{"id":88611,"date":"2023-01-20T13:08:47","date_gmt":"2023-01-20T21:08:47","guid":{"rendered":"http:\/\/thegood.com\/?post_type=insights&#038;p=88611"},"modified":"2024-05-29T09:29:22","modified_gmt":"2024-05-29T16:29:22","slug":"the-inconvenient-truth-about-personalization","status":"publish","type":"insights","link":"https:\/\/thegood.com\/insights\/the-inconvenient-truth-about-personalization\/","title":{"rendered":"Using Ecommerce Personalization to Deliver Engaging Customer Experiences"},"content":{"rendered":"\n<p>As shoppers and buyers, we only care about ourselves. We want our shopping experiences tailored to <em>our needs. <\/em>We want the messaging to <em>speak to us. <\/em>We want our preferred products placed front and center and we don\u2019t want to see products we would never buy.<\/p>\n\n\n\n<p>How do you create an experience like this? Through ecommerce personalization.<\/p>\n\n\n\n<p>It\u2019s a powerful way to build highly targeted experiences &#8211; at scale &#8211; for your customers.<\/p>\n\n\n\n<p>In this article, we explain what ecommerce personalization means and how to prioritize it.<\/p>\n\n\n\n<p>Then we break down some examples of ecommerce personalization to help you implement it in your store to create an amazing user experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-ecommerce-personalization\">What\u2019s Ecommerce Personalization?<\/h2>\n\n\n\n<p>Before we get into the nitty-gritty details of personalization, let\u2019s make sure we\u2019re all on the same page. It\u2019s a relatively simple concept. In conclusion:<\/p>\n\n\n\n<p><strong>Ecommerce personalization is the practice of tailoring the shopping experience of an online customer to their individual preferences and characteristics. <\/strong><\/p>\n\n\n\n<p>This can be achieved through various means, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recommending products that are similar to those that a customer has viewed or purchased in the past<\/li>\n\n\n\n<li>Displaying personalized product recommendations on a home page or product page<\/li>\n\n\n\n<li>Sending targeted email campaigns with personalized product recommendations to customers.<\/li>\n<\/ul>\n\n\n\n<p>Personalization can also extend to other areas of the shopping experience, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The design and layout of a website<\/li>\n\n\n\n<li>The language used in marketing materials<\/li>\n\n\n\n<li>The overall tone and messaging of a brand<\/li>\n<\/ul>\n\n\n\n<p>The goal of ecommerce personalization is to improve the <a href=\"https:\/\/thegood.com\/insights\/what-is-cx-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer experience<\/a>, increase customer loyalty, and drive sales.<\/p>\n\n\n\n<p>Ultimately, through personalization, each customer experiences a slightly different version of your website. That real-time experience is being shaped and defined by the particular audience segment the shopper falls into. These segments can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Past purchase history<\/li>\n\n\n\n<li>Browsing behavior<\/li>\n\n\n\n<li>Demographics (age, ethnicity, location, income level, etc.)<\/li>\n\n\n\n<li>Psychographics (interests, habits, emotions, attitudes)<\/li>\n\n\n\n<li>Other segments<\/li>\n<\/ul>\n\n\n\n<p>Once a website visitor has been properly segmented, dynamic customization takes place. Customization tactics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unique offers or coupon codes<\/li>\n\n\n\n<li>Inline content<\/li>\n\n\n\n<li>Targeted pop-ups<\/li>\n\n\n\n<li>Infobars<\/li>\n\n\n\n<li>Product recommendations<\/li>\n\n\n\n<li>Product cross-selling<\/li>\n\n\n\n<li>Best-sellers<\/li>\n\n\n\n<li>Other tactics<\/li>\n<\/ul>\n\n\n\n<p>When Amazon suggests other products that supplement the items in your shopping cart, that\u2019s personalization.<\/p>\n\n\n\n<p>When you\u2019re looking at tents on REI.com and they point you to a tent-buying guide they\u2019ve created, that\u2019s personalization.<\/p>\n\n\n\n<p>When you\u2019re on Zappos and you get a discount coupon because it\u2019s your birthday, that\u2019s another form of personalization.<\/p>\n\n\n\n<p>At its heart, ecommerce personalization is about presenting a customer with the right <a href=\"https:\/\/thegood.com\/insights\/limited-time-offers\/\" target=\"_blank\" rel=\"noreferrer noopener\">offer and information<\/a> at the right time so you can maximize conversions and give the customer a pleasing shopping experience. The goal is to be as relevant as possible to the potential customer in order to generate a conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-power-of-ecommerce-personalization\">The Power of Ecommerce Personalization<\/h2>\n\n\n\n<p>Just how effective is ecommerce personalization? Incredibly so!<\/p>\n\n\n\n<p>For starters, shoppers <em>love <\/em>personalization.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.slideshare.net\/EpsilonMktg\/the-power-of-me-the-impact-of-personalization-on-marketing-performance\/1\" target=\"_blank\" rel=\"noreferrer noopener\">80% of consumers<\/a> are more likely to buy from a company that provides a tailored experience and <a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/?sfdc-redirect=369\" target=\"_blank\" rel=\"noreferrer noopener\">66% of consumers<\/a> expect brands to understand their individual needs.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/topics\/4481\/personalized-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">90% of shoppers<\/a> find the idea of personalization appealing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/appeal-of-personalization-1024x479.png\" alt=\"graph showing the appeal of ecommerce personalization with 90% finding it &quot;very appealing&quot;\" class=\"wp-image-102533\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/appeal-of-personalization-1024x479.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/appeal-of-personalization-300x140.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/appeal-of-personalization-768x359.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/appeal-of-personalization-1536x719.png 1536w, https:\/\/thegood.com\/wp-content\/uploads\/appeal-of-personalization-600x281.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/appeal-of-personalization-160x75.png 160w, https:\/\/thegood.com\/wp-content\/uploads\/appeal-of-personalization.png 1554w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ecommerce personalization creates a genuine impact on your bottom line. Companies that use advanced personalization report a <a href=\"https:\/\/www.clickz.com\/roi-advanced-personalization\/255692\/\" target=\"_blank\" rel=\"noreferrer noopener\">$20 return for every $1 spent<\/a>.<\/p>\n\n\n\n<p>It helps you achieve your business goals as well. <a href=\"https:\/\/www.gartner.com\/en\/executive-guidance\/impact-of-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">Personalized experiences are known to boost many key ecommerce metrics<\/a>, such as conversions, average order value, and revenue growth.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.adweek.com\/brand-marketing\/despite-recognizing-the-importance-of-personalization-marketers-are-still-missing-the-mark\/\" target=\"_blank\" rel=\"noreferrer noopener\">According to AdWeek<\/a>, personalization efforts can increase your revenue, reduce customer acquisition costs by 50%, and increase marketing spend efficiency by 30%.<\/p>\n\n\n\n<p>Those are <em>huge<\/em> gains!<\/p>\n\n\n\n<p>And here\u2019s our favorite bit of data: <a href=\"https:\/\/monetate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">According to Monetate\u2019s study<\/a> of the top 1,000 retailers, 95% of companies that saw an ROI boost from personalization further increased their profitability <em>the next year.<\/em><\/p>\n\n\n\n<p>That means your personalization work continues to boost your conversion rates and revenue for the long term.<\/p>\n\n\n\n<p>Personalization is such a powerful boost to the <a href=\"https:\/\/thegood.com\/insights\/understand-meet-customer-expectations\/\">customer experience that many customers have grown to expect<\/a> it. Optimizely highlights just how much customers expect personalization <a href=\"https:\/\/www.optimizely.com\/optimization-glossary\/website-personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">when they say<\/a>:<\/p>\n\n\n\n<p><em>\u201cConsumers\u2019 expectations have shifted to the point that people expect a personal digital experience that mirrors the typical level of personalization they receive offline. Many have grown accustomed to personalized experiences from their news feed, social network, and shopping recommendations.\u201d<\/em><\/p>\n\n\n\n<p>In other words, Facebook, Amazon, and Google have spoiled us to the point that we expect extreme personalization everywhere we go online.<\/p>\n\n\n\n<p>We <a href=\"https:\/\/thegood.com\/insights\/optimizing-website-footer\/\" target=\"_blank\" rel=\"noreferrer noopener\">think that every ecommerce website<\/a> should be able to make recommendations like Amazon and help us find information like Google. If a site can\u2019t do that, we\u2019ll shop somewhere else.<\/p>\n\n\n\n<p>But despite the effectiveness and importance of ecommerce personalization, very few marketers know how to implement it. As Yes Marketing noted regarding a <a href=\"https:\/\/www.yesmarketing.com\/resources\/whitepaper\/using-audience-insights\" target=\"_blank\" rel=\"noreferrer noopener\">recent survey by Shop.org<\/a>:<\/p>\n\n\n\n<p><em>\u201cHowever, the Shop.org survey found that brands and retailers are still stuck on the simplest forms of personalization. Many are missing opportunities to improve their efforts and therefore increase conversions.\u201d<\/em><\/p>\n\n\n\n<p>All this to say: Personalization matters very much to consumers, yet very few marketers know how to properly implement it.<\/p>\n\n\n\n<p>This personalization gap creates an opportunity for you to gain an advantage over your competitors.<\/p>\n\n\n\n<p>If you can properly implement personalization on your site, there\u2019s a good possibility you can take market share and revenue from them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prioritizing-personalization\">Prioritizing Personalization<\/h2>\n\n\n\n<p>Before you dive into personalization, keep one thing in mind: It\u2019s heavily dependent on the user experience, especially if you hope to use personalization to <a href=\"https:\/\/thegood.com\/insights\/how-to-optimize-conversion-rates-with-low-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">boost conversions<\/a>.<\/p>\n\n\n\n<p>If your website isn\u2019t designed to give users a seamless, pleasant shopping experience, personalization won\u2019t help much. Personalization can\u2019t save a clunky, confusing, or frustrating website. That\u2019s why ecommerce personalization is, first and foremost, a conversation about prioritization.<\/p>\n\n\n\n<p>Before you begin deploying personalization across your site, there are other areas that require your attention. Most sites <a href=\"https:\/\/thegood.com\/insights\/redesign-or-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">need optimization<\/a> before personalization will even be the least bit effective. We recommend the following six-step process for personalization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-fix-the-glaring-errors\">Step #1: Fix the glaring errors<\/h3>\n\n\n\n<p>Before you even think about personalization, you need to fix obvious mistakes on your site such as typos, slow page loads, shopping cart bugs, glitches, etc. These errors will send visitors running so fast that no amount of personalization will ever get them back. If you don\u2019t fix these errors, you damage your credibility and violate the trust of visitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-create-a-pain-free-user-experience\">Step #2: Create a pain-free user experience<\/h3>\n\n\n\n<p>After fixing the most obvious errors, it\u2019s time to focus on giving site visitors a pleasant, pain-free shopping experience.<\/p>\n\n\n\n<p>This requires diving deep into site analytics, heat maps, user testing, and surveys to determine where visitors might be having problems on your site. Once you\u2019ve identified potential problem areas, form and test hypotheses to fix the problems.<\/p>\n\n\n\n<p>To reiterate, if you don\u2019t create a pain-free user experience, personalization won\u2019t help you. After all, if a user is confused by your website navigation structure or the checkout process, personalization can\u2019t solve that problem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-put-high-quality-content-in-the-right-places\">Step #3: Put high-quality content in the right places<\/h3>\n\n\n\n<p>Ecommerce relies on content more than standard brick-and-mortar shops. After all, your customers can\u2019t physically touch your products or see them in person. They rely on the product descriptions, specifications, photos, and videos you provide. So the next step is to ensure that you have rich, high-quality content in all the necessary places.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do you have multiple high-resolution photos for each of your products?<\/li>\n\n\n\n<li>Is it easy to compare different types of the same product on the same page?<\/li>\n\n\n\n<li>Do you use \u201clifestyle photos\u201d so that customers can envision themselves using the products?<\/li>\n\n\n\n<li>Do you have rich, in-depth <a href=\"https:\/\/thegood.com\/insights\/product-descriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">product descriptions<\/a> that answer customer questions and overcome potential objections?<\/li>\n\n\n\n<li>Do you include <a href=\"https:\/\/thegood.com\/insights\/online-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer reviews<\/a> so new customers can be confident in their purchases?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-optimize-navigation-around-your-best-customer-segments-segments\">Step #4: Optimize navigation around your best customer segments Segments<\/h3>\n\n\n\n<p>If you\u2019ve taken the time to study your numbers, you should know which segment(s) of your <a href=\"https:\/\/thegood.com\/insights\/value-proposition-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">audience provides you with the highest Customer Lifetime Value<\/a> (LTV). Once you\u2019ve determined which segment this is, make it as easy as possible for them to purchase from you.<\/p>\n\n\n\n<p>Create a simple, straightforward buying path that will guide them from the moment they visit your site to their final purchase. Evaluating your analytics, heatmaps, and <a href=\"https:\/\/blog.uxtweak.com\/best-ux-research-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">user research tools<\/a> can help you determine if there are any areas of your site where these valuable customers tend to get stuck, confused, or frustrated.<\/p>\n\n\n\n<p>Once you identify these areas, focus on simplifying the buying path. Clarifying the buying path for your highest LTV customers before implementing personalization will maximize the revenue from this segment when you finally start personalizing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-provide-incentives-for-those-who-hesitate\">Step #5: Provide incentives for those who hesitate<\/h3>\n\n\n\n<p>Now that you\u2019ve completed the first four steps and optimized your site for conversions, you can begin the personalization process. Start by offering incentives to those who hesitate to purchase (i.e. they\u2019ve visited in the past and haven\u2019t purchased).<\/p>\n\n\n\n<p>If a customer has browsed work boots in the past, show him a bigger selection of work boots. If the visitor is from Sydney, where it\u2019s the rainy season, show her rainy weather gear. Or simply offer them some sort of offer to get them to open their wallet, with the prospect of <a href=\"https:\/\/thegood.com\/insights\/cross-sell-vs-upsell\" target=\"_blank\" rel=\"noreferrer noopener\">upselling or cross-selling<\/a> down the road.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-6-personalize-for-undiscovered-segments\">Step #6: Personalize for undiscovered segments<\/h3>\n\n\n\n<p>If you follow steps 1-5, you\u2019ll inevitably discover an audience segment you didn\u2019t know you had.<\/p>\n\n\n\n<p>This untapped pool of customers represents yet another source of revenue, and ecommerce personalization can help you unlock it.<\/p>\n\n\n\n<p>Discovering this new group of customers is your reward for thoroughly optimizing your site and personalizing it for those who hesitate to purchase.<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c842da9 reusable-block-2-column good-question-block\" data-block-id=\"c842da9\"><style>.stk-c842da9{max-width:1500px !important;margin-top:30px !important;margin-bottom:30px !important}.stk-c842da9-column{max-width:941px !important}@media screen and (max-width:767px){.stk-c842da9{--stk-col-order-1:2 !important;--stk-col-order-2:1 !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c842da9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8993c44 horizontal-form-container\" data-v=\"4\" data-block-id=\"8993c44\"><style>.stk-8993c44-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;background-color:#c3ddf0 !important;border-top-left-radius:12px !important;border-top-right-radius:12px !important;border-bottom-right-radius:12px !important;border-bottom-left-radius:12px !important;overflow:hidden !important;max-width:701px !important;padding-top:40px !important;padding-right:35px !important;padding-bottom:40px !important;padding-left:35px !important}.stk-8993c44{margin-top:0px !important}.stk-8993c44-container:before{background-color:#c3ddf0 !important}@media screen and (max-width:1023px){.stk-8993c44-container{padding-bottom:60px !important}}@media screen and (max-width:767px){.stk-8993c44-container{padding-bottom:60px !important}}<\/style><style class=\"stk-custom-css\">.stk-8993c44 figure{margin:0 !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8993c44-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-8993c44-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-791f1b3\" id=\"span-style-color-0277-c-0-class-stk-highlight-enjoying-this-article-span\" data-block-id=\"791f1b3\"><style>.stk-791f1b3{margin-bottom:12px !important}.stk-791f1b3 .stk-block-heading__text{font-size:36px !important;color:#ffffff !important}@media screen and (max-width:1023px){.stk-791f1b3 .stk-block-heading__text{font-size:36px !important}}@media screen and (max-width:767px){.stk-791f1b3 .stk-block-heading__text{font-size:24px !important}}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-center\"><span style=\"color: #0277c0;\" class=\"stk-highlight\">Enjoying this article?<\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-30f99ae\" data-block-id=\"30f99ae\"><style>.stk-30f99ae{margin-bottom:20px !important}.stk-30f99ae .stk-block-text__text{color:#ffffff !important}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\"><span style=\"color: #000000;\" class=\"stk-highlight\">Subscribe to our newsletter, Good Question, to get insights like this sent straight to your inbox every week.<\/span><\/p><\/div>\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5834619,\n\t\t\t\t\t\t\t\t\tformId: \"64ede74e-e88f-44c7-996f-78859799755a\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1768310940000-6444942464\",\n\t\t\t\t\t\t\t\t\tregion: \"na2\",\n\t\t\t\t\t\t\t\t\tcssRequired: \".submitted-message { overflow: auto; } .hs-form-88422a7d-0355-4f27-b674-4b9fcc71560c, .hs-form-ac90f61a-a614-4bcd-b57a-18cd0e91ceff { color: #fff }\",\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1768310940000-6444942464\"><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ecommerce-personalization-examples\">Ecommerce Personalization Examples<\/h2>\n\n\n\n<p>We\u2019ve covered ecommerce personalization from a high level, so let\u2019s now look at some specific examples. Use these ideas to inspire your own personalization efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-moo-s-dynamic-content\">1. Moo\u2019s dynamic content<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.moo.com\/us\/\" target=\"_blank\" rel=\"noreferrer noopener\">MOO<\/a> is a UK-based stationery brand. Their homepage is a masterclass in personalization, offering dynamic content based on visitors\u2019 purchase history.<\/p>\n\n\n\n<p>Offers, banners, and even the page\u2019s language change based on what MOO knows about the user. The data used to populate this content is stored in the backend (for visitors logged into an account) or a cookie stored on the user\u2019s device.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"994\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/moo-1.png\" alt=\"a screenshot of Moo's homepage showing that they use ecommerce personalization by changing offers, banners and language based on user and purchase history\" class=\"wp-image-102532\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/moo-1.png 900w, https:\/\/thegood.com\/wp-content\/uploads\/moo-1-272x300.png 272w, https:\/\/thegood.com\/wp-content\/uploads\/moo-1-768x848.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/moo-1-600x663.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/moo-1-68x75.png 68w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>Furthermore, MOO uses location-based personalization to deliver targeted content based on visitors\u2019 city or country. For instance, the site\u2019s currency values change depending on your location.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-branch-s-product-quiz\">2. Branch\u2019s product quiz<\/h3>\n\n\n\n<p>A product quiz is a straightforward and effective means of ecommerce personalization. The goal is simple: Learn <em>exactly<\/em> what the quiz taker likes and then direct them to those products.<\/p>\n\n\n\n<p>What\u2019s great about a quiz is that it offers a low cognitive load. It doesn\u2019t ask the user to learn about your products or think much at all. They answer simple questions <em>about themselves<\/em> (which should be easy) and get directional guidance to products that accurately fit their needs.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.branchfurniture.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Branch<\/a> makes this part of product discovery refreshingly simple. All you have to do is answer a short series of questions (5-7 questions depending on your replies).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"587\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/branch-quiz.jpg\" alt=\"A sample question about office furniture as part of Branch's ecommerce personalization test\" class=\"wp-image-102534\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/branch-quiz.jpg 1000w, https:\/\/thegood.com\/wp-content\/uploads\/branch-quiz-300x176.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/branch-quiz-768x451.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/branch-quiz-600x352.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/branch-quiz-128x75.jpg 128w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>At the end, you\u2019re presented with a product (or a small selection of products) that meets your criteria.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/branch-2-1024x585.png\" alt=\"Branch checkout page showing recommendations and customizations of the product for the user\" class=\"wp-image-102535\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/branch-2-1024x585.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/branch-2-300x171.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/branch-2-768x438.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/branch-2-600x343.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/branch-2-131x75.png 131w, https:\/\/thegood.com\/wp-content\/uploads\/branch-2.png 1461w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-simple-tire-s-search-history\">3. Simple Tire\u2019s search history<\/h3>\n\n\n\n<p>It\u2019s not unusual for shoppers to perform multiple searches to find products they need, especially when those products have unique specifications, like size or compatibility. You can personalize this part of the experience by remembering what they looked up last time.<\/p>\n\n\n\n<p><a href=\"https:\/\/simpletire.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Simple Tire<\/a> uses past searches to help users navigate quickly to products they\u2019ve searched for in the past. When you perform a search, the site remembers and offers quick paths back to that same information.<\/p>\n\n\n\n<p>For instance, suppose you search for a make and model one day\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"710\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/simple-tire-1-1024x710.png\" alt=\"photo of car models which Simple Tire takes note of in their effort for ecommerce personalization\" class=\"wp-image-102536\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/simple-tire-1-1024x710.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/simple-tire-1-300x208.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/simple-tire-1-768x532.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/simple-tire-1-600x416.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/simple-tire-1-108x75.png 108w, https:\/\/thegood.com\/wp-content\/uploads\/simple-tire-1.png 1101w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u2026and then return to the site the next. Simple Tire helps you pick up where you left off.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/simple-tire-2-1024x457.png\" alt=\"image of Simple Tire search bar suggesting the same model previously viewed by the customer as part of the ecommerce personalization experience and for quicker navigation\" class=\"wp-image-102537\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/simple-tire-2-1024x457.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/simple-tire-2-300x134.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/simple-tire-2-768x343.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/simple-tire-2-600x268.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/simple-tire-2-168x75.png 168w, https:\/\/thegood.com\/wp-content\/uploads\/simple-tire-2.png 1180w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-etsy-s-personalized-recommendations\">4. Etsy\u2019s personalized recommendations<\/h3>\n\n\n\n<p>The last thing you want is for a customer to feel like they\u2019ve reached a dead end. But that\u2019s exactly what happens in many cases when a customer decides that the product before them isn\u2019t right. Going back to the search results can feel overwhelming.<\/p>\n\n\n\n<p>Etsy is smart about keeping its customers moving forward by personalizing the product landing page. This gives more visibility to other products that match the user\u2019s search query.<\/p>\n\n\n\n<p>This type of personalization is especially helpful for paid traffic that tends to convert poorly. Every opportunity you give them to buy <em>something<\/em> is valuable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/etsy-screenshot-1024x559.png\" alt=\"Etsy product page showing list of similar products based on ecommerce personalization\" class=\"wp-image-102560\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/etsy-screenshot-1024x559.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/etsy-screenshot-300x164.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/etsy-screenshot-768x419.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/etsy-screenshot-1536x838.png 1536w, https:\/\/thegood.com\/wp-content\/uploads\/etsy-screenshot-600x327.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/etsy-screenshot-137x75.png 137w, https:\/\/thegood.com\/wp-content\/uploads\/etsy-screenshot.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-dsw-s-top-picks-for-you\">5. DSW\u2019s \u201ctop picks for you\u201d<\/h3>\n\n\n\n<p><a href=\"http:\/\/dsw.com\" target=\"_blank\" rel=\"noreferrer noopener\">DSW<\/a> uses a quintessential bit of ecommerce personalization. It\u2019s simple but effective, so we didn\u2019t want to leave it out.<\/p>\n\n\n\n<p>Over time, as customers engage with DSW\u2019s site, brick-and-mortar stores, and email campaigns, the company builds a profile on each. They use this data to display personalized content throughout their site. This \u201cOur Picks for You\u201d section is the most obvious example.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"358\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/dsw-1024x358.png\" alt=\"image of DSW's &quot;Our Picks for You&quot; section showcasing shoes related to customer's data\" class=\"wp-image-102539\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/dsw-1024x358.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/dsw-300x105.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/dsw-768x268.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/dsw-1536x536.png 1536w, https:\/\/thegood.com\/wp-content\/uploads\/dsw-600x210.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/dsw-215x75.png 215w, https:\/\/thegood.com\/wp-content\/uploads\/dsw.png 1681w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Additionally, this data is used to design email campaigns, SMS campaigns, push notifications, and even the offers customers receive on their in-store email receipt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-old-navy-s-wish-list\">6. Old Navy&#8217;s wish list<\/h3>\n\n\n\n<p>If you visit Old Navy\u2019s website, data is collected regarding your product page views and any products that were abandoned at checkout.<\/p>\n\n\n\n<p>The site displays these products as a \u201cwish list\u201d upon your next visit. They also use this curated selection in email campaigns to drive customers back to the store.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"745\" height=\"530\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/old-navy.png\" alt=\"photo of suggested wish list from Old Navy based on customer's page views and abandoned cart for ecommerce personalization\" class=\"wp-image-102540\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/old-navy.png 745w, https:\/\/thegood.com\/wp-content\/uploads\/old-navy-300x213.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/old-navy-600x427.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/old-navy-105x75.png 105w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-dick-s-sporting-goods-hot-in-your-area\">7. Dick\u2019s Sporting Goods&#8217; &#8220;hot in your area&#8221;<\/h3>\n\n\n\n<p>Visitor location can influence their purchase decisions. Trends, styles, and activities often follow local patterns. No one knows this better than <a href=\"https:\/\/www.dickssportinggoods.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dick\u2019s Sporting Goods<\/a>. When you arrive on the site, it quickly reads your location and offers the hottest products in your area.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"808\" height=\"409\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/dicks.png\" alt=\"Dick's Sporting Goods showing suggested products based on what other people in the area are buying\" class=\"wp-image-102542\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/dicks.png 808w, https:\/\/thegood.com\/wp-content\/uploads\/dicks-300x152.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/dicks-768x389.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/dicks-600x304.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/dicks-148x75.png 148w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/figure>\n\n\n\n<p>This is a great example of how personalization can be combined with <a href=\"https:\/\/thegood.com\/insights\/social-proof\/\" target=\"_blank\" rel=\"noreferrer noopener\">social proof<\/a>. Some shoppers will feel compelled to buy those products because they feel it will make them part of something special in their area.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-amazon-s-location-specific-delivery-details\">8. Amazon\u2019s location-specific delivery details<\/h3>\n\n\n\n<p>It\u2019s no surprise that <a href=\"http:\/\/amazon.com\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a> has invested deeply into personalization. One way they create a personalized experience is through their delivery details. They know where the item is and where you want it to go, so they have everything they need to make a good estimate.<\/p>\n\n\n\n<p>Including this level of detail helps ease customer doubts. It also helps them make planning decisions in case they need the product at a specific time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/amazon-2-1024x534.png\" alt=\"Amazon indicating specific time of delivery to customers \" class=\"wp-image-102543\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/amazon-2-1024x534.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/amazon-2-300x157.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/amazon-2-768x401.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/amazon-2-1536x802.png 1536w, https:\/\/thegood.com\/wp-content\/uploads\/amazon-2-600x313.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/amazon-2-144x75.png 144w, https:\/\/thegood.com\/wp-content\/uploads\/amazon-2.png 1889w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-zalando-s-marketing-preferences\">9. Zalando\u2019s marketing preferences<\/h3>\n\n\n\n<p>An important part of ecommerce personalization is serving the content your audience wants to see and holding back the content that doesn\u2019t interest them. How do you tell the difference? The easiest way is to just ask.<\/p>\n\n\n\n<p><a href=\"http:\/\/zolando.com\" target=\"_blank\" rel=\"noreferrer noopener\">Zalando<\/a> segments its email subscribers with a simple field on their sign-up form. This probably isn\u2019t their only method of segmentation, but it\u2019s a good start at sorting their new subscribers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"354\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/zalando-1024x354.jpg\" alt=\"Zalando using segmentation to apply ecommerce personalization to email subscribers\" class=\"wp-image-102544\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/zalando-1024x354.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/zalando-300x104.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/zalando-768x266.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/zalando-1536x531.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/zalando-600x207.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/zalando-217x75.jpg 217w, https:\/\/thegood.com\/wp-content\/uploads\/zalando.jpg 1845w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-crate-amp-barrel-s-main-navigation\">10. Crate &amp; Barrel\u2019s main navigation<\/h3>\n\n\n\n<p>In some cases, an ecommerce site\u2019s main navigation becomes so complex that users struggle to find anything. There\u2019s a limit to the amount of energy your customers will spend trying to understand your links.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.crateandbarrel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crate &amp; Barrel<\/a> recognizes that customers will use their navigation in different ways, so they want their links to be organized to meet everyone\u2019s needs. They do this by using a main \u201cFurniture\u201d category that houses different furniture collections (bathroom, living room, dining room, etc.). This allows customers to search by their own <em>need,<\/em> rather than looking for specific items.<\/p>\n\n\n\n<p>All of the items are available in other categories as well, thereby allowing customers to find products in whatever manner suits them without cluttering the navigation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/crate-and-barrel-1024x495.jpg\" alt=\"Crate &amp; Barrel categories under navigation that show furniture collections available\" class=\"wp-image-102545\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/crate-and-barrel-1024x495.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/crate-and-barrel-300x145.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/crate-and-barrel-768x371.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/crate-and-barrel-1536x742.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/crate-and-barrel-2048x990.jpg 2048w, https:\/\/thegood.com\/wp-content\/uploads\/crate-and-barrel-600x290.jpg 600w, https:\/\/thegood.com\/wp-content\/uploads\/crate-and-barrel-155x75.jpg 155w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-customers-want-personalized-experiences\">Your Customers Want Personalized Experiences<\/h2>\n\n\n\n<p>Your customers want personalized experiences that meet their needs quickly. Simply put, if you personalize their experience, they\u2019ll reward you with their business.<\/p>\n\n\n\n<p>Use the examples we laid out to inspire your own personalization efforts.<\/p>\n\n\n\n<p>That said, let us caution you again about the importance of optimizing for conversions before you begin a personalization strategy.<\/p>\n\n\n\n<p>If you don\u2019t first optimize your site, personalization won\u2019t make much difference.<\/p>\n\n\n\n<p>You\u2019ll spend valuable hours and dollars trying to craft personalized shopping experiences, only to have customers purchase elsewhere because your site wasn\u2019t properly optimized.<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-264cc1f stk-block-background reusable-block-2-column\" data-block-id=\"264cc1f\"><style>.stk-264cc1f{background-color:#000000 !important;margin-top:30px !important;margin-bottom:30px !important}.stk-264cc1f:before{background-color:#000000 !important}@media screen and (max-width:767px){.stk-264cc1f{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important}.stk-264cc1f-column{--stk-columns-spacing:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-264cc1f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c613e1b stk-block-background\" data-v=\"4\" data-block-id=\"c613e1b\"><style>.stk-c613e1b-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}.stk-c613e1b{align-self:stretch !important;background-color:#000000 !important;align-items:center !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;display:flex !important}.stk-c613e1b:before{background-color:#000000 !important}@media screen and (min-width:768px){.stk-c613e1b{flex:var(--stk-flex-grow,1) 1 calc(33.33400000000002% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c613e1b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c613e1b-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-right has-text-align-left-mobile stk-block stk-3725b72\" data-block-id=\"3725b72\"><style>.stk-3725b72{padding-right:11% !important}.stk-3725b72 .stk-img-wrapper{width:80% !important}@media screen and (max-width:767px){.stk-3725b72{margin-top:50px !important;margin-left:37px !important}.stk-3725b72 .stk-img-wrapper{width:40% !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-106712\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Crop-No-Shadow.png\" width=\"705\" height=\"999\" alt=\"Behind The Click\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Crop-No-Shadow.png 705w, https:\/\/thegood.com\/wp-content\/uploads\/Crop-No-Shadow-212x300.png 212w, https:\/\/thegood.com\/wp-content\/uploads\/Crop-No-Shadow-600x850.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Crop-No-Shadow-53x75.png 53w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9f9d9b1\" data-v=\"4\" data-block-id=\"9f9d9b1\"><style>.stk-9f9d9b1-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;background-color:#00000000 !important;padding-top:50px !important;padding-right:35px !important;padding-bottom:60px !important;padding-left:35px !important}.stk-9f9d9b1-container:before{background-color:#00000000 !important}@media screen and (min-width:768px){.stk-9f9d9b1{flex:var(--stk-flex-grow,1) 1 calc(66.666% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:767px){.stk-9f9d9b1{padding-top:0px !important;margin-top:0px !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9f9d9b1-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-9f9d9b1-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-03b75ba\" id=\"behind-the-click\" data-block-id=\"03b75ba\"><style>.stk-03b75ba{margin-bottom:10px !important}.stk-03b75ba .stk-block-heading__text{font-size:36px !important;color:#ffffff !important}@media screen and (max-width:1023px){.stk-03b75ba .stk-block-heading__text{font-size:36px !important}}@media screen and (max-width:767px){.stk-03b75ba{margin-top:-25px !important;margin-bottom:10px !important}.stk-03b75ba .stk-block-heading__text{font-size:24px !important}}<\/style><h3 class=\"stk-block-heading__text has-text-color\">Behind The Click<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4e8f4e5\" data-block-id=\"4e8f4e5\"><style>.stk-4e8f4e5{margin-bottom:30px !important}.stk-4e8f4e5 .stk-block-text__text{font-size:20px !important;color:#ffffff !important}@media screen and (max-width:1023px){.stk-4e8f4e5 .stk-block-text__text{font-size:20px !important}}@media screen and (max-width:767px){.stk-4e8f4e5{margin-bottom:20px !important}.stk-4e8f4e5 .stk-block-text__text{font-size:16px !important}}<\/style><p class=\"stk-block-text__text has-text-color\">Learn how to use the hidden psychological forces that shape online behavior to craft digital journeys that delight, engage, and convert.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-f1afe7d\" data-block-id=\"f1afe7d\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-3b7427d\" data-block-id=\"3b7427d\"><style>.stk-3b7427d .stk-button{padding-top:14px !important;padding-right:25px !important;padding-bottom:13px !important;padding-left:25px !important;background:#0277c0 !important}.stk-3b7427d .stk-button:hover:after{background:#004e7e !important;opacity:1 !important}.stk-3b7427d .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important;margin-inline-start:0px !important}.stk-3b7427d .stk-button__inner-text{font-size:14px !important;font-weight:bold !important;text-transform:uppercase !important;letter-spacing:1px !important}@media screen and (max-width:1023px){.stk-3b7427d .stk-button__inner-text{font-size:14px !important}}@media screen and (max-width:767px){.stk-3b7427d{padding-bottom:0px !important;margin-bottom:0px !important}}<\/style><style class=\"stk-custom-css\">.stk-3b7427d.stk-block-button{letter-spacing:1px !important}<\/style><a class=\"stk-link stk-button\" href=\"https:\/\/thegood.com\/behind-the-click\/\"><span class=\"stk-button__inner-text\">GET YOUR COPY<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"author":75,"featured_media":102546,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":["Ecommerce personalization is a powerful way to tailor the customer experience to each shopper. Learn how it works and how to use it in this article."]},"insight-category":[10073],"insight-tag":[80,10082,7006,10113,10080],"class_list":["post-88611","insights","type-insights","status-publish","format-standard","has-post-thumbnail","hentry","insight-category-conversion-tactics","insight-tag-conversion-rate-optimization","insight-tag-customer-experience","insight-tag-ecommerce","insight-tag-personalization","insight-tag-website-optimization"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-scaled.jpg",2560,1708,false],"thumbnail":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-150x150.jpg",150,150,true],"medium":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-300x200.jpg",300,200,true],"medium_large":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-768x512.jpg",768,512,true],"large":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-1536x1025.jpg",1536,1025,true],"2048x2048":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-2048x1367.jpg",2048,1367,true],"teaser":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-380x215.jpg",380,215,true],"teaser-large":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-760x430.jpg",760,430,true],"insights-featured":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-600x400.jpg",600,400,true],"case-study-logo-small":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-112x75.jpg",112,75,true],"gform-image-choice-sm":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-scaled.jpg",300,200,false],"gform-image-choice-md":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-scaled.jpg",400,267,false],"gform-image-choice-lg":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-scaled.jpg",600,400,false],"profile_24":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-24x24.jpg",24,24,true],"profile_48":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-48x48.jpg",48,48,true],"profile_96":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-96x96.jpg",96,96,true],"profile_150":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-150x150.jpg",150,150,true],"profile_300":["https:\/\/thegood.com\/wp-content\/uploads\/3-Refresh-Ecommerce-Personalization-WP-Feature-Image-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>As shoppers and buyers, we only care about ourselves. We want our shopping experiences tailored to our needs. We want the messaging to speak to us. We want our preferred products placed front and center and we don\u2019t want to see products we would never buy. How do you create an experience like this? Through ecommerce personalization. It\u2019s a powerful way to build highly targeted experiences &#8211; at scale &#8211; for your customers. In this article, we explain what ecommerce personalization means and how to prioritize it. Then we break down some examples of ecommerce personalization to help you implement&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Maggie Paveza","url":"https:\/\/thegood.com\/author\/maggiepaveza\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecommerce Personalization For Engaging Customer Experiences<\/title>\n<meta name=\"description\" content=\"Ecommerce personalization is a powerful way to tailor the customer experience to each shopper. 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