{"id":11,"date":"2024-06-24T13:53:26","date_gmt":"2024-06-24T20:53:26","guid":{"rendered":"http:\/\/thegood.com\/?page_id=11"},"modified":"2024-06-24T13:53:28","modified_gmt":"2024-06-24T20:53:28","slug":"about-the-good","status":"publish","type":"page","link":"https:\/\/thegood.com\/about-the-good\/","title":{"rendered":"About The Good"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-d51c4d3 ugb-container--v2 ugb-container--design-basic ugb-main-block ugb-main-block--inner-full ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-d51c4d3-wrapper.ugb-container__wrapper{min-height:50vh;background-color:rgba(255,255,255,0) !important}.ugb-d51c4d3.ugb-container{background-color:#000000;background-image:url(https:\/\/thegood.com\/wp-content\/uploads\/TheGood_122021-3-scaled.jpg)}.ugb-d51c4d3.ugb-container:before{background-color:#000000;opacity:0.8}@media screen and (min-width:768px){.ugb-d51c4d3-content-wrapper.ugb-container__content-wrapper{width:100% !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--full\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-d51c4d3-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-d51c4d3-content-wrapper\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-00bf9d7\" data-block-id=\"00bf9d7\"><style>.stk-00bf9d7 .stk--block-align-00bf9d7{align-items:center !important}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-00bf9d7 stk-block-content stk-content-align stk-00bf9d7-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-802e98c\" data-v=\"4\" data-block-id=\"802e98c\"><style class=\"stk-custom-css\">.stk-802e98c.stk-block-column{flex-basis:55% !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-802e98c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-802e98c-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-507b3e7\" id=\"the-good-is-a-specialized-consultancy-br-span-style-color-0277-c-0-class-stk-highlight-not-a-em-do-everything-em-agency-span\" data-block-id=\"507b3e7\"><style>.stk-507b3e7 .stk-block-heading__text{font-size:50px !important;color:#ffffff !important;line-height:1.13em !important}@media screen and (max-width:1023px){.stk-507b3e7 .stk-block-heading__text{font-size:50px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-color has-white-color has-text-align-center stk-block-heading--use-theme-margins\">The Good is a specialized consultancy, <br><span style=\"color: #0277c0;\" class=\"stk-highlight\">not a <em>&#8216;do everything&#8217;<\/em> agency<\/span><\/h2><\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-medium-font-size\">Our mission is to remove all the bad digital experiences until only the good remain. To achieve this, our team of certified experts leverages research, testing, and implementation to optimize your digital experience.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background has-text-align-center no-border-radius wp-element-button\" href=\"\/contact\/\">GET IN TOUCH<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-3e93761 stk-block-background\" data-block-id=\"3e93761\"><style>.stk-3e93761{background-color:#00000008 !important;padding-top:3% !important;padding-right:3% !important;padding-bottom:3% !important;padding-left:3% !important;margin-top:100px !important;margin-bottom:100px !important}.stk-3e93761:before{background-color:#00000008 !important}.stk-3e93761-column{--stk-column-gap:50px !important}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-content-align stk-3e93761-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8fe02c4\" data-v=\"4\" data-block-id=\"8fe02c4\"><style>.stk-8fe02c4{align-self:center !important;padding-top:3% !important;padding-right:3% !important;padding-bottom:3% !important;padding-left:3% !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8fe02c4-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-8fe02c4-inner-blocks\">\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-6556484 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-6556484-wrapper.ugb-container__wrapper{background-color:rgba(255,255,255,0) !important}@media screen and (min-width:768px){.ugb-6556484-content-wrapper.ugb-container__content-wrapper{width:90% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-6556484-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-6556484-content-wrapper\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5b9690f\" id=\"span-style-color-0277-c-0-class-stk-highlight-ecommerce-and-product-marketing-span-span-style-color-f-23429-class-color-span-style-color-0277-c-0-class-stk-highlight-span-span-style-color-000000-class-stk-highlight-leaders-trust-the-good-to-unlock-digital-improvements-span-span-heres-why\" data-block-id=\"5b9690f\"><style>.stk-5b9690f .stk-block-heading__text{font-size:50px !important}@media screen and (max-width:1023px){.stk-5b9690f .stk-block-heading__text{font-size:50px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center stk-block-heading--use-theme-margins\"><span style=\"color: #0277c0;\" class=\"stk-highlight\">Ecommerce and product marketing<\/span><span style=\"color:#f23429\" class=\"color\"><span style=\"color: #0277c0;\" class=\"stk-highlight\"> <\/span><span style=\"color: #000000;\" class=\"stk-highlight\">leaders trust The Good to unlock digital improvements.<\/span><\/span> Here&#8217;s why.<\/h2><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-af41485\" data-block-id=\"af41485\"><style>.stk-af41485{margin-top:50px !important}.stk-af41485-column{--stk-column-gap:30px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-af41485-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b743da5\" data-v=\"4\" data-block-id=\"b743da5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b743da5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b743da5-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-left stk-block stk-6e4c7e5\" data-block-id=\"6e4c7e5\"><style>.stk-6e4c7e5{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}.stk-6e4c7e5 .stk-img-wrapper{width:25% !important}.stk-6e4c7e5 .stk-img-wrapper img{transform:scale(1) !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-103108\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience.png\" width=\"1000\" height=\"998\" alt=\"Get Hands-On Experience with Real Clients\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience.png 1000w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-768x766.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-600x599.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Client-Experience-96x96.png 96w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-105c57a\" id=\"15-years-of-industry-leading-optimization\" data-block-id=\"105c57a\"><style>.stk-105c57a{padding-top:0px !important;padding-bottom:0px !important;margin-top:0px !important;margin-bottom:0px !important}<\/style><h5 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">15+ Years of Industry-Leading Optimization<\/h5><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider has-text-align-left stk-block stk-8e32f9c\" data-block-id=\"8e32f9c\"><style>.stk-8e32f9c{margin-bottom:1px !important}.stk-8e32f9c hr.stk-block-divider__hr{background:#0277c0 !important;height:3px !important;width:60% !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p>Powered by over 15 years of pioneering conversion rate optimization, research, and strategy,<strong> we developed and coined digital experience optimization<\/strong> to better meet the needs of digital leaders.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a7ba410\" data-v=\"4\" data-block-id=\"a7ba410\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a7ba410-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a7ba410-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-left stk-block stk-a4fc2e1\" data-block-id=\"a4fc2e1\"><style>.stk-a4fc2e1{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}.stk-a4fc2e1 .stk-img-wrapper{width:25% !important}.stk-a4fc2e1 .stk-img-wrapper img{transform:scale(1) !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-104316\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience.png\" width=\"512\" height=\"512\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience.png 512w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-User-Experience-96x96.png 96w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-69c9597\" id=\"certified-experts-in-key-disciplines\" data-block-id=\"69c9597\"><style>.stk-69c9597{padding-top:0px !important;padding-bottom:0px !important;margin-top:0px !important;margin-bottom:0px !important}<\/style><h5 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">Certified Experts In Key Disciplines<\/h5><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider has-text-align-left stk-block stk-6e08f74\" data-block-id=\"6e08f74\"><style>.stk-6e08f74{margin-bottom:1px !important}.stk-6e08f74 hr.stk-block-divider__hr{background:#0277c0 !important;height:3px !important;width:60% !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p>We are a team of optimization experts with unique, niche specialties. With degrees in <strong>HCI, design, research, development<\/strong>, and more, our skill sets and strategic thinking help us unlock huge results for clients<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8b512f2\" data-v=\"4\" data-block-id=\"8b512f2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8b512f2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8b512f2-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-left stk-block stk-9c20484\" data-block-id=\"9c20484\"><style>.stk-9c20484{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}.stk-9c20484 .stk-img-wrapper{width:25% !important}.stk-9c20484 .stk-img-wrapper img{transform:scale(1) !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-103113\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Tools.png\" width=\"1000\" height=\"1000\" alt=\"Work with Key Tool Sets\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Tools.png 1000w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Tools-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Tools-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Tools-768x768.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Tools-600x600.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Tools-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Tools-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Tools-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Tools-96x96.png 96w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ae71918\" id=\"trusted-resources-amp-research\" data-block-id=\"ae71918\"><style>.stk-ae71918{padding-top:0px !important;padding-bottom:0px !important;margin-top:0px !important;margin-bottom:0px !important}<\/style><h5 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">Trusted Resources &amp; Research<\/h5><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider has-text-align-left stk-block stk-70afa84\" data-block-id=\"70afa84\"><style>.stk-70afa84{margin-bottom:1px !important}.stk-70afa84 hr.stk-block-divider__hr{background:#0277c0 !important;height:3px !important;width:60% !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p>Our founder has written <strong>three best-selling books on optimization<\/strong> and our team is regularly featured as expert guests on stage for events coordinated by the likes of Google and Autodesk and in publications including Inc., Forbes, and more.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0a5dbcd\" data-block-id=\"0a5dbcd\"><style>.stk-0a5dbcd{margin-top:50px !important}.stk-0a5dbcd-column{--stk-column-gap:30px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0a5dbcd-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6cc17d7\" data-v=\"4\" data-block-id=\"6cc17d7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6cc17d7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6cc17d7-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-left stk-block stk-ac48ba4\" data-block-id=\"ac48ba4\"><style>.stk-ac48ba4{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}.stk-ac48ba4 .stk-img-wrapper{width:25% !important}.stk-ac48ba4 .stk-img-wrapper img{transform:scale(1) !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-98162\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/8675110_ic_fluent_money_calculator_regular_icon.png\" width=\"512\" height=\"512\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/8675110_ic_fluent_money_calculator_regular_icon.png 512w, https:\/\/thegood.com\/wp-content\/uploads\/8675110_ic_fluent_money_calculator_regular_icon-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/8675110_ic_fluent_money_calculator_regular_icon-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/8675110_ic_fluent_money_calculator_regular_icon-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/8675110_ic_fluent_money_calculator_regular_icon-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/8675110_ic_fluent_money_calculator_regular_icon-96x96.png 96w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-84ae547\" id=\"hundreds-of-millions-in-additional-revenue-created\" data-block-id=\"84ae547\"><style>.stk-84ae547{padding-top:0px !important;padding-bottom:0px !important;margin-top:0px !important;margin-bottom:0px !important}<\/style><h5 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">Hundreds Of Millions In Additional Revenue Created<\/h5><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider has-text-align-left stk-block stk-97c2e26\" data-block-id=\"97c2e26\"><style>.stk-97c2e26{margin-bottom:1px !important}.stk-97c2e26 hr.stk-block-divider__hr{background:#0277c0 !important;height:3px !important;width:60% !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p>Improvements we have made for our clients have generated <strong>hundreds of millions in additional revenue<\/strong>. We know how to build digital journeys and leverage experimentation to improve the user experience.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-00b5df0\" data-v=\"4\" data-block-id=\"00b5df0\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-00b5df0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-00b5df0-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-left stk-block stk-c98e589\" data-block-id=\"c98e589\"><style>.stk-c98e589{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}.stk-c98e589 .stk-img-wrapper{width:25% !important}.stk-c98e589 .stk-img-wrapper img{transform:scale(1) !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-104292\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Insights.png\" width=\"512\" height=\"512\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Insights.png 512w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Insights-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Insights-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Insights-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Insights-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Insights-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Insights-96x96.png 96w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-315a7d3\" id=\"custom-solutions-to-your-unique-challenges\" data-block-id=\"315a7d3\"><style>.stk-315a7d3{padding-top:0px !important;padding-bottom:0px !important;margin-top:0px !important;margin-bottom:0px !important}<\/style><h5 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">Custom Solutions To Your Unique Challenges<\/h5><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider has-text-align-left stk-block stk-424b2c5\" data-block-id=\"424b2c5\"><style>.stk-424b2c5{margin-bottom:1px !important}.stk-424b2c5 hr.stk-block-divider__hr{background:#0277c0 !important;height:3px !important;width:60% !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p>Our <a href=\"https:\/\/thegood.com\/digital-experience-optimization-program\/\">Digital Experience Optimization Program\u2122<\/a> is a custom solution to the unique challenges of each website or app. We diagnose what is getting users stuck, and find solutions to improve the digital journey. <strong>No two programs are the same. <\/strong><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-401612e\" data-v=\"4\" data-block-id=\"401612e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-401612e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-401612e-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-left stk-block stk-a77f523\" data-block-id=\"a77f523\"><style>.stk-a77f523{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}.stk-a77f523 .stk-img-wrapper{width:25% !important}.stk-a77f523 .stk-img-wrapper img{transform:scale(1) !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-104281\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Customer-Survey.png\" width=\"512\" height=\"512\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Icons-Customer-Survey.png 512w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Customer-Survey-300x300.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Customer-Survey-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Customer-Survey-75x75.png 75w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Customer-Survey-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Customer-Survey-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/Icons-Customer-Survey-96x96.png 96w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f87965a\" id=\"your-user-is-at-the-center-of-our-work\" data-block-id=\"f87965a\"><style>.stk-f87965a{padding-top:0px !important;padding-bottom:0px !important;margin-top:0px !important;margin-bottom:0px !important}<\/style><h5 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\">Your User Is At The Center Of Our Work<\/h5><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider has-text-align-left stk-block stk-cd0a9fa\" data-block-id=\"cd0a9fa\"><style>.stk-cd0a9fa{margin-bottom:1px !important}.stk-cd0a9fa hr.stk-block-divider__hr{background:#0277c0 !important;height:3px !important;width:60% !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p>Understanding users is what we do best. We get to know your unique users and help you make <strong>ethical digital optimizations<\/strong> that improve users&#8217; lives and meet your company goals.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-12d7619 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-12d7619-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-12d7619-content-wrapper\">\n<div class=\"wp-block-ugb-container ugb-container ugb-b625367 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-b625367-content-wrapper.ugb-container__content-wrapper{width:70% !important}}@media screen and (min-width:768px){.ugb-b625367 > .ugb-inner-block > .ugb-block-content > *{padding-top:100px !important;padding-bottom:30px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-b625367-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-b625367-content-wrapper\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d20a8fa\" id=\"we-move-the-needle-for-span-style-color-0277-c-0-class-stk-highlight-globally-recognized-brands-span\" data-block-id=\"d20a8fa\"><style>.stk-d20a8fa .stk-block-heading__text{font-size:50px !important}@media screen and (max-width:1023px){.stk-d20a8fa .stk-block-heading__text{font-size:50px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center stk-block-heading--use-theme-margins\">We move the needle for <span style=\"color: #0277c0;\" class=\"stk-highlight\">globally recognized brands.<\/span><\/h2><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\" id=\"h-to-be-hired-at-the-good-you-must-be-someone-with-talent-energy-and-a-constant-drive-to-improve-yourself-and-your-skills\">Our network of past and current clients is a group you&#8217;d be proud to be part of. <a href=\"https:\/\/thegood.com\/results\/\">See results here.<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-695456a\" data-block-id=\"695456a\"><style>.stk-695456a .stk--block-align-695456a{align-items:center !important}.stk-695456a-column{--stk-column-gap:20px !important}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-695456a stk-block-content stk-content-align stk-695456a-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-992e6e3\" data-v=\"4\" data-block-id=\"992e6e3\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-992e6e3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-992e6e3-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"150\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/adobe-logo-careers.png\" alt=\"\" class=\"wp-image-98069\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/adobe-logo-careers.png 500w, https:\/\/thegood.com\/wp-content\/uploads\/adobe-logo-careers-300x90.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-90a42a3\" data-v=\"4\" data-block-id=\"90a42a3\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-90a42a3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-90a42a3-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"150\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/nike-logo-careers.png\" alt=\"\" class=\"wp-image-98070\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/nike-logo-careers.png 500w, https:\/\/thegood.com\/wp-content\/uploads\/nike-logo-careers-300x90.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a9cb6be\" data-v=\"4\" data-block-id=\"a9cb6be\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a9cb6be-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a9cb6be-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"150\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/xerox-logo-careers.png\" alt=\"\" class=\"wp-image-98071\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/xerox-logo-careers.png 500w, https:\/\/thegood.com\/wp-content\/uploads\/xerox-logo-careers-300x90.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-26562d8\" data-v=\"4\" data-block-id=\"26562d8\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-26562d8-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-26562d8-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"150\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/economist-logo-careers.png\" alt=\"\" class=\"wp-image-98072\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/economist-logo-careers.png 500w, https:\/\/thegood.com\/wp-content\/uploads\/economist-logo-careers-300x90.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-eac8e52\" data-v=\"4\" data-block-id=\"eac8e52\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-eac8e52-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-eac8e52-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"150\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/swiss-gear-logo-careers.jpg\" alt=\"\" class=\"wp-image-98074\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/swiss-gear-logo-careers.jpg 500w, https:\/\/thegood.com\/wp-content\/uploads\/swiss-gear-logo-careers-300x90.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-d0268bd\" data-block-id=\"d0268bd\"><style>.stk-d0268bd .stk--block-align-d0268bd{align-items:center !important}.stk-d0268bd-column{--stk-column-gap:20px !important}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-d0268bd stk-block-content stk-content-align stk-d0268bd-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4bf9fcc\" data-v=\"4\" data-block-id=\"4bf9fcc\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4bf9fcc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4bf9fcc-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"150\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/easton-logo-careers.png\" alt=\"\" class=\"wp-image-98075\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/easton-logo-careers.png 500w, https:\/\/thegood.com\/wp-content\/uploads\/easton-logo-careers-300x90.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3a75117\" data-v=\"4\" data-block-id=\"3a75117\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3a75117-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3a75117-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"150\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/bell-logo-careers.png\" alt=\"\" class=\"wp-image-98076\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/bell-logo-careers.png 500w, https:\/\/thegood.com\/wp-content\/uploads\/bell-logo-careers-300x90.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-76a0dae\" data-v=\"4\" data-block-id=\"76a0dae\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-76a0dae-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-76a0dae-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"150\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/knoll-logo-careers.png\" alt=\"\" class=\"wp-image-98077\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/knoll-logo-careers.png 500w, https:\/\/thegood.com\/wp-content\/uploads\/knoll-logo-careers-300x90.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-78121dd\" data-v=\"4\" data-block-id=\"78121dd\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-78121dd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-78121dd-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"150\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/mastercraft-logo-careers.png\" alt=\"\" class=\"wp-image-98078\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/mastercraft-logo-careers.png 500w, https:\/\/thegood.com\/wp-content\/uploads\/mastercraft-logo-careers-300x90.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ac14d25\" data-v=\"4\" data-block-id=\"ac14d25\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ac14d25-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ac14d25-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"150\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/tiege-hanley-logo-careers.png\" alt=\"\" class=\"wp-image-98079\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/tiege-hanley-logo-careers.png 500w, https:\/\/thegood.com\/wp-content\/uploads\/tiege-hanley-logo-careers-300x90.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-79a90c0\" data-block-id=\"79a90c0\"><style>.stk-79a90c0 .stk--block-align-79a90c0{align-items:center !important}.stk-79a90c0-column{--stk-column-gap:20px !important}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-79a90c0 stk-block-content stk-content-align stk-79a90c0-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f75d4ea\" data-v=\"4\" data-block-id=\"f75d4ea\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f75d4ea-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f75d4ea-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"150\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/laird-logo-careers.png\" alt=\"\" class=\"wp-image-98081\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/laird-logo-careers.png 500w, https:\/\/thegood.com\/wp-content\/uploads\/laird-logo-careers-300x90.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-93701eb\" data-v=\"4\" data-block-id=\"93701eb\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-93701eb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-93701eb-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"150\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/klean-kanteen-logo-careers.png\" alt=\"\" class=\"wp-image-98082\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/klean-kanteen-logo-careers.png 500w, https:\/\/thegood.com\/wp-content\/uploads\/klean-kanteen-logo-careers-300x90.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-96f8d60\" data-v=\"4\" data-block-id=\"96f8d60\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-96f8d60-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-96f8d60-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"541\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9.png\" alt=\"pendleton logo\" class=\"wp-image-107339\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9.png 1280w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-300x127.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-1024x433.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-768x325.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-600x254.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-9-177x75.png 177w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-97c25a5\" data-v=\"4\" data-block-id=\"97c25a5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-97c25a5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-97c25a5-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"150\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/fully-logo-careers.png\" alt=\"\" class=\"wp-image-98084\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/fully-logo-careers.png 500w, https:\/\/thegood.com\/wp-content\/uploads\/fully-logo-careers-300x90.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9b621f4\" data-v=\"4\" data-block-id=\"9b621f4\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9b621f4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9b621f4-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/2-9.png\" alt=\"autodesk logo\" class=\"wp-image-107291\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/2-9.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/2-9-300x113.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/2-9-768x288.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/2-9-600x225.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/2-9-200x75.png 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e7038ec\" data-block-id=\"e7038ec\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e7038ec-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-473e6b0\" data-v=\"4\" data-block-id=\"473e6b0\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-473e6b0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-473e6b0-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ea10e03\" data-block-id=\"ea10e03\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ea10e03-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-309503c\" data-v=\"4\" data-block-id=\"309503c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-309503c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-309503c-inner-blocks\">\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\" style=\"background-color:#ffffff3d\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5454d6d\" id=\"what-stands-between-your-company-and-similar-span-style-color-0277-c-0-class-stk-highlight-digital-excellence-span\" data-block-id=\"5454d6d\"><style>.stk-5454d6d{max-width:750px !important;padding-top:45px !important;padding-right:20px !important;padding-left:20px !important;margin-top:0px !important;margin-right:auto !important;margin-left:auto !important;top:34px !important;bottom:47px !important}@media screen and (max-width:767px){.stk-5454d6d{padding-top:20px !important;padding-bottom:0px !important}.stk-5454d6d .stk-block-heading__text{font-size:24px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">What stands between your company and similar <span style=\"color: #0277c0;\" class=\"stk-highlight\">digital excellence<\/span>?<\/h2><\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-21a8391\" data-block-id=\"21a8391\"><style>.stk-21a8391{margin-bottom:15px !important}@media screen and (max-width:767px){.stk-21a8391{margin-bottom:25px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-21a8391-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c45fea2\" data-v=\"4\" data-block-id=\"c45fea2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c45fea2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c45fea2-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-dad9618\" data-block-id=\"dad9618\"><style>.stk-dad9618{margin-bottom:0px !important}.stk-dad9618-column{--stk-column-gap:75px !important}@media screen and (max-width:767px){.stk-dad9618{padding-right:30px !important;padding-left:30px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-dad9618-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2b655fc\" data-v=\"4\" data-block-id=\"2b655fc\"><style>.stk-2b655fc-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2b655fc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2b655fc-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-0ad8ebe\" data-block-id=\"0ad8ebe\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107322\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Example-Images-1.png\" width=\"2946\" height=\"2484\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Example-Images-1.png 2946w, https:\/\/thegood.com\/wp-content\/uploads\/Example-Images-1-300x253.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Example-Images-1-1024x863.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/Example-Images-1-768x648.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Example-Images-1-1536x1295.png 1536w, https:\/\/thegood.com\/wp-content\/uploads\/Example-Images-1-2048x1727.png 2048w, https:\/\/thegood.com\/wp-content\/uploads\/Example-Images-1-600x506.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Example-Images-1-89x75.png 89w\" sizes=\"(max-width: 2946px) 100vw, 2946px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-37fe21e\" data-v=\"4\" data-block-id=\"37fe21e\"><style>.stk-37fe21e{align-self:center !important;align-items:center !important;margin-top:0px !important;display:flex !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-37fe21e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-37fe21e-inner-blocks\">\n<div class=\"wp-block-stackable-heading aligncenter stk-block-heading stk-block-heading--v2 stk-block stk-7e0f2a2\" id=\"assess-your-program-with-a-personalized-5-factors-scorecard\u2122\" data-block-id=\"7e0f2a2\"><style>.stk-7e0f2a2{margin-bottom:30px !important}<\/style><h4 class=\"stk-block-heading__text\">Assess your program with a personalized 5-Factors Scorecard\u2122<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b548c99\" data-block-id=\"b548c99\"><style>.stk-b548c99{margin-bottom:25px !important}<\/style><p class=\"stk-block-text__text\">Based on insights from the top product marketing and ecommerce teams. 18 questions, 1 custom action plan to find high-leverage opportunities for improvement.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-4b0823d\" data-block-id=\"4b0823d\"><style>.stk-4b0823d .stk-inner-blocks{column-gap:30px !important;row-gap:30px !important}@media screen and (max-width:1023px){.stk-4b0823d .stk-inner-blocks{column-gap:30px !important;row-gap:30px !important}}@media screen and (max-width:767px){.stk-4b0823d{margin-bottom:0px !important}.stk-4b0823d .stk-inner-blocks{column-gap:0px !important;row-gap:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-b8a2665\" data-block-id=\"b8a2665\"><style>.stk-b8a2665 .stk-button{padding-top:14px !important;padding-right:25px !important;padding-bottom:13px !important;padding-left:25px !important;background:#0277c0 !important}.stk-b8a2665 .stk-button:hover:after{background:#004e7e !important;opacity:1 !important}.stk-b8a2665 .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important;margin-inline-start:0px !important}.stk-b8a2665 .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;text-transform:uppercase !important;letter-spacing:1px !important}@media screen and (max-width:1023px){.stk-b8a2665 .stk-button__inner-text{font-size:14px !important}}@media screen and (max-width:767px){.stk-b8a2665{padding-bottom:40px !important;margin-bottom:0px !important}}<\/style><style class=\"stk-custom-css\">.stk-b8a2665.stk-block-button{letter-spacing:1px !important}<\/style><a class=\"stk-link stk-button\" href=\"https:\/\/thegood.com\/5factors\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">SCORE YOUR PROGRAM<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-7a08257\" data-block-id=\"7a08257\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7a08257-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-effefb4\" data-v=\"4\" data-block-id=\"effefb4\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-effefb4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-effefb4-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-90b9e63\" data-block-id=\"90b9e63\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-90b9e63-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d2e99b1\" data-v=\"4\" data-block-id=\"d2e99b1\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d2e99b1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d2e99b1-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block-icon-label--use-flex-basis stk-block stk-f3463a7\" data-block-id=\"f3463a7\"><style>.stk-f3463a7{margin-bottom:10px !important;left:100px !important}.stk-f3463a7 .stk-block-icon{flex-basis:60px !important}@media screen and (max-width:767px){.stk-f3463a7{margin-bottom:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-147bc7d\" data-block-id=\"147bc7d\"><style>.stk-147bc7d .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-147bc7d .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#0277c0 !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-147bc7d\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-147-bc-7-d-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-147-bc-7-d-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M34.9 289.5l-22.2-22.2c-9.4-9.4-9.4-24.6 0-33.9L207 39c9.4-9.4 24.6-9.4 33.9 0l194.3 194.3c9.4 9.4 9.4 24.6 0 33.9L413 289.4c-9.5 9.5-25 9.3-34.3-.4L264 168.6V456c0 13.3-10.7 24-24 24h-32c-13.3 0-24-10.7-24-24V168.6L69.2 289.1c-9.3 9.8-24.8 10-34.3.4z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2c74f01\" id=\"2-x\" data-block-id=\"2c74f01\"><style>.stk-2c74f01 .stk-block-heading__text{font-size:55px !important}@media screen and (max-width:1023px){.stk-2c74f01 .stk-block-heading__text{font-size:50px !important}}<\/style><h4 class=\"stk-block-heading__text has-text-align-left\">2X<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5a6a8a9\" data-block-id=\"5a6a8a9\"><style>.stk-5a6a8a9 .stk-block-text__text{font-size:20px !important;line-height:1.2em !important}@media screen and (max-width:1023px){.stk-5a6a8a9 .stk-block-text__text{font-size:20px !important}}<\/style><p class=\"stk-block-text__text has-text-align-center\"><strong>More likely to Rank \u201cExcellent\u201d in Customer Satisfaction (NPS)<\/strong><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cc4fbbc\" data-v=\"4\" data-block-id=\"cc4fbbc\"><style>.stk-cc4fbbc{align-self:center !important}@media screen and (max-width:767px){.stk-cc4fbbc{margin-top:50px !important;margin-bottom:50px !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cc4fbbc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cc4fbbc-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6891210\" data-block-id=\"6891210\"><style>.stk-6891210{margin-top:10px !important;margin-bottom:13px !important}.stk-6891210 .stk-block-text__text{font-size:24px !important;line-height:1.2em !important}@media screen and (max-width:1023px){.stk-6891210 .stk-block-text__text{font-size:24px !important}}@media screen and (max-width:767px){.stk-6891210{margin-bottom:0px !important}}<\/style><p class=\"stk-block-text__text has-text-align-center\">Satisfaction across the 5 factors means measurable business outcomes*<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-530a074\" data-block-id=\"530a074\"><style>.stk-530a074 .stk-block-text__text{font-style:italic !important}<\/style><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #00000066;\" class=\"stk-highlight\">*industry leaders surveyed 2023<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-416e191\" data-v=\"4\" data-block-id=\"416e191\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-416e191-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-416e191-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block-icon-label--use-flex-basis stk-block stk-8b4cb28\" data-block-id=\"8b4cb28\"><style>.stk-8b4cb28{margin-bottom:10px !important;left:78px !important}.stk-8b4cb28 .stk-block-icon{flex-basis:59px !important}@media screen and (max-width:767px){.stk-8b4cb28{margin-bottom:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-7b315be\" data-block-id=\"7b315be\"><style>.stk-7b315be .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-7b315be .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#0277c0 !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-7b315be\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-7-b-315-be-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-7-b-315-be-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M34.9 289.5l-22.2-22.2c-9.4-9.4-9.4-24.6 0-33.9L207 39c9.4-9.4 24.6-9.4 33.9 0l194.3 194.3c9.4 9.4 9.4 24.6 0 33.9L413 289.4c-9.5 9.5-25 9.3-34.3-.4L264 168.6V456c0 13.3-10.7 24-24 24h-32c-13.3 0-24-10.7-24-24V168.6L69.2 289.1c-9.3 9.8-24.8 10-34.3.4z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3037d5c\" id=\"60\" data-block-id=\"3037d5c\"><style>.stk-3037d5c .stk-block-heading__text{font-size:55px !important}@media screen and (max-width:1023px){.stk-3037d5c .stk-block-heading__text{font-size:50px !important}}<\/style><h4 class=\"stk-block-heading__text\">60%<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a269f3a\" data-block-id=\"a269f3a\"><style>.stk-a269f3a .stk-block-text__text{font-size:20px !important;line-height:1.2em !important}@media screen and (max-width:1023px){.stk-a269f3a .stk-block-text__text{font-size:20px !important}}<\/style><p class=\"stk-block-text__text has-text-align-center\"><strong>More likely to exceed Annual Performance Targets<\/strong><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-2a30920 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-2a30920-content-wrapper.ugb-container__content-wrapper{width:70% !important}.ugb-2a30920.ugb-container{margin-top:125px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-2a30920-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-2a30920-content-wrapper\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e5ad1c6\" id=\"our-work-and-team-thrive-by-holding-true-to-span-style-color-0277-c-0-class-stk-highlight-four-core-values-span\" data-block-id=\"e5ad1c6\"><style>.stk-e5ad1c6 .stk-block-heading__text{font-size:50px !important}@media screen and (max-width:1023px){.stk-e5ad1c6 .stk-block-heading__text{font-size:50px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center stk-block-heading--use-theme-margins\">Our work and team thrive by holding true to <span style=\"color: #0277c0;\" class=\"stk-highlight\">four core values.<\/span> <\/h2><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-1dc92da ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-1dc92da-content-wrapper.ugb-container__content-wrapper{width:100% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-1dc92da-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-1dc92da-content-wrapper\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c245b10\" data-block-id=\"c245b10\"><style>.stk-c245b10{align-items:center !important;margin-bottom:90px !important;display:flex !important}.stk-c245b10-column{--stk-column-gap:10px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c245b10-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-35dc030\" data-v=\"4\" data-block-id=\"35dc030\"><style>@media screen and (min-width:768px){.stk-35dc030{flex:var(--stk-flex-grow,1) 1 calc(20% - var(--stk-column-gap,0px) * 3 \/ 4 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-35dc030-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-35dc030-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"840\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/OWN_YOUR_EXPERIENCE_IN_BLACK-scaled-e1629814937580-1024x840.jpg\" alt=\"\" class=\"wp-image-96678\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/OWN_YOUR_EXPERIENCE_IN_BLACK-scaled-e1629814937580-1024x840.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/OWN_YOUR_EXPERIENCE_IN_BLACK-scaled-e1629814937580-300x246.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/OWN_YOUR_EXPERIENCE_IN_BLACK-scaled-e1629814937580-768x630.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/OWN_YOUR_EXPERIENCE_IN_BLACK-scaled-e1629814937580-1536x1259.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/OWN_YOUR_EXPERIENCE_IN_BLACK-scaled-e1629814937580-610x500.jpg 610w, https:\/\/thegood.com\/wp-content\/uploads\/OWN_YOUR_EXPERIENCE_IN_BLACK-scaled-e1629814937580.jpg 1810w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-dd9eea7\" data-v=\"4\" data-block-id=\"dd9eea7\"><style>.stk-dd9eea7{align-self:center !important}@media screen and (min-width:768px){.stk-dd9eea7{flex:var(--stk-flex-grow,1) 1 calc(30% - var(--stk-column-gap,0px) * 3 \/ 4 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-dd9eea7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-dd9eea7-inner-blocks\">\n<p><strong>Every challenge presents an opportunity. <\/strong>We take ownership over difficult situations and take steps to positively influence the outcome.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c9473c4\" data-v=\"4\" data-block-id=\"c9473c4\"><style>@media screen and (min-width:768px){.stk-c9473c4{flex:var(--stk-flex-grow,1) 1 calc(20% - var(--stk-column-gap,0px) * 3 \/ 4 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c9473c4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c9473c4-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"756\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/BLACK_MAKE_IMPROVEMENTS_NOT_EXCUSES-scaled-e1629814904531-1024x756.jpg\" alt=\"\" class=\"wp-image-96677\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/BLACK_MAKE_IMPROVEMENTS_NOT_EXCUSES-scaled-e1629814904531-1024x756.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/BLACK_MAKE_IMPROVEMENTS_NOT_EXCUSES-scaled-e1629814904531-300x222.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/BLACK_MAKE_IMPROVEMENTS_NOT_EXCUSES-scaled-e1629814904531-768x567.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/BLACK_MAKE_IMPROVEMENTS_NOT_EXCUSES-scaled-e1629814904531-1536x1135.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/BLACK_MAKE_IMPROVEMENTS_NOT_EXCUSES-scaled-e1629814904531-610x451.jpg 610w, https:\/\/thegood.com\/wp-content\/uploads\/BLACK_MAKE_IMPROVEMENTS_NOT_EXCUSES-scaled-e1629814904531.jpg 1810w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-83d8552\" data-v=\"4\" data-block-id=\"83d8552\"><style>.stk-83d8552{align-self:center !important}@media screen and (min-width:768px){.stk-83d8552{flex:var(--stk-flex-grow,1) 1 calc(30% - var(--stk-column-gap,0px) * 3 \/ 4 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-83d8552-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-83d8552-inner-blocks\">\n<p class=\"has-regular-font-size\"><strong>We hold each other accountable to grow through practice, not perfection. <\/strong>We strive to get 1% better every day, and help our clients do the same.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-37fc072\" data-block-id=\"37fc072\"><style>.stk-37fc072-column{--stk-column-gap:10px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-37fc072-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ece0a16\" data-v=\"4\" data-block-id=\"ece0a16\"><style>@media screen and (min-width:768px){.stk-ece0a16{flex:var(--stk-flex-grow,1) 1 calc(20% - var(--stk-column-gap,0px) * 3 \/ 4 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ece0a16-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ece0a16-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"821\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/BLACK_STRIVE_FOR_CLARITY-scaled-e1629814971359-1024x821.jpg\" alt=\"\" class=\"wp-image-96679\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/BLACK_STRIVE_FOR_CLARITY-scaled-e1629814971359-1024x821.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/BLACK_STRIVE_FOR_CLARITY-scaled-e1629814971359-300x241.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/BLACK_STRIVE_FOR_CLARITY-scaled-e1629814971359-768x616.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/BLACK_STRIVE_FOR_CLARITY-scaled-e1629814971359-1536x1232.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/BLACK_STRIVE_FOR_CLARITY-scaled-e1629814971359-610x489.jpg 610w, https:\/\/thegood.com\/wp-content\/uploads\/BLACK_STRIVE_FOR_CLARITY-scaled-e1629814971359.jpg 1810w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f8d938f\" data-v=\"4\" data-block-id=\"f8d938f\"><style>.stk-f8d938f{align-self:center !important}@media screen and (min-width:768px){.stk-f8d938f{flex:var(--stk-flex-grow,1) 1 calc(30% - var(--stk-column-gap,0px) * 3 \/ 4 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f8d938f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f8d938f-inner-blocks\">\n<p><strong>The best decisions are made with accurate information, shared with clarity. <\/strong>We\u2019re not afraid to say, \u201cI don\u2019t know, but let me find out.\u201d<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-97dcec9\" data-v=\"4\" data-block-id=\"97dcec9\"><style>@media screen and (min-width:768px){.stk-97dcec9{flex:var(--stk-flex-grow,1) 1 calc(20% - var(--stk-column-gap,0px) * 3 \/ 4 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-97dcec9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-97dcec9-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"756\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/BLACK_JON_IMPACT_OVER_INCOME-scaled-e1629814848921-1024x756.jpg\" alt=\"\" class=\"wp-image-96676\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/BLACK_JON_IMPACT_OVER_INCOME-scaled-e1629814848921-1024x756.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/BLACK_JON_IMPACT_OVER_INCOME-scaled-e1629814848921-300x222.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/BLACK_JON_IMPACT_OVER_INCOME-scaled-e1629814848921-768x567.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/BLACK_JON_IMPACT_OVER_INCOME-scaled-e1629814848921-1536x1135.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/BLACK_JON_IMPACT_OVER_INCOME-scaled-e1629814848921-610x451.jpg 610w, https:\/\/thegood.com\/wp-content\/uploads\/BLACK_JON_IMPACT_OVER_INCOME-scaled-e1629814848921.jpg 1810w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3a2975c\" data-v=\"4\" data-block-id=\"3a2975c\"><style>.stk-3a2975c{align-self:center !important}@media screen and (min-width:768px){.stk-3a2975c{flex:var(--stk-flex-grow,1) 1 calc(30% - var(--stk-column-gap,0px) * 3 \/ 4 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3a2975c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3a2975c-inner-blocks\">\n<p class=\"has-regular-font-size\"><strong>Our company exists to eliminate bad online experiences, not just to make a profit.<\/strong> Our success allows us to invest in people and communities.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-934df7b ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-934df7b.ugb-container{margin-top:55px !important;margin-bottom:-55px !important}}@media screen and (min-width:768px){.ugb-934df7b > .ugb-inner-block > .ugb-block-content > *{padding-top:24px !important;padding-bottom:24px !important;padding-right:24px !important;padding-left:24px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-934df7b-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-934df7b-content-wrapper\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe class='hippo-embed-frame hippo-embed-frame-inline-23294297' width='100%' height='100%' scrolling='no' style=\"display: block; margin-left: auto; margin-right: auto\" frameborder=0 marginwidth=0 marginheight=0 src='https:\/\/video.thegood.com\/video\/embed\/yHFhp3ZArlUhyUDhEasxUsAL8HsCzHrkibLuBqztldM?custom_asset_token=yHFhp3ZArlUhyUDhEasxUsAL8HsCzHrkibLuBqztldM&#038;hvlk=OYMPz6eEDPnx&#038;org_tok=5pD1e7SrWYyQbO6Ob9XsgA&#038;autoplay=false' allowfullscreen ><\/iframe><script>window.hippoEmbedSeo = \"\";<\/script><script src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-delivery-embed.js\" async><\/script><script>var hippoResponsiveInline23294297 = function() {var frames = document.querySelectorAll('.hippo-embed-frame-inline-23294297');for(var i = 0; i < frames.length; i++) {frames[i].style.height = (frames[i].offsetWidth\/1.777) + 'px';}};document.addEventListener('DOMContentLoaded', function() { hippoResponsiveInline23294297(); });window.addEventListener('resize', function() { setTimeout(hippoResponsiveInline23294297, 10); });hippoResponsiveInline23294297();<\/script><script>window._hippo_cx_domain = \"\";var hippo_script=document.createElement(\"script\");hippo_script.src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-embed-mh.js\";document.body.appendChild(hippo_script);<\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a119231\" id=\"span-style-color-0277-c-0-class-stk-highlight-get-a-taste-span-of-what-its-like-to-work-here\" data-block-id=\"a119231\"><style>.stk-a119231{margin-right:-30px !important;margin-left:30px !important}.stk-a119231 .stk-block-heading__text{font-size:50px !important}@media screen and (max-width:1023px){.stk-a119231 .stk-block-heading__text{font-size:50px !important}}<\/style><h2 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\"><span style=\"color: #0277c0;\" class=\"stk-highlight\">Get a taste<\/span> of what it's like to work here.<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5f52c2b\" data-block-id=\"5f52c2b\"><style>.stk-5f52c2b{right:30px !important;left:30px !important}.stk-5f52c2b .stk-block-text__text{font-size:18px !important}@media screen and (max-width:1023px){.stk-5f52c2b .stk-block-text__text{font-size:18px !important}}<\/style><p class=\"stk-block-text__text\">We might work remotely, but we have fun together! Here are the highlights from our 2023 retreat in Portland. <\/p><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"\/careers\/\" target=\"_blank\" rel=\"noreferrer noopener\">join our TEAM<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-2573d6b ugb-container--v2 ugb-container--design-basic ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-2573d6b-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-2573d6b-content-wrapper\">\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-2fd90bf stk-block-background\" data-block-id=\"2fd90bf\"><style>.stk-2fd90bf{background-color:#00000008 !important;padding-top:3% !important;padding-right:5% !important;padding-bottom:3% !important;padding-left:5% !important;margin-top:75px !important;margin-bottom:75px !important}.stk-2fd90bf:before{background-color:#00000008 !important}.stk-2fd90bf-column{--stk-column-gap:50px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2fd90bf-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-acd4ae6\" data-v=\"4\" data-block-id=\"acd4ae6\"><style>.stk-acd4ae6{align-self:center !important}@media screen and (min-width:768px){.stk-acd4ae6{flex:var(--stk-flex-grow,1) 1 calc(55% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-acd4ae6-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-acd4ae6-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a0d7e85\" id=\"span-style-color-0277-c-0-class-stk-highlight-we-are-proud-span-to-be-a-certified-b-corporation\" data-block-id=\"a0d7e85\"><style>.stk-a0d7e85 .stk-block-heading__text{font-size:50px !important}@media screen and (max-width:1023px){.stk-a0d7e85 .stk-block-heading__text{font-size:50px !important}}<\/style><h2 class=\"stk-block-heading__text stk-block-heading--use-theme-margins\"><span style=\"color: #0277c0;\" class=\"stk-highlight\">We are proud<\/span> to be a certified B Corporation<\/h2><\/div>\n\n\n\n<p class=\"has-regular-font-size\">The Good is a certified B Corporation, which means we hold ourselves to a standard higher than simply \"making a profit.\" We are held accountable for how our work impacts our employees, our clients, the community, and the environment.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/www.bcorporation.net\/en-us\/find-a-b-corp\/company\/the-good\" target=\"_blank\" rel=\"noreferrer noopener\">VIEW OUR B CORP PROFILE<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-theme-yellow-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/www.bcorporation.net\/en-us\/certification\" target=\"_blank\" rel=\"noreferrer noopener\">LEARN ABOUT B CORPS<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c7583b8\" data-v=\"4\" data-block-id=\"c7583b8\"><style>.stk-c7583b8{align-self:center !important}@media screen and (min-width:768px){.stk-c7583b8{flex:var(--stk-flex-grow,1) 1 calc(45% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c7583b8-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c7583b8-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"640\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Our-B-Corp-Impact-Score-2.png\" alt=\"\" class=\"wp-image-98652\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Our-B-Corp-Impact-Score-2.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Our-B-Corp-Impact-Score-2-281x300.png 281w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-ee2ab6f ugb-container--v2 ugb-container--design-basic ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-ee2ab6f-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-ee2ab6f-content-wrapper\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ae78a3e has-2-columns\" data-block-id=\"ae78a3e\"><style>.stk-ae78a3e .stk--block-align-ae78a3e{align-items:stretch !important}@media screen and (max-width:767px){.stk-ae78a3e-column{--stk-columns-spacing:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-ae78a3e stk-block-content stk-content-align stk-ae78a3e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1a83996 stk-block-background\" data-v=\"4\" data-block-id=\"1a83996\"><style>.stk-1a83996{background-color:#000000 !important;align-items:center !important;padding-right:50px !important;padding-left:50px !important;margin-top:24px !important;margin-bottom:24px !important;margin-left:12px !important;display:flex !important}.stk-1a83996:before{background-color:#000000 !important}@media screen and (max-width:767px){.stk-1a83996{padding-top:80px !important;padding-right:30px !important;padding-bottom:80px !important;padding-left:30px !important;margin-top:0px !important;margin-left:0px !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1a83996-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1a83996-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-91faf07\" data-block-id=\"91faf07\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-91faf07-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6382eb6\" data-v=\"4\" data-block-id=\"6382eb6\"><style>.stk-6382eb6{max-width:95% !important;margin-right:auto !important;margin-left:0px !important}@media screen and (max-width:767px){.stk-6382eb6{max-width:100% !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6382eb6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6382eb6-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-b4112c0\" id=\"our-mission-is-to-remove-all-the-bad-digital-experiences-until-only-the-good-remain\" data-block-id=\"b4112c0\"><style>.stk-b4112c0{margin-bottom:0px !important}.stk-b4112c0 .stk-block-heading__text{font-size:40px !important;color:#ffffff !important}@media screen and (max-width:1023px){.stk-b4112c0 .stk-block-heading__text{font-size:40px !important}}@media screen and (max-width:767px){.stk-b4112c0 .stk-block-heading__text{font-size:24px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Our mission is to remove all the bad digital experiences until only the good remain.<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider has-text-align-left has-text-align-left-tablet has-text-align-left-mobile stk-block stk-2114438\" data-block-id=\"2114438\"><style>.stk-2114438{max-width:300px !important;margin-top:15px !important;margin-bottom:15px !important}.stk-2114438 hr.stk-block-divider__hr{background:#0277c0 !important;height:2px !important}@media screen and (max-width:767px){.stk-2114438{margin-top:5px !important}}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-08b2519\" data-block-id=\"08b2519\"><style>.stk-08b2519 .stk-block-text__text{font-size:24px !important;color:#ffffff !important}@media screen and (max-width:1023px){.stk-08b2519 .stk-block-text__text{font-size:24px !important}}@media screen and (max-width:767px){.stk-08b2519{margin-top:-15px !important}.stk-08b2519 .stk-block-text__text{font-size:20px !important}}<\/style><p class=\"stk-block-text__text has-text-color\">Join us by exploring the latest resources from our team of thought leaders and subject matter experts.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f52cf13\" data-v=\"4\" data-block-id=\"f52cf13\"><style>.stk-f52cf13-container{margin-top:24px !important;margin-right:24px !important;margin-bottom:24px !important;margin-left:36px !important}@media screen and (max-width:767px){.stk-f52cf13-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f52cf13-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f52cf13-inner-blocks\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-d100dd2 is-style-default\" data-v=\"2\" data-block-id=\"d100dd2\"><style>.stk-d100dd2 .stk-block-card__image{height:320px !important}<\/style><div class=\"stk--no-padding stk-container stk-d100dd2-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-107771\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/NEW-BOOK.jpg\" width=\"1200\" height=\"700\" alt=\"Behind The Click - Preview\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/NEW-BOOK.jpg 1200w, https:\/\/thegood.com\/wp-content\/uploads\/NEW-BOOK-300x175.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/NEW-BOOK-1024x597.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/NEW-BOOK-768x448.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/NEW-BOOK-600x350.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/NEW-BOOK-129x75.jpg 129w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-d100dd2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e998165\" id=\"our-latest-book-behind-the-click-is-available-now\" data-block-id=\"e998165\"><style>.stk-e998165{margin-bottom:16px !important}.stk-e998165 .stk-block-heading__text{font-size:24px !important}@media screen and (max-width:1023px){.stk-e998165 .stk-block-heading__text{font-size:24px !important}}<\/style><h3 class=\"stk-block-heading__text\">Our latest book, Behind The Click, is available now<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-40d47a0\" data-block-id=\"40d47a0\"><style>.stk-40d47a0 .stk-block-subtitle__text{color:#000000 !important}<\/style><p class=\"stk-block-subtitle__text stk-subtitle has-text-color\">Learn how to use the hidden psychological forces that shape online behavior to craft digital journeys that delight, engage, and convert.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-4053e0f\" data-block-id=\"4053e0f\"><style>.stk-4053e0f{padding-bottom:20px !important}.stk-4053e0f .stk-inner-blocks{column-gap:30px !important;row-gap:30px !important}@media screen and (max-width:1023px){.stk-4053e0f .stk-inner-blocks{column-gap:30px !important;row-gap:30px !important}}@media screen and (max-width:767px){.stk-4053e0f{margin-bottom:0px !important}.stk-4053e0f .stk-inner-blocks{column-gap:0px !important;row-gap:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-9f71585\" data-block-id=\"9f71585\"><style>.stk-9f71585 .stk-button{padding-top:14px !important;padding-right:25px !important;padding-bottom:13px !important;padding-left:25px !important;background:#0277c0 !important}.stk-9f71585 .stk-button:hover:after{background:#004e7e !important;opacity:1 !important}.stk-9f71585 .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important;margin-inline-start:0px !important}.stk-9f71585 .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;text-transform:uppercase !important;letter-spacing:1px !important}@media screen and (max-width:1023px){.stk-9f71585 .stk-button__inner-text{font-size:14px !important}}@media screen and (max-width:767px){.stk-9f71585{padding-bottom:10px !important;margin-bottom:0px !important}}<\/style><style class=\"stk-custom-css\">.stk-9f71585.stk-block-button{letter-spacing:1px !important}<\/style><a class=\"stk-link stk-button\" href=\"\/behind-the-click\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">GET YOUR COPY<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"\/behind-the-click\/\" aria-hidden=\"true\" tabindex=\"-1\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk--has-container stk-block stk-14cac2b is-style-vertical-card\" data-v=\"2\" data-block-id=\"14cac2b\"><style>.stk-14cac2b{overflow:hidden !important;--stk-columns:3 !important;--stk-column-gap:25px !important}.stk-14cac2b .stk-img-wrapper{width:100% !important;height:300px !important}.stk-14cac2b .stk-block-posts__title a{font-size:2rem !important;color:#000000 !important}.stk-14cac2b .stk-block-posts__excerpt p{font-size:14px !important;color:#2f2f2f !important}.stk-14cac2b .stk-block-posts__meta{font-size:13px !important;color:#2f2f2f !important}.stk-14cac2b .stk-block-posts__readmore{font-size:14px !important;font-weight:bold !important}.stk-14cac2b .stk-block-posts__items{row-gap:25px !important}.stk-14cac2b .stk-block-posts__title{margin-bottom:0px !important}.stk-14cac2b .stk-block-posts__category{margin-bottom:0px !important}.stk-14cac2b .stk-block-posts__excerpt{margin-bottom:0px !important}@media screen and (max-width:1023px){.stk-14cac2b .stk-block-posts__title a{font-size:2rem !important}.stk-14cac2b .stk-block-posts__excerpt p{font-size:14px !important}.stk-14cac2b .stk-block-posts__meta{font-size:13px !important}.stk-14cac2b .stk-block-posts__readmore{font-size:14px !important}.stk-14cac2b{--stk-columns:1 !important}}@media screen and (max-width:767px){.stk-14cac2b{margin-bottom:36px !important;--stk-columns:1 !important}}<\/style><style class=\"stk-custom-css\">.stk-14cac2b a{text-decoration:none !important}<\/style><div class=\"stk-inner-blocks stk-content-align stk-14cac2b-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-14cac2b-container stk-hover-parent\"><a href=\"https:\/\/thegood.com\/insights\/trial-optimization\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"a person signing up for a service as a result of trial optimization strategies.\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-scaled.jpg 2560w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-300x200.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-1024x683.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-768x512.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-1536x1024.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-2048x1365.jpg 2048w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-600x400.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-113x75.jpg 113w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/thegood.com\/insights\/trial-optimization\/'>How Do You Reduce Cancellations During SaaS Free Trials?<\/a><\/h3><aside class=\"stk-block-posts__meta stk-subtitle has-text-color\"><span>Caroline Appert<\/span><span class=\"stk-block-posts__meta-sep\">\u2014<\/span><time datetime=\"2025-12-05T12:57:52-08:00\">December 5, 2025<\/time><\/aside><div class=\"stk-block-posts__category stk-subtitle\"><\/div><div class=\"stk-block-posts__excerpt has-text-color\"><p>Leaders often assume users cancel because the product isn&#8217;t good enough. The reality is more nuanced. Users rarely cancel because your product lacks value. They cancel because they didn&#8217;t experience that value&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/thegood.com\/insights\/trial-optimization\/\">Continue Reading \u2192<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-14cac2b-container stk-hover-parent\"><a href=\"https:\/\/thegood.com\/insights\/maxdiff-analysis\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-artempodrez-5716010-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Reviewing maxdiff analysis data to identify benefits customers want.\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-artempodrez-5716010-scaled.jpg 2560w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-artempodrez-5716010-300x169.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-artempodrez-5716010-1024x576.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-artempodrez-5716010-768x432.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-artempodrez-5716010-1536x864.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-artempodrez-5716010-2048x1152.jpg 2048w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-artempodrez-5716010-380x215.jpg 380w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-artempodrez-5716010-600x338.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-artempodrez-5716010-133x75.jpg 133w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/thegood.com\/insights\/maxdiff-analysis\/'>MaxDiff Analysis: A Case Study On How to Identify Which Benefits Actually Build Customer Trust<\/a><\/h3><aside class=\"stk-block-posts__meta stk-subtitle has-text-color\"><span>Sumita Paulson<\/span><span class=\"stk-block-posts__meta-sep\">\u2014<\/span><time datetime=\"2025-11-26T09:56:30-08:00\">November 26, 2025<\/time><\/aside><div class=\"stk-block-posts__category stk-subtitle\"><\/div><div class=\"stk-block-posts__excerpt has-text-color\"><p>When a SaaS company approached us after noticing friction in their trial-to-paid conversion funnel, they had a specific challenge: their website was generating demo requests, but prospects weren&#8217;t converting to customers. User&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/thegood.com\/insights\/maxdiff-analysis\/\">Continue Reading \u2192<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-14cac2b-container stk-hover-parent\"><a href=\"https:\/\/thegood.com\/insights\/intent-based-segmentation\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-1-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"colleagues reviewing intent based segmentation data.\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-1-scaled.jpg 2560w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-1-300x200.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-1-1024x683.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-1-768x512.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-1-1536x1024.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-1-2048x1366.jpg 2048w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-1-600x400.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-1-112x75.jpg 112w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/thegood.com\/insights\/intent-based-segmentation\/'>The Exact Framework We Used To Build Intent-Based User Clusters That Drive Retention For A Leading SaaS Company<\/a><\/h3><aside class=\"stk-block-posts__meta stk-subtitle has-text-color\"><span>Maggie Paveza<\/span><span class=\"stk-block-posts__meta-sep\">\u2014<\/span><time datetime=\"2025-11-21T10:45:09-08:00\">November 21, 2025<\/time><\/aside><div class=\"stk-block-posts__category stk-subtitle\"><\/div><div class=\"stk-block-posts__excerpt has-text-color\"><p>Most SaaS companies segment users the wrong way. They group people by demographics, company size, or subscription tier. Basically, they look at who users are rather than what they&#8217;re trying to do.&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/thegood.com\/insights\/intent-based-segmentation\/\">Continue Reading \u2192<\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The Good is a specialized consultancy, not a &#8216;do everything&#8217; agency Our mission is to remove all the bad digital experiences until only the good remain. To achieve this, our team of certified experts leverages research, testing, and implementation to optimize your digital experience. Ecommerce and product marketing leaders trust The Good to unlock digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":[],"footnotes":""},"class_list":["post-11","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","teaser":"","teaser-large":"","insights-featured":"","case-study-logo-small":"","gform-image-choice-sm":"","gform-image-choice-md":"","gform-image-choice-lg":"","profile_24":"","profile_48":"","profile_96":"","profile_150":"","profile_300":""},"post_excerpt_stackable_v2":"<p>The Good is a specialized consultancy, not a &#8216;do everything&#8217; agency Our mission is to remove all the bad digital experiences until only the good remain. To achieve this, our team of certified experts leverages research, testing, and implementation to optimize your digital experience. GET IN TOUCH Ecommerce and product marketing leaders trust The Good to unlock digital improvements. Here&#8217;s why. 15+ Years of Industry-Leading Optimization Powered by over 15 years of pioneering conversion rate optimization, research, and strategy, we developed and coined digital experience optimization to better meet the needs of digital leaders. Certified Experts In Key Disciplines We&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"The Good","url":"https:\/\/thegood.com\/author\/the_good\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Learn More About The Good - Trusted Optimization Experts<\/title>\n<meta name=\"description\" content=\"The Good&#039;s mission is to remove all the bad digital experiences until only the good remain with optimization. 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