{"id":84601,"date":"2019-09-13T08:45:59","date_gmt":"2019-09-13T15:45:59","guid":{"rendered":"http:\/\/thegood.com\/?post_type=insights&#038;p=84601"},"modified":"2024-05-29T09:33:51","modified_gmt":"2024-05-29T16:33:51","slug":"types-of-customers","status":"publish","type":"insights","link":"https:\/\/thegood.com\/insights\/types-of-customers\/","title":{"rendered":"7 Types of Customers and How to Convert Each of Them"},"content":{"rendered":"\n<p>Are you getting way more traffic than sales on your ecommerce website? Have you tried everything you can think of, trying to reach more types of customers you know are there, but you still can\u2019t get more conversions?<\/p>\n\n\n\n<p>I know exactly what you\u2019re going through. At The Good, we work with digital marketing managers every day, helping them come up with ways to boost the metric that can make or break any online business: conversion rate.<\/p>\n\n\n\n<p>Many times, we find one or more of these three conditions exist on the sites we evaluate: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The site is tailored to one user but ignores other types of customers<\/li>\n\n\n\n<li>There\u2019s no valid <a href=\"https:\/\/thegood.com\/insights\/structured-testing-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimization strategy<\/a> in place \u2013 just hit or miss tactics<\/li>\n\n\n\n<li>Content writers and designers are speaking to themselves, not to the desired audience<\/li>\n<\/ul>\n\n\n\n<p>I can show you how to get out of that rut and <a href=\"https:\/\/thegood.com\/insights\/data-backed-website-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">begin making more sales<\/a> \u2013 without having to completely rebuild your business to do it.<\/p>\n\n\n\n<p>Many times, the problem is not with what you\u2019re selling or even how you\u2019re selling it. In this article, I\u2019ll cover what the real obstacles might be and provide tips on how you can overcome them.<\/p>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-f839e40 ugb-main-block\"><style>.ugb-f839e40 .ugb-heading__title{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">No time to read? <br>Get the highlights in 10 minutes.<\/h3><\/div><\/div><\/div>\n\n\n\n<center><iframe width=\"660\" height=\"415\" src=\"https:\/\/www.youtube.com\/embed\/YO5_N4J75xc\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/center>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-types-of-customers-do-you-serve\">What Types of Customers Do You Serve?<\/h2>\n\n\n\n<p>Let\u2019s say you own a retail store that anchors a well-trafficked mall. You spend a day standing at the main entrance to your business, greeting people as they enter. Your aim is to get to know your customers better, so you ask them, \u201cWhy did you come to my store today?\u201d<\/p>\n\n\n\n<p>Here\u2019s what you discover:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-lookers\">1. <strong>Lookers<\/strong><\/h4>\n\n\n\n<p>Some visitors are \u201cjust looking.\u201d They\u2019re not after anything in particular. They\u2019re having fun shopping and want to see what you have that might catch their attention. They may even have been looking for a different store, but got lost in all the mall traffic.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-bargain-hunters\">2. Bargain Hunters<\/h4>\n\n\n\n<p>Some shoppers have heard you\u2019re having a sale. They want to see if they can find a bargain.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-buyers\">3. Buyers<\/h4>\n\n\n\n<p>Some people are there on a mission. They know exactly what they want, and they\u2019re there to get it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-researchers\">4. Researchers<\/h4>\n\n\n\n<p>Some are researching. They have a general idea of what they\u2019re after, but they want to compare options and prices.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-new-customers\">5. New Customers<\/h4>\n\n\n\n<p>Some are relatively new customers. They enjoyed their last visit to your store, and they\u2019re back to find out more about what you offer.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-6-dissatisfied-customers\">6. Dissatisfied Customers<\/h4>\n\n\n\n<p>Some are there to return something. For some reason, a previous purchase didn\u2019t suit them. They want customer service.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-7-loyal-customers\">7. Loyal Customers<\/h4>\n\n\n\n<p>Some are your best customers. They come back often and love shopping with you.<\/p>\n\n\n\n<p>Is that a fair assessment of what a local store owner might determine by greeting shoppers for a day? Wouldn\u2019t this be valuable information \u2013 especially if it would allow you to cater more to the particular needs of each of these types of customers?<\/p>\n\n\n\n<p>Guess what: the very same thing applies to your ecommerce store. If you can learn to identify your different types of customers and how to deal with them, your ability to convert those customers will grow.<\/p>\n\n\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthegood.com%2Finsights%2Ftypes-of-customers%2F&#038;text=If%20you%20can%20learn%20to%20identify%20your%20different%20types%20of%20customers%20and%20how%20to%20deal%20with%20them%2C%20your%20ability%20to%20convert%20those%20customers%20will%20grow.&#038;via=thegood&#038;related=thegood' target='_blank'rel=\"noopener noreferrer\">If you can learn to identify your different types of customers and how to deal with them, your ability to convert those customers will grow. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthegood.com%2Finsights%2Ftypes-of-customers%2F&#038;text=If%20you%20can%20learn%20to%20identify%20your%20different%20types%20of%20customers%20and%20how%20to%20deal%20with%20them%2C%20your%20ability%20to%20convert%20those%20customers%20will%20grow.&#038;via=thegood&#038;related=thegood' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n\n\n\n<p>There\u2019s often an unrealized blockage between an ecommerce website and higher conversion rates. Writers and site designers often fail to address the needs of more than one or two types of customers. The rest are neglected.<\/p>\n\n\n\n<p>That\u2019s why they quickly leave.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-tactics-for-identifying-and-serving-different-types-of-customers\">Key Tactics for Identifying and Serving Different Types of Customers<\/h2>\n\n\n\n<p>There are many ways of grouping the different types of customers that visit a website. The strategy I\u2019m laying out here is by no means the only paradigm. This is, however, a path that works.<\/p>\n\n\n\n<p>Be careful of getting dragged into arguments over customer personas, position in the sales funnel, warm\/hot\/cold leads, and any other potential rabbit trail. Even when those discussions produce flow charts and photos of \u201cCharlie the avid runner\u201d along with Charlie\u2019s demographics and preferences, they\u2019re seldom put to good use.<\/p>\n\n\n\n<p>Keep it simple.<\/p>\n\n\n\n<p>You have potential customers coming to your ecommerce site, you know most of them fit one of the seven types of customers described above, and it\u2019s a given that the better you can serve each type the more sales you\u2019re likely to make. You don\u2019t need to think any deeper than that to get started.<\/p>\n\n\n\n<p>Let\u2019s move right on to considering what each type of customer needs. I\u2019ll provide examples of how those needs can be filled, but you should look to your own resources and brand to come up with the tactics that best suit your target audience.<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c842da9 reusable-block-2-column good-question-block\" data-block-id=\"c842da9\"><style>.stk-c842da9{max-width:1500px !important;margin-top:30px !important;margin-bottom:30px !important}.stk-c842da9-column{max-width:941px !important}@media screen and (max-width:767px){.stk-c842da9{--stk-col-order-1:2 !important;--stk-col-order-2:1 !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c842da9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8993c44 horizontal-form-container\" data-v=\"4\" data-block-id=\"8993c44\"><style>.stk-8993c44-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;background-color:#c3ddf0 !important;border-top-left-radius:12px !important;border-top-right-radius:12px !important;border-bottom-right-radius:12px !important;border-bottom-left-radius:12px !important;overflow:hidden !important;max-width:701px !important;padding-top:40px !important;padding-right:35px !important;padding-bottom:40px !important;padding-left:35px !important}.stk-8993c44{margin-top:0px !important}.stk-8993c44-container:before{background-color:#c3ddf0 !important}@media screen and (max-width:1023px){.stk-8993c44-container{padding-bottom:60px !important}}@media screen and (max-width:767px){.stk-8993c44-container{padding-bottom:60px !important}}<\/style><style class=\"stk-custom-css\">.stk-8993c44 figure{margin:0 !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8993c44-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-8993c44-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-791f1b3\" id=\"span-style-color-0277-c-0-class-stk-highlight-enjoying-this-article-span\" data-block-id=\"791f1b3\"><style>.stk-791f1b3{margin-bottom:12px !important}.stk-791f1b3 .stk-block-heading__text{font-size:36px !important;color:#ffffff !important}@media screen and (max-width:1023px){.stk-791f1b3 .stk-block-heading__text{font-size:36px !important}}@media screen and (max-width:767px){.stk-791f1b3 .stk-block-heading__text{font-size:24px !important}}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-center\"><span style=\"color: #0277c0;\" class=\"stk-highlight\">Enjoying this article?<\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-30f99ae\" data-block-id=\"30f99ae\"><style>.stk-30f99ae{margin-bottom:20px !important}.stk-30f99ae .stk-block-text__text{color:#ffffff !important}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\"><span style=\"color: #000000;\" class=\"stk-highlight\">Subscribe to our newsletter, Good Question, to get insights like this sent straight to your inbox every week.<\/span><\/p><\/div>\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5834619,\n\t\t\t\t\t\t\t\t\tformId: \"64ede74e-e88f-44c7-996f-78859799755a\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1768312420000-0342576034\",\n\t\t\t\t\t\t\t\t\tregion: \"na2\",\n\t\t\t\t\t\t\t\t\tcssRequired: \".submitted-message { overflow: auto; } .hs-form-88422a7d-0355-4f27-b674-4b9fcc71560c, .hs-form-ac90f61a-a614-4bcd-b57a-18cd0e91ceff { color: #fff }\",\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1768312420000-0342576034\"><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-convert-site-visitors\">How to Convert Site Visitors<\/h2>\n\n\n\n<p>We\u2019re talking fundamental sales strategy here: find the need and fill it. Do that at every level in your business, and you\u2019re well on the way to an ROI worth smiling about.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-don-t-look-down-on-lookers\">1. Don\u2019t look down on lookers<\/h3>\n\n\n\n<p>Lookers are enjoying the moment. If you can catch their attention and get them to stop long enough to consider an offer, you may be able to convert them now. It may take several visits to make that first sale, though, so don\u2019t be discouraged if they look around a bit and leave. That\u2019s what lookers do.<\/p>\n\n\n\n<p>For sure, you\u2019ll want to encourage lookers to get on your mailing list. If they enjoy the first visit, chances are good they\u2019ll be back, and email is a great way to incentivize them to do so.<\/p>\n\n\n\n<p><strong>Primary conversion tactics for lookers:<\/strong> Make sure your <a href=\"https:\/\/thegood.com\/insights\/prepare-ecommerce-gdpr\/\">ecommerce site<\/a> is easy to navigate and search. Make it easy for lookers to browse around. Give them an excellent reason to give you their email addresses and\/or other contact information, then build the relationship with a nurturing campaign. <a href=\"https:\/\/thegood.com\/insights\/abandoned-cart-email\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Cart abandonment emails <\/a>can be a great way to captivate the interest of a looker.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-keep-bargain-hunters-happy\">2. Keep bargain hunters happy<\/h3>\n\n\n\n<p>I\u2019m not suggesting you engage in a price-slashing battle with your competitors \u2013 not at all \u2013 and discounting certainly isn\u2019t real optimization. It\u2019s wise for most businesses, however, to be keenly aware of the thrill people feel when they get a discount. Even a small price adjustment or other special benefits can be enough to turn a \u201cNo\u201d into a sale. Consider the research findings on the importance of free shipping. Nobody likes to pay full price for products. All types of customers \u2013 even affluent customers \u2013 like to get a deal. Some need a deal before they\u2019ll buy.<\/p>\n\n\n\n<p><strong>Primary conversion tactics for bargain hunters:<\/strong> Consider including a <a href=\"https:\/\/thegood.com\/insights\/implementing-effective-discount-pricing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u201ccoupons and discounts\u201d (opens in a new tab)\">\u201ccoupons and discounts\u201d<\/a> page on your website; don\u2019t make your customers desert at checkout and go elsewhere to find special codes, only to never return. Highlight sale items instead of making shoppers seek them out. Often, you can get the prospect\u2019s attention with a discounted item, then address specific needs that require an upsell.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-give-your-buyers-a-straight-route-to-the-purchase\">3. Give your buyers a straight route to the purchase<\/h3>\n\n\n\n<p>Buying from you should be hassle-free. Clear every obstacle from your customers\u2019 path and give them what they want. Simplicity is always king when it comes to <a href=\"https:\/\/thegood.com\/insights\/website-navigation\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"website navigation (opens in a new tab)\">website navigation<\/a>. Buyers don\u2019t need pop-up ads getting in their way or lengthy, friction-filled checkout procedures. They want to buy. They need to buy. Let them buy.<\/p>\n\n\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthegood.com%2Finsights%2Ftypes-of-customers%2F&#038;text=Buyers%20don%E2%80%99t%20need%20pop-up%20ads%20getting%20in%20their%20way%20or%20lengthy%2C%20friction-filled%20checkout%20procedures.&#038;via=thegood&#038;related=thegood' target='_blank'rel=\"noopener noreferrer\">Buyers don\u2019t need pop-up ads getting in their way or lengthy, friction-filled checkout procedures. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthegood.com%2Finsights%2Ftypes-of-customers%2F&#038;text=Buyers%20don%E2%80%99t%20need%20pop-up%20ads%20getting%20in%20their%20way%20or%20lengthy%2C%20friction-filled%20checkout%20procedures.&#038;via=thegood&#038;related=thegood' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n\n\n\n<p><strong>Primary conversion tactics for buyers:<\/strong> I suggest you start with a <a href=\"https:\/\/thegood.com\/landing-page-teardown\/\" target=\"_blank\" rel=\"noreferrer noopener\">free landing page assessment<\/a> from The Good. It\u2019s a unique assessment that shows you the bottlenecks in the path your customers must travel on the way to making a purchase.<\/p>\n\n\n\n<p>Once that evaluation is completed, you\u2019ll be better equipped to not only let buyers buy but encourage them to buy even more.<script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/p><\/script><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-help-your-researchers-find-what-they-seek\">4. Help your researchers find what they seek<\/h3>\n\n\n\n<p>Do you ever do some basic research before deciding on a purchase? I sure do. Researchers need to feel they\u2019ve adequately considered the options and they\u2019re making the right decision. Your job is to help them do that.<\/p>\n\n\n\n<p><strong>Primary conversion tactics for researchers:<\/strong> Provide plenty of dimensions, instructions, details, data, \u2013 anything and everything a prospective buyer might need to make an informed decision. Your job is to determine the kinds of things researchers will need to know, then make it easy for them to access that information.<\/p>\n\n\n\n<p>Many ecommerce researchers especially enjoy sizing guides, high-quality photography, and videos while B2B researchers often appreciate downloads and white papers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-welcome-new-customers-back-and-treat-them-like-gold\">5. Welcome new customers back and treat them like gold<\/h3>\n\n\n\n<p>Make me feel like a celebrity for buying from you, and I\u2019m very likely to be back for more. Ignore me, don\u2019t appreciate me, and that possibility sinks rapidly. New customers need to feel they made a wise decision, that you stand behind your products, and that you\u2019re glad they\u2019re your customers. Brick and mortar teams do that by being available to answer questions, with no-hassle returns, and by genuinely expressing gratitude to those who shop with them.<\/p>\n\n\n\n<p>You can do the same on your ecommerce website.<\/p>\n\n\n\n<p><strong>Primary conversion tactics for new customers:<\/strong> Build the relationship with a nurturing campaign \u2013 typically, that starts with a powerful <a href=\"https:\/\/thegood.com\/insights\/5-post-purchase-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">post-purchase email campaign<\/a>, but it doesn\u2019t have to stop there. Greet <a href=\"https:\/\/www.tydo.com\/glossary\/returning-customers\" target=\"_blank\" rel=\"noreferrer noopener\">returning customers<\/a> to your site (that capability isn\u2019t difficult to set up), extend special offers to them, acknowledge and thank them at every turn. People who feel valued will be back for more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-listen-closely-to-your-dissatisfied-customers\">6. Listen closely to your dissatisfied customers<\/h3>\n\n\n\n<p>I admit that some people are difficult to deal with and impossible to please. Even though you can\u2019t make everybody happy, though, you should try. Irate customers who realize you can\u2019t magically make the garment fit them perfectly, but you\u2019ll certainly go over that sizing chart to make sure it\u2019s accurate, are often satisfied that you hear them and you\u2019ll try.<\/p>\n\n\n\n<p>Here\u2019s something else to consider: your complaining customers are an excellent source of feedback. If you hear repeatedly that your packages are arriving damaged, stop blaming it on the carrier and take a close look at your fulfillment procedure. Dissatisfied customers help you find problems and fix them.<\/p>\n\n\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthegood.com%2Finsights%2Ftypes-of-customers%2F&#038;text=Your%20dissatisfied%20customers%20are%20an%20excellent%20source%20of%20feedback.&#038;via=thegood&#038;related=thegood' target='_blank'rel=\"noopener noreferrer\">Your dissatisfied customers are an excellent source of feedback. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthegood.com%2Finsights%2Ftypes-of-customers%2F&#038;text=Your%20dissatisfied%20customers%20are%20an%20excellent%20source%20of%20feedback.&#038;via=thegood&#038;related=thegood' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n\n\n\n<p><strong>Primary conversion tactics for dissatisfied customers:<\/strong> Be quick to listen to <a href=\"https:\/\/thegood.com\/insights\/online-review-management\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"bad reviews (opens in a new tab)\">bad reviews<\/a>, and be absolutely sure you understand the complaint before responding. Few things can tick me off quicker than to take time writing about a problem to a vendor, then having them respond in a way that makes it clear they didn\u2019t read my complaint closely and don\u2019t have the first clue about why I\u2019m not happy. When you can turn a dissatisfied customer into a loyal customer, you\u2019ve just done a great, great thing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-be-genuinely-grateful-for-your-loyal-customers\">7. Be genuinely grateful for your loyal customers<\/h3>\n\n\n\n<p>The 80\/20 Rule says 20 percent of your customers tend to be responsible for about 80 percent of your business. This presents an interesting and valuable truth for many ecommerce operations: Your loyal customers are the bread. The rest are the butter.<\/p>\n\n\n\n<p>If most of your business comes from your loyal customers, shouldn\u2019t you know who they are and make sure they understand how grateful you are for their business?<\/p>\n\n\n\n<p>I\u2019ll never forget my first experience with a company that \u201cgot it\u201d when it came to recognizing loyal customers. I was traveling considerably at the time, and Marriott properties were among my top choices for lodging. Not long after joining the chain\u2019s rewards program, I received a letter from Marriott with a special card inside. I had been elevated to Silver Elite level. I smiled, put the card in my wallet, and didn\u2019t think anything else of it\u2026 until my next stay at a Marriott.<\/p>\n\n\n\n<p>On check-in, the desk clerk cheerfully thanked me for being an Elite member. In my room, there was a bottle of water and a checklist of the special treatment I\u2019d be receiving for my loyalty. There was also an explanation of what I\u2019d need to do to make it to the Gold Elite and Platinum Elite levels.<\/p>\n\n\n\n<p>That was a learning experience. Marriott didn\u2019t just send me a letter, they followed it up with action that demonstrated their appreciation for my business. It worked. Marriott was no longer among my top choices; it became my number one choice for lodging.<\/p>\n\n\n\n<p><strong>Primary conversion tactics for steady customers:<\/strong> Establish a measuring stick for <a href=\"https:\/\/thegood.com\/insights\/integrate-customer-service-into-website-revisions\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"customer loyalty (opens in a new tab)\">customer loyalty<\/a> levels. Every customer is special, but those who come back to you regularly and trust you with their needs are the pillars that keep your business steadily afloat.<\/p>\n\n\n\n<p>Find ways to recognize and reward your loyal customers. You can give them special amenities, special pricing, special recognition, and more. Treat me like a VIP, and I\u2019ll be back for more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-you-serve-the-needs-of-all-seven-types-of-customers\">How Can You Serve the Needs of All Seven Types of Customers?<\/h2>\n\n\n\n<p>Those are the seven types of customers, their needs, and suggestions on how to serve those needs. Look carefully at your website from each customer\u2019s perspective \u2013 heck, you\u2019ve probably been each of the seven types yourself, so it\u2019ll be easy to jump into that mindset.<\/p>\n\n\n\n<p>Do each of the seven customer types get their needs met, or are some left out in the cold? How do you identify and gauge your loyal customers? How do you flag and recognize your new customers? Do you provide enough information to satisfy the researchers?<\/p>\n\n\n\n<p>Questions like those will uncover areas where you can step up to the challenge and improve your customer satisfaction.<\/p>\n\n\n\n<p>Do that, and conversion rates will soar. Don\u2019t do that, and they won\u2019t.<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container cta-button ugb-e894df8 ugb-container--v2 ugb-container--design-image2 ugb-container--collapse-on-mobile ugb-main-block\"><style>.ugb-e894df8-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important;background-color:#000000 !important}.ugb-e894df8-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-e894df8-wrapper.ugb-container__wrapper:before{background-color:#000000 !important}.ugb-e894df8-content-wrapper > h1,.ugb-e894df8-content-wrapper > h2,.ugb-e894df8-content-wrapper > h3,.ugb-e894df8-content-wrapper > h4,.ugb-e894df8-content-wrapper > h5,.ugb-e894df8-content-wrapper > h6{color:#ffffff}.ugb-e894df8-content-wrapper > p,.ugb-e894df8-content-wrapper > ol li,.ugb-e894df8-content-wrapper > ul li{color:#ffffff}.ugb-e894df8-wrapper > .ugb-container__image{background-image:url(https:\/\/thegood.com\/wp-content\/uploads\/Example-Images.png);width:40% !important}@media screen and (min-width:768px){.ugb-e894df8.ugb-container{margin-bottom:35px !important}}@media screen and (max-width:768px){.ugb-e894df8-wrapper > .ugb-container__image{height:300px !important}}.ugb-e894df8 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-e894df8 > .ugb-inner-block > .ugb-block-content > .ugb-container__wrapper > .ugb-container__side{padding-top:8% !important;padding-bottom:8% !important;padding-right:8% !important;padding-left:8% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-e894df8-wrapper\"><div class=\"ugb-container__image\"><\/div><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-e894df8-content-wrapper\">\n<h5 class=\"wp-block-heading\" id=\"h-find-out-what-stands-between-your-company-and-digital-excellence-with-a-custom-5-factors-scorecard\"><span style=\"color: #ffffff;\" class=\"ugb-highlight\">Find out what stands between your company and digital excellence with a custom 5-Factors Scorecard\u2122<\/span>.<\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/5factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">GET YOUR SCORECARD<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>If you\u2019re looking for ways to better target and convert your customer segments, it may be time to consider investing in an optimization program. At The Good, we\u2019re committed to finding the best solution for your business. <a href=\"http:\/\/thegood.com\/contact\">Get in touch.<\/a><\/p>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"author":3,"featured_media":91034,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":["You can convert more visitors by understanding these 7 types of customers and how each of them typically engages online.","You can convert more visitors by understanding these 7 types of customers and how each of them typically engages online."]},"insight-category":[32],"insight-tag":[80,10076],"class_list":["post-84601","insights","type-insights","status-publish","format-standard","has-post-thumbnail","hentry","insight-category-customer-acquisition","insight-tag-conversion-rate-optimization","insight-tag-customer-research"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers.jpg",1088,726,false],"thumbnail":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers-150x150.jpg",150,150,true],"medium":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers-300x200.jpg",300,200,true],"medium_large":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers-768x512.jpg",768,512,true],"large":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers.jpg",1088,726,false],"2048x2048":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers.jpg",1088,726,false],"teaser":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers-380x215.jpg",380,215,true],"teaser-large":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers-760x430.jpg",760,430,true],"insights-featured":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers-600x400.jpg",600,400,true],"case-study-logo-small":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers.jpg",112,75,false],"gform-image-choice-sm":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers.jpg",300,200,false],"gform-image-choice-md":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers.jpg",400,267,false],"gform-image-choice-lg":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers.jpg",600,400,false],"profile_24":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers-24x24.jpg",24,24,true],"profile_48":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers-48x48.jpg",48,48,true],"profile_96":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers-96x96.jpg",96,96,true],"profile_150":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers-150x150.jpg",150,150,true],"profile_300":["https:\/\/thegood.com\/wp-content\/uploads\/types-of-customers-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Are you getting way more traffic than sales on your ecommerce website? Have you tried everything you can think of, trying to reach more types of customers you know are there, but you still can\u2019t get more conversions? I know exactly what you\u2019re going through. At The Good, we work with digital marketing managers every day, helping them come up with ways to boost the metric that can make or break any online business: conversion rate. Many times, we find one or more of these three conditions exist on the sites we evaluate: The site is tailored to one user&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Jon MacDonald","url":"https:\/\/thegood.com\/author\/jonmacdonald\/"},"comments_num_v2":"1 comment","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Types of Customers and How to Best Convert Each of Them<\/title>\n<meta name=\"description\" content=\"You can convert more visitors by understanding the seven types of customers and how each of them engages with your brand and website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegood.com\/insights\/types-of-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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