{"id":109096,"date":"2024-08-13T17:32:35","date_gmt":"2024-08-14T00:32:35","guid":{"rendered":"https:\/\/thegood.com\/?post_type=insights&p=109096"},"modified":"2025-05-20T13:03:45","modified_gmt":"2025-05-20T20:03:45","slug":"saas-website-design","status":"publish","type":"insights","link":"https:\/\/thegood.com\/insights\/saas-website-design\/","title":{"rendered":"SaaS Website Design: 15 Examples to Inspire Your Redesign"},"content":{"rendered":"\n

When building the website for your SaaS, the standards are high.<\/p>\n\n\n\n

As the creator of a tech product, potential users expect an intuitive and polished digital experience on your marketing site. If they get lost or confused, run into friction, or fail to find what they need, they’ll assume your product has the same problems.<\/p>\n\n\n\n

So, it’s imperative that you build a seamless experience that connects with your customers, answers their questions, and shows them how to take the next step.<\/p>\n\n\n\n

Before you embark on a SaaS website design journey of your own, it helps to explore the web for inspiration. We don\u2019t recommend copying <\/em>any of the best SaaS websites, but we encourage you to study them to get ideas, learn what\u2019s possible, and see what works.<\/p>\n\n\n\n

15 Examples of Great SaaS Website Design<\/h2>\n\n\n\n

Before we look at some SaaS website examples, let\u2019s be clear about one thing.<\/p>\n\n\n\n

The SaaS digital journey doesn\u2019t always begin or end with your website. For instance, your users\u2019 journey might start when they read a recommendation on another site and end when they have a conversation with a salesperson.<\/p>\n\n\n\n

But for the sake of this article, we\u2019re sharing examples of SaaS websites from the perspective of anonymous users who arrived on the site with the mindset of signing up for a free trial.<\/p>\n\n\n\n

1. Petal<\/a>: Clear and Simple<\/h3>\n\n\n\n
\"A<\/figure>\n\n\n\n

Websites in the banking and payments industries are notoriously complex. They usually offer complex products and have to use specific language to comply with regulations. But Petal is a breath of fresh air!<\/p>\n\n\n\n

Petal\u2019s site architecture is super simple. There are only a few pages to explore. The details for each credit card are laid out visually in easy-to-understand tables. It\u2019s clear that you\u2019re expected to use the application form to use the service. And the application form itself is simple and unintimidating.<\/p>\n\n\n\n

Petal uses great language, as well. They speak directly to people who need to build their credit with phrases like \u201cWelcome to credit, no experience necessary\u201d and \u201cCards for every type of credit builder.\u201d<\/p>\n\n\n\n

2. Gemnote<\/a>: Unique Aesthetics<\/h3>\n\n\n\n
\"A<\/figure>\n\n\n\n

Gemnote uses a clean, intuitive design that walks you right down the path of starting a project. We love how the pages \u201cunfold\u201d as you scroll through them. You always know what to look at next.<\/p>\n\n\n\n

The aesthetics are especially unique. The site uses a memorable style that\u2019s still functional. They don\u2019t sacrifice usability for design, but it\u2019s not a style you\u2019ll see anywhere else.<\/p>\n\n\n\n

The project creator is also simple. Creating merchandise for your brand only takes a minute. You know what your products will look like because they\u2019re plastered all over the site. The scrolling bar of customers is excellent social proof.<\/p>\n\n\n\n

3. Draftbit<\/a>: Action Imagery<\/h3>\n\n\n\n
\"This<\/figure>\n\n\n\n

Draftbit uses a sleek SaaS website design with lots of open space and tight copy. Phrases like \u201cCreate any app, 10x faster,\u201d \u201csimple interface,\u201d and \u201ctemplates\u201d are designed to reach people who want their own app without the hassle of coding it themselves.<\/p>\n\n\n\n

The page smartly opens with a GIF of the tool in action. This is a great way to show non-technical people that they don\u2019t have to write their own code.<\/p>\n\n\n\n

The same technique is used on the features page. Each feature includes a GIF that shows how it actually happens in the app.<\/p>\n\n\n\n

Their pricing is complex because they offer a variety of ways to build apps, all with different features and team sizes, but everything is laid out nicely, so it\u2019s easy to understand. The feature table is particularly helpful. You can identify the features you need and pick the corresponding plan.<\/p>\n\n\n\n

4. Basecamp<\/a>: Refreshingly Simple<\/h3>\n\n\n\n
\"This<\/figure>\n\n\n\n

Basecamp is a project management tool that uses a refreshingly simple SaaS website design. It\u2019s simple, bold, and uncluttered. It doesn\u2019t bother with unnecessary design elements that take up space. Instead, it focuses on great copywriting, product imagery, and social proof.<\/p>\n\n\n\n

Their pricing page also has a clean design. They offer only two pricing plans: one for freelancers and small teams and another for larger businesses.<\/p>\n\n\n\n

The pricing page also has a unique feature that we don\u2019t see often: an explanation of how much Basecamp will save you by replacing other commonly used apps. Brilliant!<\/p>\n\n\n\n

Finally, we love the content on the features page. Instead of using abstract images for each feature, they give a screenshot from the app. This is a great way to help users decide if the feature will meet their needs.<\/p>\n\n\n\n

5. Mailchimp<\/a>: Pricing Calculator<\/h3>\n\n\n\n
\"The<\/figure>\n\n\n\n

Mailchimp is one of the most popular email marketing platforms, so it\u2019s no surprise they have one of the best SaaS websites.<\/p>\n\n\n\n

In terms of design, the site is amazing. The imagery and clean typography are simple but elegant. The top of the page smartly offers the platform\u2019s main tools with good product verb language. If you came for a specific tool, you know you\u2019re in the right place right away.<\/p>\n\n\n\n

The copywriting is excellent as well. \u201cTurn emails into revenue,\u201d \u201cup to 25X ROI,\u201d and \u201c$1.7K per campaign\u201d are evidence that they know exactly what their users want: to generate money from their email marketing program.<\/p>\n\n\n\n

We also love their pricing calculator. You can input the size of your email list, and the calculator will tell you how much Mailchimp will cost. This is a great way to be clear about your pricing structure. More pricing details (including the specific features you get access to) can be found on the pricing page.<\/p>\n\n\n\n

6. Webflow<\/a>: Focused on Their Audience<\/h3>\n\n\n\n
\"Webflow<\/figure>\n\n\n\n

As a website design product, the bar is pretty high for a site like Webflow. This sleek, interactive site with bold typography knows exactly who it\u2019s talking to: no-code designers who want to build sites visually.<\/p>\n\n\n\n

Throughout the site, you\u2019ll see plenty of images, GIFs, videos, and interactive elements that show how the app builds websites. Users know what they\u2019re getting. Every section pushes you in a clear direction: start a project.<\/p>\n\n\n\n

The nav bar is one of our favorite elements. It\u2019s a robust but intuitive map of the entire site. There\u2019s a lot of information here, but it\u2019s presented in a way that\u2019s not overwhelming.<\/p>\n\n\n\n

The pricing page is another superb element. It\u2019s simple and clear, and all of the key features are laid out nicely. The frequently asked questions are a nice touch as well. This is a great way to overcome objections and convince people to buy.<\/p>\n\n\n\n

7. ClickUp<\/a>: Quick Product Exploration<\/h3>\n\n\n\n
\"A<\/figure>\n\n\n\n

ClickUp\u2019s site combines bold and vibrant colors with an open layout. It feels friendlier than other project management apps, but it clearly has all the right features to make work easy.<\/p>\n\n\n\n

We particularly like the tab-based product tour on the homepage hero row. You can explore the product quickly by selecting the corresponding icon. This is a great way to pack a lot of information in a small space.<\/p>\n\n\n\n

The row of customer testimonials is genius. By using large, high-quality images of real people, the site helps visitors make a real human connection with the product. The vertical layout makes it seem like we\u2019re chatting with a friend on our phone.<\/p>\n\n\n\n

Pricing is clearly laid out on the pricing page, and the table format is easy to understand quickly. We like how they pepper the page with social proof phrasing like \u201cJoin over 10 million users\u201d and \u201c25,000+ reviews.\u201d The cost savings row is super smart as well!<\/p>\n\n\n\n