Of all the holiday shopping trends, the one most important to your ecommerce website is increased traffic. Shoppers come alive during the last quarter of the year, and they\u2019re looking for something to buy. Ecommerce professionals who know how to convert that traffic into sales are a valuable asset to any company.<\/p>\n\n\n\n
Ecommerce professionals who waste the opportunity by chasing after the newest holiday shopping trends end up having to explain why they missed their targets. Many retailers focus on the trendy tips and tricks to get more sales with holiday traffic, only to miss their holiday revenue goals. So what\u2019s the real key to drawing more revenue from the holiday season in the long term?<\/p>\n\n\n\n
Instead of joining the race to the bottom of the pricing barrel through seasonal discounts (and slashing profits along with prices), leverage your increased holiday traffic to give your customers<\/a> what they really want.<\/p>\n\n\n\n You don\u2019t have to give away the store if you focus on the seven principles in this article and avoid the temptation to compete on price alone.<\/p>\n\n\n\n Successful ecommerce executives and managers realize the methods people use to purchase products have changed, but the fundamental desires that drive those purchases haven\u2019t changed at all.<\/p>\n\n\n\n In this article, we\u2019ll list those desires and point you to proven tactics you can use to boost revenues\u2014not just during the holiday shopping season, but all year long.<\/p>\n\n\nYou don\u2019t have to resort to seasonal discounts if you focus on the seven principles given in this article. <\/a><\/span>Share on X<\/a><\/span>\n\n\n\n Holiday shopping trends tend to revolve around the excitement generated by Black Friday deals and lower prices in general.<\/p>\n\n\n\n Steep discounts aren\u2019t all your best prospects want, though. They have other desires of equal or greater importance.<\/p>\n\n\n\n They come to you looking for solutions. Give them more than low prices and you\u2019ll make the competition look like hucksters.<\/p>\n\n\n\n Here are seven tactics you can use to keep shoppers (and sales) on track.<\/p>\n\n\n\n They\u2019ll come back often when you make it easy and quick for shoppers to buy from you. They\u2019re more likely to stay on your site and check out with an order.<\/p>\n\n\n\n If your site takes more than a few seconds to load or the navigation options aren\u2019t easy to understand, most of the bumped-up seasonal traffic you get will go elsewhere to shop.<\/p>\n\n\n\n It\u2019s that simple.<\/p>\n\n\n\n You don\u2019t have to look further than your own experience to verify the truth of that concept. When you’re shopping online, you don’t want to sit around waiting for a page to load, or spend countless minutes searching for an item. You want things fast and obvious.<\/p>\n\n\n\n Give your shoppers what they want: a seamless experience. Eliminate friction and confusion wherever possible. If you need help figuring out where your stuck points are, ask The Good for a landing page assessment<\/a>.<\/p>\n\n\n\nHow to convert traffic into sales during the holidays (and beyond)<\/h2>\n\n\n\n
1. Don\u2019t make your visitors think.<\/h3>\n\n\n\n