{"id":95258,"date":"2021-08-02T11:03:51","date_gmt":"2021-08-02T18:03:51","guid":{"rendered":"https:\/\/thegood.com\/?page_id=95258"},"modified":"2023-02-01T13:19:10","modified_gmt":"2023-02-01T21:19:10","slug":"opting-in-to-optimization","status":"publish","type":"page","link":"https:\/\/thegood.com\/opting-in-to-optimization\/","title":{"rendered":"Opting In To Optimization"},"content":{"rendered":"\n<div class=\"wp-block-ugb-container ugb-container ugb-f22a91c ugb-container--v2 ugb-container--design-basic ugb-main-block ugb--has-custom-content-width\"><style>.ugb-f22a91c-wrapper.ugb-container__wrapper{min-height:50vh;background-color:#ffffff !important}.ugb-f22a91c-wrapper.ugb-container__wrapper:before{background-color:#ffffff !important}.ugb-f22a91c-content-wrapper > h1,.ugb-f22a91c-content-wrapper > h2,.ugb-f22a91c-content-wrapper > h3,.ugb-f22a91c-content-wrapper > h4,.ugb-f22a91c-content-wrapper > h5,.ugb-f22a91c-content-wrapper > h6{color:#222222}.ugb-f22a91c-content-wrapper > p,.ugb-f22a91c-content-wrapper > ol li,.ugb-f22a91c-content-wrapper > ul li{color:#222222}.ugb-f22a91c.ugb-container > .ugb-inner-block{max-width:100% !important}@media screen and (min-width:768px){.ugb-f22a91c-content-wrapper.ugb-container__content-wrapper{width:100% !important}.ugb-f22a91c.ugb-container{padding-right:30px !important;padding-left:30px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-f22a91c-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-f22a91c-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-900fefe ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-900fefe > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.80fr 1.20fr !important}.ugb-900fefe-content-wrapper{min-height:50vh !important;grid-column-gap:50px !important}.ugb-900fefe-content-wrapper > .ugb-column{align-items:center !important}.ugb-900fefe-content-wrapper > .ugb-column > .ugb-inner-block{height:auto !important}@media screen and (min-width:768px){.ugb-900fefe.ugb-columns{margin-top:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-900fefe-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-c6873f3 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-c6873f3-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"909\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-book-cover-mockup-1024x909.jpg\" alt=\"\" class=\"wp-image-96469\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-book-cover-mockup-1024x909.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/oito-book-cover-mockup-300x266.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/oito-book-cover-mockup-768x682.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/oito-book-cover-mockup-1536x1363.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/oito-book-cover-mockup-2048x1817.jpg 2048w, https:\/\/thegood.com\/wp-content\/uploads\/oito-book-cover-mockup-610x541.jpg 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column horizontal-form-container ugb-1c522ab ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-1c522ab-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-02040a4 ugb-main-block\"><style>.ugb-02040a4 .ugb-heading__title{font-family:\"Nunito Sans\",Sans-serif !important}@media screen and (min-width:768px){.ugb-02040a4.ugb-heading{margin-bottom:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\"><span style=\"color: #000000;\" class=\"ugb-highlight\">Opting In To Optimization<\/span><\/h1><\/div><\/div><\/div>\n\n\n\n<p><span style=\"color: #000000;\" class=\"ugb-highlight\"><em>Opting In To Optimization<\/em> is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms.<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/oito-checkout\/?format=hardcover\">BUY HARDCOVER<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/oito-checkout\/?format=paperback\">BUY PAPERBACK<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/oito-checkout\/?format=ebook\">BUY EBOOK<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/oito-checkout\/?format=audiobook\">BUY AUDIOBOOK<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">Or, <em><a href=\"https:\/\/www.amazon.com\/Opting-Optimization-Successful-Ecommerce-Customers-ebook\/dp\/B09HY3B2GR\" target=\"_blank\" rel=\"noreferrer noopener\">Buy It On Amazon<\/a><\/em> <em>(View <a href=\"#h-international-editions\">International Editions<\/a>)<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-cc1745d ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-cc1745d-wrapper.ugb-container__wrapper{background-color:rgba(0,0,0,0.03) !important}.ugb-cc1745d-wrapper.ugb-container__wrapper:before{background-color:#000000 !important}.ugb-cc1745d-content-wrapper > h1,.ugb-cc1745d-content-wrapper > h2,.ugb-cc1745d-content-wrapper > h3,.ugb-cc1745d-content-wrapper > h4,.ugb-cc1745d-content-wrapper > h5,.ugb-cc1745d-content-wrapper > h6{color:#ffffff}.ugb-cc1745d-content-wrapper > p,.ugb-cc1745d-content-wrapper > ol li,.ugb-cc1745d-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-cc1745d-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-cc1745d-content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-cd64211 ugb-main-block\"><style>.ugb-cd64211 .ugb-heading__title{text-align:center}.ugb-cd64211 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-cd64211.ugb-heading{margin-top:75px !important;margin-bottom:50px !important;padding-right:20% !important;padding-left:20% !important}}@media screen and (max-width:768px){.ugb-cd64211.ugb-heading{margin-top:50px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h4 class=\"ugb-heading__title\">What experts are saying&#8230;<\/h4><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-eeda558 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb--has-custom-content-width\"><style>.ugb-eeda558-content-wrapper > .ugb-column{align-items:center !important}.ugb-eeda558-content-wrapper > .ugb-column > .ugb-inner-block{height:auto !important}.ugb-eeda558 .ugb-inner-block{text-align:center}.ugb-eeda558.ugb-columns > .ugb-inner-block{max-width:90% !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-eeda558-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-0584d1a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0584d1a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/nik-sharma-profile.jpg\" alt=\"\" class=\"wp-image-96542\" width=\"70\" height=\"70\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/nik-sharma-profile.jpg 400w, https:\/\/thegood.com\/wp-content\/uploads\/nik-sharma-profile-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/nik-sharma-profile-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/nik-sharma-profile-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/nik-sharma-profile-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/nik-sharma-profile-96x96.jpg 96w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/><\/figure>\n\n\n\n<p><strong>Nik Sharma<\/strong><\/p>\n\n\n\n<p>&#8220;<em>I\u2019ll be handing a copy to every team I work with, and I hope you spend time with it, too.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/sharma-logo.png\" alt=\"\" class=\"wp-image-96538\" width=\"150\" height=\"50\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-b66ee4d ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-b66ee4d-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/val-geisler-profile.jpg\" alt=\"\" class=\"wp-image-96543\" width=\"70\" height=\"70\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/val-geisler-profile.jpg 400w, https:\/\/thegood.com\/wp-content\/uploads\/val-geisler-profile-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/val-geisler-profile-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/val-geisler-profile-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/val-geisler-profile-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/val-geisler-profile-96x96.jpg 96w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/><\/figure>\n\n\n\n<p><strong>Val Geisler<\/strong><\/p>\n\n\n\n<p><em>&#8220;Trust me, you&#8217;re going to want to read this book before your competitors do.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/klaviyo-logo.png\" alt=\"\" class=\"wp-image-96539\" width=\"150\" height=\"50\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6b828b8 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6b828b8-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/kristen-lafrance-profile.jpg\" alt=\"\" class=\"wp-image-96544\" width=\"70\" height=\"70\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/kristen-lafrance-profile.jpg 400w, https:\/\/thegood.com\/wp-content\/uploads\/kristen-lafrance-profile-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/kristen-lafrance-profile-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/kristen-lafrance-profile-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/kristen-lafrance-profile-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/kristen-lafrance-profile-96x96.jpg 96w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/><\/figure>\n\n\n\n<p><strong>Kristen LaFrance<\/strong><\/p>\n\n\n\n<p><em>&#8220;This is the perfect resource for ambitious ecommerce. Buy it. Read it. Thank me later.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/repeat-logo-dark.png\" alt=\"\" class=\"wp-image-97249\" width=\"110\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/repeat-logo-dark.png 920w, https:\/\/thegood.com\/wp-content\/uploads\/repeat-logo-dark-300x62.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/repeat-logo-dark-768x159.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/repeat-logo-dark-610x126.png 610w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\"><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-10eb46f ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-10eb46f-content-wrapper.ugb-container__content-wrapper{width:100% !important}.ugb-10eb46f.ugb-container{margin-top:100px !important;margin-bottom:100px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-10eb46f-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-10eb46f-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-a009aa3 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-a009aa3-content-wrapper{grid-column-gap:75px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-a009aa3-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-e3b1989 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e3b1989-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-speaking-at-lpx.jpeg\" alt=\"\" class=\"wp-image-95293\" width=\"468\" height=\"595\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-speaking-at-lpx.jpeg 624w, https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-speaking-at-lpx-236x300.jpeg 236w, https:\/\/thegood.com\/wp-content\/uploads\/jon-macdonald-speaking-at-lpx-610x775.jpeg 610w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column horizontal-form-container ugb-3968820 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-3968820 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}@media screen and (max-width:768px){.ugb-3968820.ugb-column{padding-right:40px !important;padding-left:40px !important}}.ugb-3968820 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3968820-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-041c4e7 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-041c4e7.ugb-heading{margin-bottom:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">About the Author<\/h2><p class=\"ugb-heading__subtitle\"><strong>Jon<\/strong> <strong>MacDonald<\/strong>, Founder of The Good<\/p><\/div><\/div><\/div>\n\n\n\n<p>Jon is founder of The Good, a conversion optimization firm that has helped globally-recognized companies like Nike, Adobe, Xerox, and The Economist exceed their ambitious growth goals. He also co-authored <em><a href=\"https:\/\/thegood.com\/stop-marketing-start-selling\" target=\"_blank\" rel=\"noreferrer noopener\">Stop Marketing, Start Selling<\/a><\/em> and frequently serves as a CRO expert for podcasts and conferences.<\/p>\n\n\n\n<p>In <em>Opting In To Optimization, <\/em>Jon packages more than a decade of knowledge and experience into just a handful of immutable laws that can help savvy companies convert more visitors into buyers.<\/p>\n\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5834619,\n\t\t\t\t\t\t\t\t\tformId: \"4c57af48-a3c5-4994-a2db-bea2394c2b8c\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1768301731000-7892839176\",\n\t\t\t\t\t\t\t\t\tregion: \"na2\",\n\t\t\t\t\t\t\t\t\tcssRequired: \".submitted-message { overflow: auto; } .hs-form-88422a7d-0355-4f27-b674-4b9fcc71560c, 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li,.ugb-0f5df8e-content-wrapper > ul li{color:#ffffff}@media screen and (min-width:768px){.ugb-0f5df8e-content-wrapper.ugb-container__content-wrapper{width:80% !important}.ugb-0f5df8e.ugb-container{margin-top:0% !important;margin-bottom:12% !important;padding-right:10% !important;padding-left:10% !important}}@media screen and (max-width:768px){.ugb-0f5df8e.ugb-container{margin-bottom:40px !important}}@media screen and (min-width:768px){.ugb-0f5df8e > .ugb-inner-block > .ugb-block-content > *{padding-top:10% !important;padding-bottom:10% !important;padding-right:5% !important;padding-left:5% !important}}@media screen and (max-width:768px){.ugb-0f5df8e > .ugb-inner-block > .ugb-block-content > *{padding-top:40px !important;padding-right:40px !important;padding-bottom:0px !important;padding-left:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-0f5df8e-wrapper ugb--shadow-0\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-0f5df8e-content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-c6f37e1 ugb-main-block\"><style>.ugb-c6f37e1 .ugb-heading__title{color:#ffffff;text-align:center}.ugb-c6f37e1 .ugb-heading__subtitle{color:#ffffff}.ugb-c6f37e1 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Want a sneak peek?<\/h2><p class=\"ugb-heading__subtitle\">Drop your email in the form below and we&#8217;ll send you a free chapter today.<\/p><\/div><\/div><\/div>\n\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5834619,\n\t\t\t\t\t\t\t\t\tformId: \"4c57af48-a3c5-4994-a2db-bea2394c2b8c\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1768301731000-1785084018\",\n\t\t\t\t\t\t\t\t\tregion: \"na2\",\n\t\t\t\t\t\t\t\t\tcssRequired: \".submitted-message { overflow: auto; } .hs-form-88422a7d-0355-4f27-b674-4b9fcc71560c, .hs-form-ac90f61a-a614-4bcd-b57a-18cd0e91ceff { color: #fff }\",\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1768301731000-1785084018\"><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-5d9ae90 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-5d9ae90-wrapper.ugb-container__wrapper{background-color:rgba(0,0,0,0.03) !important}.ugb-5d9ae90-wrapper.ugb-container__wrapper:before{background-color:#000000 !important}.ugb-5d9ae90-content-wrapper > h1,.ugb-5d9ae90-content-wrapper > h2,.ugb-5d9ae90-content-wrapper > h3,.ugb-5d9ae90-content-wrapper > h4,.ugb-5d9ae90-content-wrapper > h5,.ugb-5d9ae90-content-wrapper > h6{color:#ffffff}.ugb-5d9ae90-content-wrapper > p,.ugb-5d9ae90-content-wrapper > ol li,.ugb-5d9ae90-content-wrapper > ul li{color:#ffffff}@media screen and (max-width:768px){.ugb-5d9ae90.ugb-container{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-5d9ae90-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-5d9ae90-content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-d5377c8 ugb-main-block\"><style>.ugb-d5377c8 .ugb-heading__title{text-align:center}.ugb-d5377c8 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-d5377c8.ugb-heading{margin-top:75px !important;margin-bottom:50px !important;padding-right:20% !important;padding-left:20% !important}}@media screen and (max-width:768px){.ugb-d5377c8.ugb-heading{padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Book Chapters<\/h2><p class=\"ugb-heading__subtitle\">Here are the lessons you&#8217;ll learn when you read <em>Opting In To Optimization.<\/em><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-container ugb-container ugb-afca82c ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-afca82c-wrapper > .ugb-container__side{align-items:center !important}.ugb-afca82c .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-afca82c-content-wrapper.ugb-container__content-wrapper{width:80% !important}.ugb-afca82c.ugb-container{padding-right:0px !important;padding-left:0px !important}}@media screen and (max-width:768px){.ugb-afca82c.ugb-container{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-afca82c-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-afca82c-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-c8c3514 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-c8c3514-content-wrapper{grid-column-gap:150px !important}.ugb-c8c3514-content-wrapper > .ugb-column{align-items:center !important}.ugb-c8c3514-content-wrapper > .ugb-column > .ugb-inner-block{height:auto !important}@media screen and (min-width:768px){.ugb-c8c3514.ugb-columns{margin-top:60px !important}}@media screen and (max-width:768px){.ugb-c8c3514.ugb-columns{padding-top:0px !important;padding-right:40px !important;padding-bottom:0px !important;padding-left:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-c8c3514-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-d52aec3 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d52aec3-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter1-transparent-1024x683.png\" alt=\"\" class=\"wp-image-97227\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter1-transparent-1024x683.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter1-transparent-300x200.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter1-transparent-768x512.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter1-transparent-610x407.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter1-transparent.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-332e032 ugb-main-block\"><style>.ugb-332e032 .ugb-heading__title{text-align:left;margin-bottom:-26px !important}.ugb-332e032 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h5 class=\"ugb-heading__title\">Chapter 1: <br>Best Practices Are For Beginners<\/h5><\/div><\/div><\/div>\n\n\n\n<p class=\"has-text-align-left\">Reading another &#8220;Top 10 Tricks To&#8230;&#8221; article isn&#8217;t going to be enough. You need to create a culture of research, testing, and improvement.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-8a1b0ef ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-8a1b0ef-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter2-transparent-1024x683.png\" alt=\"\" class=\"wp-image-97233\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter2-transparent-1024x683.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter2-transparent-300x200.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter2-transparent-768x512.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter2-transparent-610x407.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter2-transparent.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-2ab30ea ugb-main-block\"><style>.ugb-2ab30ea .ugb-heading__title{text-align:left;margin-bottom:-26px !important}.ugb-2ab30ea .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h5 class=\"ugb-heading__title\">Chapter 2:<br>There Are No Silver Bullets<\/h5><\/div><\/div><\/div>\n\n\n\n<p class=\"has-text-align-left\">There is no true overnight success when it comes to optimization. Learn how getting 1% better every day adds up to big results over time.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-baf1aab ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-baf1aab-content-wrapper{grid-column-gap:150px !important}.ugb-baf1aab-content-wrapper > .ugb-column{align-items:center !important}.ugb-baf1aab-content-wrapper > .ugb-column > .ugb-inner-block{height:auto !important}@media screen and (max-width:768px){.ugb-baf1aab.ugb-columns{padding-top:0px !important;padding-right:40px !important;padding-bottom:0px !important;padding-left:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-baf1aab-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-df4c7da ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-df4c7da-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter3-transparent-1024x683.png\" alt=\"\" class=\"wp-image-97236\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter3-transparent-1024x683.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter3-transparent-300x200.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter3-transparent-768x512.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter3-transparent-610x407.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter3-transparent.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-884ab13 ugb-main-block\"><style>.ugb-884ab13 .ugb-heading__title{text-align:left;margin-bottom:-26px !important}.ugb-884ab13 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h5 class=\"ugb-heading__title\">Chapter 3:<br>Two Things Your Visitors Need To See<\/h5><\/div><\/div><\/div>\n\n\n\n<p class=\"has-text-align-left\">Many companies try to do too much with their website. Customers come to your site for two primary reasons and how you address them will make or break your results.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-b54ca4a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-b54ca4a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter4-transparent-1024x683.png\" alt=\"\" class=\"wp-image-97237\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter4-transparent-1024x683.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter4-transparent-300x200.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter4-transparent-768x512.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter4-transparent-610x407.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter4-transparent.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-28fb403 ugb-main-block\"><style>.ugb-28fb403 .ugb-heading__title{text-align:left;margin-bottom:-26px !important}.ugb-28fb403 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h5 class=\"ugb-heading__title\">Chapter 4: <br>Stop Marketing And Start Selling<\/h5><\/div><\/div><\/div>\n\n\n\n<p class=\"has-text-align-left\">Your marketing has already won. Now it&#8217;s time for your site to do the selling for you. Here&#8217;s how to make your website your best-performing salesperson.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-65e8c49 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-65e8c49-content-wrapper{grid-column-gap:150px !important}.ugb-65e8c49-content-wrapper > .ugb-column{align-items:center !important}.ugb-65e8c49-content-wrapper > .ugb-column > .ugb-inner-block{height:auto !important}@media screen and (min-width:768px){.ugb-65e8c49.ugb-columns{margin-bottom:60px !important}}@media screen and (max-width:768px){.ugb-65e8c49.ugb-columns{padding-right:40px !important;padding-left:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-65e8c49-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ce18ddd ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ce18ddd-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter5-transparent-1024x683.png\" alt=\"\" class=\"wp-image-97238\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter5-transparent-1024x683.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter5-transparent-300x200.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter5-transparent-768x512.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter5-transparent-610x407.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter5-transparent.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-cf9abc3 ugb-main-block\"><style>.ugb-cf9abc3 .ugb-heading__title{text-align:left;margin-bottom:-26px !important}.ugb-cf9abc3 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h5 class=\"ugb-heading__title\">Chapter 5:<br>You Can&#8217;t Read The Label Inside The Jar<\/h5><\/div><\/div><\/div>\n\n\n\n<p class=\"has-text-align-left\">When you work in your business every day, it&#8217;s very hard to put yourself in the shoes of your customer. Learn how to remove bias to find conversion opportunities.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-82a3684 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-82a3684-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter6-transparent-1024x683.png\" alt=\"\" class=\"wp-image-97239\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter6-transparent-1024x683.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter6-transparent-300x200.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter6-transparent-768x512.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter6-transparent-610x407.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter6-transparent.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-6919295 ugb-main-block\"><style>.ugb-6919295 .ugb-heading__title{text-align:left;margin-bottom:-26px !important}.ugb-6919295 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h5 class=\"ugb-heading__title\">Chapter 6:<br>Customer Experience Drives Conversions<\/h5><\/div><\/div><\/div>\n\n\n\n<p class=\"has-text-align-left\">Changing your site to increase conversions doesn&#8217;t always improve customer experience. Conversely, providing a better shopping experience almost always improves sales.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-d6a0be3 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-d6a0be3-content-wrapper{grid-column-gap:150px !important}.ugb-d6a0be3-content-wrapper > .ugb-column{align-items:center !important}.ugb-d6a0be3-content-wrapper > .ugb-column > .ugb-inner-block{height:auto !important}@media screen and (min-width:768px){.ugb-d6a0be3.ugb-columns{margin-bottom:60px !important}}@media screen and (max-width:768px){.ugb-d6a0be3.ugb-columns{padding-right:40px !important;padding-left:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-d6a0be3-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-05d7351 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-05d7351-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter7-transparent-1024x683.png\" alt=\"\" class=\"wp-image-97240\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter7-transparent-1024x683.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter7-transparent-300x200.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter7-transparent-768x512.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter7-transparent-610x407.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter7-transparent.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-5f26bfb ugb-main-block\"><style>.ugb-5f26bfb .ugb-heading__title{text-align:left;margin-bottom:-26px !important}.ugb-5f26bfb .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h5 class=\"ugb-heading__title\">Chapter 7:<br>If You Want Conversions, Earn Trust<\/h5><\/div><\/div><\/div>\n\n\n\n<p class=\"has-text-align-left\">Establishing trust is one of the most effective, yet often overlooked strategies for improving conversions. Fix that in just a few minutes and you&#8217;ll be thrilled with the results.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-101fef4 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-101fef4-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter8-transparent-1024x683.png\" alt=\"\" class=\"wp-image-97241\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter8-transparent-1024x683.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter8-transparent-300x200.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter8-transparent-768x512.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter8-transparent-610x407.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter8-transparent.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-9d30c8c ugb-main-block\"><style>.ugb-9d30c8c .ugb-heading__title{text-align:left;margin-bottom:-26px !important}.ugb-9d30c8c .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h5 class=\"ugb-heading__title\">Chapter 8:<br>Discounting Is Just Margin Drain<\/h5><\/div><\/div><\/div>\n\n\n\n<p class=\"has-text-align-left\">Resist the urge to get on the discounting hamster wheel. It&#8217;s very difficult to get off. There are other ways to create urgency and lead with value instead of discounts.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-192e759 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-192e759-content-wrapper{grid-column-gap:150px !important}.ugb-192e759-content-wrapper > .ugb-column{align-items:center !important}.ugb-192e759-content-wrapper > .ugb-column > .ugb-inner-block{height:auto !important}@media screen and (min-width:768px){.ugb-192e759.ugb-columns{margin-bottom:60px !important}}@media screen and (max-width:768px){.ugb-192e759.ugb-columns{padding-right:40px !important;padding-left:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-192e759-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-c9073ca ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-c9073ca-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter9-transparent-1024x683.png\" alt=\"\" class=\"wp-image-97242\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter9-transparent-1024x683.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter9-transparent-300x200.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter9-transparent-768x512.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter9-transparent-610x407.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/oito-chapter9-transparent.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-f39a993 ugb-main-block\"><style>.ugb-f39a993 .ugb-heading__title{text-align:left;margin-bottom:-26px !important}.ugb-f39a993 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h5 class=\"ugb-heading__title\">Chapter 9:<br>Your Competitors Are A Distraction<\/h5><\/div><\/div><\/div>\n\n\n\n<p class=\"has-text-align-left\">When you copy competitors, you don&#8217;t know if you&#8217;re cheating off of the valedictorian or a flunkee. Run your own race to avoid getting off track.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-8c9d107 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-8c9d107-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\"><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-bf3e0aa ugb-container--v2 ugb-container--design-basic ugb-main-block ugb--has-custom-content-width\"><style>.ugb-bf3e0aa.ugb-container{justify-content:center}.ugb-bf3e0aa.ugb-container > .ugb-inner-block{max-width:80% !important}@media screen and (min-width:768px){.ugb-bf3e0aa.ugb-container{margin-top:100px !important;margin-bottom:100px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-bf3e0aa-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-bf3e0aa-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-a22f277 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block\"><style>.ugb-a22f277 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.20fr 0.90fr 0.90fr !important}.ugb-a22f277-content-wrapper{grid-column-gap:30px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-a22f277-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ff1b2c0 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-ff1b2c0 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-ff1b2c0 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-ff1b2c0 > .ugb-inner-block > .ugb-block-content > *{padding-top:25px !important;padding-bottom:25px !important;padding-right:25px !important;padding-left:25px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ff1b2c0-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"h-what-readers-say-about-the-book\"><meta charset=\"utf-8\"><strong>What Readers Say&nbsp;About the Book<\/strong><\/h2>\n\n\n\n<p>We shared the rough draft with a few smart, experienced ecommerce operators. Here&#8217;s what they had to say&#8230;<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-531919a ugb-column--design-plain ugb-main-block\"><style>@media screen and (max-width:768px){.ugb-531919a.ugb-column{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-531919a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-container ugb-container ugb-043ee3a ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-043ee3a-wrapper.ugb-container__wrapper{background-color:rgba(0,0,0,0.03) !important}.ugb-043ee3a-wrapper.ugb-container__wrapper:before{background-color:#000000 !important}.ugb-043ee3a-content-wrapper > h1,.ugb-043ee3a-content-wrapper > h2,.ugb-043ee3a-content-wrapper > h3,.ugb-043ee3a-content-wrapper > h4,.ugb-043ee3a-content-wrapper > h5,.ugb-043ee3a-content-wrapper > h6{color:#ffffff}.ugb-043ee3a-content-wrapper > p,.ugb-043ee3a-content-wrapper > ol li,.ugb-043ee3a-content-wrapper > ul li{color:#ffffff}.ugb-043ee3a .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-043ee3a.ugb-container{margin-top:40px !important}}.ugb-043ee3a > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-043ee3a > .ugb-inner-block > .ugb-block-content > *{padding-top:10% !important;padding-bottom:10% !important;padding-right:10% !important;padding-left:10% !important}}@media screen and (max-width:768px){.ugb-043ee3a > .ugb-inner-block > .ugb-block-content > *{padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-043ee3a-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-043ee3a-content-wrapper\">\n<p><em><span style=\"color: #000000;\" class=\"ugb-highlight\">\u201cThis book doesn\u2019t pull any punches! Jon shows you how applying \u201cbest practices\u201d is the path to mediocrity, and teaches you how to create a custom optimization strategy that will help your brand rise above competitors. <strong>My perspective on ecommerce growth has been changed forever<\/strong>, and I recommend that other founders add this to their bookshelf right away.\u201d<\/span><\/em><\/p>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-153776d ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-153776d > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.40fr 1.60fr !important}.ugb-153776d-content-wrapper{grid-column-gap:20px !important}@media screen and (min-width:768px){.ugb-153776d.ugb-columns{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-153776d-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-8f900b1 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-8f900b1 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-8f900b1 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-8f900b1-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/jason-wong-profile.jpg\" alt=\"\" class=\"wp-image-96566\" width=\"70\" height=\"70\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/jason-wong-profile.jpg 400w, https:\/\/thegood.com\/wp-content\/uploads\/jason-wong-profile-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/jason-wong-profile-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/jason-wong-profile-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/jason-wong-profile-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/jason-wong-profile-96x96.jpg 96w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-f9c3a72 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-f9c3a72 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}@media screen and (max-width:768px){.ugb-f9c3a72 .ugb-inner-block{text-align:center}}.ugb-f9c3a72 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-f9c3a72-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-small-font-size\"><strong>JASON WONG<\/strong><br><em>Founder, Doe Lashes<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-d1e6f4d ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-d1e6f4d-wrapper.ugb-container__wrapper{background-color:rgba(0,0,0,0.03) !important}.ugb-d1e6f4d-wrapper.ugb-container__wrapper:before{background-color:#000000 !important}.ugb-d1e6f4d-content-wrapper > h1,.ugb-d1e6f4d-content-wrapper > h2,.ugb-d1e6f4d-content-wrapper > h3,.ugb-d1e6f4d-content-wrapper > h4,.ugb-d1e6f4d-content-wrapper > h5,.ugb-d1e6f4d-content-wrapper > h6{color:#ffffff}.ugb-d1e6f4d-content-wrapper > p,.ugb-d1e6f4d-content-wrapper > ol li,.ugb-d1e6f4d-content-wrapper > ul li{color:#ffffff}.ugb-d1e6f4d .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-d1e6f4d.ugb-container{margin-top:40px !important}}.ugb-d1e6f4d > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-d1e6f4d > .ugb-inner-block > .ugb-block-content > *{padding-top:10% !important;padding-bottom:10% !important;padding-right:10% !important;padding-left:10% !important}}@media screen and (max-width:768px){.ugb-d1e6f4d > .ugb-inner-block > .ugb-block-content > *{padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-d1e6f4d-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-d1e6f4d-content-wrapper\">\n<p><em><span style=\"color: #000000;\" class=\"ugb-highlight\"><strong>\u201cThis is a must-read for any founder or marketer in the e-commerce space.<\/strong> Jon &amp; The Good have helped me remove myself from the day-to-day grind and start thinking again like a customer. We&#8217;re investing heavily in customer experience in order to increase customer lifetime value and improve education on our niche sport. With just a few small tweaks, we&#8217;ve already seen incredible progress in our most important metrics.\u201d<\/span><\/em><\/p>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-fdffc10 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-fdffc10 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.40fr 1.60fr !important}.ugb-fdffc10-content-wrapper{grid-column-gap:20px !important}@media screen and (min-width:768px){.ugb-fdffc10.ugb-columns{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-fdffc10-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-746ffe8 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-746ffe8 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-746ffe8 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-746ffe8-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/chrise-meade-profile.jpg\" alt=\"\" class=\"wp-image-96568\" width=\"70\" height=\"70\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/chrise-meade-profile.jpg 400w, https:\/\/thegood.com\/wp-content\/uploads\/chrise-meade-profile-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/chrise-meade-profile-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/chrise-meade-profile-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/chrise-meade-profile-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/chrise-meade-profile-96x96.jpg 96w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6dd9131 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-6dd9131 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}@media screen and (max-width:768px){.ugb-6dd9131 .ugb-inner-block{text-align:center}}.ugb-6dd9131 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6dd9131-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-small-font-size\"><strong>CHRIS MEADE<\/strong><br><em>Co-founder, CROSSNET<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-31e0c34 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-31e0c34-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-container ugb-container ugb-bead87f ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-bead87f-wrapper.ugb-container__wrapper{background-color:rgba(0,0,0,0.03) !important}.ugb-bead87f-wrapper.ugb-container__wrapper:before{background-color:#000000 !important}.ugb-bead87f-content-wrapper > h1,.ugb-bead87f-content-wrapper > h2,.ugb-bead87f-content-wrapper > h3,.ugb-bead87f-content-wrapper > h4,.ugb-bead87f-content-wrapper > h5,.ugb-bead87f-content-wrapper > h6{color:#ffffff}.ugb-bead87f-content-wrapper > p,.ugb-bead87f-content-wrapper > ol li,.ugb-bead87f-content-wrapper > ul li{color:#ffffff}.ugb-bead87f .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-bead87f.ugb-container{margin-top:40px !important}}.ugb-bead87f > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-bead87f > .ugb-inner-block > .ugb-block-content > *{padding-top:10% !important;padding-bottom:10% !important;padding-right:10% !important;padding-left:10% !important}}@media screen and (max-width:768px){.ugb-bead87f > .ugb-inner-block > .ugb-block-content > *{padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-bead87f-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-bead87f-content-wrapper\">\n<p><em><span style=\"color: #000000;\" class=\"ugb-highlight\">\u201cConversion Rate Optimization is like CX, <strong>there\u2019s no silver bullet.<\/strong> It takes continuous listening, iterating and testing to get even close to perfect. Jon has a deep understanding of what to do, and even more so, what not to do, to make your website do the work!\u201d<\/span><\/em><\/p>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-5a54f2b ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-5a54f2b > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.40fr 1.60fr !important}.ugb-5a54f2b-content-wrapper{grid-column-gap:20px !important}@media screen and (min-width:768px){.ugb-5a54f2b.ugb-columns{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-5a54f2b-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-987ee5d ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-987ee5d > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-987ee5d > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-987ee5d-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/eli-weiss-profile.jpg\" alt=\"\" class=\"wp-image-96567\" width=\"70\" height=\"70\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/eli-weiss-profile.jpg 400w, https:\/\/thegood.com\/wp-content\/uploads\/eli-weiss-profile-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/eli-weiss-profile-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/eli-weiss-profile-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/eli-weiss-profile-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/eli-weiss-profile-96x96.jpg 96w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-51f9c81 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-51f9c81 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}@media screen and (max-width:768px){.ugb-51f9c81 .ugb-inner-block{text-align:center}}.ugb-51f9c81 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-51f9c81-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-small-font-size\"><strong>ELI WEISS<\/strong><br><em>Director of CX, Olipop<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-5e89233 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-5e89233-wrapper.ugb-container__wrapper{background-color:rgba(0,0,0,0.03) !important}.ugb-5e89233-wrapper.ugb-container__wrapper:before{background-color:#000000 !important}.ugb-5e89233-content-wrapper > h1,.ugb-5e89233-content-wrapper > h2,.ugb-5e89233-content-wrapper > h3,.ugb-5e89233-content-wrapper > h4,.ugb-5e89233-content-wrapper > h5,.ugb-5e89233-content-wrapper > h6{color:#ffffff}.ugb-5e89233-content-wrapper > p,.ugb-5e89233-content-wrapper > ol li,.ugb-5e89233-content-wrapper > ul li{color:#ffffff}.ugb-5e89233 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-5e89233.ugb-container{margin-top:40px !important}}.ugb-5e89233 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-5e89233 > .ugb-inner-block > .ugb-block-content > *{padding-top:10% !important;padding-bottom:10% !important;padding-right:10% !important;padding-left:10% !important}}@media screen and (max-width:768px){.ugb-5e89233 > .ugb-inner-block > .ugb-block-content > *{padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-5e89233-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-5e89233-content-wrapper\">\n<p><em><span style=\"color: #000000;\" class=\"ugb-highlight\">\u201cThey say that you need to dress for the job you want. Well, leaders at <strong>early-stage ecommerce brands should pay close attention to the concepts in this book<\/strong>, because they are the foundational elements required to compete with the larger, more established brands in ecommerce.\u201d<\/span><\/em><\/p>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-1e1b10d ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-1e1b10d > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.40fr 1.60fr !important}.ugb-1e1b10d-content-wrapper{grid-column-gap:20px !important}@media screen and (min-width:768px){.ugb-1e1b10d.ugb-columns{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-1e1b10d-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-f2f7976 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-f2f7976 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-f2f7976 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-f2f7976-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/ben-jabbawy-profile.jpg\" alt=\"\" class=\"wp-image-96569\" width=\"70\" height=\"70\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/ben-jabbawy-profile.jpg 400w, https:\/\/thegood.com\/wp-content\/uploads\/ben-jabbawy-profile-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/ben-jabbawy-profile-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/ben-jabbawy-profile-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/ben-jabbawy-profile-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/ben-jabbawy-profile-96x96.jpg 96w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-ac5f07a ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-ac5f07a > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}@media screen and (max-width:768px){.ugb-ac5f07a .ugb-inner-block{text-align:center}}.ugb-ac5f07a > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ac5f07a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-small-font-size\"><strong>BEN JABBAWY<\/strong><br><em>Founder, Privy<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-1bf4373 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-1bf4373-wrapper.ugb-container__wrapper{background-color:rgba(0,0,0,0.03) !important}.ugb-1bf4373-wrapper.ugb-container__wrapper:before{background-color:#000000 !important}.ugb-1bf4373-content-wrapper > h1,.ugb-1bf4373-content-wrapper > h2,.ugb-1bf4373-content-wrapper > h3,.ugb-1bf4373-content-wrapper > h4,.ugb-1bf4373-content-wrapper > h5,.ugb-1bf4373-content-wrapper > h6{color:#ffffff}.ugb-1bf4373-content-wrapper > p,.ugb-1bf4373-content-wrapper > ol li,.ugb-1bf4373-content-wrapper > ul li{color:#ffffff}.ugb-1bf4373 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-1bf4373.ugb-container{margin-top:40px !important}}.ugb-1bf4373 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-1bf4373 > .ugb-inner-block > .ugb-block-content > *{padding-top:10% !important;padding-bottom:10% !important;padding-right:10% !important;padding-left:10% !important}}@media screen and (max-width:768px){.ugb-1bf4373 > .ugb-inner-block > .ugb-block-content > *{padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-1bf4373-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-1bf4373-content-wrapper\">\n<p><em><span style=\"color: #000000;\" class=\"ugb-highlight\">\u201cI\u2019ve built my entire business on helping brands earn more revenue with email marketing, but driving traffic is only half the battle. <strong>I can\u2019t think of anyone more qualified than Jon to teach you how to design high-converting purchasing experiences<\/strong> and maximize the value of every visit.\u201d<\/span><\/em><\/p>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-33baa1f ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-33baa1f > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.40fr 1.60fr !important}.ugb-33baa1f-content-wrapper{grid-column-gap:20px !important}@media screen and (min-width:768px){.ugb-33baa1f.ugb-columns{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-33baa1f-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-942af85 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-942af85 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-942af85 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-942af85-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/chase-dimond-profile.jpeg\" alt=\"\" class=\"wp-image-96570\" width=\"70\" height=\"70\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/chase-dimond-profile.jpeg 200w, https:\/\/thegood.com\/wp-content\/uploads\/chase-dimond-profile-150x150.jpeg 150w, https:\/\/thegood.com\/wp-content\/uploads\/chase-dimond-profile-24x24.jpeg 24w, https:\/\/thegood.com\/wp-content\/uploads\/chase-dimond-profile-48x48.jpeg 48w, https:\/\/thegood.com\/wp-content\/uploads\/chase-dimond-profile-96x96.jpeg 96w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-89252a0 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-89252a0 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}@media screen and (max-width:768px){.ugb-89252a0 .ugb-inner-block{text-align:center}}.ugb-89252a0 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-89252a0-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-small-font-size\"><strong>CHASE DIMOND<\/strong><br><em>Founder, Boundless Labs<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-1c9b428 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-1c9b428-wrapper.ugb-container__wrapper{background-color:rgba(0,0,0,0.03) !important}.ugb-1c9b428-wrapper.ugb-container__wrapper:before{background-color:#000000 !important}.ugb-1c9b428-content-wrapper > h1,.ugb-1c9b428-content-wrapper > h2,.ugb-1c9b428-content-wrapper > h3,.ugb-1c9b428-content-wrapper > h4,.ugb-1c9b428-content-wrapper > h5,.ugb-1c9b428-content-wrapper > h6{color:#ffffff}.ugb-1c9b428-content-wrapper > p,.ugb-1c9b428-content-wrapper > ol li,.ugb-1c9b428-content-wrapper > ul li{color:#ffffff}@media screen and (min-width:768px){.ugb-1c9b428.ugb-container{margin-bottom:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important}}@media screen and (max-width:768px){.ugb-1c9b428.ugb-container{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-1c9b428-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-1c9b428-content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-02ef2ee ugb-main-block\"><style>.ugb-02ef2ee .ugb-heading__title{text-align:center}.ugb-02ef2ee .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-02ef2ee.ugb-heading{margin-top:75px !important;margin-bottom:-12px !important;padding-right:20% !important;padding-left:20% !important}}@media screen and (max-width:768px){.ugb-02ef2ee.ugb-heading{padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Get Your Copy Of <br>Opting In To Optimization<\/h2><\/div><\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/oito-checkout\/?format=hardcover\">BUY HARDCOVER<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/oito-checkout\/?format=paperback\">BUY PAPERBACK<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/oito-checkout\/?format=ebook\">BUY EBOOK<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/oito-checkout\/?format=bundle\">BUY BUNDLE<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><span style=\"color: #000000;\" class=\"stk-highlight\">Or,<\/span> <a href=\"https:\/\/www.amazon.com\/Opting-Optimization-Successful-Ecommerce-Customers-ebook\/dp\/B09HY3B2GR\" target=\"_blank\" rel=\"noreferrer noopener\">buy it on Amazon<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-aa521e7 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-aa521e7-wrapper.ugb-container__wrapper{background-color:rgba(255,255,255,0) !important}@media screen and (min-width:768px){.ugb-aa521e7-content-wrapper.ugb-container__content-wrapper{width:100% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-aa521e7-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-aa521e7-content-wrapper\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-eb08fa7\" data-block-id=\"eb08fa7\"><style>.stk-eb08fa7 .stk--block-align-eb08fa7{align-items:center !important}.stk-eb08fa7{max-width:100% !important}.stk-eb08fa7-column{--stk-column-gap:37px !important}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-eb08fa7 stk-block-content stk-content-align stk-eb08fa7-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-c86ef54\" data-block-id=\"c86ef54\"><style>@media screen and (min-width:768px){.stk-c86ef54{flex:1 1 33.33% !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c86ef54-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c86ef54-inner-blocks\">\n<p class=\"has-text-align-center\"><em>&#8220;I\u2019ve watched Jon consistently uncover conversion opportunities for close to 100 brands over the years. One even implemented his suggestions on the spot \u2013 the night before Black Friday \u2013 and had record sales. He&#8217;s my first call for all things ecommerce CRO.&#8221;<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><strong>Casey Armstrong<\/strong><br>Chief Marketing Officer, ShipBob<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-7537cb9\" data-block-id=\"7537cb9\"><style>@media screen and (min-width:768px){.stk-7537cb9{flex:1 1 33.33% !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7537cb9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7537cb9-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/OITO\u2013Book\u2013Graphic-PNG-e1635252174248-622x1024.png\" alt=\"\" class=\"wp-image-97204\" width=\"311\" height=\"512\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/OITO\u2013Book\u2013Graphic-PNG-e1635252174248-622x1024.png 622w, https:\/\/thegood.com\/wp-content\/uploads\/OITO\u2013Book\u2013Graphic-PNG-e1635252174248-182x300.png 182w, https:\/\/thegood.com\/wp-content\/uploads\/OITO\u2013Book\u2013Graphic-PNG-e1635252174248-768x1264.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/OITO\u2013Book\u2013Graphic-PNG-e1635252174248-933x1536.png 933w, https:\/\/thegood.com\/wp-content\/uploads\/OITO\u2013Book\u2013Graphic-PNG-e1635252174248-1244x2048.png 1244w, https:\/\/thegood.com\/wp-content\/uploads\/OITO\u2013Book\u2013Graphic-PNG-e1635252174248-610x1004.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/OITO\u2013Book\u2013Graphic-PNG-e1635252174248.png 1620w\" sizes=\"(max-width: 311px) 100vw, 311px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-be93c26\" data-block-id=\"be93c26\"><style>@media screen and (min-width:768px){.stk-be93c26{flex:1 1 33.33% !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-be93c26-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-be93c26-inner-blocks\">\n<p class=\"has-text-align-center\"><em>&#8220;Very few people understand consumer behavior better than Jon and his team. That\u2019s why I jumped at the opportunity to learn from someone who knows how to convert browsers into buyers. This is a must-have for any ecommerce founder\u2019s bookshelf.&#8221;<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><strong>Hugh Thomas<\/strong><br>CEO and Co-Founder, Ugly Drinks<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-c724e77 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-c724e77-wrapper.ugb-container__wrapper{background-color:rgba(255,255,255,0) !important}@media screen and (min-width:768px){.ugb-c724e77-content-wrapper.ugb-container__content-wrapper{width:80% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-c724e77-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-c724e77-content-wrapper\">\n<h3 class=\"has-text-align-center wp-block-heading\" id=\"h-international-editions\">International Editions<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">Country<\/th><th class=\"has-text-align-center\" data-align=\"center\">Hardcover<\/th><th class=\"has-text-align-center\" data-align=\"center\">Paperback<\/th><th class=\"has-text-align-center\" data-align=\"center\">Ebook<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Canada<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.amazon.ca\/Opting-Optimization-Successful-Ecommerce-Customers\/dp\/154452496X\/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=1635253116&amp;sr=1-1\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><meta charset=\"utf-8\"><a href=\"https:\/\/www.amazon.ca\/Opting-Optimization-Successful-Ecommerce-Customers\/dp\/1544524951\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1635253116&amp;sr=1-1\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><meta charset=\"utf-8\"><a href=\"https:\/\/www.amazon.ca\/Opting-Optimization-Successful-Ecommerce-Customers-ebook\/dp\/B09HY3B2GR\/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1635253116&amp;sr=1-1\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>UK<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><meta charset=\"utf-8\"><a href=\"https:\/\/www.amazon.co.uk\/Opting-Optimization-Successful-Ecommerce-Customers\/dp\/154452496X\/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=1635273218&amp;sr=1-1\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><meta charset=\"utf-8\"><a href=\"https:\/\/www.amazon.co.uk\/Opting-Optimization-Successful-Ecommerce-Customers\/dp\/1544524951\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1635273218&amp;sr=1-1\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><meta charset=\"utf-8\"><a href=\"https:\/\/www.amazon.co.uk\/Opting-Optimization-Successful-Ecommerce-Customers-ebook\/dp\/B09HY3B2GR\/ref=sr_1_1?crid=2EEALOR3SFC4Y&amp;dchild=1&amp;keywords=opting+in+to+optimization&amp;qid=1635273218&amp;qsid=262-3269129-7035920&amp;s=books&amp;sprefix=opting+in+to+optimizatio%2Cstripbooks%2C152&amp;sr=1-1&amp;sres=1544524951&amp;srpt=ABIS_BOOK\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Australia<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><meta charset=\"utf-8\"><a href=\"https:\/\/www.amazon.com.au\/Opting-Optimization-Successful-Ecommerce-Customers\/dp\/154452496X\/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=1635253058&amp;sr=1-1\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><meta charset=\"utf-8\"><a href=\"https:\/\/www.amazon.com.au\/Opting-Optimization-Successful-Ecommerce-Customers\/dp\/1544524951\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1635253058&amp;sr=1-1\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><meta charset=\"utf-8\"><a href=\"https:\/\/www.amazon.com.au\/Opting-Optimization-Successful-Ecommerce-Customers-ebook\/dp\/B09HY3B2GR\/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1635253058&amp;sr=1-1\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>India<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><meta charset=\"utf-8\"><a href=\"https:\/\/www.amazon.in\/Opting-Optimization-Successful-Ecommerce-Customers\/dp\/154452496X\/ref=sr_1_1?crid=1105WGL77PIKC&amp;dchild=1&amp;keywords=Opting+in+to+optimization&amp;qid=1635273296&amp;s=books&amp;sprefix=opting+in+to+optimization%2Cstripbooks%2C152&amp;sr=1-1\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #000000;\" class=\"stk-highlight\">Not Available<\/span><\/td><td class=\"has-text-align-center\" data-align=\"center\"><meta charset=\"utf-8\"><a href=\"https:\/\/www.amazon.in\/Opting-Optimization-Successful-Ecommerce-Customers-ebook\/dp\/B09HY3B2GR\/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1635273296&amp;sr=1-1\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\"><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Opting In To Optimization Opting In To Optimization is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms. Or, Buy It On Amazon (View International Editions) What experts are saying&#8230; Nik Sharma &#8220;I\u2019ll be handing a copy to every [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":99972,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":[],"footnotes":""},"class_list":["post-95258","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB-.png",1600,900,false],"thumbnail":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB--150x150.png",150,150,true],"medium":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB--300x169.png",300,169,true],"medium_large":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB--768x432.png",768,432,true],"large":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB--1024x576.png",1024,576,true],"1536x1536":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB--1536x864.png",1536,864,true],"2048x2048":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB-.png",1600,900,false],"teaser":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB--380x215.png",380,215,true],"teaser-large":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB--760x430.png",760,430,true],"insights-featured":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB--600x338.png",600,338,true],"case-study-logo-small":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB--133x75.png",133,75,true],"gform-image-choice-sm":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB-.png",300,169,false],"gform-image-choice-md":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB-.png",400,225,false],"gform-image-choice-lg":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB-.png",600,338,false],"profile_24":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB--24x24.png",24,24,true],"profile_48":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB--48x48.png",48,48,true],"profile_96":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB--96x96.png",96,96,true],"profile_150":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB--150x150.png",150,150,true],"profile_300":["https:\/\/thegood.com\/wp-content\/uploads\/Book-Launch-\u2013-Front-Cover-Graphic-\u2013-TwitterFB--300x300.png",300,300,true]},"post_excerpt_stackable_v2":"<p>Opting In To Optimization Opting In To Optimization is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms. BUY HARDCOVER BUY PAPERBACK BUY EBOOK BUY AUDIOBOOK Or, Buy It On Amazon (View International Editions) What experts are saying&#8230; Nik Sharma &#8220;I\u2019ll be handing a copy to every team I work with, and I hope you spend time with it, too.\u201d Val Geisler &#8220;Trust me, you&#8217;re going to want to read this book before your competitors do.\u201d Kristen LaFrance &#8220;This is the perfect resource for&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Jon MacDonald","url":"https:\/\/thegood.com\/author\/jonmacdonald\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Opting In To Optimization: Proven Frameworks For Accelerating Your Ecommerce Growth<\/title>\n<meta name=\"description\" content=\"Our second book gives ecommerce leaders the frameworks they need to convert more visitors into buyers and crush their growth goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegood.com\/opting-in-to-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opting In To Optimization\" \/>\n<meta property=\"og:description\" content=\"Packed with evidence-based strategies, Opting In To Optimization will teach you how to convert more visitors into buyers through better shopping experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thegood.com\/opting-in-to-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"The Good\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thegoodgroup\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-01T21:19:10+00:00\" \/>\n<meta property=\"og:image\" 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