{"id":109888,"date":"2024-12-02T12:26:44","date_gmt":"2024-12-02T20:26:44","guid":{"rendered":"https:\/\/thegood.com\/?page_id=109888"},"modified":"2024-12-05T13:35:26","modified_gmt":"2024-12-05T21:35:26","slug":"mitigate-cancellations","status":"publish","type":"page","link":"https:\/\/thegood.com\/mitigate-cancellations\/","title":{"rendered":"Mitigate Cancellations"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-1842215 stk-block-background\" data-block-id=\"1842215\"><style>.stk-1842215 .stk--block-align-1842215{align-items:center !important;}.stk-1842215 {background-color:#000000 !important;background-position:center center !important;align-items:flex-start !important;padding-top:168px !important;padding-bottom:110px !important;margin-bottom:-68px !important;display:flex !important;top:-68px !important;}.stk-1842215:before{background-color:#000000 !important;}.stk-1842215 > .stk-separator__bottom .stk-separator__wrapper{height:30px !important;}.stk-1842215-column{--stk-column-gap:100px !important;}@media screen and (max-width: 767px){.stk-1842215 {padding-top:120px !important;padding-bottom:43px !important;margin-bottom:0px !important;}}<\/style><style class=\"stk-custom-css\">@media screen and (max-width:767px){.stk-1842215 .hero-video.stk-a9aa058 .stk-block-column__content{padding-left:10px !important;padding-right:10px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-1842215 stk-block-content stk-content-align stk-1842215-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ea19733\" data-v=\"4\" data-block-id=\"ea19733\"><style>.stk-ea19733-container{margin-top:0px !important;margin-right:0px !important;margin-left:12px !important;padding-top:0px !important;}.stk-ea19733 {align-self:center !important;max-width:93% !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}.stk-ea19733-inner-blocks{justify-content:center !important;}@media screen and (max-width: 1023px){.stk-ea19733-container{margin-left:12px !important;}}@media screen and (max-width: 767px){.stk-ea19733-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-right:0px !important;padding-left:0px !important;}.stk-ea19733 {max-width:80% !important;min-width:auto !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ea19733-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-ea19733-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2dddd63\" id=\"strong-win-back-customers-before-they-churn-strong\" data-block-id=\"2dddd63\"><style>.stk-2dddd63 {align-items:center !important;padding-top:0px !important;margin-top:0px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important;display:flex !important;top:0px !important;}.stk-2dddd63 .stk-block-heading__text{font-size:48px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-2dddd63 .stk-block-heading__text{font-size:36px !important;}}@media screen and (max-width: 767px){.stk-2dddd63 {max-width:220px !important;min-width:auto !important;padding-top:0px !important;margin-top:0px !important;}.stk-2dddd63 .stk-block-heading__text{font-size:36px !important;}}<\/style><h1 class=\"stk-block-heading__text has-text-color has-text-align-center\"><strong>Win back customers before they churn<\/strong><\/h1><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4758ccc\" data-block-id=\"4758ccc\"><style>.stk-4758ccc {padding-bottom:15px !important;margin-top:17px !important;margin-bottom:35px !important;}.stk-4758ccc .stk-block-text__text{font-size:24px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-4758ccc {margin-top:7px !important;}.stk-4758ccc .stk-block-text__text{font-size:24px !important;}}@media screen and (max-width: 767px){.stk-4758ccc {margin-bottom:15px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center-mobile\">Mitigate cancellations with expert research, design, and product strategy- all under one roof.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-9869437\" data-block-id=\"9869437\"><style>.stk-9869437-column{max-width:658px !important;min-width:auto !important;--stk-columns-spacing:6px !important;justify-content:space-evenly !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9869437-column stk--flex\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-08d8f08\" data-v=\"4\" data-block-id=\"08d8f08\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-08d8f08-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-08d8f08-inner-blocks\">\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-480044d\" data-block-id=\"480044d\"><style>.stk-480044d .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-480044d .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-480044d .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-7a37fa1\" data-block-id=\"7a37fa1\"><style>.stk-7a37fa1 .stk-button{background:#0277c0 !important;}.stk-7a37fa1 .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;text-transform:uppercase !important;font-family:\"Nunito Sans\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-7a37fa1 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#contact-form\"><span class=\"stk-button__inner-text\"><strong>SCHEDULE AN INTRODUCTORY CALL<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4dbf32e\" data-v=\"4\" data-block-id=\"4dbf32e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4dbf32e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4dbf32e-inner-blocks\">\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-31966ea\" data-block-id=\"31966ea\"><style>.stk-31966ea .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-31966ea .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-31966ea .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-ab49672\" data-block-id=\"ab49672\"><style>.stk-ab49672 .stk-button{background:#ffffff !important;}.stk-ab49672 .stk-button__inner-text{font-size:14px !important;color:#000000 !important;font-weight:bold !important;text-transform:uppercase !important;font-family:\"Nunito Sans\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-ab49672 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/thegood.com\/digital-experience-optimization-program\"><span class=\"has-text-color stk-button__inner-text\"><strong>EXPLORE THE DXO PROGRAM\u2122<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a70dff6 stk-block-background quotes\" data-block-id=\"a70dff6\"><style>.stk-a70dff6 {background-color:#f7f7f7 !important;padding-top:50px !important;padding-bottom:15px !important;}.stk-a70dff6:before{background-color:#f7f7f7 !important;}@media screen and (max-width: 1023px){.stk-a70dff6 {margin-top:-68px !important;}}@media screen and (max-width: 767px){.stk-a70dff6 {padding-top:42px !important;padding-bottom:15px !important;margin-top:-68px !important;}.stk-a70dff6-column{--stk-column-gap:70px !important;row-gap:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a70dff6-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cbe1810\" data-v=\"4\" data-block-id=\"cbe1810\"><style>.stk-cbe1810-container{margin-top:0px !important;margin-right:30px !important;margin-bottom:15px !important;margin-left:0px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-cbe1810-inner-blocks{justify-content:center !important;}.stk-cbe1810 {padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-cbe1810-container{margin-top:0px !important;margin-right:30px !important;margin-bottom:15px !important;margin-left:0px !important;padding-bottom:50px !important;}}@media screen and (max-width: 767px){.stk-cbe1810-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-bottom:0px !important;}.stk-cbe1810 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cbe1810-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center-mobile stk--column-flex stk-block-content stk-inner-blocks stk-cbe1810-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-26a7f8f\" data-block-id=\"26a7f8f\"><style>.stk-26a7f8f {align-items:center !important;display:flex !important;}.stk-26a7f8f .stk-block-text__text{font-size:16px !important;font-weight:bold !important;letter-spacing:3px !important;}@media screen and (max-width: 1023px){.stk-26a7f8f {align-items:center !important;display:flex !important;}.stk-26a7f8f .stk-block-text__text{font-size:12px !important;}}@media screen and (max-width: 767px){.stk-26a7f8f .stk-block-text__text{font-size:12px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center has-text-align-center-tablet has-text-align-center-mobile\">TRUSTED BY:<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-371802c\" data-v=\"4\" data-block-id=\"371802c\"><style>.stk-371802c-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-371802c {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-371802c-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-371802c-container{margin-top:20px !important;margin-right:0px !important;margin-bottom:20px !important;margin-left:0px !important;}.stk-371802c {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-371802c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-371802c-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-center has-text-align-center-mobile stk-block stk-85b0e04\" data-block-id=\"85b0e04\"><style>.stk-85b0e04 {align-items:center !important;display:flex !important;}@media screen and (max-width: 767px){.stk-85b0e04 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107288\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/4-4.png\" width=\"800\" height=\"300\" alt=\"adobe logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/4-4.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/4-4-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/4-4-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/4-4-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/4-4-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6806b89\" data-v=\"4\" data-block-id=\"6806b89\"><style>.stk-6806b89-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-6806b89 {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-6806b89-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-6806b89-container{margin-top:20px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important;max-width:90% !important;min-width:auto !important;}.stk-6806b89 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6806b89-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6806b89-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-center has-text-align-center-mobile stk-block stk-bf84332\" data-block-id=\"bf84332\"><style>.stk-bf84332 {align-items:center !important;max-width:65% !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;display:flex !important;}@media screen and (max-width: 767px){.stk-bf84332 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-103728\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/logos-The-Economist-3.png\" width=\"800\" height=\"497\" alt=\"The Economist\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/logos-The-Economist-3.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/logos-The-Economist-3-300x186.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/logos-The-Economist-3-768x477.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/logos-The-Economist-3-600x373.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/logos-The-Economist-3-121x75.png 121w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-27abdf6\" data-v=\"4\" data-block-id=\"27abdf6\"><style>.stk-27abdf6-container{margin-top:0px !important;margin-right:15px 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aligncenter stk-block-image has-text-align-center has-text-align-center-mobile stk-block stk-8dfc4b7\" data-block-id=\"8dfc4b7\"><style>.stk-8dfc4b7 {align-items:center !important;display:flex !important;}@media screen and (max-width: 767px){.stk-8dfc4b7 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-109691\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/2-8.png\" width=\"800\" height=\"300\" alt=\"Xerox\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/2-8.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/2-8-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/2-8-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/2-8-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/2-8-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e924964\" data-v=\"4\" data-block-id=\"e924964\"><style>.stk-e924964-container{margin-top:0px !important;margin-right:auto !important;margin-bottom:15px !important;margin-left:auto !important;max-width:70% !important;min-width:auto !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-e924964 {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-e924964-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-e924964-container{margin-top:20px !important;margin-right:auto !important;margin-bottom:40px !important;margin-left:auto !important;max-width:90% !important;min-width:auto 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srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/1-12.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/1-12-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/1-12-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/1-12-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/1-12-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5263c84\" data-v=\"4\" data-block-id=\"5263c84\"><style>.stk-5263c84-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-5263c84 {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-5263c84-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-5263c84-container{margin-top:20px !important;margin-right:0px !important;margin-bottom:40px !important;margin-left:0px !important;}.stk-5263c84 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5263c84-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5263c84-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-center has-text-align-center-mobile stk-block stk-73b5ec7\" data-block-id=\"73b5ec7\"><style>.stk-73b5ec7 {align-items:center !important;display:flex !important;}@media screen and (max-width: 767px){.stk-73b5ec7 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107291\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/2-9.png\" width=\"800\" height=\"300\" alt=\"pendleton logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/2-9.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/2-9-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/2-9-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/2-9-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/2-9-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-6e6d8b1\" id=\"the-good-is-an-expert-digital-experience-optimization-consultancy-that-helps-saa-s-companies-scale\" data-block-id=\"6e6d8b1\"><style>.stk-6e6d8b1 {max-width:910px !important;min-width:auto !important;margin-top:0px !important;margin-right:auto !important;margin-bottom:24px !important;margin-left:auto !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">The Good is an expert digital experience optimization consultancy that helps SaaS companies scale.<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6c40c80\" data-block-id=\"6c40c80\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6c40c80-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e62f473\" data-v=\"4\" data-block-id=\"e62f473\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e62f473-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e62f473-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-8869dda\" data-block-id=\"8869dda\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-8869dda-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-280ee49\" data-v=\"4\" data-block-id=\"280ee49\"><style>@media screen and (min-width: 768px){.stk-280ee49 {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-280ee49-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-280ee49-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests.png\" alt=\"Design A\/B &amp; Multivariate Tests\" class=\"wp-image-103110\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests.png 1000w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests-768x768.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests-600x600.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests-96x96.png 96w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1315728\" data-v=\"4\" data-block-id=\"1315728\"><style>@media screen and (min-width: 768px){.stk-1315728 {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1315728-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1315728-inner-blocks\">\n<h5 class=\"wp-block-heading\" id=\"h-drive-engagement\"><strong><strong>Drive engagement<\/strong><\/strong><\/h5>\n\n\n\n<p>Validate feature changes and additions before implementation to save on valuable resources.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-65288c3\" data-block-id=\"65288c3\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-65288c3-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7e2ccf7\" data-v=\"4\" data-block-id=\"7e2ccf7\"><style>@media screen and (min-width: 768px){.stk-7e2ccf7 {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7e2ccf7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7e2ccf7-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1.png\" alt=\"\" class=\"wp-image-104289\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1.png 512w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1-96x96.png 96w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2120827\" data-v=\"4\" data-block-id=\"2120827\"><style>@media screen and (min-width: 768px){.stk-2120827 {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2120827-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2120827-inner-blocks\">\n<h5 class=\"wp-block-heading\" id=\"h-get-a-clear-path-to-better-retention\"><strong><strong>Get a clear path to better retention<\/strong><\/strong><\/h5>\n\n\n\n<p>Simplify decision-making by staying laser-focused on the research, data, and your goals.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c7f531f\" data-v=\"4\" data-block-id=\"c7f531f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c7f531f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c7f531f-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f1b358c\" data-block-id=\"f1b358c\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f1b358c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c44f253\" data-v=\"4\" data-block-id=\"c44f253\"><style>@media screen and (min-width: 768px){.stk-c44f253 {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c44f253-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c44f253-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"996\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis.png\" alt=\"Conduct Competitive Analysis\" class=\"wp-image-103111\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis.png 1000w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis-768x765.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis-600x598.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis-96x96.png 96w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e78d167\" data-v=\"4\" data-block-id=\"e78d167\"><style>@media screen and (min-width: 768px){.stk-e78d167 {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e78d167-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e78d167-inner-blocks\">\n<h5 class=\"wp-block-heading\" id=\"h-scale-sustainably\"><strong><strong><strong>Scale sustainably<\/strong><\/strong><\/strong><\/h5>\n\n\n\n<p>Amplify your team&#8217;s capabilities and impact with a fractional team focused on reducing cancellations.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c2365df\" data-block-id=\"c2365df\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c2365df-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-68b30ab\" data-v=\"4\" data-block-id=\"68b30ab\"><style>@media screen and (min-width: 768px){.stk-68b30ab {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-68b30ab-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-68b30ab-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience.png\" alt=\"\" class=\"wp-image-104316\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience.png 512w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-96x96.png 96w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f0a66ab\" data-v=\"4\" data-block-id=\"f0a66ab\"><style>@media screen and (min-width: 768px){.stk-f0a66ab {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f0a66ab-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f0a66ab-inner-blocks\">\n<h5 class=\"wp-block-heading\" id=\"h-understand-why-users-cancel\"><strong><strong>Understand why users cancel<\/strong><\/strong><\/h5>\n\n\n\n<p>Form a deepened understanding of customers and build a valuable knowledge center of customer insights.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-cf8a74d\" id=\"how-it-works\" data-block-id=\"cf8a74d\"><style>.stk-cf8a74d {max-width:903px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">How it works<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a10197e\" id=\"with-a-robust-toolkit-and-a-dedicated-pod-of-experts-we-can-turn-your-user-insights-into-actionable-product-improvements-that-increase-registration\" data-block-id=\"a10197e\"><style>.stk-a10197e {max-width:915px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}.stk-a10197e .stk-block-text__text{font-size:24px !important;}@media screen and (max-width: 1023px){.stk-a10197e .stk-block-text__text{font-size:24px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\">With a robust toolkit and a dedicated pod of experts, we turn insights into product improvements that make users stick around.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-3651969\" data-block-id=\"3651969\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3651969-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8bb6fdb\" data-v=\"4\" data-block-id=\"8bb6fdb\"><style>.stk-8bb6fdb {align-self:center !important;}@media screen and (max-width: 767px){.stk-8bb6fdb-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8bb6fdb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8bb6fdb-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ef67cdb\" id=\"strong-strong-identify-why-users-are-cancelling-strong-strong\" data-block-id=\"ef67cdb\"><style>.stk-ef67cdb {margin-top:10px !important;margin-bottom:30px !important;}@media screen and (max-width: 1023px){.stk-ef67cdb {margin-top:0px !important;}}@media screen and (max-width: 767px){.stk-ef67cdb {margin-top:0px !important;margin-bottom:30px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-align-left-mobile stk-block-heading--use-theme-margins\"><strong><strong>Identify why users are cancelling<\/strong><\/strong><\/h4><\/div>\n\n\n\n<p>With a full-funnel analysis of your digital experience, we identify why users are leaving. Research methods like data analysis, heat mapping, and session recordings help us uncover the biggest opportunities to better retain your users.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2c64323\" data-v=\"4\" data-block-id=\"2c64323\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2c64323-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2c64323-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/9-1-1024x597.png\" alt=\"Research\" class=\"wp-image-109609\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/9-1-1024x597.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/9-1-300x175.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/9-1-768x448.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/9-1-600x350.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/9-1-129x75.png 129w, https:\/\/thegood.com\/wp-content\/uploads\/9-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-108e8e7\" data-block-id=\"108e8e7\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-108e8e7-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f2a1f89\" data-v=\"4\" data-block-id=\"f2a1f89\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f2a1f89-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f2a1f89-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/8-1-1024x597.png\" alt=\"Strategy\" class=\"wp-image-109608\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/8-1-1024x597.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/8-1-300x175.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/8-1-768x448.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/8-1-600x350.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/8-1-129x75.png 129w, https:\/\/thegood.com\/wp-content\/uploads\/8-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-04e8025\" data-v=\"4\" data-block-id=\"04e8025\"><style>.stk-04e8025 {align-self:center !important;}@media screen and (max-width: 767px){.stk-04e8025-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-04e8025-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-04e8025-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-839f8fd\" id=\"strong-strong-turn-insights-into-cancellation-journey-improvements-strong-strong\" data-block-id=\"839f8fd\"><style>.stk-839f8fd {margin-top:10px !important;margin-bottom:30px !important;}@media screen and (max-width: 1023px){.stk-839f8fd {margin-top:0px !important;}}@media screen and (max-width: 767px){.stk-839f8fd {margin-top:0px !important;margin-bottom:30px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-align-left-mobile stk-block-heading--use-theme-margins\"><strong><strong>Turn insights into cancellation journey improvements<\/strong><\/strong><\/h4><\/div>\n\n\n\n<p>Armed with insights, we prioritize improvement opportunities and deliver strategic and thematic roadmaps for a clear path forward.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e6b213f\" data-block-id=\"e6b213f\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e6b213f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1f47fde\" data-v=\"4\" data-block-id=\"1f47fde\"><style>.stk-1f47fde {align-self:center !important;}@media screen and (max-width: 767px){.stk-1f47fde-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1f47fde-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1f47fde-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3feca55\" id=\"strong-strong-test-and-validate-changes-strong-strong\" data-block-id=\"3feca55\"><style>.stk-3feca55 {margin-top:10px !important;margin-bottom:30px !important;}@media screen and (max-width: 1023px){.stk-3feca55 {margin-top:0px !important;}}@media screen and (max-width: 767px){.stk-3feca55 {margin-top:0px !important;margin-bottom:30px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-align-left-mobile stk-block-heading--use-theme-margins\"><strong><strong>Test and validate changes<\/strong><\/strong><\/h4><\/div>\n\n\n\n<p>We test and validate improvements to the digital journey so you have confidence that changes will mitigate cancellations. Depending on the project, we use methods including A\/B testing, first-click testing, tree testing, and more.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cceec4f\" data-v=\"4\" data-block-id=\"cceec4f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cceec4f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cceec4f-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-1024x597.jpg\" alt=\"Validation &amp; DXO Deliverables example\" class=\"wp-image-110064\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-1024x597.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-300x175.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-768x448.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-600x350.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-129x75.jpg 129w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-0f3758c\" data-block-id=\"0f3758c\"><style>.stk-0f3758c .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-0f3758c .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-0f3758c .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-c7fb3d6\" data-block-id=\"c7fb3d6\"><style>.stk-c7fb3d6 .stk-button{background:#0277c0 !important;}.stk-c7fb3d6 .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;text-transform:uppercase !important;font-family:\"Nunito Sans\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-c7fb3d6 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#contact-form\"><span class=\"stk-button__inner-text\"><strong>GET IN TOUCH WITH OUR TEAM<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\" style=\"background-color:#f7f7f7\">\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\" style=\"background-color:#f7f7f7\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-f31787c\" data-block-id=\"f31787c\"><style>.stk-f31787c {padding-top:46px !important;padding-right:46px !important;padding-bottom:80px !important;padding-left:46px !important;margin-bottom:0px !important;}@media screen and (max-width: 767px){.stk-f31787c {padding-top:40px !important;padding-right:37px !important;padding-bottom:75px !important;padding-left:37px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f31787c-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-236ce58\" data-v=\"4\" data-block-id=\"236ce58\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-236ce58-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-236ce58-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c2931fe horizontal-form-container\" data-block-id=\"c2931fe\"><style>.stk-c2931fe-column{max-width:1260px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;--stk-columns-spacing:0px !important;--stk-column-gap:50px !important;}@media screen and (max-width: 1023px){.stk-c2931fe-column{--stk-columns-spacing:0px !important;}}@media screen and (max-width: 767px){.stk-c2931fe-column{--stk-columns-spacing:0px !important;row-gap:35px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c2931fe-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-33b30f1 stk-block-background\" data-v=\"4\" data-block-id=\"33b30f1\"><style>.stk-33b30f1 {background-color:#ffffff !important;box-shadow:0px 4px 24px 0px #0000001a !important;padding-right:37px !important;padding-bottom:10px !important;padding-left:37px !important;}.stk-33b30f1:before{background-color:#ffffff !important;}@media 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ellipse){fill:#0277c0 !important;}@media screen and (max-width: 767px){.stk-251c7a4 {margin-top:-26px !important;}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-251c7a4\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-251-c-7-a-4-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-251-c-7-a-4-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d093a55\" data-block-id=\"d093a55\"><style>.stk-d093a55 {margin-right:10px !important;margin-bottom:10px !important;margin-left:10px !important;}<\/style><p class=\"stk-block-text__text has-text-align-left\">The Good\u2019s research expertise and fresh insight has made them a valuable partner.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0ecebea\" data-block-id=\"0ecebea\"><style>.stk-0ecebea {margin-right:10px !important;margin-bottom:25px !important;margin-left:10px !important;}<\/style><p class=\"stk-block-text__text has-text-align-left\">Their recommendations have helped us&nbsp;move the needle on customer engagement and drive product growth.\u201d<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-140ac31\" data-block-id=\"140ac31\"><style>.stk-140ac31 {max-width:250px !important;min-width:auto !important;margin-bottom:3px !important;}.stk-140ac31-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important;}@media screen and (max-width: 767px){.stk-140ac31-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-140ac31-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-51d5968\" data-v=\"4\" data-block-id=\"51d5968\"><style>.stk-51d5968-inner-blocks{align-items:flex-start !important;}@media screen and (min-width: 768px){.stk-51d5968 {flex:var(--stk-flex-grow, 1) 1 calc(24.799999999999997% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-51d5968 {flex:var(--stk-flex-grow, 1) 1 calc(29% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><style class=\"stk-custom-css\">.stk-51d5968.stk-block-column{min-width:63px !important;min-height:57px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-51d5968-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-51d5968-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-856ed8f\" data-block-id=\"856ed8f\"><style>.stk-856ed8f .stk-img-wrapper{width:50px !important;height:50px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107404\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/0-3.jpg\" width=\"177\" height=\"177\" alt=\"Aditya Lakshminarayan\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/0-3.jpg 177w, https:\/\/thegood.com\/wp-content\/uploads\/0-3-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/0-3-75x75.jpg 75w, https:\/\/thegood.com\/wp-content\/uploads\/0-3-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/0-3-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/0-3-96x96.jpg 96w\" sizes=\"(max-width: 177px) 100vw, 177px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fc8b171\" data-v=\"4\" data-block-id=\"fc8b171\"><style>@media screen and (min-width: 768px){.stk-fc8b171 {flex:var(--stk-flex-grow, 1) 1 calc(75.2% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-fc8b171 {flex:var(--stk-flex-grow, 1) 1 calc(71% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fc8b171-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fc8b171-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-50881ef\" data-block-id=\"50881ef\"><style>.stk-50881ef {margin-top:-1px !important;margin-bottom:0px !important;}.stk-50881ef .stk-block-text__text{font-size:16px !important;color:#000000 !important;line-height:1.2em !important;font-weight:800 !important;}@media screen and (max-width: 1023px){.stk-50881ef .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Aditya Lakshminarayan<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9b3d746\" data-block-id=\"9b3d746\"><style>.stk-9b3d746 {margin-top:-3px !important;margin-bottom:0px !important;}.stk-9b3d746 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-9b3d746 .stk-block-text__text{font-size:14px !important;}}@media screen and (max-width: 767px){.stk-9b3d746 {margin-bottom:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><em>Product Marketing Manager<\/em><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b41cb36\" data-block-id=\"b41cb36\"><style>.stk-b41cb36 {margin-top:-3px !important;}.stk-b41cb36 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-b41cb36 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Adobe Cloud<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/4-4.png\" alt=\"adobe logo\" class=\"wp-image-107288\" style=\"width:150px\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/4-4.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/4-4-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/4-4-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/4-4-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/4-4-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2de13a9 stk-block-background\" data-v=\"4\" data-block-id=\"2de13a9\"><style>.stk-2de13a9 {background-color:#ffffff !important;box-shadow:0px 4px 24px 0px #0000001a !important;padding-right:37px !important;padding-bottom:10px !important;padding-left:37px !important;}.stk-2de13a9:before{background-color:#ffffff !important;}@media screen and (max-width: 767px){.stk-2de13a9-container{margin-bottom:0px !important;}.stk-2de13a9 {margin-top:0px !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2de13a9-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-2de13a9-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-45b402a\" data-block-id=\"45b402a\"><style>.stk-45b402a {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-34px !important;margin-bottom:8px !important;}.stk-45b402a .stk--svg-wrapper .stk--inner-svg svg:last-child{height:36px !important;width:36px !important;}.stk-45b402a .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-45b402a .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#0277c0 !important;}@media screen and (max-width: 767px){.stk-45b402a {margin-top:-26px !important;}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-45b402a\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-45-b-402-a-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-45-b-402-a-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0a9b31f\" data-block-id=\"0a9b31f\"><style>.stk-0a9b31f {margin-right:10px !important;margin-bottom:10px !important;margin-left:10px !important;}@media screen and (max-width: 1023px){.stk-0a9b31f {margin-left:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-left has-text-align-center-mobile\">Having The Good come in allows you to validate your hypotheses, your thinking, and get an early read on whether you\u2019re going in the right direction or not.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ef4d085\" data-block-id=\"ef4d085\"><style>.stk-ef4d085 {margin-right:10px !important;margin-bottom:25px !important;margin-left:10px !important;}@media screen and (max-width: 1023px){.stk-ef4d085 {margin-left:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-left has-text-align-center-mobile\">The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, \u2018yes.\u2019\u201d<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ad7ac27\" data-block-id=\"ad7ac27\"><style>.stk-ad7ac27 {max-width:250px !important;min-width:auto !important;margin-bottom:3px !important;}.stk-ad7ac27-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important;}@media screen and (max-width: 767px){.stk-ad7ac27-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ad7ac27-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c14d4cb\" data-v=\"4\" data-block-id=\"c14d4cb\"><style>.stk-c14d4cb-inner-blocks{align-items:flex-start !important;}@media screen and (min-width: 768px){.stk-c14d4cb {flex:var(--stk-flex-grow, 1) 1 calc(24.799999999999997% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-c14d4cb {flex:var(--stk-flex-grow, 1) 1 calc(29% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><style class=\"stk-custom-css\">.stk-c14d4cb.stk-block-column{min-width:63px !important;min-height:57px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c14d4cb-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-c14d4cb-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-f53fb46\" data-block-id=\"f53fb46\"><style>.stk-f53fb46 .stk-img-wrapper{width:50px !important;height:50px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107407\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber.jpg\" width=\"225\" height=\"225\" alt=\"Niro-Sivanathan-LBS\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber.jpg 225w, https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber-75x75.jpg 75w, https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber-96x96.jpg 96w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-62c9731\" data-v=\"4\" data-block-id=\"62c9731\"><style>@media screen and (min-width: 768px){.stk-62c9731 {flex:var(--stk-flex-grow, 1) 1 calc(75.2% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-62c9731 {flex:var(--stk-flex-grow, 1) 1 calc(71% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-62c9731-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-62c9731-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c229d42\" data-block-id=\"c229d42\"><style>.stk-c229d42 {margin-top:-1px !important;margin-bottom:0px !important;}.stk-c229d42 .stk-block-text__text{font-size:16px !important;color:#000000 !important;line-height:1.2em !important;font-weight:800 !important;}@media screen and (max-width: 1023px){.stk-c229d42 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">David Humber<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-32e0919\" data-block-id=\"32e0919\"><style>.stk-32e0919 {margin-top:-3px !important;margin-bottom:0px !important;}.stk-32e0919 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-32e0919 .stk-block-text__text{font-size:14px !important;}}@media screen and (max-width: 767px){.stk-32e0919 {margin-bottom:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><em>Head of Conversion<\/em><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bc20494\" data-block-id=\"bc20494\"><style>.stk-bc20494 {margin-top:-3px !important;margin-bottom:8px !important;}.stk-bc20494 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-bc20494 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">The Telegraph<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized is-style-default\"><img decoding=\"async\" width=\"860\" height=\"179\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/telegraph-logo-removebg-preview.png\" alt=\"The Telegraph logo with clear background\" class=\"wp-image-101221\" style=\"width:149px\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/telegraph-logo-removebg-preview.png 860w, https:\/\/thegood.com\/wp-content\/uploads\/telegraph-logo-removebg-preview-300x62.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/telegraph-logo-removebg-preview-768x160.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/telegraph-logo-removebg-preview-600x125.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/telegraph-logo-removebg-preview-260x54.png 260w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-266cee7 stk-block-background\" data-v=\"4\" data-block-id=\"266cee7\"><style>.stk-266cee7 {background-color:#ffffff !important;box-shadow:0px 4px 24px 0px #0000001a !important;padding-right:37px !important;padding-bottom:10px !important;padding-left:37px !important;}.stk-266cee7:before{background-color:#ffffff !important;}@media screen and (max-width: 767px){.stk-266cee7-container{margin-bottom:0px !important;}.stk-266cee7 {margin-top:0px !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-266cee7-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-266cee7-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-79a535d\" data-block-id=\"79a535d\"><style>.stk-79a535d {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-34px !important;margin-bottom:8px !important;}.stk-79a535d .stk--svg-wrapper .stk--inner-svg svg:last-child{height:36px !important;width:36px !important;}.stk-79a535d .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-79a535d .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#0277c0 !important;}@media screen and (max-width: 767px){.stk-79a535d {margin-top:-26px !important;}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-79a535d\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-79-a-535-d-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-79-a-535-d-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c601e99\" data-block-id=\"c601e99\"><style>.stk-c601e99 {margin-bottom:10px !important;}<\/style><p class=\"stk-block-text__text has-text-align-left\">We\u2019re a lean marketing team at TreeRing, and we don\u2019t have the resources internally to support execution of test ideas. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-39403af\" data-block-id=\"39403af\"><p class=\"stk-block-text__text has-text-align-left\">We needed to work with an agency that could become an extension of our team\u2014both on the research and ideation side and on the execution. And that\u2019s what The Good is.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6be9603\" data-block-id=\"6be9603\"><style>.stk-6be9603 {max-width:250px !important;min-width:auto !important;margin-bottom:3px !important;}.stk-6be9603-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important;}@media screen and (max-width: 767px){.stk-6be9603-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6be9603-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-61c3b8f\" data-v=\"4\" data-block-id=\"61c3b8f\"><style>.stk-61c3b8f-inner-blocks{align-items:flex-start !important;}@media screen and (min-width: 768px){.stk-61c3b8f {flex:var(--stk-flex-grow, 1) 1 calc(24.799999999999997% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-61c3b8f {flex:var(--stk-flex-grow, 1) 1 calc(29% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><style class=\"stk-custom-css\">.stk-61c3b8f.stk-block-column{min-width:63px !important;min-height:57px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-61c3b8f-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-61c3b8f-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-e366625\" data-block-id=\"e366625\"><style>.stk-e366625 .stk-img-wrapper{width:50px !important;height:50px !important;}.stk-e366625 .stk-img-wrapper img{object-position:53% 19% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-109875\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-4.jpg\" width=\"1200\" height=\"1200\" alt=\"Swiss Gear\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-4.jpg 1200w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-4-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-4-1024x1024.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-4-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-4-768x768.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-4-600x600.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-4-75x75.jpg 75w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-4-400x400.jpg 400w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-4-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-4-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-4-96x96.jpg 96w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9b90853\" data-v=\"4\" data-block-id=\"9b90853\"><style>@media screen and (min-width: 768px){.stk-9b90853 {flex:var(--stk-flex-grow, 1) 1 calc(75.2% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-9b90853 {flex:var(--stk-flex-grow, 1) 1 calc(71% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9b90853-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9b90853-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-349ccb6\" data-block-id=\"349ccb6\"><style>.stk-349ccb6 {margin-top:-1px !important;margin-bottom:0px !important;}.stk-349ccb6 .stk-block-text__text{font-size:16px !important;color:#000000 !important;line-height:1.2em !important;font-weight:800 !important;}@media screen and (max-width: 1023px){.stk-349ccb6 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Leo Strupczewski<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-54eb516\" data-block-id=\"54eb516\"><style>.stk-54eb516 {margin-top:-3px !important;margin-bottom:0px !important;}.stk-54eb516 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-54eb516 .stk-block-text__text{font-size:14px !important;}}@media screen and (max-width: 767px){.stk-54eb516 {margin-bottom:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><em>VP of Marketing<\/em><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-66bfbf4\" data-block-id=\"66bfbf4\"><style>.stk-66bfbf4 {margin-top:-3px !important;}.stk-66bfbf4 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-66bfbf4 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">TreeRing<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"400\" height=\"125\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/treering-case-study-logo.png\" alt=\"\" class=\"wp-image-98927\" style=\"width:150px\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/treering-case-study-logo.png 400w, https:\/\/thegood.com\/wp-content\/uploads\/treering-case-study-logo-300x94.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/treering-case-study-logo-240x75.png 240w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\" style=\"background-color:#f7f7f7\">\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-194760c\" id=\"saa-s-companies-reduce-cancellations-through-the-dxo-program\u2122\" data-block-id=\"194760c\"><style>.stk-194760c {min-height:0px !important;align-items:center !important;max-width:800px !important;min-width:auto !important;padding-top:24px !important;padding-right:20px !important;padding-bottom:0px !important;padding-left:20px !important;margin-right:auto !important;margin-bottom:0px !important;margin-left:auto !important;display:flex !important;}<\/style><h3 class=\"stk-block-heading__text has-text-align-center stk-block-heading--use-theme-margins\">SaaS companies reduce cancellations through the DXO Program\u2122<\/h3><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c79e1c0 u-col-buttons-aligned\" data-block-id=\"c79e1c0\"><style>.stk-c79e1c0 {margin-top:0px !important;}@media screen and (max-width: 1023px){.stk-c79e1c0 {margin-top:140px !important;margin-bottom:140px !important;}}@media screen and (max-width: 767px){.stk-c79e1c0 {margin-top:35px !important;margin-bottom:0px !important;}}<\/style><style class=\"stk-custom-css\">@media (min-width:768px) and (max-width:1024px){.stk-c79e1c0 .book-column{flex:1 1 100% !important;max-width:100% !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c79e1c0-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-209b5c0 book-column\" data-v=\"4\" data-block-id=\"209b5c0\"><style>.stk-209b5c0-container{margin-top:0px !important;margin-right:30px !important;margin-bottom:15px !important;margin-left:0px !important;background-color:transparent !important;border-style:solid !important;border-color:#dedede !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-209b5c0-container:before{background-color:transparent !important;}@media screen and (max-width: 1023px){.stk-209b5c0-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-209b5c0-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-209b5c0-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-209b5c0-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-cb3a6e5\" data-block-id=\"cb3a6e5\"><style>.stk-cb3a6e5 {margin-bottom:0px !important;}@media screen and (max-width: 1023px){.stk-cb3a6e5 {margin-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-cb3a6e5 {margin-bottom:0px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/thegood.com\/insights\/idx\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-99187\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/IDX-Featured.png\" width=\"1200\" height=\"697\" alt=\"Autodesk case study feature image\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/IDX-Featured.png 1200w, https:\/\/thegood.com\/wp-content\/uploads\/IDX-Featured-300x174.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/IDX-Featured-1024x595.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/IDX-Featured-768x446.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/IDX-Featured-610x354.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/IDX-Featured-600x349.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/IDX-Featured-129x75.png 129w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-744d3a1\" id=\"idx-builds-a-website-to-serve-both-b-2-b-and-b-2-c-audiences\" data-block-id=\"744d3a1\"><style>.stk-744d3a1 {margin-top:-10px !important;margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}.stk-744d3a1 .stk-block-heading__text{font-size:28px !important;}@media screen and (max-width: 1023px){.stk-744d3a1 {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}.stk-744d3a1 .stk-block-heading__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-744d3a1 {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}}<\/style><h3 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">IDX Builds A Website To Serve Both B2B and B2C Audiences<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8051b18\" data-block-id=\"8051b18\"><style>.stk-8051b18 {margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}@media screen and (max-width: 767px){.stk-8051b18 {margin-bottom:30px !important;}}<\/style><p class=\"stk-block-text__text\">How IDX successfully launched a new, consumer-focused privacy protection service using data-driven research, strategy, and implementation. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-233a558\" data-block-id=\"233a558\"><style>.stk-233a558 .stk-button-group{flex-direction:row !important;}.stk-233a558 {padding-bottom:20px !important;padding-left:30px !important;}@media screen and (max-width: 1023px){.stk-233a558 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-233a558 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-cf1f69e\" data-block-id=\"cf1f69e\"><style>.stk-cf1f69e {margin-bottom:30px !important;}.stk-cf1f69e .stk-button{padding-top:14px !important;padding-right:25px !important;padding-bottom:13px !important;padding-left:25px !important;background:#0277c0 !important;}.stk-cf1f69e .stk-button:hover:after{background:#004e7e !important;opacity:1 !important;}.stk-cf1f69e .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important;}.stk-cf1f69e .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;letter-spacing:1px !important;}@media screen and (max-width: 1023px){.stk-cf1f69e .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/thegood.com\/insights\/idx\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">READ THE CASE STUDY<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c5fe2c4 book-column\" data-v=\"4\" data-block-id=\"c5fe2c4\"><style>.stk-c5fe2c4-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;background-color:transparent !important;border-style:solid !important;border-color:#dedede !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-c5fe2c4-container:before{background-color:transparent !important;}@media screen and (max-width: 1023px){.stk-c5fe2c4-container{margin-top:25px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-c5fe2c4-container{margin-top:25px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c5fe2c4-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-c5fe2c4-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-28f8f16\" data-block-id=\"28f8f16\"><style>.stk-28f8f16 {margin-bottom:0px !important;}@media screen and (max-width: 1023px){.stk-28f8f16 {margin-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-28f8f16 {margin-bottom:0px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/thegood.com\/results\/custom-design-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-109661\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Custom-Design-Tool.jpg\" width=\"1200\" height=\"697\" alt=\"the economist case study\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Custom-Design-Tool.jpg 1200w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Custom-Design-Tool-300x174.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Custom-Design-Tool-1024x595.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Custom-Design-Tool-768x446.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Custom-Design-Tool-600x349.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Custom-Design-Tool-129x75.jpg 129w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c51818c\" id=\"custom-design-tool-leverages-key-user-insights-to-improve-ux\" data-block-id=\"c51818c\"><style>.stk-c51818c {margin-top:-10px !important;margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}.stk-c51818c .stk-block-heading__text{font-size:28px !important;}@media screen and (max-width: 1023px){.stk-c51818c {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}.stk-c51818c .stk-block-heading__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-c51818c {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}}<\/style><h3 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">Custom Design Tool Leverages Key User Insights To Improve UX<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fdf4743\" data-block-id=\"fdf4743\"><style>.stk-fdf4743 {margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}<\/style><p class=\"stk-block-text__text\">How an in-depth audit of the user experience uncovered key barriers to conversions and streamlined the registration and onboarding experience, resulting in improved customer satisfaction.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-c250af6\" data-block-id=\"c250af6\"><style>.stk-c250af6 .stk-button-group{flex-direction:row !important;}.stk-c250af6 {padding-bottom:20px !important;padding-left:30px !important;}@media screen and (max-width: 1023px){.stk-c250af6 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-c250af6 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-035a118\" data-block-id=\"035a118\"><style>.stk-035a118 {margin-bottom:30px !important;}.stk-035a118 .stk-button{padding-top:14px !important;padding-right:25px !important;padding-bottom:13px !important;padding-left:25px !important;background:#0277c0 !important;}.stk-035a118 .stk-button:hover:after{background:#004e7e !important;opacity:1 !important;}.stk-035a118 .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important;}.stk-035a118 .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;letter-spacing:1px !important;}@media screen and (max-width: 1023px){.stk-035a118 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/thegood.com\/results\/custom-design-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">READ THE CASE STUDY<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5cb4225 book-column\" data-v=\"4\" data-block-id=\"5cb4225\"><style>.stk-5cb4225-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:15px !important;margin-left:30px !important;background-color:transparent !important;border-style:solid !important;border-color:#dedede !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-5cb4225-container:before{background-color:transparent !important;}@media screen and (max-width: 1023px){.stk-5cb4225-container{margin-top:25px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-5cb4225-container{margin-top:25px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5cb4225-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-5cb4225-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-65fbaac\" data-block-id=\"65fbaac\"><style>.stk-65fbaac {margin-bottom:0px !important;}@media screen and (max-width: 1023px){.stk-65fbaac {margin-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-65fbaac {margin-bottom:0px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/thegood.com\/results\/helium-10\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-109639\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Helium-10.jpg\" width=\"1200\" height=\"697\" alt=\"The Good - Custom Design Tool\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Helium-10.jpg 1200w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Helium-10-300x174.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Helium-10-1024x595.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Helium-10-768x446.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Helium-10-600x349.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Helium-10-129x75.jpg 129w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f84aedd\" id=\"helium-10-optimizes-ux-to-better-communicate-core-software-benefits\" data-block-id=\"f84aedd\"><style>.stk-f84aedd {margin-top:-10px !important;margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}.stk-f84aedd .stk-block-heading__text{font-size:28px !important;}@media screen and (max-width: 1023px){.stk-f84aedd {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}.stk-f84aedd .stk-block-heading__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-f84aedd {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}}<\/style><h3 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">Helium 10 Optimizes UX To Better Communicate Core Software Benefits<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cf4196b\" data-block-id=\"cf4196b\"><style>.stk-cf4196b {margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}<\/style><p class=\"stk-block-text__text\">A DXO Audit\u2122 and ongoing DXO Program\u2122 give Helium 10 the insights and validation to improve their homepage, menu, registration experience, and more.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-0b0e245\" data-block-id=\"0b0e245\"><style>.stk-0b0e245 .stk-button-group{flex-direction:row !important;}.stk-0b0e245 {padding-bottom:20px !important;padding-left:30px !important;}@media screen and (max-width: 1023px){.stk-0b0e245 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-0b0e245 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-cc73202\" data-block-id=\"cc73202\"><style>.stk-cc73202 {margin-bottom:30px !important;}.stk-cc73202 .stk-button{padding-top:14px !important;padding-right:25px !important;padding-bottom:13px !important;padding-left:25px !important;background:#0277c0 !important;}.stk-cc73202 .stk-button:hover:after{background:#004e7e !important;opacity:1 !important;}.stk-cc73202 .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important;}.stk-cc73202 .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;letter-spacing:1px !important;}@media screen and (max-width: 1023px){.stk-cc73202 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/thegood.com\/results\/helium-10\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">READ THE CASE STUDY<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-a3d33f1\" data-block-id=\"a3d33f1\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-221939e\" id=\"fuel-your-efforts-with-the-latest-resources-to-mitigate-cancellations\" data-block-id=\"221939e\"><style>.stk-221939e {max-width:850px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}@media screen and (max-width: 767px){.stk-221939e {margin-bottom:20px !important;}.stk-221939e .stk-block-heading__text{line-height:1.2em !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center\">Fuel your efforts with the latest resources to mitigate cancellations<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk--has-container stk-block stk-14cac2b is-style-vertical-card tg-posts-query-column-override\" data-v=\"2\" data-block-id=\"14cac2b\"><style>.stk-14cac2b {--stk-columns:3 !important;--stk-column-gap:25px !important;overflow:hidden !important;}.stk-14cac2b .stk-block-posts__title{margin-bottom:0px !important;}.stk-14cac2b .stk-block-posts__category{margin-bottom:0px !important;}.stk-14cac2b .stk-block-posts__excerpt{margin-bottom:0px !important;}.stk-14cac2b .stk-img-wrapper{width:100% !important;height:300px !important;}.stk-14cac2b .stk-block-posts__title a{font-size:2rem !important;color:#000000 !important;}.stk-14cac2b .stk-block-posts__excerpt p{font-size:14px !important;color:#2f2f2f !important;}.stk-14cac2b .stk-block-posts__meta{font-size:13px !important;color:#2f2f2f !important;}.stk-14cac2b .stk-block-posts__readmore{font-size:14px !important;font-weight:bold !important;}.stk-14cac2b .stk-block-posts__items{row-gap:25px !important;}@media screen and (max-width: 1023px){.stk-14cac2b {--stk-columns:1 !important;}.stk-14cac2b .stk-block-posts__title a{font-size:2rem !important;}.stk-14cac2b .stk-block-posts__excerpt p{font-size:14px !important;}.stk-14cac2b .stk-block-posts__meta{font-size:13px !important;}.stk-14cac2b .stk-block-posts__readmore{font-size:14px !important;}}@media screen and (max-width: 767px){.stk-14cac2b {--stk-columns:1 !important;}}<\/style><style class=\"stk-custom-css\">.stk-14cac2b a{text-decoration:none !important}<\/style><div class=\"stk-inner-blocks stk-content-align stk-14cac2b-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-14cac2b-container stk-hover-parent\"><a href=\"https:\/\/thegood.com\/insights\/trial-optimization\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"a person signing up for a service as a result of trial optimization strategies.\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-scaled.jpg 2560w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-300x200.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-1024x683.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-768x512.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-1536x1024.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-2048x1365.jpg 2048w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-600x400.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-113x75.jpg 113w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/thegood.com\/insights\/trial-optimization\/'>How Do You Reduce Cancellations During SaaS Free Trials?<\/a><\/h3><aside class=\"stk-block-posts__meta stk-subtitle has-text-color\"><span>Caroline Appert<\/span><span class=\"stk-block-posts__meta-sep\">\u2014<\/span><time datetime=\"2025-12-05T12:57:52-08:00\">December 5, 2025<\/time><\/aside><div class=\"stk-block-posts__category stk-subtitle\"><\/div><div class=\"stk-block-posts__excerpt has-text-color\"><p>Leaders often assume users cancel because the product isn&#8217;t good enough. The reality is more nuanced. Users rarely cancel because your product lacks value. They cancel because they didn&#8217;t experience that value&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/thegood.com\/insights\/trial-optimization\/\">Continue Reading \u2192<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-14cac2b-container stk-hover-parent\"><a href=\"https:\/\/thegood.com\/insights\/cancellation-flows\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-karolina-grabowska-7281550-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"A woman using a laptop.\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-karolina-grabowska-7281550-scaled.jpg 2560w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-karolina-grabowska-7281550-300x200.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-karolina-grabowska-7281550-1024x683.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-karolina-grabowska-7281550-768x512.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-karolina-grabowska-7281550-1536x1024.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-karolina-grabowska-7281550-2048x1365.jpg 2048w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-karolina-grabowska-7281550-600x400.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-karolina-grabowska-7281550-113x75.jpg 113w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/thegood.com\/insights\/cancellation-flows\/'>Reduce Churn: What The Best SaaS Cancellation Flows Have In Common<\/a><\/h3><aside class=\"stk-block-posts__meta stk-subtitle has-text-color\"><span>Caroline Appert<\/span><span class=\"stk-block-posts__meta-sep\">\u2014<\/span><time datetime=\"2024-11-16T22:08:59-08:00\">November 16, 2024<\/time><\/aside><div class=\"stk-block-posts__category stk-subtitle\"><\/div><div class=\"stk-block-posts__excerpt has-text-color\"><p>Customer acquisition costs (CAC) have steadily risen for both B2B and B2C companies. With CAC up roughly 60% compared to five years prior, it is more expensive than ever to acquire a&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/thegood.com\/insights\/cancellation-flows\/\">Continue Reading \u2192<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-14cac2b-container stk-hover-parent\"><a href=\"https:\/\/thegood.com\/insights\/product-market-fit\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-mikael-blomkvist-6476254-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"a meeting to discuss what comes after product market fit.\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-mikael-blomkvist-6476254-scaled.jpg 2560w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-mikael-blomkvist-6476254-300x200.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-mikael-blomkvist-6476254-1024x683.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-mikael-blomkvist-6476254-768x512.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-mikael-blomkvist-6476254-1536x1025.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-mikael-blomkvist-6476254-2048x1367.jpg 2048w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-mikael-blomkvist-6476254-600x400.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-mikael-blomkvist-6476254-112x75.jpg 112w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/thegood.com\/insights\/product-market-fit\/'>What Comes After Product Market Fit?<\/a><\/h3><aside class=\"stk-block-posts__meta stk-subtitle has-text-color\"><span>Maggie Paveza<\/span><span class=\"stk-block-posts__meta-sep\">\u2014<\/span><time datetime=\"2024-10-24T22:24:22-07:00\">October 24, 2024<\/time><\/aside><div class=\"stk-block-posts__category stk-subtitle\"><\/div><div class=\"stk-block-posts__excerpt has-text-color\"><p>Finding product-market fit is a big achievement for any SaaS organization, but it can leave you feeling lost. It\u2019s like the adage of the dog that finally catches the car. Now that&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/thegood.com\/insights\/product-market-fit\/\">Continue Reading \u2192<\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-92aa97e\" data-block-id=\"92aa97e\"><style>@media screen and (max-width: 767px){.stk-92aa97e {padding-right:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-92aa97e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5e7590a stk-block-background\" data-v=\"4\" data-block-id=\"5e7590a\"><style>.stk-5e7590a {background-color:#f7f7f7 !important;padding-bottom:40px !important;margin-top:30px !important;}.stk-5e7590a:before{background-color:#f7f7f7 !important;}@media screen and (max-width: 767px){.stk-5e7590a {padding-top:40px !important;margin-bottom:20px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5e7590a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5e7590a-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4c0e39c\" id=\"strong-work-with-a-span-style-color-0277-c-0-class-stk-highlight-specialized-consultancy-span-not-a-do-everything-agency-strong\" data-block-id=\"4c0e39c\"><style>.stk-4c0e39c {max-width:770px !important;min-width:auto !important;padding-bottom:10px !important;margin-top:40px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important;}.stk-4c0e39c .stk-block-heading__text{font-size:40px !important;font-weight:bold !important;}@media screen and (max-width: 1023px){.stk-4c0e39c .stk-block-heading__text{font-size:24px !important;}}@media screen and (max-width: 767px){.stk-4c0e39c {padding-right:28px !important;padding-bottom:30px !important;padding-left:28px !important;margin-top:40px !important;margin-bottom:0px !important;}.stk-4c0e39c .stk-block-heading__text{font-size:24px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center has-text-align-left-mobile\"><strong>Work with a <span style=\"color: #0277c0;\" class=\"stk-highlight\">specialized consultancy<\/span>, not a \u2018do everything\u2019 agency<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-dcb9fb6\" data-block-id=\"dcb9fb6\"><style>@media screen and (max-width: 767px){.stk-dcb9fb6 {margin-bottom:26px !important;}.stk-dcb9fb6-column{row-gap:20px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-dcb9fb6-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d375d06\" data-v=\"4\" data-block-id=\"d375d06\"><style>@media screen and (max-width: 767px){.stk-d375d06-container{margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d375d06-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d375d06-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-db58856\" data-block-id=\"db58856\"><style>@media screen and (max-width: 767px){.stk-db58856-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-db58856-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7eb84c2\" data-v=\"4\" data-block-id=\"7eb84c2\"><style>.stk-7eb84c2-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-7eb84c2 {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-7eb84c2 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7eb84c2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7eb84c2-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/7.jpg\" alt=\"\" style=\"width:131px;height:auto\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d2b0211\" data-v=\"4\" data-block-id=\"d2b0211\"><style>@media screen and (max-width: 767px){.stk-d2b0211 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d2b0211-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d2b0211-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-90c2b75\" data-block-id=\"90c2b75\"><style>@media screen and (max-width: 767px){.stk-90c2b75 {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">Certified experts with degrees in <strong>HCI, design, research, development<\/strong>, and more.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a56e1b2\" data-v=\"4\" data-block-id=\"a56e1b2\"><style>@media screen and (max-width: 767px){.stk-a56e1b2-container{margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a56e1b2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a56e1b2-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-791bb9f\" data-block-id=\"791bb9f\"><style>@media screen and (max-width: 767px){.stk-791bb9f-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-791bb9f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-410b2b4\" data-v=\"4\" data-block-id=\"410b2b4\"><style>.stk-410b2b4-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-410b2b4 {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-410b2b4 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-410b2b4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-410b2b4-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/1-3.jpg\" alt=\"\" class=\"wp-image-107810\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/1-3.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/1-3-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/1-3-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/1-3-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/1-3-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-65366df\" data-v=\"4\" data-block-id=\"65366df\"><style>@media screen and (max-width: 767px){.stk-65366df {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-65366df-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-65366df-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-dd8f113\" data-block-id=\"dd8f113\"><style>@media screen and (max-width: 767px){.stk-dd8f113 {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">Work with team members who have optimized the digital experience of <strong>Fortune 500 companies<\/strong>.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ca7fc9a\" data-v=\"4\" data-block-id=\"ca7fc9a\"><style>@media screen and (max-width: 767px){.stk-ca7fc9a-container{margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ca7fc9a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ca7fc9a-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ce08b8e\" data-block-id=\"ce08b8e\"><style>@media screen and (max-width: 767px){.stk-ce08b8e-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ce08b8e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cb5ce12\" data-v=\"4\" data-block-id=\"cb5ce12\"><style>.stk-cb5ce12-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-cb5ce12 {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-cb5ce12 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cb5ce12-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cb5ce12-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/3-2.jpg\" alt=\"\" class=\"wp-image-107812\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/3-2.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/3-2-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/3-2-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/3-2-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/3-2-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fb179e0\" data-v=\"4\" data-block-id=\"fb179e0\"><style>@media screen and (max-width: 767px){.stk-fb179e0 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fb179e0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fb179e0-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-821342e\" data-block-id=\"821342e\"><style>@media screen and (max-width: 767px){.stk-821342e {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">You\u2019ll be <strong>one of an elite few<\/strong>. We stay experts by limiting who we work with.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-938bd46\" data-block-id=\"938bd46\"><style>@media screen and (max-width: 767px){.stk-938bd46-column{row-gap:20px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-938bd46-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bcb1dd8\" data-v=\"4\" data-block-id=\"bcb1dd8\"><style>@media screen and (max-width: 767px){.stk-bcb1dd8-container{margin-top:0px !important;margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bcb1dd8-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bcb1dd8-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a6f62f2\" data-block-id=\"a6f62f2\"><style>@media screen and (max-width: 767px){.stk-a6f62f2-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a6f62f2-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6acae34\" data-v=\"4\" data-block-id=\"6acae34\"><style>.stk-6acae34-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-6acae34 {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-6acae34 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6acae34-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6acae34-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/9.jpg\" alt=\"\" class=\"wp-image-107818\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/9.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/9-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/9-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/9-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/9-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-93cd955\" data-v=\"4\" data-block-id=\"93cd955\"><style>@media screen and (max-width: 767px){.stk-93cd955 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-93cd955-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-93cd955-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7bd439c\" data-block-id=\"7bd439c\"><style>@media screen and (max-width: 767px){.stk-7bd439c {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">Our founder has written <strong>three best-selling books<\/strong> on optimization.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8101556\" data-v=\"4\" data-block-id=\"8101556\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8101556-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8101556-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-3851d29\" data-block-id=\"3851d29\"><style>@media screen and (max-width: 767px){.stk-3851d29-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3851d29-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f629e9c\" data-v=\"4\" data-block-id=\"f629e9c\"><style>.stk-f629e9c-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-f629e9c {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-f629e9c {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f629e9c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f629e9c-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/5-1.jpg\" alt=\"\" class=\"wp-image-107814\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/5-1.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-31f77c7\" data-v=\"4\" data-block-id=\"31f77c7\"><style>@media screen and (max-width: 767px){.stk-31f77c7 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-31f77c7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-31f77c7-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b7e665c\" data-block-id=\"b7e665c\"><style>@media screen and (max-width: 767px){.stk-b7e665c {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">On average, team members have <strong>10 years of experience <\/strong>in digital optimization.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-761fc58\" data-v=\"4\" data-block-id=\"761fc58\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-761fc58-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-761fc58-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0f92cec\" data-block-id=\"0f92cec\"><style>@media screen and (max-width: 767px){.stk-0f92cec-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0f92cec-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a6d43dd\" data-v=\"4\" data-block-id=\"a6d43dd\"><style>.stk-a6d43dd-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-a6d43dd {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-a6d43dd {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a6d43dd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a6d43dd-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/6.jpg\" alt=\"\" class=\"wp-image-107815\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/6.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/6-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/6-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/6-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/6-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5aba4c1\" data-v=\"4\" data-block-id=\"5aba4c1\"><style>@media screen and (max-width: 767px){.stk-5aba4c1 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5aba4c1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5aba4c1-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cfab4a4\" data-block-id=\"cfab4a4\"><style>@media screen and (max-width: 767px){.stk-cfab4a4 {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">We leverage learnings from <strong>tens of thousands of research data points.<\/strong><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-243af1b\" id=\"strong-digital-experience-optimization-is-all-we-do-strong\" data-block-id=\"243af1b\"><style>.stk-243af1b {margin-top:15px !important;margin-bottom:35px !important;}@media screen and (max-width: 767px){.stk-243af1b {max-width:320px !important;min-width:auto !important;margin-top:30px !important;margin-right:auto !important;margin-left:auto !important;}.stk-243af1b .stk-block-heading__text{font-size:20px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-align-center\"><strong>Digital experience optimization is all we do. <\/strong><\/h4><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d1722d6\" id=\"ready-to-discuss-details\" data-block-id=\"d1722d6\"><style>.stk-d1722d6 {padding-bottom:15px !important;margin-bottom:0px !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center stk-block-heading--use-theme-margins\">Ready to discuss details?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-dd4f494\" data-block-id=\"dd4f494\"><style>.stk-dd4f494 {margin-bottom:45px !important;}.stk-dd4f494 .stk-block-text__text{font-size:24px !important;}@media screen and (max-width: 1023px){.stk-dd4f494 .stk-block-text__text{font-size:24px !important;}}@media screen and (max-width: 767px){.stk-dd4f494 {margin-bottom:30px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\">We\u2019ll know if it\u2019s a good mutual fit after just one call.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-69ac238 c-lead-form\" id=\"contact-form\" data-block-id=\"69ac238\"><style>.stk-69ac238 {align-items:center !important;max-width:1260px !important;min-width:auto !important;padding-top:25px !important;padding-right:50px !important;padding-bottom:25px !important;padding-left:50px !important;margin-top:0px !important;margin-bottom:0px !important;display:flex !important;}.stk-69ac238-column{--stk-column-gap:100px !important;}@media screen and (max-width: 1023px){.stk-69ac238 {padding-top:50px !important;padding-bottom:60px !important;}}@media screen and (max-width: 767px){.stk-69ac238 {padding-top:50px !important;padding-bottom:60px !important;margin-right:39px !important;margin-left:39px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-69ac238-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6c83072\" data-v=\"4\" data-block-id=\"6c83072\"><style>.stk-6c83072 {align-self:flex-start !important;align-items:center !important;display:flex !important;}@media screen and (max-width: 767px){.stk-6c83072-container{margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6c83072-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6c83072-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-46c98d6\" data-block-id=\"46c98d6\"><style>.stk-46c98d6-column{--stk-column-gap:25px !important;}@media screen and (max-width: 767px){.stk-46c98d6-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center-mobile stk-block-content stk-content-align stk-46c98d6-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1e2d8fb\" data-v=\"4\" data-block-id=\"1e2d8fb\"><style>.stk-1e2d8fb-container{margin-right:10px !important;margin-left:0px !important;}@media screen and (max-width: 767px){.stk-1e2d8fb-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1e2d8fb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1e2d8fb-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-aedeb19\" data-block-id=\"aedeb19\"><style>.stk-aedeb19 {padding-bottom:0px !important;margin-bottom:0px !important;}.stk-aedeb19 .stk-img-wrapper{width:60% !important;}@media screen and (max-width: 767px){.stk-aedeb19 .stk-img-wrapper{width:40% !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-101253\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon.png\" width=\"600\" height=\"600\" alt=\"Testing Plan\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-96x96.png 96w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-aea9b7a\" id=\"user-centered-optimization-practices\" data-block-id=\"aea9b7a\"><style>.stk-aea9b7a {padding-top:0px !important;margin-top:-20px !important;margin-bottom:8px !important;}.stk-aea9b7a .stk-block-heading__text{font-size:18px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-aea9b7a .stk-block-heading__text{font-size:16px !important;}}@media screen and (max-width: 767px){.stk-aea9b7a {margin-bottom:8px !important;}.stk-aea9b7a .stk-block-heading__text{font-size:14px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-center stk-block-heading--use-theme-margins\">User-centered Optimization Practices<\/h3><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-96ea485\" data-v=\"4\" data-block-id=\"96ea485\"><style>.stk-96ea485-container{margin-right:5px !important;margin-left:5px !important;}@media screen and (max-width: 767px){.stk-96ea485-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-96ea485-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-96ea485-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-fd92f67\" data-block-id=\"fd92f67\"><style>.stk-fd92f67 {padding-bottom:0px !important;margin-bottom:0px !important;}.stk-fd92f67 .stk-img-wrapper{width:60% !important;}@media screen and (max-width: 767px){.stk-fd92f67 .stk-img-wrapper{width:40% !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-101254\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon.png\" width=\"600\" height=\"600\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-96x96.png 96w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ca29ae8\" id=\"improved-website-performance\" data-block-id=\"ca29ae8\"><style>.stk-ca29ae8 {padding-top:0px !important;margin-top:-20px !important;margin-bottom:8px !important;}.stk-ca29ae8 .stk-block-heading__text{font-size:18px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-ca29ae8 .stk-block-heading__text{font-size:16px !important;}}@media screen and (max-width: 767px){.stk-ca29ae8 {margin-bottom:8px !important;}.stk-ca29ae8 .stk-block-heading__text{font-size:14px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-center stk-block-heading--use-theme-margins\">Improved Website Performance<\/h3><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4c5dc55\" data-v=\"4\" data-block-id=\"4c5dc55\"><style>.stk-4c5dc55-container{margin-right:0px !important;margin-left:10px !important;}@media screen and (max-width: 767px){.stk-4c5dc55-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4c5dc55-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4c5dc55-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-50eb9ea\" data-block-id=\"50eb9ea\"><style>.stk-50eb9ea {padding-bottom:0px !important;margin-bottom:0px !important;}.stk-50eb9ea .stk-img-wrapper{width:60% !important;}@media screen and (max-width: 767px){.stk-50eb9ea .stk-img-wrapper{width:40% !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-101255\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon.png\" width=\"600\" height=\"600\" alt=\"Research &amp; Data Analysis\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-96x96.png 96w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-869bbec\" id=\"ongoing-strategic-advisement\" data-block-id=\"869bbec\"><style>.stk-869bbec {padding-top:0px !important;margin-top:-20px !important;margin-bottom:8px !important;}.stk-869bbec .stk-block-heading__text{font-size:18px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-869bbec .stk-block-heading__text{font-size:16px !important;}}@media screen and (max-width: 767px){.stk-869bbec {margin-bottom:8px !important;}.stk-869bbec .stk-block-heading__text{font-size:14px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-center stk-block-heading--use-theme-margins\">Ongoing Strategic Advisement<\/h3><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9d2d79e\" data-block-id=\"9d2d79e\"><style>.stk-9d2d79e {margin-bottom:25px !important;}.stk-9d2d79e .stk-block-text__text{font-size:18px !important;color:#ffffff !important;font-weight:bold !important;}@media screen and (max-width: 1023px){.stk-9d2d79e .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-9d2d79e {margin-top:30px !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">A general practitioner isn\u2019t going to solve your digital experience challenges. You need a team of experts to diagnose and prescribe a solution.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8676d23\" data-block-id=\"8676d23\"><style>.stk-8676d23 {margin-bottom:25px !important;}.stk-8676d23 .stk-block-text__text{font-size:18px !important;color:#ffffff !important;font-weight:bold !important;}@media screen and (max-width: 1023px){.stk-8676d23 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-8676d23 {margin-bottom:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Every Digital Experience Optimization Program\u2122 starts with an introductory call to see if it&#8217;s a good mutual fit. 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