{"id":109995,"date":"2024-12-04T10:10:37","date_gmt":"2024-12-04T18:10:37","guid":{"rendered":"https:\/\/thegood.com\/?page_id=109995"},"modified":"2024-12-05T13:37:45","modified_gmt":"2024-12-05T21:37:45","slug":"validate-design-decisions","status":"publish","type":"page","link":"https:\/\/thegood.com\/validate-design-decisions\/","title":{"rendered":"Validate Design Decisions"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-1842215 stk-block-background\" data-block-id=\"1842215\"><style>.stk-1842215 .stk--block-align-1842215{align-items:center !important;}.stk-1842215 {background-color:#000000 !important;background-position:center center !important;align-items:flex-start !important;padding-top:168px !important;padding-bottom:110px !important;margin-bottom:-68px !important;display:flex !important;top:-68px !important;}.stk-1842215:before{background-color:#000000 !important;}.stk-1842215 > .stk-separator__bottom .stk-separator__wrapper{height:30px !important;}.stk-1842215-column{--stk-column-gap:100px !important;}@media screen and (max-width: 767px){.stk-1842215 {padding-top:120px !important;padding-bottom:43px !important;margin-bottom:0px !important;}}<\/style><style class=\"stk-custom-css\">@media screen and (max-width:767px){.stk-1842215 .hero-video.stk-a9aa058 .stk-block-column__content{padding-left:10px !important;padding-right:10px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-1842215 stk-block-content stk-content-align stk-1842215-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ea19733\" data-v=\"4\" data-block-id=\"ea19733\"><style>.stk-ea19733-container{margin-top:0px !important;margin-right:0px !important;margin-left:12px !important;padding-top:0px !important;}.stk-ea19733 {align-self:center !important;max-width:93% !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}.stk-ea19733-inner-blocks{justify-content:center !important;}@media screen and (max-width: 1023px){.stk-ea19733-container{margin-left:12px !important;}}@media screen and (max-width: 767px){.stk-ea19733-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-right:0px !important;padding-left:0px !important;}.stk-ea19733 {max-width:80% !important;min-width:auto !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ea19733-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-ea19733-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2dddd63\" id=\"strong-launch-website-changes-with-confidence-strong\" data-block-id=\"2dddd63\"><style>.stk-2dddd63 {align-items:center !important;padding-top:0px !important;margin-top:0px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important;display:flex !important;top:0px !important;}.stk-2dddd63 .stk-block-heading__text{font-size:48px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-2dddd63 .stk-block-heading__text{font-size:36px !important;}}@media screen and (max-width: 767px){.stk-2dddd63 {max-width:220px !important;min-width:auto !important;padding-top:0px !important;margin-top:0px !important;}.stk-2dddd63 .stk-block-heading__text{font-size:36px !important;}}<\/style><h1 class=\"stk-block-heading__text has-text-color has-text-align-center\"><strong>Launch website changes with confidence<\/strong><\/h1><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4758ccc\" data-block-id=\"4758ccc\"><style>.stk-4758ccc {padding-bottom:15px !important;margin-top:17px !important;margin-bottom:35px !important;}.stk-4758ccc .stk-block-text__text{font-size:24px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-4758ccc {margin-top:7px !important;}.stk-4758ccc .stk-block-text__text{font-size:24px !important;}}@media screen and (max-width: 767px){.stk-4758ccc {margin-bottom:15px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center-mobile\">Validate design decisions with expert research, design, and strategy- all under one roof.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-9869437\" data-block-id=\"9869437\"><style>.stk-9869437-column{max-width:658px !important;min-width:auto !important;--stk-columns-spacing:6px !important;justify-content:space-evenly !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9869437-column stk--flex\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-08d8f08\" data-v=\"4\" data-block-id=\"08d8f08\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-08d8f08-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-08d8f08-inner-blocks\">\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-480044d\" data-block-id=\"480044d\"><style>.stk-480044d .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-480044d .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-480044d .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-7a37fa1\" data-block-id=\"7a37fa1\"><style>.stk-7a37fa1 .stk-button{background:#0277c0 !important;}.stk-7a37fa1 .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;text-transform:uppercase !important;font-family:\"Nunito Sans\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-7a37fa1 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#contact-form\"><span class=\"stk-button__inner-text\"><strong>SCHEDULE AN INTRODUCTORY CALL<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4dbf32e\" data-v=\"4\" data-block-id=\"4dbf32e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4dbf32e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4dbf32e-inner-blocks\">\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-31966ea\" data-block-id=\"31966ea\"><style>.stk-31966ea .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-31966ea .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-31966ea .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-ab49672\" data-block-id=\"ab49672\"><style>.stk-ab49672 .stk-button{background:#ffffff !important;}.stk-ab49672 .stk-button__inner-text{font-size:14px !important;color:#000000 !important;font-weight:bold !important;text-transform:uppercase !important;font-family:\"Nunito Sans\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-ab49672 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/thegood.com\/digital-experience-optimization-program\"><span class=\"has-text-color stk-button__inner-text\"><strong>EXPLORE THE DXO PROGRAM\u2122<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a70dff6 stk-block-background quotes\" data-block-id=\"a70dff6\"><style>.stk-a70dff6 {background-color:#f7f7f7 !important;padding-top:50px !important;padding-bottom:15px !important;}.stk-a70dff6:before{background-color:#f7f7f7 !important;}@media screen and (max-width: 1023px){.stk-a70dff6 {margin-top:-68px !important;}}@media screen and (max-width: 767px){.stk-a70dff6 {padding-top:42px !important;padding-bottom:15px !important;margin-top:-68px !important;}.stk-a70dff6-column{--stk-column-gap:70px !important;row-gap:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a70dff6-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cbe1810\" data-v=\"4\" data-block-id=\"cbe1810\"><style>.stk-cbe1810-container{margin-top:0px !important;margin-right:30px !important;margin-bottom:15px !important;margin-left:0px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-cbe1810-inner-blocks{justify-content:center !important;}.stk-cbe1810 {padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-cbe1810-container{margin-top:0px !important;margin-right:30px !important;margin-bottom:15px !important;margin-left:0px !important;padding-bottom:50px !important;}}@media screen and (max-width: 767px){.stk-cbe1810-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-bottom:0px !important;}.stk-cbe1810 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cbe1810-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center-mobile stk--column-flex stk-block-content stk-inner-blocks stk-cbe1810-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-26a7f8f\" data-block-id=\"26a7f8f\"><style>.stk-26a7f8f {align-items:center !important;display:flex !important;}.stk-26a7f8f .stk-block-text__text{font-size:16px !important;font-weight:bold !important;letter-spacing:3px !important;}@media screen and (max-width: 1023px){.stk-26a7f8f {align-items:center !important;display:flex !important;}.stk-26a7f8f .stk-block-text__text{font-size:12px !important;}}@media screen and (max-width: 767px){.stk-26a7f8f .stk-block-text__text{font-size:12px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center has-text-align-center-tablet has-text-align-center-mobile\">TRUSTED BY:<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-371802c\" data-v=\"4\" data-block-id=\"371802c\"><style>.stk-371802c-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-371802c {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-371802c-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-371802c-container{margin-top:20px !important;margin-right:0px !important;margin-bottom:20px !important;margin-left:0px !important;}.stk-371802c {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-371802c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-371802c-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-center has-text-align-center-mobile stk-block stk-85b0e04\" data-block-id=\"85b0e04\"><style>.stk-85b0e04 {align-items:center !important;display:flex !important;}@media screen and (max-width: 767px){.stk-85b0e04 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107289\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/5-1.png\" width=\"800\" height=\"300\" alt=\"adobe logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/5-1.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6806b89\" data-v=\"4\" data-block-id=\"6806b89\"><style>.stk-6806b89-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-6806b89 {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-6806b89-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-6806b89-container{margin-top:20px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important;max-width:90% !important;min-width:auto !important;}.stk-6806b89 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6806b89-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6806b89-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-center has-text-align-center-mobile stk-block stk-bf84332\" data-block-id=\"bf84332\"><style>.stk-bf84332 {align-items:center !important;max-width:65% !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;display:flex !important;}@media screen and (max-width: 767px){.stk-bf84332 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107339\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9.png\" width=\"1280\" height=\"541\" alt=\"The Economist\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9.png 1280w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-300x127.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-1024x433.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-768x325.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-600x254.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-177x75.png 177w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-27abdf6\" data-v=\"4\" data-block-id=\"27abdf6\"><style>.stk-27abdf6-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-27abdf6 {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-27abdf6-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-27abdf6-container{margin-top:20px !important;margin-right:0px !important;margin-bottom:20px !important;margin-left:0px !important;}.stk-27abdf6 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-27abdf6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-27abdf6-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-center has-text-align-center-mobile stk-block stk-8dfc4b7\" data-block-id=\"8dfc4b7\"><style>.stk-8dfc4b7 {align-items:center !important;display:flex !important;}@media screen and (max-width: 767px){.stk-8dfc4b7 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107287\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/3-3.png\" width=\"800\" height=\"300\" alt=\"Xerox\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/3-3.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/3-3-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/3-3-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/3-3-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/3-3-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e924964\" data-v=\"4\" data-block-id=\"e924964\"><style>.stk-e924964-container{margin-top:0px !important;margin-right:auto !important;margin-bottom:15px !important;margin-left:auto !important;max-width:70% !important;min-width:auto !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-e924964 {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-e924964-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-e924964-container{margin-top:20px !important;margin-right:auto 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src=\"https:\/\/thegood.com\/wp-content\/uploads\/1-10.png\" width=\"800\" height=\"300\" alt=\"millerknoll\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/1-10.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/1-10-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/1-10-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/1-10-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/1-10-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5263c84\" data-v=\"4\" data-block-id=\"5263c84\"><style>.stk-5263c84-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-5263c84 {align-self:center !important;padding-right:0px !important;padding-left:0px !important;}@media screen and (max-width: 1023px){.stk-5263c84-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-5263c84-container{margin-top:20px !important;margin-right:0px !important;margin-bottom:40px !important;margin-left:0px !important;}.stk-5263c84 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5263c84-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5263c84-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-center has-text-align-center-mobile stk-block stk-73b5ec7\" data-block-id=\"73b5ec7\"><style>.stk-73b5ec7 {align-items:center !important;display:flex !important;}@media screen and (max-width: 767px){.stk-73b5ec7 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107174\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/MillerKnoll-Logo-e1710531893821.png\" width=\"3840\" height=\"1030\" alt=\"pendleton logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/MillerKnoll-Logo-e1710531893821.png 3840w, https:\/\/thegood.com\/wp-content\/uploads\/MillerKnoll-Logo-e1710531893821-300x80.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/MillerKnoll-Logo-e1710531893821-1024x275.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/MillerKnoll-Logo-e1710531893821-768x206.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/MillerKnoll-Logo-e1710531893821-1536x412.png 1536w, https:\/\/thegood.com\/wp-content\/uploads\/MillerKnoll-Logo-e1710531893821-2048x549.png 2048w, https:\/\/thegood.com\/wp-content\/uploads\/MillerKnoll-Logo-e1710531893821-600x161.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/MillerKnoll-Logo-e1710531893821-260x70.png 260w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-6e6d8b1\" id=\"the-good-is-an-expert-digital-experience-optimization-consultancy-that-helps-ecommerce-companies-grow\" data-block-id=\"6e6d8b1\"><style>.stk-6e6d8b1 {max-width:910px !important;min-width:auto !important;margin-top:0px !important;margin-right:auto !important;margin-bottom:24px !important;margin-left:auto !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">The Good is an expert digital experience optimization consultancy that helps ecommerce companies grow.<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6c40c80\" data-block-id=\"6c40c80\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6c40c80-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c7f531f\" data-v=\"4\" data-block-id=\"c7f531f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c7f531f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c7f531f-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f1b358c\" data-block-id=\"f1b358c\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f1b358c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c44f253\" data-v=\"4\" data-block-id=\"c44f253\"><style>@media screen and (min-width: 768px){.stk-c44f253 {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c44f253-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c44f253-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"996\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis.png\" alt=\"Conduct Competitive Analysis\" class=\"wp-image-103111\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis.png 1000w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis-768x765.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis-600x598.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Competitive-Analysis-96x96.png 96w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e78d167\" data-v=\"4\" data-block-id=\"e78d167\"><style>@media screen and (min-width: 768px){.stk-e78d167 {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e78d167-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e78d167-inner-blocks\">\n<h5 class=\"wp-block-heading\" id=\"h-go-beyond-surface-level-metrics\"><strong><strong><strong><strong><strong>Go beyond surface-level metrics<\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n<p>Dig into user behavior with in-depth research and build a valuable knowledge center of customer insights.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c2365df\" data-block-id=\"c2365df\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c2365df-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-68b30ab\" data-v=\"4\" data-block-id=\"68b30ab\"><style>@media screen and (min-width: 768px){.stk-68b30ab {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-68b30ab-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-68b30ab-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests.png\" alt=\"Design A\/B &amp; Multivariate Tests\" class=\"wp-image-103110\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests.png 1000w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests-768x768.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests-600x600.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-A-B-Tests-96x96.png 96w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f0a66ab\" data-v=\"4\" data-block-id=\"f0a66ab\"><style>@media screen and (min-width: 768px){.stk-f0a66ab {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f0a66ab-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f0a66ab-inner-blocks\">\n<h5 class=\"wp-block-heading\" id=\"h-make-fast-website-improvements\"><strong><strong><strong><strong>Make fast website improvements<\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n<p>Get rapid feedback from your ideal audience so you can implement quickly and with confidence the changes that will move the needle.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e62f473\" data-v=\"4\" data-block-id=\"e62f473\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e62f473-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e62f473-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-8869dda\" data-block-id=\"8869dda\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-8869dda-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-280ee49\" data-v=\"4\" data-block-id=\"280ee49\"><style>@media screen and (min-width: 768px){.stk-280ee49 {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-280ee49-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-280ee49-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"998\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience.png\" alt=\"Get Hands-On Experience with Real Clients\" class=\"wp-image-103108\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience.png 1000w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-768x766.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-600x599.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-96x96.png 96w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1315728\" data-v=\"4\" data-block-id=\"1315728\"><style>@media screen and (min-width: 768px){.stk-1315728 {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1315728-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1315728-inner-blocks\">\n<h5 class=\"wp-block-heading\" id=\"h-outpace-your-competition\"><strong><strong><strong><strong>Outpace your competition<\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n<p>Leverage optimization strategies that are proven to improve the ecommerce experience.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-65288c3\" data-block-id=\"65288c3\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-65288c3-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7e2ccf7\" data-v=\"4\" data-block-id=\"7e2ccf7\"><style>@media screen and (min-width: 768px){.stk-7e2ccf7 {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7e2ccf7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7e2ccf7-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience.png\" alt=\"\" class=\"wp-image-104316\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience.png 512w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-96x96.png 96w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2120827\" data-v=\"4\" data-block-id=\"2120827\"><style>@media screen and (min-width: 768px){.stk-2120827 {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2120827-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2120827-inner-blocks\">\n<h5 class=\"wp-block-heading\" id=\"h-amplify-your-impact\"><strong><strong><strong><strong>Amplify your impact<\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n<p>Multiply your capabilities with a dedicated pod of experts that leverages decades of optimization learnings to help you build a better website.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-cf8a74d\" id=\"how-it-works\" data-block-id=\"cf8a74d\"><style>.stk-cf8a74d {max-width:903px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">How it works<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a10197e\" id=\"with-a-robust-toolkit-and-a-dedicated-pod-of-experts-we-can-turn-your-user-insights-into-actionable-product-improvements-that-increase-registration\" data-block-id=\"a10197e\"><style>.stk-a10197e {max-width:915px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}.stk-a10197e .stk-block-text__text{font-size:24px !important;}@media screen and (max-width: 1023px){.stk-a10197e .stk-block-text__text{font-size:24px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\">With a robust toolkit and a dedicated pod of experts, we turn insights into data-driven designs.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-3651969\" data-block-id=\"3651969\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3651969-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8bb6fdb\" data-v=\"4\" data-block-id=\"8bb6fdb\"><style>.stk-8bb6fdb {align-self:center !important;}@media screen and (max-width: 767px){.stk-8bb6fdb-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8bb6fdb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8bb6fdb-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ef67cdb\" id=\"strong-strong-strong-strong-discover-what-makes-your-customers-convert-strong-strong-strong-strong\" data-block-id=\"ef67cdb\"><style>.stk-ef67cdb {margin-top:10px !important;margin-bottom:30px !important;}@media screen and (max-width: 1023px){.stk-ef67cdb {margin-top:0px !important;}}@media screen and (max-width: 767px){.stk-ef67cdb {margin-top:0px !important;margin-bottom:30px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-align-left-mobile stk-block-heading--use-theme-margins\"><strong><strong><strong><strong>Discover what makes your customers convert<\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p>Leveraging institutional knowledge and primary research, we get to know your customers, company, and current site. Methodologies like data analysis, heat mapping, and session recordings help us understand what keeps your customers from converting.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2c64323\" data-v=\"4\" data-block-id=\"2c64323\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2c64323-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2c64323-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/9-1-1024x597.png\" alt=\"Research\" class=\"wp-image-109609\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/9-1-1024x597.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/9-1-300x175.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/9-1-768x448.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/9-1-600x350.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/9-1-129x75.png 129w, https:\/\/thegood.com\/wp-content\/uploads\/9-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-108e8e7\" data-block-id=\"108e8e7\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-108e8e7-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f2a1f89\" data-v=\"4\" data-block-id=\"f2a1f89\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f2a1f89-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f2a1f89-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/8-1-1024x597.png\" alt=\"Strategy\" class=\"wp-image-109608\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/8-1-1024x597.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/8-1-300x175.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/8-1-768x448.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/8-1-600x350.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/8-1-129x75.png 129w, https:\/\/thegood.com\/wp-content\/uploads\/8-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-04e8025\" data-v=\"4\" data-block-id=\"04e8025\"><style>.stk-04e8025 {align-self:center !important;}@media screen and (max-width: 767px){.stk-04e8025-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-04e8025-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-04e8025-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-839f8fd\" id=\"strong-strong-strong-strong-strategize-changes-to-meet-user-needs-strong-strong-strong-strong\" data-block-id=\"839f8fd\"><style>.stk-839f8fd {margin-top:10px !important;margin-bottom:30px !important;}@media screen and (max-width: 1023px){.stk-839f8fd {margin-top:0px !important;}}@media screen and (max-width: 767px){.stk-839f8fd {margin-top:0px !important;margin-bottom:30px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-align-left-mobile stk-block-heading--use-theme-margins\"><strong><strong><strong><strong>Strategize changes to meet user needs<\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p>We distill learnings into a cohesive strategy, list of goals, and minimum experience standards. Thematic and strategic roadmaps give you a clear path to optimize the ecommerce experience.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e6b213f\" data-block-id=\"e6b213f\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e6b213f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1f47fde\" data-v=\"4\" data-block-id=\"1f47fde\"><style>.stk-1f47fde {align-self:center !important;}@media screen and (max-width: 767px){.stk-1f47fde-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1f47fde-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1f47fde-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3feca55\" id=\"strong-strong-strong-strong-validate-that-improvements-will-improve-the-user-experience-strong-strong-strong-strong\" data-block-id=\"3feca55\"><style>.stk-3feca55 {margin-top:10px !important;margin-bottom:30px !important;}@media screen and (max-width: 1023px){.stk-3feca55 {margin-top:0px !important;}}@media screen and (max-width: 767px){.stk-3feca55 {margin-top:0px !important;margin-bottom:30px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-align-left-mobile stk-block-heading--use-theme-margins\"><strong><strong><strong><strong>Validate that improvements will improve the user experience<\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p>Our expert designers craft wireframes or branded designs to deliver an elevated user experience. We then vet designs with your target audience to understand what they like and what gets them to take action. Depending on the project, we use experimentation and rapid testing methods, including A\/B testing, first-click testing, tree testing, and more. Then, we adjust designs accordingly.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cceec4f\" data-v=\"4\" data-block-id=\"cceec4f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cceec4f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cceec4f-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-1024x597.jpg\" alt=\"Validation &amp; DXO Deliverables example\" class=\"wp-image-110064\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-1024x597.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-300x175.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-768x448.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-600x350.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables-129x75.jpg 129w, https:\/\/thegood.com\/wp-content\/uploads\/Final-deliverables.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-0f3758c\" data-block-id=\"0f3758c\"><style>.stk-0f3758c .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-0f3758c .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-0f3758c .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-c7fb3d6\" data-block-id=\"c7fb3d6\"><style>.stk-c7fb3d6 .stk-button{background:#0277c0 !important;}.stk-c7fb3d6 .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;text-transform:uppercase !important;font-family:\"Nunito Sans\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-c7fb3d6 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#contact-form\"><span class=\"stk-button__inner-text\"><strong>GET IN TOUCH WITH OUR TEAM<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\" style=\"background-color:#f7f7f7\">\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\" style=\"background-color:#f7f7f7\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-f31787c\" data-block-id=\"f31787c\"><style>.stk-f31787c {padding-top:46px !important;padding-right:46px !important;padding-bottom:80px !important;padding-left:46px !important;margin-bottom:0px !important;}@media screen and (max-width: 767px){.stk-f31787c {padding-top:40px !important;padding-right:37px !important;padding-bottom:75px !important;padding-left:37px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f31787c-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-236ce58\" data-v=\"4\" data-block-id=\"236ce58\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-236ce58-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-236ce58-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c2931fe horizontal-form-container\" data-block-id=\"c2931fe\"><style>.stk-c2931fe-column{max-width:1260px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;--stk-columns-spacing:0px !important;--stk-column-gap:50px !important;}@media screen and (max-width: 1023px){.stk-c2931fe-column{--stk-columns-spacing:0px !important;}}@media screen and (max-width: 767px){.stk-c2931fe-column{--stk-columns-spacing:0px !important;row-gap:35px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c2931fe-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2de13a9 stk-block-background\" data-v=\"4\" data-block-id=\"2de13a9\"><style>.stk-2de13a9 {background-color:#ffffff !important;box-shadow:0px 4px 24px 0px #0000001a !important;padding-right:37px !important;padding-bottom:10px !important;padding-left:37px !important;}.stk-2de13a9:before{background-color:#ffffff !important;}@media screen and (max-width: 767px){.stk-2de13a9-container{margin-bottom:0px !important;}.stk-2de13a9 {margin-top:0px !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2de13a9-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-2de13a9-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-45b402a\" data-block-id=\"45b402a\"><style>.stk-45b402a {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-34px !important;margin-bottom:8px !important;}.stk-45b402a .stk--svg-wrapper .stk--inner-svg svg:last-child{height:36px !important;width:36px !important;}.stk-45b402a .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-45b402a .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#0277c0 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id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-268546b\" data-block-id=\"268546b\"><style>.stk-268546b {margin-bottom:10px !important;}<\/style><p class=\"stk-block-text__text has-text-align-left\">The Good helped us get a deeper picture of our customer\u2019s online behavior. Ultimately, that helped us better serve them and led to big year-over-year online growth.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1bfd08d\" data-block-id=\"1bfd08d\"><p class=\"stk-block-text__text has-text-align-left\">Their holistic approach and attention to detail was essential in identifying the best areas to optimize our site. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ad7ac27\" data-block-id=\"ad7ac27\"><style>.stk-ad7ac27 {max-width:250px !important;min-width:auto !important;margin-bottom:3px !important;}.stk-ad7ac27-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important;}@media screen and (max-width: 767px){.stk-ad7ac27-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ad7ac27-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c14d4cb\" data-v=\"4\" data-block-id=\"c14d4cb\"><style>.stk-c14d4cb-inner-blocks{align-items:flex-start !important;}@media screen and (min-width: 768px){.stk-c14d4cb {flex:var(--stk-flex-grow, 1) 1 calc(24.799999999999997% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-c14d4cb {flex:var(--stk-flex-grow, 1) 1 calc(29% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><style class=\"stk-custom-css\">.stk-c14d4cb.stk-block-column{min-width:63px !important;min-height:57px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c14d4cb-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-c14d4cb-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-f53fb46\" data-block-id=\"f53fb46\"><style>.stk-f53fb46 .stk-img-wrapper{width:50px !important;height:50px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107747\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/6ba3d16c-be4d-4e4d-b120-8f88c7d7a70e.png\" width=\"200\" height=\"200\" alt=\"Niro-Sivanathan-LBS\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/6ba3d16c-be4d-4e4d-b120-8f88c7d7a70e.png 200w, https:\/\/thegood.com\/wp-content\/uploads\/6ba3d16c-be4d-4e4d-b120-8f88c7d7a70e-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/6ba3d16c-be4d-4e4d-b120-8f88c7d7a70e-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/6ba3d16c-be4d-4e4d-b120-8f88c7d7a70e-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/6ba3d16c-be4d-4e4d-b120-8f88c7d7a70e-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/6ba3d16c-be4d-4e4d-b120-8f88c7d7a70e-96x96.png 96w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-62c9731\" data-v=\"4\" data-block-id=\"62c9731\"><style>@media screen and (min-width: 768px){.stk-62c9731 {flex:var(--stk-flex-grow, 1) 1 calc(75.2% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-62c9731 {flex:var(--stk-flex-grow, 1) 1 calc(71% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-62c9731-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-62c9731-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c229d42\" data-block-id=\"c229d42\"><style>.stk-c229d42 {margin-top:-1px !important;margin-bottom:0px !important;}.stk-c229d42 .stk-block-text__text{font-size:16px !important;color:#000000 !important;line-height:1.2em !important;font-weight:800 !important;}@media screen and (max-width: 1023px){.stk-c229d42 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Michael Pulichino<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-32e0919\" data-block-id=\"32e0919\"><style>.stk-32e0919 {margin-top:-3px !important;margin-bottom:0px !important;}.stk-32e0919 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-32e0919 .stk-block-text__text{font-size:14px !important;}}@media screen and (max-width: 767px){.stk-32e0919 {margin-bottom:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><em>Managing Director<\/em><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bc20494\" data-block-id=\"bc20494\"><style>.stk-bc20494 {margin-top:-3px !important;margin-bottom:8px !important;}.stk-bc20494 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-bc20494 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Swiss Gear<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized is-style-default\"><img decoding=\"async\" width=\"800\" height=\"168\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/logos-Swiss-Gear-e1711397856467.png\" alt=\"Swiss Gear\" class=\"wp-image-103735\" style=\"width:149px\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/logos-Swiss-Gear-e1711397856467.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/logos-Swiss-Gear-e1711397856467-300x63.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/logos-Swiss-Gear-e1711397856467-768x161.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/logos-Swiss-Gear-e1711397856467-600x126.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/logos-Swiss-Gear-e1711397856467-260x55.png 260w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-266cee7 stk-block-background\" data-v=\"4\" data-block-id=\"266cee7\"><style>.stk-266cee7 {background-color:#ffffff !important;box-shadow:0px 4px 24px 0px #0000001a !important;padding-right:37px !important;padding-bottom:10px !important;padding-left:37px !important;}.stk-266cee7:before{background-color:#ffffff !important;}@media screen and (max-width: 767px){.stk-266cee7-container{margin-bottom:0px !important;}.stk-266cee7 {margin-top:0px !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-266cee7-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-266cee7-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-79a535d\" data-block-id=\"79a535d\"><style>.stk-79a535d {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-34px !important;margin-bottom:8px !important;}.stk-79a535d .stk--svg-wrapper .stk--inner-svg svg:last-child{height:36px !important;width:36px !important;}.stk-79a535d .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-79a535d .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#0277c0 !important;}@media screen and (max-width: 767px){.stk-79a535d {margin-top:-26px !important;}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-79a535d\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-79-a-535-d-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-79-a-535-d-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5035635\" data-block-id=\"5035635\"><style>.stk-5035635 {margin-bottom:10px !important;}<\/style><p class=\"stk-block-text__text has-text-align-left\">\u201cThe Good is one of the best investments we have made at Prep Expert in terms of ROI, as well as in terms of the professional team. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4c9e3f0\" data-block-id=\"4c9e3f0\"><style>.stk-4c9e3f0 {margin-bottom:25px !important;}<\/style><p class=\"stk-block-text__text has-text-align-left\">Working with The Good is like working with an extension of my own team.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6be9603\" data-block-id=\"6be9603\"><style>.stk-6be9603 {max-width:250px !important;min-width:auto !important;margin-bottom:3px !important;}.stk-6be9603-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important;}@media screen and (max-width: 767px){.stk-6be9603-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6be9603-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-61c3b8f\" data-v=\"4\" data-block-id=\"61c3b8f\"><style>.stk-61c3b8f-inner-blocks{align-items:flex-start !important;}@media screen and (min-width: 768px){.stk-61c3b8f {flex:var(--stk-flex-grow, 1) 1 calc(24.799999999999997% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-61c3b8f {flex:var(--stk-flex-grow, 1) 1 calc(29% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><style class=\"stk-custom-css\">.stk-61c3b8f.stk-block-column{min-width:63px !important;min-height:57px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-61c3b8f-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-61c3b8f-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-e366625\" data-block-id=\"e366625\"><style>.stk-e366625 .stk-img-wrapper{width:50px !important;height:50px !important;}.stk-e366625 .stk-img-wrapper img{object-position:53% 19% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-109672\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-600-x-900-px.png\" width=\"600\" height=\"900\" alt=\"Swiss Gear\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-600-x-900-px.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-600-x-900-px-200x300.png 200w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-600-x-900-px-50x75.png 50w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9b90853\" data-v=\"4\" data-block-id=\"9b90853\"><style>@media screen and (min-width: 768px){.stk-9b90853 {flex:var(--stk-flex-grow, 1) 1 calc(75.2% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-9b90853 {flex:var(--stk-flex-grow, 1) 1 calc(71% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9b90853-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9b90853-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-349ccb6\" data-block-id=\"349ccb6\"><style>.stk-349ccb6 {margin-top:-1px !important;margin-bottom:0px !important;}.stk-349ccb6 .stk-block-text__text{font-size:16px !important;color:#000000 !important;line-height:1.2em !important;font-weight:800 !important;}@media screen and (max-width: 1023px){.stk-349ccb6 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Shaan Patel<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-54eb516\" data-block-id=\"54eb516\"><style>.stk-54eb516 {margin-top:-3px !important;margin-bottom:0px !important;}.stk-54eb516 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-54eb516 .stk-block-text__text{font-size:14px !important;}}@media screen and (max-width: 767px){.stk-54eb516 {margin-bottom:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><em>Founder &amp; CEO<\/em><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-66bfbf4\" data-block-id=\"66bfbf4\"><style>.stk-66bfbf4 {margin-top:-3px !important;}.stk-66bfbf4 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-66bfbf4 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Prep Expert<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"125\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-19.png\" alt=\"prep expert logo b&amp;w\" class=\"wp-image-109670\" style=\"width:150px\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-19.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-19-300x63.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-19-260x54.png 260w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c9b46e9 stk-block-background\" data-v=\"4\" data-block-id=\"c9b46e9\"><style>.stk-c9b46e9 {background-color:#ffffff !important;box-shadow:0px 4px 24px 0px #0000001a !important;padding-right:37px !important;padding-bottom:10px !important;padding-left:37px !important;}.stk-c9b46e9:before{background-color:#ffffff !important;}@media screen and (max-width: 767px){.stk-c9b46e9-container{margin-bottom:0px !important;}.stk-c9b46e9 {margin-top:0px !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c9b46e9-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-c9b46e9-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-3e202fa\" data-block-id=\"3e202fa\"><style>.stk-3e202fa {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:-34px !important;margin-bottom:8px !important;}.stk-3e202fa .stk--svg-wrapper .stk--inner-svg svg:last-child{height:36px !important;width:36px !important;}.stk-3e202fa .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-3e202fa .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#0277c0 !important;}@media screen and (max-width: 767px){.stk-3e202fa {margin-top:-26px !important;}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-3e202fa\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-3-e-202-fa-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-3-e-202-fa-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 19.53 15.85\" style=\"enable-background:new 0 0 19.53 15.85;\" xml:space=\"preserve\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n<style type=\"text\/css\">\n\t.st0{fill:#0776BB;}\n<\/style>\n<g id=\"Quote_Top_00000065754973582463273300000007695530857758290098_\">\n\t<path class=\"st0\" d=\"M8.6,15.85H1.1C0.37,13.48,0,11,0,8.44S0.68,3.83,2.04,2.3C3.4,0.77,5.41,0,8.09,0v3.62   c-2.16,0-3.23,1.32-3.23,3.95V8.8H8.6V15.85z M19.53,15.85h-7.5c-0.74-2.37-1.1-4.84-1.1-7.41s0.68-4.61,2.04-6.14   C14.33,0.77,16.34,0,19.02,0v3.62c-2.16,0-3.23,1.32-3.23,3.95V8.8h3.75V15.85z\"><\/path>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0a9b31f\" data-block-id=\"0a9b31f\"><style>.stk-0a9b31f {margin-right:10px !important;margin-bottom:10px !important;margin-left:10px !important;}@media screen and (max-width: 1023px){.stk-0a9b31f {margin-left:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-left has-text-align-center-mobile\">Having The Good come in allows you to validate your hypotheses, your thinking, and get an early read on whether you\u2019re going in the right direction or not.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ef4d085\" data-block-id=\"ef4d085\"><style>.stk-ef4d085 {margin-right:10px !important;margin-bottom:25px !important;margin-left:10px !important;}@media screen and (max-width: 1023px){.stk-ef4d085 {margin-left:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-left has-text-align-center-mobile\">The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, \u2018yes.\u2019\u201d<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-44dab5a\" data-block-id=\"44dab5a\"><style>.stk-44dab5a {max-width:250px !important;min-width:auto !important;margin-bottom:3px !important;}.stk-44dab5a-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important;}@media screen and (max-width: 767px){.stk-44dab5a-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-44dab5a-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a10a841\" data-v=\"4\" data-block-id=\"a10a841\"><style>.stk-a10a841-inner-blocks{align-items:flex-start !important;}@media screen and (min-width: 768px){.stk-a10a841 {flex:var(--stk-flex-grow, 1) 1 calc(24.799999999999997% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-a10a841 {flex:var(--stk-flex-grow, 1) 1 calc(29% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><style class=\"stk-custom-css\">.stk-c14d4cb.stk-block-column{min-width:63px !important;min-height:57px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a10a841-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-a10a841-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-db15770\" data-block-id=\"db15770\"><style>.stk-db15770 .stk-img-wrapper{width:50px !important;height:50px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107407\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber.jpg\" width=\"225\" height=\"225\" alt=\"Niro-Sivanathan-LBS\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber.jpg 225w, https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber-75x75.jpg 75w, https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/Testimonial-David-Humber-96x96.jpg 96w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-654a1c7\" data-v=\"4\" data-block-id=\"654a1c7\"><style>@media screen and (min-width: 768px){.stk-654a1c7 {flex:var(--stk-flex-grow, 1) 1 calc(75.2% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-654a1c7 {flex:var(--stk-flex-grow, 1) 1 calc(71% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-654a1c7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-654a1c7-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a0cc1e4\" data-block-id=\"a0cc1e4\"><style>.stk-a0cc1e4 {margin-top:-1px !important;margin-bottom:0px !important;}.stk-a0cc1e4 .stk-block-text__text{font-size:16px !important;color:#000000 !important;line-height:1.2em !important;font-weight:800 !important;}@media screen and (max-width: 1023px){.stk-a0cc1e4 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">David Humber<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fd6ba3e\" data-block-id=\"fd6ba3e\"><style>.stk-fd6ba3e {margin-top:-3px !important;margin-bottom:0px !important;}.stk-fd6ba3e .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-fd6ba3e .stk-block-text__text{font-size:14px !important;}}@media screen and (max-width: 767px){.stk-fd6ba3e {margin-bottom:0px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><em>Head of Conversion<\/em><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c04b2d7\" data-block-id=\"c04b2d7\"><style>.stk-c04b2d7 {margin-top:-3px !important;margin-bottom:8px !important;}.stk-c04b2d7 .stk-block-text__text{font-size:14px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-c04b2d7 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">The Telegraph<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized is-style-default\"><img decoding=\"async\" width=\"860\" height=\"179\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/telegraph-logo-removebg-preview.png\" alt=\"The Telegraph logo with clear background\" class=\"wp-image-101221\" style=\"width:149px\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/telegraph-logo-removebg-preview.png 860w, https:\/\/thegood.com\/wp-content\/uploads\/telegraph-logo-removebg-preview-300x62.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/telegraph-logo-removebg-preview-768x160.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/telegraph-logo-removebg-preview-600x125.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/telegraph-logo-removebg-preview-260x54.png 260w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\" style=\"background-color:#f7f7f7\">\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-194760c\" id=\"ecommerce-companies-validate-design-decisions-on-the-dxo-program\u2122\" data-block-id=\"194760c\"><style>.stk-194760c {min-height:0px !important;align-items:center !important;max-width:800px !important;min-width:auto !important;padding-top:24px !important;padding-right:20px !important;padding-bottom:0px !important;padding-left:20px !important;margin-right:auto !important;margin-bottom:0px !important;margin-left:auto !important;display:flex !important;}<\/style><h3 class=\"stk-block-heading__text has-text-align-center stk-block-heading--use-theme-margins\">Ecommerce companies validate design decisions on the DXO Program\u2122<\/h3><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c79e1c0 u-col-buttons-aligned\" data-block-id=\"c79e1c0\"><style>.stk-c79e1c0 {margin-top:0px !important;}@media screen and (max-width: 1023px){.stk-c79e1c0 {margin-top:140px !important;margin-bottom:140px !important;}}@media screen and (max-width: 767px){.stk-c79e1c0 {margin-top:35px !important;margin-bottom:0px !important;}}<\/style><style class=\"stk-custom-css\">@media (min-width:768px) and (max-width:1024px){.stk-c79e1c0 .book-column{flex:1 1 100% !important;max-width:100% !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c79e1c0-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-209b5c0 book-column\" data-v=\"4\" data-block-id=\"209b5c0\"><style>.stk-209b5c0-container{margin-top:0px !important;margin-right:30px !important;margin-bottom:15px !important;margin-left:0px !important;background-color:transparent !important;border-style:solid !important;border-color:#dedede !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-209b5c0-container:before{background-color:transparent !important;}@media screen and (max-width: 1023px){.stk-209b5c0-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-209b5c0-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-209b5c0-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-209b5c0-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-cb3a6e5\" data-block-id=\"cb3a6e5\"><style>.stk-cb3a6e5 {margin-bottom:0px !important;}@media screen and (max-width: 1023px){.stk-cb3a6e5 {margin-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-cb3a6e5 {margin-bottom:0px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/thegood.com\/results\/xerox\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-99164\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured.png\" width=\"1200\" height=\"697\" alt=\"xerox case study feature image\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured.png 1200w, https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured-300x174.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured-1024x595.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured-768x446.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured-610x354.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured-600x349.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured-129x75.png 129w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-744d3a1\" id=\"how-xerox-leveraged-user-insights-to-inform-a-redesigned-shopping-experience\" data-block-id=\"744d3a1\"><style>.stk-744d3a1 {margin-top:-10px !important;margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}.stk-744d3a1 .stk-block-heading__text{font-size:28px !important;}@media screen and (max-width: 1023px){.stk-744d3a1 {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}.stk-744d3a1 .stk-block-heading__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-744d3a1 {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}}<\/style><h3 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">How Xerox Leveraged User Insights To Inform A Redesigned Shopping Experience<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7bab82e\" data-block-id=\"7bab82e\"><style>.stk-7bab82e {margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}<\/style><p class=\"stk-block-text__text\">See how Xerox&nbsp;established a robust experimentation practice&nbsp;with&nbsp;The Good\u2019s Digital Experience Optimization Program\u2122.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-233a558\" data-block-id=\"233a558\"><style>.stk-233a558 .stk-button-group{flex-direction:row !important;}.stk-233a558 {padding-bottom:20px !important;padding-left:30px !important;}@media screen and (max-width: 1023px){.stk-233a558 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-233a558 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-cf1f69e\" data-block-id=\"cf1f69e\"><style>.stk-cf1f69e {margin-bottom:30px !important;}.stk-cf1f69e .stk-button{padding-top:14px !important;padding-right:25px !important;padding-bottom:13px !important;padding-left:25px !important;background:#0277c0 !important;}.stk-cf1f69e .stk-button:hover:after{background:#004e7e !important;opacity:1 !important;}.stk-cf1f69e .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important;}.stk-cf1f69e .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;letter-spacing:1px !important;}@media screen and (max-width: 1023px){.stk-cf1f69e .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/thegood.com\/results\/xerox\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">READ THE CASE STUDY<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c5fe2c4 book-column\" data-v=\"4\" data-block-id=\"c5fe2c4\"><style>.stk-c5fe2c4-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;background-color:transparent !important;border-style:solid !important;border-color:#dedede !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-c5fe2c4-container:before{background-color:transparent !important;}@media screen and (max-width: 1023px){.stk-c5fe2c4-container{margin-top:25px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-c5fe2c4-container{margin-top:25px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c5fe2c4-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-c5fe2c4-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-28f8f16\" data-block-id=\"28f8f16\"><style>.stk-28f8f16 {margin-bottom:0px !important;}@media screen and (max-width: 1023px){.stk-28f8f16 {margin-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-28f8f16 {margin-bottom:0px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/thegood.com\/results\/tiege-hanley\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-99207\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Tiege-Hanley-Featured.png\" width=\"1200\" height=\"697\" alt=\"the economist case study\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Tiege-Hanley-Featured.png 1200w, https:\/\/thegood.com\/wp-content\/uploads\/Tiege-Hanley-Featured-300x174.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Tiege-Hanley-Featured-1024x595.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Tiege-Hanley-Featured-768x446.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Tiege-Hanley-Featured-610x354.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/Tiege-Hanley-Featured-600x349.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Tiege-Hanley-Featured-129x75.png 129w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c51818c\" id=\"tiege-hanley-optimizes-the-user-experience-of-their-website\" data-block-id=\"c51818c\"><style>.stk-c51818c {margin-top:-10px !important;margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}.stk-c51818c .stk-block-heading__text{font-size:28px !important;}@media screen and (max-width: 1023px){.stk-c51818c {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}.stk-c51818c .stk-block-heading__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-c51818c {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}}<\/style><h3 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">Tiege Hanley Optimizes the User Experience of Their Website <\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-909b5bc\" data-block-id=\"909b5bc\"><style>.stk-909b5bc {margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}<\/style><p class=\"stk-block-text__text\">Learn how Tiege Hanley unlocked new opportunities to improve the user experience of their ecommerce website with the Digital Experience Optimization Audit\u2122.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-c250af6\" data-block-id=\"c250af6\"><style>.stk-c250af6 .stk-button-group{flex-direction:row !important;}.stk-c250af6 {padding-bottom:20px !important;padding-left:30px !important;}@media screen and (max-width: 1023px){.stk-c250af6 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-c250af6 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-035a118\" data-block-id=\"035a118\"><style>.stk-035a118 {margin-bottom:30px !important;}.stk-035a118 .stk-button{padding-top:14px !important;padding-right:25px !important;padding-bottom:13px !important;padding-left:25px !important;background:#0277c0 !important;}.stk-035a118 .stk-button:hover:after{background:#004e7e !important;opacity:1 !important;}.stk-035a118 .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important;}.stk-035a118 .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;letter-spacing:1px !important;}@media screen and (max-width: 1023px){.stk-035a118 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/thegood.com\/results\/tiege-hanley\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">READ THE CASE STUDY<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5cb4225 book-column\" data-v=\"4\" data-block-id=\"5cb4225\"><style>.stk-5cb4225-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:15px !important;margin-left:30px !important;background-color:transparent !important;border-style:solid !important;border-color:#dedede !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-5cb4225-container:before{background-color:transparent !important;}@media screen and (max-width: 1023px){.stk-5cb4225-container{margin-top:25px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-5cb4225-container{margin-top:25px !important;margin-right:0px !important;margin-bottom:25px !important;margin-left:0px !important;padding-bottom:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5cb4225-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-5cb4225-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-65fbaac\" data-block-id=\"65fbaac\"><style>.stk-65fbaac {margin-bottom:0px !important;}@media screen and (max-width: 1023px){.stk-65fbaac {margin-bottom:0px !important;}}@media screen and (max-width: 767px){.stk-65fbaac {margin-bottom:0px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/thegood.com\/insights\/studio-m-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-103964\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Studio-M.png\" width=\"1200\" height=\"697\" alt=\"The Good - Custom Design Tool\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Studio-M.png 1200w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Studio-M-300x174.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Studio-M-1024x595.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Studio-M-768x446.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Studio-M-600x349.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Studio-M-129x75.png 129w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f84aedd\" id=\"studio-m-builds-experimentation-into-the-heart-of-the-decision-making-process\" data-block-id=\"f84aedd\"><style>.stk-f84aedd {margin-top:-10px !important;margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}.stk-f84aedd .stk-block-heading__text{font-size:28px !important;}@media screen and (max-width: 1023px){.stk-f84aedd {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}.stk-f84aedd .stk-block-heading__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-f84aedd {margin-top:0px !important;margin-right:30px !important;margin-left:30px !important;}}<\/style><h3 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">Studio M Builds Experimentation Into the Heart of the Decision-Making Process<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4c2911a\" data-block-id=\"4c2911a\"><style>.stk-4c2911a {margin-right:30px !important;margin-bottom:30px !important;margin-left:30px !important;}<\/style><p class=\"stk-block-text__text\">Studio M partnered with The Good to foster a culture of experimentation, helping them move&nbsp;beyond assumptions and into data-backed decisions.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-0b0e245\" data-block-id=\"0b0e245\"><style>.stk-0b0e245 .stk-button-group{flex-direction:row !important;}.stk-0b0e245 {padding-bottom:20px !important;padding-left:30px !important;}@media screen and (max-width: 1023px){.stk-0b0e245 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-0b0e245 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-cc73202\" data-block-id=\"cc73202\"><style>.stk-cc73202 {margin-bottom:30px !important;}.stk-cc73202 .stk-button{padding-top:14px !important;padding-right:25px !important;padding-bottom:13px !important;padding-left:25px !important;background:#0277c0 !important;}.stk-cc73202 .stk-button:hover:after{background:#004e7e !important;opacity:1 !important;}.stk-cc73202 .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important;}.stk-cc73202 .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;letter-spacing:1px !important;}@media screen and (max-width: 1023px){.stk-cc73202 .stk-button__inner-text{font-size:14px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/thegood.com\/insights\/studio-m-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">READ THE CASE STUDY<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-a3d33f1\" data-block-id=\"a3d33f1\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-221939e\" id=\"fuel-your-efforts-with-the-latest-resources-on-data-driven-design\" data-block-id=\"221939e\"><style>.stk-221939e {max-width:850px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}@media screen and (max-width: 767px){.stk-221939e {margin-bottom:20px !important;}.stk-221939e .stk-block-heading__text{line-height:1.2em !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center\">Fuel your efforts with the latest resources on data-driven design<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk--has-container stk-block stk-14cac2b is-style-vertical-card tg-posts-query-column-override\" data-v=\"2\" data-block-id=\"14cac2b\"><style>.stk-14cac2b {--stk-columns:3 !important;--stk-column-gap:25px !important;overflow:hidden !important;}.stk-14cac2b .stk-block-posts__title{margin-bottom:0px !important;}.stk-14cac2b .stk-block-posts__category{margin-bottom:0px !important;}.stk-14cac2b .stk-block-posts__excerpt{margin-bottom:0px !important;}.stk-14cac2b .stk-img-wrapper{width:100% !important;height:300px !important;}.stk-14cac2b .stk-block-posts__title a{font-size:2rem !important;color:#000000 !important;}.stk-14cac2b .stk-block-posts__excerpt p{font-size:14px !important;color:#2f2f2f !important;}.stk-14cac2b .stk-block-posts__meta{font-size:13px !important;color:#2f2f2f !important;}.stk-14cac2b .stk-block-posts__readmore{font-size:14px !important;font-weight:bold !important;}.stk-14cac2b .stk-block-posts__items{row-gap:25px !important;}@media screen and (max-width: 1023px){.stk-14cac2b {--stk-columns:1 !important;}.stk-14cac2b .stk-block-posts__title a{font-size:2rem !important;}.stk-14cac2b .stk-block-posts__excerpt p{font-size:14px !important;}.stk-14cac2b .stk-block-posts__meta{font-size:13px !important;}.stk-14cac2b .stk-block-posts__readmore{font-size:14px !important;}}@media screen and (max-width: 767px){.stk-14cac2b {--stk-columns:1 !important;}}<\/style><style class=\"stk-custom-css\">.stk-14cac2b a{text-decoration:none !important}<\/style><div class=\"stk-inner-blocks stk-content-align stk-14cac2b-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-14cac2b-container stk-hover-parent\"><a href=\"https:\/\/thegood.com\/insights\/website-design-changes\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-picjumbo-com-55570-196646-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"a notebook containing sketches of web design changes.\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-picjumbo-com-55570-196646-scaled.jpg 2560w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-picjumbo-com-55570-196646-300x200.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-picjumbo-com-55570-196646-1024x683.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-picjumbo-com-55570-196646-768x512.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-picjumbo-com-55570-196646-1536x1024.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-picjumbo-com-55570-196646-2048x1366.jpg 2048w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-picjumbo-com-55570-196646-600x400.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-picjumbo-com-55570-196646-112x75.jpg 112w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/thegood.com\/insights\/website-design-changes\/'>How to Validate Website Design Changes: A Decision Framework<\/a><\/h3><aside class=\"stk-block-posts__meta stk-subtitle has-text-color\"><span>Natalie Thomas<\/span><span class=\"stk-block-posts__meta-sep\">\u2014<\/span><time datetime=\"2025-08-28T14:23:05-07:00\">August 28, 2025<\/time><\/aside><div class=\"stk-block-posts__category stk-subtitle\"><\/div><div class=\"stk-block-posts__excerpt has-text-color\"><p>How do you know if that new homepage design, updated pricing page, or streamlined onboarding flow will actually improve conversions before you build it? The default answer has been A\/B testing. But&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/thegood.com\/insights\/website-design-changes\/\">Continue Reading \u2192<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-14cac2b-container stk-hover-parent\"><a href=\"https:\/\/thegood.com\/insights\/why-rapid-test\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Colleagues reviewing data to make user-centered decisions\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-scaled.jpg 2560w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-300x200.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-1024x683.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-768x512.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-1536x1024.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-2048x1366.jpg 2048w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-600x400.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-112x75.jpg 112w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/thegood.com\/insights\/why-rapid-test\/'>How To Make User-Centered Decisions When A\/B Testing Doesn\u2019t Make Sense<\/a><\/h3><aside class=\"stk-block-posts__meta stk-subtitle has-text-color\"><span>Natalie Thomas<\/span><span class=\"stk-block-posts__meta-sep\">\u2014<\/span><time datetime=\"2025-05-23T13:04:02-07:00\">May 23, 2025<\/time><\/aside><div class=\"stk-block-posts__category stk-subtitle\"><\/div><div class=\"stk-block-posts__excerpt has-text-color\"><p>The right tool for the right job. It&#8217;s a principle that applies everywhere, from construction sites to surgical suites, yet for digital product development, many teams are singularly focused on A\/B testing.&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/thegood.com\/insights\/why-rapid-test\/\">Continue Reading \u2192<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-14cac2b-container stk-hover-parent\"><a href=\"https:\/\/thegood.com\/insights\/test-and-learn-vs-launch-and-learn\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-canvastudio-3194521-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"The differences between test and learn vs launch and learn for product strategy.\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-canvastudio-3194521-scaled.jpg 2560w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-canvastudio-3194521-300x200.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-canvastudio-3194521-1024x683.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-canvastudio-3194521-768x512.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-canvastudio-3194521-1536x1024.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-canvastudio-3194521-2048x1365.jpg 2048w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-canvastudio-3194521-600x400.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-canvastudio-3194521-113x75.jpg 113w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/thegood.com\/insights\/test-and-learn-vs-launch-and-learn\/'>Is \u201cTest and Learn\u201d or \u201cLaunch and Learn\u201d Better?\u00a0<\/a><\/h3><aside class=\"stk-block-posts__meta stk-subtitle has-text-color\"><span>Katie Encabo<\/span><span class=\"stk-block-posts__meta-sep\">\u2014<\/span><time datetime=\"2025-03-02T13:07:15-08:00\">March 2, 2025<\/time><\/aside><div class=\"stk-block-posts__category stk-subtitle\"><\/div><div class=\"stk-block-posts__excerpt has-text-color\"><p>If you\u2019ve worked in SaaS or digital media for a while, you\u2019re likely privy to the long debate between \u201ctest and learn\u201d and \u201claunch and learn.\u201d A hot topic in the 2010s,&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/thegood.com\/insights\/test-and-learn-vs-launch-and-learn\/\">Continue Reading \u2192<\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-92aa97e\" data-block-id=\"92aa97e\"><style>@media screen and (max-width: 767px){.stk-92aa97e {padding-right:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-92aa97e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5e7590a stk-block-background\" data-v=\"4\" data-block-id=\"5e7590a\"><style>.stk-5e7590a {background-color:#f7f7f7 !important;padding-bottom:40px !important;margin-top:30px !important;}.stk-5e7590a:before{background-color:#f7f7f7 !important;}@media screen and (max-width: 767px){.stk-5e7590a {padding-top:40px !important;margin-bottom:20px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5e7590a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5e7590a-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4c0e39c\" id=\"strong-work-with-a-span-style-color-0277-c-0-class-stk-highlight-specialized-consultancy-span-not-a-do-everything-agency-strong\" data-block-id=\"4c0e39c\"><style>.stk-4c0e39c {max-width:770px !important;min-width:auto !important;padding-bottom:10px !important;margin-top:40px !important;margin-right:auto !important;margin-bottom:20px !important;margin-left:auto !important;}.stk-4c0e39c .stk-block-heading__text{font-size:40px !important;font-weight:bold !important;}@media screen and (max-width: 1023px){.stk-4c0e39c .stk-block-heading__text{font-size:24px !important;}}@media screen and (max-width: 767px){.stk-4c0e39c {padding-right:28px !important;padding-bottom:30px !important;padding-left:28px !important;margin-top:40px !important;margin-bottom:0px !important;}.stk-4c0e39c .stk-block-heading__text{font-size:24px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center has-text-align-left-mobile\"><strong>Work with a <span style=\"color: #0277c0;\" class=\"stk-highlight\">specialized consultancy<\/span>, not a \u2018do everything\u2019 agency<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-dcb9fb6\" data-block-id=\"dcb9fb6\"><style>@media screen and (max-width: 767px){.stk-dcb9fb6 {margin-bottom:26px !important;}.stk-dcb9fb6-column{row-gap:20px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-dcb9fb6-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d375d06\" data-v=\"4\" data-block-id=\"d375d06\"><style>@media screen and (max-width: 767px){.stk-d375d06-container{margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d375d06-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d375d06-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-db58856\" data-block-id=\"db58856\"><style>@media screen and (max-width: 767px){.stk-db58856-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-db58856-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7eb84c2\" data-v=\"4\" data-block-id=\"7eb84c2\"><style>.stk-7eb84c2-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-7eb84c2 {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-7eb84c2 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7eb84c2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7eb84c2-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/7.jpg\" alt=\"\" style=\"width:131px;height:auto\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d2b0211\" data-v=\"4\" data-block-id=\"d2b0211\"><style>@media screen and (max-width: 767px){.stk-d2b0211 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d2b0211-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d2b0211-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-90c2b75\" data-block-id=\"90c2b75\"><style>@media screen and (max-width: 767px){.stk-90c2b75 {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">Certified experts with degrees in <strong>HCI, design, research, development<\/strong>, and more.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a56e1b2\" data-v=\"4\" data-block-id=\"a56e1b2\"><style>@media screen and (max-width: 767px){.stk-a56e1b2-container{margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a56e1b2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a56e1b2-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-791bb9f\" data-block-id=\"791bb9f\"><style>@media screen and (max-width: 767px){.stk-791bb9f-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-791bb9f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-410b2b4\" data-v=\"4\" data-block-id=\"410b2b4\"><style>.stk-410b2b4-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-410b2b4 {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-410b2b4 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-410b2b4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-410b2b4-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/1-3.jpg\" alt=\"\" class=\"wp-image-107810\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/1-3.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/1-3-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/1-3-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/1-3-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/1-3-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-65366df\" data-v=\"4\" data-block-id=\"65366df\"><style>@media screen and (max-width: 767px){.stk-65366df {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-65366df-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-65366df-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-dd8f113\" data-block-id=\"dd8f113\"><style>@media screen and (max-width: 767px){.stk-dd8f113 {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">Work with team members who have optimized the digital experience of <strong>Fortune 500 companies<\/strong>.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ca7fc9a\" data-v=\"4\" data-block-id=\"ca7fc9a\"><style>@media screen and (max-width: 767px){.stk-ca7fc9a-container{margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ca7fc9a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ca7fc9a-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ce08b8e\" data-block-id=\"ce08b8e\"><style>@media screen and (max-width: 767px){.stk-ce08b8e-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ce08b8e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cb5ce12\" data-v=\"4\" data-block-id=\"cb5ce12\"><style>.stk-cb5ce12-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-cb5ce12 {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-cb5ce12 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cb5ce12-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cb5ce12-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/3-2.jpg\" alt=\"\" class=\"wp-image-107812\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/3-2.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/3-2-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/3-2-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/3-2-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/3-2-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fb179e0\" data-v=\"4\" data-block-id=\"fb179e0\"><style>@media screen and (max-width: 767px){.stk-fb179e0 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fb179e0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fb179e0-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-821342e\" data-block-id=\"821342e\"><style>@media screen and (max-width: 767px){.stk-821342e {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">You\u2019ll be <strong>one of an elite few<\/strong>. We stay experts by limiting who we work with.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-938bd46\" data-block-id=\"938bd46\"><style>@media screen and (max-width: 767px){.stk-938bd46-column{row-gap:20px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-938bd46-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bcb1dd8\" data-v=\"4\" data-block-id=\"bcb1dd8\"><style>@media screen and (max-width: 767px){.stk-bcb1dd8-container{margin-top:0px !important;margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bcb1dd8-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bcb1dd8-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a6f62f2\" data-block-id=\"a6f62f2\"><style>@media screen and (max-width: 767px){.stk-a6f62f2-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a6f62f2-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6acae34\" data-v=\"4\" data-block-id=\"6acae34\"><style>.stk-6acae34-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-6acae34 {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-6acae34 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6acae34-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6acae34-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/9.jpg\" alt=\"\" class=\"wp-image-107818\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/9.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/9-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/9-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/9-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/9-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-93cd955\" data-v=\"4\" data-block-id=\"93cd955\"><style>@media screen and (max-width: 767px){.stk-93cd955 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-93cd955-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-93cd955-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7bd439c\" data-block-id=\"7bd439c\"><style>@media screen and (max-width: 767px){.stk-7bd439c {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">Our founder has written <strong>three best-selling books<\/strong> on optimization.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8101556\" data-v=\"4\" data-block-id=\"8101556\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8101556-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8101556-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-3851d29\" data-block-id=\"3851d29\"><style>@media screen and (max-width: 767px){.stk-3851d29-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3851d29-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f629e9c\" data-v=\"4\" data-block-id=\"f629e9c\"><style>.stk-f629e9c-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-f629e9c {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-f629e9c {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f629e9c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f629e9c-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/5-1.jpg\" alt=\"\" class=\"wp-image-107814\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/5-1.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/5-1-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-31f77c7\" data-v=\"4\" data-block-id=\"31f77c7\"><style>@media screen and (max-width: 767px){.stk-31f77c7 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-31f77c7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-31f77c7-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b7e665c\" data-block-id=\"b7e665c\"><style>@media screen and (max-width: 767px){.stk-b7e665c {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">On average, team members have <strong>10 years of experience <\/strong>in digital optimization.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-761fc58\" data-v=\"4\" data-block-id=\"761fc58\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-761fc58-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-761fc58-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0f92cec\" data-block-id=\"0f92cec\"><style>@media screen and (max-width: 767px){.stk-0f92cec-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0f92cec-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a6d43dd\" data-v=\"4\" data-block-id=\"a6d43dd\"><style>.stk-a6d43dd-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}.stk-a6d43dd {margin-top:0px !important;}@media screen and (max-width: 767px){.stk-a6d43dd {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a6d43dd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a6d43dd-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"950\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/6.jpg\" alt=\"\" class=\"wp-image-107815\" style=\"width:131px;height:auto\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/6.jpg 800w, https:\/\/thegood.com\/wp-content\/uploads\/6-253x300.jpg 253w, https:\/\/thegood.com\/wp-content\/uploads\/6-768x912.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/6-600x713.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/6-63x75.jpg 63w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5aba4c1\" data-v=\"4\" data-block-id=\"5aba4c1\"><style>@media screen and (max-width: 767px){.stk-5aba4c1 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5aba4c1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5aba4c1-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cfab4a4\" data-block-id=\"cfab4a4\"><style>@media screen and (max-width: 767px){.stk-cfab4a4 {padding-top:10px !important;padding-right:22px !important;}}<\/style><p class=\"stk-block-text__text\">We leverage learnings from <strong>tens of thousands of research data points.<\/strong><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-243af1b\" id=\"strong-digital-experience-optimization-is-all-we-do-strong\" data-block-id=\"243af1b\"><style>.stk-243af1b {margin-top:15px !important;margin-bottom:35px !important;}@media screen and (max-width: 767px){.stk-243af1b {max-width:320px !important;min-width:auto !important;margin-top:30px !important;margin-right:auto !important;margin-left:auto !important;}.stk-243af1b .stk-block-heading__text{font-size:20px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-align-center\"><strong>Digital experience optimization is all we do. <\/strong><\/h4><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d1722d6\" id=\"ready-to-discuss-details\" data-block-id=\"d1722d6\"><style>.stk-d1722d6 {padding-bottom:15px !important;margin-bottom:0px !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center stk-block-heading--use-theme-margins\">Ready to discuss details?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-dd4f494\" data-block-id=\"dd4f494\"><style>.stk-dd4f494 {margin-bottom:45px !important;}.stk-dd4f494 .stk-block-text__text{font-size:24px !important;}@media screen and (max-width: 1023px){.stk-dd4f494 .stk-block-text__text{font-size:24px !important;}}@media screen and (max-width: 767px){.stk-dd4f494 {margin-bottom:30px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\">We\u2019ll know if it\u2019s a good mutual fit after just one call.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-69ac238 c-lead-form\" id=\"contact-form\" data-block-id=\"69ac238\"><style>.stk-69ac238 {align-items:center !important;max-width:1260px !important;min-width:auto !important;padding-top:25px !important;padding-right:50px !important;padding-bottom:25px !important;padding-left:50px !important;margin-top:0px !important;margin-bottom:0px !important;display:flex !important;}.stk-69ac238-column{--stk-column-gap:100px !important;}@media screen and (max-width: 1023px){.stk-69ac238 {padding-top:50px !important;padding-bottom:60px !important;}}@media screen and (max-width: 767px){.stk-69ac238 {padding-top:50px !important;padding-bottom:60px !important;margin-right:39px !important;margin-left:39px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-69ac238-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6c83072\" data-v=\"4\" data-block-id=\"6c83072\"><style>.stk-6c83072 {align-self:flex-start !important;align-items:center !important;display:flex !important;}@media screen and (max-width: 767px){.stk-6c83072-container{margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6c83072-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6c83072-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-46c98d6\" data-block-id=\"46c98d6\"><style>.stk-46c98d6-column{--stk-column-gap:25px !important;}@media screen and (max-width: 767px){.stk-46c98d6-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center-mobile stk-block-content stk-content-align stk-46c98d6-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1e2d8fb\" data-v=\"4\" data-block-id=\"1e2d8fb\"><style>.stk-1e2d8fb-container{margin-right:10px !important;margin-left:0px !important;}@media screen and (max-width: 767px){.stk-1e2d8fb-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1e2d8fb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1e2d8fb-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-aedeb19\" data-block-id=\"aedeb19\"><style>.stk-aedeb19 {padding-bottom:0px !important;margin-bottom:0px !important;}.stk-aedeb19 .stk-img-wrapper{width:60% !important;}@media screen and (max-width: 767px){.stk-aedeb19 .stk-img-wrapper{width:40% !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-101253\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon.png\" width=\"600\" height=\"600\" alt=\"Testing Plan\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-comprehensive-icon-96x96.png 96w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-aea9b7a\" id=\"user-centered-optimization-practices\" data-block-id=\"aea9b7a\"><style>.stk-aea9b7a {padding-top:0px !important;margin-top:-20px !important;margin-bottom:8px !important;}.stk-aea9b7a .stk-block-heading__text{font-size:18px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-aea9b7a .stk-block-heading__text{font-size:16px !important;}}@media screen and (max-width: 767px){.stk-aea9b7a {margin-bottom:8px !important;}.stk-aea9b7a .stk-block-heading__text{font-size:14px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-center stk-block-heading--use-theme-margins\">User-centered Optimization Practices<\/h3><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-96ea485\" data-v=\"4\" data-block-id=\"96ea485\"><style>.stk-96ea485-container{margin-right:5px !important;margin-left:5px !important;}@media screen and (max-width: 767px){.stk-96ea485-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-96ea485-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-96ea485-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-fd92f67\" data-block-id=\"fd92f67\"><style>.stk-fd92f67 {padding-bottom:0px !important;margin-bottom:0px !important;}.stk-fd92f67 .stk-img-wrapper{width:60% !important;}@media screen and (max-width: 767px){.stk-fd92f67 .stk-img-wrapper{width:40% !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-101254\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon.png\" width=\"600\" height=\"600\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-roi-icon-96x96.png 96w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ca29ae8\" id=\"improved-website-performance\" data-block-id=\"ca29ae8\"><style>.stk-ca29ae8 {padding-top:0px !important;margin-top:-20px !important;margin-bottom:8px !important;}.stk-ca29ae8 .stk-block-heading__text{font-size:18px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-ca29ae8 .stk-block-heading__text{font-size:16px !important;}}@media screen and (max-width: 767px){.stk-ca29ae8 {margin-bottom:8px !important;}.stk-ca29ae8 .stk-block-heading__text{font-size:14px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-center stk-block-heading--use-theme-margins\">Improved Website Performance<\/h3><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4c5dc55\" data-v=\"4\" data-block-id=\"4c5dc55\"><style>.stk-4c5dc55-container{margin-right:0px !important;margin-left:10px !important;}@media screen and (max-width: 767px){.stk-4c5dc55-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4c5dc55-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4c5dc55-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-50eb9ea\" data-block-id=\"50eb9ea\"><style>.stk-50eb9ea {padding-bottom:0px !important;margin-bottom:0px !important;}.stk-50eb9ea .stk-img-wrapper{width:60% !important;}@media screen and (max-width: 767px){.stk-50eb9ea .stk-img-wrapper{width:40% !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-101255\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon.png\" width=\"600\" height=\"600\" alt=\"Research &amp; Data Analysis\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/cgp-cancel-icon-75x75.png 75w, 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