{"id":110423,"date":"2025-03-28T14:10:55","date_gmt":"2025-03-28T21:10:55","guid":{"rendered":"https:\/\/thegood.com\/?post_type=insights&#038;p=110423"},"modified":"2025-05-21T11:21:11","modified_gmt":"2025-05-21T18:21:11","slug":"intuition-led-to-data-driven","status":"publish","type":"insights","link":"https:\/\/thegood.com\/insights\/intuition-led-to-data-driven\/","title":{"rendered":"How to Make the Move From Intuition-led to Data-driven"},"content":{"rendered":"\n<p>If your bookshelf looks anything like mine, I don\u2019t have to extoll the virtues of data-driven practices to you. Case studies from<a href=\"https:\/\/hbr.org\/2017\/09\/the-surprising-power-of-online-experiments#:~:text=revenue%2Drelated%20changes%20to%20make%20each%20month%E2%80%94improvements%20that%20have%20collectively%20increased%20revenue%20per%20search%20by%2010%25%20to%2025%25%20each%20year.\" target=\"_blank\" rel=\"noreferrer noopener\"> HBR<\/a> have shown that A\/B testing increased revenue at Bing by 10-25% each year, and&nbsp; companies that <a href=\"https:\/\/cloud.google.com\/blog\/transform\/data-leaders-more-profitable-innovative-hbr-data\" target=\"_blank\" rel=\"noreferrer noopener\">used data to drive decisions<\/a> were best-positioned to navigate the COVID-19 crisis. But while <a href=\"https:\/\/www.tableau.com\/blog\/what-do-data-driven-companies-have-common\" target=\"_blank\" rel=\"noreferrer noopener\">83% of CEOs want a data-driven <\/a>organization, the reality is that many organizations are still largely intuition-run. It takes more than a compelling argument in those contexts to turn the tide.<\/p>\n\n\n\n<p>If you\u2019re spearheading the shift from an intuition-driven to a data-driven practice, it can be an uphill battle and a lonely one at that. We spoke with <a href=\"https:\/\/www.linkedin.com\/in\/hannagrevelius\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hanna Grevelius<\/a>, CPO at Golf Gamebook &amp; Advisor, and Maggie Paveza, Digital Strategist at The Good, about how they\u2019ve navigated data-imperfect conditions throughout their careers and successfully advocated for data-first principles.<\/p>\n\n\n\n<p>Whether you\u2019re working with limited data or as your company\u2019s first A\/B testing specialist, their stories make one thing clear: doing it alone doesn\u2019t have to be so daunting.<\/p>\n\n\n\n<p>Keep reading to hear about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How they learned to work with data<\/li>\n\n\n\n<li>How to leverage data to build prioritization intuition<\/li>\n\n\n\n<li>When guessing is appropriate<\/li>\n\n\n\n<li>How to be an advocate for data-first practices<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-it-s-ok-to-learn-on-the-job\">1. It\u2019s OK to learn on the job<\/h2>\n\n\n\n<p>For those with only a passable knowledge of statistics, it can seem intimidating to dive headfirst into data-driven decision making. But it doesn\u2019t take a data science degree to be able to act on good data. In fact, few teams employ full-time analysts at early stages of growth. Most teams get by early on with the skills of a few generalists, who, it turns out, often learn on the job.<\/p>\n\n\n\n<p>\u201cQuantitative methods are something that I\u2019ve learned in my career,\u201d says Maggie Paveza, Senior Digital Strategist at The Good. Having previously worked as a UX Researcher at Usertesting.com, Maggie started with a strong foundation in qualitative research before adding quantitative methods to her toolkit, which she says helps her tell a fuller story. \u201cThe qualitative research forms the why; the quantitative research forms the what.\u201d<\/p>\n\n\n\n<iframe  class='hippo-embed-frame hippo-embed-frame-inline-26164373' width='100%' height='100%' scrolling='no' style=\"display: block; margin-left: auto; margin-right: auto\" frameborder=0 marginwidth=0 marginheight=0 src='https:\/\/video.thegood.com\/video\/embed\/9dZEFEYnxb5a_uXOrddlGPf2itjVMpvA5c_G9WnW4-c?custom_asset_token=9dZEFEYnxb5a_uXOrddlGPf2itjVMpvA5c_G9WnW4-c&#038;hvlk=pq9knwAWgPr0&#038;org_tok=5pD1e7SrWYyQbO6Ob9XsgA&#038;autoplay=false' allowfullscreen ><\/iframe><script>window.hippoEmbedSeo = \"\";<\/script><script src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-delivery-embed.js\" async><\/script><script>var hippoResponsiveInline26164373 = function() {var frames = document.querySelectorAll('.hippo-embed-frame-inline-26164373');for(var i = 0; i < frames.length; i++) {frames[i].style.height = (frames[i].offsetWidth\/1.777) + 'px';}};document.addEventListener('DOMContentLoaded', function() { hippoResponsiveInline26164373(); });window.addEventListener('resize', function() { setTimeout(hippoResponsiveInline26164373, 10); });hippoResponsiveInline26164373();<\/script><script>window._hippo_cx_domain = \"\";var hippo_script=document.createElement(\"script\");hippo_script.src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-embed-mh.js\";document.body.appendChild(hippo_script);<\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>For Hanna Gervelius, CPO at GolfGamebook, her relationship data started from close collaboration with Product Managers.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cMy role when I started was in support, answering customer support emails. In trying to understand the scalability of issues, I got to work and talk a lot to product managers who really helped me understand we need to look at the data to know: is it one person who experienced the bug? Is it from a specific version of the app? Is it related to the device or operating system they were on?\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Hanna says learning how to dig for data helped her contextualize customer pain. And through that practice, she built the skills necessary to transition into Product Management. \u201cIt was through support that I started to understand that we should look into the data, then eventually I moved over to work on Product Management.\u201d<\/p>\n\n\n\n<iframe  class='hippo-embed-frame hippo-embed-frame-inline-26164374' width='100%' height='100%' scrolling='no' style=\"display: block; margin-left: auto; margin-right: auto\" frameborder=0 marginwidth=0 marginheight=0 src='https:\/\/video.thegood.com\/video\/embed\/gRH9YYa9Uf0sGSWDnt4pX4Dzb5zLzqCbNI_ME_FxZN4?custom_asset_token=gRH9YYa9Uf0sGSWDnt4pX4Dzb5zLzqCbNI_ME_FxZN4&#038;hvlk=vARXDnJWjPD1&#038;org_tok=5pD1e7SrWYyQbO6Ob9XsgA&#038;autoplay=false' allowfullscreen ><\/iframe><script>window.hippoEmbedSeo = \"\";<\/script><script src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-delivery-embed.js\" async><\/script><script>var hippoResponsiveInline26164374 = function() {var frames = document.querySelectorAll('.hippo-embed-frame-inline-26164374');for(var i = 0; i < frames.length; i++) {frames[i].style.height = (frames[i].offsetWidth\/1.777) + 'px';}};document.addEventListener('DOMContentLoaded', function() { hippoResponsiveInline26164374(); });window.addEventListener('resize', function() { setTimeout(hippoResponsiveInline26164374, 10); });hippoResponsiveInline26164374();<\/script><script>window._hippo_cx_domain = \"\";var hippo_script=document.createElement(\"script\");hippo_script.src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-embed-mh.js\";document.body.appendChild(hippo_script);<\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>When she added A\/B testing to her toolkit, that took her passion for data to a whole new level.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt\u2019s so clear when you A\/B test that even a small change can have a big impact. When you start seeing the difference, that really sparks an interest.\u201d<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c842da9 reusable-block-2-column good-question-block\" data-block-id=\"c842da9\"><style>.stk-c842da9 {max-width:1500px !important;min-width:auto !important;margin-top:30px !important;margin-bottom:30px !important;}.stk-c842da9-column{max-width:941px !important;min-width:auto !important;}@media screen and (max-width: 767px){.stk-c842da9 {--stk-col-order-1:2 !important;--stk-col-order-2:1 !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c842da9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8993c44 horizontal-form-container\" data-v=\"4\" data-block-id=\"8993c44\"><style>.stk-8993c44-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;background-color:#c3ddf0 !important;border-top-left-radius:12px !important;border-top-right-radius:12px !important;border-bottom-right-radius:12px !important;border-bottom-left-radius:12px !important;overflow:hidden !important;max-width:701px !important;min-width:auto !important;padding-top:40px !important;padding-right:35px !important;padding-bottom:40px !important;padding-left:35px !important;}.stk-8993c44 {margin-top:0px !important;}.stk-8993c44-container:before{background-color:#c3ddf0 !important;}@media screen and (max-width: 1023px){.stk-8993c44-container{padding-bottom:60px !important;}}@media screen and (max-width: 767px){.stk-8993c44-container{padding-bottom:60px !important;}}<\/style><style class=\"stk-custom-css\">.stk-8993c44 figure{margin:0 !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8993c44-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-8993c44-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-791f1b3\" id=\"span-style-color-0277-c-0-class-stk-highlight-enjoying-this-article-span\" data-block-id=\"791f1b3\"><style>.stk-791f1b3 {margin-bottom:12px !important;}.stk-791f1b3 .stk-block-heading__text{font-size:36px !important;color:#ffffff !important;}@media screen and (max-width: 1023px){.stk-791f1b3 .stk-block-heading__text{font-size:36px !important;}}@media screen and (max-width: 767px){.stk-791f1b3 .stk-block-heading__text{font-size:24px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-center\"><span style=\"color: #0277c0;\" class=\"stk-highlight\">Enjoying this article?<\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-30f99ae\" data-block-id=\"30f99ae\"><style>.stk-30f99ae {margin-bottom:20px !important;}.stk-30f99ae .stk-block-text__text{color:#ffffff !important;}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\"><span style=\"color: #000000;\" class=\"stk-highlight\">Subscribe to our newsletter, Good Question, to get insights like this sent straight to your inbox.<\/span><\/p><\/div>\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5834619,\n\t\t\t\t\t\t\t\t\tformId: \"64ede74e-e88f-44c7-996f-78859799755a\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1768308665000-8378156115\",\n\t\t\t\t\t\t\t\t\tregion: \"na2\",\n\t\t\t\t\t\t\t\t\tcssRequired: \".submitted-message { overflow: auto; } .hs-form-88422a7d-0355-4f27-b674-4b9fcc71560c, .hs-form-ac90f61a-a614-4bcd-b57a-18cd0e91ceff { color: #fff }\",\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1768308665000-8378156115\"><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-use-data-to-define-your-focus\">2. Use data to define your focus<\/h2>\n\n\n\n<p>Once Hanna could confidently dive into the data, she started to use it in her practice, evaluating where traffic hits the app most frequently and focusing on those high-value, high-traffic areas first. This exercise in opportunity sizing taught her that it\u2019s ok to shift focus in light of new data.<\/p>\n\n\n\n<iframe  class='hippo-embed-frame hippo-embed-frame-inline-26164367' width='100%' height='100%' scrolling='no' style=\"display: block; margin-left: auto; margin-right: auto\" frameborder=0 marginwidth=0 marginheight=0 src='https:\/\/video.thegood.com\/video\/embed\/cZKzLEuMA1gvbwmG0IbjAn0ru0_sMwkuY00jBg1Y-HE?custom_asset_token=cZKzLEuMA1gvbwmG0IbjAn0ru0_sMwkuY00jBg1Y-HE&#038;hvlk=jWZPeAneWPl1&#038;org_tok=5pD1e7SrWYyQbO6Ob9XsgA&#038;autoplay=false' allowfullscreen ><\/iframe><script>window.hippoEmbedSeo = \"\";<\/script><script src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-delivery-embed.js\" async><\/script><script>var hippoResponsiveInline26164367 = function() {var frames = document.querySelectorAll('.hippo-embed-frame-inline-26164367');for(var i = 0; i < frames.length; i++) {frames[i].style.height = (frames[i].offsetWidth\/1.777) + 'px';}};document.addEventListener('DOMContentLoaded', function() { hippoResponsiveInline26164367(); });window.addEventListener('resize', function() { setTimeout(hippoResponsiveInline26164367, 10); });hippoResponsiveInline26164367();<\/script><script>window._hippo_cx_domain = \"\";var hippo_script=document.createElement(\"script\");hippo_script.src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-embed-mh.js\";document.body.appendChild(hippo_script);<\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>Maggie takes a similar approach to prioritization. She uses traffic data to understand what areas of a site or app are highly trafficked, and before proposing a test, she always verifies that an A\/B test would see significance within an acceptable amount of time.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe rely on prioritization methodologies to understand if running a test in an area would have a significant revenue impact and if an A\/B test would help us gauge in a number of weeks or longer.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>If you\u2019re just starting out with a new property, Maggie and Hanna both suggest building a foundational understanding of traffic patterns and to regularly refine your strategy. Priorities often shift as a result.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-in-the-absence-of-data-start-with-a-guess\">3. In the absence of data, start with a guess<\/h2>\n\n\n\n<p>One valuable skill that came later in their careers was understanding the value of a lead. Boosting form fills can feel invigorating, but without an understanding of what portion of that audience might become a deal later, it\u2019s hard to know if your work is making a difference. Assigning a dollar amount to a lead is a powerful tool to evaluate your performance.<\/p>\n\n\n\n<p>But if you\u2019re joining an organization without mature data practices, leads often have no value assigned. And without institutional knowledge, it can be intimidating to make a guesstimate. But to Hanna, it\u2019s worth starting with a guess to set initial priorities.<\/p>\n\n\n\n<iframe  class='hippo-embed-frame hippo-embed-frame-inline-26164278' width='100%' height='100%' scrolling='no' style=\"display: block; margin-left: auto; margin-right: auto\" frameborder=0 marginwidth=0 marginheight=0 src='https:\/\/video.thegood.com\/video\/embed\/aqDFltdWjifEd4pZ3TTfSoAm6QSkmXbKEhTCNHVVZVg?custom_asset_token=aqDFltdWjifEd4pZ3TTfSoAm6QSkmXbKEhTCNHVVZVg&#038;hvlk=r8wQmpd2rP9n&#038;org_tok=5pD1e7SrWYyQbO6Ob9XsgA&#038;autoplay=false' allowfullscreen ><\/iframe><script>window.hippoEmbedSeo = \"\";<\/script><script src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-delivery-embed.js\" async><\/script><script>var hippoResponsiveInline26164278 = function() {var frames = document.querySelectorAll('.hippo-embed-frame-inline-26164278');for(var i = 0; i < frames.length; i++) {frames[i].style.height = (frames[i].offsetWidth\/1.777) + 'px';}};document.addEventListener('DOMContentLoaded', function() { hippoResponsiveInline26164278(); });window.addEventListener('resize', function() { setTimeout(hippoResponsiveInline26164278, 10); });hippoResponsiveInline26164278();<\/script><script>window._hippo_cx_domain = \"\";var hippo_script=document.createElement(\"script\");hippo_script.src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-embed-mh.js\";document.body.appendChild(hippo_script);<\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>Hanna advises using a rough calculation to estimate the value of a metric (with things like average deal value and percent of pipeline that converts), which can help you get an early read.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOver time, you can start adjusting it higher or lower. But trying to put a value on it and making decisions based on that is the best way to still work in a data-driven way even when you don\u2019t have all the answers.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Hanna warns that an estimate is just that, and that staying above board about where the data comes from is key to retaining trust.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWhat\u2019s really important in that estimation reporting is that you\u2019re always super clear that you\u2019re estimating\u2014that it could be a lot higher and a lot lower, because if you start making critical budget decisions on it, you can end up in a dangerous situation.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-be-the-change-you-want-to-see\">4. Be the change you want to see<\/h2>\n\n\n\n<p>For those who know the clarity that data can bring to the decision-making process, working within a data-poor organization can be challenging. But Hanna says it\u2019s fairly easy to lead others to data advocacy, even if you\u2019re not in a C-suite. \u201cMost people nowadays want to be data-driven,\u201d Hanna says. In her opinion, it doesn\u2019t take a fancy title to turn others into advocates.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIf you are working in an org where you are the only person who is responsible for testing, the best thing you can do is try to spread that knowledge. Get them involved and feel a sense of ownership. Try to make it so that you\u2019re not the only one who cares about A\/B testing and being data-driven.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>In order to build stewardship throughout the organization, Hanna\u2019s advice is to walk through your thinking, specifically by walking colleagues through the potential upside to testing, and the risks of not. \u201cThat can help people who are not so interested in testing to be a bit more curious and to want to understand.\u201d<\/p>\n\n\n\n<iframe  class='hippo-embed-frame hippo-embed-frame-inline-26164279' width='100%' height='100%' scrolling='no' style=\"display: block; margin-left: auto; margin-right: auto\" frameborder=0 marginwidth=0 marginheight=0 src='https:\/\/video.thegood.com\/video\/embed\/-ZKRKQ3BW6m40_dKomugHNtOP97mWU3U4_nbH-tCWsc?custom_asset_token=-ZKRKQ3BW6m40_dKomugHNtOP97mWU3U4_nbH-tCWsc&#038;hvlk=vARXDnJWAPD1&#038;org_tok=5pD1e7SrWYyQbO6Ob9XsgA&#038;autoplay=false' allowfullscreen ><\/iframe><script>window.hippoEmbedSeo = \"\";<\/script><script src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-delivery-embed.js\" async><\/script><script>var hippoResponsiveInline26164279 = function() {var frames = document.querySelectorAll('.hippo-embed-frame-inline-26164279');for(var i = 0; i < frames.length; i++) {frames[i].style.height = (frames[i].offsetWidth\/1.777) + 'px';}};document.addEventListener('DOMContentLoaded', function() { hippoResponsiveInline26164279(); });window.addEventListener('resize', function() { setTimeout(hippoResponsiveInline26164279, 10); });hippoResponsiveInline26164279();<\/script><script>window._hippo_cx_domain = \"\";var hippo_script=document.createElement(\"script\");hippo_script.src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-embed-mh.js\";document.body.appendChild(hippo_script);<\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>In Hanna\u2019s experience, your passion can be quite contagious. \u201cData and testing, it opens up a world that is so fun.\u201d<\/p>\n\n\n\n<p>As for how she does it, Hanna shares her excitement by showing rather than telling. \u201cAs soon as you have the test going, share a bit of the data early on,\u201d she says. Rather than being cagey about how inaccurate early test data is, she uses it as a teaching moment.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAll of us who work in the testing space know that data from one day or three days is probably going to be completely wrong, and you can say that also. But show it to that person. Show that \u2018this is super early, we have no idea if this is going to be correct or not, and stat sig, but after one day this is what it looks like\u2019\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>And of course, once you run successful tests down the line, Maggie\u2019s experience tells her that there is nothing more powerful than sharing a win with your team.<\/p>\n\n\n\n<iframe  class='hippo-embed-frame hippo-embed-frame-inline-26164302' width='100%' height='100%' scrolling='no' style=\"display: block; margin-left: auto; margin-right: auto\" frameborder=0 marginwidth=0 marginheight=0 src='https:\/\/video.thegood.com\/video\/embed\/46EFEgeXQyDuP0KZ_KeQbq4y8XsqaRiZ3nTaTnveHJA?custom_asset_token=46EFEgeXQyDuP0KZ_KeQbq4y8XsqaRiZ3nTaTnveHJA&#038;hvlk=n8mXoyeEbPLz&#038;org_tok=5pD1e7SrWYyQbO6Ob9XsgA&#038;autoplay=false' allowfullscreen ><\/iframe><script>window.hippoEmbedSeo = \"\";<\/script><script src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-delivery-embed.js\" async><\/script><script>var hippoResponsiveInline26164302 = function() {var frames = document.querySelectorAll('.hippo-embed-frame-inline-26164302');for(var i = 0; i < frames.length; i++) {frames[i].style.height = (frames[i].offsetWidth\/1.777) + 'px';}};document.addEventListener('DOMContentLoaded', function() { hippoResponsiveInline26164302(); });window.addEventListener('resize', function() { setTimeout(hippoResponsiveInline26164302, 10); });hippoResponsiveInline26164302();<\/script><script>window._hippo_cx_domain = \"\";var hippo_script=document.createElement(\"script\");hippo_script.src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-embed-mh.js\";document.body.appendChild(hippo_script);<\/script>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-artfully-navigating-the-shift\">Artfully navigating the shift<\/h2>\n\n\n\n<p>Advocating for data-driven decision-making in intuition-led companies isn\u2019t always easy, but it\u2019s a challenge worth taking on.<\/p>\n\n\n\n<p>As Maggie and Hanna\u2019s experiences show, starting small, whether by learning on the job, prioritizing based on data, making informed estimates, or sharing early insights, can lead to big shifts in mindset.<\/p>\n\n\n\n<p>By fostering curiosity and collaboration, you can help transform your organization\u2019s approach to decision-making, making data a natural and valued part of the process.<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container cta-button ugb-e894df8 ugb-container--v2 ugb-container--design-image2 ugb-container--collapse-on-mobile ugb-main-block\"><style>.ugb-e894df8-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important;background-color:#000000 !important}.ugb-e894df8-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-e894df8-wrapper.ugb-container__wrapper:before{background-color:#000000 !important}.ugb-e894df8-content-wrapper > h1,.ugb-e894df8-content-wrapper > 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class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-e894df8-wrapper\"><div class=\"ugb-container__image\"><\/div><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-e894df8-content-wrapper\">\n<h5 class=\"wp-block-heading\" id=\"h-find-out-what-stands-between-your-company-and-digital-excellence-with-a-custom-5-factors-scorecard\"><span style=\"color: #ffffff;\" class=\"ugb-highlight\">Find out what stands between your company and digital excellence with a custom 5-Factors Scorecard\u2122<\/span>.<\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/5factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">GET YOUR SCORECARD<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"author":36,"featured_media":110425,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":["Learn how you can help transform your intuition-led organization\u2019s approach to decision-making by making data a natural and valued part of the process."]},"insight-category":[10074],"insight-tag":[82,10359,10162,10098,7254],"class_list":["post-110423","insights","type-insights","status-publish","format-standard","has-post-thumbnail","hentry","insight-category-user-research-testing","insight-tag-data-driven","insight-tag-prioritization","insight-tag-saas","insight-tag-tracking-analytics","insight-tag-user-research"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-scaled.jpg",2560,1706,false],"thumbnail":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-150x150.jpg",150,150,true],"medium":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-300x200.jpg",300,200,true],"medium_large":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-768x512.jpg",768,512,true],"large":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-2048x1365.jpg",2048,1365,true],"teaser":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-380x215.jpg",380,215,true],"teaser-large":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-760x430.jpg",760,430,true],"insights-featured":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-600x400.jpg",600,400,true],"case-study-logo-small":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-113x75.jpg",113,75,true],"gform-image-choice-sm":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-scaled.jpg",300,200,false],"gform-image-choice-md":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-scaled.jpg",400,267,false],"gform-image-choice-lg":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-scaled.jpg",600,400,false],"profile_24":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-24x24.jpg",24,24,true],"profile_48":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-48x48.jpg",48,48,true],"profile_96":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-96x96.jpg",96,96,true],"profile_150":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-150x150.jpg",150,150,true],"profile_300":["https:\/\/thegood.com\/wp-content\/uploads\/pexels-fauxels-3183131-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>If your bookshelf looks anything like mine, I don\u2019t have to extoll the virtues of data-driven practices to you. Case studies from HBR have shown that A\/B testing increased revenue at Bing by 10-25% each year, and&nbsp; companies that used data to drive decisions were best-positioned to navigate the COVID-19 crisis. But while 83% of CEOs want a data-driven organization, the reality is that many organizations are still largely intuition-run. It takes more than a compelling argument in those contexts to turn the tide. If you\u2019re spearheading the shift from an intuition-driven to a data-driven practice, it can be an&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Natalie Thomas","url":"https:\/\/thegood.com\/author\/natalie-thomas\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make the Move From Intuition-led to Data-driven - The Good<\/title>\n<meta name=\"description\" content=\"We spoke with two experts to learn how to make the move from intuition-led to data-driven decision-making.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegood.com\/insights\/intuition-led-to-data-driven\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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