{"id":97060,"date":"2021-10-08T08:08:31","date_gmt":"2021-10-08T15:08:31","guid":{"rendered":"https:\/\/thegood.com\/?page_id=97060"},"modified":"2024-07-01T09:32:19","modified_gmt":"2024-07-01T16:32:19","slug":"books","status":"publish","type":"page","link":"https:\/\/thegood.com\/books\/","title":{"rendered":"Conversion Rate Optimization Books"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-header ugb-header ugb-c4f53c8 ugb-header ugb-header--v3 ugb-header--design-basic ugb-main-block\"><style>.ugb-c4f53c8 .ugb-header__item{background-color:#000000 !important}.ugb-c4f53c8 .ugb-header__item:before{background-color:#000000 !important}.ugb-c4f53c8 .ugb-header__title{font-family:\"Nunito Sans\",Sans-serif !important;color:#ffffff;text-align:center !important;margin-bottom:16px !important}.ugb-c4f53c8 .ugb-header__subtitle{color:#ffffff}.ugb-c4f53c8 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-c4f53c8 > .ugb-inner-block > .ugb-block-content > *{padding-right:25% !important;padding-left:25% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-header__item\"><div class=\"ugb-content-wrapper\"><h1 class=\"ugb-header__title\">Optimization Books From the Best In The Business<\/h1><p class=\"ugb-header__subtitle\">Improve your customer experience. Increase your conversion rate. Crush your sales goals.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-10eb46f ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-10eb46f-content-wrapper.ugb-container__content-wrapper{width:100% !important}.ugb-10eb46f.ugb-container{margin-top:100px !important;margin-bottom:100px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-10eb46f-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-10eb46f-content-wrapper\">\n<div class=\"wp-block-ugb-container ugb-container ugb-4812899 ugb-container--v2 ugb-container--design-basic ugb-main-block ugb--has-custom-content-width\"><style>.ugb-4812899-wrapper.ugb-container__wrapper{border-radius:0px !important}.ugb-4812899.ugb-container > .ugb-inner-block{max-width:90% !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-4812899-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-4812899-content-wrapper\">\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-2c2dcd0 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-2c2dcd0-content-wrapper{grid-column-gap:10px !important}.ugb-2c2dcd0-content-wrapper > .ugb-column{align-items:center !important}.ugb-2c2dcd0-content-wrapper > .ugb-column > .ugb-inner-block{height:auto !important}.ugb-2c2dcd0 .ugb-inner-block{text-align:center}.ugb-2c2dcd0.ugb-columns > .ugb-inner-block{min-width:auto !important;max-width:100% !important}@media screen and (min-width:768px){.ugb-2c2dcd0.ugb-columns{padding-top:50px !important;padding-right:50px !important;padding-bottom:50px !important;padding-left:50px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-2c2dcd0-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-858d269 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-858d269-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" width=\"798\" height=\"900\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/BTC-Purchase-Images-3.png\" alt=\"3 book bundle image\" class=\"wp-image-108795\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/BTC-Purchase-Images-3.png 798w, https:\/\/thegood.com\/wp-content\/uploads\/BTC-Purchase-Images-3-266x300.png 266w, https:\/\/thegood.com\/wp-content\/uploads\/BTC-Purchase-Images-3-768x866.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/BTC-Purchase-Images-3-600x677.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/BTC-Purchase-Images-3-67x75.png 67w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-66a5f7e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-66a5f7e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-best-seller-bundle\">Best-Seller Bundle<\/h2>\n\n\n\n<p class=\"has-text-align-left\"><em>Get all three of The Good&#8217;s best-selling books on digital experience optimization. Learn the psychology of online behavior, the laws of optimization, and how to stop marketing and start selling<\/em>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/btc-checkout\/?format=paperback%20bundle\" target=\"_blank\" rel=\"noreferrer noopener\">GET YOUR COPIES TODAY<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-52c8672 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-52c8672-content-wrapper{grid-column-gap:10px !important}.ugb-52c8672-content-wrapper > .ugb-column{align-items:center !important}.ugb-52c8672-content-wrapper > .ugb-column > .ugb-inner-block{height:auto !important}.ugb-52c8672 .ugb-inner-block{text-align:center}.ugb-52c8672.ugb-columns > .ugb-inner-block{min-width:auto !important;max-width:100% !important}@media screen and (min-width:768px){.ugb-52c8672.ugb-columns{padding-top:50px !important;padding-right:50px !important;padding-bottom:50px !important;padding-left:50px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-52c8672-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-24a5ab8 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-24a5ab8-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" width=\"798\" height=\"900\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/1-7.png\" alt=\"\" class=\"wp-image-106824\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/1-7.png 798w, https:\/\/thegood.com\/wp-content\/uploads\/1-7-266x300.png 266w, https:\/\/thegood.com\/wp-content\/uploads\/1-7-768x866.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/1-7-600x677.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/1-7-67x75.png 67w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-8057a4c ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-8057a4c-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-behind-the-click-0\">Behind The Click<\/h2>\n\n\n\n<p class=\"has-text-align-left\"><em>The latest release from The Good, Be<em>hind The Click<\/em> dives into the psychological principles behind customer decisions and how product marketing and ecommerce leaders can craft digital journeys that delight, engage, and convert. <\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/btc\" target=\"_blank\" rel=\"noreferrer noopener\">GET YOUR COPY TODAY<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-a2e0672 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-a2e0672-content-wrapper{grid-column-gap:10px !important}.ugb-a2e0672-content-wrapper > .ugb-column{align-items:center !important}.ugb-a2e0672-content-wrapper > .ugb-column > .ugb-inner-block{height:auto !important}.ugb-a2e0672 .ugb-inner-block{text-align:center}.ugb-a2e0672.ugb-columns > .ugb-inner-block{min-width:auto !important;max-width:100% !important}@media screen and (min-width:768px){.ugb-a2e0672.ugb-columns{padding-top:50px !important;padding-right:50px !important;padding-bottom:50px !important;padding-left:50px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-a2e0672-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-c2fe32b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-c2fe32b-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"909\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-book-cover-mockup-1024x909.jpg\" alt=\"\" class=\"wp-image-96469\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/oito-book-cover-mockup-1024x909.jpg 1024w, https:\/\/thegood.com\/wp-content\/uploads\/oito-book-cover-mockup-300x266.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/oito-book-cover-mockup-768x682.jpg 768w, https:\/\/thegood.com\/wp-content\/uploads\/oito-book-cover-mockup-1536x1363.jpg 1536w, https:\/\/thegood.com\/wp-content\/uploads\/oito-book-cover-mockup-2048x1817.jpg 2048w, https:\/\/thegood.com\/wp-content\/uploads\/oito-book-cover-mockup-610x541.jpg 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-91dd1aa ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-91dd1aa-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-opting-in-to-optimization\">Opting In To Optimization<\/h2>\n\n\n\n<p class=\"has-text-align-left\"><em>Opting In To Optimization&nbsp;is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/oito\" target=\"_blank\" rel=\"noreferrer noopener\">GET YOUR COPY TODAY<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-3d9e8ec ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-3d9e8ec-content-wrapper{grid-column-gap:10px !important}.ugb-3d9e8ec-content-wrapper > .ugb-column{align-items:center !important}.ugb-3d9e8ec-content-wrapper > .ugb-column > .ugb-inner-block{height:auto !important}.ugb-3d9e8ec .ugb-inner-block{text-align:center}.ugb-3d9e8ec.ugb-columns > .ugb-inner-block{max-width:100% !important}@media screen and (min-width:768px){.ugb-3d9e8ec.ugb-columns{padding-top:50px !important;padding-right:50px !important;padding-bottom:50px !important;padding-left:50px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-3d9e8ec-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-a580e77 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a580e77-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" width=\"800\" height=\"640\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/book-cover.png\" alt=\"book-cover\" class=\"wp-image-2596\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/book-cover.png 800w, https:\/\/thegood.com\/wp-content\/uploads\/book-cover-300x240.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/book-cover-768x614.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/book-cover-610x488.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/book-cover-600x480.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/book-cover-100x80.png 100w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6ae53f7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6ae53f7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-stop-marketing-start-selling\">Stop Marketing, Start Selling<\/h2>\n\n\n\n<p class=\"has-text-align-left\"><em>Stop Marketing, Start Selling is a comprehensive resource that shares the philosophy, process, and tactics that companies need to create content that converts, win more loyal customers, and build websites that stand the test of time.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/thegood.com\/smss\">GET YOUR COPY TODAY<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Optimization Books From the Best In The Business Improve your customer experience. Increase your conversion rate. Crush your sales goals. Best-Seller Bundle Get all three of The Good&#8217;s best-selling books on digital experience optimization. Learn the psychology of online behavior, the laws of optimization, and how to stop marketing and start selling. Behind The Click [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":97091,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":[],"footnotes":""},"class_list":["post-97060","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview.jpg",1200,628,false],"thumbnail":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview-150x150.jpg",150,150,true],"medium":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview-300x157.jpg",300,157,true],"medium_large":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview-768x402.jpg",768,402,true],"large":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview-1024x536.jpg",1024,536,true],"1536x1536":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview.jpg",1200,628,false],"2048x2048":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview.jpg",1200,628,false],"teaser":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview-380x215.jpg",380,215,true],"teaser-large":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview-760x430.jpg",760,430,true],"insights-featured":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview-600x314.jpg",600,314,true],"case-study-logo-small":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview.jpg",143,75,false],"gform-image-choice-sm":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview.jpg",300,157,false],"gform-image-choice-md":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview.jpg",400,209,false],"gform-image-choice-lg":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview.jpg",600,314,false],"profile_24":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview-24x24.jpg",24,24,true],"profile_48":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview-48x48.jpg",48,48,true],"profile_96":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview-96x96.jpg",96,96,true],"profile_150":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview-150x150.jpg",150,150,true],"profile_300":["https:\/\/thegood.com\/wp-content\/uploads\/books-fb-preview-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Optimization Books From the Best In The BusinessImprove your customer experience. Increase your conversion rate. Crush your sales goals. Best-Seller Bundle Get all three of The Good&#8217;s best-selling books on digital experience optimization. Learn the psychology of online behavior, the laws of optimization, and how to stop marketing and start selling. GET YOUR COPIES TODAY Behind The Click The latest release from The Good, Behind The Click dives into the psychological principles behind customer decisions and how product marketing and ecommerce leaders can craft digital journeys that delight, engage, and convert. GET YOUR COPY TODAY Opting In To Optimization Opting&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"James Sowers","url":"https:\/\/thegood.com\/author\/james-sowers\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conversion Rate Optimization Books Published By The Good<\/title>\n<meta name=\"description\" content=\"Learn about CRO from the best in the business. Tap into more than a decade of experience increasing sales for globally-recognized brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegood.com\/books\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion Rate Optimization Books From The Good\" \/>\n<meta property=\"og:description\" content=\"Learn about CRO from the best in the business. 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