{"id":109835,"date":"2024-12-02T08:07:59","date_gmt":"2024-12-02T16:07:59","guid":{"rendered":"https:\/\/thegood.com\/?page_id=109835"},"modified":"2024-12-05T13:33:20","modified_gmt":"2024-12-05T21:33:20","slug":"monetize-free-users","status":"publish","type":"page","link":"https:\/\/thegood.com\/monetize-free-users\/","title":{"rendered":"Monetize Free Users"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-1842215 stk-block-background\" data-block-id=\"1842215\"><style>.stk-1842215 .stk--block-align-1842215{align-items:center !important;}.stk-1842215 {background-color:#000000 !important;background-position:center center !important;align-items:flex-start !important;padding-top:168px !important;padding-bottom:110px !important;margin-bottom:-68px !important;display:flex !important;top:-68px !important;}.stk-1842215:before{background-color:#000000 !important;}.stk-1842215 > .stk-separator__bottom .stk-separator__wrapper{height:30px !important;}.stk-1842215-column{--stk-column-gap:100px !important;}@media screen and (max-width: 767px){.stk-1842215 {padding-top:120px !important;padding-bottom:43px !important;margin-bottom:0px !important;}}<\/style><style class=\"stk-custom-css\">@media screen and (max-width:767px){.stk-1842215 .hero-video.stk-a9aa058 .stk-block-column__content{padding-left:10px !important;padding-right:10px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-1842215 stk-block-content stk-content-align stk-1842215-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ea19733\" data-v=\"4\" data-block-id=\"ea19733\"><style>.stk-ea19733-container{margin-top:0px !important;margin-right:0px !important;margin-left:12px !important;padding-top:0px !important;}.stk-ea19733 {align-self:center !important;max-width:93% !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}.stk-ea19733-inner-blocks{justify-content:center !important;}@media screen and (max-width: 1023px){.stk-ea19733-container{margin-left:12px !important;}}@media screen and (max-width: 767px){.stk-ea19733-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-right:0px !important;padding-left:0px !important;}.stk-ea19733 {max-width:80% !important;min-width:auto !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ea19733-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-ea19733-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2dddd63\" id=\"strong-turn-your-free-amp-trial-users-into-paying-customers-strong\" data-block-id=\"2dddd63\"><style>.stk-2dddd63 {align-items:center !important;padding-top:0px !important;margin-top:0px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important;display:flex !important;top:0px !important;}.stk-2dddd63 .stk-block-heading__text{font-size:48px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-2dddd63 .stk-block-heading__text{font-size:36px !important;}}@media screen and (max-width: 767px){.stk-2dddd63 {max-width:220px !important;min-width:auto !important;padding-top:0px !important;margin-top:0px !important;}.stk-2dddd63 .stk-block-heading__text{font-size:36px !important;}}<\/style><h1 class=\"stk-block-heading__text has-text-color has-text-align-center\"><strong>Turn your free &amp; trial users into paying customers<\/strong><\/h1><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4758ccc\" data-block-id=\"4758ccc\"><style>.stk-4758ccc {padding-bottom:15px !important;margin-top:17px !important;margin-bottom:35px !important;}.stk-4758ccc .stk-block-text__text{font-size:24px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-4758ccc {margin-top:7px !important;}.stk-4758ccc .stk-block-text__text{font-size:24px !important;}}@media screen and (max-width: 767px){.stk-4758ccc {margin-bottom:15px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center-mobile\">Monetize free users with expert research, design, and product strategy- all under one roof.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-9869437\" data-block-id=\"9869437\"><style>.stk-9869437-column{max-width:658px !important;min-width:auto !important;--stk-columns-spacing:6px !important;justify-content:space-evenly !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9869437-column stk--flex\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-08d8f08\" data-v=\"4\" data-block-id=\"08d8f08\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-08d8f08-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-08d8f08-inner-blocks\">\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-480044d\" data-block-id=\"480044d\"><style>.stk-480044d .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-480044d .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-480044d .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-7a37fa1\" data-block-id=\"7a37fa1\"><style>.stk-7a37fa1 .stk-button{background:#0277c0 !important;}.stk-7a37fa1 .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;text-transform:uppercase !important;font-family:\"Nunito Sans\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-7a37fa1 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#contact-form\"><span class=\"stk-button__inner-text\"><strong>SCHEDULE AN INTRODUCTORY CALL<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4dbf32e\" data-v=\"4\" data-block-id=\"4dbf32e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4dbf32e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4dbf32e-inner-blocks\">\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-31966ea\" data-block-id=\"31966ea\"><style>.stk-31966ea .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-31966ea .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-31966ea .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-ab49672\" data-block-id=\"ab49672\"><style>.stk-ab49672 .stk-button{background:#ffffff !important;}.stk-ab49672 .stk-button__inner-text{font-size:14px !important;color:#000000 !important;font-weight:bold !important;text-transform:uppercase !important;font-family:\"Nunito Sans\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-ab49672 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/thegood.com\/digital-experience-optimization-program\"><span class=\"has-text-color stk-button__inner-text\"><strong>EXPLORE THE DXO PROGRAM\u2122<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a70dff6 stk-block-background quotes\" data-block-id=\"a70dff6\"><style>.stk-a70dff6 {background-color:#f7f7f7 !important;padding-top:50px !important;padding-bottom:15px !important;}.stk-a70dff6:before{background-color:#f7f7f7 !important;}@media screen and (max-width: 1023px){.stk-a70dff6 {margin-top:-68px !important;}}@media screen and (max-width: 767px){.stk-a70dff6 {padding-top:42px !important;padding-bottom:15px !important;margin-top:-68px !important;}.stk-a70dff6-column{--stk-column-gap:70px !important;row-gap:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a70dff6-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cbe1810\" data-v=\"4\" data-block-id=\"cbe1810\"><style>.stk-cbe1810-container{margin-top:0px !important;margin-right:30px !important;margin-bottom:15px !important;margin-left:0px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-cbe1810-inner-blocks{justify-content:center !important;}.stk-cbe1810 {padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-cbe1810-container{margin-top:0px !important;margin-right:30px !important;margin-bottom:15px !important;margin-left:0px !important;padding-bottom:50px !important;}}@media screen and (max-width: 767px){.stk-cbe1810-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-bottom:0px !important;}.stk-cbe1810 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cbe1810-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center-mobile stk--column-flex stk-block-content stk-inner-blocks stk-cbe1810-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-26a7f8f\" data-block-id=\"26a7f8f\"><style>.stk-26a7f8f {align-items:center !important;display:flex !important;}.stk-26a7f8f .stk-block-text__text{font-size:16px !important;font-weight:bold !important;letter-spacing:3px !important;}@media screen and (max-width: 1023px){.stk-26a7f8f {align-items:center !important;display:flex !important;}.stk-26a7f8f .stk-block-text__text{font-size:12px !important;}}@media screen and (max-width: 767px){.stk-26a7f8f .stk-block-text__text{font-size:12px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center has-text-align-center-tablet has-text-align-center-mobile\">TRUSTED BY:<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-371802c\" data-v=\"4\" data-block-id=\"371802c\"><style>.stk-371802c-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-371802c {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-371802c-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-371802c-container{margin-top:20px !important;margin-right:0px !important;margin-bottom:20px !important;margin-left:0px !important;}.stk-371802c {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-371802c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-371802c-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-center has-text-align-center-mobile stk-block stk-85b0e04\" data-block-id=\"85b0e04\"><style>.stk-85b0e04 {align-items:center !important;display:flex !important;}@media screen and (max-width: 767px){.stk-85b0e04 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107288\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/4-4.png\" width=\"800\" height=\"300\" alt=\"adobe logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/4-4.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/4-4-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/4-4-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/4-4-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/4-4-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6806b89\" data-v=\"4\" data-block-id=\"6806b89\"><style>.stk-6806b89-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-6806b89 {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-6806b89-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-6806b89-container{margin-top:20px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important;max-width:90% !important;min-width:auto !important;}.stk-6806b89 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6806b89-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6806b89-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-center has-text-align-center-mobile stk-block stk-bf84332\" data-block-id=\"bf84332\"><style>.stk-bf84332 {align-items:center !important;max-width:65% !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;display:flex !important;}@media screen and (max-width: 767px){.stk-bf84332 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-103728\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/logos-The-Economist-3.png\" width=\"800\" height=\"497\" alt=\"The Economist\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/logos-The-Economist-3.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/logos-The-Economist-3-300x186.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/logos-The-Economist-3-768x477.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/logos-The-Economist-3-600x373.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/logos-The-Economist-3-121x75.png 121w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-27abdf6\" data-v=\"4\" data-block-id=\"27abdf6\"><style>.stk-27abdf6-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-27abdf6 {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-27abdf6-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-27abdf6-container{margin-top:20px !important;margin-right:0px !important;margin-bottom:20px !important;margin-left:0px !important;}.stk-27abdf6 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-27abdf6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-27abdf6-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-center has-text-align-center-mobile stk-block stk-8dfc4b7\" data-block-id=\"8dfc4b7\"><style>.stk-8dfc4b7 {align-items:center !important;display:flex !important;}@media screen and (max-width: 767px){.stk-8dfc4b7 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-109691\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/2-8.png\" width=\"800\" height=\"300\" alt=\"Xerox\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/2-8.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/2-8-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/2-8-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/2-8-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/2-8-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e924964\" data-v=\"4\" data-block-id=\"e924964\"><style>.stk-e924964-container{margin-top:0px !important;margin-right:auto !important;margin-bottom:15px !important;margin-left:auto !important;max-width:70% !important;min-width:auto !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-e924964 {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-e924964-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-e924964-container{margin-top:20px !important;margin-right:auto !important;margin-bottom:40px !important;margin-left:auto !important;max-width:90% !important;min-width:auto !important;}.stk-e924964 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e924964-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e924964-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-center has-text-align-center-mobile stk-block stk-751661d\" data-block-id=\"751661d\"><style>.stk-751661d {align-items:center !important;display:flex !important;}@media screen and (max-width: 767px){.stk-751661d {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-109690\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/1-12.png\" width=\"800\" height=\"300\" alt=\"millerknoll\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/1-12.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/1-12-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/1-12-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/1-12-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/1-12-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5263c84\" data-v=\"4\" data-block-id=\"5263c84\"><style>.stk-5263c84-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-5263c84 {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-5263c84-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-5263c84-container{margin-top:20px !important;margin-right:0px !important;margin-bottom:40px !important;margin-left:0px !important;}.stk-5263c84 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5263c84-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5263c84-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-center has-text-align-center-mobile stk-block stk-73b5ec7\" data-block-id=\"73b5ec7\"><style>.stk-73b5ec7 {align-items:center !important;display:flex !important;}@media screen and (max-width: 767px){.stk-73b5ec7 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107291\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/2-9.png\" width=\"800\" height=\"300\" alt=\"pendleton logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/2-9.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/2-9-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/2-9-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/2-9-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/2-9-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-6e6d8b1\" id=\"the-good-is-an-expert-digital-experience-optimization-consultancy-that-helps-saa-s-companies-scale\" data-block-id=\"6e6d8b1\"><style>.stk-6e6d8b1 {max-width:910px !important;min-width:auto !important;margin-top:0px !important;margin-right:auto !important;margin-bottom:24px !important;margin-left:auto !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">The Good is an expert digital experience optimization consultancy that helps SaaS companies scale.<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6c40c80\" data-block-id=\"6c40c80\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6c40c80-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c7f531f\" data-v=\"4\" data-block-id=\"c7f531f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c7f531f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c7f531f-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c2365df\" data-block-id=\"c2365df\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c2365df-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-68b30ab\" data-v=\"4\" data-block-id=\"68b30ab\"><style>@media screen and (min-width: 768px){.stk-68b30ab {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-68b30ab-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-68b30ab-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Strategy-2.png\" alt=\"\" class=\"wp-image-104303\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Strategy-2.png 512w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Strategy-2-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Strategy-2-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Strategy-2-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Strategy-2-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Strategy-2-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Strategy-2-96x96.png 96w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f0a66ab\" data-v=\"4\" data-block-id=\"f0a66ab\"><style>@media screen and (min-width: 768px){.stk-f0a66ab {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f0a66ab-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f0a66ab-inner-blocks\">\n<h5 class=\"wp-block-heading\" id=\"h-get-a-clear-path-from-free-to-fee\"><strong>Get a clear path from free to fee<\/strong><\/h5>\n\n\n\n<p>Simplify decision-making by staying laser-focused on the research, data, and your goals.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f1b358c\" data-block-id=\"f1b358c\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f1b358c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c44f253\" data-v=\"4\" data-block-id=\"c44f253\"><style>@media screen and (min-width: 768px){.stk-c44f253 {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c44f253-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c44f253-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1.png\" alt=\"\" class=\"wp-image-104289\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1.png 512w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1-96x96.png 96w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e78d167\" data-v=\"4\" data-block-id=\"e78d167\"><style>@media screen and (min-width: 768px){.stk-e78d167 {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e78d167-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e78d167-inner-blocks\">\n<h5 class=\"wp-block-heading\" id=\"h-accelerate-growth-post-product-market-fit\"><strong>Accelerate growth post-product-market fit<\/strong><\/h5>\n\n\n\n<p>Turn your stable of free users into life-long paying customers.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e62f473\" data-v=\"4\" data-block-id=\"e62f473\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e62f473-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e62f473-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-65288c3\" data-block-id=\"65288c3\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-65288c3-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7e2ccf7\" data-v=\"4\" data-block-id=\"7e2ccf7\"><style>@media screen and (min-width: 768px){.stk-7e2ccf7 {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7e2ccf7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7e2ccf7-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"998\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience.png\" alt=\"Get Hands-On Experience with Real Clients\" class=\"wp-image-103108\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience.png 1000w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-768x766.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-600x599.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-96x96.png 96w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2120827\" data-v=\"4\" data-block-id=\"2120827\"><style>@media screen and (min-width: 768px){.stk-2120827 {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2120827-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2120827-inner-blocks\">\n<h5 class=\"wp-block-heading\" id=\"h-build-a-strong-product-led-foundation\"><strong>Build a strong product-led foundation<\/strong><\/h5>\n\n\n\n<p>Leverage external experts to fill in the gaps and solidify your product-led growth culture.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-396ffe3\" data-block-id=\"396ffe3\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-396ffe3-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d843534\" data-v=\"4\" data-block-id=\"d843534\"><style>@media screen and (min-width: 768px){.stk-d843534 {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d843534-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d843534-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"998\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-UX-Research.png\" alt=\"Hone Their UX Research and Design Skills\" class=\"wp-image-103109\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-UX-Research.png 1000w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-UX-Research-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-UX-Research-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-UX-Research-768x766.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-UX-Research-600x599.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-UX-Research-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-UX-Research-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-UX-Research-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-UX-Research-96x96.png 96w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c89b8d5\" data-v=\"4\" data-block-id=\"c89b8d5\"><style>@media screen and (min-width: 768px){.stk-c89b8d5 {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c89b8d5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c89b8d5-inner-blocks\">\n<h5 class=\"wp-block-heading\" id=\"h-stay-user-centered\"><strong><strong>Stay user-centered<\/strong><\/strong><\/h5>\n\n\n\n<p>Form a deepened understanding of your audience to deliver experiences that monetize free users.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-cf8a74d\" id=\"how-it-works\" data-block-id=\"cf8a74d\"><style>.stk-cf8a74d {max-width:903px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">How it works<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a10197e\" id=\"with-a-robust-toolkit-and-a-dedicated-pod-of-experts-we-can-turn-your-user-insights-into-actionable-product-improvements-that-increase-registration\" data-block-id=\"a10197e\"><style>.stk-a10197e {max-width:915px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}.stk-a10197e .stk-block-text__text{font-size:24px !important;}@media screen and (max-width: 1023px){.stk-a10197e .stk-block-text__text{font-size:24px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\">With a robust toolkit and a dedicated pod of experts, we turn user insights into actionable monetization opportunities.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-3651969\" data-block-id=\"3651969\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3651969-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8bb6fdb\" data-v=\"4\" data-block-id=\"8bb6fdb\"><style>.stk-8bb6fdb {align-self:center !important;}@media screen and (max-width: 767px){.stk-8bb6fdb-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8bb6fdb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8bb6fdb-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ef67cdb\" id=\"strong-uncover-where-users-are-getting-stuck-strong\" data-block-id=\"ef67cdb\"><style>.stk-ef67cdb {margin-top:10px !important;margin-bottom:30px !important;}@media screen and (max-width: 1023px){.stk-ef67cdb {margin-top:0px !important;}}@media screen and (max-width: 767px){.stk-ef67cdb {margin-top:0px !important;margin-bottom:30px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-align-left-mobile stk-block-heading--use-theme-margins\"><strong>Uncover where users are getting stuck<\/strong><\/h4><\/div>\n\n\n\n<p>We audit the free-to-paid digital journey to uncover the biggest barriers and opportunities for conversion. Research methods like data analysis, heat mapping, and session recordings help us understand why users aren\u2019t converting to paid accounts.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2c64323\" data-v=\"4\" data-block-id=\"2c64323\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2c64323-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2c64323-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/9-1-1024x597.png\" alt=\"Research\" class=\"wp-image-109609\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/9-1-1024x597.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/9-1-300x175.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/9-1-768x448.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/9-1-600x350.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/9-1-129x75.png 129w, https:\/\/thegood.com\/wp-content\/uploads\/9-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-108e8e7\" data-block-id=\"108e8e7\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-108e8e7-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f2a1f89\" data-v=\"4\" data-block-id=\"f2a1f89\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f2a1f89-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f2a1f89-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/8-1-1024x597.png\" alt=\"Strategy\" class=\"wp-image-109608\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/8-1-1024x597.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/8-1-300x175.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/8-1-768x448.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/8-1-600x350.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/8-1-129x75.png 129w, https:\/\/thegood.com\/wp-content\/uploads\/8-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-04e8025\" data-v=\"4\" data-block-id=\"04e8025\"><style>.stk-04e8025 {align-self:center !important;}@media screen and (max-width: 767px){.stk-04e8025-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-04e8025-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-04e8025-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-839f8fd\" id=\"strong-roadmap-clear-free-trial-conversion-strategies-strong\" data-block-id=\"839f8fd\"><style>.stk-839f8fd {margin-top:10px !important;margin-bottom:30px !important;}@media screen and (max-width: 1023px){.stk-839f8fd {margin-top:0px !important;}}@media screen and (max-width: 767px){.stk-839f8fd {margin-top:0px !important;margin-bottom:30px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-align-left-mobile stk-block-heading--use-theme-margins\"><strong>Roadmap clear free trial conversion strategies<\/strong><\/h4><\/div>\n\n\n\n<p>Armed with insights, we roadmap opportunities to boost engagement with and visibility of paid features. Our focus is on building strategic and thematic roadmaps that outline a path from free to fee.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e6b213f\" data-block-id=\"e6b213f\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e6b213f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1f47fde\" data-v=\"4\" data-block-id=\"1f47fde\"><style>.stk-1f47fde {align-self:center !important;}@media screen and (max-width: 767px){.stk-1f47fde-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1f47fde-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1f47fde-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3feca55\" id=\"strong-test-and-validate-changes-to-monetize-more-free-users-strong\" data-block-id=\"3feca55\"><style>.stk-3feca55 {margin-top:10px !important;margin-bottom:30px !important;}@media screen and (max-width: 1023px){.stk-3feca55 {margin-top:0px !important;}}@media screen and (max-width: 767px){.stk-3feca55 {margin-top:0px !important;margin-bottom:30px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-align-left-mobile stk-block-heading--use-theme-margins\"><strong>Test and validate changes to monetize more free users<\/strong><\/h4><\/div>\n\n\n\n<p>We leverage on and off-site experimentation to validate all recommended improvements to your experience. Depending on the project, we use methods including A\/B testing, first-click testing, tree testing, and more.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cceec4f\" data-v=\"4\" data-block-id=\"cceec4f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cceec4f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cceec4f-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-1024x597.jpg\" alt=\"Validation &amp; DXO Deliverables example\" class=\"wp-image-110064\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-1024x597.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-300x175.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-768x448.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-600x350.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-129x75.jpg 129w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-0f3758c\" data-block-id=\"0f3758c\"><style>.stk-0f3758c .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-0f3758c .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-0f3758c .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-c7fb3d6\" data-block-id=\"c7fb3d6\"><style>.stk-c7fb3d6 .stk-button{background:#0277c0 !important;}.stk-c7fb3d6 .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;text-transform:uppercase !important;font-family:\"Nunito Sans\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-c7fb3d6 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#contact-form\"><span class=\"stk-button__inner-text\"><strong>GET IN TOUCH WITH OUR TEAM<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\" style=\"background-color:#f7f7f7\">\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\" style=\"background-color:#f7f7f7\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-f31787c\" data-block-id=\"f31787c\"><style>.stk-f31787c {padding-top:46px !important;padding-right:46px !important;padding-bottom:80px !important;padding-left:46px !important;margin-bottom:0px !important;}@media screen and (max-width: 767px){.stk-f31787c {padding-top:40px !important;padding-right:37px !important;padding-bottom:75px !important;padding-left:37px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f31787c-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-236ce58\" data-v=\"4\" data-block-id=\"236ce58\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-236ce58-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-236ce58-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c2931fe horizontal-form-container\" data-block-id=\"c2931fe\"><style>.stk-c2931fe-column{max-width:1260px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;--stk-columns-spacing:0px !important;--stk-column-gap:50px !important;}@media screen and (max-width: 1023px){.stk-c2931fe-column{--stk-columns-spacing:0px !important;}}@media screen and (max-width: 767px){.stk-c2931fe-column{--stk-columns-spacing:0px !important;row-gap:35px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c2931fe-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-266cee7 stk-block-background\" data-v=\"4\" data-block-id=\"266cee7\"><style>.stk-266cee7 {background-color:#ffffff !important;box-shadow:0px 4px 24px 0px #0000001a !important;padding-right:37px !important;padding-bottom:10px !important;padding-left:37px !important;}.stk-266cee7:before{background-color:#ffffff !important;}@media screen and (max-width: 767px){.stk-266cee7-container{margin-bottom:0px !important;}.stk-266cee7 {margin-top:0px !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-266cee7-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-266cee7-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-79a535d\" data-block-id=\"79a535d\"><style>.stk-79a535d {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-34px !important;margin-bottom:8px !important;}.stk-79a535d .stk--svg-wrapper .stk--inner-svg svg:last-child{height:36px !important;width:36px !important;}.stk-79a535d .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-79a535d .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#0277c0 !important;}@media screen and (max-width: 767px){.stk-79a535d {margin-top:-26px !important;}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-79a535d\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-79-a-535-d-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-79-a-535-d-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-afa5c9e\" data-block-id=\"afa5c9e\"><style>.stk-afa5c9e {margin-bottom:10px !important;}<\/style><p class=\"stk-block-text__text has-text-align-left\">I really needed someone who could come in, do the research, do the analysis, and put in front of me a clear path to success\u2026And that\u2019s exactly what The Good gave me.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a7b5748\" data-block-id=\"a7b5748\"><p class=\"stk-block-text__text has-text-align-left\">From the first conversations with the team, it was really clear they were exceptionally competent and knew what they were doing.&#8221;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6be9603\" data-block-id=\"6be9603\"><style>.stk-6be9603 {max-width:250px !important;min-width:auto !important;margin-bottom:3px !important;}.stk-6be9603-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important;}@media screen and (max-width: 767px){.stk-6be9603-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6be9603-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-61c3b8f\" data-v=\"4\" data-block-id=\"61c3b8f\"><style>.stk-61c3b8f-inner-blocks{align-items:flex-start !important;}@media screen and (min-width: 768px){.stk-61c3b8f {flex:var(--stk-flex-grow, 1) 1 calc(24.799999999999997% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-61c3b8f {flex:var(--stk-flex-grow, 1) 1 calc(29% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><style class=\"stk-custom-css\">.stk-61c3b8f.stk-block-column{min-width:63px !important;min-height:57px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-61c3b8f-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-61c3b8f-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-e366625\" data-block-id=\"e366625\"><style>.stk-e366625 .stk-img-wrapper{width:50px !important;height:50px !important;}.stk-e366625 .stk-img-wrapper img{object-position:53% 19% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-109848\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3-1.jpg\" width=\"1200\" height=\"1200\" alt=\"Swiss Gear\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3-1.jpg 1200w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3-1-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3-1-1024x1024.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3-1-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3-1-768x768.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3-1-600x600.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3-1-75x75.jpg 75w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3-1-400x400.jpg 400w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3-1-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3-1-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-3-1-96x96.jpg 96w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9b90853\" data-v=\"4\" data-block-id=\"9b90853\"><style>@media screen and (min-width: 768px){.stk-9b90853 {flex:var(--stk-flex-grow, 1) 1 calc(75.2% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-9b90853 {flex:var(--stk-flex-grow, 1) 1 calc(71% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9b90853-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9b90853-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-349ccb6\" data-block-id=\"349ccb6\"><style>.stk-349ccb6 {margin-top:-1px !important;margin-bottom:0px !important;}.stk-349ccb6 .stk-block-text__text{font-size:16px !important;color:#000000 !important;line-height:1.2em !important;font-weight:800 !important;}@media screen and (max-width: 1023px){.stk-349ccb6 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Justin Albano<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-54eb516\" data-block-id=\"54eb516\"><style>.stk-54eb516 {margin-top:-3px !important;margin-bottom:0px !important;}.stk-54eb516 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-54eb516 .stk-block-text__text{font-size:14px !important;}}@media screen and (max-width: 767px){.stk-54eb516 {margin-bottom:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><em>Digital Marketing<\/em><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-66bfbf4\" data-block-id=\"66bfbf4\"><style>.stk-66bfbf4 {margin-top:-3px !important;}.stk-66bfbf4 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-66bfbf4 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">IDX<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"497\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/logos-IDX.png\" alt=\"IDX\" class=\"wp-image-103700\" style=\"width:150px\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/logos-IDX.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/logos-IDX-300x186.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/logos-IDX-768x477.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/logos-IDX-600x373.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/logos-IDX-121x75.png 121w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-33b30f1 stk-block-background\" data-v=\"4\" data-block-id=\"33b30f1\"><style>.stk-33b30f1 {background-color:#ffffff !important;box-shadow:0px 4px 24px 0px #0000001a !important;padding-right:37px !important;padding-bottom:10px !important;padding-left:37px !important;}.stk-33b30f1:before{background-color:#ffffff !important;}@media screen and (max-width: 767px){.stk-33b30f1-container{margin-bottom:0px !important;}.stk-33b30f1 {margin-top:0px !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-33b30f1-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-33b30f1-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-251c7a4\" data-block-id=\"251c7a4\"><style>.stk-251c7a4 {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-34px !important;margin-bottom:8px !important;}.stk-251c7a4 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:36px !important;width:36px !important;}.stk-251c7a4 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-251c7a4 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#0277c0 !important;}@media screen and (max-width: 767px){.stk-251c7a4 {margin-top:-26px !important;}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-251c7a4\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-251-c-7-a-4-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-251-c-7-a-4-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d093a55\" data-block-id=\"d093a55\"><style>.stk-d093a55 {margin-right:10px !important;margin-bottom:10px !important;margin-left:10px !important;}<\/style><p class=\"stk-block-text__text has-text-align-left\">The Good\u2019s research expertise and fresh insight has made them a valuable partner.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0ecebea\" data-block-id=\"0ecebea\"><style>.stk-0ecebea {margin-right:10px !important;margin-bottom:25px !important;margin-left:10px !important;}<\/style><p class=\"stk-block-text__text has-text-align-left\">Their recommendations have helped us&nbsp;move the needle on customer engagement and drive product growth.\u201d<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-140ac31\" data-block-id=\"140ac31\"><style>.stk-140ac31 {max-width:250px !important;min-width:auto !important;margin-bottom:3px !important;}.stk-140ac31-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important;}@media screen and (max-width: 767px){.stk-140ac31-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-140ac31-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-51d5968\" data-v=\"4\" data-block-id=\"51d5968\"><style>.stk-51d5968-inner-blocks{align-items:flex-start !important;}@media screen and (min-width: 768px){.stk-51d5968 {flex:var(--stk-flex-grow, 1) 1 calc(24.799999999999997% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-51d5968 {flex:var(--stk-flex-grow, 1) 1 calc(29% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><style class=\"stk-custom-css\">.stk-51d5968.stk-block-column{min-width:63px !important;min-height:57px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-51d5968-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-51d5968-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-856ed8f\" data-block-id=\"856ed8f\"><style>.stk-856ed8f .stk-img-wrapper{width:50px !important;height:50px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107404\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/0-3.jpg\" width=\"177\" height=\"177\" alt=\"Aditya Lakshminarayan\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/0-3.jpg 177w, https:\/\/thegood.com\/wp-content\/uploads\/0-3-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/0-3-75x75.jpg 75w, https:\/\/thegood.com\/wp-content\/uploads\/0-3-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/0-3-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/0-3-96x96.jpg 96w\" sizes=\"(max-width: 177px) 100vw, 177px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fc8b171\" data-v=\"4\" data-block-id=\"fc8b171\"><style>@media screen and (min-width: 768px){.stk-fc8b171 {flex:var(--stk-flex-grow, 1) 1 calc(75.2% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-fc8b171 {flex:var(--stk-flex-grow, 1) 1 calc(71% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fc8b171-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fc8b171-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-50881ef\" data-block-id=\"50881ef\"><style>.stk-50881ef {margin-top:-1px !important;margin-bottom:0px !important;}.stk-50881ef .stk-block-text__text{font-size:16px !important;color:#000000 !important;line-height:1.2em !important;font-weight:800 !important;}@media screen and (max-width: 1023px){.stk-50881ef .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Aditya Lakshminarayan<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9b3d746\" data-block-id=\"9b3d746\"><style>.stk-9b3d746 {margin-top:-3px !important;margin-bottom:0px !important;}.stk-9b3d746 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-9b3d746 .stk-block-text__text{font-size:14px !important;}}@media screen and (max-width: 767px){.stk-9b3d746 {margin-bottom:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><em>Product Marketing Manager<\/em><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b41cb36\" data-block-id=\"b41cb36\"><style>.stk-b41cb36 {margin-top:-3px !important;}.stk-b41cb36 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-b41cb36 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Adobe Cloud<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/4-4.png\" alt=\"adobe logo\" class=\"wp-image-107288\" style=\"width:150px\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/4-4.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/4-4-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/4-4-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/4-4-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/4-4-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2de13a9 stk-block-background\" data-v=\"4\" data-block-id=\"2de13a9\"><style>.stk-2de13a9 {background-color:#ffffff !important;box-shadow:0px 4px 24px 0px #0000001a !important;padding-right:37px !important;padding-bottom:10px !important;padding-left:37px !important;}.stk-2de13a9:before{background-color:#ffffff !important;}@media screen and (max-width: 767px){.stk-2de13a9-container{margin-bottom:0px !important;}.stk-2de13a9 {margin-top:0px !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2de13a9-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-2de13a9-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-45b402a\" data-block-id=\"45b402a\"><style>.stk-45b402a {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-34px !important;margin-bottom:8px !important;}.stk-45b402a .stk--svg-wrapper .stk--inner-svg svg:last-child{height:36px !important;width:36px !important;}.stk-45b402a .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-45b402a .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#0277c0 !important;}@media screen and (max-width: 767px){.stk-45b402a {margin-top:-26px !important;}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-45b402a\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-45-b-402-a-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-45-b-402-a-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0a9b31f\" data-block-id=\"0a9b31f\"><style>.stk-0a9b31f {margin-right:10px !important;margin-bottom:10px !important;margin-left:10px !important;}@media screen and (max-width: 1023px){.stk-0a9b31f {margin-left:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-left has-text-align-center-mobile\">Having The Good come in allows you to validate your hypotheses, your thinking, and get an early read on whether you\u2019re going in the right direction or not.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ef4d085\" data-block-id=\"ef4d085\"><style>.stk-ef4d085 {margin-right:10px !important;margin-bottom:25px !important;margin-left:10px !important;}@media screen and (max-width: 1023px){.stk-ef4d085 {margin-left:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-left has-text-align-center-mobile\">The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, \u2018yes.\u2019\u201d<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ad7ac27\" data-block-id=\"ad7ac27\"><style>.stk-ad7ac27 {max-width:250px !important;min-width:auto !important;margin-bottom:3px !important;}.stk-ad7ac27-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important;}@media screen and (max-width: 767px){.stk-ad7ac27-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ad7ac27-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c14d4cb\" data-v=\"4\" data-block-id=\"c14d4cb\"><style>.stk-c14d4cb-inner-blocks{align-items:flex-start !important;}@media screen and (min-width: 768px){.stk-c14d4cb {flex:var(--stk-flex-grow, 1) 1 calc(24.799999999999997% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-c14d4cb {flex:var(--stk-flex-grow, 1) 1 calc(29% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><style class=\"stk-custom-css\">.stk-c14d4cb.stk-block-column{min-width:63px !important;min-height:57px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c14d4cb-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-c14d4cb-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-f53fb46\" data-block-id=\"f53fb46\"><style>.stk-f53fb46 .stk-img-wrapper{width:50px !important;height:50px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107407\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber.jpg\" width=\"225\" height=\"225\" alt=\"Niro-Sivanathan-LBS\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber.jpg 225w, https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber-75x75.jpg 75w, https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber-96x96.jpg 96w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-62c9731\" data-v=\"4\" data-block-id=\"62c9731\"><style>@media screen and (min-width: 768px){.stk-62c9731 {flex:var(--stk-flex-grow, 1) 1 calc(75.2% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-62c9731 {flex:var(--stk-flex-grow, 1) 1 calc(71% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-62c9731-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-62c9731-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c229d42\" data-block-id=\"c229d42\"><style>.stk-c229d42 {margin-top:-1px !important;margin-bottom:0px !important;}.stk-c229d42 .stk-block-text__text{font-size:16px !important;color:#000000 !important;line-height:1.2em !important;font-weight:800 !important;}@media screen and (max-width: 1023px){.stk-c229d42 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">David Humber<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-32e0919\" data-block-id=\"32e0919\"><style>.stk-32e0919 {margin-top:-3px !important;margin-bottom:0px !important;}.stk-32e0919 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-32e0919 .stk-block-text__text{font-size:14px !important;}}@media screen and (max-width: 767px){.stk-32e0919 {margin-bottom:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><em>Head of Conversion<\/em><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bc20494\" data-block-id=\"bc20494\"><style>.stk-bc20494 {margin-top:-3px !important;margin-bottom:8px !important;}.stk-bc20494 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-bc20494 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">The Telegraph<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized is-style-default\"><img decoding=\"async\" width=\"860\" height=\"179\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/telegraph-logo-removebg-preview.png\" alt=\"The Telegraph logo with clear background\" class=\"wp-image-101221\" style=\"width:149px\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/telegraph-logo-removebg-preview.png 860w, https:\/\/thegood.com\/wp-content\/uploads\/telegraph-logo-removebg-preview-300x62.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/telegraph-logo-removebg-preview-768x160.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/telegraph-logo-removebg-preview-600x125.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/telegraph-logo-removebg-preview-260x54.png 260w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\" style=\"background-color:#f7f7f7\">\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-194760c\" id=\"saa-s-companies-monetize-free-users-through-the-dxo-program\u2122\" data-block-id=\"194760c\"><style>.stk-194760c {min-height:0px !important;align-items:center !important;max-width:800px !important;min-width:auto !important;padding-top:24px !important;padding-right:20px !important;padding-bottom:0px !important;padding-left:20px !important;margin-right:auto !important;margin-bottom:0px !important;margin-left:auto !important;display:flex !important;}<\/style><h3 class=\"stk-block-heading__text has-text-align-center stk-block-heading--use-theme-margins\">SaaS companies monetize free users through the DXO Program\u2122<\/h3><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c79e1c0 u-col-buttons-aligned\" data-block-id=\"c79e1c0\"><style>.stk-c79e1c0 {margin-top:0px !important;}@media screen and (max-width: 1023px){.stk-c79e1c0 {margin-top:140px !important;margin-bottom:140px !important;}}@media screen and (max-width: 767px){.stk-c79e1c0 {margin-top:35px !important;margin-bottom:0px !important;}}<\/style><style class=\"stk-custom-css\">@media (min-width:768px) and (max-width:1024px){.stk-c79e1c0 .book-column{flex:1 1 100% !important;max-width:100% !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c79e1c0-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-209b5c0 book-column\" data-v=\"4\" data-block-id=\"209b5c0\"><style>.stk-209b5c0-container{margin-top:0px !important;margin-right:30px !important;margin-bottom:15px !important;margin-left:0px !important;background-color:transparent !important;border-style:solid !important;border-color:#dedede !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-209b5c0-container:before{background-color:transparent !important;}@media screen and (max-width: 1023px){.stk-209b5c0-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-209b5c0-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-209b5c0-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-209b5c0-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-cb3a6e5\" data-block-id=\"cb3a6e5\"><style>.stk-cb3a6e5 {margin-bottom:0px !important;}@media screen and (max-width: 1023px){.stk-cb3a6e5 {margin-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-cb3a6e5 {margin-bottom:0px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/thegood.com\/insights\/the-telegraph\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-106950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/telegraph-feature.png\" width=\"1200\" height=\"697\" alt=\"Autodesk case study feature image\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/telegraph-feature.png 1200w, https:\/\/thegood.com\/wp-content\/uploads\/telegraph-feature-300x174.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/telegraph-feature-1024x595.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/telegraph-feature-768x446.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/telegraph-feature-600x349.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/telegraph-feature-129x75.png 129w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-744d3a1\" id=\"the-telegraph-improves-free-to-paid-conversion-quality-with-strategic-research-amp-testing\" data-block-id=\"744d3a1\"><style>.stk-744d3a1 {margin-top:-10px !important;margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}.stk-744d3a1 .stk-block-heading__text{font-size:28px !important;}@media screen and (max-width: 1023px){.stk-744d3a1 {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}.stk-744d3a1 .stk-block-heading__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-744d3a1 {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}}<\/style><h3 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">The Telegraph Improves Free-To-Paid Conversion Quality With Strategic Research &amp; Testing<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8051b18\" data-block-id=\"8051b18\"><style>.stk-8051b18 {margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}@media screen and (max-width: 767px){.stk-8051b18 {margin-bottom:30px !important;}}<\/style><p class=\"stk-block-text__text\">How The Telegraph improved subscriber quality and journeys through user research and experimentation.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-233a558\" data-block-id=\"233a558\"><style>.stk-233a558 .stk-button-group{flex-direction:row !important;}.stk-233a558 {padding-bottom:20px !important;padding-left:30px !important;}@media screen and (max-width: 1023px){.stk-233a558 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-233a558 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-cf1f69e\" data-block-id=\"cf1f69e\"><style>.stk-cf1f69e {margin-bottom:30px !important;}.stk-cf1f69e .stk-button{padding-top:14px !important;padding-right:25px !important;padding-bottom:13px !important;padding-left:25px !important;background:#0277c0 !important;}.stk-cf1f69e .stk-button:hover:after{background:#004e7e !important;opacity:1 !important;}.stk-cf1f69e .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important;}.stk-cf1f69e .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;letter-spacing:1px !important;}@media screen and (max-width: 1023px){.stk-cf1f69e .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/thegood.com\/insights\/the-telegraph\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">READ THE CASE STUDY<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c5fe2c4 book-column\" data-v=\"4\" data-block-id=\"c5fe2c4\"><style>.stk-c5fe2c4-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;background-color:transparent !important;border-style:solid !important;border-color:#dedede !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-c5fe2c4-container:before{background-color:transparent !important;}@media screen and (max-width: 1023px){.stk-c5fe2c4-container{margin-top:25px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-c5fe2c4-container{margin-top:25px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c5fe2c4-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-c5fe2c4-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-28f8f16\" data-block-id=\"28f8f16\"><style>.stk-28f8f16 {margin-bottom:0px !important;}@media screen and (max-width: 1023px){.stk-28f8f16 {margin-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-28f8f16 {margin-bottom:0px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/thegood.com\/results\/helium-10\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-109639\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Helium-10.jpg\" width=\"1200\" height=\"697\" alt=\"the economist case study\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Helium-10.jpg 1200w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Helium-10-300x174.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Helium-10-1024x595.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Helium-10-768x446.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Helium-10-600x349.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Helium-10-129x75.jpg 129w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c51818c\" id=\"helium-10-optimizes-their-user-experience-to-better-communicate-core-software-benefits\" data-block-id=\"c51818c\"><style>.stk-c51818c {margin-top:-10px !important;margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}.stk-c51818c .stk-block-heading__text{font-size:28px !important;}@media screen and (max-width: 1023px){.stk-c51818c {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}.stk-c51818c .stk-block-heading__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-c51818c {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}}<\/style><h3 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">Helium 10 Optimizes Their User Experience To Better Communicate Core Software Benefits<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fdf4743\" data-block-id=\"fdf4743\"><style>.stk-fdf4743 {margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}<\/style><p class=\"stk-block-text__text\">A DXO Audit\u2122 and ongoing DXO Program\u2122 gave Helium 10 the user insights and validation needed to improve paid conversions.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-c250af6\" data-block-id=\"c250af6\"><style>.stk-c250af6 .stk-button-group{flex-direction:row !important;}.stk-c250af6 {padding-bottom:20px !important;padding-left:30px !important;}@media screen and (max-width: 1023px){.stk-c250af6 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-c250af6 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-035a118\" data-block-id=\"035a118\"><style>.stk-035a118 {margin-bottom:30px !important;}.stk-035a118 .stk-button{padding-top:14px !important;padding-right:25px !important;padding-bottom:13px !important;padding-left:25px !important;background:#0277c0 !important;}.stk-035a118 .stk-button:hover:after{background:#004e7e !important;opacity:1 !important;}.stk-035a118 .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important;}.stk-035a118 .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;letter-spacing:1px !important;}@media screen and (max-width: 1023px){.stk-035a118 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/thegood.com\/results\/helium-10\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">READ THE CASE STUDY<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5cb4225 book-column\" data-v=\"4\" data-block-id=\"5cb4225\"><style>.stk-5cb4225-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:15px !important;margin-left:30px !important;background-color:transparent !important;border-style:solid !important;border-color:#dedede !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-5cb4225-container:before{background-color:transparent !important;}@media screen and (max-width: 1023px){.stk-5cb4225-container{margin-top:25px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-5cb4225-container{margin-top:25px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5cb4225-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-5cb4225-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-65fbaac\" data-block-id=\"65fbaac\"><style>.stk-65fbaac {margin-bottom:0px !important;}@media screen and (max-width: 1023px){.stk-65fbaac {margin-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-65fbaac {margin-bottom:0px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/thegood.com\/results\/the-economist\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-99181\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Economist-Featured.png\" width=\"1200\" height=\"697\" alt=\"The Good - Custom Design Tool\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Economist-Featured.png 1200w, https:\/\/thegood.com\/wp-content\/uploads\/Economist-Featured-300x174.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Economist-Featured-1024x595.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Economist-Featured-768x446.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Economist-Featured-610x354.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/Economist-Featured-600x349.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Economist-Featured-129x75.png 129w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f84aedd\" id=\"how-the-economist-defined-amp-executed-key-opportunities-to-improve-their-paywall\" data-block-id=\"f84aedd\"><style>.stk-f84aedd {margin-top:-10px !important;margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}.stk-f84aedd .stk-block-heading__text{font-size:28px !important;}@media screen and (max-width: 1023px){.stk-f84aedd {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}.stk-f84aedd .stk-block-heading__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-f84aedd {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}}<\/style><h3 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">How The Economist Defined &amp; Executed Key Opportunities To Improve Their Paywall<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cf4196b\" data-block-id=\"cf4196b\"><style>.stk-cf4196b {margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}<\/style><p class=\"stk-block-text__text\">Learn how The Economist leveraged the DXO Program\u2122 to optimize the free-to-paid experience with key paywall improvements.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-0b0e245\" data-block-id=\"0b0e245\"><style>.stk-0b0e245 .stk-button-group{flex-direction:row !important;}.stk-0b0e245 {padding-bottom:20px !important;padding-left:30px !important;}@media screen and (max-width: 1023px){.stk-0b0e245 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-0b0e245 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-cc73202\" data-block-id=\"cc73202\"><style>.stk-cc73202 {margin-bottom:30px !important;}.stk-cc73202 .stk-button{padding-top:14px !important;padding-right:25px !important;padding-bottom:13px !important;padding-left:25px !important;background:#0277c0 !important;}.stk-cc73202 .stk-button:hover:after{background:#004e7e !important;opacity:1 !important;}.stk-cc73202 .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important;}.stk-cc73202 .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;letter-spacing:1px !important;}@media screen and (max-width: 1023px){.stk-cc73202 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/thegood.com\/results\/the-economist\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">READ THE CASE STUDY<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-a3d33f1\" data-block-id=\"a3d33f1\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-221939e\" id=\"fuel-your-efforts-with-the-latest-resources-to-monetize-free-users\" data-block-id=\"221939e\"><style>.stk-221939e {max-width:850px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}@media screen and (max-width: 767px){.stk-221939e {margin-bottom:20px !important;}.stk-221939e .stk-block-heading__text{line-height:1.2em !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center\">Fuel your efforts with the latest resources to monetize free users<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk--has-container stk-block stk-14cac2b is-style-vertical-card tg-posts-query-column-override\" data-v=\"2\" data-block-id=\"14cac2b\"><style>.stk-14cac2b {--stk-columns:3 !important;--stk-column-gap:25px !important;overflow:hidden !important;}.stk-14cac2b .stk-block-posts__title{margin-bottom:0px !important;}.stk-14cac2b .stk-block-posts__category{margin-bottom:0px !important;}.stk-14cac2b .stk-block-posts__excerpt{margin-bottom:0px !important;}.stk-14cac2b .stk-img-wrapper{width:100% !important;height:300px !important;}.stk-14cac2b .stk-block-posts__title a{font-size:2rem !important;color:#000000 !important;}.stk-14cac2b .stk-block-posts__excerpt p{font-size:14px !important;color:#2f2f2f !important;}.stk-14cac2b .stk-block-posts__meta{font-size:13px !important;color:#2f2f2f !important;}.stk-14cac2b .stk-block-posts__readmore{font-size:14px !important;font-weight:bold !important;}.stk-14cac2b .stk-block-posts__items{row-gap:25px !important;}@media screen and (max-width: 1023px){.stk-14cac2b {--stk-columns:1 !important;}.stk-14cac2b .stk-block-posts__title a{font-size:2rem !important;}.stk-14cac2b .stk-block-posts__excerpt p{font-size:14px !important;}.stk-14cac2b .stk-block-posts__meta{font-size:13px !important;}.stk-14cac2b .stk-block-posts__readmore{font-size:14px !important;}}@media screen and (max-width: 767px){.stk-14cac2b {--stk-columns:1 !important;}}<\/style><style class=\"stk-custom-css\">.stk-14cac2b a{text-decoration:none !important}<\/style><div class=\"stk-inner-blocks stk-content-align stk-14cac2b-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-14cac2b-container stk-hover-parent\"><a href=\"https:\/\/thegood.com\/insights\/trial-optimization\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"a person signing up for a service as a result of trial optimization strategies.\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-scaled.jpg 2560w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-300x200.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-1024x683.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-768x512.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-1536x1024.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-2048x1365.jpg 2048w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-600x400.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-113x75.jpg 113w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/thegood.com\/insights\/trial-optimization\/'>How Do You Reduce Cancellations During SaaS Free Trials?<\/a><\/h3><aside class=\"stk-block-posts__meta stk-subtitle has-text-color\"><span>Caroline Appert<\/span><span class=\"stk-block-posts__meta-sep\">\u2014<\/span><time datetime=\"2025-12-05T12:57:52-08:00\">December 5, 2025<\/time><\/aside><div class=\"stk-block-posts__category stk-subtitle\"><\/div><div class=\"stk-block-posts__excerpt has-text-color\"><p>Leaders often assume users cancel because the product isn&#8217;t good enough. The reality is more nuanced. Users rarely cancel because your product lacks value. They cancel because they didn&#8217;t experience that value&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/thegood.com\/insights\/trial-optimization\/\">Continue Reading \u2192<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-14cac2b-container stk-hover-parent\"><a href=\"https:\/\/thegood.com\/insights\/saas-growth-strategies\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-bertellifotografia-16094046-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"a person upgrading their ChatGPT membership as a result of successful saas growth strategies.\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-bertellifotografia-16094046-scaled.jpg 2560w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-bertellifotografia-16094046-300x200.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-bertellifotografia-16094046-1024x683.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-bertellifotografia-16094046-768x512.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-bertellifotografia-16094046-1536x1024.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-bertellifotografia-16094046-2048x1365.jpg 2048w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-bertellifotografia-16094046-600x400.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-bertellifotografia-16094046-113x75.jpg 113w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/thegood.com\/insights\/saas-growth-strategies\/'>5 SaaS Growth Strategies That Work (Based On Analysis Of 15 Top AI Tools)<\/a><\/h3><aside class=\"stk-block-posts__meta stk-subtitle has-text-color\"><span>Lexi Traylor<\/span><span class=\"stk-block-posts__meta-sep\">\u2014<\/span><time datetime=\"2025-08-13T13:42:36-07:00\">August 13, 2025<\/time><\/aside><div class=\"stk-block-posts__category stk-subtitle\"><\/div><div class=\"stk-block-posts__excerpt has-text-color\"><p>The AI boom isn&#8217;t just about better technology; it&#8217;s about smarter growth strategies. While everyone&#8217;s talking about features and capabilities, there is another, equally compelling story that lies in how these tools&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/thegood.com\/insights\/saas-growth-strategies\/\">Continue Reading \u2192<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-14cac2b-container stk-hover-parent\"><a href=\"https:\/\/thegood.com\/insights\/monetization-strategy\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-tima-miroshnichenko-7567304-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Bundles of money on top of mobile devices symbolize a successful monetization strategy.\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-tima-miroshnichenko-7567304-scaled.jpg 2560w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-tima-miroshnichenko-7567304-300x200.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-tima-miroshnichenko-7567304-1024x683.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-tima-miroshnichenko-7567304-768x512.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-tima-miroshnichenko-7567304-1536x1024.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-tima-miroshnichenko-7567304-2048x1365.jpg 2048w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-tima-miroshnichenko-7567304-600x400.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-tima-miroshnichenko-7567304-113x75.jpg 113w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/thegood.com\/insights\/monetization-strategy\/'>Building A Monetization Strategy That Doesn\u2019t Leave Untapped Revenue in Your User Base<\/a><\/h3><aside class=\"stk-block-posts__meta stk-subtitle has-text-color\"><span>Natalie Thomas<\/span><span class=\"stk-block-posts__meta-sep\">\u2014<\/span><time datetime=\"2025-07-17T08:22:34-07:00\">July 17, 2025<\/time><\/aside><div class=\"stk-block-posts__category stk-subtitle\"><\/div><div class=\"stk-block-posts__excerpt has-text-color\"><p>Product leaders are rightfully obsessed with acquisition. They pour resources into new sign-ups and track monthly active users religiously. But over many years of working with SaaS teams, there is something counterintuitive&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/thegood.com\/insights\/monetization-strategy\/\">Continue Reading \u2192<\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-92aa97e\" data-block-id=\"92aa97e\"><style>@media screen and (max-width: 767px){.stk-92aa97e {padding-right:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-92aa97e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5e7590a stk-block-background\" data-v=\"4\" data-block-id=\"5e7590a\"><style>.stk-5e7590a {background-color:#f7f7f7 !important;padding-bottom:40px !important;margin-top:30px !important;}.stk-5e7590a:before{background-color:#f7f7f7 !important;}@media screen and (max-width: 767px){.stk-5e7590a {padding-top:40px !important;margin-bottom:20px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5e7590a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5e7590a-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4c0e39c\" id=\"strong-work-with-a-span-style-color-0277-c-0-class-stk-highlight-specialized-consultancy-span-not-a-do-everything-agency-strong\" data-block-id=\"4c0e39c\"><style>.stk-4c0e39c {max-width:770px !important;min-width:auto !important;padding-bottom:10px !important;margin-top:40px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important;}.stk-4c0e39c .stk-block-heading__text{font-size:40px !important;font-weight:bold !important;}@media screen and (max-width: 1023px){.stk-4c0e39c .stk-block-heading__text{font-size:24px !important;}}@media screen and (max-width: 767px){.stk-4c0e39c {padding-right:28px !important;padding-bottom:30px !important;padding-left:28px !important;margin-top:40px !important;margin-bottom:0px !important;}.stk-4c0e39c .stk-block-heading__text{font-size:24px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center has-text-align-left-mobile\"><strong>Work with a <span style=\"color: #0277c0;\" class=\"stk-highlight\">specialized consultancy<\/span>, not a \u2018do everything\u2019 agency<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-dcb9fb6\" data-block-id=\"dcb9fb6\"><style>@media screen and (max-width: 767px){.stk-dcb9fb6 {margin-bottom:26px !important;}.stk-dcb9fb6-column{row-gap:20px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-dcb9fb6-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d375d06\" data-v=\"4\" data-block-id=\"d375d06\"><style>@media screen and (max-width: 767px){.stk-d375d06-container{margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d375d06-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d375d06-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-db58856\" data-block-id=\"db58856\"><style>@media screen and (max-width: 767px){.stk-db58856-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-db58856-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7eb84c2\" data-v=\"4\" data-block-id=\"7eb84c2\"><style>.stk-7eb84c2-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-7eb84c2 {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-7eb84c2 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7eb84c2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7eb84c2-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/7.jpg\" alt=\"\" style=\"width:131px;height:auto\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d2b0211\" data-v=\"4\" data-block-id=\"d2b0211\"><style>@media screen and (max-width: 767px){.stk-d2b0211 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d2b0211-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d2b0211-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-90c2b75\" data-block-id=\"90c2b75\"><style>@media screen and (max-width: 767px){.stk-90c2b75 {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">Certified experts with degrees in <strong>HCI, design, research, development<\/strong>, and more.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a56e1b2\" data-v=\"4\" data-block-id=\"a56e1b2\"><style>@media screen and (max-width: 767px){.stk-a56e1b2-container{margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a56e1b2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a56e1b2-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-791bb9f\" data-block-id=\"791bb9f\"><style>@media screen and (max-width: 767px){.stk-791bb9f-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-791bb9f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-410b2b4\" data-v=\"4\" data-block-id=\"410b2b4\"><style>.stk-410b2b4-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-410b2b4 {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-410b2b4 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-410b2b4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-410b2b4-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/1-3.jpg\" alt=\"\" class=\"wp-image-107810\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/1-3.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/1-3-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/1-3-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/1-3-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/1-3-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-65366df\" data-v=\"4\" data-block-id=\"65366df\"><style>@media screen and (max-width: 767px){.stk-65366df {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-65366df-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-65366df-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-dd8f113\" data-block-id=\"dd8f113\"><style>@media screen and (max-width: 767px){.stk-dd8f113 {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">Work with team members who have optimized the digital experience of <strong>Fortune 500 companies<\/strong>.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ca7fc9a\" data-v=\"4\" data-block-id=\"ca7fc9a\"><style>@media screen and (max-width: 767px){.stk-ca7fc9a-container{margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ca7fc9a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ca7fc9a-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ce08b8e\" data-block-id=\"ce08b8e\"><style>@media screen and (max-width: 767px){.stk-ce08b8e-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ce08b8e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cb5ce12\" data-v=\"4\" data-block-id=\"cb5ce12\"><style>.stk-cb5ce12-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-cb5ce12 {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-cb5ce12 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cb5ce12-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cb5ce12-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/3-2.jpg\" alt=\"\" class=\"wp-image-107812\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/3-2.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/3-2-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/3-2-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/3-2-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/3-2-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fb179e0\" data-v=\"4\" data-block-id=\"fb179e0\"><style>@media screen and (max-width: 767px){.stk-fb179e0 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fb179e0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fb179e0-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-821342e\" data-block-id=\"821342e\"><style>@media screen and (max-width: 767px){.stk-821342e {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">You\u2019ll be <strong>one of an elite few<\/strong>. We stay experts by limiting who we work with.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-938bd46\" data-block-id=\"938bd46\"><style>@media screen and (max-width: 767px){.stk-938bd46-column{row-gap:20px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-938bd46-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bcb1dd8\" data-v=\"4\" data-block-id=\"bcb1dd8\"><style>@media screen and (max-width: 767px){.stk-bcb1dd8-container{margin-top:0px !important;margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bcb1dd8-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bcb1dd8-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a6f62f2\" data-block-id=\"a6f62f2\"><style>@media screen and (max-width: 767px){.stk-a6f62f2-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a6f62f2-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6acae34\" data-v=\"4\" data-block-id=\"6acae34\"><style>.stk-6acae34-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-6acae34 {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-6acae34 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6acae34-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6acae34-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/9.jpg\" alt=\"\" class=\"wp-image-107818\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/9.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/9-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/9-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/9-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/9-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-93cd955\" data-v=\"4\" data-block-id=\"93cd955\"><style>@media screen and (max-width: 767px){.stk-93cd955 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-93cd955-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-93cd955-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7bd439c\" data-block-id=\"7bd439c\"><style>@media screen and (max-width: 767px){.stk-7bd439c {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">Our founder has written <strong>three best-selling books<\/strong> on optimization.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8101556\" data-v=\"4\" data-block-id=\"8101556\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8101556-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8101556-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-3851d29\" data-block-id=\"3851d29\"><style>@media screen and (max-width: 767px){.stk-3851d29-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3851d29-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f629e9c\" data-v=\"4\" data-block-id=\"f629e9c\"><style>.stk-f629e9c-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-f629e9c {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-f629e9c {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f629e9c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f629e9c-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/5-1.jpg\" alt=\"\" class=\"wp-image-107814\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/5-1.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-31f77c7\" data-v=\"4\" data-block-id=\"31f77c7\"><style>@media screen and (max-width: 767px){.stk-31f77c7 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-31f77c7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-31f77c7-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b7e665c\" data-block-id=\"b7e665c\"><style>@media screen and (max-width: 767px){.stk-b7e665c {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">On average, team members have <strong>10 years of experience <\/strong>in digital optimization.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-761fc58\" data-v=\"4\" data-block-id=\"761fc58\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-761fc58-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-761fc58-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0f92cec\" data-block-id=\"0f92cec\"><style>@media screen and (max-width: 767px){.stk-0f92cec-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0f92cec-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a6d43dd\" data-v=\"4\" data-block-id=\"a6d43dd\"><style>.stk-a6d43dd-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-a6d43dd {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-a6d43dd {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a6d43dd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a6d43dd-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/6.jpg\" alt=\"\" class=\"wp-image-107815\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/6.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/6-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/6-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/6-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/6-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5aba4c1\" data-v=\"4\" data-block-id=\"5aba4c1\"><style>@media screen and (max-width: 767px){.stk-5aba4c1 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5aba4c1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5aba4c1-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cfab4a4\" data-block-id=\"cfab4a4\"><style>@media screen and (max-width: 767px){.stk-cfab4a4 {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">We leverage learnings from <strong>tens of thousands of research data points.<\/strong><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-243af1b\" id=\"strong-digital-experience-optimization-is-all-we-do-strong\" data-block-id=\"243af1b\"><style>.stk-243af1b {margin-top:15px !important;margin-bottom:35px !important;}@media screen and (max-width: 767px){.stk-243af1b {max-width:320px !important;min-width:auto !important;margin-top:30px !important;margin-right:auto !important;margin-left:auto !important;}.stk-243af1b .stk-block-heading__text{font-size:20px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-align-center\"><strong>Digital experience optimization is all we do. <\/strong><\/h4><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d1722d6\" id=\"ready-to-discuss-details\" data-block-id=\"d1722d6\"><style>.stk-d1722d6 {padding-bottom:15px !important;margin-bottom:0px !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center stk-block-heading--use-theme-margins\">Ready to discuss details?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-dd4f494\" data-block-id=\"dd4f494\"><style>.stk-dd4f494 {margin-bottom:45px !important;}.stk-dd4f494 .stk-block-text__text{font-size:24px !important;}@media screen and (max-width: 1023px){.stk-dd4f494 .stk-block-text__text{font-size:24px !important;}}@media screen and (max-width: 767px){.stk-dd4f494 {margin-bottom:30px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\">We\u2019ll know if it\u2019s a good mutual fit after just one call.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-69ac238 c-lead-form\" id=\"contact-form\" data-block-id=\"69ac238\"><style>.stk-69ac238 {align-items:center !important;max-width:1260px !important;min-width:auto !important;padding-top:25px !important;padding-right:50px !important;padding-bottom:25px !important;padding-left:50px !important;margin-top:0px !important;margin-bottom:0px !important;display:flex !important;}.stk-69ac238-column{--stk-column-gap:100px !important;}@media screen and (max-width: 1023px){.stk-69ac238 {padding-top:50px !important;padding-bottom:60px !important;}}@media screen and (max-width: 767px){.stk-69ac238 {padding-top:50px !important;padding-bottom:60px !important;margin-right:39px !important;margin-left:39px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-69ac238-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6c83072\" data-v=\"4\" data-block-id=\"6c83072\"><style>.stk-6c83072 {align-self:flex-start !important;align-items:center !important;display:flex !important;}@media screen and (max-width: 767px){.stk-6c83072-container{margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6c83072-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6c83072-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-46c98d6\" data-block-id=\"46c98d6\"><style>.stk-46c98d6-column{--stk-column-gap:25px !important;}@media screen and (max-width: 767px){.stk-46c98d6-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center-mobile stk-block-content stk-content-align stk-46c98d6-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1e2d8fb\" data-v=\"4\" data-block-id=\"1e2d8fb\"><style>.stk-1e2d8fb-container{margin-right:10px !important;margin-left:0px !important;}@media screen and (max-width: 767px){.stk-1e2d8fb-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1e2d8fb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1e2d8fb-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-aedeb19\" data-block-id=\"aedeb19\"><style>.stk-aedeb19 {padding-bottom:0px !important;margin-bottom:0px !important;}.stk-aedeb19 .stk-img-wrapper{width:60% !important;}@media screen and (max-width: 767px){.stk-aedeb19 .stk-img-wrapper{width:40% !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-101253\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon.png\" width=\"600\" height=\"600\" alt=\"Testing Plan\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-96x96.png 96w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-aea9b7a\" id=\"user-centered-optimization-practices\" data-block-id=\"aea9b7a\"><style>.stk-aea9b7a {padding-top:0px !important;margin-top:-20px !important;margin-bottom:8px !important;}.stk-aea9b7a .stk-block-heading__text{font-size:18px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-aea9b7a .stk-block-heading__text{font-size:16px !important;}}@media screen and (max-width: 767px){.stk-aea9b7a {margin-bottom:8px !important;}.stk-aea9b7a .stk-block-heading__text{font-size:14px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-center stk-block-heading--use-theme-margins\">User-centered Optimization Practices<\/h3><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-96ea485\" data-v=\"4\" data-block-id=\"96ea485\"><style>.stk-96ea485-container{margin-right:5px !important;margin-left:5px !important;}@media screen and (max-width: 767px){.stk-96ea485-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-96ea485-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-96ea485-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-fd92f67\" data-block-id=\"fd92f67\"><style>.stk-fd92f67 {padding-bottom:0px !important;margin-bottom:0px !important;}.stk-fd92f67 .stk-img-wrapper{width:60% !important;}@media screen and (max-width: 767px){.stk-fd92f67 .stk-img-wrapper{width:40% !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-101254\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon.png\" width=\"600\" height=\"600\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-96x96.png 96w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ca29ae8\" id=\"improved-website-performance\" data-block-id=\"ca29ae8\"><style>.stk-ca29ae8 {padding-top:0px !important;margin-top:-20px !important;margin-bottom:8px !important;}.stk-ca29ae8 .stk-block-heading__text{font-size:18px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-ca29ae8 .stk-block-heading__text{font-size:16px !important;}}@media screen and (max-width: 767px){.stk-ca29ae8 {margin-bottom:8px !important;}.stk-ca29ae8 .stk-block-heading__text{font-size:14px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-center stk-block-heading--use-theme-margins\">Improved Website Performance<\/h3><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4c5dc55\" data-v=\"4\" data-block-id=\"4c5dc55\"><style>.stk-4c5dc55-container{margin-right:0px !important;margin-left:10px !important;}@media screen and (max-width: 767px){.stk-4c5dc55-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4c5dc55-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4c5dc55-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-50eb9ea\" data-block-id=\"50eb9ea\"><style>.stk-50eb9ea {padding-bottom:0px !important;margin-bottom:0px !important;}.stk-50eb9ea .stk-img-wrapper{width:60% !important;}@media screen and (max-width: 767px){.stk-50eb9ea .stk-img-wrapper{width:40% !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-101255\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon.png\" width=\"600\" height=\"600\" alt=\"Research &amp; Data Analysis\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-96x96.png 96w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-869bbec\" id=\"ongoing-strategic-advisement\" data-block-id=\"869bbec\"><style>.stk-869bbec {padding-top:0px !important;margin-top:-20px !important;margin-bottom:8px !important;}.stk-869bbec .stk-block-heading__text{font-size:18px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-869bbec .stk-block-heading__text{font-size:16px !important;}}@media screen and (max-width: 767px){.stk-869bbec {margin-bottom:8px !important;}.stk-869bbec .stk-block-heading__text{font-size:14px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-center stk-block-heading--use-theme-margins\">Ongoing Strategic Advisement<\/h3><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9d2d79e\" data-block-id=\"9d2d79e\"><style>.stk-9d2d79e {margin-bottom:25px !important;}.stk-9d2d79e .stk-block-text__text{font-size:18px !important;color:#ffffff !important;font-weight:bold !important;}@media screen and (max-width: 1023px){.stk-9d2d79e .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-9d2d79e {margin-top:30px !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">A general practitioner isn\u2019t going to solve your digital experience challenges. You need a team of experts to diagnose and prescribe a solution.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8676d23\" data-block-id=\"8676d23\"><style>.stk-8676d23 {margin-bottom:25px !important;}.stk-8676d23 .stk-block-text__text{font-size:18px !important;color:#ffffff !important;font-weight:bold !important;}@media screen and (max-width: 1023px){.stk-8676d23 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-8676d23 {margin-bottom:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Every Digital Experience Optimization Program\u2122 starts with an introductory call to see if it&#8217;s a good mutual fit. Let&#8217;s talk! <\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9d06c01 conversion-form\" data-v=\"4\" data-block-id=\"9d06c01\"><style>.stk-9d06c01-container{margin-top:30px !important;}@media screen and (max-width: 767px){.stk-9d06c01-container{margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9d06c01-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9d06c01-inner-blocks\">\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5834619,\n\t\t\t\t\t\t\t\t\tformId: \"09aaf882-d4e0-480e-bd24-a19d63e9b3e2\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1768292619000-1091143627\",\n\t\t\t\t\t\t\t\t\tregion: \"na2\",\n\t\t\t\t\t\t\t\t\tcssRequired: \".submitted-message { overflow: auto; } .hs-form-88422a7d-0355-4f27-b674-4b9fcc71560c, .hs-form-ac90f61a-a614-4bcd-b57a-18cd0e91ceff { color: #fff }\",\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1768292619000-1091143627\"><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Turn your free &amp; trial users into paying customers Monetize free users with expert research, design, and product strategy- all under one roof. SCHEDULE AN INTRODUCTORY CALL EXPLORE THE DXO PROGRAM\u2122 TRUSTED BY: The Good is an expert digital experience optimization consultancy that helps SaaS companies scale. Get a clear path from free to fee [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":109838,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":[],"footnotes":""},"class_list":["post-109835","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2.jpg",1200,800,false],"thumbnail":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2-150x150.jpg",150,150,true],"medium":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2-300x200.jpg",300,200,true],"medium_large":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2-768x512.jpg",768,512,true],"large":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2.jpg",1200,800,false],"2048x2048":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2.jpg",1200,800,false],"teaser":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2-380x215.jpg",380,215,true],"teaser-large":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2-760x430.jpg",760,430,true],"insights-featured":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2-600x400.jpg",600,400,true],"case-study-logo-small":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2-113x75.jpg",113,75,true],"gform-image-choice-sm":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2-300x300.jpg",300,300,true],"gform-image-choice-md":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2-400x400.jpg",400,400,true],"gform-image-choice-lg":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2-600x600.jpg",600,600,true],"profile_24":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2-24x24.jpg",24,24,true],"profile_48":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2-48x48.jpg",48,48,true],"profile_96":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2-96x96.jpg",96,96,true],"profile_150":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2-150x150.jpg",150,150,true],"profile_300":["https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Turn your free &amp; trial users into paying customers Monetize free users with expert research, design, and product strategy- all under one roof. SCHEDULE AN INTRODUCTORY CALL EXPLORE THE DXO PROGRAM\u2122 TRUSTED BY: The Good is an expert digital experience optimization consultancy that helps SaaS companies scale. Get a clear path from free to fee Simplify decision-making by staying laser-focused on the research, data, and your goals. Accelerate growth post-product-market fit Turn your stable of free users into life-long paying customers. Build a strong product-led foundation Leverage external experts to fill in the gaps and solidify your product-led growth culture.&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Caroline Appert","url":"https:\/\/thegood.com\/author\/carolineappert\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Monetize Free Users - Digital Experience Optimization Program\u2122<\/title>\n<meta name=\"description\" content=\"Turn your free &amp; trial users into paying customers with expert research, design, and product strategy\u2014all under one roof.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegood.com\/monetize-free-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monetize Free Users\" \/>\n<meta property=\"og:description\" content=\"Turn your free &amp; trial users into paying customers with expert research, design, and product strategy\u2014all under one roof.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thegood.com\/monetize-free-users\/\" \/>\n<meta property=\"og:site_name\" content=\"The Good\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thegoodgroup\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-05T21:33:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@thegood\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thegood.com\/monetize-free-users\/\",\"url\":\"https:\/\/thegood.com\/monetize-free-users\/\",\"name\":\"Monetize Free Users - Digital Experience Optimization Program\u2122\",\"isPartOf\":{\"@id\":\"https:\/\/thegood.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thegood.com\/monetize-free-users\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thegood.com\/monetize-free-users\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2.jpg\",\"datePublished\":\"2024-12-02T16:07:59+00:00\",\"dateModified\":\"2024-12-05T21:33:20+00:00\",\"description\":\"Turn your free & trial users into paying customers with expert research, design, and product strategy\u2014all under one roof.\",\"breadcrumb\":{\"@id\":\"https:\/\/thegood.com\/monetize-free-users\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thegood.com\/monetize-free-users\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thegood.com\/monetize-free-users\/#primaryimage\",\"url\":\"https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2.jpg\",\"contentUrl\":\"https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2.jpg\",\"width\":1200,\"height\":800,\"caption\":\"MONETIZE FREE USERS\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thegood.com\/monetize-free-users\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thegood.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Monetize Free Users\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thegood.com\/#website\",\"url\":\"https:\/\/thegood.com\/\",\"name\":\"The Good\",\"description\":\"Optimizing Digital Experiences\",\"publisher\":{\"@id\":\"https:\/\/thegood.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thegood.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Corporation\",\"ProfessionalService\"],\"@id\":\"https:\/\/thegood.com\/#organization\",\"name\":\"The Good\",\"url\":\"https:\/\/thegood.com\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thegood.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thegood.com\/wp-content\/uploads\/The_Good_Logo.png\",\"contentUrl\":\"https:\/\/thegood.com\/wp-content\/uploads\/The_Good_Logo.png\",\"width\":531,\"height\":130,\"caption\":\"The Good\"},\"image\":{\"@id\":\"https:\/\/thegood.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/thegood\",\"https:\/\/twitter.com\/thegoodcompany\"],\"description\":\"Digital Experience Optimization consultancy specializing in conversion rate optimization, UX research, and A\/B testing\",\"foundingDate\":\"2009\",\"knowsAbout\":[\"Conversion Rate Optimization\",\"A\/B Testing and Multivariate Testing\",\"User Experience Research and Design\",\"Digital Experience Optimization\",\"E-commerce Optimization\",\"SaaS Conversion Optimization\",\"Landing Page Optimization\",\"Checkout Flow Optimization\",\"Mobile Conversion Optimization\",\"Customer Journey Mapping\",\"Behavioral Analytics\",\"Heat Map Analysis\",\"User Session Recording Analysis\",\"Conversion Funnel Optimization\",\"Website Performance Optimization\",\"Growth Hacking Strategies\",\"Revenue Optimization\",\"Customer Acquisition Optimization\",\"Retention Rate Optimization\",\"Form Optimization\",\"Call-to-Action Optimization\",\"Product Page Optimization\",\"Personalization Strategies\"],\"hasOfferCatalog\":{\"@type\":\"OfferCatalog\",\"name\":\"Digital Experience Optimization Services\",\"description\":\"Comprehensive conversion rate optimization and user experience services\",\"itemListElement\":[{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Digital Experience Optimization Program\",\"description\":\"Comprehensive analysis of your website to identify conversion barriers and optimization opportunities using advanced analytics, user behavior analysis, and industry best practices\",\"serviceType\":\"Conversion Rate Optimization\",\"category\":\"Digital Marketing Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Conversion Rate Optimization Audit\",\"description\":\"Comprehensive analysis of your website to identify conversion barriers and optimization opportunities using advanced analytics, user behavior analysis, and industry best practices\",\"serviceType\":\"Conversion Rate Optimization\",\"category\":\"Digital Marketing Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"A\/B Testing Program\",\"description\":\"Systematic testing program to validate improvements and maximize conversion rates through statistical analysis and controlled experiments\",\"serviceType\":\"A\/B Testing\",\"category\":\"Digital Marketing Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"User Experience Research\",\"description\":\"In-depth user research including surveys, interviews, behavioral analysis, and usability testing to understand customer needs and pain points\",\"serviceType\":\"User Experience Research\",\"category\":\"User Experience Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"E-commerce Optimization\",\"description\":\"Specialized optimization for online stores including product pages, checkout flows, shopping cart optimization, and revenue enhancement strategies\",\"serviceType\":\"E-commerce Optimization\",\"category\":\"E-commerce Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Landing Page Optimization\",\"description\":\"Optimization of landing pages for paid advertising campaigns and organic traffic to maximize lead generation and conversion rates\",\"serviceType\":\"Landing Page Optimization\",\"category\":\"Digital Marketing Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Mobile Conversion Optimization\",\"description\":\"Mobile-specific optimization to improve conversion rates on smartphones and tablets, including responsive design and mobile UX improvements\",\"serviceType\":\"Mobile Optimization\",\"category\":\"Mobile Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"SaaS Conversion Optimization\",\"description\":\"Specialized optimization for software-as-a-service companies focusing on trial-to-paid conversions, onboarding optimization, and customer retention\",\"serviceType\":\"SaaS Optimization\",\"category\":\"Software Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Digital Experience Optimization Program\",\"description\":\"Comprehensive ongoing optimization program combining CRO, UX research, A\/B testing, and performance monitoring for sustained growth\",\"serviceType\":\"Digital Experience Optimization\",\"category\":\"Digital Marketing Services\"}}]},\"serviceArea\":{\"@type\":\"GeoShape\",\"name\":\"Worldwide\"},\"seeks\":[\"Increased conversion rates\",\"Higher revenue per visitor\",\"Improved user experience\",\"Better return on advertising spend\",\"Data-driven optimization strategies\",\"Reduced customer acquisition costs\",\"Improved customer lifetime value\",\"Enhanced website performance\",\"Mobile optimization\",\"Checkout optimization\",\"Landing page improvements\",\"A\/B testing expertise\",\"User research insights\",\"Conversion funnel optimization\",\"Revenue growth strategies\"],\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Portland\",\"addressRegion\":\"Oregon\",\"addressCountry\":\"United States\",\"postalCode\":\"97201\"},\"keywords\":[\"conversion rate optimization expert\",\"CRO consultant\",\"A\/B testing specialist\",\"e-commerce optimization agency\",\"user experience research\",\"website conversion improvement\",\"digital experience optimization\",\"landing page optimization expert\",\"mobile conversion specialist\",\"SaaS conversion optimization\",\"checkout optimization expert\",\"revenue optimization consultant\",\"growth hacking agency\",\"conversion rate audit\",\"website performance optimization\",\"customer journey optimization\",\"behavioral analytics expert\",\"conversion funnel optimization\",\"personalization strategy consultant\",\"retention rate optimization expert\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"503-488-5935\",\"contactType\":\"customer service\",\"availableLanguage\":\"English\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Monetize Free Users - Digital Experience Optimization Program\u2122","description":"Turn your free & trial users into paying customers with expert research, design, and product strategy\u2014all under one roof.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thegood.com\/monetize-free-users\/","og_locale":"en_US","og_type":"article","og_title":"Monetize Free Users","og_description":"Turn your free & trial users into paying customers with expert research, design, and product strategy\u2014all under one roof.","og_url":"https:\/\/thegood.com\/monetize-free-users\/","og_site_name":"The Good","article_publisher":"https:\/\/www.facebook.com\/thegoodgroup","article_modified_time":"2024-12-05T21:33:20+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@thegood","twitter_misc":{"Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thegood.com\/monetize-free-users\/","url":"https:\/\/thegood.com\/monetize-free-users\/","name":"Monetize Free Users - Digital Experience Optimization Program\u2122","isPartOf":{"@id":"https:\/\/thegood.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thegood.com\/monetize-free-users\/#primaryimage"},"image":{"@id":"https:\/\/thegood.com\/monetize-free-users\/#primaryimage"},"thumbnailUrl":"https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2.jpg","datePublished":"2024-12-02T16:07:59+00:00","dateModified":"2024-12-05T21:33:20+00:00","description":"Turn your free & trial users into paying customers with expert research, design, and product strategy\u2014all under one roof.","breadcrumb":{"@id":"https:\/\/thegood.com\/monetize-free-users\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thegood.com\/monetize-free-users\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thegood.com\/monetize-free-users\/#primaryimage","url":"https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2.jpg","contentUrl":"https:\/\/thegood.com\/wp-content\/uploads\/INCREASE-REGISTRATION-2.jpg","width":1200,"height":800,"caption":"MONETIZE FREE USERS"},{"@type":"BreadcrumbList","@id":"https:\/\/thegood.com\/monetize-free-users\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thegood.com\/"},{"@type":"ListItem","position":2,"name":"Monetize Free Users"}]},{"@type":"WebSite","@id":"https:\/\/thegood.com\/#website","url":"https:\/\/thegood.com\/","name":"The Good","description":"Optimizing Digital Experiences","publisher":{"@id":"https:\/\/thegood.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thegood.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Corporation","ProfessionalService"],"@id":"https:\/\/thegood.com\/#organization","name":"The Good","url":"https:\/\/thegood.com","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thegood.com\/#\/schema\/logo\/image\/","url":"https:\/\/thegood.com\/wp-content\/uploads\/The_Good_Logo.png","contentUrl":"https:\/\/thegood.com\/wp-content\/uploads\/The_Good_Logo.png","width":531,"height":130,"caption":"The Good"},"image":{"@id":"https:\/\/thegood.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/thegood","https:\/\/twitter.com\/thegoodcompany"],"description":"Digital Experience Optimization consultancy specializing in conversion rate optimization, UX research, and A\/B testing","foundingDate":"2009","knowsAbout":["Conversion Rate Optimization","A\/B Testing and Multivariate Testing","User Experience Research and Design","Digital Experience Optimization","E-commerce Optimization","SaaS Conversion Optimization","Landing Page Optimization","Checkout Flow Optimization","Mobile Conversion Optimization","Customer Journey Mapping","Behavioral Analytics","Heat Map Analysis","User Session Recording Analysis","Conversion Funnel Optimization","Website Performance Optimization","Growth Hacking Strategies","Revenue Optimization","Customer Acquisition Optimization","Retention Rate Optimization","Form Optimization","Call-to-Action Optimization","Product Page Optimization","Personalization Strategies"],"hasOfferCatalog":{"@type":"OfferCatalog","name":"Digital Experience Optimization Services","description":"Comprehensive conversion rate optimization and user experience services","itemListElement":[{"@type":"Offer","itemOffered":{"@type":"Service","name":"Digital Experience Optimization Program","description":"Comprehensive analysis of your website to identify conversion barriers and optimization opportunities using advanced analytics, user behavior analysis, and industry best practices","serviceType":"Conversion Rate Optimization","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Conversion Rate Optimization Audit","description":"Comprehensive analysis of your website to identify conversion barriers and optimization opportunities using advanced analytics, user behavior analysis, and industry best practices","serviceType":"Conversion Rate Optimization","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"A\/B Testing Program","description":"Systematic testing program to validate improvements and maximize conversion rates through statistical analysis and controlled experiments","serviceType":"A\/B Testing","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"User Experience Research","description":"In-depth user research including surveys, interviews, behavioral analysis, and usability testing to understand customer needs and pain points","serviceType":"User Experience Research","category":"User Experience Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"E-commerce Optimization","description":"Specialized optimization for online stores including product pages, checkout flows, shopping cart optimization, and revenue enhancement strategies","serviceType":"E-commerce Optimization","category":"E-commerce Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Landing Page Optimization","description":"Optimization of landing pages for paid advertising campaigns and organic traffic to maximize lead generation and conversion rates","serviceType":"Landing Page Optimization","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Mobile Conversion Optimization","description":"Mobile-specific optimization to improve conversion rates on smartphones and tablets, including responsive design and mobile UX improvements","serviceType":"Mobile Optimization","category":"Mobile Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"SaaS Conversion Optimization","description":"Specialized optimization for software-as-a-service companies focusing on trial-to-paid conversions, onboarding optimization, and customer retention","serviceType":"SaaS Optimization","category":"Software Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Digital Experience Optimization Program","description":"Comprehensive ongoing optimization program combining CRO, UX research, A\/B testing, and performance monitoring for sustained growth","serviceType":"Digital Experience Optimization","category":"Digital Marketing Services"}}]},"serviceArea":{"@type":"GeoShape","name":"Worldwide"},"seeks":["Increased conversion rates","Higher revenue per visitor","Improved user experience","Better return on advertising spend","Data-driven optimization strategies","Reduced customer acquisition costs","Improved customer lifetime value","Enhanced website performance","Mobile optimization","Checkout optimization","Landing page improvements","A\/B testing expertise","User research insights","Conversion funnel optimization","Revenue growth strategies"],"address":{"@type":"PostalAddress","addressLocality":"Portland","addressRegion":"Oregon","addressCountry":"United States","postalCode":"97201"},"keywords":["conversion rate optimization expert","CRO consultant","A\/B testing specialist","e-commerce optimization agency","user experience research","website conversion improvement","digital experience optimization","landing page optimization expert","mobile conversion specialist","SaaS conversion optimization","checkout optimization expert","revenue optimization consultant","growth hacking agency","conversion rate audit","website performance optimization","customer journey optimization","behavioral analytics expert","conversion funnel optimization","personalization strategy consultant","retention rate optimization expert"],"contactPoint":{"@type":"ContactPoint","telephone":"503-488-5935","contactType":"customer service","availableLanguage":"English"}}]}},"_links":{"self":[{"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/pages\/109835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/comments?post=109835"}],"version-history":[{"count":3,"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/pages\/109835\/revisions"}],"predecessor-version":[{"id":110067,"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/pages\/109835\/revisions\/110067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/media\/109838"}],"wp:attachment":[{"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/media?parent=109835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}