Launching a redesigned or re-platformed website feels like crossing the finish line of a marathon. Months, sometimes years, of hard work are finally coming to fruition. You\u2019re dreaming of the rest you\u2019ll be able to enjoy now that the project is complete.<\/p>\n\n\n\n
But you aren\u2019t crossing a finish line; you\u2019re summiting a mountain. Reaching the peak feels like completion, but experienced climbers know that’s only halfway. The descent is equally challenging and requires different skills and focus. In the same way, optimization requires a different approach than a website launch.<\/p>\n\n\n\n
You\u2019ve successfully achieved a huge accomplishment, but you\u2019re only partway through. You still have to climb down the mountain or, in this case, optimize your website based on user feedback.<\/p>\n\n\n\n
In our decades in business, we have discovered that the most successful companies view launch day as \u201cday one\u201d of an optimization journey. If you want to do the same, this is the playbook to follow to maximize ROI on redesign investments.<\/p>\n\n\n\n
By leveraging optimization post-launch, you can expect benefits like the following:<\/p>\n\n\n\n
Leveraging optimization after launching a website is a high-performing, systematic way of getting better results from your hard work.<\/p>\n\n\n\n
In an ideal world, you conducted a data-driven redesign<\/a>. You carefully derived measurements of what was actually happening on the site and feedback from customers to inform the process.<\/p>\n\n\n\n In this case, you have already conducted user testing and received clear customer feedback on your new site. You\u2019re set up to seamlessly start collecting post-launch data and begin identifying improvement opportunities to build on the momentum you\u2019ve generated.<\/p>\n\n\n\n If you haven\u2019t, don\u2019t fret. You can still reap the rewards of optimizing your site post-launch. As long as you don\u2019t \u201cset it and forget it,\u201d you\u2019re in a much better position than most of your competition.<\/p>\n\n\n\n What do you need to get started?<\/p>\n\n\n\n Our recommended toolkit for optimization post-launch includes:<\/p>\n\n\n\nThe best optimization tools post-launch<\/h2>\n\n\n\n
Quantitative data<\/h3>\n\n\n\n
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Qualitative data<\/h3>\n\n\n\n
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Experimentation<\/h3>\n\n\n\n
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