{"id":110356,"date":"2025-03-10T11:24:03","date_gmt":"2025-03-10T18:24:03","guid":{"rendered":"https:\/\/thegood.com\/?post_type=insights&#038;p=110356"},"modified":"2025-05-21T09:22:55","modified_gmt":"2025-05-21T16:22:55","slug":"communicate-your-roadmap","status":"publish","type":"insights","link":"https:\/\/thegood.com\/insights\/communicate-your-roadmap\/","title":{"rendered":"How To Communicate Your Roadmap Across The Organization"},"content":{"rendered":"\n<p>A well-crafted roadmap is a huge accomplishment. Congratulations. You have a clearly defined plan of action and prioritized opportunities for improvement.<\/p>\n\n\n\n<p>But I\u2019m here to tell you that while you might be raring to take action, there is one more key step to ensure success: sharing the roadmap across your organization.<\/p>\n\n\n\n<p>And by this, I don\u2019t mean sending out a single \u2018FYI\u2019 Slack message and calling it a day. I mean real communication that fosters understanding and alignment for what you have outlined in your roadmap. The way you communicate your roadmap could make or break all the incredible product optimizations and plans you have in there.<\/p>\n\n\n\n<p>When cross-departmental teams are on board with your roadmap, there is no question about plans or prioritization. The roadmap serves as a shared plan of action and keeps the organization on track for product goals.<\/p>\n\n\n\n<p>Here\u2019s how you do it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-give-your-roadmap-a-home-and-start-building-visibility\">Give your roadmap a home and start building visibility<\/h2>\n\n\n\n<p>The first step in communicating a roadmap across the organization is creating a home for it. It needs to be visible and accessible to your team. Ideally, it lives somewhere that is natural to your internal workflows\/tooling and is frequently accessed by your team.<\/p>\n\n\n\n<p>This could mean:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uploading to Google Drive or Sharepoint<\/li>\n\n\n\n<li>Pinning to a dedicated Slack channel<\/li>\n\n\n\n<li>Creating a shared Airtable or Notion base<\/li>\n<\/ul>\n\n\n\n<p>For the perfectionists out there, there\u2019s no one right or wrong way to store your roadmap. It will depend on your organizational structure, size, and goals.<\/p>\n\n\n\n<p>Once you have a home for your roadmap, start building visibility. While it\u2019s good for you to know your roadmap like the back of your hand, it\u2019s even better for your teammates to get invested.<\/p>\n\n\n\n<p>A siloed roadmap is a debilitated roadmap, so make sure various team leads can access it.<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c842da9 reusable-block-2-column good-question-block\" data-block-id=\"c842da9\"><style>.stk-c842da9 {max-width:1500px !important;min-width:auto !important;margin-top:30px !important;margin-bottom:30px !important;}.stk-c842da9-column{max-width:941px !important;min-width:auto !important;}@media screen and (max-width: 767px){.stk-c842da9 {--stk-col-order-1:2 !important;--stk-col-order-2:1 !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c842da9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8993c44 horizontal-form-container\" data-v=\"4\" data-block-id=\"8993c44\"><style>.stk-8993c44-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;background-color:#c3ddf0 !important;border-top-left-radius:12px !important;border-top-right-radius:12px !important;border-bottom-right-radius:12px !important;border-bottom-left-radius:12px !important;overflow:hidden !important;max-width:701px !important;min-width:auto !important;padding-top:40px !important;padding-right:35px !important;padding-bottom:40px !important;padding-left:35px !important;}.stk-8993c44 {margin-top:0px !important;}.stk-8993c44-container:before{background-color:#c3ddf0 !important;}@media screen and (max-width: 1023px){.stk-8993c44-container{padding-bottom:60px !important;}}@media screen and (max-width: 767px){.stk-8993c44-container{padding-bottom:60px !important;}}<\/style><style class=\"stk-custom-css\">.stk-8993c44 figure{margin:0 !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8993c44-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-8993c44-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-791f1b3\" id=\"span-style-color-0277-c-0-class-stk-highlight-enjoying-this-article-span\" data-block-id=\"791f1b3\"><style>.stk-791f1b3 {margin-bottom:12px !important;}.stk-791f1b3 .stk-block-heading__text{font-size:36px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-791f1b3 .stk-block-heading__text{font-size:36px !important;}}@media screen and (max-width: 767px){.stk-791f1b3 .stk-block-heading__text{font-size:24px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-center\"><span style=\"color: #0277c0;\" class=\"stk-highlight\">Enjoying this article?<\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-30f99ae\" data-block-id=\"30f99ae\"><style>.stk-30f99ae {margin-bottom:20px !important;}.stk-30f99ae .stk-block-text__text{color:#ffffff !important;}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\"><span style=\"color: #000000;\" class=\"stk-highlight\">Subscribe to our newsletter, Good Question, to get insights like this sent straight to your inbox.<\/span><\/p><\/div>\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5834619,\n\t\t\t\t\t\t\t\t\tformId: \"64ede74e-e88f-44c7-996f-78859799755a\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1768304398000-7152637460\",\n\t\t\t\t\t\t\t\t\tregion: \"na2\",\n\t\t\t\t\t\t\t\t\tcssRequired: \".submitted-message { overflow: auto; } .hs-form-88422a7d-0355-4f27-b674-4b9fcc71560c, .hs-form-ac90f61a-a614-4bcd-b57a-18cd0e91ceff { color: #fff }\",\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1768304398000-7152637460\"><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tailor-the-messaging-based-on-stakeholders\">Tailor the messaging based on stakeholders<\/h2>\n\n\n\n<p>A good product leader can bridge the gaps and translate messages across teams. This is a skill you\u2019ll need to leverage when communicating the roadmap across your organization.<\/p>\n\n\n\n<p>The best messaging for sharing the roadmap will likely look different based on the stakeholders you&#8217;re working with.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-leadership\">Leadership<\/h3>\n\n\n\n<p>Generally speaking, organizational leadership prefers to focus on high-level goals and outcomes rather than the specific features you\u2019ll use to achieve those goals. While this isn\u2019t true for every leader, it\u2019s a good place to start.<\/p>\n\n\n\n<p>Focus on <a href=\"https:\/\/thegood.com\/insights\/theme-based-roadmap\/\" target=\"_blank\" rel=\"noreferrer noopener\">themes in your roadmap<\/a> to explain to your leadership or external stakeholders what you hope to achieve and your expected performance. How you achieve it doesn\u2019t really matter as long as you\u2019re solving the problem.<\/p>\n\n\n\n<p>Outline what you\u2019re trying to achieve and share what this stakeholder audience will find most relevant. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Themes<\/li>\n\n\n\n<li>Objectives<\/li>\n\n\n\n<li>Initiatives<\/li>\n\n\n\n<li>General timeframes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-individual-contributors\">Individual contributors<\/h3>\n\n\n\n<p>When sharing with individual contributors, you\u2019ll likely want to get into more of the \u201cwhy\u201d and the \u201chow\u201d than you would with leadership. It may spur some debate, but it will allow your team to discuss tactics within the context of the theme and possibly come up with unique ways to achieve your goals.<\/p>\n\n\n\n<p>More specifics will come in handy, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Specific tasks and milestones<\/li>\n\n\n\n<li>Detailed timelines<\/li>\n\n\n\n<li>Ownership<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shoulder-teams\">Shoulder teams<\/h3>\n\n\n\n<p>There is also value in sharing the roadmap with people who might not always be part of the product strategy or executing the roadmap but can offer a lot of valuable input based on their experience in other areas of the company.<\/p>\n\n\n\n<p>Connecting across departments and getting early buy-in makes teams work faster and ship better products.<\/p>\n\n\n\n<p>The most effective products are built with <a href=\"https:\/\/thegood.com\/insights\/human-centered-product-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">human-centered product management<\/a> in mind. This \u200b\u200bapproach creates products and makes decisions based on and for the user, and it also prioritizes collaborating with teams outside of the day-to-day work and connecting with them where they are.<\/p>\n\n\n\n<p>Shoulder teams benefit from knowing more theoretical elements like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How the roadmap impacts their roles\/department<\/li>\n\n\n\n<li>Overview of projects<\/li>\n\n\n\n<li>What benefits and value it can drive<\/li>\n<\/ul>\n\n\n\n<p>In many cases, working with different experts means learning to speak their language and translating between teams. Getting everyone on the same page can be tough, but it is worth the effort.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pick-the-right-forum-and-format\">Pick the right forum and format<\/h2>\n\n\n\n<p>\u201cThe medium is the message\u201d is a mantra repeated by communications leaders around the world. The forum in which you share a message is equally as important as or even more important than the message itself. This rings true for sharing roadmaps as well.<\/p>\n\n\n\n<p>A roadmap isn&#8217;t just a list of priorities; it&#8217;s a story of where you&#8217;re going and why. Sharing that story in the right forum builds alignment and trust, while sharing it in the wrong one can leave it overlooked.<\/p>\n\n\n\n<p>So, what are some ways to communicate your roadmap beyond typical sharing methods like a presentation or email?<\/p>\n\n\n\n<p>In our conversations with <a href=\"https:\/\/thegood.com\/insights\/b2b-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B research leaders<\/a>, Ren\u00e9 Bastijans gave some tips on how to circulate research that can be applied to roadmap dissemination as well. Visibility is key to making sure that teams reference the roadmap and use it to help make decisions.<\/p>\n\n\n\n<p>He builds alignment and visibility through what he calls \u201cLearning Lunches,\u201d 25-minute presentations with Q&amp;A designed to share insights and keep everyone moving in the same direction. You can apply the same approach to your roadmap by creating an informal, open forum where teams can ask questions and gain clarity on how the roadmap impacts their work.<\/p>\n\n\n\n<p>Get together to present the roadmap and share updates on progress. This more casual approach to a presentation offers learning opportunities for the team, helps them feel ownership over the product, and, in turn, continued buy-in.<\/p>\n\n\n\n<p>Another effective forum for communicating your roadmap is one-on-one conversations with the team. While you may not be able to get to everyone at the organization, finding ways to share your plan in a more intimate environment fosters trust and helps show more individually what impact the roadmap will have on their role.<\/p>\n\n\n\n<p>At your organization, a presentation to each team or even an email might be the right fit. Just be sure to leverage a dedicated time when your audience is focused and invested.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-sure-your-roadmap-drives-growth\">Make sure your roadmap drives growth<\/h2>\n\n\n\n<p>Your roadmap is more than a strategic document. It&#8217;s a powerful tool to align teams, prioritize efforts, and deliver better user experiences. But even the most thoughtfully crafted roadmap can only reach its full potential if it&#8217;s communicated effectively across your organization.<\/p>\n\n\n\n<p>By giving your roadmap a visible home, tailoring your messaging to different stakeholders, and selecting the right forums to share it, you can foster alignment, buy-in, and momentum for your product vision. Thoughtful communication transforms your roadmap from a static plan into a shared mission.<\/p>\n\n\n\n<p>If you&#8217;re looking to build a customer-centric roadmap or need help identifying the highest-impact opportunities for your product, <a href=\"https:\/\/thegood.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Good can help<\/a>. Our team of digital experience experts partners with companies to uncover customer insights, prioritize optimizations, and deliver measurable results.<\/p>\n\n\n\n<p>Let&#8217;s work together to turn your product roadmap into a growth-driving force.<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container cta-button ugb-e894df8 ugb-container--v2 ugb-container--design-image2 ugb-container--collapse-on-mobile ugb-main-block\"><style>.ugb-e894df8-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important;background-color:#000000 !important}.ugb-e894df8-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-e894df8-wrapper.ugb-container__wrapper:before{background-color:#000000 !important}.ugb-e894df8-content-wrapper > h1,.ugb-e894df8-content-wrapper > h2,.ugb-e894df8-content-wrapper > h3,.ugb-e894df8-content-wrapper > h4,.ugb-e894df8-content-wrapper > h5,.ugb-e894df8-content-wrapper > h6{color:#ffffff}.ugb-e894df8-content-wrapper > p,.ugb-e894df8-content-wrapper > ol li,.ugb-e894df8-content-wrapper > ul li{color:#ffffff}.ugb-e894df8-wrapper > .ugb-container__image{background-image:url(https:\/\/thegood.com\/wp-content\/uploads\/Example-Images.png);width:40% !important}@media screen and (min-width:768px){.ugb-e894df8.ugb-container{margin-bottom:35px !important}}@media screen and (max-width:768px){.ugb-e894df8-wrapper > .ugb-container__image{height:300px !important}}.ugb-e894df8 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-e894df8 > .ugb-inner-block > .ugb-block-content > .ugb-container__wrapper > .ugb-container__side{padding-top:8% !important;padding-bottom:8% !important;padding-right:8% !important;padding-left:8% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-e894df8-wrapper\"><div class=\"ugb-container__image\"><\/div><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-e894df8-content-wrapper\">\n<h5 class=\"wp-block-heading\" id=\"h-find-out-what-stands-between-your-company-and-digital-excellence-with-a-custom-5-factors-scorecard\"><span style=\"color: #ffffff;\" class=\"ugb-highlight\">Find out what stands between your company and digital excellence with a custom 5-Factors Scorecard\u2122<\/span>.<\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/5factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">GET YOUR SCORECARD<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"author":62,"featured_media":110357,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":true,"content-type":"","wpcf-summary":["Even the most thoughtfully crafted roadmap can only reach its full potential if it's communicated effectively across your organization. Here\u2019s how to do it."]},"insight-category":[10072],"insight-tag":[79,7004,10348,10162],"class_list":["post-110356","insights","type-insights","status-publish","format-standard","has-post-thumbnail","hentry","insight-category-optimization-strategy","insight-tag-content-optimization","insight-tag-marketing","insight-tag-roadmapping","insight-tag-saas"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-150x150.jpg",150,150,true],"medium":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-300x200.jpg",300,200,true],"medium_large":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-768x512.jpg",768,512,true],"large":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-2048x1365.jpg",2048,1365,true],"teaser":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-380x215.jpg",380,215,true],"teaser-large":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-760x430.jpg",760,430,true],"insights-featured":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-600x400.jpg",600,400,true],"case-study-logo-small":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-113x75.jpg",113,75,true],"gform-image-choice-sm":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-scaled.jpg",300,200,false],"gform-image-choice-md":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-scaled.jpg",400,267,false],"gform-image-choice-lg":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-scaled.jpg",600,400,false],"profile_24":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-24x24.jpg",24,24,true],"profile_48":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-48x48.jpg",48,48,true],"profile_96":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-96x96.jpg",96,96,true],"profile_150":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-150x150.jpg",150,150,true],"profile_300":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-thirdman-7653999-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>A well-crafted roadmap is a huge accomplishment. Congratulations. You have a clearly defined plan of action and prioritized opportunities for improvement. But I\u2019m here to tell you that while you might be raring to take action, there is one more key step to ensure success: sharing the roadmap across your organization. And by this, I don\u2019t mean sending out a single \u2018FYI\u2019 Slack message and calling it a day. I mean real communication that fosters understanding and alignment for what you have outlined in your roadmap. The way you communicate your roadmap could make or break all the incredible product&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Caroline Appert","url":"https:\/\/thegood.com\/author\/carolineappert\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Communicate Your Roadmap Across The Organization - The Good<\/title>\n<meta name=\"description\" content=\"Learn how to communicate your roadmap to effectively foster understanding and alignment across the organization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegood.com\/insights\/communicate-your-roadmap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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