{"id":110435,"date":"2025-04-05T12:20:04","date_gmt":"2025-04-05T19:20:04","guid":{"rendered":"https:\/\/thegood.com\/?post_type=insights&p=110435"},"modified":"2025-05-20T12:46:52","modified_gmt":"2025-05-20T19:46:52","slug":"time-to-value","status":"publish","type":"insights","link":"https:\/\/thegood.com\/insights\/time-to-value\/","title":{"rendered":"Accelerating Time-to-Value: How SaaS Products Get Users to ‘Aha!’ Moments Faster"},"content":{"rendered":"\n

Over half<\/strong> of all downloaded apps are uninstalled in the first 30 days<\/a>, and some studies show almost 80% of free trial<\/a> users never convert <\/strong>to paying customers.<\/p>\n\n\n\n

What is going wrong? The most common assumption is a poor product experience, but something else could be the culprit: SaaS products take too long to deliver value.<\/p>\n\n\n\n

If users don\u2019t quickly experience how software makes their life better, they will delete the app or simply abandon their account.<\/p>\n\n\n\n

If you find your users in this position, accelerating time-to-value should be at the top of your priority list. Reducing the time it takes a customer to find value in your product can increase customer satisfaction by 10% to 30%<\/a>, which will have a direct impact on retention.<\/p>\n\n\n\n

In this article, we\u2019ll share how strategies like optimizing onboarding, personalizing the user experience, and implementing quick wins can help you improve time-to-value and reduce churn.<\/p>\n\n\n\n

What is time-to-value (TTV)?<\/h2>\n\n\n\n

Time-to-value is the duration of time it takes a user to experience the value of your SaaS product. It measures the time lapsed from when a user starts engaging with your tool to when they have an \u2018Aha!\u2019 moment about the positive impact on their life.<\/p>\n\n\n\n

Types of time-to-value:<\/p>\n\n\n\n