Only after you\u2019ve located something that looks<\/em> right do you turn to reading about the item. You want to know what it\u2019s made of, where it was manufactured, care instructions, and such.<\/p>\n\n\n\n So, why not mimic this visual shopping experience online?<\/p>\n\n\n\n Optimizing for visual search may be one of the most effective tools currently available to boost user experience and get more conversions on your ecommerce website.<\/p>\n\n\n\n This article will look closely at the visual search phenomenon and how your company can begin implementing visual search to address the changing demands of online shoppers. <\/p>\n\n\n\n You may find it\u2019s a trend well worth paying attention to and investing in. Search algorithms are progressively getting more intuitive and user-centered. Visual search is the latest advancement. It\u2019s a technology that may radically alter the landscape of ecommerce shopping in the future<\/a>.<\/p>\n\n\n\n A visual search engine uses images instead of keywords to perform online searches. Rather than having to ask the shopper to accurately describe the item they\u2019re seeking, the visual search engine scans an image the shopper provides, then returns a selection of visually similar items.<\/p>\n\n\n\n Visual search provides a unique way to search\u2014an experience that text search simply can\u2019t provide.<\/p>\n\n\n\n According to <\/a>a Gartner study<\/a>, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by <\/strong>as much as 30 percent over the next two years.<\/p>\n\n\nEarly adopter brands that redesign their websites to support visual and voice search will increase ecommerce revenue by as much as 30% over the next two years <\/a><\/span>Share on X<\/a><\/span>\n\n\n Consider this:<\/p>\n\n\n\n Shoppers using visual search are demonstrating high intent. They know what they want. <\/p>\n\n\n\n But if they walk into a local chain store looking for something specific and can’t find it, they will walk out frustrated and look for another option.<\/p>\n\n\n\n Text search can be like that. <\/p>\n\n\n\n It can be frustrating trying to match search terms with keywords for specific products, but visual search can help your customers find the specific items they\u2019re searching for quickly and easily without having to fuss with keywords. Visual search engines save the customer time and hassle. <\/p>\n\n\n\n And the better the customer experience, the more likely the visit will convert into a sale.<\/p>\n\n\n\n Typical issues with text search include: not being sure of correct spelling, incorrect keyboard entries, unique product names that customers can\u2019t remember, and searching for a product type rather than specific product names. <\/p>\n\n\n\n Visual search enables customers to search for specific images rather than by names or styles, thereby increasing the likelihood they\u2019ll find what they\u2019re looking for\u2014giving you the sale.<\/p>\n\n\n\n Before you begin integrating this advanced search functionality into your site, you should optimize your product inventory for visual search so engines like Google Lens<\/a> and Pinterest Lens<\/a> can start indexing your products. <\/p>\n\n\n\n Here are some tips for getting started:<\/p>\n\n\n\n Note<\/strong>: <\/strong>Remember to resize product images before you use them on your site. If you have multiple 4000×3000-pixel images for each product, the speed of your site will take a massive hit.<\/p>\n\n\n\n Think about how you would optimize a brick-and-mortar shopping experience. What information do shoppers want to know? Your list will include things like price, product specifications, how products compare to similar items, and so on. <\/p>\n\n\n\n Here\u2019s a short list of companies that have already adopted visual search capability. This is by no means an exhaustive list, just a handful of companies that seem to be leading the pack when it comes to visual search technology. Hopefully, these companies will inspire you to start exploring the possibilities that visual search holds. Google Lens<\/a>: Android users can point their phone camera at an object, QR code, or even a location, and Google Lens will show relevant search results related to the picture you take. This pertains directly to ecommerce businesses because it allows users to search for products in a more intuitive and accessible way than ever before. <\/p>\n\n\n\n Google Lens allows you to search for almost anything, including landmarks. If you see a building you don\u2019t recognize, snap a picture with Google Lens and it\u2019ll tell you what it is.<\/em><\/p>\n\n\n\n Find It On eBay<\/a>: <\/a>Allows users to search eBay using images they\u2019ve found on social media sites. Upload images from social media to the eBay app and instantly search their catalog for similar items. Image Search is an augmented reality feature that allows users to snap a picture with their phone and immediately search for similar items on the eBay marketplace. <\/p>\n\n\n\n ASOS<\/a>: Style Match is a feature ASOS built into their mobile application. It allows users to search the ASOS clothing catalog using a picture from their phone or an uploaded screenshot<\/a>. <\/p>\n\n\n\n Wayfair<\/a>: Wayfair integrated a visual search<\/a> <\/a>engine into their mobile app that allows users to upload or take a picture of a home furnishings item they like. Wayfair will pull up any visually similar products from their web store, and project a 3D rendering of those products right in your own home using augmented reality. <\/p>\n\n\n\n Wayfair\u2019s mobile app<\/a> has advanced visual search and augmented reality functions that allow you to see 3D projections of products in real time right in your home.<\/em><\/p>\n\n\n\n Forever 21<\/a>: Less than a month after integrating the Discover Your Style tool into their website, Forever 21 saw dramatic upticks in sales conversions. The average purchase value from two test categories increased by 20 percent.<\/a><\/p>\n\n\n\n Pinterest Lens<\/a>: Pinterest has implemented a very intuitive visual search function into their mobile app that allows you to take a picture of an ordinary object (clothing, furniture, etc.) and immediately view matching products that are visually similar to the picture you took. <\/p>\n\n\n\n Chances are good that you don\u2019t have the in-house expertise readily available to start implementing visual search functionality into your site. Fortunately, there are a number of third-party options available that won\u2019t break your budget. Here are three of the highest rated companies specializing in visual search technology that can help you implement this functionality on your site:<\/p>\n\n\n\n We hope we\u2019ve convinced you to get on the visual search bandwagon sooner rather than later. Visual search isn\u2019t a fad, and it\u2019s not going to go away. Visual search is a technological advancement that boosts user experience and leads to more conversions. <\/p>\n\n\n\n The longer you wait, the greater the chance your competitors will beat you to the punch and attract buyers from your customer base. As with advancements like customer ratings and product video clips, there will come a time when online shoppers expect to see visual search implemented into every ecommerce site. If you don\u2019t have the capability, your customers will move on to an ecommerce site that does.<\/p>\n\n\n\n If you\u2019re looking to optimize the content on your site for visual search, you may benefit from consulting with our team of conversion optimization experts. Contact The Good for a free landing page assessment<\/a>, so we can start pinpointing the places on your site that need improvement.<\/p>\n\n\n\n Find out what you need to do now to move quickly into the future.<\/p>\n\n\n\n Resources:<\/strong><\/p>\n\n\n\n Would your customers prefer a visual search engine over the standard text-based search engine? Have you tested the concept on your ecommerce website? In a way, visual search seems like the epitome of consumer laziness\u2014a short-cut method for shoppers who don\u2019t have time to key in their search terms. Consider this, though: When you\u2019re shopping for clothes in the real world, most of the experience is visual. Very little of it involves reading or writing. You look for the right style of shoes or shirts or skirts. You notice colors, length, and fit. If you don\u2019t see something you like,…<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Jon MacDonald","url":"https:\/\/thegood.com\/author\/jonmacdonald\/"},"comments_num_v2":"0 comments","yoast_head":"\n
<\/p>\n\n\n\nWhat Is a Visual Search Engine and Why Should I Care?<\/h2>\n\n\n\n
How Do I Optimize My Ecommerce Website for Visual Search Engines?<\/h2>\n\n\n\n
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Examples of Companies That Are Winning with Visual Search<\/h2>\n\n\n\n
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<\/figure>\n\n\n\nWhat Are My Options for Implementing a Visual Search Tool?<\/h2>\n\n\n\n
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Visual Search Engines Are the Future of Ecommerce Search<\/h2>\n\n\n\n
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