Now, it\u2019s normal for most businesses to shudder when ecommerce returns are brought up. It\u2019s a tedious process that takes a lot of time and effort. But it can\u2019t be avoided.<\/p>\n\n\n\n
If you do things right and the returns process is hassle-free, 92% of customers<\/a> will buy something from you again.<\/p>\n\n\n\n Returns are a part of business, so we\u2019re not only sharing strategies to reduce ecommerce returns, but we\u2019re also covering strategies for keeping customers happy with an optimized returns process.<\/p>\n\n\n\n If you want to learn more about:<\/p>\n\n\n\n This article is for you.<\/p>\n\n\n\n Before we dive into reducing ecommerce returns and optimizing the process, it\u2019s important to understand what leads customers to return a product.<\/p>\n\n\n\n To pull a quote from our founder, Jon MacDonald\u2019s, book<\/a>: \u201cOptimization isn\u2019t a \u201cone-and-done\u201d guessing game.\u201d<\/p>\n\n\n\n There are a lot of available tools and techniques to gather this data from customers\u2013the easiest of them is to conduct a survey. You\u2019d be surprised at how much insight this can give you into your customers\u2019 preferences and expectations.<\/p>\n\n\n\n While your customers might have something else to say, survey data shows the top reason customers return products is due to damaged or broken items. If this is a constant problem for you, you might want to consider taking a look at improving your packaging or changing your shipping or logistics partner that handles delivery.<\/p>\n\n\n\n Other top reasons customers return items are:<\/p>\n\n\n\n 1) The item doesn\u2019t match the description<\/p>\n\n\n\n 2) The customer doesn\u2019t like the item<\/p>\n\n\n\n 3) They feel the quality doesn\u2019t match the value and<\/p>\n\n\n\n 4) The item arrived late<\/p>\n\n\n\n Now that we have a better understanding of why<\/em> customers return products, we can dive into how <\/em>we can fix the problem.<\/p>\n\n\n\n While we have established that ecommerce returns are inevitable (and unavoidable), it doesn\u2019t mean that you can\u2019t take steps to reduce the number of returns that you receive. Here are seven tactics you can implement to reduce high return rates.<\/p>\n\n\n\n\n
What are the Common Reasons for Ecommerce Returns? <\/strong><\/h2>\n\n\n\n
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<\/figure>\n\n\n\nOptimizing Your Digital Experience to Reduce Ecommerce Returns<\/strong><\/h2>\n\n\n\n
1. Focus on detail-rich product descriptions.<\/h3>\n\n\n\n