{"id":86391,"date":"2018-08-16T11:44:48","date_gmt":"2018-08-16T18:44:48","guid":{"rendered":"https:\/\/thegood.com\/?post_type=insights&p=86391"},"modified":"2022-06-14T08:34:03","modified_gmt":"2022-06-14T15:34:03","slug":"reduce-ecommerce-shopping-cart-abandonment-today","status":"publish","type":"insights","link":"https:\/\/thegood.com\/insights\/reduce-ecommerce-shopping-cart-abandonment-today\/","title":{"rendered":"17 Practical Ways to Reduce Cart Abandonment (Step-By-Step)"},"content":{"rendered":"\n

What percentage of your ecommerce shoppers begin to load up a cart, but abandon it before completing the checkout sequence?<\/p>\n\n\n\n

Your consumers are coming incredibly close to completing their transactions, only to rush away at the last minute. Fortunately, with the right tactics, you can drastically cut your cart abandonment rates.<\/p>\n\n\n\n

Think of the revenue spike you could get by learning how to reduce cart abandonment today. Now multiply that by 17. That\u2019s how many shopping cart abandonment optimization tips you\u2019ll find here.<\/p>\n\n\n\n

On average, about seven of every ten online shoppers bail out without making the purchase (see the chart below). What if you could reduce your cart abandonment rate and also increase your conversion rate?<\/p>\n\n\n\n

Think of it this way: the amount you can reduce your cart abandonment is directly proportional to the amount you can increase your conversion rate. Use this tool to quickly calculate what that would mean to your business: CRO Impact Calculator.<\/p>\n\n\n\n

In this article, we\u2019re going to give you 17 proven ways to get more of your shoppers completely through the path to purchase. These tips are practical, actionable, and field-tested.<\/p>\n\n\n\n

We\u2019ve seen companies increase sales by 600 percent and more by optimizing the checkout procedure. If you\u2019ll focus on one or two of these action items each day for the next few weeks, you could end up with the best sales numbers in a single month since Black Friday.<\/p>\n\n\n\n

Click on each tactic to uncover the steps you can take to reduce your cart abandonment rate today.<\/p>\n\n\n\n

\"cart<\/figure>\n\n\n\n

17 actions you can take to reduce cart abandonment (table of contents)<\/h2>\n\n\n\n
  1. Highlight your shipping terms (even if you don\u2019t ship free) to remove anxiety and make more sales<\/a><\/li>
  2. Make sure every page on your site loads in a hurry to keep your bounce rate low and avoid irritating potential customers<\/a><\/li>
  3. Make your return policy prominent and matter-of-fact to reduce fear and build trust<\/a><\/li>
  4. Give them a reason to buy here and now to short-circuit the price shoppers and get a commitment<\/a><\/li>
  5. Drive home the benefits of shopping with you and they will lose their desire to look elsewhere<\/a><\/li>
  6. Provide chat or phone help 24\/7 to answer all questions and get the order placed now<\/a><\/li>
  7. Show contact information plainly on every page to build trust and establish the ready availability of customer service<\/a><\/li>
  8. Use testimonials and reviews abundantly as social proof of why doing business with you is an excellent idea<\/a><\/li>
  9. Make directions and CTAs exceedingly clear to avoid confusing and losing prospective buyers<\/a><\/li>
  10. Provide plenty of payment options and stop turning customers away<\/a><\/li>
  11. Leverage one-click shopping for repeat customers to make it even easier for them to keep buying from you<\/a><\/li>
  12. Make sure your error messages are helpful and friendly to prevent shoppers from perceiving your customer service as rude and uncaring<\/a><\/li>
  13. Audit the entire checkout procedure to maximize conversions<\/a><\/li>
  14. Make it easy for shoppers to make changes to the cart in order to prevent frustration and keep them engaged<\/a><\/li>
  15. Display seals of trust and use secure transaction methods so shoppers will feel safe when they provide their payment information<\/a><\/li>
  16. Don\u2019t give them reasons to get distracted and abandon their carts to increase the likelihood of getting the order<\/a><\/li>
  17. Make all surprises good surprises \u2013 they\u2019ll love you for it and reward you by adding even more to the shopping cart<\/a><\/li><\/ol>\n\n\n\n

    Here\u2019s the short course on how you can get more sales: reduce fear, build trust, and make it super-easy for people to buy from you.<\/p>\n\n\n\n

    \"cart<\/figure>\n\n\n\n


    Note that each of our 17 tactics is aimed at one (or all) of the goals shown in the graphic above. Here\u2019s the breakdown of steps you can take to make sure they\u2019re working for you.<\/p>\n\n\n\n

    1. Highlight your shipping terms (even if you don\u2019t ship free) to remove anxiety and make more sales.<\/strong><\/h3>\n\n\n\n

    Why it matters:<\/strong> \u201cExpensive shipping\u201d is the number one reason digital shoppers give for cart abandonment (see the chart above). This tactic is aimed at turning objections about shipping charges into reasons to buy from you.<\/p>\n\n\n\n

    Ways to take action today:<\/strong><\/p>\n\n\n\n