{"id":109976,"date":"2024-12-04T07:49:16","date_gmt":"2024-12-04T15:49:16","guid":{"rendered":"https:\/\/thegood.com\/?page_id=109976"},"modified":"2024-12-05T13:37:33","modified_gmt":"2024-12-05T21:37:33","slug":"understand-your-customers","status":"publish","type":"page","link":"https:\/\/thegood.com\/understand-your-customers\/","title":{"rendered":"Understand Your Customers"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-1842215 stk-block-background\" data-block-id=\"1842215\"><style>.stk-1842215 .stk--block-align-1842215{align-items:center !important;}.stk-1842215 {background-color:#000000 !important;background-position:center center !important;align-items:flex-start !important;padding-top:168px !important;padding-bottom:110px !important;margin-bottom:-68px !important;display:flex !important;top:-68px !important;}.stk-1842215:before{background-color:#000000 !important;}.stk-1842215 > .stk-separator__bottom .stk-separator__wrapper{height:30px !important;}.stk-1842215-column{--stk-column-gap:100px !important;}@media screen and (max-width: 767px){.stk-1842215 {padding-top:120px !important;padding-bottom:43px !important;margin-bottom:0px !important;}}<\/style><style class=\"stk-custom-css\">@media screen and (max-width:767px){.stk-1842215 .hero-video.stk-a9aa058 .stk-block-column__content{padding-left:10px !important;padding-right:10px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-1842215 stk-block-content stk-content-align stk-1842215-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ea19733\" data-v=\"4\" data-block-id=\"ea19733\"><style>.stk-ea19733-container{margin-top:0px !important;margin-right:0px !important;margin-left:12px !important;padding-top:0px !important;}.stk-ea19733 {align-self:center !important;max-width:93% !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}.stk-ea19733-inner-blocks{justify-content:center !important;}@media screen and (max-width: 1023px){.stk-ea19733-container{margin-left:12px !important;}}@media screen and (max-width: 767px){.stk-ea19733-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-right:0px !important;padding-left:0px !important;}.stk-ea19733 {max-width:80% !important;min-width:auto !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ea19733-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-ea19733-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2dddd63\" id=\"strong-get-to-know-your-best-customers-strong\" data-block-id=\"2dddd63\"><style>.stk-2dddd63 {align-items:center !important;padding-top:0px !important;margin-top:0px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important;display:flex !important;top:0px !important;}.stk-2dddd63 .stk-block-heading__text{font-size:48px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-2dddd63 .stk-block-heading__text{font-size:36px !important;}}@media screen and (max-width: 767px){.stk-2dddd63 {max-width:220px !important;min-width:auto !important;padding-top:0px !important;margin-top:0px !important;}.stk-2dddd63 .stk-block-heading__text{font-size:36px !important;}}<\/style><h1 class=\"stk-block-heading__text has-text-color has-text-align-center\"><strong>Get to know your best customers<\/strong><\/h1><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4758ccc\" data-block-id=\"4758ccc\"><style>.stk-4758ccc {padding-bottom:15px !important;margin-top:17px !important;margin-bottom:35px !important;}.stk-4758ccc .stk-block-text__text{font-size:24px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-4758ccc {margin-top:7px !important;}.stk-4758ccc .stk-block-text__text{font-size:24px !important;}}@media screen and (max-width: 767px){.stk-4758ccc {margin-bottom:15px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center-mobile\">Turn user insights into actionable e-commerce website improvements with expert research, design, and strategy- all under one roof.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-9869437\" data-block-id=\"9869437\"><style>.stk-9869437-column{max-width:658px !important;min-width:auto !important;--stk-columns-spacing:6px !important;justify-content:space-evenly !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9869437-column stk--flex\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-08d8f08\" data-v=\"4\" data-block-id=\"08d8f08\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-08d8f08-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-08d8f08-inner-blocks\">\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-480044d\" data-block-id=\"480044d\"><style>.stk-480044d .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-480044d .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-480044d .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-7a37fa1\" data-block-id=\"7a37fa1\"><style>.stk-7a37fa1 .stk-button{background:#0277c0 !important;}.stk-7a37fa1 .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;text-transform:uppercase !important;font-family:\"Nunito Sans\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-7a37fa1 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#contact-form\"><span class=\"stk-button__inner-text\"><strong>SCHEDULE AN INTRODUCTORY CALL<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4dbf32e\" data-v=\"4\" data-block-id=\"4dbf32e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4dbf32e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4dbf32e-inner-blocks\">\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-31966ea\" data-block-id=\"31966ea\"><style>.stk-31966ea .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-31966ea .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-31966ea .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-ab49672\" data-block-id=\"ab49672\"><style>.stk-ab49672 .stk-button{background:#ffffff !important;}.stk-ab49672 .stk-button__inner-text{font-size:14px !important;color:#000000 !important;font-weight:bold !important;text-transform:uppercase !important;font-family:\"Nunito Sans\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-ab49672 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/thegood.com\/digital-experience-optimization-program\"><span class=\"has-text-color stk-button__inner-text\"><strong>EXPLORE THE DXO PROGRAM\u2122<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a70dff6 stk-block-background quotes\" data-block-id=\"a70dff6\"><style>.stk-a70dff6 {background-color:#f7f7f7 !important;padding-top:50px !important;padding-bottom:15px !important;}.stk-a70dff6:before{background-color:#f7f7f7 !important;}@media screen and (max-width: 1023px){.stk-a70dff6 {margin-top:-68px !important;}}@media screen and (max-width: 767px){.stk-a70dff6 {padding-top:42px !important;padding-bottom:15px !important;margin-top:-68px !important;}.stk-a70dff6-column{--stk-column-gap:70px !important;row-gap:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a70dff6-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cbe1810\" data-v=\"4\" data-block-id=\"cbe1810\"><style>.stk-cbe1810-container{margin-top:0px !important;margin-right:30px !important;margin-bottom:15px !important;margin-left:0px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-cbe1810-inner-blocks{justify-content:center !important;}.stk-cbe1810 {padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-cbe1810-container{margin-top:0px !important;margin-right:30px !important;margin-bottom:15px !important;margin-left:0px !important;padding-bottom:50px !important;}}@media screen and (max-width: 767px){.stk-cbe1810-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-bottom:0px !important;}.stk-cbe1810 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cbe1810-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center-mobile stk--column-flex stk-block-content stk-inner-blocks stk-cbe1810-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-26a7f8f\" data-block-id=\"26a7f8f\"><style>.stk-26a7f8f {align-items:center !important;display:flex !important;}.stk-26a7f8f .stk-block-text__text{font-size:16px !important;font-weight:bold !important;letter-spacing:3px !important;}@media screen and (max-width: 1023px){.stk-26a7f8f {align-items:center !important;display:flex !important;}.stk-26a7f8f .stk-block-text__text{font-size:12px !important;}}@media screen and (max-width: 767px){.stk-26a7f8f .stk-block-text__text{font-size:12px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center has-text-align-center-tablet has-text-align-center-mobile\">TRUSTED BY:<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-371802c\" data-v=\"4\" data-block-id=\"371802c\"><style>.stk-371802c-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-371802c {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-371802c-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-371802c-container{margin-top:20px !important;margin-right:0px !important;margin-bottom:20px !important;margin-left:0px !important;}.stk-371802c {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-371802c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-371802c-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-center has-text-align-center-mobile stk-block stk-85b0e04\" data-block-id=\"85b0e04\"><style>.stk-85b0e04 {align-items:center !important;display:flex !important;}@media screen and (max-width: 767px){.stk-85b0e04 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107289\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/5-1.png\" width=\"800\" height=\"300\" alt=\"adobe logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/5-1.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6806b89\" data-v=\"4\" data-block-id=\"6806b89\"><style>.stk-6806b89-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-6806b89 {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-6806b89-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-6806b89-container{margin-top:20px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important;max-width:90% !important;min-width:auto !important;}.stk-6806b89 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6806b89-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6806b89-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-center has-text-align-center-mobile stk-block stk-bf84332\" data-block-id=\"bf84332\"><style>.stk-bf84332 {align-items:center !important;max-width:65% !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;display:flex !important;}@media screen and (max-width: 767px){.stk-bf84332 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107339\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9.png\" width=\"1280\" height=\"541\" alt=\"The Economist\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9.png 1280w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-300x127.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-1024x433.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-768x325.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-600x254.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-177x75.png 177w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-27abdf6\" data-v=\"4\" data-block-id=\"27abdf6\"><style>.stk-27abdf6-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-27abdf6 {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-27abdf6-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-27abdf6-container{margin-top:20px !important;margin-right:0px !important;margin-bottom:20px !important;margin-left:0px !important;}.stk-27abdf6 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-27abdf6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-27abdf6-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-center has-text-align-center-mobile stk-block stk-8dfc4b7\" data-block-id=\"8dfc4b7\"><style>.stk-8dfc4b7 {align-items:center !important;display:flex !important;}@media screen and (max-width: 767px){.stk-8dfc4b7 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107287\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/3-3.png\" width=\"800\" height=\"300\" alt=\"Xerox\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/3-3.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/3-3-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/3-3-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/3-3-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/3-3-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e924964\" data-v=\"4\" data-block-id=\"e924964\"><style>.stk-e924964-container{margin-top:0px !important;margin-right:auto !important;margin-bottom:15px !important;margin-left:auto !important;max-width:70% !important;min-width:auto !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-e924964 {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-e924964-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-e924964-container{margin-top:20px !important;margin-right:auto !important;margin-bottom:40px !important;margin-left:auto !important;max-width:90% !important;min-width:auto !important;}.stk-e924964 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e924964-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e924964-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-center has-text-align-center-mobile stk-block stk-751661d\" data-block-id=\"751661d\"><style>.stk-751661d {align-items:center !important;display:flex !important;}@media screen and (max-width: 767px){.stk-751661d {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107285\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/1-10.png\" width=\"800\" height=\"300\" alt=\"millerknoll\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/1-10.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/1-10-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/1-10-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/1-10-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/1-10-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5263c84\" data-v=\"4\" data-block-id=\"5263c84\"><style>.stk-5263c84-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-5263c84 {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-5263c84-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-5263c84-container{margin-top:20px !important;margin-right:0px !important;margin-bottom:40px !important;margin-left:0px !important;}.stk-5263c84 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5263c84-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5263c84-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-center has-text-align-center-mobile stk-block stk-73b5ec7\" data-block-id=\"73b5ec7\"><style>.stk-73b5ec7 {align-items:center !important;display:flex !important;}@media screen and (max-width: 767px){.stk-73b5ec7 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107174\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/MillerKnoll-Logo-e1710531893821.png\" width=\"3840\" height=\"1030\" alt=\"pendleton logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/MillerKnoll-Logo-e1710531893821.png 3840w, https:\/\/thegood.com\/wp-content\/uploads\/MillerKnoll-Logo-e1710531893821-300x80.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/MillerKnoll-Logo-e1710531893821-1024x275.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/MillerKnoll-Logo-e1710531893821-768x206.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/MillerKnoll-Logo-e1710531893821-1536x412.png 1536w, https:\/\/thegood.com\/wp-content\/uploads\/MillerKnoll-Logo-e1710531893821-2048x549.png 2048w, https:\/\/thegood.com\/wp-content\/uploads\/MillerKnoll-Logo-e1710531893821-600x161.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/MillerKnoll-Logo-e1710531893821-260x70.png 260w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-6e6d8b1\" id=\"the-good-is-an-expert-digital-experience-optimization-consultancy-that-helps-ecommerce-companies-grow\" data-block-id=\"6e6d8b1\"><style>.stk-6e6d8b1 {max-width:910px !important;min-width:auto !important;margin-top:0px !important;margin-right:auto !important;margin-bottom:24px !important;margin-left:auto !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">The Good is an expert digital experience optimization consultancy that helps ecommerce companies grow.<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6c40c80\" data-block-id=\"6c40c80\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6c40c80-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c7f531f\" data-v=\"4\" data-block-id=\"c7f531f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c7f531f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c7f531f-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f1b358c\" data-block-id=\"f1b358c\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f1b358c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c44f253\" data-v=\"4\" data-block-id=\"c44f253\"><style>@media screen and (min-width: 768px){.stk-c44f253 {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c44f253-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c44f253-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"998\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience.png\" alt=\"Get Hands-On Experience with Real Clients\" class=\"wp-image-103108\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience.png 1000w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-768x766.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-600x599.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-96x96.png 96w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e78d167\" data-v=\"4\" data-block-id=\"e78d167\"><style>@media screen and (min-width: 768px){.stk-e78d167 {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e78d167-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e78d167-inner-blocks\">\n<h5 class=\"wp-block-heading\" id=\"h-drive-customer-loyalty\"><strong><strong><strong><strong><strong><strong>Drive customer loyalty<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n<p>Deliver an experience so user-centric that shoppers never want to go anywhere else.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c2365df\" data-block-id=\"c2365df\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c2365df-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-68b30ab\" data-v=\"4\" data-block-id=\"68b30ab\"><style>@media screen and (min-width: 768px){.stk-68b30ab {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-68b30ab-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-68b30ab-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-UX.png\" alt=\"\" class=\"wp-image-104325\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-UX.png 512w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-UX-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-UX-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-UX-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-UX-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-UX-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-UX-96x96.png 96w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f0a66ab\" data-v=\"4\" data-block-id=\"f0a66ab\"><style>@media screen and (min-width: 768px){.stk-f0a66ab {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f0a66ab-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f0a66ab-inner-blocks\">\n<h5 class=\"wp-block-heading\" id=\"h-stay-user-centered\"><strong><strong><strong><strong><strong><strong>Stay user-centered<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n<p>Form a deepened understanding of customers and build a valuable knowledge center of customer insights.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e62f473\" data-v=\"4\" data-block-id=\"e62f473\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e62f473-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e62f473-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-8869dda\" data-block-id=\"8869dda\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-8869dda-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-280ee49\" data-v=\"4\" data-block-id=\"280ee49\"><style>@media screen and (min-width: 768px){.stk-280ee49 {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-280ee49-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-280ee49-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience.png\" alt=\"\" class=\"wp-image-104316\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience.png 512w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-96x96.png 96w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1315728\" data-v=\"4\" data-block-id=\"1315728\"><style>@media screen and (min-width: 768px){.stk-1315728 {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1315728-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1315728-inner-blocks\">\n<h5 class=\"wp-block-heading\" id=\"h-identify-and-solve-problems\"><strong><strong><strong><strong><strong><strong>Identify and solve problems<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n<p>Create a culture of user-centered decisions rather than those based on the highest-paid person\u2019s opinion, historical choices, or a hunch.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-65288c3\" data-block-id=\"65288c3\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-65288c3-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7e2ccf7\" data-v=\"4\" data-block-id=\"7e2ccf7\"><style>@media screen and (min-width: 768px){.stk-7e2ccf7 {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7e2ccf7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7e2ccf7-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1.png\" alt=\"\" class=\"wp-image-104289\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1.png 512w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Journey-Mapping-1-96x96.png 96w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2120827\" data-v=\"4\" data-block-id=\"2120827\"><style>@media screen and (min-width: 768px){.stk-2120827 {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2120827-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2120827-inner-blocks\">\n<h5 class=\"wp-block-heading\" id=\"h-get-a-clear-path-forward\"><strong><strong><strong><strong><strong>Get a clear path forward<\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n<p>Simplify decision-making by staying laser-focused on the research, data, and your goals.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-cf8a74d\" id=\"how-it-works\" data-block-id=\"cf8a74d\"><style>.stk-cf8a74d {max-width:903px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">How it works<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a10197e\" id=\"with-a-robust-toolkit-and-a-dedicated-pod-of-experts-we-can-turn-your-user-insights-into-actionable-product-improvements-that-increase-registration\" data-block-id=\"a10197e\"><style>.stk-a10197e {max-width:915px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}.stk-a10197e .stk-block-text__text{font-size:24px !important;}@media screen and (max-width: 1023px){.stk-a10197e .stk-block-text__text{font-size:24px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\">With a robust toolkit and a dedicated pod of experts, we turn insights into actionable website improvements.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-3651969\" data-block-id=\"3651969\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3651969-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8bb6fdb\" data-v=\"4\" data-block-id=\"8bb6fdb\"><style>.stk-8bb6fdb {align-self:center !important;}@media screen and (max-width: 767px){.stk-8bb6fdb-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8bb6fdb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8bb6fdb-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ef67cdb\" id=\"strong-strong-strong-strong-strong-strong-uncover-user-insights-to-guide-your-optimization-strategy-strong-strong-strong-strong-strong-strong\" data-block-id=\"ef67cdb\"><style>.stk-ef67cdb {margin-top:10px !important;margin-bottom:30px !important;}@media screen and (max-width: 1023px){.stk-ef67cdb {margin-top:0px !important;}}@media screen and (max-width: 767px){.stk-ef67cdb {margin-top:0px !important;margin-bottom:30px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-align-left-mobile stk-block-heading--use-theme-margins\"><strong><strong><strong><strong><strong><strong>Uncover user insights to guide your optimization strategy<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p>In the research stage, we conduct a full-funnel analysis of your shopping journey. Methodologies like data analysis, heat mapping, and session recordings help us understand why your users are dropping off, how they interpret the ecommerce experience, and what would accelerate their path to purchase.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2c64323\" data-v=\"4\" data-block-id=\"2c64323\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2c64323-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2c64323-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/9-1-1024x597.png\" alt=\"Research\" class=\"wp-image-109609\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/9-1-1024x597.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/9-1-300x175.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/9-1-768x448.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/9-1-600x350.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/9-1-129x75.png 129w, https:\/\/thegood.com\/wp-content\/uploads\/9-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-108e8e7\" data-block-id=\"108e8e7\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-108e8e7-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f2a1f89\" data-v=\"4\" data-block-id=\"f2a1f89\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f2a1f89-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f2a1f89-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/8-1-1024x597.png\" alt=\"Strategy\" class=\"wp-image-109608\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/8-1-1024x597.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/8-1-300x175.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/8-1-768x448.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/8-1-600x350.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/8-1-129x75.png 129w, https:\/\/thegood.com\/wp-content\/uploads\/8-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-04e8025\" data-v=\"4\" data-block-id=\"04e8025\"><style>.stk-04e8025 {align-self:center !important;}@media screen and (max-width: 767px){.stk-04e8025-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-04e8025-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-04e8025-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-839f8fd\" id=\"strong-strong-strong-strong-strong-strong-strategize-changes-to-meet-user-needs-strong-strong-strong-strong-strong-strong\" data-block-id=\"839f8fd\"><style>.stk-839f8fd {margin-top:10px !important;margin-bottom:30px !important;}@media screen and (max-width: 1023px){.stk-839f8fd {margin-top:0px !important;}}@media screen and (max-width: 767px){.stk-839f8fd {margin-top:0px !important;margin-bottom:30px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-align-left-mobile stk-block-heading--use-theme-margins\"><strong><strong><strong><strong><strong><strong>Strategize changes to meet user needs<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p>Armed with insights, move on to strategy. We scope opportunities to improve conversions and build thematic and strategic roadmaps that give you a clear path to optimize the ecommerce experience.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e6b213f\" data-block-id=\"e6b213f\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e6b213f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1f47fde\" data-v=\"4\" data-block-id=\"1f47fde\"><style>.stk-1f47fde {align-self:center !important;}@media screen and (max-width: 767px){.stk-1f47fde-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1f47fde-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1f47fde-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3feca55\" id=\"strong-strong-strong-strong-strong-strong-validate-that-improvements-will-improve-the-user-experience-strong-strong-strong-strong-strong-strong\" data-block-id=\"3feca55\"><style>.stk-3feca55 {margin-top:10px !important;margin-bottom:30px !important;}@media screen and (max-width: 1023px){.stk-3feca55 {margin-top:0px !important;}}@media screen and (max-width: 767px){.stk-3feca55 {margin-top:0px !important;margin-bottom:30px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-align-left-mobile stk-block-heading--use-theme-margins\"><strong><strong><strong><strong><strong><strong>Validate that improvements will improve the user experience<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p>We test and validate all proposed improvements with your core audience so you have confidence in implementing changes. Depending on the project, we use experimentation and rapid testing methods, including A\/B testing, first-click testing, tree testing, and more.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cceec4f\" data-v=\"4\" data-block-id=\"cceec4f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cceec4f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cceec4f-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-1024x597.jpg\" alt=\"Validation &amp; DXO Deliverables example\" class=\"wp-image-110064\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-1024x597.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-300x175.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-768x448.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-600x350.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-129x75.jpg 129w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-0f3758c\" data-block-id=\"0f3758c\"><style>.stk-0f3758c .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-0f3758c .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-0f3758c .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-c7fb3d6\" data-block-id=\"c7fb3d6\"><style>.stk-c7fb3d6 .stk-button{background:#0277c0 !important;}.stk-c7fb3d6 .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;text-transform:uppercase !important;font-family:\"Nunito Sans\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-c7fb3d6 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#contact-form\"><span class=\"stk-button__inner-text\"><strong>GET IN TOUCH WITH OUR TEAM<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\" style=\"background-color:#f7f7f7\">\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\" style=\"background-color:#f7f7f7\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-f31787c\" data-block-id=\"f31787c\"><style>.stk-f31787c {padding-top:46px !important;padding-right:46px !important;padding-bottom:80px !important;padding-left:46px !important;margin-bottom:0px !important;}@media screen and (max-width: 767px){.stk-f31787c {padding-top:40px !important;padding-right:37px !important;padding-bottom:75px !important;padding-left:37px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f31787c-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-236ce58\" data-v=\"4\" data-block-id=\"236ce58\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-236ce58-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-236ce58-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c2931fe horizontal-form-container\" data-block-id=\"c2931fe\"><style>.stk-c2931fe-column{max-width:1260px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;--stk-columns-spacing:0px !important;--stk-column-gap:50px !important;}@media screen and (max-width: 1023px){.stk-c2931fe-column{--stk-columns-spacing:0px !important;}}@media screen and (max-width: 767px){.stk-c2931fe-column{--stk-columns-spacing:0px !important;row-gap:35px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c2931fe-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2de13a9 stk-block-background\" data-v=\"4\" data-block-id=\"2de13a9\"><style>.stk-2de13a9 {background-color:#ffffff !important;box-shadow:0px 4px 24px 0px #0000001a !important;padding-right:37px !important;padding-bottom:10px !important;padding-left:37px !important;}.stk-2de13a9:before{background-color:#ffffff !important;}@media screen and (max-width: 767px){.stk-2de13a9-container{margin-bottom:0px !important;}.stk-2de13a9 {margin-top:0px !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2de13a9-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-2de13a9-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-45b402a\" data-block-id=\"45b402a\"><style>.stk-45b402a {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-34px !important;margin-bottom:8px !important;}.stk-45b402a .stk--svg-wrapper .stk--inner-svg svg:last-child{height:36px !important;width:36px !important;}.stk-45b402a .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-45b402a .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#0277c0 !important;}@media screen and (max-width: 767px){.stk-45b402a {margin-top:-26px !important;}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-45b402a\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-45-b-402-a-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-45-b-402-a-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-268546b\" data-block-id=\"268546b\"><style>.stk-268546b {margin-bottom:10px !important;}<\/style><p class=\"stk-block-text__text has-text-align-left\">The Good helped us get a deeper picture of our customer\u2019s online behavior. Ultimately, that helped us better serve them and led to big year-over-year online growth.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1bfd08d\" data-block-id=\"1bfd08d\"><p class=\"stk-block-text__text has-text-align-left\">Their holistic approach and attention to detail was essential in identifying the best areas to optimize our site. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ad7ac27\" data-block-id=\"ad7ac27\"><style>.stk-ad7ac27 {max-width:250px !important;min-width:auto !important;margin-bottom:3px !important;}.stk-ad7ac27-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important;}@media screen and (max-width: 767px){.stk-ad7ac27-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ad7ac27-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c14d4cb\" data-v=\"4\" data-block-id=\"c14d4cb\"><style>.stk-c14d4cb-inner-blocks{align-items:flex-start !important;}@media screen and (min-width: 768px){.stk-c14d4cb {flex:var(--stk-flex-grow, 1) 1 calc(24.799999999999997% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-c14d4cb {flex:var(--stk-flex-grow, 1) 1 calc(29% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><style class=\"stk-custom-css\">.stk-c14d4cb.stk-block-column{min-width:63px !important;min-height:57px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c14d4cb-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-c14d4cb-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-f53fb46\" data-block-id=\"f53fb46\"><style>.stk-f53fb46 .stk-img-wrapper{width:50px !important;height:50px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107747\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/6ba3d16c-be4d-4e4d-b120-8f88c7d7a70e.png\" width=\"200\" height=\"200\" alt=\"Niro-Sivanathan-LBS\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/6ba3d16c-be4d-4e4d-b120-8f88c7d7a70e.png 200w, https:\/\/thegood.com\/wp-content\/uploads\/6ba3d16c-be4d-4e4d-b120-8f88c7d7a70e-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/6ba3d16c-be4d-4e4d-b120-8f88c7d7a70e-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/6ba3d16c-be4d-4e4d-b120-8f88c7d7a70e-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/6ba3d16c-be4d-4e4d-b120-8f88c7d7a70e-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/6ba3d16c-be4d-4e4d-b120-8f88c7d7a70e-96x96.png 96w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-62c9731\" data-v=\"4\" data-block-id=\"62c9731\"><style>@media screen and (min-width: 768px){.stk-62c9731 {flex:var(--stk-flex-grow, 1) 1 calc(75.2% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-62c9731 {flex:var(--stk-flex-grow, 1) 1 calc(71% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-62c9731-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-62c9731-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c229d42\" data-block-id=\"c229d42\"><style>.stk-c229d42 {margin-top:-1px !important;margin-bottom:0px !important;}.stk-c229d42 .stk-block-text__text{font-size:16px !important;color:#000000 !important;line-height:1.2em !important;font-weight:800 !important;}@media screen and (max-width: 1023px){.stk-c229d42 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Michael Pulichino<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-32e0919\" data-block-id=\"32e0919\"><style>.stk-32e0919 {margin-top:-3px !important;margin-bottom:0px !important;}.stk-32e0919 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-32e0919 .stk-block-text__text{font-size:14px !important;}}@media screen and (max-width: 767px){.stk-32e0919 {margin-bottom:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><em>Managing Director<\/em><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bc20494\" data-block-id=\"bc20494\"><style>.stk-bc20494 {margin-top:-3px !important;margin-bottom:8px !important;}.stk-bc20494 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-bc20494 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Swiss Gear<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized is-style-default\"><img decoding=\"async\" width=\"800\" height=\"168\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/logos-Swiss-Gear-e1711397856467.png\" alt=\"Swiss Gear\" class=\"wp-image-103735\" style=\"width:149px\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/logos-Swiss-Gear-e1711397856467.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/logos-Swiss-Gear-e1711397856467-300x63.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/logos-Swiss-Gear-e1711397856467-768x161.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/logos-Swiss-Gear-e1711397856467-600x126.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/logos-Swiss-Gear-e1711397856467-260x55.png 260w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4047e38 stk-block-background\" data-v=\"4\" data-block-id=\"4047e38\"><style>.stk-4047e38 {background-color:#ffffff !important;box-shadow:0px 4px 24px 0px #0000001a !important;padding-right:37px !important;padding-bottom:10px !important;padding-left:37px !important;}.stk-4047e38:before{background-color:#ffffff !important;}@media screen and (max-width: 767px){.stk-4047e38-container{margin-bottom:0px !important;}.stk-4047e38 {margin-top:0px !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4047e38-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-4047e38-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-356cc20\" data-block-id=\"356cc20\"><style>.stk-356cc20 {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-34px !important;margin-bottom:8px !important;}.stk-356cc20 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:36px !important;width:36px !important;}.stk-356cc20 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-356cc20 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#0277c0 !important;}@media screen and (max-width: 767px){.stk-356cc20 {margin-top:-26px !important;}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-356cc20\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-356-cc-20-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-356-cc-20-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2b3de1d\" data-block-id=\"2b3de1d\"><style>.stk-2b3de1d {margin-bottom:10px !important;}<\/style><p class=\"stk-block-text__text has-text-align-left\">Working with The Good was an absolute pleasure. We ran a fairly large number of tests in a relatively limited timespan and found some real winners, which provided an overall ROAS well in excess of our typical vendor benchmarks.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a0c205c\" data-block-id=\"a0c205c\"><p class=\"stk-block-text__text has-text-align-left\">I wouldn\u2019t hesitate to recommend them to anyone&nbsp;looking for expert-level CRO.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a15f00c\" data-block-id=\"a15f00c\"><style>.stk-a15f00c {max-width:250px !important;min-width:auto !important;margin-bottom:3px !important;}.stk-a15f00c-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important;}@media screen and (max-width: 767px){.stk-a15f00c-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a15f00c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-06640ed\" data-v=\"4\" data-block-id=\"06640ed\"><style>.stk-06640ed-inner-blocks{align-items:flex-start !important;}@media screen and (min-width: 768px){.stk-06640ed {flex:var(--stk-flex-grow, 1) 1 calc(24.799999999999997% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-06640ed {flex:var(--stk-flex-grow, 1) 1 calc(29% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><style class=\"stk-custom-css\">.stk-51d5968.stk-block-column{min-width:63px !important;min-height:57px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-06640ed-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-06640ed-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-34d5cbf\" data-block-id=\"34d5cbf\"><style>.stk-34d5cbf .stk-img-wrapper{width:50px !important;height:50px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-104873\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-2.jpg\" width=\"500\" height=\"500\" alt=\"Aditya Lakshminarayan\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-2.jpg 500w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-2-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-2-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-2-75x75.jpg 75w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-2-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-2-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-2-96x96.jpg 96w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e22eb70\" data-v=\"4\" data-block-id=\"e22eb70\"><style>@media screen and (min-width: 768px){.stk-e22eb70 {flex:var(--stk-flex-grow, 1) 1 calc(75.2% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-e22eb70 {flex:var(--stk-flex-grow, 1) 1 calc(71% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e22eb70-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e22eb70-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7d0c7d3\" data-block-id=\"7d0c7d3\"><style>.stk-7d0c7d3 {margin-top:-1px !important;margin-bottom:0px !important;}.stk-7d0c7d3 .stk-block-text__text{font-size:16px !important;color:#000000 !important;line-height:1.2em !important;font-weight:800 !important;}@media screen and (max-width: 1023px){.stk-7d0c7d3 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Aaron Zagha<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d0a9543\" data-block-id=\"d0a9543\"><style>.stk-d0a9543 {margin-top:-3px !important;margin-bottom:0px !important;}.stk-d0a9543 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-d0a9543 .stk-block-text__text{font-size:14px !important;}}@media screen and (max-width: 767px){.stk-d0a9543 {margin-bottom:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><em>Chief Marketing Officer<\/em><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bcbb564\" data-block-id=\"bcbb564\"><style>.stk-bcbb564 {margin-top:-3px !important;}.stk-bcbb564 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-bcbb564 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Newton Baby<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"255\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-20.png\" alt=\"newton baby logo\" class=\"wp-image-109911\" style=\"width:150px\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-20.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-20-300x128.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-20-176x75.png 176w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-266cee7 stk-block-background\" data-v=\"4\" data-block-id=\"266cee7\"><style>.stk-266cee7 {background-color:#ffffff !important;box-shadow:0px 4px 24px 0px #0000001a !important;padding-right:37px !important;padding-bottom:10px !important;padding-left:37px !important;}.stk-266cee7:before{background-color:#ffffff !important;}@media screen and (max-width: 767px){.stk-266cee7-container{margin-bottom:0px !important;}.stk-266cee7 {margin-top:0px !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-266cee7-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-266cee7-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-79a535d\" data-block-id=\"79a535d\"><style>.stk-79a535d {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-34px !important;margin-bottom:8px !important;}.stk-79a535d .stk--svg-wrapper .stk--inner-svg svg:last-child{height:36px !important;width:36px !important;}.stk-79a535d .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-79a535d .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#0277c0 !important;}@media screen and (max-width: 767px){.stk-79a535d {margin-top:-26px !important;}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-79a535d\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-79-a-535-d-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-79-a-535-d-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-edaa379\" data-block-id=\"edaa379\"><style>.stk-edaa379 {margin-bottom:10px !important;}<\/style><p class=\"stk-block-text__text has-text-align-left\">You\u2019ve gotta talk to these folks.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fac743d\" data-block-id=\"fac743d\"><style>.stk-fac743d {margin-bottom:10px !important;}<\/style><p class=\"stk-block-text__text has-text-align-left\">What The Good brings to companies is this large and respectfully anonymized database of what they&#8217;ve seen work for other companies or what they&#8217;ve seen work for other industries. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5e87899\" data-block-id=\"5e87899\"><p class=\"stk-block-text__text has-text-align-left\">Having the data to back it up, but also having the breadth of experiences across different types of platforms, different types of user interfaces, different types of goal metrics, etc. I think that goes a long way to infuse trust in the program.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6be9603\" data-block-id=\"6be9603\"><style>.stk-6be9603 {max-width:250px !important;min-width:auto !important;margin-bottom:3px !important;}.stk-6be9603-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important;}@media screen and (max-width: 767px){.stk-6be9603-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6be9603-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-61c3b8f\" data-v=\"4\" data-block-id=\"61c3b8f\"><style>.stk-61c3b8f-inner-blocks{align-items:flex-start !important;}@media screen and (min-width: 768px){.stk-61c3b8f {flex:var(--stk-flex-grow, 1) 1 calc(24.799999999999997% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-61c3b8f {flex:var(--stk-flex-grow, 1) 1 calc(29% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><style class=\"stk-custom-css\">.stk-61c3b8f.stk-block-column{min-width:63px !important;min-height:57px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-61c3b8f-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-61c3b8f-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-e366625\" data-block-id=\"e366625\"><style>.stk-e366625 .stk-img-wrapper{width:50px !important;height:50px !important;}.stk-e366625 .stk-img-wrapper img{object-position:53% 19% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-109940\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-5.jpg\" width=\"1200\" height=\"1200\" alt=\"Swiss Gear\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-5.jpg 1200w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-5-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-5-1024x1024.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-5-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-5-768x768.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-5-600x600.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-5-75x75.jpg 75w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-5-400x400.jpg 400w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-5-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-5-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-5-96x96.jpg 96w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9b90853\" data-v=\"4\" data-block-id=\"9b90853\"><style>@media screen and (min-width: 768px){.stk-9b90853 {flex:var(--stk-flex-grow, 1) 1 calc(75.2% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-9b90853 {flex:var(--stk-flex-grow, 1) 1 calc(71% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9b90853-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9b90853-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-349ccb6\" data-block-id=\"349ccb6\"><style>.stk-349ccb6 {margin-top:-1px !important;margin-bottom:0px !important;}.stk-349ccb6 .stk-block-text__text{font-size:16px !important;color:#000000 !important;line-height:1.2em !important;font-weight:800 !important;}@media screen and (max-width: 1023px){.stk-349ccb6 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">David Embree<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-54eb516\" data-block-id=\"54eb516\"><style>.stk-54eb516 {margin-top:-3px !important;margin-bottom:0px !important;}.stk-54eb516 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-54eb516 .stk-block-text__text{font-size:14px !important;}}@media screen and (max-width: 767px){.stk-54eb516 {margin-bottom:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><em>VP of Digital Direct to Consumer<\/em><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-66bfbf4\" data-block-id=\"66bfbf4\"><style>.stk-66bfbf4 {margin-top:-3px !important;}.stk-66bfbf4 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-66bfbf4 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Munchkin<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"354\" height=\"144\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Munchkin-logo-e1710531853276.png\" alt=\"\" class=\"wp-image-107176\" style=\"width:150px\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Munchkin-logo-e1710531853276.png 354w, https:\/\/thegood.com\/wp-content\/uploads\/Munchkin-logo-e1710531853276-300x122.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Munchkin-logo-e1710531853276-184x75.png 184w\" sizes=\"(max-width: 354px) 100vw, 354px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\" style=\"background-color:#f7f7f7\">\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-194760c\" id=\"ecommerce-companies-uncover-user-insights-on-the-dxo-program\u2122\" data-block-id=\"194760c\"><style>.stk-194760c {min-height:0px !important;align-items:center !important;max-width:800px !important;min-width:auto !important;padding-top:24px !important;padding-right:20px !important;padding-bottom:0px !important;padding-left:20px !important;margin-right:auto !important;margin-bottom:0px !important;margin-left:auto !important;display:flex !important;}<\/style><h3 class=\"stk-block-heading__text has-text-align-center stk-block-heading--use-theme-margins\">Ecommerce companies uncover user insights on the DXO Program\u2122<\/h3><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c79e1c0 u-col-buttons-aligned\" data-block-id=\"c79e1c0\"><style>.stk-c79e1c0 {margin-top:0px !important;}@media screen and (max-width: 1023px){.stk-c79e1c0 {margin-top:140px !important;margin-bottom:140px !important;}}@media screen and (max-width: 767px){.stk-c79e1c0 {margin-top:35px !important;margin-bottom:0px !important;}}<\/style><style class=\"stk-custom-css\">@media (min-width:768px) and (max-width:1024px){.stk-c79e1c0 .book-column{flex:1 1 100% !important;max-width:100% !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c79e1c0-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-209b5c0 book-column\" data-v=\"4\" data-block-id=\"209b5c0\"><style>.stk-209b5c0-container{margin-top:0px !important;margin-right:30px !important;margin-bottom:15px !important;margin-left:0px !important;background-color:transparent !important;border-style:solid !important;border-color:#dedede !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-209b5c0-container:before{background-color:transparent !important;}@media screen and (max-width: 1023px){.stk-209b5c0-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-209b5c0-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-209b5c0-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-209b5c0-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-cb3a6e5\" data-block-id=\"cb3a6e5\"><style>.stk-cb3a6e5 {margin-bottom:0px !important;}@media screen and (max-width: 1023px){.stk-cb3a6e5 {margin-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-cb3a6e5 {margin-bottom:0px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/thegood.com\/results\/xerox\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-99164\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured.png\" width=\"1200\" height=\"697\" alt=\"xerox case study feature image\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured.png 1200w, https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured-300x174.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured-1024x595.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured-768x446.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured-610x354.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured-600x349.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured-129x75.png 129w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-744d3a1\" id=\"how-xerox-leveraged-user-insights-to-inform-a-redesigned-shopping-experience\" data-block-id=\"744d3a1\"><style>.stk-744d3a1 {margin-top:-10px !important;margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}.stk-744d3a1 .stk-block-heading__text{font-size:28px !important;}@media screen and (max-width: 1023px){.stk-744d3a1 {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}.stk-744d3a1 .stk-block-heading__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-744d3a1 {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}}<\/style><h3 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">How Xerox Leveraged User Insights To Inform A Redesigned Shopping Experience<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7bab82e\" data-block-id=\"7bab82e\"><style>.stk-7bab82e {margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}<\/style><p class=\"stk-block-text__text\">See how Xerox&nbsp;established a robust experimentation practice&nbsp;with&nbsp;The Good\u2019s Digital Experience Optimization Program\u2122.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-233a558\" data-block-id=\"233a558\"><style>.stk-233a558 .stk-button-group{flex-direction:row !important;}.stk-233a558 {padding-bottom:20px !important;padding-left:30px !important;}@media screen and (max-width: 1023px){.stk-233a558 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-233a558 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-cf1f69e\" data-block-id=\"cf1f69e\"><style>.stk-cf1f69e {margin-bottom:30px !important;}.stk-cf1f69e .stk-button{padding-top:14px !important;padding-right:25px !important;padding-bottom:13px !important;padding-left:25px !important;background:#0277c0 !important;}.stk-cf1f69e .stk-button:hover:after{background:#004e7e !important;opacity:1 !important;}.stk-cf1f69e .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important;}.stk-cf1f69e .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;letter-spacing:1px !important;}@media screen and (max-width: 1023px){.stk-cf1f69e .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/thegood.com\/results\/xerox\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">READ THE CASE STUDY<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c5fe2c4 book-column\" data-v=\"4\" data-block-id=\"c5fe2c4\"><style>.stk-c5fe2c4-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;background-color:transparent !important;border-style:solid !important;border-color:#dedede !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-c5fe2c4-container:before{background-color:transparent !important;}@media screen and (max-width: 1023px){.stk-c5fe2c4-container{margin-top:25px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-c5fe2c4-container{margin-top:25px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c5fe2c4-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-c5fe2c4-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-28f8f16\" data-block-id=\"28f8f16\"><style>.stk-28f8f16 {margin-bottom:0px !important;}@media screen and (max-width: 1023px){.stk-28f8f16 {margin-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-28f8f16 {margin-bottom:0px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/thegood.com\/results\/mastercraft\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-99195\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/MasterCraft-Featured.png\" width=\"1200\" height=\"697\" alt=\"the economist case study\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/MasterCraft-Featured.png 1200w, https:\/\/thegood.com\/wp-content\/uploads\/MasterCraft-Featured-300x174.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/MasterCraft-Featured-1024x595.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/MasterCraft-Featured-768x446.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/MasterCraft-Featured-610x354.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/MasterCraft-Featured-600x349.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/MasterCraft-Featured-129x75.png 129w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c51818c\" id=\"premium-boat-manufacturer-master-craft-optimizes-website-for-high-consideration-shoppers\" data-block-id=\"c51818c\"><style>.stk-c51818c {margin-top:-10px !important;margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}.stk-c51818c .stk-block-heading__text{font-size:28px !important;}@media screen and (max-width: 1023px){.stk-c51818c {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}.stk-c51818c .stk-block-heading__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-c51818c {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}}<\/style><h3 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">Premium Boat Manufacturer MasterCraft Optimizes Website For High-Consideration Shoppers<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-21e58c0\" data-block-id=\"21e58c0\"><style>.stk-21e58c0 {margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}<\/style><p class=\"stk-block-text__text\">Learn how performance boat manufacturer MasterCraft built a library of user insights and implemented website improvements for a&nbsp;33:1 return on investment.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-c250af6\" data-block-id=\"c250af6\"><style>.stk-c250af6 .stk-button-group{flex-direction:row !important;}.stk-c250af6 {padding-bottom:20px !important;padding-left:30px !important;}@media screen and (max-width: 1023px){.stk-c250af6 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-c250af6 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-035a118\" data-block-id=\"035a118\"><style>.stk-035a118 {margin-bottom:30px !important;}.stk-035a118 .stk-button{padding-top:14px !important;padding-right:25px !important;padding-bottom:13px !important;padding-left:25px !important;background:#0277c0 !important;}.stk-035a118 .stk-button:hover:after{background:#004e7e !important;opacity:1 !important;}.stk-035a118 .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important;}.stk-035a118 .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;letter-spacing:1px !important;}@media screen and (max-width: 1023px){.stk-035a118 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/thegood.com\/results\/mastercraft\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">READ THE CASE STUDY<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5cb4225 book-column\" data-v=\"4\" data-block-id=\"5cb4225\"><style>.stk-5cb4225-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:15px !important;margin-left:30px !important;background-color:transparent !important;border-style:solid !important;border-color:#dedede !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-5cb4225-container:before{background-color:transparent !important;}@media screen and (max-width: 1023px){.stk-5cb4225-container{margin-top:25px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-5cb4225-container{margin-top:25px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5cb4225-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-5cb4225-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-65fbaac\" data-block-id=\"65fbaac\"><style>.stk-65fbaac {margin-bottom:0px !important;}@media screen and (max-width: 1023px){.stk-65fbaac {margin-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-65fbaac {margin-bottom:0px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/thegood.com\/insights\/truecable\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-108931\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-trueCABLE.jpg\" width=\"1200\" height=\"697\" alt=\"The Good - Custom Design Tool\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-trueCABLE.jpg 1200w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-trueCABLE-300x174.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-trueCABLE-1024x595.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-trueCABLE-768x446.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-trueCABLE-600x349.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-trueCABLE-129x75.jpg 129w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f84aedd\" id=\"how-true-cable-established-an-experimentation-practice\" data-block-id=\"f84aedd\"><style>.stk-f84aedd {margin-top:-10px !important;margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}.stk-f84aedd .stk-block-heading__text{font-size:28px !important;}@media screen and (max-width: 1023px){.stk-f84aedd {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}.stk-f84aedd .stk-block-heading__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-f84aedd {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}}<\/style><h3 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">How trueCABLE Established An Experimentation Practice<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-514977a\" data-block-id=\"514977a\"><style>.stk-514977a {margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}<\/style><p class=\"stk-block-text__text\">Learn how trueCABLE stays customer-centered and leverages learnings from the DXO Program\u2122 to&nbsp;support their growth goals.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-0b0e245\" data-block-id=\"0b0e245\"><style>.stk-0b0e245 .stk-button-group{flex-direction:row !important;}.stk-0b0e245 {padding-bottom:20px !important;padding-left:30px !important;}@media screen and (max-width: 1023px){.stk-0b0e245 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-0b0e245 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-cc73202\" data-block-id=\"cc73202\"><style>.stk-cc73202 {margin-bottom:30px !important;}.stk-cc73202 .stk-button{padding-top:14px !important;padding-right:25px !important;padding-bottom:13px !important;padding-left:25px !important;background:#0277c0 !important;}.stk-cc73202 .stk-button:hover:after{background:#004e7e !important;opacity:1 !important;}.stk-cc73202 .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important;}.stk-cc73202 .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;letter-spacing:1px !important;}@media screen and (max-width: 1023px){.stk-cc73202 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/thegood.com\/insights\/truecable\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">READ THE CASE STUDY<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-a3d33f1\" data-block-id=\"a3d33f1\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-221939e\" id=\"fuel-your-efforts-with-the-latest-resources-on-customer-experience-optimization\" data-block-id=\"221939e\"><style>.stk-221939e {max-width:850px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}@media screen and (max-width: 767px){.stk-221939e {margin-bottom:20px !important;}.stk-221939e .stk-block-heading__text{line-height:1.2em !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center\">Fuel your efforts with the latest resources on customer experience optimization<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk--has-container stk-block stk-14cac2b is-style-vertical-card tg-posts-query-column-override\" data-v=\"2\" data-block-id=\"14cac2b\"><style>.stk-14cac2b {--stk-columns:3 !important;--stk-column-gap:25px !important;overflow:hidden !important;}.stk-14cac2b .stk-block-posts__title{margin-bottom:0px !important;}.stk-14cac2b .stk-block-posts__category{margin-bottom:0px !important;}.stk-14cac2b .stk-block-posts__excerpt{margin-bottom:0px !important;}.stk-14cac2b .stk-img-wrapper{width:100% !important;height:300px !important;}.stk-14cac2b .stk-block-posts__title a{font-size:2rem !important;color:#000000 !important;}.stk-14cac2b .stk-block-posts__excerpt p{font-size:14px !important;color:#2f2f2f !important;}.stk-14cac2b .stk-block-posts__meta{font-size:13px !important;color:#2f2f2f !important;}.stk-14cac2b .stk-block-posts__readmore{font-size:14px !important;font-weight:bold !important;}.stk-14cac2b .stk-block-posts__items{row-gap:25px !important;}@media screen and (max-width: 1023px){.stk-14cac2b {--stk-columns:1 !important;}.stk-14cac2b .stk-block-posts__title a{font-size:2rem !important;}.stk-14cac2b .stk-block-posts__excerpt p{font-size:14px !important;}.stk-14cac2b .stk-block-posts__meta{font-size:13px !important;}.stk-14cac2b .stk-block-posts__readmore{font-size:14px !important;}}@media screen and (max-width: 767px){.stk-14cac2b {--stk-columns:1 !important;}}<\/style><style class=\"stk-custom-css\">.stk-14cac2b a{text-decoration:none !important}<\/style><div class=\"stk-inner-blocks stk-content-align stk-14cac2b-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-14cac2b-container stk-hover-parent\"><a href=\"https:\/\/thegood.com\/insights\/how-does-psychology-influence-purchase-decisions\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/psychology-and-purchase-decisions.png\" class=\"attachment-full size-full wp-post-image\" alt=\"customer psychology in purchase decisions\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/psychology-and-purchase-decisions.png 1200w, https:\/\/thegood.com\/wp-content\/uploads\/psychology-and-purchase-decisions-300x157.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/psychology-and-purchase-decisions-1024x536.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/psychology-and-purchase-decisions-768x402.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/psychology-and-purchase-decisions-600x314.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/psychology-and-purchase-decisions-143x75.png 143w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/thegood.com\/insights\/how-does-psychology-influence-purchase-decisions\/'>How Does Psychology Influence Purchase Decisions?<\/a><\/h3><aside class=\"stk-block-posts__meta stk-subtitle has-text-color\"><span>Jon MacDonald<\/span><span class=\"stk-block-posts__meta-sep\">\u2014<\/span><time datetime=\"2024-03-01T04:58:23-08:00\">March 1, 2024<\/time><\/aside><div class=\"stk-block-posts__category stk-subtitle\"><\/div><div class=\"stk-block-posts__excerpt has-text-color\"><p>Do you ever wonder why a customer who seems ready to buy suddenly abandons their cart at the last second? It&#8217;s not always about the product or the price. In today&#8217;s competitive&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/thegood.com\/insights\/how-does-psychology-influence-purchase-decisions\/\">Continue Reading \u2192<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-14cac2b-container stk-hover-parent\"><a href=\"https:\/\/thegood.com\/insights\/b2b-and-b2c-website-optimization\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/B2B-and-B2C.png\" class=\"attachment-full size-full wp-post-image\" alt=\"person trying to optimize a B2B and B2C website\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/B2B-and-B2C.png 1200w, https:\/\/thegood.com\/wp-content\/uploads\/B2B-and-B2C-300x157.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/B2B-and-B2C-1024x536.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/B2B-and-B2C-768x402.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/B2B-and-B2C-600x314.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/B2B-and-B2C-143x75.png 143w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/thegood.com\/insights\/b2b-and-b2c-website-optimization\/'>How To Optimize Your Website For Both DTC and Wholesale<\/a><\/h3><aside class=\"stk-block-posts__meta stk-subtitle has-text-color\"><span>Katie Encabo<\/span><span class=\"stk-block-posts__meta-sep\">\u2014<\/span><time datetime=\"2024-01-30T05:10:40-08:00\">January 30, 2024<\/time><\/aside><div class=\"stk-block-posts__category stk-subtitle\"><\/div><div class=\"stk-block-posts__excerpt has-text-color\"><p>There is nothing more frustrating to a customer than arriving at a website with the expectation that they\u2019ll find the perfect product or solution to their challenge, only to be met with&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/thegood.com\/insights\/b2b-and-b2c-website-optimization\/\">Continue Reading \u2192<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-14cac2b-container stk-hover-parent\"><a href=\"https:\/\/thegood.com\/insights\/what-should-i-do-with-all-of-the-customer-data-weve-collected\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Article-Feature-Image-16.png\" class=\"attachment-full size-full wp-post-image\" alt=\"person doing research\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Article-Feature-Image-16.png 2048w, https:\/\/thegood.com\/wp-content\/uploads\/Article-Feature-Image-16-300x200.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Article-Feature-Image-16-1024x683.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Article-Feature-Image-16-768x512.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Article-Feature-Image-16-1536x1024.png 1536w, https:\/\/thegood.com\/wp-content\/uploads\/Article-Feature-Image-16-600x400.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Article-Feature-Image-16-113x75.png 113w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/thegood.com\/insights\/what-should-i-do-with-all-of-the-customer-data-weve-collected\/'>What Should We Do With All Of The Customer Data We&#8217;ve Collected?<\/a><\/h3><aside class=\"stk-block-posts__meta stk-subtitle has-text-color\"><span>Katie Encabo<\/span><span class=\"stk-block-posts__meta-sep\">\u2014<\/span><time datetime=\"2023-12-05T12:00:48-08:00\">December 5, 2023<\/time><\/aside><div class=\"stk-block-posts__category stk-subtitle\"><\/div><div class=\"stk-block-posts__excerpt has-text-color\"><p>You\u2019ve talked to your customers. You\u2019ve done the work. You have your research. Great! Now, what are you going to do with it? Many companies conduct amazing research to understand their customers,&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/thegood.com\/insights\/what-should-i-do-with-all-of-the-customer-data-weve-collected\/\">Continue Reading \u2192<\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-92aa97e\" data-block-id=\"92aa97e\"><style>@media screen and (max-width: 767px){.stk-92aa97e {padding-right:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-92aa97e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5e7590a stk-block-background\" data-v=\"4\" data-block-id=\"5e7590a\"><style>.stk-5e7590a {background-color:#f7f7f7 !important;padding-bottom:40px !important;margin-top:30px !important;}.stk-5e7590a:before{background-color:#f7f7f7 !important;}@media screen and (max-width: 767px){.stk-5e7590a {padding-top:40px !important;margin-bottom:20px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5e7590a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5e7590a-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4c0e39c\" id=\"strong-work-with-a-span-style-color-0277-c-0-class-stk-highlight-specialized-consultancy-span-not-a-do-everything-agency-strong\" data-block-id=\"4c0e39c\"><style>.stk-4c0e39c {max-width:770px !important;min-width:auto !important;padding-bottom:10px !important;margin-top:40px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important;}.stk-4c0e39c .stk-block-heading__text{font-size:40px !important;font-weight:bold !important;}@media screen and (max-width: 1023px){.stk-4c0e39c .stk-block-heading__text{font-size:24px !important;}}@media screen and (max-width: 767px){.stk-4c0e39c {padding-right:28px !important;padding-bottom:30px !important;padding-left:28px !important;margin-top:40px !important;margin-bottom:0px !important;}.stk-4c0e39c .stk-block-heading__text{font-size:24px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center has-text-align-left-mobile\"><strong>Work with a <span style=\"color: #0277c0;\" class=\"stk-highlight\">specialized consultancy<\/span>, not a \u2018do everything\u2019 agency<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-dcb9fb6\" data-block-id=\"dcb9fb6\"><style>@media screen and (max-width: 767px){.stk-dcb9fb6 {margin-bottom:26px !important;}.stk-dcb9fb6-column{row-gap:20px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-dcb9fb6-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d375d06\" data-v=\"4\" data-block-id=\"d375d06\"><style>@media screen and (max-width: 767px){.stk-d375d06-container{margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d375d06-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d375d06-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-db58856\" data-block-id=\"db58856\"><style>@media screen and (max-width: 767px){.stk-db58856-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-db58856-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7eb84c2\" data-v=\"4\" data-block-id=\"7eb84c2\"><style>.stk-7eb84c2-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-7eb84c2 {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-7eb84c2 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7eb84c2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7eb84c2-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/7.jpg\" alt=\"\" style=\"width:131px;height:auto\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d2b0211\" data-v=\"4\" data-block-id=\"d2b0211\"><style>@media screen and (max-width: 767px){.stk-d2b0211 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d2b0211-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d2b0211-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-90c2b75\" data-block-id=\"90c2b75\"><style>@media screen and (max-width: 767px){.stk-90c2b75 {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">Certified experts with degrees in <strong>HCI, design, research, development<\/strong>, and more.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a56e1b2\" data-v=\"4\" data-block-id=\"a56e1b2\"><style>@media screen and (max-width: 767px){.stk-a56e1b2-container{margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a56e1b2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a56e1b2-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-791bb9f\" data-block-id=\"791bb9f\"><style>@media screen and (max-width: 767px){.stk-791bb9f-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-791bb9f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-410b2b4\" data-v=\"4\" data-block-id=\"410b2b4\"><style>.stk-410b2b4-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-410b2b4 {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-410b2b4 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-410b2b4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-410b2b4-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/1-3.jpg\" alt=\"\" class=\"wp-image-107810\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/1-3.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/1-3-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/1-3-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/1-3-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/1-3-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-65366df\" data-v=\"4\" data-block-id=\"65366df\"><style>@media screen and (max-width: 767px){.stk-65366df {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-65366df-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-65366df-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-dd8f113\" data-block-id=\"dd8f113\"><style>@media screen and (max-width: 767px){.stk-dd8f113 {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">Work with team members who have optimized the digital experience of <strong>Fortune 500 companies<\/strong>.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ca7fc9a\" data-v=\"4\" data-block-id=\"ca7fc9a\"><style>@media screen and (max-width: 767px){.stk-ca7fc9a-container{margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ca7fc9a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ca7fc9a-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ce08b8e\" data-block-id=\"ce08b8e\"><style>@media screen and (max-width: 767px){.stk-ce08b8e-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ce08b8e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cb5ce12\" data-v=\"4\" data-block-id=\"cb5ce12\"><style>.stk-cb5ce12-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-cb5ce12 {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-cb5ce12 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cb5ce12-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cb5ce12-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/3-2.jpg\" alt=\"\" class=\"wp-image-107812\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/3-2.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/3-2-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/3-2-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/3-2-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/3-2-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fb179e0\" data-v=\"4\" data-block-id=\"fb179e0\"><style>@media screen and (max-width: 767px){.stk-fb179e0 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fb179e0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fb179e0-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-821342e\" data-block-id=\"821342e\"><style>@media screen and (max-width: 767px){.stk-821342e {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">You\u2019ll be <strong>one of an elite few<\/strong>. We stay experts by limiting who we work with.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-938bd46\" data-block-id=\"938bd46\"><style>@media screen and (max-width: 767px){.stk-938bd46-column{row-gap:20px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-938bd46-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bcb1dd8\" data-v=\"4\" data-block-id=\"bcb1dd8\"><style>@media screen and (max-width: 767px){.stk-bcb1dd8-container{margin-top:0px !important;margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bcb1dd8-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bcb1dd8-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a6f62f2\" data-block-id=\"a6f62f2\"><style>@media screen and (max-width: 767px){.stk-a6f62f2-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a6f62f2-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6acae34\" data-v=\"4\" data-block-id=\"6acae34\"><style>.stk-6acae34-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-6acae34 {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-6acae34 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6acae34-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6acae34-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/9.jpg\" alt=\"\" class=\"wp-image-107818\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/9.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/9-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/9-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/9-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/9-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-93cd955\" data-v=\"4\" data-block-id=\"93cd955\"><style>@media screen and (max-width: 767px){.stk-93cd955 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-93cd955-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-93cd955-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7bd439c\" data-block-id=\"7bd439c\"><style>@media screen and (max-width: 767px){.stk-7bd439c {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">Our founder has written <strong>three best-selling books<\/strong> on optimization.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8101556\" data-v=\"4\" data-block-id=\"8101556\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8101556-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8101556-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-3851d29\" data-block-id=\"3851d29\"><style>@media screen and (max-width: 767px){.stk-3851d29-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3851d29-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f629e9c\" data-v=\"4\" data-block-id=\"f629e9c\"><style>.stk-f629e9c-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-f629e9c {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-f629e9c {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f629e9c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f629e9c-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/5-1.jpg\" alt=\"\" class=\"wp-image-107814\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/5-1.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-31f77c7\" data-v=\"4\" data-block-id=\"31f77c7\"><style>@media screen and (max-width: 767px){.stk-31f77c7 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-31f77c7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-31f77c7-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b7e665c\" data-block-id=\"b7e665c\"><style>@media screen and (max-width: 767px){.stk-b7e665c {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">On average, team members have <strong>10 years of experience <\/strong>in digital optimization.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-761fc58\" data-v=\"4\" data-block-id=\"761fc58\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-761fc58-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-761fc58-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0f92cec\" data-block-id=\"0f92cec\"><style>@media screen and (max-width: 767px){.stk-0f92cec-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0f92cec-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a6d43dd\" data-v=\"4\" data-block-id=\"a6d43dd\"><style>.stk-a6d43dd-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-a6d43dd {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-a6d43dd {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a6d43dd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a6d43dd-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/6.jpg\" alt=\"\" class=\"wp-image-107815\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/6.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/6-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/6-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/6-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/6-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5aba4c1\" data-v=\"4\" data-block-id=\"5aba4c1\"><style>@media screen and (max-width: 767px){.stk-5aba4c1 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5aba4c1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5aba4c1-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cfab4a4\" data-block-id=\"cfab4a4\"><style>@media screen and (max-width: 767px){.stk-cfab4a4 {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">We leverage learnings from <strong>tens of thousands of research data points.<\/strong><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-243af1b\" id=\"strong-digital-experience-optimization-is-all-we-do-strong\" data-block-id=\"243af1b\"><style>.stk-243af1b {margin-top:15px !important;margin-bottom:35px !important;}@media screen and (max-width: 767px){.stk-243af1b {max-width:320px !important;min-width:auto !important;margin-top:30px !important;margin-right:auto !important;margin-left:auto !important;}.stk-243af1b .stk-block-heading__text{font-size:20px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-align-center\"><strong>Digital experience optimization is all we do. <\/strong><\/h4><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d1722d6\" id=\"ready-to-discuss-details\" data-block-id=\"d1722d6\"><style>.stk-d1722d6 {padding-bottom:15px !important;margin-bottom:0px !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center stk-block-heading--use-theme-margins\">Ready to discuss details?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-dd4f494\" data-block-id=\"dd4f494\"><style>.stk-dd4f494 {margin-bottom:45px !important;}.stk-dd4f494 .stk-block-text__text{font-size:24px !important;}@media screen and (max-width: 1023px){.stk-dd4f494 .stk-block-text__text{font-size:24px !important;}}@media screen and (max-width: 767px){.stk-dd4f494 {margin-bottom:30px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\">We\u2019ll know if it\u2019s a good mutual fit after just one call.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-69ac238 c-lead-form\" id=\"contact-form\" data-block-id=\"69ac238\"><style>.stk-69ac238 {align-items:center !important;max-width:1260px !important;min-width:auto !important;padding-top:25px !important;padding-right:50px !important;padding-bottom:25px !important;padding-left:50px !important;margin-top:0px !important;margin-bottom:0px !important;display:flex !important;}.stk-69ac238-column{--stk-column-gap:100px !important;}@media screen and (max-width: 1023px){.stk-69ac238 {padding-top:50px !important;padding-bottom:60px !important;}}@media screen and (max-width: 767px){.stk-69ac238 {padding-top:50px !important;padding-bottom:60px !important;margin-right:39px !important;margin-left:39px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-69ac238-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6c83072\" data-v=\"4\" data-block-id=\"6c83072\"><style>.stk-6c83072 {align-self:flex-start !important;align-items:center !important;display:flex !important;}@media screen and (max-width: 767px){.stk-6c83072-container{margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6c83072-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6c83072-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-46c98d6\" data-block-id=\"46c98d6\"><style>.stk-46c98d6-column{--stk-column-gap:25px !important;}@media screen and (max-width: 767px){.stk-46c98d6-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center-mobile stk-block-content stk-content-align stk-46c98d6-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1e2d8fb\" data-v=\"4\" data-block-id=\"1e2d8fb\"><style>.stk-1e2d8fb-container{margin-right:10px !important;margin-left:0px !important;}@media screen and (max-width: 767px){.stk-1e2d8fb-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1e2d8fb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1e2d8fb-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-aedeb19\" data-block-id=\"aedeb19\"><style>.stk-aedeb19 {padding-bottom:0px !important;margin-bottom:0px !important;}.stk-aedeb19 .stk-img-wrapper{width:60% !important;}@media screen and (max-width: 767px){.stk-aedeb19 .stk-img-wrapper{width:40% !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-101253\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon.png\" width=\"600\" height=\"600\" alt=\"Testing Plan\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-96x96.png 96w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-aea9b7a\" id=\"user-centered-optimization-practices\" data-block-id=\"aea9b7a\"><style>.stk-aea9b7a {padding-top:0px !important;margin-top:-20px !important;margin-bottom:8px !important;}.stk-aea9b7a .stk-block-heading__text{font-size:18px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-aea9b7a .stk-block-heading__text{font-size:16px !important;}}@media screen and (max-width: 767px){.stk-aea9b7a {margin-bottom:8px !important;}.stk-aea9b7a .stk-block-heading__text{font-size:14px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-center stk-block-heading--use-theme-margins\">User-centered Optimization Practices<\/h3><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-96ea485\" data-v=\"4\" data-block-id=\"96ea485\"><style>.stk-96ea485-container{margin-right:5px !important;margin-left:5px !important;}@media screen and (max-width: 767px){.stk-96ea485-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-96ea485-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-96ea485-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-fd92f67\" data-block-id=\"fd92f67\"><style>.stk-fd92f67 {padding-bottom:0px !important;margin-bottom:0px !important;}.stk-fd92f67 .stk-img-wrapper{width:60% !important;}@media screen and (max-width: 767px){.stk-fd92f67 .stk-img-wrapper{width:40% !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-101254\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon.png\" width=\"600\" height=\"600\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-96x96.png 96w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ca29ae8\" id=\"improved-website-performance\" data-block-id=\"ca29ae8\"><style>.stk-ca29ae8 {padding-top:0px !important;margin-top:-20px !important;margin-bottom:8px !important;}.stk-ca29ae8 .stk-block-heading__text{font-size:18px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-ca29ae8 .stk-block-heading__text{font-size:16px !important;}}@media screen and (max-width: 767px){.stk-ca29ae8 {margin-bottom:8px !important;}.stk-ca29ae8 .stk-block-heading__text{font-size:14px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-center stk-block-heading--use-theme-margins\">Improved Website Performance<\/h3><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4c5dc55\" data-v=\"4\" data-block-id=\"4c5dc55\"><style>.stk-4c5dc55-container{margin-right:0px !important;margin-left:10px !important;}@media screen and (max-width: 767px){.stk-4c5dc55-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4c5dc55-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4c5dc55-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-50eb9ea\" data-block-id=\"50eb9ea\"><style>.stk-50eb9ea {padding-bottom:0px !important;margin-bottom:0px !important;}.stk-50eb9ea .stk-img-wrapper{width:60% !important;}@media screen and (max-width: 767px){.stk-50eb9ea .stk-img-wrapper{width:40% !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-101255\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon.png\" width=\"600\" height=\"600\" alt=\"Research &amp; Data Analysis\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-96x96.png 96w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-869bbec\" id=\"ongoing-strategic-advisement\" data-block-id=\"869bbec\"><style>.stk-869bbec {padding-top:0px !important;margin-top:-20px !important;margin-bottom:8px !important;}.stk-869bbec .stk-block-heading__text{font-size:18px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-869bbec .stk-block-heading__text{font-size:16px !important;}}@media screen and (max-width: 767px){.stk-869bbec {margin-bottom:8px !important;}.stk-869bbec .stk-block-heading__text{font-size:14px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-center stk-block-heading--use-theme-margins\">Ongoing Strategic Advisement<\/h3><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9d2d79e\" data-block-id=\"9d2d79e\"><style>.stk-9d2d79e {margin-bottom:25px !important;}.stk-9d2d79e .stk-block-text__text{font-size:18px !important;color:#ffffff !important;font-weight:bold !important;}@media screen and (max-width: 1023px){.stk-9d2d79e .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-9d2d79e {margin-top:30px !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">A general practitioner isn\u2019t going to solve your digital experience challenges. You need a team of experts to diagnose and prescribe a solution.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8676d23\" data-block-id=\"8676d23\"><style>.stk-8676d23 {margin-bottom:25px !important;}.stk-8676d23 .stk-block-text__text{font-size:18px !important;color:#ffffff !important;font-weight:bold !important;}@media screen and (max-width: 1023px){.stk-8676d23 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-8676d23 {margin-bottom:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Every Digital Experience Optimization Program\u2122 starts with an introductory call to see if it&#8217;s a good mutual fit. Let&#8217;s talk! <\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9d06c01 conversion-form\" data-v=\"4\" data-block-id=\"9d06c01\"><style>.stk-9d06c01-container{margin-top:30px !important;}@media screen and (max-width: 767px){.stk-9d06c01-container{margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9d06c01-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9d06c01-inner-blocks\">\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5834619,\n\t\t\t\t\t\t\t\t\tformId: \"09aaf882-d4e0-480e-bd24-a19d63e9b3e2\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1768294587000-7933245727\",\n\t\t\t\t\t\t\t\t\tregion: \"na2\",\n\t\t\t\t\t\t\t\t\tcssRequired: \".submitted-message { overflow: auto; } .hs-form-88422a7d-0355-4f27-b674-4b9fcc71560c, .hs-form-ac90f61a-a614-4bcd-b57a-18cd0e91ceff { color: #fff }\",\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1768294587000-7933245727\"><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Get to know your best customers Turn user insights into actionable e-commerce website improvements with expert research, design, and strategy- all under one roof. SCHEDULE AN INTRODUCTORY CALL EXPLORE THE DXO PROGRAM\u2122 TRUSTED BY: The Good is an expert digital experience optimization consultancy that helps ecommerce companies grow. Drive customer loyalty Deliver an experience so [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":109994,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":[],"footnotes":""},"class_list":["post-109976","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS.jpg",1200,800,false],"thumbnail":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS-150x150.jpg",150,150,true],"medium":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS-300x200.jpg",300,200,true],"medium_large":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS-768x512.jpg",768,512,true],"large":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS.jpg",1200,800,false],"2048x2048":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS.jpg",1200,800,false],"teaser":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS-380x215.jpg",380,215,true],"teaser-large":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS-760x430.jpg",760,430,true],"insights-featured":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS-600x400.jpg",600,400,true],"case-study-logo-small":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS-113x75.jpg",113,75,true],"gform-image-choice-sm":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS-300x300.jpg",300,300,true],"gform-image-choice-md":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS-400x400.jpg",400,400,true],"gform-image-choice-lg":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS-600x600.jpg",600,600,true],"profile_24":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS-24x24.jpg",24,24,true],"profile_48":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS-48x48.jpg",48,48,true],"profile_96":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS-96x96.jpg",96,96,true],"profile_150":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS-150x150.jpg",150,150,true],"profile_300":["https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Get to know your best customers Turn user insights into actionable e-commerce website improvements with expert research, design, and strategy- all under one roof. SCHEDULE AN INTRODUCTORY CALL EXPLORE THE DXO PROGRAM\u2122 TRUSTED BY: The Good is an expert digital experience optimization consultancy that helps ecommerce companies grow. Drive customer loyalty Deliver an experience so user-centric that shoppers never want to go anywhere else. Stay user-centered Form a deepened understanding of customers and build a valuable knowledge center of customer insights. Identify and solve problems Create a culture of user-centered decisions rather than those based on the highest-paid person\u2019s opinion,&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Caroline Appert","url":"https:\/\/thegood.com\/author\/carolineappert\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understand Your Customers - DXO Program\u2122<\/title>\n<meta name=\"description\" content=\"Understand and optimize for your unique users with expert research, design, and product strategy all under one roof.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegood.com\/understand-your-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understand Your Customers\" \/>\n<meta property=\"og:description\" content=\"Understand and optimize for your unique users with expert research, design, and product strategy all under one roof.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thegood.com\/understand-your-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"The Good\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thegoodgroup\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-05T21:37:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@thegood\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thegood.com\/understand-your-customers\/\",\"url\":\"https:\/\/thegood.com\/understand-your-customers\/\",\"name\":\"Understand Your Customers - DXO Program\u2122\",\"isPartOf\":{\"@id\":\"https:\/\/thegood.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thegood.com\/understand-your-customers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thegood.com\/understand-your-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS.jpg\",\"datePublished\":\"2024-12-04T15:49:16+00:00\",\"dateModified\":\"2024-12-05T21:37:33+00:00\",\"description\":\"Understand and optimize for your unique users with expert research, design, and product strategy all under one roof.\",\"breadcrumb\":{\"@id\":\"https:\/\/thegood.com\/understand-your-customers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thegood.com\/understand-your-customers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thegood.com\/understand-your-customers\/#primaryimage\",\"url\":\"https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS.jpg\",\"contentUrl\":\"https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thegood.com\/understand-your-customers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thegood.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understand Your Customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thegood.com\/#website\",\"url\":\"https:\/\/thegood.com\/\",\"name\":\"The Good\",\"description\":\"Optimizing Digital Experiences\",\"publisher\":{\"@id\":\"https:\/\/thegood.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thegood.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Corporation\",\"ProfessionalService\"],\"@id\":\"https:\/\/thegood.com\/#organization\",\"name\":\"The Good\",\"url\":\"https:\/\/thegood.com\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thegood.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thegood.com\/wp-content\/uploads\/The_Good_Logo.png\",\"contentUrl\":\"https:\/\/thegood.com\/wp-content\/uploads\/The_Good_Logo.png\",\"width\":531,\"height\":130,\"caption\":\"The Good\"},\"image\":{\"@id\":\"https:\/\/thegood.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/thegood\",\"https:\/\/twitter.com\/thegoodcompany\"],\"description\":\"Digital Experience Optimization consultancy specializing in conversion rate optimization, UX research, and A\/B testing\",\"foundingDate\":\"2009\",\"knowsAbout\":[\"Conversion Rate Optimization\",\"A\/B Testing and Multivariate Testing\",\"User Experience Research and Design\",\"Digital Experience Optimization\",\"E-commerce Optimization\",\"SaaS Conversion Optimization\",\"Landing Page Optimization\",\"Checkout Flow Optimization\",\"Mobile Conversion Optimization\",\"Customer Journey Mapping\",\"Behavioral Analytics\",\"Heat Map Analysis\",\"User Session Recording Analysis\",\"Conversion Funnel Optimization\",\"Website Performance Optimization\",\"Growth Hacking Strategies\",\"Revenue Optimization\",\"Customer Acquisition Optimization\",\"Retention Rate Optimization\",\"Form Optimization\",\"Call-to-Action Optimization\",\"Product Page Optimization\",\"Personalization Strategies\"],\"hasOfferCatalog\":{\"@type\":\"OfferCatalog\",\"name\":\"Digital Experience Optimization Services\",\"description\":\"Comprehensive conversion rate optimization and user experience services\",\"itemListElement\":[{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Digital Experience Optimization Program\",\"description\":\"Comprehensive analysis of your website to identify conversion barriers and optimization opportunities using advanced analytics, user behavior analysis, and industry best practices\",\"serviceType\":\"Conversion Rate Optimization\",\"category\":\"Digital Marketing Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Conversion Rate Optimization Audit\",\"description\":\"Comprehensive analysis of your website to identify conversion barriers and optimization opportunities using advanced analytics, user behavior analysis, and industry best practices\",\"serviceType\":\"Conversion Rate Optimization\",\"category\":\"Digital Marketing Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"A\/B Testing Program\",\"description\":\"Systematic testing program to validate improvements and maximize conversion rates through statistical analysis and controlled experiments\",\"serviceType\":\"A\/B Testing\",\"category\":\"Digital Marketing Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"User Experience Research\",\"description\":\"In-depth user research including surveys, interviews, behavioral analysis, and usability testing to understand customer needs and pain points\",\"serviceType\":\"User Experience Research\",\"category\":\"User Experience Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"E-commerce Optimization\",\"description\":\"Specialized optimization for online stores including product pages, checkout flows, shopping cart optimization, and revenue enhancement strategies\",\"serviceType\":\"E-commerce Optimization\",\"category\":\"E-commerce Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Landing Page Optimization\",\"description\":\"Optimization of landing pages for paid advertising campaigns and organic traffic to maximize lead generation and conversion rates\",\"serviceType\":\"Landing Page Optimization\",\"category\":\"Digital Marketing Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Mobile Conversion Optimization\",\"description\":\"Mobile-specific optimization to improve conversion rates on smartphones and tablets, including responsive design and mobile UX improvements\",\"serviceType\":\"Mobile Optimization\",\"category\":\"Mobile Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"SaaS Conversion Optimization\",\"description\":\"Specialized optimization for software-as-a-service companies focusing on trial-to-paid conversions, onboarding optimization, and customer retention\",\"serviceType\":\"SaaS Optimization\",\"category\":\"Software Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Digital Experience Optimization Program\",\"description\":\"Comprehensive ongoing optimization program combining CRO, UX research, A\/B testing, and performance monitoring for sustained growth\",\"serviceType\":\"Digital Experience Optimization\",\"category\":\"Digital Marketing Services\"}}]},\"serviceArea\":{\"@type\":\"GeoShape\",\"name\":\"Worldwide\"},\"seeks\":[\"Increased conversion rates\",\"Higher revenue per visitor\",\"Improved user experience\",\"Better return on advertising spend\",\"Data-driven optimization strategies\",\"Reduced customer acquisition costs\",\"Improved customer lifetime value\",\"Enhanced website performance\",\"Mobile optimization\",\"Checkout optimization\",\"Landing page improvements\",\"A\/B testing expertise\",\"User research insights\",\"Conversion funnel optimization\",\"Revenue growth strategies\"],\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Portland\",\"addressRegion\":\"Oregon\",\"addressCountry\":\"United States\",\"postalCode\":\"97201\"},\"keywords\":[\"conversion rate optimization expert\",\"CRO consultant\",\"A\/B testing specialist\",\"e-commerce optimization agency\",\"user experience research\",\"website conversion improvement\",\"digital experience optimization\",\"landing page optimization expert\",\"mobile conversion specialist\",\"SaaS conversion optimization\",\"checkout optimization expert\",\"revenue optimization consultant\",\"growth hacking agency\",\"conversion rate audit\",\"website performance optimization\",\"customer journey optimization\",\"behavioral analytics expert\",\"conversion funnel optimization\",\"personalization strategy consultant\",\"retention rate optimization expert\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"503-488-5935\",\"contactType\":\"customer service\",\"availableLanguage\":\"English\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Understand Your Customers - DXO Program\u2122","description":"Understand and optimize for your unique users with expert research, design, and product strategy all under one roof.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thegood.com\/understand-your-customers\/","og_locale":"en_US","og_type":"article","og_title":"Understand Your Customers","og_description":"Understand and optimize for your unique users with expert research, design, and product strategy all under one roof.","og_url":"https:\/\/thegood.com\/understand-your-customers\/","og_site_name":"The Good","article_publisher":"https:\/\/www.facebook.com\/thegoodgroup","article_modified_time":"2024-12-05T21:37:33+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@thegood","twitter_misc":{"Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thegood.com\/understand-your-customers\/","url":"https:\/\/thegood.com\/understand-your-customers\/","name":"Understand Your Customers - DXO Program\u2122","isPartOf":{"@id":"https:\/\/thegood.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thegood.com\/understand-your-customers\/#primaryimage"},"image":{"@id":"https:\/\/thegood.com\/understand-your-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS.jpg","datePublished":"2024-12-04T15:49:16+00:00","dateModified":"2024-12-05T21:37:33+00:00","description":"Understand and optimize for your unique users with expert research, design, and product strategy all under one roof.","breadcrumb":{"@id":"https:\/\/thegood.com\/understand-your-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thegood.com\/understand-your-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thegood.com\/understand-your-customers\/#primaryimage","url":"https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS.jpg","contentUrl":"https:\/\/thegood.com\/wp-content\/uploads\/UNDERSTAND-YOUR-CUSTOMERS.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/thegood.com\/understand-your-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thegood.com\/"},{"@type":"ListItem","position":2,"name":"Understand Your Customers"}]},{"@type":"WebSite","@id":"https:\/\/thegood.com\/#website","url":"https:\/\/thegood.com\/","name":"The Good","description":"Optimizing Digital Experiences","publisher":{"@id":"https:\/\/thegood.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thegood.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Corporation","ProfessionalService"],"@id":"https:\/\/thegood.com\/#organization","name":"The Good","url":"https:\/\/thegood.com","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thegood.com\/#\/schema\/logo\/image\/","url":"https:\/\/thegood.com\/wp-content\/uploads\/The_Good_Logo.png","contentUrl":"https:\/\/thegood.com\/wp-content\/uploads\/The_Good_Logo.png","width":531,"height":130,"caption":"The Good"},"image":{"@id":"https:\/\/thegood.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/thegood","https:\/\/twitter.com\/thegoodcompany"],"description":"Digital Experience Optimization consultancy specializing in conversion rate optimization, UX research, and A\/B testing","foundingDate":"2009","knowsAbout":["Conversion Rate Optimization","A\/B Testing and Multivariate Testing","User Experience Research and Design","Digital Experience Optimization","E-commerce Optimization","SaaS Conversion Optimization","Landing Page Optimization","Checkout Flow Optimization","Mobile Conversion Optimization","Customer Journey Mapping","Behavioral Analytics","Heat Map Analysis","User Session Recording Analysis","Conversion Funnel Optimization","Website Performance Optimization","Growth Hacking Strategies","Revenue Optimization","Customer Acquisition Optimization","Retention Rate Optimization","Form Optimization","Call-to-Action Optimization","Product Page Optimization","Personalization Strategies"],"hasOfferCatalog":{"@type":"OfferCatalog","name":"Digital Experience Optimization Services","description":"Comprehensive conversion rate optimization and user experience services","itemListElement":[{"@type":"Offer","itemOffered":{"@type":"Service","name":"Digital Experience Optimization Program","description":"Comprehensive analysis of your website to identify conversion barriers and optimization opportunities using advanced analytics, user behavior analysis, and industry best practices","serviceType":"Conversion Rate Optimization","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Conversion Rate Optimization Audit","description":"Comprehensive analysis of your website to identify conversion barriers and optimization opportunities using advanced analytics, user behavior analysis, and industry best practices","serviceType":"Conversion Rate Optimization","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"A\/B Testing Program","description":"Systematic testing program to validate improvements and maximize conversion rates through statistical analysis and controlled experiments","serviceType":"A\/B Testing","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"User Experience Research","description":"In-depth user research including surveys, interviews, behavioral analysis, and usability testing to understand customer needs and pain points","serviceType":"User Experience Research","category":"User Experience Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"E-commerce Optimization","description":"Specialized optimization for online stores including product pages, checkout flows, shopping cart optimization, and revenue enhancement strategies","serviceType":"E-commerce Optimization","category":"E-commerce Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Landing Page Optimization","description":"Optimization of landing pages for paid advertising campaigns and organic traffic to maximize lead generation and conversion rates","serviceType":"Landing Page Optimization","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Mobile Conversion Optimization","description":"Mobile-specific optimization to improve conversion rates on smartphones and tablets, including responsive design and mobile UX improvements","serviceType":"Mobile Optimization","category":"Mobile Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"SaaS Conversion Optimization","description":"Specialized optimization for software-as-a-service companies focusing on trial-to-paid conversions, onboarding optimization, and customer retention","serviceType":"SaaS Optimization","category":"Software Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Digital Experience Optimization Program","description":"Comprehensive ongoing optimization program combining CRO, UX research, A\/B testing, and performance monitoring for sustained growth","serviceType":"Digital Experience Optimization","category":"Digital Marketing Services"}}]},"serviceArea":{"@type":"GeoShape","name":"Worldwide"},"seeks":["Increased conversion rates","Higher revenue per visitor","Improved user experience","Better return on advertising spend","Data-driven optimization strategies","Reduced customer acquisition costs","Improved customer lifetime value","Enhanced website performance","Mobile optimization","Checkout optimization","Landing page improvements","A\/B testing expertise","User research insights","Conversion funnel optimization","Revenue growth strategies"],"address":{"@type":"PostalAddress","addressLocality":"Portland","addressRegion":"Oregon","addressCountry":"United States","postalCode":"97201"},"keywords":["conversion rate optimization expert","CRO consultant","A\/B testing specialist","e-commerce optimization agency","user experience research","website conversion improvement","digital experience optimization","landing page optimization expert","mobile conversion specialist","SaaS conversion optimization","checkout optimization expert","revenue optimization consultant","growth hacking agency","conversion rate audit","website performance optimization","customer journey optimization","behavioral analytics expert","conversion funnel optimization","personalization strategy consultant","retention rate optimization expert"],"contactPoint":{"@type":"ContactPoint","telephone":"503-488-5935","contactType":"customer service","availableLanguage":"English"}}]}},"_links":{"self":[{"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/pages\/109976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/comments?post=109976"}],"version-history":[{"count":3,"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/pages\/109976\/revisions"}],"predecessor-version":[{"id":110075,"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/pages\/109976\/revisions\/110075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/media\/109994"}],"wp:attachment":[{"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/media?parent=109976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}