{"id":96923,"date":"2021-09-28T08:15:31","date_gmt":"2021-09-28T15:15:31","guid":{"rendered":"https:\/\/thegood.com\/?post_type=insights&p=96923"},"modified":"2025-05-21T09:41:23","modified_gmt":"2025-05-21T16:41:23","slug":"mobile-checkout-best-practices","status":"publish","type":"insights","link":"https:\/\/thegood.com\/insights\/mobile-checkout-best-practices\/","title":{"rendered":"14 Mobile Checkout Best Practices to Increase Conversions and Build Trust"},"content":{"rendered":"\n

If scrolling through online stores while knee-deep in a Netflix binge was a sport, most consumers would be pros. The pandemic increased how much time people spent on their mobile devices and, not surprisingly, one of the activities they enjoyed doing the most on those devices was online shopping. <\/p>\n\n\n\n

In fact, many stores now attract more mobile traffic than desktop traffic, and this is only going to increase. But mobile users are fickle. They add to their cart until it\u2019s bursting at the seams and then, *poof*, they disappear into the sunset because the checkout was confusing, they were hit with last-minute fees, or the shipping time was much longer than they were willing to wait.<\/p>\n\n\n\n

Whatever the reason for abandonment<\/a>, it can be fixed. Capturing this new wave of mobile shoppers means optimizing the mobile checkout experience and removing any moments of friction or frustration.\u00a0<\/p>\n\n\n\n

Mobile checkout optimization is more important than ever<\/strong><\/h2>\n\n\n\n

While stores are enjoying a huge influx of mobile traffic, they\u2019re struggling to convert those numbers into sales and revenue. Typically, mobile conversion rates are around half of desktop conversion rates despite the disconnect in traffic. <\/p>\n\n\n\n

And it makes sense – when on a desktop, you can navigate backward and forwards quite easily, see everything on one page, and generally feel a bit safer handing over your cash. If you want to reap the rewards of high mobile traffic, the key is creating a mobile checkout that\u2019s right for the device.<\/p>\n\n\n\n

Shoppers want less clutter, reassurance around privacy and safety, and clear information about shipping. This guide will highlight some critical mobile checkout best practices, both pre-and post-checkout that will tackle buyer objections and create a seamless shopping experience. <\/p>\n\n\n\n

Demystifying mobile checkout best practices <\/h3>\n\n\n\n

As an organization, we try not to overemphasize the value of \u201cbest practices.\u201d They can be a great target for young, emerging brands. After all, they are called best practices for a reason \u2013 they tend to work pretty well.<\/p>\n\n\n\n

When you\u2019re first starting out, or when you\u2019re not quite big enough to support a dedicated expert, team, or outside authority to help with optimization, best practices are an acceptable substitute. They allow you to check a lot of the right boxes with a modest resource investment and a reasonable level of confidence in your results.<\/p>\n\n\n\n

However, best practices will only take you so far. That\u2019s because best practices are often promoted heavily in podcast episodes, webinars, and articles (just like this one!), which means they quickly go from \u201cbest practice\u201d to \u201ccommon practice.\u201d When this happens, applying best practices usually devolves into becoming the fastest path to mediocrity.<\/p>\n\n\n\n

So, if you\u2019re just getting started with optimization and you\u2019re ready to dedicate time and attention to your mobile checkout experience \u2013 kudos to you! You\u2019re making a smart choice.<\/p>\n\n\n\n

But you should know that, while the recommendations we share in this article are a solid foundation, they aren\u2019t necessarily optimized for your<\/strong> business, products, or customers. To get the very best results, you\u2019ll still want to plan for an intentional research, testing, and optimization process down the road.<\/p>\n\n\n\n

Great! Now that we\u2019re aligned on expectations, let\u2019s take a look at what you should be aiming for in terms of mobile conversion rate and then we\u2019ll start sharing strategies that can help you get there.<\/p>\n\n\n\n

What is a good mobile conversion rate? <\/strong><\/h2>\n\n\n\n

According to a recent study, the average ecommerce mobile conversion rate is 1.1%<\/a>. It might seem like a minuscule amount, but if you\u2019re getting huge swathes of traffic it can really add up. Even the top 20% of stores only generate a 2.7% conversion rate, while a modest 3.9% would put you up there with the top 10% of brands. <\/p>\n\n\n\n

The goal is always to get your conversion rate as high as possible with your desired audience. At the end of the day, a good conversion rate is one that is always improving.  <\/p>\n\n\n\n

14 mobile checkout best practices that dramatically increase conversions <\/strong><\/h2>\n\n\n\n

1. Make the checkout button stand out<\/strong><\/h3>\n\n\n\n

The last thing you want is shoppers with a full cart leaving your site because they can\u2019t find the checkout button. We\u2019re not saying you need to make it an all-singing, all-dancing show with flashing colors and a 90s style glitter background, but it needs to be visible. <\/p>\n\n\n\n

Some ways you can do that include: <\/p>\n\n\n\n