{"id":88486,"date":"2019-01-11T14:21:37","date_gmt":"2019-01-11T22:21:37","guid":{"rendered":"http:\/\/thegood.com\/?post_type=insights&p=88486"},"modified":"2024-06-18T13:57:02","modified_gmt":"2024-06-18T20:57:02","slug":"10-ways-to-drive-more-ecommerce-wish-list-conversions","status":"publish","type":"insights","link":"https:\/\/thegood.com\/insights\/10-ways-to-drive-more-ecommerce-wish-list-conversions\/","title":{"rendered":"10 Ways to Drive More Ecommerce Conversions From Wish Lists"},"content":{"rendered":"\n

Why should an ecommerce website manager care about wish lists and related conversions?<\/p>\n\n\n\n

Consider this:<\/p>\n\n\n\n

A SaleCycle<\/a> study (see the graphic below) put the average ecommerce cart abandonment rate during Q1 2018 at 75.6 percent.<\/p>\n\n\n\n

\"ecommerce<\/figure>\n\n\n\n

That means that more than three of every four shoppers who added items to an online shopping cart decided not to complete the purchase.<\/p>\n\n\n\n

Is that your experience as an ecommerce retailer<\/a>, too?<\/p>\n\n\n\n

If so, wouldn\u2019t it be helpful to find a way to reduce the drop-off rate and convert more of your ecommerce website visitors into paying customers?<\/p>\n\n\n\n

One of the most effective means we\u2019ve found to short-circuit cart abandonment and encourage the eventual purchase is to provide a \u201cwish list\u201d function for shoppers.<\/p>\n\n\n\n

The technology isn\u2019t overly complicated, but there are some pointers you\u2019ll want to consider for the best results.<\/p>\n\n\n\n

In this article we\u2019ll cover the basics of the ecommerce wish list and how you can optimize your wish-list conversion<\/a> rate.<\/p>\n\n\n\n

So, What Is a Wish List?<\/h2>\n\n\n\n

The wish list feature allows ecommerce customers to create a list of items they aren\u2019t ready to purchase yet, but hope to either buy for themselves or receive as a gift in the future. They provide an easy way for shoppers to organize the products they want, making it unnecessary to use the shopping basket for quick recall.<\/p>\n\n\n\n

Not only do properly designed wish lists lower the cart abandonment rate (because shoppers won\u2019t need to add to their cart until they\u2019re ready to check out), they help improve the customer experience on your site by making it easier for people to buy from you and encourage others to do the same.<\/p>\n\n\n\n

What\u2019s the Difference Between a \u201cWish List\u201d and a \u201cSave for Later\u201d Button?<\/h2>\n\n\n\n

Here\u2019s the short answer: Not much.<\/p>\n\n\n\n

Most ecommerce website designers will tell you there are two primary differences between ecommerce \u201cSave for Later\u201d functions and ecommerce wish lists:<\/p>\n\n\n\n

    \n
  • Visitors must create an account and be signed in before they can add items to the list, but no account is necessary to save for later.<\/li>\n\n\n\n
  • Save-for-later items are visible from the shopping cart, but wish lists aren\u2019t.<\/li>\n\n\n\n
  • Save-for-later items may include quantities desired, but wish lists can\u2019t.<\/li>\n<\/ul>\n\n\n\n

    While these points may or may not be valid, the only real difference between the two is the terminology.<\/p>\n\n\n\n

    There\u2019s no reason why you can\u2019t use the wish list and save-for-later feature in the exact same way: to provide a way for shoppers to hold off on adding products to the cart before they are ready to buy, and then give then a super-simple way to pull those items up quickly and place the order.<\/p>\n\n\n\n