{"id":96821,"date":"2021-09-20T16:04:33","date_gmt":"2021-09-20T23:04:33","guid":{"rendered":"https:\/\/thegood.com\/?post_type=insights&p=96821"},"modified":"2024-05-29T15:19:45","modified_gmt":"2024-05-29T22:19:45","slug":"product-landing-page-examples","status":"publish","type":"insights","link":"https:\/\/thegood.com\/insights\/product-landing-page-examples\/","title":{"rendered":"15 Product Landing Page Examples to Inspire Your Optimization Process"},"content":{"rendered":"\n

In ecommerce, everything comes into play when you’re optimizing your website to improve conversion rates. Details like your site speed, money-back guarantees, and the footer are crucial. <\/p>\n\n\n\n

I know it because we live this every single day here.<\/p>\n\n\n\n

You\u2019d be surprised by how many times businesses stagnate just because their product landing pages are too generic and bring no value to the prospect.<\/p>\n\n\n\n

Now, your online store could be making more sales if it followed the strategies we\u2019ve seen repeatedly from highly successful businesses. And to illustrate them, I\u2019ve brought 15 product landing page examples.<\/p>\n\n\n\n

What is a product landing page?<\/strong><\/h2>\n\n\n\n

A landing page is designed to convert visitors into leads. It often takes the prospect from being aware of a problem to knowing its solution and how to solve it. Perhaps that solution is encouraging them to give you their email address in return for useful content.<\/p>\n\n\n\n

These are pretty isolated pages with no links or distractions whatsoever, so the lead generation rates can be as high as possible.<\/p>\n\n\n\n

On the other hand, when we talk about product landing pages\u2014for ecommerce, specifically\u2014we refer to any page whose purpose is to convert interested shoppers into paying customers for one specific product.<\/p>\n\n\n\n

The difference between a regular product page and a product landing page is that the latter is visited from external marketing channels such as Facebook ads, emails, YouTube, social media, and so on. <\/p>\n\n\n\n

Product landing pages are designed to be \u201clanded on\u201d and read from top to bottom considering that the visitor is going to be especially interested in your product. A regular product page is designed to be navigated from a category page with a shopping mindset (where the prospect is actively looking for a product and considering different options).<\/p>\n\n\n\n

How sophisticated your landing page is depends on how unique and expensive your offer is. For example, a regular low-priced tape won\u2019t require the same persuasive selling work as a highly-priced cleaning robot. We’ll dive into more specific product landing page examples below.<\/p>\n\n\n\n

What is a good conversion rate for your ecommerce landing page?<\/strong><\/h2>\n\n\n\n

Not knowing how your conversion rate stacks up against competitors can make you feel lost. <\/p>\n\n\n\n

Often, people will tell you that a good conversion rate hovers around 3-5%. <\/p>\n\n\n\n