{"id":14,"date":"2015-09-04T15:05:35","date_gmt":"2015-09-04T22:05:35","guid":{"rendered":"http:\/\/thegood.com\/?page_id=14"},"modified":"2023-02-01T13:19:35","modified_gmt":"2023-02-01T21:19:35","slug":"stop-marketing-start-selling","status":"publish","type":"page","link":"https:\/\/thegood.com\/stop-marketing-start-selling\/","title":{"rendered":"Stop Marketing, Start Selling"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"has-text-align-left wp-block-heading\" id=\"h-stop-marketing-start-selling\"><em>Stop Marketing, Start Selling<\/em><\/h1>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-your-guide-to-doubling-online-leads-customers-and-revenue\"><span style=\"color:#0277c0\" class=\"color\">Your guide to doubling online leads, customers and revenue.<\/span><\/h3>\n\n\n\n<div class=\"wp-block-columns has-2-columns u-width-3-4 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column u-col-1-2 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"640\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/book-cover.png\" alt=\"book-cover\" class=\"wp-image-2596\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/book-cover.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/book-cover-300x240.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/book-cover-768x614.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/book-cover-610x488.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/book-cover-600x480.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/book-cover-100x80.png 100w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column u-col-1-2 is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-a-step-by-step-guide-to-websites-that-convert\">A step by step guide to websites that convert<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">After years of striving to create the perfect model for ecommerce and lead generation websites, we have captured the philosophy, process, and tactics that have allowed us to deliver double-digit ROI for our clients consistently.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">This book outlines a digital process that offers companies flexibility, rapid learning, and constant iteration towards better website performance.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Leverage our battle-tested process to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build websites that stand the test of time<\/li>\n\n\n\n<li>Create content that converts<\/li>\n\n\n\n<li>Boost customer engagement<\/li>\n\n\n\n<li>Overcome channel conflict<\/li>\n\n\n\n<li>Win more loyal customers<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-pullquote u-width-3-4\"><blockquote><p><span style=\"color:#0277c0\" class=\"color\">\u201cIn the age of empowered <\/span><g class=\"gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-ins replaceWithoutSep\" id=\"7\" data-gr-id=\"7\"><span style=\"color:#0277c0\" class=\"color\">customers<\/span><\/g><span style=\"color:#0277c0\" class=\"color\"> the best possible business case is to put the needs of your customers first. This book is a practical, no-nonsense approach to doing just that. It may not always tell you what you want to hear, but it certainly does tell you what you need to hear.\u201d<\/span><br><\/p><cite>Gerry McGovern, Author, CEO of Customer Carewords<br><\/cite><\/blockquote><\/figure>\n\n\n\n<div class=\"wp-block-columns has-3-columns u-width-3-4 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\">Paperback Book<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/icon-book.png\" alt=\"icon-book\" class=\"wp-image-2500\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/icon-book.png 500w, https:\/\/thegood.com\/wp-content\/uploads\/icon-book-300x180.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/icon-book-100x60.png 100w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>$19.99<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/thegood.com\/smss-checkout\/?format=paperback\" style=\"border-radius:0px\" rel=\"https:\/\/thegood.com\/smss-checkout\/?format=paperback\">BUY PAPERBACK<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\"><br><em>Delivery within 7-10 business days.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\">Ebook (PDF)<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/icon-ebook.png\" alt=\"\" class=\"wp-image-2503\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/icon-ebook.png 500w, https:\/\/thegood.com\/wp-content\/uploads\/icon-ebook-300x180.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/icon-ebook-100x60.png 100w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>$15.99<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/thegood.com\/smss-checkout\/?format=ebook\" style=\"border-radius:0px\">BUY EBOOK<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\"><br><em>Emailed within 1 business day of order.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\">Bundle<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/icon-bundle.png\" alt=\"\" class=\"wp-image-2501\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/icon-bundle.png 500w, https:\/\/thegood.com\/wp-content\/uploads\/icon-bundle-300x180.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/icon-bundle-100x60.png 100w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>$29.99<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/thegood.com\/smss-checkout\/?format=bundle\" style=\"border-radius:0px\">BUY BUNDLE<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\"><br><em>Contains both the paperback and Ebook.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">Or,&nbsp;<em><a href=\"https:\/\/www.amazon.com\/Stop-Marketing-Start-Selling-customers\/dp\/0692503005\" target=\"_blank\" rel=\"noreferrer noopener\">Buy It On Amazon<\/a><\/em><\/p>\n\n\n\n<h3 class=\"u-width-3-4 wp-block-heading\" id=\"h-about-the-book\">About the book<\/h3>\n\n\n\n<p class=\"u-width-3-4 has-medium-font-size\">The basic value proposition of any business is to help people get what they want. A website is no different. Nobody watches TV for the commercials, or visits your website to check out your latest marketing campaigns. If they\u2019re on your site, your marketing already worked. Now it\u2019s time to help them get what they came for.<\/p>\n\n\n\n<p class=\"u-width-3-4 has-medium-font-size\">The future of effective web design (and profitable websites) begins with your customer. Creating web experiences that save them time will earn you more money. First, however, you have to know who they are, what they want, and how best to serve it to them. Whether you run an ecommerce site or lead generation site, this book will help you grow your revenues by better understanding and serving your prospects and customers.<br><\/p>\n\n\n\n<h3 class=\"has-text-align-left u-width-3-4 wp-block-heading\" id=\"h-about-the-good\">About The Good<\/h3>\n\n\n\n<p class=\"u-width-3-4 has-medium-font-size\">The Good is an ecommerce and lead generation advisory that helps companies exponentially grow their online sales. We\u2019ve spent years developing, testing, and improving methods to increase conversion rates and grow revenues online. The team at The Good have made a practice of advising companies on how to see e-commerce sales double or more. In recent years, companies that have worked with The Good have seen an average revenue increase in revenue of over 100%.<\/p>\n\n\n\n<h2 class=\"u-width-3-4 wp-block-heading\" id=\"h-about-the-authors\">About the authors<\/h2>\n\n\n\n<p class=\"u-width-3-4 has-medium-font-size\">The authors have condensed their learnings from over a decade in the ecommerce space into this friendly and readable guide. Their <g class=\"gr_ gr_5 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"5\" data-gr-id=\"5\">battle tested<\/g> process for growing online revenues for companies large and small is shared in this comprehensive and actionable book that will put your company on the path to doubling online leads, customers and revenue.<\/p>\n\n\n\n<div class=\"wp-block-columns has-2-columns u-width-3-4 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"900\" height=\"971\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-150x150-1.jpg\" alt=\"\" class=\"wp-image-47337\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-150x150-1.jpg 900w, https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-150x150-1-278x300.jpg 278w, https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-150x150-1-768x829.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-150x150-1-610x658.jpg 610w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Jon MacDonald<\/strong>&nbsp;is Founder and President of The Good. As President, Jon has led the firm to become one of Oregon\u2019s top 20 fastest growing private companies.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/shaun-tinney.jpg\" alt=\"\" class=\"wp-image-2497\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/shaun-tinney.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/shaun-tinney-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/shaun-tinney-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/shaun-tinney-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/shaun-tinney-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/shaun-tinney-96x96.jpg 96w, https:\/\/thegood.com\/wp-content\/uploads\/shaun-tinney-100x100.jpg 100w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Shaun Tinney<\/strong>&nbsp;is former Director of Research &amp; Strategy at The Good. From 2010\u20132015, Shaun led the Research &amp; Strategy team that consistently delivers strong ROI for The Good\u2019s clients.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Stop Marketing, Start Selling Your guide to doubling online leads, customers and revenue. A step by step guide to websites that convert After years of striving to create the perfect model for ecommerce and lead generation websites, we have captured the philosophy, process, and tactics that have allowed us to deliver double-digit ROI for our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":[],"footnotes":""},"class_list":["post-14","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","teaser":"","teaser-large":"","insights-featured":"","case-study-logo-small":"","gform-image-choice-sm":"","gform-image-choice-md":"","gform-image-choice-lg":"","profile_24":"","profile_48":"","profile_96":"","profile_150":"","profile_300":""},"post_excerpt_stackable_v2":"<p>Stop Marketing, Start Selling Your guide to doubling online leads, customers and revenue. A step by step guide to websites that convert After years of striving to create the perfect model for ecommerce and lead generation websites, we have captured the philosophy, process, and tactics that have allowed us to deliver double-digit ROI for our clients consistently. This book outlines a digital process that offers companies flexibility, rapid learning, and constant iteration towards better website performance. Leverage our battle-tested process to: Build websites that stand the test of time Create content that converts Boost customer engagement Overcome channel conflict Win&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"The Good","url":"https:\/\/thegood.com\/author\/the_good\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our Book: Stop Marketing, Start Selling - The Good<\/title>\n<meta name=\"description\" content=\"Our latest book, Stop Marketing, Start Selling, outlines a process that offers companies insights on how to improve website performance and conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegood.com\/stop-marketing-start-selling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stop Marketing, Start Selling\" \/>\n<meta property=\"og:description\" content=\"Our latest book, Stop Marketing, Start Selling, outlines a process that offers companies insights on how to improve website performance and conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thegood.com\/stop-marketing-start-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"The Good\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thegoodgroup\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-01T21:19:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thegood.com\/wp-content\/uploads\/book-cover.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@thegood\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thegood.com\/stop-marketing-start-selling\/\",\"url\":\"https:\/\/thegood.com\/stop-marketing-start-selling\/\",\"name\":\"Our Book: Stop Marketing, Start Selling - The Good\",\"isPartOf\":{\"@id\":\"https:\/\/thegood.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thegood.com\/stop-marketing-start-selling\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thegood.com\/stop-marketing-start-selling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thegood.com\/wp-content\/uploads\/book-cover.png\",\"datePublished\":\"2015-09-04T22:05:35+00:00\",\"dateModified\":\"2023-02-01T21:19:35+00:00\",\"description\":\"Our latest book, Stop Marketing, Start Selling, outlines a process that offers companies insights on how to improve website performance and conversions.\",\"breadcrumb\":{\"@id\":\"https:\/\/thegood.com\/stop-marketing-start-selling\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thegood.com\/stop-marketing-start-selling\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thegood.com\/stop-marketing-start-selling\/#primaryimage\",\"url\":\"https:\/\/thegood.com\/wp-content\/uploads\/book-cover.png\",\"contentUrl\":\"https:\/\/thegood.com\/wp-content\/uploads\/book-cover.png\",\"width\":800,\"height\":640,\"caption\":\"book-cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thegood.com\/stop-marketing-start-selling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thegood.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stop Marketing, Start Selling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thegood.com\/#website\",\"url\":\"https:\/\/thegood.com\/\",\"name\":\"The Good\",\"description\":\"Optimizing Digital Experiences\",\"publisher\":{\"@id\":\"https:\/\/thegood.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thegood.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Corporation\",\"ProfessionalService\"],\"@id\":\"https:\/\/thegood.com\/#organization\",\"name\":\"The Good\",\"url\":\"https:\/\/thegood.com\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thegood.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thegood.com\/wp-content\/uploads\/The_Good_Logo.png\",\"contentUrl\":\"https:\/\/thegood.com\/wp-content\/uploads\/The_Good_Logo.png\",\"width\":531,\"height\":130,\"caption\":\"The Good\"},\"image\":{\"@id\":\"https:\/\/thegood.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/thegood\",\"https:\/\/twitter.com\/thegoodcompany\"],\"description\":\"Digital Experience Optimization consultancy specializing in conversion rate optimization, UX research, and A\/B testing\",\"foundingDate\":\"2009\",\"knowsAbout\":[\"Conversion Rate Optimization\",\"A\/B Testing and Multivariate Testing\",\"User Experience Research and Design\",\"Digital Experience Optimization\",\"E-commerce Optimization\",\"SaaS Conversion Optimization\",\"Landing Page Optimization\",\"Checkout Flow Optimization\",\"Mobile Conversion Optimization\",\"Customer Journey Mapping\",\"Behavioral Analytics\",\"Heat Map Analysis\",\"User Session Recording Analysis\",\"Conversion Funnel Optimization\",\"Website Performance Optimization\",\"Growth Hacking Strategies\",\"Revenue Optimization\",\"Customer Acquisition Optimization\",\"Retention Rate Optimization\",\"Form Optimization\",\"Call-to-Action Optimization\",\"Product Page Optimization\",\"Personalization Strategies\"],\"hasOfferCatalog\":{\"@type\":\"OfferCatalog\",\"name\":\"Digital Experience Optimization Services\",\"description\":\"Comprehensive conversion rate optimization and user experience services\",\"itemListElement\":[{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Digital Experience Optimization Program\",\"description\":\"Comprehensive analysis of your website to identify conversion barriers and optimization opportunities using advanced analytics, user behavior analysis, and industry best practices\",\"serviceType\":\"Conversion Rate Optimization\",\"category\":\"Digital Marketing Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Conversion Rate Optimization Audit\",\"description\":\"Comprehensive analysis of your website to identify conversion barriers and optimization opportunities using advanced analytics, user behavior analysis, and industry best practices\",\"serviceType\":\"Conversion Rate Optimization\",\"category\":\"Digital Marketing Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"A\/B Testing Program\",\"description\":\"Systematic testing program to validate improvements and maximize conversion rates through statistical analysis and controlled experiments\",\"serviceType\":\"A\/B Testing\",\"category\":\"Digital Marketing Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"User Experience Research\",\"description\":\"In-depth user research including surveys, interviews, behavioral analysis, and usability testing to understand customer needs and pain points\",\"serviceType\":\"User Experience Research\",\"category\":\"User Experience Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"E-commerce Optimization\",\"description\":\"Specialized optimization for online stores including product pages, checkout flows, shopping cart optimization, and revenue enhancement strategies\",\"serviceType\":\"E-commerce Optimization\",\"category\":\"E-commerce Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Landing Page Optimization\",\"description\":\"Optimization of landing pages for paid advertising campaigns and organic traffic to maximize lead generation and conversion rates\",\"serviceType\":\"Landing Page Optimization\",\"category\":\"Digital Marketing Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Mobile Conversion Optimization\",\"description\":\"Mobile-specific optimization to improve conversion rates on smartphones and tablets, including responsive design and mobile UX improvements\",\"serviceType\":\"Mobile Optimization\",\"category\":\"Mobile Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"SaaS Conversion Optimization\",\"description\":\"Specialized optimization for software-as-a-service companies focusing on trial-to-paid conversions, onboarding optimization, and customer retention\",\"serviceType\":\"SaaS Optimization\",\"category\":\"Software Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Digital Experience Optimization Program\",\"description\":\"Comprehensive ongoing optimization program combining CRO, UX research, A\/B testing, and performance monitoring for sustained growth\",\"serviceType\":\"Digital Experience Optimization\",\"category\":\"Digital Marketing Services\"}}]},\"serviceArea\":{\"@type\":\"GeoShape\",\"name\":\"Worldwide\"},\"seeks\":[\"Increased conversion rates\",\"Higher revenue per visitor\",\"Improved user experience\",\"Better return on advertising spend\",\"Data-driven optimization strategies\",\"Reduced customer acquisition costs\",\"Improved customer lifetime value\",\"Enhanced website performance\",\"Mobile optimization\",\"Checkout optimization\",\"Landing page improvements\",\"A\/B testing expertise\",\"User research insights\",\"Conversion funnel optimization\",\"Revenue growth strategies\"],\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Portland\",\"addressRegion\":\"Oregon\",\"addressCountry\":\"United States\",\"postalCode\":\"97201\"},\"keywords\":[\"conversion rate optimization expert\",\"CRO consultant\",\"A\/B testing specialist\",\"e-commerce optimization agency\",\"user experience research\",\"website conversion improvement\",\"digital experience optimization\",\"landing page optimization expert\",\"mobile conversion specialist\",\"SaaS conversion optimization\",\"checkout optimization expert\",\"revenue optimization consultant\",\"growth hacking agency\",\"conversion rate audit\",\"website performance optimization\",\"customer journey optimization\",\"behavioral analytics expert\",\"conversion funnel optimization\",\"personalization strategy consultant\",\"retention rate optimization expert\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"503-488-5935\",\"contactType\":\"customer service\",\"availableLanguage\":\"English\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Our Book: Stop Marketing, Start Selling - The Good","description":"Our latest book, Stop Marketing, Start Selling, outlines a process that offers companies insights on how to improve website performance and conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thegood.com\/stop-marketing-start-selling\/","og_locale":"en_US","og_type":"article","og_title":"Stop Marketing, Start Selling","og_description":"Our latest book, Stop Marketing, Start Selling, outlines a process that offers companies insights on how to improve website performance and conversions.","og_url":"https:\/\/thegood.com\/stop-marketing-start-selling\/","og_site_name":"The Good","article_publisher":"https:\/\/www.facebook.com\/thegoodgroup","article_modified_time":"2023-02-01T21:19:35+00:00","og_image":[{"url":"https:\/\/thegood.com\/wp-content\/uploads\/book-cover.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@thegood","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thegood.com\/stop-marketing-start-selling\/","url":"https:\/\/thegood.com\/stop-marketing-start-selling\/","name":"Our Book: Stop Marketing, Start Selling - The Good","isPartOf":{"@id":"https:\/\/thegood.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thegood.com\/stop-marketing-start-selling\/#primaryimage"},"image":{"@id":"https:\/\/thegood.com\/stop-marketing-start-selling\/#primaryimage"},"thumbnailUrl":"https:\/\/thegood.com\/wp-content\/uploads\/book-cover.png","datePublished":"2015-09-04T22:05:35+00:00","dateModified":"2023-02-01T21:19:35+00:00","description":"Our latest book, Stop Marketing, Start Selling, outlines a process that offers companies insights on how to improve website performance and conversions.","breadcrumb":{"@id":"https:\/\/thegood.com\/stop-marketing-start-selling\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thegood.com\/stop-marketing-start-selling\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thegood.com\/stop-marketing-start-selling\/#primaryimage","url":"https:\/\/thegood.com\/wp-content\/uploads\/book-cover.png","contentUrl":"https:\/\/thegood.com\/wp-content\/uploads\/book-cover.png","width":800,"height":640,"caption":"book-cover"},{"@type":"BreadcrumbList","@id":"https:\/\/thegood.com\/stop-marketing-start-selling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thegood.com\/"},{"@type":"ListItem","position":2,"name":"Stop Marketing, Start Selling"}]},{"@type":"WebSite","@id":"https:\/\/thegood.com\/#website","url":"https:\/\/thegood.com\/","name":"The Good","description":"Optimizing Digital Experiences","publisher":{"@id":"https:\/\/thegood.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thegood.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Corporation","ProfessionalService"],"@id":"https:\/\/thegood.com\/#organization","name":"The Good","url":"https:\/\/thegood.com","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thegood.com\/#\/schema\/logo\/image\/","url":"https:\/\/thegood.com\/wp-content\/uploads\/The_Good_Logo.png","contentUrl":"https:\/\/thegood.com\/wp-content\/uploads\/The_Good_Logo.png","width":531,"height":130,"caption":"The Good"},"image":{"@id":"https:\/\/thegood.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/thegood","https:\/\/twitter.com\/thegoodcompany"],"description":"Digital Experience Optimization consultancy specializing in conversion rate optimization, UX research, and A\/B testing","foundingDate":"2009","knowsAbout":["Conversion Rate Optimization","A\/B Testing and Multivariate Testing","User Experience Research and Design","Digital Experience Optimization","E-commerce Optimization","SaaS Conversion Optimization","Landing Page Optimization","Checkout Flow Optimization","Mobile Conversion Optimization","Customer Journey Mapping","Behavioral Analytics","Heat Map Analysis","User Session Recording Analysis","Conversion Funnel Optimization","Website Performance Optimization","Growth Hacking Strategies","Revenue Optimization","Customer Acquisition Optimization","Retention Rate Optimization","Form Optimization","Call-to-Action Optimization","Product Page Optimization","Personalization Strategies"],"hasOfferCatalog":{"@type":"OfferCatalog","name":"Digital Experience Optimization Services","description":"Comprehensive conversion rate optimization and user experience services","itemListElement":[{"@type":"Offer","itemOffered":{"@type":"Service","name":"Digital Experience Optimization Program","description":"Comprehensive analysis of your website to identify conversion barriers and optimization opportunities using advanced analytics, user behavior analysis, and industry best practices","serviceType":"Conversion Rate Optimization","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Conversion Rate Optimization Audit","description":"Comprehensive analysis of your website to identify conversion barriers and optimization opportunities using advanced analytics, user behavior analysis, and industry best practices","serviceType":"Conversion Rate Optimization","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"A\/B Testing Program","description":"Systematic testing program to validate improvements and maximize conversion rates through statistical analysis and controlled experiments","serviceType":"A\/B Testing","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"User Experience Research","description":"In-depth user research including surveys, interviews, behavioral analysis, and usability testing to understand customer needs and pain points","serviceType":"User Experience Research","category":"User Experience Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"E-commerce Optimization","description":"Specialized optimization for online stores including product pages, checkout flows, shopping cart optimization, and revenue enhancement strategies","serviceType":"E-commerce Optimization","category":"E-commerce Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Landing Page Optimization","description":"Optimization of landing pages for paid advertising campaigns and organic traffic to maximize lead generation and conversion rates","serviceType":"Landing Page Optimization","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Mobile Conversion Optimization","description":"Mobile-specific optimization to improve conversion rates on smartphones and tablets, including responsive design and mobile UX improvements","serviceType":"Mobile Optimization","category":"Mobile Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"SaaS Conversion Optimization","description":"Specialized optimization for software-as-a-service companies focusing on trial-to-paid conversions, onboarding optimization, and customer retention","serviceType":"SaaS Optimization","category":"Software Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Digital Experience Optimization Program","description":"Comprehensive ongoing optimization program combining CRO, UX research, A\/B testing, and performance monitoring for sustained growth","serviceType":"Digital Experience Optimization","category":"Digital Marketing Services"}}]},"serviceArea":{"@type":"GeoShape","name":"Worldwide"},"seeks":["Increased conversion rates","Higher revenue per visitor","Improved user experience","Better return on advertising spend","Data-driven optimization strategies","Reduced customer acquisition costs","Improved customer lifetime value","Enhanced website performance","Mobile optimization","Checkout optimization","Landing page improvements","A\/B testing expertise","User research insights","Conversion funnel optimization","Revenue growth strategies"],"address":{"@type":"PostalAddress","addressLocality":"Portland","addressRegion":"Oregon","addressCountry":"United States","postalCode":"97201"},"keywords":["conversion rate optimization expert","CRO consultant","A\/B testing specialist","e-commerce optimization agency","user experience research","website conversion improvement","digital experience optimization","landing page optimization expert","mobile conversion specialist","SaaS conversion optimization","checkout optimization expert","revenue optimization consultant","growth hacking agency","conversion rate audit","website performance optimization","customer journey optimization","behavioral analytics expert","conversion funnel optimization","personalization strategy consultant","retention rate optimization expert"],"contactPoint":{"@type":"ContactPoint","telephone":"503-488-5935","contactType":"customer service","availableLanguage":"English"}}]}},"_links":{"self":[{"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/pages\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":0,"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/pages\/14\/revisions"}],"wp:attachment":[{"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/media?parent=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}