{"id":107074,"date":"2024-03-08T13:41:06","date_gmt":"2024-03-08T21:41:06","guid":{"rendered":"https:\/\/thegood.com\/?page_id=107074"},"modified":"2025-05-15T08:41:27","modified_gmt":"2025-05-15T15:41:27","slug":"5factors","status":"publish","type":"page","link":"https:\/\/thegood.com\/5factors\/","title":{"rendered":"5-Factors"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-ee16d49 stk-block-background stk--has-background-overlay\" data-block-id=\"ee16d49\"><style>.stk-ee16d49 .stk--block-align-ee16d49{align-items:center !important}.stk-ee16d49{background-color:#000000 !important;background-image:url(https:\/\/thegood.com\/wp-content\/uploads\/pexels-pavel-danilyuk-6763924.jpg) !important;background-position:center center !important;align-items:flex-start !important;padding-top:168px !important;padding-bottom:110px !important;margin-bottom:-68px !important;display:flex !important;top:-68px !important}.stk-ee16d49:before{background-color:#000000 !important;opacity:0.8 !important}.stk-ee16d49 > .stk-separator__bottom .stk-separator__wrapper{height:30px !important}.stk-ee16d49-column{--stk-column-gap:100px !important}@media screen and (max-width:767px){.stk-ee16d49{padding-top:120px !important;padding-bottom:43px !important;margin-bottom:0px !important}}<\/style><style class=\"stk-custom-css\">@media screen and (max-width:767px){.stk-ee16d49 .hero-video.stk-a9aa058 .stk-block-column__content{padding-left:10px !important;padding-right:10px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-ee16d49 stk-block-content stk-content-align stk-ee16d49-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2937d27\" data-v=\"4\" data-block-id=\"2937d27\"><style>.stk-2937d27-container{margin-top:0px !important;margin-right:0px !important;margin-left:12px !important;padding-top:0px !important}.stk-2937d27{align-self:center !important;max-width:70% !important;margin-right:auto !important;margin-left:auto !important}.stk-2937d27-inner-blocks{justify-content:center !important}@media screen and (max-width:1023px){.stk-2937d27-container{margin-left:12px !important}}@media screen and (max-width:767px){.stk-2937d27-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-right:0px !important;padding-left:0px !important}.stk-2937d27{max-width:80% !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2937d27-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-2937d27-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-13192cb\" id=\"span-style-color-ffffff-class-stk-highlight-ditch-generic-benchmarks-measure-yourself-against-top-optimization-teams-with-nuance-and-accuracy-span\" data-block-id=\"13192cb\"><style>.stk-13192cb{align-items:center !important;padding-top:0px !important;margin-top:0px !important;margin-right:auto !important;margin-bottom:45px !important;margin-left:auto !important;display:flex !important;top:0px !important}.stk-13192cb .stk-block-heading__text{font-size:48px !important;color:#ffffff !important}@media screen and (max-width:1023px){.stk-13192cb .stk-block-heading__text{font-size:36px !important}}@media screen and (max-width:767px){.stk-13192cb{max-width:220px !important;padding-top:0px !important;margin-top:0px !important}.stk-13192cb .stk-block-heading__text{font-size:36px !important}}<\/style><h1 class=\"stk-block-heading__text has-text-color has-text-align-center\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">Ditch generic benchmarks. Measure yourself against top optimization teams with nuance and accuracy.<\/span><\/h1><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-0114cf0\" id=\"span-style-color-0277-c-0-class-stk-highlight-7-minutes-18-questions-1-free-scorecard-span\" data-block-id=\"0114cf0\"><style>.stk-0114cf0{margin-bottom:45px !important}.stk-0114cf0 .stk-block-heading__text{color:#0277c0 !important;text-transform:uppercase !important}<\/style><h4 class=\"stk-block-heading__text has-text-color\"><span style=\"color: #0277c0;\" class=\"stk-highlight\">7 Minutes | 18 questions | 1 FREE SCORECARD<\/span><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-e91a3cc\" data-block-id=\"e91a3cc\"><style>.stk-e91a3cc .stk-inner-blocks{column-gap:30px !important;row-gap:30px !important}@media screen and (max-width:1023px){.stk-e91a3cc .stk-inner-blocks{column-gap:30px !important;row-gap:30px !important}}@media screen and (max-width:767px){.stk-e91a3cc{margin-bottom:0px !important}.stk-e91a3cc .stk-inner-blocks{column-gap:0px !important;row-gap:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-d47865e\" data-block-id=\"d47865e\"><style>.stk-d47865e .stk-button{padding-top:14px !important;padding-right:25px !important;padding-bottom:13px !important;padding-left:25px !important;background:#0277c0 !important}.stk-d47865e .stk-button:hover:after{background:#004e7e !important;opacity:1 !important}.stk-d47865e .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important;margin-inline-start:0px !important}.stk-d47865e .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;text-transform:uppercase !important;letter-spacing:1px !important}@media screen and (max-width:1023px){.stk-d47865e .stk-button__inner-text{font-size:14px !important}}@media screen and (max-width:767px){.stk-d47865e{padding-bottom:50px !important;margin-bottom:0px !important}}<\/style><style class=\"stk-custom-css\">.stk-d47865e.stk-block-button{letter-spacing:1px !important}<\/style><a class=\"stk-link stk-button\" href=\"https:\/\/thegood.com\/5factors\/get-your-scorecard\/\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">START THE QUIZ \u2192<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-9e02978\" data-block-id=\"9e02978\"><style>.stk-9e02978{margin-bottom:50px !important}.stk-9e02978-column{--stk-column-gap:40px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9e02978-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-535f6c8\" data-v=\"4\" data-block-id=\"535f6c8\"><style>.stk-535f6c8{align-self:center !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-535f6c8-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-535f6c8-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-bb7e433\" data-block-id=\"bb7e433\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107322\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Example-Images-1.png\" width=\"2946\" height=\"2484\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Example-Images-1.png 2946w, https:\/\/thegood.com\/wp-content\/uploads\/Example-Images-1-300x253.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Example-Images-1-1024x863.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Example-Images-1-768x648.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Example-Images-1-1536x1295.png 1536w, https:\/\/thegood.com\/wp-content\/uploads\/Example-Images-1-2048x1727.png 2048w, https:\/\/thegood.com\/wp-content\/uploads\/Example-Images-1-600x506.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Example-Images-1-89x75.png 89w\" sizes=\"(max-width: 2946px) 100vw, 2946px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-43de984\" data-v=\"4\" data-block-id=\"43de984\"><style>.stk-43de984{align-self:center !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-43de984-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-43de984-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9f13761\" id=\"based-on-insights-from-top-performing-teams\" data-block-id=\"9f13761\"><style>.stk-9f13761 .stk-block-heading__text{font-size:32px !important}@media screen and (max-width:1023px){.stk-9f13761 .stk-block-heading__text{font-size:32px !important}}<\/style><h3 class=\"stk-block-heading__text\">Based on insights from top-performing teams<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6183af4\" data-block-id=\"6183af4\"><style>.stk-6183af4 .stk-block-text__text{font-size:20px !important}@media screen and (max-width:1023px){.stk-6183af4 .stk-block-text__text{font-size:20px !important}}<\/style><p class=\"stk-block-text__text\">Through industry polls and 15 years in digital experience optimization, we\u2019ve defined the five competencies that lead to top-notch digital experiences.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-ba52ed1\" data-block-id=\"ba52ed1\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-dc6a920\" data-block-id=\"dc6a920\"><style>.stk-dc6a920 .stk-button{background:#0277c0 !important}.stk-dc6a920 .stk-button__inner-text{font-size:14px !important;font-weight:700 !important;text-transform:uppercase !important}@media screen and (max-width:1023px){.stk-dc6a920 .stk-button__inner-text{font-size:14px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/thegood.com\/5factors\/get-your-scorecard\/\"><span class=\"stk-button__inner-text\">GET STARTED \u2192<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-9223ae2 stk-block-background\" data-block-id=\"9223ae2\"><style>.stk-9223ae2{background-color:#edf6ff !important;padding-top:60px !important;padding-right:20px !important;padding-bottom:60px !important;padding-left:20px !important;margin-bottom:50px !important}.stk-9223ae2:before{background-color:#edf6ff !important}.stk-9223ae2-column{--stk-columns-spacing:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9223ae2-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a0d5d07\" data-v=\"4\" data-block-id=\"a0d5d07\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a0d5d07-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a0d5d07-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-67bcc8c\" id=\"5-factors-companies-beat-the-mark\" data-block-id=\"67bcc8c\"><style>.stk-67bcc8c .stk-block-heading__text{font-size:36px !important}@media screen and (max-width:1023px){.stk-67bcc8c .stk-block-heading__text{font-size:36px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">5-Factors Companies Beat the Mark<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-edaa594\" data-block-id=\"edaa594\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-edaa594-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bbaecd6\" data-v=\"4\" data-block-id=\"bbaecd6\"><style>.stk-bbaecd6{align-self:center !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bbaecd6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bbaecd6-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fa2b791\" data-block-id=\"fa2b791\"><style>.stk-fa2b791 .stk-block-text__text{font-size:20px !important}@media screen and (max-width:1023px){.stk-fa2b791 .stk-block-text__text{font-size:20px !important}}<\/style><p class=\"stk-block-text__text\">Satisfaction across the 5 Factors means measurable business outcomes*<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e18abf7\" data-block-id=\"e18abf7\"><style>.stk-e18abf7 .stk-block-text__text{font-size:14px !important}@media screen and (max-width:1023px){.stk-e18abf7 .stk-block-text__text{font-size:14px !important}}<\/style><p class=\"stk-block-text__text\"><em>*industry leaders surveyed based on 2023 performance.<\/em><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-df3ebf7\" data-v=\"4\" data-block-id=\"df3ebf7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-df3ebf7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-df3ebf7-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-194768d\" data-block-id=\"194768d\"><style>.stk-194768d{margin-bottom:0px !important}.stk-194768d .stk-inner-blocks{gap:124px !important}@media screen and (max-width:1023px){.stk-194768d .stk-inner-blocks{gap:124px !important}}@media screen and (max-width:767px){.stk-194768d .stk-inner-blocks{gap:124px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8cd318e\" id=\"2-x\" data-block-id=\"8cd318e\"><style>.stk-8cd318e .stk-block-heading__text{font-size:80px !important}@media screen and (max-width:1023px){.stk-8cd318e .stk-block-heading__text{font-size:50px !important}}<\/style><h4 class=\"stk-block-heading__text has-text-align-right\">2X<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-58f4cd4\" data-block-id=\"58f4cd4\"><style>.stk-58f4cd4 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:60px !important;width:60px !important}.stk-58f4cd4 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-58f4cd4 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#0277c0 !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-58f4cd4\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-58-f-4-cd-4-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-58-f-4-cd-4-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M34.9 289.5l-22.2-22.2c-9.4-9.4-9.4-24.6 0-33.9L207 39c9.4-9.4 24.6-9.4 33.9 0l194.3 194.3c9.4 9.4 9.4 24.6 0 33.9L413 289.4c-9.5 9.5-25 9.3-34.3-.4L264 168.6V456c0 13.3-10.7 24-24 24h-32c-13.3 0-24-10.7-24-24V168.6L69.2 289.1c-9.3 9.8-24.8 10-34.3.4z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ffacc19\" data-block-id=\"ffacc19\"><style>.stk-ffacc19 .stk-block-text__text{font-size:16px !important;text-transform:uppercase !important}@media screen and (max-width:1023px){.stk-ffacc19 .stk-block-text__text{font-size:16px !important}}<\/style><p class=\"stk-block-text__text has-text-align-center\">More likely to Rank \u201cExcellent\u201d in Customer Satisfaction (NPS)<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-92a52bd\" data-v=\"4\" data-block-id=\"92a52bd\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-92a52bd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-92a52bd-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-1df2f19\" data-block-id=\"1df2f19\"><style>.stk-1df2f19{margin-bottom:0px !important}.stk-1df2f19 .stk-inner-blocks{gap:64px !important}@media screen and (max-width:1023px){.stk-1df2f19 .stk-inner-blocks{gap:64px !important}}@media screen and (max-width:767px){.stk-1df2f19 .stk-inner-blocks{gap:64px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f3a72cb\" id=\"60\" data-block-id=\"f3a72cb\"><style>.stk-f3a72cb .stk-block-heading__text{font-size:80px !important}@media screen and (max-width:1023px){.stk-f3a72cb .stk-block-heading__text{font-size:50px !important}}<\/style><h4 class=\"stk-block-heading__text has-text-align-right\">60%<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-fa9f3fa\" data-block-id=\"fa9f3fa\"><style>.stk-fa9f3fa .stk--svg-wrapper .stk--inner-svg svg:last-child{height:60px !important;width:60px !important}.stk-fa9f3fa .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-fa9f3fa .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#0277c0 !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-fa9f3fa\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-fa-9-f-3-fa-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-fa-9-f-3-fa-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M34.9 289.5l-22.2-22.2c-9.4-9.4-9.4-24.6 0-33.9L207 39c9.4-9.4 24.6-9.4 33.9 0l194.3 194.3c9.4 9.4 9.4 24.6 0 33.9L413 289.4c-9.5 9.5-25 9.3-34.3-.4L264 168.6V456c0 13.3-10.7 24-24 24h-32c-13.3 0-24-10.7-24-24V168.6L69.2 289.1c-9.3 9.8-24.8 10-34.3.4z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8a4376c\" data-block-id=\"8a4376c\"><style>.stk-8a4376c .stk-block-text__text{font-size:16px !important;text-transform:uppercase !important}@media screen and (max-width:1023px){.stk-8a4376c .stk-block-text__text{font-size:16px !important}}<\/style><p class=\"stk-block-text__text has-text-align-center\">More likely to exceed Annual Performance Targets<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0810229\" data-block-id=\"0810229\"><style>.stk-0810229{margin-bottom:60px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0810229-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a9bd9c4\" data-v=\"4\" data-block-id=\"a9bd9c4\"><style>.stk-a9bd9c4{align-items:center !important;display:flex !important}@media screen and (min-width:768px){.stk-a9bd9c4{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a9bd9c4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a9bd9c4-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3b7fffc\" id=\"find-the-highest-leverage-product-growth-opportunities\" data-block-id=\"3b7fffc\"><style>.stk-3b7fffc .stk-block-heading__text{font-size:32px !important}@media screen and (max-width:1023px){.stk-3b7fffc .stk-block-heading__text{font-size:32px !important}}<\/style><h3 class=\"stk-block-heading__text\">Find the highest-leverage product growth opportunities<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-490c239\" id=\"with-the-5-factors-scorecard\u2122\" data-block-id=\"490c239\"><style>.stk-490c239 .stk-block-heading__text{font-size:18px !important;color:#0277c0 !important;text-transform:uppercase !important}@media screen and (max-width:1023px){.stk-490c239 .stk-block-heading__text{font-size:18px !important}}<\/style><h4 class=\"stk-block-heading__text has-text-color\">With the 5-Factors Scorecard\u2122<\/h4><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define where you need to invest to improve your digital experience<\/li>\n\n\n\n<li>Identify actionable steps to grow your impact in your organization<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-3dba38e\" data-block-id=\"3dba38e\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-8ab4b8a\" data-block-id=\"8ab4b8a\"><style>.stk-8ab4b8a .stk-button{background:#0277c0 !important}.stk-8ab4b8a .stk-button__inner-text{font-size:14px !important;font-weight:700 !important;text-transform:uppercase !important}@media screen and (max-width:1023px){.stk-8ab4b8a .stk-button__inner-text{font-size:14px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/thegood.com\/5factors\/get-your-scorecard\/\"><span class=\"stk-button__inner-text\">Get Your Scorecard<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9859552\" data-v=\"4\" data-block-id=\"9859552\"><style>.stk-9859552-inner-blocks{row-gap:0px !important}.stk-9859552{align-items:center !important;padding-top:30px !important;padding-right:30px !important;padding-bottom:30px !important;padding-left:30px !important;display:flex !important}@media screen and (min-width:768px){.stk-9859552{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9859552-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9859552-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-fc6d79e\" data-block-id=\"fc6d79e\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107341\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Spider-Chart.png\" width=\"1080\" height=\"852\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Spider-Chart.png 1080w, https:\/\/thegood.com\/wp-content\/uploads\/Spider-Chart-300x237.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Spider-Chart-1024x808.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Spider-Chart-768x606.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Spider-Chart-600x473.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Spider-Chart-95x75.png 95w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ba8c70f\" id=\"about-the-good\" data-block-id=\"ba8c70f\"><style>.stk-ba8c70f{margin-bottom:8px !important}.stk-ba8c70f .stk-block-heading__text{font-size:40px !important}@media screen and (max-width:1023px){.stk-ba8c70f .stk-block-heading__text{font-size:40px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">About the Good<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-20d08bd\" data-block-id=\"20d08bd\"><style>.stk-20d08bd{margin-bottom:12px !important}.stk-20d08bd-column{max-width:765px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-20d08bd-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2210f74\" data-v=\"4\" data-block-id=\"2210f74\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2210f74-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2210f74-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0a0a168\" data-block-id=\"0a0a168\"><style>.stk-0a0a168 .stk-block-text__text{font-size:20px !important}@media screen and (max-width:1023px){.stk-0a0a168 .stk-block-text__text{font-size:20px !important}}<\/style><p class=\"stk-block-text__text has-text-align-center\">Drive product growth with a full team of experts for the price of one single hire.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-9379c8e\" data-block-id=\"9379c8e\"><style>.stk-9379c8e-column{--stk-column-gap:32px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9379c8e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0d03d8d\" data-v=\"4\" data-block-id=\"0d03d8d\"><style>@media screen and (max-width:767px){.stk-0d03d8d{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0d03d8d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0d03d8d-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-0558e5a\" data-block-id=\"0558e5a\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107291\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/2-9.png\" width=\"800\" height=\"300\" alt=\"autodesk logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/2-9.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/2-9-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/2-9-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/2-9-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/2-9-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1a32d4d\" data-v=\"4\" data-block-id=\"1a32d4d\"><style>@media screen and (max-width:767px){.stk-1a32d4d{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1a32d4d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1a32d4d-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6f7bfa1\" data-block-id=\"6f7bfa1\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107289\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/5-1.png\" width=\"800\" height=\"300\" alt=\"nike logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/5-1.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c77b5a2\" data-v=\"4\" data-block-id=\"c77b5a2\"><style>@media screen and (max-width:767px){.stk-c77b5a2{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c77b5a2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content 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(max-width:767px){.stk-6752a5d{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6752a5d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6752a5d-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-0703119\" data-block-id=\"0703119\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107339\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9.png\" width=\"1280\" height=\"541\" alt=\"pendleton logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9.png 1280w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-300x127.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-1024x433.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-768x325.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-600x254.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-177x75.png 177w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e619766\" data-v=\"4\" data-block-id=\"e619766\"><style>@media screen and (max-width:767px){.stk-e619766{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e619766-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e619766-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-0d33202\" data-block-id=\"0d33202\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107293\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-8.png\" width=\"800\" height=\"300\" alt=\"millerknoll\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-8.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-8-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-8-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-8-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-8-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2029856\" data-v=\"4\" data-block-id=\"2029856\"><style>@media screen and (max-width:767px){.stk-2029856{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2029856-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2029856-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-a70d0cb\" data-block-id=\"a70d0cb\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107285\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/1-10.png\" width=\"800\" height=\"300\" alt=\"giant logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/1-10.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/1-10-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/1-10-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/1-10-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/1-10-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Ditch generic benchmarks. Measure yourself against top optimization teams with nuance and accuracy. 7 Minutes | 18 questions | 1 FREE SCORECARD START THE QUIZ \u2192 Based on insights from top-performing teams Through industry polls and 15 years in digital experience optimization, we\u2019ve defined the five competencies that lead to top-notch digital experiences. GET STARTED [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":109280,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":[],"footnotes":""},"class_list":["post-107074","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis.jpg",1200,700,false],"thumbnail":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis-150x150.jpg",150,150,true],"medium":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis-300x175.jpg",300,175,true],"medium_large":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis-768x448.jpg",768,448,true],"large":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis-1024x597.jpg",1024,597,true],"1536x1536":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis.jpg",1200,700,false],"2048x2048":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis.jpg",1200,700,false],"teaser":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis-380x215.jpg",380,215,true],"teaser-large":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis-760x430.jpg",760,430,true],"insights-featured":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis-600x350.jpg",600,350,true],"case-study-logo-small":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis-129x75.jpg",129,75,true],"gform-image-choice-sm":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis.jpg",300,175,false],"gform-image-choice-md":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis.jpg",400,233,false],"gform-image-choice-lg":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis.jpg",600,350,false],"profile_24":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis-24x24.jpg",24,24,true],"profile_48":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis-48x48.jpg",48,48,true],"profile_96":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis-96x96.jpg",96,96,true],"profile_150":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis-150x150.jpg",150,150,true],"profile_300":["https:\/\/thegood.com\/wp-content\/uploads\/5-Factors-Scorecard\u2122-Analysis-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Ditch generic benchmarks. Measure yourself against top optimization teams with nuance and accuracy. 7 Minutes | 18 questions | 1 FREE SCORECARD START THE QUIZ \u2192 Based on insights from top-performing teams Through industry polls and 15 years in digital experience optimization, we\u2019ve defined the five competencies that lead to top-notch digital experiences. GET STARTED \u2192 5-Factors Companies Beat the Mark Satisfaction across the 5 Factors means measurable business outcomes* *industry leaders surveyed based on 2023 performance. 2X More likely to Rank \u201cExcellent\u201d in Customer Satisfaction (NPS) 60% More likely to exceed Annual Performance Targets Find the highest-leverage product growth&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Kyle Evans","url":"https:\/\/thegood.com\/author\/kyleevans\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 5-Factors Scorecard\u2122 - Assess Optimization Program Health<\/title>\n<meta name=\"description\" content=\"Top-grossing websites and apps are run by teams that excel in these five competencies. 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