fe-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-33b30f1 stk-block-background\" data-v=\"4\" data-block-id=\"33b30f1\"><style>.stk-33b30f1{background-color:#ffffff !important;box-shadow:0px 4px 24px 0px rgba(0,0,0,0.1) !important;padding-right:37px !important;padding-bottom:10px !important;padding-left:37px !important}.stk-33b30f1:before{background-color:#ffffff !important}@media screen and (max-width:767px){.stk-33b30f1-container{margin-bottom:0px !important}.stk-33b30f1{margin-top:0px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-33b30f1-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-33b30f1-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-251c7a4\" data-block-id=\"251c7a4\"><style>.stk-251c7a4{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-34px !important;margin-bottom:0px !important}.stk-251c7a4 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:36px !important;width:36px !important}.stk-251c7a4 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-251c7a4 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#0277c0 !important}@media screen and (max-width:767px){.stk-251c7a4{margin-top:-26px !important}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-251c7a4\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-251-c-7-a-4-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-251-c-7-a-4-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-015f95e\" data-block-id=\"015f95e\"><style>.stk-015f95e{max-width:629px !important;margin-top:15px !important;margin-right:auto !important;margin-bottom:15px !important;margin-left:auto !important}.stk-015f95e .stk-block-text__text{font-size:16px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-015f95e .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-015f95e{margin-top:15px !important;margin-bottom:20px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">This book is a must-read for digital leaders, particularly ecommerce and product marketing teams. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a6c81f0\" data-block-id=\"a6c81f0\"><style>.stk-a6c81f0{max-width:629px !important;margin-top:0px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important}.stk-a6c81f0 .stk-block-text__text{font-size:16px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-a6c81f0 .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-a6c81f0{margin-top:15px !important;margin-bottom:20px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">While there are plenty of resources out there on shopper behavior, Behind The Click goes beyond theory to take those abstract ideas and offer clear, tangible tactics for optimizing digital experiences.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-140ac31\" data-block-id=\"140ac31\"><style>.stk-140ac31{max-width:250px !important;margin-bottom:3px !important}.stk-140ac31-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important}@media screen and (max-width:767px){.stk-140ac31-column{--stk-columns-spacing:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-140ac31-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-51d5968\" data-v=\"4\" data-block-id=\"51d5968\"><style>.stk-51d5968-inner-blocks{align-items:flex-start !important}@media screen and (min-width:768px){.stk-51d5968{flex:1 1 calc(20% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:767px){.stk-51d5968{flex:0 1 calc(29% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><style class=\"stk-custom-css\">.stk-51d5968.stk-block-column{min-width:63px !important;min-height:57px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-51d5968-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-51d5968-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-856ed8f\" data-block-id=\"856ed8f\"><style>.stk-856ed8f .stk-img-wrapper{width:50px !important;height:50px !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107009\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3.png\" width=\"400\" height=\"400\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3.png 400w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3-96x96.png 96w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fc8b171\" data-v=\"4\" data-block-id=\"fc8b171\"><style>@media screen and (min-width:768px){.stk-fc8b171{flex:1 1 calc(80% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:767px){.stk-fc8b171{flex:0 1 calc(71% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fc8b171-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fc8b171-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-50881ef\" data-block-id=\"50881ef\"><style>.stk-50881ef{margin-top:-1px !important;margin-bottom:0px !important}.stk-50881ef .stk-block-text__text{font-size:16px !important;color:#000000 !important;font-weight:800 !important}@media screen and (max-width:1023px){.stk-50881ef .stk-block-text__text{font-size:16px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Katelyn Bourgoin<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9b3d746\" data-block-id=\"9b3d746\"><style>.stk-9b3d746{margin-top:-3px !important;margin-bottom:0px !important}.stk-9b3d746 .stk-block-text__text{font-size:12px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-9b3d746 .stk-block-text__text{font-size:12px !important}}@media screen and (max-width:767px){.stk-9b3d746{margin-bottom:0px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">CEO<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b41cb36\" data-block-id=\"b41cb36\"><style>.stk-b41cb36{margin-top:-3px !important}.stk-b41cb36 .stk-block-text__text{font-size:12px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-b41cb36 .stk-block-text__text{font-size:12px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Customer Camp<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2de13a9 stk-block-background\" data-v=\"4\" data-block-id=\"2de13a9\"><style>.stk-2de13a9{background-color:#ffffff !important;box-shadow:0px 4px 24px 0px rgba(0,0,0,0.1) !important;padding-right:37px !important;padding-bottom:10px !important;padding-left:37px !important}.stk-2de13a9:before{background-color:#ffffff !important}@media screen and (max-width:767px){.stk-2de13a9-container{margin-bottom:0px !important}.stk-2de13a9{margin-top:0px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2de13a9-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-2de13a9-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-45b402a\" data-block-id=\"45b402a\"><style>.stk-45b402a{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-34px !important;margin-bottom:0px !important}.stk-45b402a .stk--svg-wrapper .stk--inner-svg svg:last-child{height:36px !important;width:36px !important}.stk-45b402a .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-45b402a .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#0277c0 !important}@media screen and (max-width:767px){.stk-45b402a{margin-top:-26px !important}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-45b402a\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-45-b-402-a-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-45-b-402-a-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d3991e9\" data-block-id=\"d3991e9\"><style>.stk-d3991e9{max-width:629px !important;margin-top:15px !important;margin-right:auto !important;margin-bottom:15px !important;margin-left:auto !important}.stk-d3991e9 .stk-block-text__text{font-size:16px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-d3991e9 .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-d3991e9{margin-top:15px !important;margin-bottom:20px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Behind the Click masterfully unpacks the hidden psychological motives that drive consumer behavior. Jon seamlessly connects theory to practice with prescriptive strategies that can be implemented by companies. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e0412af\" data-block-id=\"e0412af\"><style>.stk-e0412af{max-width:629px !important;margin-top:0px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important}.stk-e0412af .stk-block-text__text{font-size:16px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-e0412af .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-e0412af{margin-top:15px !important;margin-bottom:20px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">This book is an invaluable asset for executives aiming to stay ahead in an ever-changing digital environment.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ad7ac27\" data-block-id=\"ad7ac27\"><style>.stk-ad7ac27{max-width:250px !important;margin-bottom:3px !important}.stk-ad7ac27-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important}@media screen and (max-width:767px){.stk-ad7ac27-column{--stk-columns-spacing:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ad7ac27-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c14d4cb\" data-v=\"4\" data-block-id=\"c14d4cb\"><style>.stk-c14d4cb-inner-blocks{align-items:flex-start !important}@media screen and (min-width:768px){.stk-c14d4cb{flex:1 1 calc(20% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:767px){.stk-c14d4cb{flex:0 1 calc(29% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><style class=\"stk-custom-css\">.stk-c14d4cb.stk-block-column{min-width:63px !important;min-height:57px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c14d4cb-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-c14d4cb-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-f53fb46\" data-block-id=\"f53fb46\"><style>.stk-f53fb46 .stk-img-wrapper{width:50px !important;height:50px !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107008\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Niro-Sivanathan-LBS.webp\" width=\"500\" height=\"333\" alt=\"Niro-Sivanathan-LBS\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Niro-Sivanathan-LBS.webp 500w, https:\/\/thegood.com\/wp-content\/uploads\/Niro-Sivanathan-LBS-300x200.webp 300w, https:\/\/thegood.com\/wp-content\/uploads\/Niro-Sivanathan-LBS-113x75.webp 113w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-62c9731\" data-v=\"4\" data-block-id=\"62c9731\"><style>@media screen and (min-width:768px){.stk-62c9731{flex:1 1 calc(80% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:767px){.stk-62c9731{flex:0 1 calc(71% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-62c9731-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-62c9731-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c229d42\" data-block-id=\"c229d42\"><style>.stk-c229d42{margin-top:-1px !important;margin-bottom:0px !important}.stk-c229d42 .stk-block-text__text{font-size:16px !important;color:#000000 !important;font-weight:800 !important}@media screen and (max-width:1023px){.stk-c229d42 .stk-block-text__text{font-size:16px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Niro Sivanathan<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-32e0919\" data-block-id=\"32e0919\"><style>.stk-32e0919{margin-top:-3px !important;margin-bottom:0px !important}.stk-32e0919 .stk-block-text__text{font-size:12px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-32e0919 .stk-block-text__text{font-size:12px !important}}@media screen and (max-width:767px){.stk-32e0919{margin-bottom:0px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Professor of Organisational Behaviour<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bc20494\" data-block-id=\"bc20494\"><style>.stk-bc20494{margin-top:-3px !important}.stk-bc20494 .stk-block-text__text{font-size:12px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-bc20494 .stk-block-text__text{font-size:12px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">London Business School<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-266cee7 stk-block-background\" data-v=\"4\" data-block-id=\"266cee7\"><style>.stk-266cee7{background-color:#ffffff !important;box-shadow:0px 4px 24px 0px rgba(0,0,0,0.1) !important;padding-right:37px !important;padding-bottom:10px !important;padding-left:37px !important}.stk-266cee7:before{background-color:#ffffff !important}@media screen and (max-width:767px){.stk-266cee7-container{margin-bottom:0px !important}.stk-266cee7{margin-top:0px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-266cee7-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-266cee7-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-79a535d\" data-block-id=\"79a535d\"><style>.stk-79a535d{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-34px !important;margin-bottom:0px !important}.stk-79a535d .stk--svg-wrapper .stk--inner-svg svg:last-child{height:36px !important;width:36px !important}.stk-79a535d .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-79a535d .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#0277c0 !important}@media screen and (max-width:767px){.stk-79a535d{margin-top:-26px !important}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-79a535d\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-79-a-535-d-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-79-a-535-d-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-528ec0c\" data-block-id=\"528ec0c\"><style>.stk-528ec0c{max-width:629px !important;margin-top:15px !important;margin-right:auto !important;margin-bottom:15px !important;margin-left:auto !important}.stk-528ec0c .stk-block-text__text{font-size:16px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-528ec0c .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-528ec0c{margin-top:15px !important;margin-bottom:20px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Jon\u2019s latest book really helps readers get a deeper understanding of what motivates customers, and develop the right strategies to help them to optimize the digital customer journey. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c9662fa\" data-block-id=\"c9662fa\"><style>.stk-c9662fa{max-width:629px !important;margin-top:0px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important}.stk-c9662fa .stk-block-text__text{font-size:16px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-c9662fa .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-c9662fa{margin-top:15px !important;margin-bottom:20px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><em>Behind The Click<\/em> is a critical read for any marketer who wants to understand the psychological forces that shape consumer decisions and succeed in today\u2019s increasingly complex marketplace.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6be9603\" data-block-id=\"6be9603\"><style>.stk-6be9603{max-width:250px !important;margin-bottom:3px !important}.stk-6be9603-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important}@media screen and (max-width:767px){.stk-6be9603-column{--stk-columns-spacing:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6be9603-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-61c3b8f\" data-v=\"4\" data-block-id=\"61c3b8f\"><style>.stk-61c3b8f-inner-blocks{align-items:flex-start !important}@media screen and (min-width:768px){.stk-61c3b8f{flex:1 1 calc(20% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:767px){.stk-61c3b8f{flex:0 1 calc(29% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><style class=\"stk-custom-css\">.stk-61c3b8f.stk-block-column{min-width:63px !important;min-height:57px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-61c3b8f-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-61c3b8f-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-e366625\" data-block-id=\"e366625\"><style>.stk-e366625 .stk-img-wrapper{width:50px !important;height:50px !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107031\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/erik.jpeg\" width=\"170\" height=\"170\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/erik.jpeg 170w, https:\/\/thegood.com\/wp-content\/uploads\/erik-150x150.jpeg 150w, https:\/\/thegood.com\/wp-content\/uploads\/erik-75x75.jpeg 75w, https:\/\/thegood.com\/wp-content\/uploads\/erik-24x24.jpeg 24w, https:\/\/thegood.com\/wp-content\/uploads\/erik-48x48.jpeg 48w, https:\/\/thegood.com\/wp-content\/uploads\/erik-96x96.jpeg 96w\" sizes=\"(max-width: 170px) 100vw, 170px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9b90853\" data-v=\"4\" data-block-id=\"9b90853\"><style>@media screen and (min-width:768px){.stk-9b90853{flex:1 1 calc(80% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:767px){.stk-9b90853{flex:0 1 calc(71% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9b90853-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9b90853-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-349ccb6\" data-block-id=\"349ccb6\"><style>.stk-349ccb6{margin-top:-1px !important;margin-bottom:0px !important}.stk-349ccb6 .stk-block-text__text{font-size:16px !important;color:#000000 !important;font-weight:800 !important}@media screen and (max-width:1023px){.stk-349ccb6 .stk-block-text__text{font-size:16px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Erik Hermanson<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-54eb516\" data-block-id=\"54eb516\"><style>.stk-54eb516{margin-top:-3px !important;margin-bottom:0px !important}.stk-54eb516 .stk-block-text__text{font-size:12px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-54eb516 .stk-block-text__text{font-size:12px !important}}@media screen and (max-width:767px){.stk-54eb516{margin-bottom:0px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Global Head of Marketing Tech &amp; Operations<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-66bfbf4\" data-block-id=\"66bfbf4\"><style>.stk-66bfbf4{margin-top:-3px !important}.stk-66bfbf4 .stk-block-text__text{font-size:12px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-66bfbf4 .stk-block-text__text{font-size:12px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Giant Bicycle<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-9cb6cde\" data-block-id=\"9cb6cde\"><style>.stk-9cb6cde{padding-right:46px !important;padding-left:46px !important;margin-bottom:0px !important}@media screen and (max-width:767px){.stk-9cb6cde{padding-top:40px !important;padding-right:37px !important;padding-bottom:55px !important;padding-left:37px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9cb6cde-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c7e690c\" data-v=\"4\" data-block-id=\"c7e690c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c7e690c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c7e690c-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c69c89d horizontal-form-container\" data-block-id=\"c69c89d\"><style>.stk-c69c89d{padding-top:80px !important;padding-bottom:80px !important}.stk-c69c89d-column{max-width:1260px !important;margin-right:auto !important;margin-left:auto !important;--stk-columns-spacing:0px !important;--stk-column-gap:80px !important}@media screen and (max-width:1023px){.stk-c69c89d-column{--stk-columns-spacing:0px !important}}@media screen and (max-width:767px){.stk-c69c89d{padding-top:30px !important;padding-bottom:0px !important}.stk-c69c89d-column{--stk-columns-spacing:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c69c89d-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ceeebb2\" data-v=\"4\" data-block-id=\"ceeebb2\"><style>.stk-ceeebb2{align-items:flex-start !important;max-width:1260px !important;display:flex !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ceeebb2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ceeebb2-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-94b724a\" data-block-id=\"94b724a\"><style>.stk-94b724a{align-items:flex-start !important;display:flex !important}@media screen and (max-width:767px){.stk-94b724a{padding-bottom:35px !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-106264\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-headshot-crop.jpg\" width=\"900\" height=\"900\" alt=\"Jon MacDonald\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-headshot-crop.jpg 900w, https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-headshot-crop-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-headshot-crop-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-headshot-crop-768x768.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-headshot-crop-600x600.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-headshot-crop-75x75.jpg 75w, https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-headshot-crop-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-headshot-crop-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-headshot-crop-96x96.jpg 96w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ddb9106\" data-v=\"4\" data-block-id=\"ddb9106\"><style>.stk-ddb9106{align-items:center !important;display:flex !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ddb9106-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ddb9106-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f1983c2 teardown-heading has-50-font-size\" id=\"coming-soon\" data-block-id=\"f1983c2\"><style>.stk-f1983c2{margin-bottom:0px !important}.stk-f1983c2 .stk-block-text__text{font-size:16px !important;color:#0277c0 !important;font-weight:800 !important;text-transform:uppercase !important;letter-spacing:1px !important}@media screen and (max-width:1023px){.stk-f1983c2 .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-f1983c2 .stk-block-text__text{font-size:16px !important;line-height:1.2em !important}}<\/style><p class=\"stk-block-text__text has-text-color\">About the author<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider has-text-align-left has-text-align-left-tablet stk-block stk-0ead63d\" data-block-id=\"0ead63d\"><style>.stk-0ead63d{padding-top:2px !important;padding-bottom:0px !important;margin-top:-10px !important;margin-bottom:8px !important}.stk-0ead63d hr.stk-block-divider__hr{background:#e5e5e5 !important;height:2px !important;width:8% !important}@media screen and (max-width:767px){.stk-0ead63d{margin-bottom:8px !important}.stk-0ead63d hr.stk-block-divider__hr{width:15% !important}}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-d1f437e ugb-main-block\"><style>.ugb-d1f437e .ugb-heading__title{margin-bottom:0px !important}@media screen and (min-width:768px){.ugb-d1f437e.ugb-heading{margin-top:0px !important;margin-bottom:16px !important}}@media screen and (max-width:768px){.ugb-d1f437e.ugb-heading{margin-top:0px !important;margin-bottom:15px !important;padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Jon MacDonald<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-52710be\" data-block-id=\"52710be\"><style>.stk-52710be{margin-bottom:15px !important}<\/style><p class=\"stk-block-text__text\">Jon is founder of The Good, a digital experience optimization firm that has helped globally-recognized companies like Nike, Adobe, Xerox, and The Economist exceed their ambitious growth goals. He&#8217;s also author of an Amazon #1 best seller in four categories <em><a href=\"\/opting-in-to-optimization\" target=\"_blank\" rel=\"noreferrer noopener\">Opting In To Optimization<\/a><\/em>, as well as co-author of <em><a href=\"https:\/\/thegood.com\/stop-marketing-start-selling\" target=\"_blank\" rel=\"noreferrer noopener\">Stop Marketing, Start Selling<\/a><\/em>, and frequently serves as a CRO expert for podcasts and conferences.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-806802d\" data-block-id=\"806802d\"><style>.stk-806802d{margin-bottom:15px !important}@media screen and (max-width:767px){.stk-806802d{margin-bottom:24px !important}}<\/style><p class=\"stk-block-text__text\">In <em>Behind The Click<\/em>, Jon translates psychology into actionable steps that product marketing and ecommerce leaders can take to enhance their digital experience.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-dceeaa0\" data-block-id=\"dceeaa0\"><p class=\"stk-block-text__text\">Drop your email in the form below and we\u2019ll send you a free chapter.<\/p><\/div>\n\n\n\n<div class=\"wp-block-leadin-hubspot-form-block\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5834619,\n\t\t\t\t\t\t\t\t\tformId: \"870ae20c-13ce-45d9-8314-a29317ff99cd\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1768295192000-3258113050\",\n\t\t\t\t\t\t\t\t\tregion: \"na2\",\n\t\t\t\t\t\t\t\t\tcssRequired: \".submitted-message { overflow: auto; } .hs-form-88422a7d-0355-4f27-b674-4b9fcc71560c, .hs-form-ac90f61a-a614-4bcd-b57a-18cd0e91ceff { color: #fff }\",\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1768295192000-3258113050\"><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-78db40c stk-block-background\" data-block-id=\"78db40c\"><style>.stk-78db40c{background-color:#f7f7f7 !important;padding-top:74px !important;padding-right:46px !important;padding-bottom:80px !important;padding-left:46px !important;margin-bottom:0px !important}.stk-78db40c:before{background-color:#f7f7f7 !important}@media screen and (max-width:767px){.stk-78db40c{align-items:center !important;padding-top:65px !important;padding-right:37px !important;padding-bottom:70px !important;padding-left:37px !important;display:flex !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-78db40c-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-038e3d6\" data-v=\"4\" data-block-id=\"038e3d6\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-038e3d6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-038e3d6-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f7851b8\" data-block-id=\"f7851b8\"><style>.stk-f7851b8{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f7851b8-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-505a1b3\" data-v=\"4\" data-block-id=\"505a1b3\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-505a1b3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-505a1b3-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-932770f teardown-heading has-50-font-size\" id=\"coming-soon\" data-block-id=\"932770f\"><style>.stk-932770f{margin-bottom:0px !important}.stk-932770f .stk-block-text__text{font-size:16px !important;color:#0277c0 !important;font-weight:800 !important;text-transform:uppercase !important;letter-spacing:1px !important}@media screen and (max-width:1023px){.stk-932770f .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-932770f .stk-block-text__text{font-size:16px !important;line-height:1.2em !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\">Book Chapters<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider has-text-align-center has-text-align-center-tablet has-text-align-center-mobile stk-block stk-897235e\" data-block-id=\"897235e\"><style>.stk-897235e{padding-top:2px !important;padding-bottom:0px !important;margin-top:-10px !important;margin-bottom:8px !important}.stk-897235e hr.stk-block-divider__hr{background:#e5e5e5 !important;height:2px !important;width:4% !important}@media screen and (max-width:1023px){.stk-897235e hr.stk-block-divider__hr{width:7% !important}}@media screen and (max-width:767px){.stk-897235e hr.stk-block-divider__hr{width:15% !important}}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-80d1103\" id=\"what-youll-learn\" data-block-id=\"80d1103\"><style>.stk-80d1103{margin-bottom:45px !important}.stk-80d1103 .stk-block-heading__text{font-size:28px !important;line-height:1.2em !important}@media screen and (max-width:1023px){.stk-80d1103{margin-bottom:40px !important}.stk-80d1103 .stk-block-heading__text{font-size:28px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">What You\u2019ll Learn<\/h2><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-3780c9d horizontal-form-container\" data-block-id=\"3780c9d\"><style>.stk-3780c9d{box-shadow:0px 4px 24px 0px #0000001a !important;max-width:1260px !important;margin-right:auto !important;margin-bottom:35px !important;margin-left:auto !important}.stk-3780c9d-column{max-width:1260px !important;margin-right:auto !important;margin-left:auto !important;--stk-columns-spacing:0px !important;--stk-column-gap:0px !important}@media screen and (max-width:1023px){.stk-3780c9d-column{--stk-columns-spacing:0px !important}}@media screen and (max-width:767px){.stk-3780c9d-column{--stk-columns-spacing:0px !important;row-gap:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3780c9d-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-14744c5 stk-block-background\" data-v=\"4\" data-block-id=\"14744c5\"><style>.stk-14744c5-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}.stk-14744c5{background-color:#c3ddf0 !important;align-items:center !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;display:flex !important}.stk-14744c5:before{background-color:#c3ddf0 !important}@media screen and (min-width:768px){.stk-14744c5{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:767px){.stk-14744c5-container{margin-bottom:0px !important}.stk-14744c5{min-height:100px !important;margin-top:0px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-14744c5-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-14744c5-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-0cf99a8\" data-block-id=\"0cf99a8\"><style>.stk-0cf99a8{align-items:center !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;display:flex !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-106807\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/1-2.jpg\" width=\"1160\" height=\"540\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/1-2.jpg 1160w, https:\/\/thegood.com\/wp-content\/uploads\/1-2-300x140.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/1-2-1024x477.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/1-2-768x358.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/1-2-600x279.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/1-2-161x75.jpg 161w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a662a06 stk-block-background\" data-v=\"4\" data-block-id=\"a662a06\"><style>.stk-a662a06{background-color:#ffffff !important;padding-top:30px !important;padding-right:37px !important;padding-bottom:40px !important;padding-left:37px !important}.stk-a662a06:before{background-color:#ffffff !important}@media screen and (min-width:768px){.stk-a662a06{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:1023px){.stk-a662a06{padding-bottom:40px !important}}@media screen and (max-width:767px){.stk-a662a06-container{margin-bottom:0px !important}.stk-a662a06{padding-bottom:35px !important;margin-top:0px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a662a06-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-a662a06-inner-blocks\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e56a7bf ugb-main-block\"><style>.ugb-e56a7bf .ugb-heading__title{font-size:24px !important;text-align:left;margin-bottom:0px !important}.ugb-e56a7bf .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-e56a7bf.ugb-heading{margin-top:15px !important;margin-bottom:0px !important;padding-top:0px !important}}@media screen and (max-width:768px){.ugb-e56a7bf .ugb-heading__title{font-size:20px !important}.ugb-e56a7bf.ugb-heading{margin-top:0px !important;margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">Chapter 1: Shortcuts<\/h3><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c94e45c\" data-block-id=\"c94e45c\"><style>.stk-c94e45c{max-width:629px !important;margin-top:15px !important;margin-right:auto !important;margin-left:auto !important}.stk-c94e45c .stk-block-text__text{font-size:18px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-c94e45c .stk-block-text__text{font-size:18px !important}}@media screen and (max-width:767px){.stk-c94e45c{margin-top:15px !important}.stk-c94e45c .stk-block-text__text{font-size:16px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">To fully grasp and effectively utilize the psychological principles and optimization tactics detailed in <em>Behind The Click<\/em>, it\u2019s essential to understand the mental shortcuts our brains use to navigate the vast amount of information we encounter daily. This insight will give you a richer understanding of how your customers think and act, allowing you to implement strategies that really resonate.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-7fd91b4 horizontal-form-container\" data-block-id=\"7fd91b4\"><style>.stk-7fd91b4{box-shadow:0px 4px 24px 0px #0000001a !important;max-width:1260px !important;margin-right:auto !important;margin-bottom:35px !important;margin-left:auto !important}.stk-7fd91b4-column{max-width:1260px !important;margin-right:auto !important;margin-left:auto !important;--stk-columns-spacing:0px !important;--stk-column-gap:0px !important}@media screen and (max-width:1023px){.stk-7fd91b4-column{--stk-columns-spacing:0px !important}}@media screen and (max-width:767px){.stk-7fd91b4-column{--stk-columns-spacing:0px !important;row-gap:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7fd91b4-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b09a256 stk-block-background\" data-v=\"4\" data-block-id=\"b09a256\"><style>.stk-b09a256-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}.stk-b09a256{background-color:#c3ddf0 !important;align-items:center !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;display:flex !important}.stk-b09a256:before{background-color:#c3ddf0 !important}@media screen and (min-width:768px){.stk-b09a256{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:767px){.stk-b09a256-container{margin-bottom:0px !important}.stk-b09a256{min-height:100px !important;margin-top:0px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b09a256-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-b09a256-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6b5bb56\" data-block-id=\"6b5bb56\"><style>.stk-6b5bb56{align-items:center !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;display:flex !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-106808\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/2-3.jpg\" width=\"1160\" height=\"540\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/2-3.jpg 1160w, https:\/\/thegood.com\/wp-content\/uploads\/2-3-300x140.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/2-3-1024x477.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/2-3-768x358.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/2-3-600x279.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/2-3-161x75.jpg 161w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-84e7556 stk-block-background\" data-v=\"4\" data-block-id=\"84e7556\"><style>.stk-84e7556{background-color:#ffffff !important;padding-top:30px !important;padding-right:37px !important;padding-bottom:40px !important;padding-left:37px !important}.stk-84e7556:before{background-color:#ffffff !important}@media screen and (min-width:768px){.stk-84e7556{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:1023px){.stk-84e7556{padding-bottom:40px !important}}@media screen and (max-width:767px){.stk-84e7556-container{margin-bottom:0px !important}.stk-84e7556{padding-bottom:35px !important;margin-top:0px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-84e7556-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-84e7556-inner-blocks\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-11c2a7f ugb-main-block\"><style>.ugb-11c2a7f .ugb-heading__title{font-size:24px !important;text-align:left;margin-bottom:0px !important}.ugb-11c2a7f .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-11c2a7f.ugb-heading{margin-top:15px !important;margin-bottom:0px !important;padding-top:0px !important}}@media screen and (max-width:768px){.ugb-11c2a7f .ugb-heading__title{font-size:20px !important}.ugb-11c2a7f.ugb-heading{margin-top:0px !important;margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">Chapter 2: Discovery<\/h3><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b0d29d5\" data-block-id=\"b0d29d5\"><style>.stk-b0d29d5{max-width:629px !important;margin-top:15px !important;margin-right:auto !important;margin-left:auto !important}.stk-b0d29d5 .stk-block-text__text{font-size:18px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-b0d29d5 .stk-block-text__text{font-size:18px !important}}@media screen and (max-width:767px){.stk-b0d29d5{margin-top:15px !important}.stk-b0d29d5 .stk-block-text__text{font-size:16px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">The Discovery phase is where customers form initial impressions based on whether the company understands their problem and has a potential solution. These impressions are influenced by subconscious biases and preconceived notions, making it essential to guide users effectively.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-7352aab horizontal-form-container\" data-block-id=\"7352aab\"><style>.stk-7352aab{box-shadow:0px 4px 24px 0px #0000001a !important;max-width:1260px !important;margin-right:auto !important;margin-bottom:35px !important;margin-left:auto !important}.stk-7352aab-column{max-width:1260px !important;margin-right:auto !important;margin-left:auto !important;--stk-columns-spacing:0px !important;--stk-column-gap:0px !important}@media screen and (max-width:1023px){.stk-7352aab-column{--stk-columns-spacing:0px !important}}@media screen and (max-width:767px){.stk-7352aab-column{--stk-columns-spacing:0px !important;row-gap:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7352aab-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7454e7e stk-block-background\" data-v=\"4\" data-block-id=\"7454e7e\"><style>.stk-7454e7e-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}.stk-7454e7e{background-color:#c3ddf0 !important;align-items:center !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;display:flex !important}.stk-7454e7e:before{background-color:#c3ddf0 !important}@media screen and (min-width:768px){.stk-7454e7e{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:767px){.stk-7454e7e-container{margin-bottom:0px !important}.stk-7454e7e{min-height:100px !important;margin-top:0px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7454e7e-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-7454e7e-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-c613337\" data-block-id=\"c613337\"><style>.stk-c613337{align-items:center !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;display:flex !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-106809\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/3-1.jpg\" width=\"1160\" height=\"540\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/3-1.jpg 1160w, https:\/\/thegood.com\/wp-content\/uploads\/3-1-300x140.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/3-1-1024x477.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/3-1-768x358.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/3-1-600x279.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/3-1-161x75.jpg 161w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f87a70d stk-block-background\" data-v=\"4\" data-block-id=\"f87a70d\"><style>.stk-f87a70d{background-color:#ffffff !important;padding-top:30px !important;padding-right:37px !important;padding-bottom:40px !important;padding-left:37px !important}.stk-f87a70d:before{background-color:#ffffff !important}@media screen and (min-width:768px){.stk-f87a70d{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:1023px){.stk-f87a70d{padding-bottom:40px !important}}@media screen and (max-width:767px){.stk-f87a70d-container{margin-bottom:0px !important}.stk-f87a70d{padding-bottom:35px !important;margin-top:0px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f87a70d-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-f87a70d-inner-blocks\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e8c035d ugb-main-block\"><style>.ugb-e8c035d .ugb-heading__title{font-size:24px !important;text-align:left;margin-bottom:0px !important}.ugb-e8c035d .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-e8c035d.ugb-heading{margin-top:15px !important;margin-bottom:0px !important;padding-top:0px !important}}@media screen and (max-width:768px){.ugb-e8c035d .ugb-heading__title{font-size:20px !important}.ugb-e8c035d.ugb-heading{margin-top:0px !important;margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">Chapter 3: Information Gathering<\/h3><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-94c22db\" data-block-id=\"94c22db\"><style>.stk-94c22db{max-width:629px !important;margin-top:15px !important;margin-right:auto !important;margin-left:auto !important}.stk-94c22db .stk-block-text__text{font-size:18px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-94c22db .stk-block-text__text{font-size:18px !important}}@media screen and (max-width:767px){.stk-94c22db{margin-top:15px !important}.stk-94c22db .stk-block-text__text{font-size:16px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Merely presenting information isn\u2019t sufficient for customers to find what they need. You must understand your website and products from the customer&#8217;s perspective, recognizing gaps in information and navigation challenges that may not be obvious to someone familiar with the website.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-dd1ebf9 horizontal-form-container\" data-block-id=\"dd1ebf9\"><style>.stk-dd1ebf9{box-shadow:0px 4px 24px 0px #0000001a !important;max-width:1260px !important;margin-right:auto !important;margin-bottom:35px !important;margin-left:auto !important}.stk-dd1ebf9-column{max-width:1260px !important;margin-right:auto !important;margin-left:auto !important;--stk-columns-spacing:0px !important;--stk-column-gap:0px !important}@media screen and (max-width:1023px){.stk-dd1ebf9-column{--stk-columns-spacing:0px !important}}@media screen and (max-width:767px){.stk-dd1ebf9-column{--stk-columns-spacing:0px !important;row-gap:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-dd1ebf9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e1c3259 stk-block-background\" data-v=\"4\" data-block-id=\"e1c3259\"><style>.stk-e1c3259-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}.stk-e1c3259{background-color:#c3ddf0 !important;align-items:center !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;display:flex !important}.stk-e1c3259:before{background-color:#c3ddf0 !important}@media screen and (min-width:768px){.stk-e1c3259{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:767px){.stk-e1c3259-container{margin-bottom:0px !important}.stk-e1c3259{min-height:100px !important;margin-top:0px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e1c3259-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-e1c3259-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-52f66c5\" data-block-id=\"52f66c5\"><style>.stk-52f66c5{align-items:center !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;display:flex !important}.stk-52f66c5 .stk-img-wrapper{width:100% !important;height:322px !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-106810\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/4.jpg\" width=\"1160\" height=\"540\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/4.jpg 1160w, https:\/\/thegood.com\/wp-content\/uploads\/4-300x140.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/4-1024x477.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/4-768x358.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/4-600x279.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/4-161x75.jpg 161w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6b9369d stk-block-background\" data-v=\"4\" data-block-id=\"6b9369d\"><style>.stk-6b9369d{background-color:#ffffff !important;padding-top:30px !important;padding-right:37px !important;padding-bottom:40px !important;padding-left:37px !important}.stk-6b9369d:before{background-color:#ffffff !important}@media screen and (min-width:768px){.stk-6b9369d{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:1023px){.stk-6b9369d{padding-bottom:40px !important}}@media screen and (max-width:767px){.stk-6b9369d-container{margin-bottom:0px !important}.stk-6b9369d{padding-bottom:35px !important;margin-top:0px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6b9369d-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-6b9369d-inner-blocks\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-0878257 ugb-main-block\"><style>.ugb-0878257 .ugb-heading__title{font-size:24px !important;text-align:left;margin-bottom:0px !important}.ugb-0878257 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-0878257.ugb-heading{margin-top:15px !important;margin-bottom:0px !important;padding-top:0px !important}}@media screen and (max-width:768px){.ugb-0878257 .ugb-heading__title{font-size:20px !important}.ugb-0878257.ugb-heading{margin-top:0px !important;margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">Chapter 4: Decision Making &amp; Conversions<\/h3><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c71fbf1\" data-block-id=\"c71fbf1\"><style>.stk-c71fbf1{max-width:629px !important;margin-top:15px !important;margin-right:auto !important;margin-left:auto !important}.stk-c71fbf1 .stk-block-text__text{font-size:18px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-c71fbf1 .stk-block-text__text{font-size:18px !important}}@media screen and (max-width:767px){.stk-c71fbf1{margin-top:15px !important}.stk-c71fbf1 .stk-block-text__text{font-size:16px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Your careful guidance along a curated digital journey hits its most pivotal moment when it becomes time to make a decision and convert. The ease with which customers move from information collection to decision-making, and ultimately to checkout or signup, presents a unique chance to make this decision seem like an inevitable end to their journey. The more straightforward and guided the process is, the more easily customers can decide and convert.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6a40bba horizontal-form-container\" data-block-id=\"6a40bba\"><style>.stk-6a40bba{box-shadow:0px 4px 24px 0px #0000001a !important;max-width:1260px !important;margin-right:auto !important;margin-bottom:35px !important;margin-left:auto !important}.stk-6a40bba-column{max-width:1260px !important;margin-right:auto !important;margin-left:auto !important;--stk-columns-spacing:0px !important;--stk-column-gap:0px !important}@media screen and (max-width:1023px){.stk-6a40bba-column{--stk-columns-spacing:0px !important}}@media screen and (max-width:767px){.stk-6a40bba-column{--stk-columns-spacing:0px !important;row-gap:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6a40bba-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-97273b0 stk-block-background\" data-v=\"4\" data-block-id=\"97273b0\"><style>.stk-97273b0-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}.stk-97273b0{background-color:#c3ddf0 !important;align-items:center !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;display:flex !important}.stk-97273b0:before{background-color:#c3ddf0 !important}@media screen and (min-width:768px){.stk-97273b0{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:767px){.stk-97273b0-container{margin-bottom:0px !important}.stk-97273b0{min-height:100px !important;margin-top:0px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-97273b0-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-97273b0-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-5dee869\" data-block-id=\"5dee869\"><style>.stk-5dee869{align-items:center !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;display:flex !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-106811\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/5.jpg\" width=\"1160\" height=\"540\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/5.jpg 1160w, https:\/\/thegood.com\/wp-content\/uploads\/5-300x140.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/5-1024x477.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/5-768x358.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/5-600x279.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/5-161x75.jpg 161w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-209743b stk-block-background\" data-v=\"4\" data-block-id=\"209743b\"><style>.stk-209743b{background-color:#ffffff !important;padding-top:30px !important;padding-right:37px !important;padding-bottom:40px !important;padding-left:37px !important}.stk-209743b:before{background-color:#ffffff !important}@media screen and (min-width:768px){.stk-209743b{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:1023px){.stk-209743b{padding-bottom:40px !important}}@media screen and (max-width:767px){.stk-209743b-container{margin-bottom:0px !important}.stk-209743b{padding-bottom:35px !important;margin-top:0px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-209743b-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-209743b-inner-blocks\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-706ac6c ugb-main-block\"><style>.ugb-706ac6c .ugb-heading__title{font-size:24px !important;text-align:left;margin-bottom:0px !important}.ugb-706ac6c .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-706ac6c.ugb-heading{margin-top:15px !important;margin-bottom:0px !important;padding-top:0px !important}}@media screen and (max-width:768px){.ugb-706ac6c .ugb-heading__title{font-size:20px !important}.ugb-706ac6c.ugb-heading{margin-top:0px !important;margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">Chapter 5: Post-Purchase<\/h3><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-73ad22a\" data-block-id=\"73ad22a\"><style>.stk-73ad22a{max-width:629px !important;margin-top:15px !important;margin-right:auto !important;margin-left:auto !important}.stk-73ad22a .stk-block-text__text{font-size:18px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-73ad22a .stk-block-text__text{font-size:18px !important}}@media screen and (max-width:767px){.stk-73ad22a{margin-top:15px !important}.stk-73ad22a .stk-block-text__text{font-size:16px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Despite a smooth journey leading to a successful checkout, the journey doesn\u2019t end there. A complete digital experience not only guarantees customer satisfaction but also fosters retention and future transactions.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-86f665c horizontal-form-container\" data-block-id=\"86f665c\"><style>.stk-86f665c{box-shadow:0px 4px 24px 0px #0000001a !important;max-width:1260px !important;margin-right:auto !important;margin-bottom:0px !important;margin-left:auto !important}.stk-86f665c-column{max-width:1260px !important;margin-right:auto !important;margin-left:auto !important;--stk-columns-spacing:0px !important;--stk-column-gap:0px !important}@media screen and (max-width:1023px){.stk-86f665c-column{--stk-columns-spacing:0px !important}}@media screen and (max-width:767px){.stk-86f665c-column{--stk-columns-spacing:0px !important;row-gap:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-86f665c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-dcc807b stk-block-background\" data-v=\"4\" data-block-id=\"dcc807b\"><style>.stk-dcc807b{background-color:#ffffff !important;padding-top:30px !important;padding-right:37px !important;padding-bottom:40px !important;padding-left:37px !important}.stk-dcc807b:before{background-color:#ffffff !important}@media screen and (max-width:1023px){.stk-dcc807b{padding-bottom:40px !important}}@media screen and (max-width:767px){.stk-dcc807b-container{margin-bottom:0px !important}.stk-dcc807b{padding-bottom:35px !important;margin-top:0px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-dcc807b-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-dcc807b-inner-blocks\">\n<iframe class='hippo-embed-frame ' width='720' height='405' scrolling='no' style=\"display: block; margin-left: auto; margin-right: auto\" frameborder=0 marginwidth=0 marginheight=0 src='https:\/\/video.thegood.com\/video\/embed\/TI0lRE1J_vf-8RZYuFKf67WscTvOLK6Vjg46pivTSeM?custom_asset_token=TI0lRE1J_vf-8RZYuFKf67WscTvOLK6Vjg46pivTSeM&#038;hvlk=NleXJJxM0Xmj&#038;org_tok=5pD1e7SrWYyQbO6Ob9XsgA&#038;autoplay=false' allowfullscreen ><\/iframe><script>window.hippoEmbedSeo = \"\";<\/script><script src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-delivery-embed.js\" async><\/script><script>window._hippo_cx_domain = \"\";var hippo_script=document.createElement(\"script\");hippo_script.src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-embed-mh.js\";document.body.appendChild(hippo_script);<\/script>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-ed45034\" data-block-id=\"ed45034\"><style>.stk-ed45034{padding-top:80px !important;padding-right:46px !important;padding-bottom:30px !important;padding-left:46px !important;margin-bottom:0px !important}@media screen and (max-width:767px){.stk-ed45034{padding-top:55px !important;padding-right:37px !important;padding-bottom:40px !important;padding-left:37px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ed45034-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-12d2978\" data-v=\"4\" data-block-id=\"12d2978\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-12d2978-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-12d2978-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-2d082dc horizontal-form-container\" data-block-id=\"2d082dc\"><style>.stk-2d082dc-column{max-width:1260px !important;margin-right:auto !important;margin-left:auto !important;--stk-columns-spacing:0px !important;--stk-column-gap:50px !important}@media screen and (max-width:1023px){.stk-2d082dc-column{--stk-columns-spacing:0px !important}}@media screen and (max-width:767px){.stk-2d082dc-column{row-gap:35px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2d082dc-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ecb8fa3\" data-v=\"4\" data-block-id=\"ecb8fa3\"><style>.stk-ecb8fa3-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}.stk-ecb8fa3{align-self:center !important;box-shadow:0px 0px 0px 0px #000000ff !important;padding-right:50px !important;padding-bottom:10px !important;padding-left:0px !important}@media screen and (min-width:768px){.stk-ecb8fa3{flex:var(--stk-flex-grow,1) 1 calc(33% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:1023px){.stk-ecb8fa3{padding-right:0px !important;padding-bottom:0px !important;margin-bottom:0px !important}}@media screen and (max-width:767px){.stk-ecb8fa3-container{margin-bottom:0px !important}.stk-ecb8fa3{padding-right:0px !important;padding-bottom:0px !important;margin-top:0px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ecb8fa3-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-ecb8fa3-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6e60672 teardown-heading has-50-font-size\" id=\"coming-soon\" data-block-id=\"6e60672\"><style>.stk-6e60672{margin-bottom:0px !important}.stk-6e60672 .stk-block-text__text{font-size:16px !important;color:#0277c0 !important;font-weight:800 !important;text-transform:uppercase !important;letter-spacing:1px !important}@media screen and (max-width:1023px){.stk-6e60672 .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-6e60672 .stk-block-text__text{font-size:16px !important;line-height:1.2em !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">reviews<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider has-text-align-left has-text-align-left-tablet stk-block stk-325bd71\" data-block-id=\"325bd71\"><style>.stk-325bd71{padding-top:2px !important;padding-bottom:0px !important;margin-top:-10px !important;margin-bottom:8px !important}.stk-325bd71 hr.stk-block-divider__hr{background:#e5e5e5 !important;height:2px !important;width:8% !important}@media screen and (max-width:767px){.stk-325bd71{margin-bottom:8px !important}.stk-325bd71 hr.stk-block-divider__hr{width:15% !important}}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-6663361\" id=\"what-readers-are-saying-about-the-book\" data-block-id=\"6663361\"><style>.stk-6663361{margin-bottom:14px !important}.stk-6663361 .stk-block-heading__text{font-size:28px !important;line-height:1.2em !important}@media screen and (max-width:1023px){.stk-6663361{margin-bottom:14px !important}.stk-6663361 .stk-block-heading__text{font-size:28px !important}}@media screen and (max-width:767px){.stk-6663361{margin-bottom:14px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-align-left\">What readers are saying about the book<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-18b61ad\" data-block-id=\"18b61ad\"><style>.stk-18b61ad{margin-bottom:15px !important}@media screen and (max-width:1023px){.stk-18b61ad{margin-bottom:0px !important}}<\/style><p class=\"stk-block-text__text has-text-align-left\">We shared copies <em>Behind The Click<\/em> with a few industry leaders. Here&#8217;s what they had to say.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-aec545f\" data-v=\"4\" data-block-id=\"aec545f\"><style>.stk-aec545f-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}@media screen and (min-width:768px){.stk-aec545f{flex:var(--stk-flex-grow,1) 1 calc(67% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:767px){.stk-aec545f-container{margin-bottom:0px !important}.stk-aec545f{margin-top:0px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-aec545f-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-aec545f-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-90691f0\" data-block-id=\"90691f0\"><style>.stk-90691f0{margin-bottom:50px !important}.stk-90691f0-column{--stk-column-gap:50px !important}@media screen and (max-width:767px){.stk-90691f0{margin-bottom:35px !important}.stk-90691f0-column{--stk-column-gap:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-90691f0-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f2f69da stk-block-background\" data-v=\"4\" data-block-id=\"f2f69da\"><style>.stk-f2f69da{background-color:#ffffff !important;box-shadow:0px 4px 24px 0px #0000001a !important;padding-top:12px !important;padding-bottom:0px !important}.stk-f2f69da:before{background-color:#ffffff !important}@media screen and (max-width:767px){.stk-f2f69da-container{margin-bottom:0px !important}.stk-f2f69da{padding-top:8px !important;margin-top:0px !important;margin-right:auto !important;margin-bottom:35px !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f2f69da-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-f2f69da-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-be79d05\" data-block-id=\"be79d05\"><style>.stk-be79d05{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-34px !important;margin-bottom:0px !important}.stk-be79d05 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:36px !important;width:36px !important}.stk-be79d05 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-be79d05 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#0277c0 !important}@media screen and (max-width:767px){.stk-be79d05{margin-top:-26px !important}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-be79d05\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-be-79-d-05-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-be-79-d-05-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a4471b6\" data-block-id=\"a4471b6\"><style>.stk-a4471b6{max-width:629px !important;margin-top:15px !important;margin-right:auto !important;margin-bottom:0px !important;margin-left:auto !important}.stk-a4471b6 .stk-block-text__text{font-size:16px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-a4471b6 .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-a4471b6{margin-top:15px !important;margin-bottom:20px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">In an era overwhelmed by digital noise, Jon gives us an essential guide to not just capture, but also retain customer attention.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f20c693\" data-block-id=\"f20c693\"><style>.stk-f20c693{max-width:629px !important;margin-top:15px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important}.stk-f20c693 .stk-block-text__text{font-size:16px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-f20c693 .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-f20c693{margin-top:15px !important;margin-bottom:20px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"> <em>Behind The Click<\/em> expertly combines deep insights into digital journey optimization with practical applications of psychological principles, offering a comprehensive strategy for creating engaging customer experiences.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e345211\" data-block-id=\"e345211\"><style>.stk-e345211{max-width:250px !important;margin-bottom:3px !important}.stk-e345211-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important}@media screen and (max-width:767px){.stk-e345211-column{--stk-columns-spacing:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e345211-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f9db567\" data-v=\"4\" data-block-id=\"f9db567\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f9db567-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f9db567-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5bbe0e4\" data-block-id=\"5bbe0e4\"><style>.stk-5bbe0e4{margin-top:-1px !important;margin-bottom:0px !important}.stk-5bbe0e4 .stk-block-text__text{font-size:16px !important;color:#000000 !important;font-weight:800 !important}@media screen and (max-width:1023px){.stk-5bbe0e4 .stk-block-text__text{font-size:16px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Heidi Dean<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-28ab46e\" data-block-id=\"28ab46e\"><style>.stk-28ab46e{margin-top:-3px !important;margin-bottom:0px !important}.stk-28ab46e .stk-block-text__text{font-size:12px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-28ab46e .stk-block-text__text{font-size:12px !important}}@media screen and (max-width:767px){.stk-28ab46e{margin-bottom:0px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Product Growth Manager<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-08c68b6\" data-block-id=\"08c68b6\"><style>.stk-08c68b6{margin-top:-3px !important}.stk-08c68b6 .stk-block-text__text{font-size:12px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-08c68b6 .stk-block-text__text{font-size:12px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Adobe<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-696b174\" data-block-id=\"696b174\"><style>.stk-696b174{max-width:100px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-10px !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-105840\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-adobe.png\" width=\"600\" height=\"300\" alt=\"Swiss Gear white logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-adobe.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-adobe-300x150.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-adobe-150x75.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9f2be48 stk-block-background\" data-v=\"4\" data-block-id=\"9f2be48\"><style>.stk-9f2be48{background-color:#ffffff !important;box-shadow:0px 4px 24px 0px #0000001a !important;padding-top:12px !important;padding-bottom:0px !important}.stk-9f2be48:before{background-color:#ffffff !important}@media screen and (max-width:767px){.stk-9f2be48-container{margin-bottom:0px !important}.stk-9f2be48{padding-top:8px !important;margin-top:0px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9f2be48-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-9f2be48-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-de14fc3\" data-block-id=\"de14fc3\"><style>.stk-de14fc3{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-34px !important;margin-bottom:0px !important}.stk-de14fc3 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:36px !important;width:36px !important}.stk-de14fc3 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-de14fc3 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#0277c0 !important}@media screen and (max-width:767px){.stk-de14fc3{margin-top:-26px !important}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-de14fc3\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-de-14-fc-3-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-de-14-fc-3-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a3fac4c\" data-block-id=\"a3fac4c\"><style>.stk-a3fac4c{max-width:629px !important;margin-top:15px !important;margin-right:auto !important;margin-bottom:0px !important;margin-left:auto !important}.stk-a3fac4c .stk-block-text__text{font-size:16px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-a3fac4c .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-a3fac4c{margin-top:15px !important;margin-bottom:20px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><em>Behind The Click<\/em> skillfully demystifies the psychological principles underlying consumer actions and translates them into practical, actionable strategies for digital success. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-23cc672\" data-block-id=\"23cc672\"><style>.stk-23cc672{max-width:629px !important;margin-top:15px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important}.stk-23cc672 .stk-block-text__text{font-size:16px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-23cc672 .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-23cc672{margin-top:15px !important;margin-bottom:20px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">It goes well past traditional marketing wisdom, making it essential reading for forward-thinking leaders.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0b622bd\" data-block-id=\"0b622bd\"><style>.stk-0b622bd{max-width:250px !important;margin-bottom:16px !important}.stk-0b622bd-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important}@media screen and (max-width:767px){.stk-0b622bd-column{--stk-columns-spacing:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0b622bd-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-34adbb0\" data-v=\"4\" data-block-id=\"34adbb0\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-34adbb0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-34adbb0-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b3bdbc2\" data-block-id=\"b3bdbc2\"><style>.stk-b3bdbc2{margin-top:-1px !important;margin-bottom:0px !important}.stk-b3bdbc2 .stk-block-text__text{font-size:16px !important;color:#000000 !important;font-weight:800 !important}@media screen and (max-width:1023px){.stk-b3bdbc2 .stk-block-text__text{font-size:16px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Jordan Gal<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f1837fb\" data-block-id=\"f1837fb\"><style>.stk-f1837fb{margin-top:-3px !important;margin-bottom:0px !important}.stk-f1837fb .stk-block-text__text{font-size:12px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-f1837fb .stk-block-text__text{font-size:12px !important}}@media screen and (max-width:767px){.stk-f1837fb{margin-bottom:0px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Founder<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6a3778c\" data-block-id=\"6a3778c\"><style>.stk-6a3778c{margin-top:-3px !important}.stk-6a3778c .stk-block-text__text{font-size:12px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-6a3778c .stk-block-text__text{font-size:12px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Rally<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-e11b6d2\" data-block-id=\"e11b6d2\"><style>.stk-e11b6d2{max-width:100px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-10px !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107036\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Rally-Logo-Dark-2.png\" width=\"2817\" height=\"1152\" alt=\"Swiss Gear white logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Rally-Logo-Dark-2.png 2817w, https:\/\/thegood.com\/wp-content\/uploads\/Rally-Logo-Dark-2-300x123.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Rally-Logo-Dark-2-1024x419.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Rally-Logo-Dark-2-768x314.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Rally-Logo-Dark-2-1536x628.png 1536w, https:\/\/thegood.com\/wp-content\/uploads\/Rally-Logo-Dark-2-2048x838.png 2048w, https:\/\/thegood.com\/wp-content\/uploads\/Rally-Logo-Dark-2-600x245.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Rally-Logo-Dark-2-183x75.png 183w\" sizes=\"(max-width: 2817px) 100vw, 2817px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f4eafba\" data-block-id=\"f4eafba\"><style>.stk-f4eafba{margin-bottom:50px !important}.stk-f4eafba-column{--stk-column-gap:50px !important}@media screen and (max-width:767px){.stk-f4eafba{margin-bottom:35px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f4eafba-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-36d7be8 stk-block-background\" data-v=\"4\" data-block-id=\"36d7be8\"><style>.stk-36d7be8{background-color:#ffffff !important;box-shadow:0px 4px 24px 0px #0000001a !important;padding-top:12px !important;padding-bottom:0px !important}.stk-36d7be8:before{background-color:#ffffff !important}@media screen and (max-width:767px){.stk-36d7be8-container{margin-bottom:0px !important}.stk-36d7be8{padding-top:8px !important;margin-top:0px !important;margin-right:auto !important;margin-bottom:35px !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-36d7be8-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-36d7be8-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-2256926\" data-block-id=\"2256926\"><style>.stk-2256926{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-34px !important;margin-bottom:0px !important}.stk-2256926 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:36px !important;width:36px !important}.stk-2256926 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-2256926 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#0277c0 !important}@media screen and (max-width:767px){.stk-2256926{margin-top:-26px !important}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-2256926\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-2256926-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-2256926-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-90913e7\" data-block-id=\"90913e7\"><style>.stk-90913e7{max-width:629px !important;margin-top:15px !important;margin-right:auto !important;margin-bottom:0px !important;margin-left:auto !important}.stk-90913e7 .stk-block-text__text{font-size:16px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-90913e7 .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-90913e7{margin-top:15px !important;margin-bottom:20px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><em>Behind The Click<\/em> offers a compelling dive into the ever-evolving world of digital marketing, reminding both seasoned professionals and newcomers alike that success lies not just in tactics, but in understanding the underlying psychology. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-65c08a8\" data-block-id=\"65c08a8\"><style>.stk-65c08a8{max-width:629px !important;margin-top:15px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important}.stk-65c08a8 .stk-block-text__text{font-size:16px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-65c08a8 .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-65c08a8{margin-top:15px !important;margin-bottom:20px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">A must-read for anyone looking to thrive in today&#8217;s dynamic landscape.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-114fabb\" data-block-id=\"114fabb\"><style>.stk-114fabb{max-width:250px !important;margin-bottom:15px !important}.stk-114fabb-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important}@media screen and (max-width:767px){.stk-114fabb-column{--stk-columns-spacing:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-114fabb-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5a7a6fb\" data-v=\"4\" data-block-id=\"5a7a6fb\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5a7a6fb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5a7a6fb-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fe5c497\" data-block-id=\"fe5c497\"><style>.stk-fe5c497{margin-top:-1px !important;margin-bottom:0px !important}.stk-fe5c497 .stk-block-text__text{font-size:16px !important;color:#000000 !important;font-weight:800 !important}@media screen and (max-width:1023px){.stk-fe5c497 .stk-block-text__text{font-size:16px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Israel Serna<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fdd3c58\" data-block-id=\"fdd3c58\"><style>.stk-fdd3c58{margin-top:-3px !important;margin-bottom:0px !important}.stk-fdd3c58 .stk-block-text__text{font-size:12px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-fdd3c58 .stk-block-text__text{font-size:12px !important}}@media screen and (max-width:767px){.stk-fdd3c58{margin-bottom:0px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Channel Marketing<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6e66686\" data-block-id=\"6e66686\"><style>.stk-6e66686{margin-top:-3px !important}.stk-6e66686 .stk-block-text__text{font-size:12px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-6e66686 .stk-block-text__text{font-size:12px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Autodesk<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-ecc29da\" data-block-id=\"ecc29da\"><style>.stk-ecc29da{max-width:100px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-10px !important}.stk-ecc29da .stk-img-wrapper{width:100% !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107039\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-2024-03-05-at-4.11.18\u202fPM.png\" width=\"750\" height=\"172\" alt=\"Swiss Gear white logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-2024-03-05-at-4.11.18\u202fPM.png 750w, https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-2024-03-05-at-4.11.18\u202fPM-300x69.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-2024-03-05-at-4.11.18\u202fPM-600x138.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Screenshot-2024-03-05-at-4.11.18\u202fPM-260x60.png 260w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-950b644 stk-block-background\" data-v=\"4\" data-block-id=\"950b644\"><style>.stk-950b644{background-color:#ffffff !important;box-shadow:0px 4px 24px 0px #0000001a !important;padding-top:12px !important;padding-bottom:0px !important}.stk-950b644:before{background-color:#ffffff !important}@media screen and (max-width:767px){.stk-950b644-container{margin-bottom:0px !important}.stk-950b644{padding-top:8px !important;margin-top:0px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-950b644-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-950b644-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-b178a78\" data-block-id=\"b178a78\"><style>.stk-b178a78{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-34px !important;margin-bottom:0px !important}.stk-b178a78 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:36px !important;width:36px !important}.stk-b178a78 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-b178a78 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#0277c0 !important}@media screen and (max-width:767px){.stk-b178a78{margin-top:-26px !important;margin-bottom:0px !important}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-b178a78\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-b-178-a-78-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-b-178-a-78-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0dc64eb\" data-block-id=\"0dc64eb\"><style>.stk-0dc64eb{max-width:629px !important;margin-top:15px !important;margin-right:auto !important;margin-bottom:1px !important;margin-left:auto !important}.stk-0dc64eb .stk-block-text__text{font-size:16px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-0dc64eb .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-0dc64eb{margin-top:15px !important;margin-bottom:20px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Diving into <em>Behind The Click<\/em> is like unlocking a whole new perspective on what makes your customers tick in the digital world. It\u2019s filled with eye-opening insights and practical advice that feels both innovative and intuitive. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-89e7722\" data-block-id=\"89e7722\"><style>.stk-89e7722{max-width:629px !important;margin-top:15px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important}.stk-89e7722 .stk-block-text__text{font-size:16px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-89e7722 .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-89e7722{margin-top:15px !important;margin-bottom:20px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">For anyone who dreams of crafting digital experiences that truly connect and convert, this book is a must-have.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-fe14faf\" data-block-id=\"fe14faf\"><style>.stk-fe14faf{max-width:250px !important;margin-bottom:15px !important}.stk-fe14faf-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important}@media screen and (max-width:767px){.stk-fe14faf-column{--stk-columns-spacing:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-fe14faf-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-debf713\" data-v=\"4\" data-block-id=\"debf713\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-debf713-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-debf713-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-72e201b\" data-block-id=\"72e201b\"><style>.stk-72e201b{margin-top:-1px !important;margin-bottom:0px !important}.stk-72e201b .stk-block-text__text{font-size:16px !important;color:#000000 !important;font-weight:800 !important}@media screen and (max-width:1023px){.stk-72e201b .stk-block-text__text{font-size:16px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Brett Curry<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bc194c0\" data-block-id=\"bc194c0\"><style>.stk-bc194c0{margin-top:-3px !important;margin-bottom:0px !important}.stk-bc194c0 .stk-block-text__text{font-size:12px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-bc194c0 .stk-block-text__text{font-size:12px !important}}@media screen and (max-width:767px){.stk-bc194c0{margin-bottom:0px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">CEO<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d221455\" data-block-id=\"d221455\"><style>.stk-d221455{margin-top:-3px !important}.stk-d221455 .stk-block-text__text{font-size:12px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-d221455 .stk-block-text__text{font-size:12px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">OMG Commerce<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-5e0fa85\" data-block-id=\"5e0fa85\"><style>.stk-5e0fa85{max-width:100px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-10px !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-108384\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-12.png\" width=\"750\" height=\"200\" alt=\"Swiss Gear white logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-12.png 750w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-12-300x80.png 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a.wp-block-button__link:hover{background-color:#004e7e !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-775d446-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7f1baf7\" data-v=\"4\" data-block-id=\"7f1baf7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7f1baf7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7f1baf7-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6ef516f\" data-block-id=\"6ef516f\"><style>.stk-6ef516f{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6ef516f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d8de5ae\" data-v=\"4\" data-block-id=\"d8de5ae\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d8de5ae-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d8de5ae-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-431bfa6 teardown-heading has-50-font-size\" id=\"coming-soon\" data-block-id=\"431bfa6\"><style>.stk-431bfa6{margin-bottom:0px !important}.stk-431bfa6 .stk-block-text__text{font-size:16px !important;color:#0277c0 !important;font-weight:800 !important;text-transform:uppercase !important;letter-spacing:1px !important}@media screen and (max-width:1023px){.stk-431bfa6 .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-431bfa6 .stk-block-text__text{font-size:16px !important;line-height:1.2em !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\">5-star rating and #1 best-seller<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider has-text-align-center has-text-align-center-tablet has-text-align-center-mobile stk-block stk-909bb8a\" data-block-id=\"909bb8a\"><style>.stk-909bb8a{padding-top:2px !important;padding-bottom:0px !important;margin-top:-10px !important;margin-bottom:8px !important}.stk-909bb8a hr.stk-block-divider__hr{background:#e5e5e5 !important;height:2px !important;width:4% !important}@media screen and (max-width:1023px){.stk-909bb8a hr.stk-block-divider__hr{width:7% !important}}@media screen and (max-width:767px){.stk-909bb8a hr.stk-block-divider__hr{width:15% !important}}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-58bc759\" id=\"get-your-copy-of-behind-the-click\" data-block-id=\"58bc759\"><style>.stk-58bc759{max-width:350px !important;margin-right:auto !important;margin-bottom:36px !important;margin-left:auto !important}.stk-58bc759 .stk-block-heading__text{font-size:40px !important;line-height:1.2em !important}@media screen and (max-width:1023px){.stk-58bc759{margin-bottom:40px !important}.stk-58bc759 .stk-block-heading__text{font-size:40px !important}}@media screen and (max-width:767px){.stk-58bc759 .stk-block-heading__text{font-size:28px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">Get your copy of Behind The Click<\/h2><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b02886af wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/btc-checkout\/?format=hardcover\">Buy hardcover<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/btc-checkout\/?format=paperback\">buy PAPERBACK<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/btc-checkout\/?format=ebook\">buy EBOOk<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b4bdf65\" data-block-id=\"b4bdf65\"><style>.stk-b4bdf65{margin-top:9px !important;margin-bottom:50px !important}.stk-b4bdf65 .stk-block-text__text{font-size:14px !important}@media screen and (max-width:1023px){.stk-b4bdf65 .stk-block-text__text{font-size:14px !important}}@media screen and (max-width:767px){.stk-b4bdf65{margin-bottom:8px !important}}<\/style><p class=\"stk-block-text__text has-text-align-center\">Or, <em><a href=\"http:\/\/thegood.com\/btc-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Order It On Amazon<\/a><\/em><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-a4dd6bb stk-block-background\" data-block-id=\"a4dd6bb\"><style>.stk-a4dd6bb{background-color:#f7f7f7 !important;padding-top:20px !important;padding-right:46px !important;padding-bottom:80px !important;padding-left:46px !important;margin-bottom:0px !important}.stk-a4dd6bb:before{background-color:#f7f7f7 !important}@media screen and (max-width:767px){.stk-a4dd6bb{padding-top:0px !important;padding-right:37px !important;padding-bottom:50px !important;padding-left:37px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a4dd6bb-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a6df66e\" data-v=\"4\" data-block-id=\"a6df66e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container 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version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6cc5218\" data-block-id=\"6cc5218\"><style>.stk-6cc5218{max-width:629px !important;margin-top:15px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important}.stk-6cc5218 .stk-block-text__text{font-size:16px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-6cc5218 .stk-block-text__text{font-size:16px !important}}@media screen and (max-width:767px){.stk-6cc5218{margin-top:15px !important;margin-bottom:20px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\">This book perfectly bridges the gap between theory and action, offering a step by step guide for readers to design digital experiences that convert!<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a4ce319\" data-block-id=\"a4ce319\"><style>.stk-a4ce319{margin-bottom:3px !important}.stk-a4ce319-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important}@media screen and (max-width:767px){.stk-a4ce319-column{--stk-columns-spacing:0px !important;--stk-column-gap:30px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a4ce319-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e832788\" data-v=\"4\" data-block-id=\"e832788\"><style>.stk-e832788-inner-blocks{align-items:center !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e832788-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-e832788-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-29b65a8\" data-block-id=\"29b65a8\"><style>.stk-29b65a8{margin-bottom:6px !important}.stk-29b65a8 .stk-img-wrapper{width:50px !important;height:50px !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107047\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/kimberly-moffit.jpeg\" width=\"512\" height=\"512\" alt=\"kimberly-moffit\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/kimberly-moffit.jpeg 512w, https:\/\/thegood.com\/wp-content\/uploads\/kimberly-moffit-300x300.jpeg 300w, https:\/\/thegood.com\/wp-content\/uploads\/kimberly-moffit-150x150.jpeg 150w, https:\/\/thegood.com\/wp-content\/uploads\/kimberly-moffit-75x75.jpeg 75w, https:\/\/thegood.com\/wp-content\/uploads\/kimberly-moffit-24x24.jpeg 24w, https:\/\/thegood.com\/wp-content\/uploads\/kimberly-moffit-48x48.jpeg 48w, https:\/\/thegood.com\/wp-content\/uploads\/kimberly-moffit-96x96.jpeg 96w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9c1825c\" data-block-id=\"9c1825c\"><style>.stk-9c1825c{margin-top:-1px !important;margin-bottom:0px !important}.stk-9c1825c .stk-block-text__text{font-size:16px !important;color:#000000 !important;font-weight:800 !important}@media screen and (max-width:1023px){.stk-9c1825c .stk-block-text__text{font-size:16px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Dr. Kimberly Moffit<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5e6d5f5\" data-block-id=\"5e6d5f5\"><style>.stk-5e6d5f5{margin-top:-3px !important;margin-bottom:0px !important}.stk-5e6d5f5 .stk-block-text__text{font-size:12px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-5e6d5f5 .stk-block-text__text{font-size:12px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Relationship &amp; Psychology Expert, Founder<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-f5bc9b5\" data-block-id=\"f5bc9b5\"><style>.stk-f5bc9b5{max-width:100px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-10px !important}<\/style><figure><span class=\"stk-img-wrapper 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data-block-id=\"566d469\"><style>.stk-566d469{max-width:100px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-10px !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107053\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/2-7.png\" width=\"400\" height=\"200\" alt=\"Swiss Gear white logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/2-7.png 400w, https:\/\/thegood.com\/wp-content\/uploads\/2-7-300x150.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/2-7-150x75.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>#1 Best Seller in marketing &amp; consumer behavior Behind The Click Optimization tactics and technology trends can only get you so far. Creating customer-centric digital experiences that withstand the test of time hinges on understanding human nature and its inherent biases. Behind The Click dives into the psychological principles behind customer decisions and how to [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":108308,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":[],"footnotes":""},"class_list":["post-106803","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2.png",1200,627,false],"thumbnail":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2-150x150.png",150,150,true],"medium":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2-300x157.png",300,157,true],"medium_large":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2-768x401.png",768,401,true],"large":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2-1024x535.png",1024,535,true],"1536x1536":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2.png",1200,627,false],"2048x2048":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2.png",1200,627,false],"teaser":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2-380x215.png",380,215,true],"teaser-large":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2-760x430.png",760,430,true],"insights-featured":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2-600x314.png",600,314,true],"case-study-logo-small":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2-144x75.png",144,75,true],"gform-image-choice-sm":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2.png",300,157,false],"gform-image-choice-md":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2.png",400,209,false],"gform-image-choice-lg":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2.png",600,314,false],"profile_24":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2-24x24.png",24,24,true],"profile_48":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2-48x48.png",48,48,true],"profile_96":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2-96x96.png",96,96,true],"profile_150":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2-150x150.png",150,150,true],"profile_300":["https:\/\/thegood.com\/wp-content\/uploads\/Version-1A-2-300x300.png",300,300,true]},"post_excerpt_stackable_v2":"<p>#1 Best Seller in marketing &amp; consumer behavior Behind The Click Optimization tactics and technology trends can only get you so far. Creating customer-centric digital experiences that withstand the test of time hinges on understanding human nature and its inherent biases. Behind The Click dives into the psychological principles behind customer decisions and how to craft digital journeys that delight, engage, and convert. buy hardcover buy PAPERBACK buy EBOOK Or, Order It On Amazon Want a sneak peek?Sign up and we\u2019ll send you a free chapter. REVIEWs What experts are saying This book is a must-read for digital leaders, particularly&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Caroline Appert","url":"https:\/\/thegood.com\/author\/carolineappert\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Behind The Click - Available Now<\/title>\n<meta name=\"description\" content=\"In Behind the Click, UX expert, Jon MacDonald, translates psychology into actionable steps to enhance digital experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegood.com\/behind-the-click\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind The Click [Available 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