{"id":110114,"date":"2024-12-19T10:58:23","date_gmt":"2024-12-19T18:58:23","guid":{"rendered":"https:\/\/thegood.com\/?post_type=insights&#038;p=110114"},"modified":"2025-05-21T09:49:59","modified_gmt":"2025-05-21T16:49:59","slug":"product-led-growth-best-practices","status":"publish","type":"insights","link":"https:\/\/thegood.com\/insights\/product-led-growth-best-practices\/","title":{"rendered":"Product-led Growth Best Practices Will Only Get You So Far"},"content":{"rendered":"\n<p>Product-led growth (PLG) is a proven go-to-market strategy for SaaS companies. Leaders like Zoom, Spotify, and Canva offer free versions of their products to drive engagement and customer acquisition. The idea is that if users experience the value of the product first-hand, they\u2019ll convert to loyal paying customers.<\/p>\n\n\n\n<p>But, as more companies adopt the methodology for their tools, PLG strategies become table stakes rather than competitive differentiators. The best practices that might have helped you stand out a few years ago are now run-of-the-mill.<\/p>\n\n\n\n<p>So, how do you make sure your product-led growth efforts stand out, improve the user experience, and go beyond the typical best practices you see day-to-day?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-product-led-growth-best-practices\">What are the product-led growth best practices?<\/h2>\n\n\n\n<p>Freemium and free-trial pricing models have spurred the movement toward <a href=\"https:\/\/thegood.com\/insights\/product-led-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">product-led growth<\/a>.<\/p>\n\n\n\n<p>Because the purchase happens later in the customer lifecycle, the user evaluation period is longer and more thorough. Users can evaluate the product for what it offers, how it solves problems, and its ease of use. Instead of relying on marketing messages and sales calls to make a purchase decision, the user evaluates and engages with the product before converting.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"5952\" height=\"2562\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/PLG-Model-The-Good-2023-1.png\" alt=\"PLG Model The Good 2023 \" class=\"wp-image-110156\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/PLG-Model-The-Good-2023-1.png 5952w, https:\/\/thegood.com\/wp-content\/uploads\/PLG-Model-The-Good-2023-1-300x129.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/PLG-Model-The-Good-2023-1-1024x441.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/PLG-Model-The-Good-2023-1-768x331.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/PLG-Model-The-Good-2023-1-1536x661.png 1536w, https:\/\/thegood.com\/wp-content\/uploads\/PLG-Model-The-Good-2023-1-2048x882.png 2048w, https:\/\/thegood.com\/wp-content\/uploads\/PLG-Model-The-Good-2023-1-600x258.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/PLG-Model-The-Good-2023-1-174x75.png 174w\" sizes=\"(max-width: 5952px) 100vw, 5952px\" \/><\/figure>\n\n\n\n<p>This simplifies the recipe for success. If a SaaS tool provides more value than it costs, the user will convert.<\/p>\n\n\n\n<p>There is a lot of literature out there on foundational strategies for PLG. Generally, the industry&#8217;s product-led growth best practices include specific tactics related to the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop a product-first company culture so that the whole organization is focused on delivering the best product experience.<\/li>\n\n\n\n<li>Emphasize free trial or free accounts in marketing and sales to increase registrations.<\/li>\n\n\n\n<li>Minimize friction during sign-up with a clear, personalized, and engaging onboarding experience.<\/li>\n\n\n\n<li>Make it clear to freemium or free trial users what they are missing out on and what they will get by converting to a paid account.<\/li>\n\n\n\n<li>Prioritize account expansion over net new users with plan upgrades and customer marketing strategies.<\/li>\n\n\n\n<li>Gather customer feedback, review user behavior, and conduct testing to measure and improve the product experience.<\/li>\n<\/ul>\n\n\n\n<p>While all of these are true and valuable, they will only get you so far, and it\u2019s hard to know how to actually make them happen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-are-for-beginners\">Best practices are for beginners<\/h2>\n\n\n\n<p>One of our favorite mottos at The Good is that \u201cbest practices are for beginners.\u201d Yes, it is important to stick to foundational truths in SaaS optimization work: stay user-centered, establish consistent research practices, iterate your way to success, etc. But, to scale your SaaS organization, you need to go further.<\/p>\n\n\n\n<p>There are many reasons for this, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Best practices are tethered to the past, but your tool is not<\/li>\n\n\n\n<li>What works for your competition won\u2019t necessarily work for you<\/li>\n\n\n\n<li>Sticking religiously to best practices holds you back from making data-backed improvements<\/li>\n\n\n\n<li>Prescribing solutions without diagnosing challenges sets you up for failure<\/li>\n<\/ul>\n\n\n\n<p>Best practices can be a good starting point for companies looking to dip their toes into product-led growth or optimization, but they\u2019re like training wheels. Once you\u2019ve mastered them, they quickly cap how much you can scale. True growth demands a more tailored approach.<\/p>\n\n\n\n<p>In his book, <em><a href=\"https:\/\/thegood.com\/opting-in-to-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Opting In To Optimization<\/a><\/em>, Jon MacDonald notes, \u201cAbove-average businesses\u2014the ones converting their target customers in droves\u2014are learning in real-time from every click and movement of their current users.\u201d<\/p>\n\n\n\n<p>As established, the ultimate goal of product-led growth is to leverage the product itself to improve acquisition, conversion, and retention metrics. So, how do you actually make that happen once you already have the foundational elements in place?<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c842da9 reusable-block-2-column good-question-block\" data-block-id=\"c842da9\"><style>.stk-c842da9 {max-width:1500px !important;min-width:auto !important;margin-top:30px !important;margin-bottom:30px !important;}.stk-c842da9-column{max-width:941px !important;min-width:auto !important;}@media screen and (max-width: 767px){.stk-c842da9 {--stk-col-order-1:2 !important;--stk-col-order-2:1 !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c842da9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8993c44 horizontal-form-container\" data-v=\"4\" data-block-id=\"8993c44\"><style>.stk-8993c44-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;background-color:#c3ddf0 !important;border-top-left-radius:12px !important;border-top-right-radius:12px !important;border-bottom-right-radius:12px !important;border-bottom-left-radius:12px !important;overflow:hidden !important;max-width:701px !important;min-width:auto !important;padding-top:40px !important;padding-right:35px !important;padding-bottom:40px !important;padding-left:35px !important;}.stk-8993c44 {margin-top:0px !important;}.stk-8993c44-container:before{background-color:#c3ddf0 !important;}@media screen and (max-width: 1023px){.stk-8993c44-container{padding-bottom:60px !important;}}@media screen and (max-width: 767px){.stk-8993c44-container{padding-bottom:60px !important;}}<\/style><style class=\"stk-custom-css\">.stk-8993c44 figure{margin:0 !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8993c44-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-8993c44-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-791f1b3\" id=\"span-style-color-0277-c-0-class-stk-highlight-enjoying-this-article-span\" data-block-id=\"791f1b3\"><style>.stk-791f1b3 {margin-bottom:12px !important;}.stk-791f1b3 .stk-block-heading__text{font-size:36px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-791f1b3 .stk-block-heading__text{font-size:36px !important;}}@media screen and (max-width: 767px){.stk-791f1b3 .stk-block-heading__text{font-size:24px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-center\"><span style=\"color: #0277c0;\" class=\"stk-highlight\">Enjoying this article?<\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-30f99ae\" data-block-id=\"30f99ae\"><style>.stk-30f99ae {margin-bottom:20px !important;}.stk-30f99ae .stk-block-text__text{color:#ffffff !important;}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\"><span style=\"color: #000000;\" class=\"stk-highlight\">Subscribe to our newsletter, Good Question, to get insights like this sent straight to your inbox.<\/span><\/p><\/div>\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5834619,\n\t\t\t\t\t\t\t\t\tformId: \"64ede74e-e88f-44c7-996f-78859799755a\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1768309622000-1292290966\",\n\t\t\t\t\t\t\t\t\tregion: \"na2\",\n\t\t\t\t\t\t\t\t\tcssRequired: \".submitted-message { overflow: auto; } .hs-form-88422a7d-0355-4f27-b674-4b9fcc71560c, .hs-form-ac90f61a-a614-4bcd-b57a-18cd0e91ceff { color: #fff }\",\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1768309622000-1292290966\"><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-leverage-plg-to-go-from-product-market-fit-to-scale\">How to leverage PLG to go from product-market fit to scale<\/h2>\n\n\n\n<p>For companies that have outgrown best practices and are ready to scale, here are a few ways to take your product-led growth strategies to the next level.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-review-the-ropes-framework-and-identify-levers-you-haven-t-pulled\">1. Review the ROPES framework and identify levers you haven\u2019t pulled<\/h3>\n\n\n\n<p>First, start by looking at the big picture with the <a href=\"https:\/\/thegood.com\/insights\/product-led-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROPES framework<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"869\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-ROPES-Framework.png\" alt=\"The ROPES framework was developed by The Good to support product led growth best practices.\" class=\"wp-image-110116\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-ROPES-Framework.png 1000w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-ROPES-Framework-300x261.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-ROPES-Framework-768x667.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-ROPES-Framework-600x521.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-ROPES-Framework-86x75.png 86w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The ROPES framework was designed by our team to help product-first SaaS leaders think about, optimize, and improve the end-to-end customer experience. It goes deeper than simple best practices and keeps the product at the center of everything you do by covering the user journey from registration to cancellation. Ultimately, it helps product-led companies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define key stages in the customer journey<\/li>\n\n\n\n<li>Identify important metrics to measure each stage<\/li>\n\n\n\n<li>Understand the elements, forces, and factors that help or hinder engagement<\/li>\n<\/ul>\n\n\n\n<p>Looking at your organization through the lens of the ROPES framework provides context to what makes a great product experience, what levers you can pull at each stage of the customer journey to improve acquisition, conversion, and retention metrics, as well as who on a SaaS product team should be leading the phase.<\/p>\n\n\n\n<p>Once you have the foundational elements of product-led growth in place and are hitting a plateau, review the ROPES framework and identify which areas you aren\u2019t fully leveraging to encourage engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-optimize-your-team\">2. Optimize your team<\/h3>\n\n\n\n<p>Next, take a look at your team structure and ensure that the right people are leading the right stages of optimization. For example, the registration phase should be driven by the marketing team in collaboration with UX designers, while the product stage should be owned by the product team.<\/p>\n\n\n\n<p>But don\u2019t let this hold you back from letting cross-team collaboration happen. It&#8217;s important as a product leader to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bridge the gaps and translate messages across teams<\/li>\n\n\n\n<li>Stay open-minded and ready for the unexpected<\/li>\n\n\n\n<li>Bring in people who might not always be part of the ideation phase but can offer a lot of valuable input<\/li>\n<\/ul>\n\n\n\n<p>That\u2019s because creativity doesn&#8217;t just come from the top.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/emmaleyden\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emma Leyden<\/a>, product leader from IDEO, Title Nine, and more, says, \u201cI have a deep belief that everyone is creative. I think that engineers are some of the most creative people in any organization. When I say that, CEOs look at me shocked, but engineers are closest to the work and want to ship products that will actually be used, so they have a good idea of what should be built.\u201d<\/p>\n\n\n\n<p>Leveraging your entire team to bring creative new approaches to PLG and allowing the right teams to drive their stages of the product forward allows for the proper balance of collaboration and ownership.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-deepen-your-feature-moat\">3. Deepen your feature moat<\/h3>\n\n\n\n<p>If you\u2019ve reached a plateau in your PLG strategies, it might be time to dig into your feature moat.<\/p>\n\n\n\n<p>A feature moat is when a product offers such unique and superior product features that the competition can\u2019t quickly replicate them. There\u2019s literally a gap\u2014a moat\u2014that your competitors will be scrambling to cross.<\/p>\n\n\n\n<p>Think of it like this: If your product is a great solution, it will change the lives and work of your users. Their needs and preferences change. They develop new problems that you\u2019re positioned to solve. Each solved problem represents a widening moat between you and your competitors.<\/p>\n\n\n\n<p>How do you create this advantage? By continuing to drill deep into user needs and pain points even after you\u2019ve achieved <a href=\"https:\/\/thegood.com\/insights\/product-market-fit\/\" target=\"_blank\" rel=\"noreferrer noopener\">product-market fit<\/a>.<\/p>\n\n\n\n<p>Don\u2019t rest, satisfied that you\u2019ve learned enough about your users. Continue to leverage generative and evaluative research to uncover new insights into their behavior and needs. Ultimately, this is key to developing a customer experience that evolves with the user.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-transition-from-launch-and-learn-to-test-and-learn\">4. Transition from \u201claunch and learn\u201d to \u201ctest and learn\u201d<\/h3>\n\n\n\n<p>When you are just starting to implement PLG practices, you may rely on hunches or best guesses. But as you grow, experimentation should happen pre-launch.<\/p>\n\n\n\n<p>You are transitioning from \u201claunch and learn\u201d to \u201ctest and learn.\u201d<\/p>\n\n\n\n<p>Even in scenarios where you need to launch quickly, you should at least perform what <a href=\"https:\/\/thegood.com\/insights\/human-centered-product-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emma Leyden<\/a> calls a \u201cgut check.\u201d<\/p>\n\n\n\n<p>\u201cYour \u2018gut check\u2019 can be done in low-effort ways. It won\u2019t give you the most confident answer, but something as simple as showing a design to friends and family before you launch can teach you a lot.\u201d<\/p>\n\n\n\n<p>As a good rule of thumb, Emma encourages having some kind of user research scheduled every week, even if it\u2019s as simple as letting someone see or use the prototype of a product and voicing their thoughts aloud.<\/p>\n\n\n\n<p>While product intuition is important, it\u2019s important to keep in mind we all have our biases. Sometimes, it\u2019s hard to see our products from different perspectives, which is why testing or validating your ideas is essential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-ditch-generic-benchmarks\">5. Ditch generic benchmarks<\/h3>\n\n\n\n<p><a href=\"https:\/\/thegood.com\/insights\/website-benchmarking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Benchmarks<\/a> are like best practices. They are a great starting point for companies looking to set goals, but for most SaaS companies, they are practically meaningless. We discuss the problems with benchmarking in our article \u201c<a href=\"https:\/\/thegood.com\/insights\/ecommerce-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why Industry Benchmarks are Bullshit<\/a>,\u201d but it comes down to this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitor data can be unreliable, inaccurate, or simply made up.<\/li>\n\n\n\n<li>Even niched-down industry data still contains too much noise.<\/li>\n\n\n\n<li>Your products, market conditions, pricing strategy, channel mix, and\/or customer groups are just too different to control against even a true competitor.<\/li>\n\n\n\n<li>Goal-setting, testing, and learning are better alternatives to industry benchmarks.<\/li>\n<\/ul>\n\n\n\n<p>Essentially, benchmarks are too simplistic to be useful, especially if you\u2019re looking at only one metric, like conversion rate. And even if you match your competitor\u2019s metric, it\u2019s not like you\u2019re going to stop optimizing your experience. You always want that number to improve.<\/p>\n\n\n\n<p>So what\u2019s the alternative? Instead of benchmarking against competitors, we recommend the recipe that works for top companies: setting strong data foundations, checking your assumptions about your audience and their behavior, and building a research practice.<\/p>\n\n\n\n<p><a href=\"https:\/\/thegood.com\/5factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ditch generic benchmarks<\/a>. Measure yourself against top optimization teams and identify high-impact areas for improvement instead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-circulate-your-research-across-the-organization\">6. Circulate your research across the organization<\/h3>\n\n\n\n<p>SaaS leaders with PLG foundations can improve how and when they share <a href=\"https:\/\/thegood.com\/insights\/what-should-i-do-with-all-of-the-customer-data-weve-collected\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer research<\/a> to move from product-market fit to scale. Even if you have already established an ongoing research practice, to take this to the next level, improve how customer data and insights are circulated across teams.<\/p>\n\n\n\n<p>When you skip this step, the disconnect between great research and doing something about the insights holds you back from building a user-centered culture and slows innovation.<\/p>\n\n\n\n<p>To fully capitalize on customer insights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Give your research a home: Organize data into digestible, prioritized recommendations for teams across your company rather than overwhelming them with raw data.<\/li>\n\n\n\n<li>Identify patterns and form insights: Regularly circulate customer research to key stakeholders through internal newsletters, reports, or collaborative tools to align, identify areas for improvement, and uncover insights.<\/li>\n\n\n\n<li>Generate potential improvement ideas to address insights: Use shared insights as a foundation for brainstorming and decision-making across marketing, product, sales, and support teams.<\/li>\n<\/ul>\n\n\n\n<p>By creating clear channels for sharing and proactively acting on research, SaaS leaders drive growth beyond what PLG best practices alone can achieve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-try-new-free-to-paid-conversion-strategies\">7. Try new free-to-paid conversion strategies<\/h3>\n\n\n\n<p>Converting free trial users to paid users is about demonstrating your product\u2019s value. You can do this by strategically placing messaging throughout your site and\/or app.<\/p>\n\n\n\n<p>Keep in mind that your free trial signups already know the product is good. That\u2019s why they signed up in the first place. Your job is to convince them that the value they\u2019ll get from the product is worth the price.<\/p>\n\n\n\n<p>You need them to conduct a cost-benefit analysis of your product and decide that it comes out on top. Highlighting benefits, offering social proof, giving product tours, and boosting user engagement are just some of the techniques to increase activation rates.<\/p>\n\n\n\n<p>You can\u2019t invite this kind of thinking unless you know your customers well. Exceedingly well. Only once you know what triggers them to buy can you build a user experience that entices them to convert.<\/p>\n\n\n\n<p>Here are some strategies to consider for improving <a href=\"https:\/\/thegood.com\/insights\/how-to-convert-free-trial-users-to-paying-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">free-to-paid conversions<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Remind users to upgrade early and often<\/li>\n\n\n\n<li>Drive users to value quickly<\/li>\n\n\n\n<li>Present gated features near free features<\/li>\n\n\n\n<li>Make your calls to action clear and consistent<\/li>\n\n\n\n<li>Be thoughtful about which features are gated<\/li>\n\n\n\n<li>Make free users aware of their trial time<\/li>\n\n\n\n<li>Offer a great onboarding experience<\/li>\n\n\n\n<li>Use paywalls to demonstrate paid features<\/li>\n\n\n\n<li>Clearly label your paid features<\/li>\n<\/ul>\n\n\n\n<p>Remember, these are just ideas. Tailor them to your audience based on the issues you\u2019ve identified and your proprietary user research.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-extend-your-capabilities-with-external-support\">8. Extend your capabilities with external support<\/h3>\n\n\n\n<p>Whether exploring new features, testing improvements, or mitigating risk, effective product-led growth teams use <a href=\"https:\/\/thegood.com\/insights\/saas-user-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a> at every stage of the product lifecycle.<\/p>\n\n\n\n<p>Yet, research departments are often under-resourced, with typical staffing ratios at one researcher for every 50 developers. This imbalance leads to long research roadmaps that struggle to address the immediate needs of product teams.<\/p>\n\n\n\n<p>In response, SaaS teams rely on external support to supplement their efforts and move beyond best practices to real, sustainable growth. One-off research projects can help, but sophisticated organizations find the most effective partners to work with them long-term.<\/p>\n\n\n\n<p>Heidi Dean, Principal Product-Led Growth Manager at Adobe, says, \u201cWhen you work with somebody long-term, they learn your products, the organization and your stakeholders. They understand the pain points that you\u2019re dealing with, and then you just develop a shorthand.\u201d<\/p>\n\n\n\n<p>Integrating a specialized firm like The Good to come in and work on projects without much uptime can exponentially increase the user insights you receive and, in turn, the impact you can have on your organization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-don-t-get-stuck-at-best-practices\">Don\u2019t get stuck at best practices<\/h2>\n\n\n\n<p>When you don\u2019t push yourself past the comfortable, known best practices, you hold yourself back from scaling your SaaS tool.<\/p>\n\n\n\n<p>If you recognize that you have reached that plateau, hopefully, this article has provided some inspiration for the next steps and areas in which you can focus your energy.<\/p>\n\n\n\n<p>It can be tough to read the label from inside the jar, and if you want to get a fresh perspective to help you scale, <a href=\"https:\/\/thegood.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">reach out to our team<\/a>. We bring years of experience optimizing SaaS user experiences and providing expert consulting for SaaS product teams.<\/p>\n\n\n\n<p>After a short call to ensure a good mutual fit, we\u2019ll get started supporting your product-led growth efforts with research, strategy, and experimentation.<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container cta-button ugb-e894df8 ugb-container--v2 ugb-container--design-image2 ugb-container--collapse-on-mobile ugb-main-block\"><style>.ugb-e894df8-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important;background-color:#000000 !important}.ugb-e894df8-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-e894df8-wrapper.ugb-container__wrapper:before{background-color:#000000 !important}.ugb-e894df8-content-wrapper > h1,.ugb-e894df8-content-wrapper > h2,.ugb-e894df8-content-wrapper > h3,.ugb-e894df8-content-wrapper > h4,.ugb-e894df8-content-wrapper > 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class=\"ugb-container__image\"><\/div><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-e894df8-content-wrapper\">\n<h5 class=\"wp-block-heading\" id=\"h-find-out-what-stands-between-your-company-and-digital-excellence-with-a-custom-5-factors-scorecard\"><span style=\"color: #ffffff;\" class=\"ugb-highlight\">Find out what stands between your company and digital excellence with a custom 5-Factors Scorecard\u2122<\/span>.<\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/5factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">GET YOUR SCORECARD<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"author":44,"featured_media":110117,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":["SaaS companies that are between product-market fit and scale need to go beyond the typical PLG strategies to drive 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growth (PLG) is a proven go-to-market strategy for SaaS companies. Leaders like Zoom, Spotify, and Canva offer free versions of their products to drive engagement and customer acquisition. The idea is that if users experience the value of the product first-hand, they\u2019ll convert to loyal paying customers. But, as more companies adopt the methodology for their tools, PLG strategies become table stakes rather than competitive differentiators. The best practices that might have helped you stand out a few years ago are now run-of-the-mill. So, how do you make sure your product-led growth efforts stand out, improve the user experience,&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Katie Encabo","url":"https:\/\/thegood.com\/author\/katie-encabo\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product-led Growth Best Practices Will Only Get You So Far - The Good<\/title>\n<meta name=\"description\" content=\"SaaS companies that are between product-market fit and scale need to go beyond product-led growth best practices to drive growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegood.com\/insights\/product-led-growth-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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