{"id":86562,"date":"2023-10-02T13:32:54","date_gmt":"2023-10-02T20:32:54","guid":{"rendered":"https:\/\/thegood.com\/?post_type=insights&p=86562"},"modified":"2025-05-21T09:03:44","modified_gmt":"2025-05-21T16:03:44","slug":"understand-meet-customer-expectations","status":"publish","type":"insights","link":"https:\/\/thegood.com\/insights\/understand-meet-customer-expectations\/","title":{"rendered":"How to Understand and Meet Digital Customer Expectations"},"content":{"rendered":"\n

People spend more than a quarter of their day online. To be exact, an average person uses the internet for six hours and forty minutes every day<\/a>. And 2.64 billion<\/a> people are spending that time shopping.<\/p>\n\n\n\n

It\u2019s no secret that we need to be partially or fully online to live our day-to-day lives.  <\/p>\n\n\n\n

With online interactions at an all-time high, any point of friction or negative experience throughout the customer journey can lead to lost business and, worse, lost customers. Its only natural for customer expectations to evolve with the times, and you need to make sure you are meeting those expectations. <\/p>\n\n\n\n

Customer expectations will be different depending on your market and your industry. However, there are still common factors and trends you should consider. <\/p>\n\n\n\n

In this article, we\u2019ll discuss why customer expectations are important and how you can better understand<\/a> them through various research methods. We\u2019ll also cover the different types of customer expectations, focusing on digital expectations. <\/p>\n\n\n\n

Why Is It Important to Know About Customer Expectations?<\/strong><\/h2>\n\n\n\n

Meeting customer expectations can significantly impact a business’s long-term success. In understanding a customer\u2019s point of view, marketing and sales professionals also gain a window into spending habits and customer behavior. <\/p>\n\n\n\n

However, most businesses don\u2019t understand customer expectations. A study from Salesforce<\/a> found that 51%of customers<\/em> believe most businesses fall short of their expectations. <\/p>\n\n\n\n

This presents you with a tremendous opportunity to leapfrog over your competition. Once you know the expectations of your customers, you can begin to optimize your site to meet each level of those expectations. With each level of optimization, you\u2019ll capture more of your target market and increase your overall conversion rate.<\/p>\n\n\n\n

Customer expectations are also crucial because they: <\/p>\n\n\n\n