{"id":788,"date":"2016-03-01T14:20:25","date_gmt":"2016-03-01T22:20:25","guid":{"rendered":"http:\/\/thegood.com\/?post_type=insights&#038;p=788"},"modified":"2021-04-13T21:45:01","modified_gmt":"2021-04-14T04:45:01","slug":"user-reviews-spelling-vs-star-count","status":"publish","type":"insights","link":"https:\/\/thegood.com\/insights\/user-reviews-spelling-vs-star-count\/","title":{"rendered":"With User Reviews Spelling Matters, Star Count Doesn\u2019t"},"content":{"rendered":"\n<p>If you&#8217;ve ever booked a hotel room online, you know how helpful user reviews can be. But if you happen to own a hotel, you might find the idea of unmoderated reviews on sites like TripAdvisor a bit terrifying.<\/p>\n\n\n\n<p>&#8220;What if they say something horrible about us?&#8221; Well, what if it didn&#8217;t matter if the review was good as long as the grammar and spelling were? That&#8217;s exactly what a recent study of hotel bookings found: if user reviews were well written with proper grammar, whether positive or negative, room bookings went up.<\/p>\n\n\n<p><iframe width=\"700\" height=\"393\" src=\"https:\/\/www.youtube.com\/embed\/R4PPa7ukjm0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n\n<p>User reviews are a critical part of the online ecosystem, so instead of worrying about whether or not you&#8217;re getting positive ones, just make sure the grammar and spelling are correct, and your business will be just fine.<\/p>\n\n\n\n<p>For more quick tips on how to make your website more effective, visit&nbsp;<a href=\"https:\/\/thegood.com\/insights\">thegood.com\/insights<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/thegood.com\/lp\/white-paper-online-customer-reviews\/\"><img decoding=\"async\" width=\"1024\" height=\"176\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/OnlineCustomerReviewsUpgrade-1024x176.png\" alt=\"OnlineCustomerReviewsUpgrade\" class=\"wp-image-4087\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/OnlineCustomerReviewsUpgrade-1024x176.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/OnlineCustomerReviewsUpgrade-300x52.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/OnlineCustomerReviewsUpgrade-768x132.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/OnlineCustomerReviewsUpgrade-610x105.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/OnlineCustomerReviewsUpgrade-100x17.png 100w, https:\/\/thegood.com\/wp-content\/uploads\/OnlineCustomerReviewsUpgrade-934x161.png 934w, https:\/\/thegood.com\/wp-content\/uploads\/OnlineCustomerReviewsUpgrade.png 1104w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"author":1,"featured_media":91845,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":["Product reviews with spelling mistakes are less trusted by consumers and the result is fewer sales."]},"insight-category":[10072],"insight-tag":[79],"class_list":["post-788","insights","type-insights","status-publish","format-standard","has-post-thumbnail","hentry","insight-category-optimization-strategy","insight-tag-content-optimization"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-scaled.jpg",2560,1702,false],"thumbnail":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-150x150.jpg",150,150,true],"medium":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-300x199.jpg",300,199,true],"medium_large":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-768x511.jpg",768,511,true],"large":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-1024x681.jpg",1024,681,true],"1536x1536":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-1536x1021.jpg",1536,1021,true],"2048x2048":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-2048x1362.jpg",2048,1362,true],"teaser":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-380x215.jpg",380,215,true],"teaser-large":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-760x430.jpg",760,430,true],"insights-featured":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-600x399.jpg",600,399,true],"case-study-logo-small":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-scaled.jpg",113,75,false],"gform-image-choice-sm":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-scaled.jpg",300,199,false],"gform-image-choice-md":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-scaled.jpg",400,266,false],"gform-image-choice-lg":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-scaled.jpg",600,399,false],"profile_24":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-24x24.jpg",24,24,true],"profile_48":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-48x48.jpg",48,48,true],"profile_96":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-96x96.jpg",96,96,true],"profile_150":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-150x150.jpg",150,150,true],"profile_300":["https:\/\/thegood.com\/wp-content\/uploads\/reviews-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>If you&#8217;ve ever booked a hotel room online, you know how helpful user reviews can be. But if you happen to own a hotel, you might find the idea of unmoderated reviews on sites like TripAdvisor a bit terrifying. &#8220;What if they say something horrible about us?&#8221; Well, what if it didn&#8217;t matter if the review was good as long as the grammar and spelling were? That&#8217;s exactly what a recent study of hotel bookings found: if user reviews were well written with proper grammar, whether positive or negative, room bookings went up. User reviews are a critical part of&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"The Good","url":"https:\/\/thegood.com\/author\/the_good\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>User Reviews | Spelling Matters, Star Count Doesn\u2019t<\/title>\n<meta name=\"description\" content=\"User reviews are a critical part of the online ecosystem. 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