{"id":98460,"date":"2023-11-28T11:12:32","date_gmt":"2023-11-28T19:12:32","guid":{"rendered":"https:\/\/thegood.com\/?page_id=98460"},"modified":"2025-10-15T09:55:57","modified_gmt":"2025-10-15T16:55:57","slug":"newsletter","status":"publish","type":"page","link":"https:\/\/thegood.com\/newsletter\/","title":{"rendered":"Good Question- Newsletter Landing Page"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-ee16d49 stk-block-background two-column-layout teardown\" data-block-id=\"ee16d49\"><style>.stk-ee16d49 {background-color:#ffffffff !important;background-position:bottom center !important;align-items:flex-start !important;padding-top:40px !important;padding-bottom:30px !important;margin-bottom:0px !important;display:flex !important;top:-68px !important;bottom:-138px !important;}.stk-ee16d49:before{background-color:#ffffffff !important;}.stk-ee16d49 > .stk-separator__bottom .stk-separator__wrapper{height:30px !important;}.stk-ee16d49-column{--stk-column-gap:50px !important;}@media screen and (max-width: 767px){.stk-ee16d49 {padding-bottom:0px !important;margin-bottom:0px !important;}}<\/style><style class=\"stk-custom-css\">.stk-ee16d49 .heading figure,.stk-ee16d49 .alignwide figure{margin:0 !important}.stk-ee16d49 .good-question .ugb-ed72ab1-wrapper.ugb-container__wrapper{background-color:#C3DDF0 !important;border-radius:12px !important}.stk-ee16d49 .good-question .c-lead-form{background-color:transparent !important}.stk-ee16d49 .good-question .ugb-main-block{margin-bottom:0 !important}@media screen and (max-width:767px){.stk-ee16d49 .good-question .stk-a9aa058-container{padding-top:20px !important;padding-right:10px !important;padding-left:10px !important}}.stk-ee16d49 .good-question label{color:#000000 !important}.stk-ee16d49 .good-question .c-lead-form:before{display:none !important}.stk-ee16d49 .good-question .c-lead-form .ugb-container__content-wrapper{padding:30px 20px 10px 35px !important}@media screen and (max-width:767px){.stk-ee16d49 .good-question .c-lead-form .ugb-container__content-wrapper{padding:10px 20px 10px 20px !important}.stk-ee16d49 .hs_submit{clear:both !important;margin:0 !important;padding:16px 16px 0 0 !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ee16d49-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2937d27 heading\" data-v=\"4\" data-block-id=\"2937d27\"><style>.stk-2937d27-inner-blocks{justify-content:flex-start !important;}.stk-2937d27-container{padding-top:0px !important;}@media screen and (min-width: 768px){.stk-2937d27 {flex:var(--stk-flex-grow, 1) 1 calc(56% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-2937d27-container{padding-right:10px !important;padding-left:10px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2937d27-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-2937d27-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-left stk-block stk-b180e0f\" data-block-id=\"b180e0f\"><style>.stk-b180e0f .stk-img-wrapper{width:250px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-105760\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Good-Question-Logo-Horizontal.png\" width=\"790\" height=\"166\" alt=\"Good Question by The Good\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Good-Question-Logo-Horizontal.png 790w, https:\/\/thegood.com\/wp-content\/uploads\/Good-Question-Logo-Horizontal-300x63.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Good-Question-Logo-Horizontal-768x161.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/Good-Question-Logo-Horizontal-600x126.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/Good-Question-Logo-Horizontal-260x55.png 260w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-132185c\" id=\"experts-give-span-style-color-0277-c-0-class-stk-highlight-simple-answers-span-to-your-most-pressing-and-complex-questions-on-span-style-color-0277-c-0-class-stk-highlight-digital-experience-optimization-span\" data-block-id=\"132185c\"><style>.stk-132185c {margin-bottom:20px !important;}.stk-132185c .stk-block-heading__text{font-size:28px !important;line-height:1.15em !important;}@media screen and (max-width: 1023px){.stk-132185c .stk-block-heading__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-132185c .stk-block-heading__text{font-size:20px !important;}}<\/style><h1 class=\"stk-block-heading__text\">Experts give <span style=\"color: #0277c0;\" class=\"stk-highlight\">simple answers<\/span> to your most pressing and complex questions on <span style=\"color: #0277c0;\" class=\"stk-highlight\">digital experience optimization.<\/span><\/h1><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6e203a1\" data-block-id=\"6e203a1\"><style>.stk-6e203a1 {margin-bottom:15px !important;}.stk-6e203a1 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-6e203a1 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">In this Q&amp;A style email, experts answer the most important questions on experimentation and growth. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9a46aeb\" data-block-id=\"9a46aeb\"><style>.stk-9a46aeb {margin-bottom:15px !important;}@media screen and (max-width: 1023px){.stk-9a46aeb .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">The content fuels ideas and inspiration for product marketing and ecommerce teams at leading companies.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d8aee23\" data-block-id=\"d8aee23\"><style>.stk-d8aee23 {margin-bottom:1px !important;}.stk-d8aee23 .stk-block-text__text{font-size:14px !important;}@media screen and (max-width: 1023px){.stk-d8aee23 .stk-block-text__text{font-size:12px !important;}}<\/style><p class=\"stk-block-text__text\"><strong>No spam, no selling, just the web\u2019s best thinking on digital experience optimization.<\/strong> <strong>Unsubscribe anytime.<\/strong> <\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a9aa058 good-question\" data-v=\"4\" data-block-id=\"a9aa058\"><style>.stk-a9aa058-inner-blocks{justify-content:flex-start !important;}.stk-a9aa058-container{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}@media screen and (min-width: 768px){.stk-a9aa058 {flex:var(--stk-flex-grow, 1) 1 calc(44% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-a9aa058-container{padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a9aa058-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-a9aa058-inner-blocks\">\n<div class=\"wp-block-ugb-container ugb-container c-lead-form ugb-ed72ab1 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-ed72ab1-wrapper.ugb-container__wrapper{border-radius:12px !important;background-color:#000000 !important}.ugb-ed72ab1-wrapper.ugb-container__wrapper:before{background-color:#000000 !important}.ugb-ed72ab1 h1,.ugb-ed72ab1 h2,.ugb-ed72ab1 h3,.ugb-ed72ab1 h4,.ugb-ed72ab1 h5,.ugb-ed72ab1 h6{color:#ffffff}.ugb-ed72ab1 p,.ugb-ed72ab1 li,.ugb-ed72ab1 label,.ugb-ed72ab1 table{color:#ffffff}.ugb-ed72ab1 a:hover,.ugb-ed72ab1 a:hover:visited{color:#ffffff}.ugb-ed72ab1-content-wrapper > h1,.ugb-ed72ab1-content-wrapper > h2,.ugb-ed72ab1-content-wrapper > h3,.ugb-ed72ab1-content-wrapper > h4,.ugb-ed72ab1-content-wrapper > h5,.ugb-ed72ab1-content-wrapper > h6{color:#ffffff}.ugb-ed72ab1-content-wrapper > p,.ugb-ed72ab1-content-wrapper > ol li,.ugb-ed72ab1-content-wrapper > ul li{color:#ffffff}@media screen and (min-width:768px){.ugb-ed72ab1-content-wrapper.ugb-container__content-wrapper{width:100% !important}.ugb-ed72ab1.ugb-container{margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important}}.ugb-ed72ab1 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}.ugb-ed72ab1 a,.ugb-ed72ab1 a:visited,.ugb-ed72ab1 a:focus{color:#ffffff}@media screen and (max-width:768px){.ugb-ed72ab1 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-right:4px !important;padding-bottom:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-ed72ab1-wrapper ugb--shadow-3\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-ed72ab1-content-wrapper\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5834619,\n\t\t\t\t\t\t\t\t\tformId: \"a7d039f5-1143-4ccc-975c-03243c5b6f94\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1768295619000-1325508519\",\n\t\t\t\t\t\t\t\t\tregion: \"na2\",\n\t\t\t\t\t\t\t\t\tcssRequired: \".submitted-message { overflow: auto; } .hs-form-88422a7d-0355-4f27-b674-4b9fcc71560c, .hs-form-ac90f61a-a614-4bcd-b57a-18cd0e91ceff { color: #fff }\",\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1768295619000-1325508519\"><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-left stk-block stk-a37364c\" data-block-id=\"a37364c\"><style>.stk-a37364c {margin-top:-1px !important;margin-left:35px !important;}.stk-a37364c .stk-img-wrapper{width:50px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-105813\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Chat-Bubble-Bottom.png\" width=\"300\" height=\"168\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Chat-Bubble-Bottom.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/Chat-Bubble-Bottom-134x75.png 134w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-317587b stk-block-background\" data-block-id=\"317587b\"><style>.stk-317587b {background-color:#f7f7f7 !important;padding-top:70px !important;margin-top:-38px !important;margin-bottom:0px !important;}.stk-317587b:before{background-color:#f7f7f7 !important;}@media screen and (max-width: 1023px){.stk-317587b {margin-top:50px !important;}}@media screen and (max-width: 767px){.stk-317587b {margin-top:30px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-317587b-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8dcdfb0\" data-v=\"4\" data-block-id=\"8dcdfb0\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8dcdfb0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8dcdfb0-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d1a019a\" id=\"subscribers-are-in-good-company\" data-block-id=\"d1a019a\"><style>.stk-d1a019a {margin-bottom:10px !important;}.stk-d1a019a .stk-block-heading__text{font-size:28px !important;line-height:1.15em !important;}@media screen and (max-width: 1023px){.stk-d1a019a {margin-bottom:10px !important;}.stk-d1a019a .stk-block-heading__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-d1a019a .stk-block-heading__text{font-size:20px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">Subscribers are in good company<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b2a1ee9\" data-block-id=\"b2a1ee9\"><style>@media screen and (max-width: 1023px){.stk-b2a1ee9 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\">Our insights are read by thousands of subscribers on teams at&#8230;<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-48f5474 stk-block-background brands\" data-block-id=\"48f5474\"><style>.stk-48f5474 {background-color:#f7f7f7 !important;padding-top:20px !important;padding-bottom:60px !important;}.stk-48f5474:before{background-color:#f7f7f7 !important;}@media screen and (max-width: 1023px){.stk-48f5474 {padding-top:30px !important;padding-bottom:50px !important;}}@media screen and (max-width: 767px){.stk-48f5474 {padding-top:50px !important;padding-bottom:25px !important;}.stk-48f5474-column{row-gap:30px !important;}}<\/style><style class=\"stk-custom-css\">.stk-48f5474 figure{margin:0px 30px !important}@media (max-width:979px){.stk-48f5474 figure{margin:0px 20px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-48f5474-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-14de10a\" data-v=\"4\" data-block-id=\"14de10a\"><style>.stk-14de10a-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-14de10a {padding-right:0px !important;padding-left:0px !important;}@media screen and (min-width: 768px){.stk-14de10a {flex:var(--stk-flex-grow, 1) 1 calc(16.667% - var(--stk-column-gap, 0px) * 5 \/ 6 ) !important;}}@media screen and (max-width: 1023px){.stk-14de10a-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-14de10a-container{margin-top:20px !important;margin-right:0px !important;margin-bottom:20px !important;margin-left:0px !important;}.stk-14de10a {margin-top:-40px !important;flex:var(--stk-flex-grow, 1) 1 calc(33% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-14de10a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-14de10a-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center-mobile stk-block stk-54508a2\" data-block-id=\"54508a2\"><style>.stk-54508a2 .stk-img-wrapper img{object-position:54% 40% !important;}@media screen and (max-width: 767px){.stk-54508a2 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-105839\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-nike.png\" width=\"600\" height=\"300\" alt=\"Adobe\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-nike.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-nike-300x150.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-nike-150x75.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0c84bcc\" data-v=\"4\" data-block-id=\"0c84bcc\"><style>.stk-0c84bcc-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-0c84bcc {padding-right:0px !important;padding-left:0px !important;}@media screen and (min-width: 768px){.stk-0c84bcc {flex:var(--stk-flex-grow, 1) 1 calc(16.667% - var(--stk-column-gap, 0px) * 5 \/ 6 ) !important;}}@media screen and (max-width: 1023px){.stk-0c84bcc-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-0c84bcc-container{margin-top:20px !important;margin-right:0px !important;margin-bottom:20px !important;margin-left:0px !important;}.stk-0c84bcc {margin-top:-40px !important;flex:var(--stk-flex-grow, 1) 1 calc(33% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0c84bcc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0c84bcc-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center-mobile stk-block stk-addf4e4\" data-block-id=\"addf4e4\"><style>.stk-addf4e4 .stk-img-wrapper img{object-position:54% 40% !important;}@media screen and (max-width: 767px){.stk-addf4e4 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-105843\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-ups.png\" width=\"600\" height=\"300\" alt=\"Adobe\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-ups.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-ups-300x150.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-ups-150x75.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7cb9ca0\" data-v=\"4\" data-block-id=\"7cb9ca0\"><style>.stk-7cb9ca0-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-7cb9ca0 {padding-right:0px !important;padding-left:0px !important;}@media screen and (min-width: 768px){.stk-7cb9ca0 {flex:var(--stk-flex-grow, 1) 1 calc(16.667% - var(--stk-column-gap, 0px) * 5 \/ 6 ) !important;}}@media screen and (max-width: 1023px){.stk-7cb9ca0-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-7cb9ca0-container{margin-top:20px !important;margin-right:0px !important;margin-bottom:20px !important;margin-left:0px !important;}.stk-7cb9ca0 {margin-top:-40px !important;flex:var(--stk-flex-grow, 1) 1 calc(33% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7cb9ca0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7cb9ca0-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center-mobile stk-block stk-ef693c2\" data-block-id=\"ef693c2\"><style>.stk-ef693c2 .stk-img-wrapper img{object-position:48% 47% !important;}@media screen and (max-width: 767px){.stk-ef693c2 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-105848\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-microsoft.png\" width=\"600\" height=\"300\" alt=\"Xerox\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-microsoft.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-microsoft-300x150.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-microsoft-150x75.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-03cb58e\" data-v=\"4\" data-block-id=\"03cb58e\"><style>.stk-03cb58e-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-03cb58e {padding-right:0px !important;padding-left:0px !important;}@media screen and (min-width: 768px){.stk-03cb58e {flex:var(--stk-flex-grow, 1) 1 calc(16.667% - var(--stk-column-gap, 0px) * 5 \/ 6 ) !important;}}@media screen and (max-width: 1023px){.stk-03cb58e-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-03cb58e-container{margin-top:20px !important;margin-right:0px !important;margin-bottom:40px !important;margin-left:0px !important;}.stk-03cb58e {margin-top:-40px !important;flex:var(--stk-flex-grow, 1) 1 calc(33% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-03cb58e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-03cb58e-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center-mobile stk-block stk-f16b062\" data-block-id=\"f16b062\"><style>@media screen and (max-width: 767px){.stk-f16b062 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-105842\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-patagonia.png\" width=\"600\" height=\"300\" alt=\"Patagonia\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-patagonia.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-patagonia-300x150.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-patagonia-150x75.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7ae9b05\" data-v=\"4\" data-block-id=\"7ae9b05\"><style>.stk-7ae9b05-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-7ae9b05 {padding-right:0px !important;padding-left:0px !important;}@media screen and (min-width: 768px){.stk-7ae9b05 {flex:var(--stk-flex-grow, 1) 1 calc(16.664999999999992% - var(--stk-column-gap, 0px) * 5 \/ 6 ) !important;}}@media screen and (max-width: 1023px){.stk-7ae9b05-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-7ae9b05-container{margin-top:20px !important;margin-right:0px !important;margin-bottom:40px !important;margin-left:0px !important;}.stk-7ae9b05 {margin-top:-40px !important;flex:var(--stk-flex-grow, 1) 1 calc(33% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7ae9b05-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7ae9b05-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center-mobile stk-block stk-05a19eb\" data-block-id=\"05a19eb\"><style>@media screen and (max-width: 767px){.stk-05a19eb {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-105845\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-adobe-stacked.png\" width=\"600\" height=\"300\" alt=\"Adobe\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-adobe-stacked.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-adobe-stacked-300x150.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-adobe-stacked-150x75.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5a81c76\" data-v=\"4\" data-block-id=\"5a81c76\"><style>.stk-5a81c76-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-5a81c76 {padding-right:0px !important;padding-left:0px !important;}@media screen and (min-width: 768px){.stk-5a81c76 {flex:var(--stk-flex-grow, 1) 1 calc(16.667% - var(--stk-column-gap, 0px) * 5 \/ 6 ) !important;}}@media screen and (max-width: 1023px){.stk-5a81c76-container{margin-top:0px !important;margin-right:15px !important;margin-bottom:15px !important;margin-left:15px !important;}}@media screen and (max-width: 767px){.stk-5a81c76-container{margin-top:20px !important;margin-right:0px !important;margin-bottom:40px !important;margin-left:0px !important;}.stk-5a81c76 {margin-top:-40px !important;flex:var(--stk-flex-grow, 1) 1 calc(33% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5a81c76-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5a81c76-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center-mobile stk-block stk-a8d2394\" data-block-id=\"a8d2394\"><style>@media screen and (max-width: 767px){.stk-a8d2394 {max-width:190px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-105841\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-ideo.png\" width=\"600\" height=\"300\" alt=\"IDEO\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-ideo.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-ideo-300x150.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/brand-logo-ideo-150x75.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-4a40021\" data-block-id=\"4a40021\"><style>.stk-4a40021 {padding-top:17px !important;margin-bottom:0px !important;}@media screen and (max-width: 1023px){.stk-4a40021 {margin-top:50px !important;}}@media screen and (max-width: 767px){.stk-4a40021 {margin-top:30px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-4a40021-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f7b05ee\" data-v=\"4\" data-block-id=\"f7b05ee\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f7b05ee-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f7b05ee-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-448598d\" id=\"check-out-recent-digital-experience-optimization-insights\" data-block-id=\"448598d\"><style>.stk-448598d {margin-bottom:10px !important;}.stk-448598d .stk-block-heading__text{font-size:28px !important;line-height:1.15em !important;}@media screen and (max-width: 1023px){.stk-448598d {margin-bottom:10px !important;}.stk-448598d .stk-block-heading__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-448598d .stk-block-heading__text{font-size:20px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">Check out recent digital experience optimization insights<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4207a89\" data-block-id=\"4207a89\"><style>@media screen and (max-width: 1023px){.stk-4207a89 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\">Good Question is the answer product marketing and ecommerce teams have been searching for.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-blog-posts ugb-blog-posts ugb-0892c9e ugb-blog-posts--v2 ugb-blog-posts--design-basic ugb-blog-posts--columns-3 ugb-main-block\" data-load-items=\"\" data-id=\"ugb-0892c9e\"><style>.ugb-0892c9e .ugb-blog-posts__featured-image{margin-bottom:9px !important}.ugb-0892c9e .ugb-blog-posts__title{font-size:23px !important}.ugb-0892c9e .ugb-blog-posts__excerpt,.ugb-0892c9e .ugb-blog-posts__excerpt p{font-size:14px !important}.ugb-0892c9e .ugb-blog-posts__readmore a{color:#000000 !important}.ugb-0892c9e .ugb-blog-posts__readmore a:hover{opacity:0.8}.ugb-0892c9e .ugb-blog-posts__load-more-button .ugb-button{background-color:#0277c0}.ugb-0892c9e .ugb-blog-posts__load-more-button .ugb-button .ugb-button--inner,.ugb-0892c9e .ugb-blog-posts__load-more-button .ugb-button svg:not(.ugb-custom-icon){color:#ffffff !important}@media screen and (min-width:768px){.ugb-0892c9e.ugb-blog-posts{margin-bottom:50px !important}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-0892c9e.ugb-blog-posts{margin-bottom:50px !important}}@media screen and (max-width:768px){.ugb-0892c9e.ugb-blog-posts{margin-bottom:50px !important}}@media screen and (min-width:768px){.ugb-0892c9e > .ugb-inner-block > .ugb-block-content > *{padding-top:27px !important;padding-bottom:27px !important;padding-right:27px !important;padding-left:27px !important}}@media screen and (max-width:768px){.ugb-0892c9e > .ugb-inner-block > .ugb-block-content > *{padding-right:32px !important;padding-left:32px !important}}<\/style><style>.ugb-0892c9e a.ugb-button{background-color:#0277c0 !important;border-radius:0 !important;font-size:1.4rem !important;font-weight:800 !important;letter-spacing:1px !important;line-height:1.5 !important;padding:1.4rem 2rem !important}.ugb-0892c9e a.ugb-button:hover,.ugb-0892c9e a.ugb-button:focus{background-color:#004e7e !important;opacity:1 !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><article class=\"ugb-blog-posts__item\"><div class=\"ugb-blog-posts__content\"><figure class=\"ugb-blog-posts__featured-image ugb--shadow-3\"><a href=\"https:\/\/thegood.com\/insights\/trial-optimization\/\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-marcial-comeron-177639337-11952303-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"a person signing up for a service as a result of trial optimization strategies.\" \/><\/a><\/figure><div class=\"ugb-blog-posts__category\"><\/div><h3 class=\"ugb-blog-posts__title\"><a href=\"https:\/\/thegood.com\/insights\/trial-optimization\/\">How Do You Reduce Cancellations During SaaS Free Trials?<\/a><\/h3><div class=\"ugb-blog-posts__excerpt\"><p>Leaders often assume users cancel because the product isn&#8217;t good enough. The reality is more nuanced. Users rarely cancel because&#8230;<\/div><p class=\"ugb-blog-posts__readmore\"><a href=\"https:\/\/thegood.com\/insights\/trial-optimization\/\">Read More \u2192<\/a><\/p><\/div><\/article><article class=\"ugb-blog-posts__item\"><div class=\"ugb-blog-posts__content\"><figure class=\"ugb-blog-posts__featured-image ugb--shadow-3\"><a href=\"https:\/\/thegood.com\/insights\/intent-based-segmentation\/\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-shkrabaanthony-4990527-1-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"colleagues reviewing intent based segmentation data.\" \/><\/a><\/figure><div class=\"ugb-blog-posts__category\"><\/div><h3 class=\"ugb-blog-posts__title\"><a href=\"https:\/\/thegood.com\/insights\/intent-based-segmentation\/\">The Exact Framework We Used To Build Intent-Based User Clusters That Drive Retention For A Leading SaaS Company<\/a><\/h3><div class=\"ugb-blog-posts__excerpt\"><p>Most SaaS companies segment users the wrong way. They group people by demographics, company size, or subscription tier. Basically, they&#8230;<\/div><p class=\"ugb-blog-posts__readmore\"><a href=\"https:\/\/thegood.com\/insights\/intent-based-segmentation\/\">Read More \u2192<\/a><\/p><\/div><\/article><article class=\"ugb-blog-posts__item\"><div class=\"ugb-blog-posts__content\"><figure class=\"ugb-blog-posts__featured-image ugb--shadow-3\"><a href=\"https:\/\/thegood.com\/insights\/why-are-free-users-churning\/\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-karolina-grabowska-5717945-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Close up of a person auditing the free experience to improve saas user retention. Ideal process to answer why are free users churning\" \/><\/a><\/figure><div class=\"ugb-blog-posts__category\"><\/div><h3 class=\"ugb-blog-posts__title\"><a href=\"https:\/\/thegood.com\/insights\/why-are-free-users-churning\/\">Why Are Free Users Churning? A Growth Leader&#8217;s 5-Step Guide To Auditing The Free User Experience<\/a><\/h3><div class=\"ugb-blog-posts__excerpt\"><p>&#8220;My free users aren&#8217;t converting, where do I start?&#8221; If you&#8217;re asking this question, you&#8217;re already ahead of most product&#8230;<\/div><p class=\"ugb-blog-posts__readmore\"><a href=\"https:\/\/thegood.com\/insights\/why-are-free-users-churning\/\">Read More \u2192<\/a><\/p><\/div><\/article><article class=\"ugb-blog-posts__item\"><div class=\"ugb-blog-posts__content\"><figure class=\"ugb-blog-posts__featured-image ugb--shadow-3\"><a href=\"https:\/\/thegood.com\/insights\/fritz-oconnor\/\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-artempodrez-5716051-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"How Fritz O&#039;Connor Stays User-Centered and Lets Data Lead During Uncertain Times.\" \/><\/a><\/figure><div class=\"ugb-blog-posts__category\"><\/div><h3 class=\"ugb-blog-posts__title\"><a href=\"https:\/\/thegood.com\/insights\/fritz-oconnor\/\">Fritz O\u2019Connor Stays User-Centered and Leads with Data During Uncertain Times<\/a><\/h3><div class=\"ugb-blog-posts__excerpt\"><p>Building operational excellence in marketing isn&#8217;t just about implementing the latest tools or following industry best practices. It requires a&#8230;<\/div><p class=\"ugb-blog-posts__readmore\"><a href=\"https:\/\/thegood.com\/insights\/fritz-oconnor\/\">Read More \u2192<\/a><\/p><\/div><\/article><article class=\"ugb-blog-posts__item\"><div class=\"ugb-blog-posts__content\"><figure class=\"ugb-blog-posts__featured-image ugb--shadow-3\"><a href=\"https:\/\/thegood.com\/insights\/experimentation-product-led-growth\/\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-yankrukov-7792821-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Reviewing data results from experimentation product led growth efforts.\" \/><\/a><\/figure><div class=\"ugb-blog-posts__category\"><\/div><h3 class=\"ugb-blog-posts__title\"><a href=\"https:\/\/thegood.com\/insights\/experimentation-product-led-growth\/\">How Does Experimentation Support Product-Led Growth?<\/a><\/h3><div class=\"ugb-blog-posts__excerpt\"><p>The product-led growth (PLG) playbook is no longer a secret. Free trials, frictionless onboarding, viral mechanics. Many SaaS companies are&#8230;<\/div><p class=\"ugb-blog-posts__readmore\"><a href=\"https:\/\/thegood.com\/insights\/experimentation-product-led-growth\/\">Read More \u2192<\/a><\/p><\/div><\/article><article class=\"ugb-blog-posts__item\"><div class=\"ugb-blog-posts__content\"><figure class=\"ugb-blog-posts__featured-image ugb--shadow-3\"><a href=\"https:\/\/thegood.com\/insights\/regulated-saas\/\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/pexels-pixabay-236042-1-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"close up view of a laptop running a regulated SaaS application.\" \/><\/a><\/figure><div class=\"ugb-blog-posts__category\"><\/div><h3 class=\"ugb-blog-posts__title\"><a href=\"https:\/\/thegood.com\/insights\/regulated-saas\/\">Regulated SaaS Companies Need a Different Approach to Growth. What Actually Works?<\/a><\/h3><div class=\"ugb-blog-posts__excerpt\"><p>The conversation happens on nearly every discovery call we have with a leader tasked with optimizing SaaS or software for&#8230;<\/div><p class=\"ugb-blog-posts__readmore\"><a href=\"https:\/\/thegood.com\/insights\/regulated-saas\/\">Read More \u2192<\/a><\/p><\/div><\/article><div class=\"ugb-button-container ugb-blog-posts__load-more-button\"><a class=\"ugb-button ugb-button--size-normal\" href=\"#0\" rel=\"\" title=\"\" role=\"button\"><span class=\"ugb-button--inner\">Load More<\/span><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Experts give simple answers to your most pressing and complex questions on digital experience optimization. In this Q&amp;A style email, experts answer the most important questions on experimentation and growth. The content fuels ideas and inspiration for product marketing and ecommerce teams at leading companies. No spam, no selling, just the web\u2019s best thinking on [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":105719,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":[],"footnotes":""},"class_list":["post-98460","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1.png",800,800,false],"thumbnail":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1-150x150.png",150,150,true],"medium":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1-300x300.png",300,300,true],"medium_large":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1-768x768.png",768,768,true],"large":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1.png",800,800,false],"1536x1536":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1.png",800,800,false],"2048x2048":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1.png",800,800,false],"teaser":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1-380x215.png",380,215,true],"teaser-large":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1-760x430.png",760,430,true],"insights-featured":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1-600x600.png",600,600,true],"case-study-logo-small":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1-75x75.png",75,75,true],"gform-image-choice-sm":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1.png",300,300,false],"gform-image-choice-md":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1.png",400,400,false],"gform-image-choice-lg":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1.png",600,600,false],"profile_24":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1-24x24.png",24,24,true],"profile_48":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1-48x48.png",48,48,true],"profile_96":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1-96x96.png",96,96,true],"profile_150":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1-150x150.png",150,150,true],"profile_300":["https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1-300x300.png",300,300,true]},"post_excerpt_stackable_v2":"<p>Experts give simple answers to your most pressing and complex questions on digital experience optimization. In this Q&amp;A style email, experts answer the most important questions on experimentation and growth. The content fuels ideas and inspiration for product marketing and ecommerce teams at leading companies. No spam, no selling, just the web\u2019s best thinking on digital experience optimization. Unsubscribe anytime. Subscribers are in good company Our insights are read by thousands of subscribers on teams at&#8230; Check out recent digital experience optimization insights Good Question is the answer product marketing and ecommerce teams have been searching for. How Do You&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Caroline Appert","url":"https:\/\/thegood.com\/author\/carolineappert\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Good Question: Weekly Digital Experience Optimization Insights<\/title>\n<meta name=\"description\" content=\"Join thousands of smart, ambitious product marketing and ecommerce leaders who are leveling up with our Q&amp;A style insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegood.com\/newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good Question: Weekly Digital Experience Optimization Insights\" \/>\n<meta property=\"og:description\" content=\"Join thousands of smart, ambitious product marketing and ecommerce leaders who are leveling up with our weekly Q&amp;A style insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thegood.com\/newsletter\/\" \/>\n<meta property=\"og:site_name\" content=\"The Good\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thegoodgroup\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T16:55:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Good Question: Weekly Digital Experience Optimization Insights\" \/>\n<meta name=\"twitter:description\" content=\"Join thousands of smart, ambitious product marketing and ecommerce leaders who are leveling up with our weekly Q&amp;A style insights.\" \/>\n<meta name=\"twitter:site\" content=\"@thegood\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thegood.com\/newsletter\/\",\"url\":\"https:\/\/thegood.com\/newsletter\/\",\"name\":\"Good Question: Weekly Digital Experience Optimization Insights\",\"isPartOf\":{\"@id\":\"https:\/\/thegood.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thegood.com\/newsletter\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thegood.com\/newsletter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1.png\",\"datePublished\":\"2023-11-28T19:12:32+00:00\",\"dateModified\":\"2025-10-15T16:55:57+00:00\",\"description\":\"Join thousands of smart, ambitious product marketing and ecommerce leaders who are leveling up with our Q&A style insights.\",\"breadcrumb\":{\"@id\":\"https:\/\/thegood.com\/newsletter\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thegood.com\/newsletter\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thegood.com\/newsletter\/#primaryimage\",\"url\":\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1.png\",\"contentUrl\":\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1.png\",\"width\":800,\"height\":800,\"caption\":\"good question logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thegood.com\/newsletter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thegood.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Good Question- Newsletter Landing Page\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thegood.com\/#website\",\"url\":\"https:\/\/thegood.com\/\",\"name\":\"The Good\",\"description\":\"Optimizing Digital Experiences\",\"publisher\":{\"@id\":\"https:\/\/thegood.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thegood.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Corporation\",\"ProfessionalService\"],\"@id\":\"https:\/\/thegood.com\/#organization\",\"name\":\"The Good\",\"url\":\"https:\/\/thegood.com\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thegood.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thegood.com\/wp-content\/uploads\/The_Good_Logo.png\",\"contentUrl\":\"https:\/\/thegood.com\/wp-content\/uploads\/The_Good_Logo.png\",\"width\":531,\"height\":130,\"caption\":\"The Good\"},\"image\":{\"@id\":\"https:\/\/thegood.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/thegood\",\"https:\/\/twitter.com\/thegoodcompany\"],\"description\":\"Digital Experience Optimization consultancy specializing in conversion rate optimization, UX research, and A\/B testing\",\"foundingDate\":\"2009\",\"knowsAbout\":[\"Conversion Rate Optimization\",\"A\/B Testing and Multivariate Testing\",\"User Experience Research and Design\",\"Digital Experience Optimization\",\"E-commerce Optimization\",\"SaaS Conversion Optimization\",\"Landing Page Optimization\",\"Checkout Flow Optimization\",\"Mobile Conversion Optimization\",\"Customer Journey Mapping\",\"Behavioral Analytics\",\"Heat Map Analysis\",\"User Session Recording Analysis\",\"Conversion Funnel Optimization\",\"Website Performance Optimization\",\"Growth Hacking Strategies\",\"Revenue Optimization\",\"Customer Acquisition Optimization\",\"Retention Rate Optimization\",\"Form Optimization\",\"Call-to-Action Optimization\",\"Product Page Optimization\",\"Personalization Strategies\"],\"hasOfferCatalog\":{\"@type\":\"OfferCatalog\",\"name\":\"Digital Experience Optimization Services\",\"description\":\"Comprehensive conversion rate optimization and user experience services\",\"itemListElement\":[{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Digital Experience Optimization Program\",\"description\":\"Comprehensive analysis of your website to identify conversion barriers and optimization opportunities using advanced analytics, user behavior analysis, and industry best practices\",\"serviceType\":\"Conversion Rate Optimization\",\"category\":\"Digital Marketing Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Conversion Rate Optimization Audit\",\"description\":\"Comprehensive analysis of your website to identify conversion barriers and optimization opportunities using advanced analytics, user behavior analysis, and industry best practices\",\"serviceType\":\"Conversion Rate Optimization\",\"category\":\"Digital Marketing Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"A\/B Testing Program\",\"description\":\"Systematic testing program to validate improvements and maximize conversion rates through statistical analysis and controlled experiments\",\"serviceType\":\"A\/B Testing\",\"category\":\"Digital Marketing Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"User Experience Research\",\"description\":\"In-depth user research including surveys, interviews, behavioral analysis, and usability testing to understand customer needs and pain points\",\"serviceType\":\"User Experience Research\",\"category\":\"User Experience Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"E-commerce Optimization\",\"description\":\"Specialized optimization for online stores including product pages, checkout flows, shopping cart optimization, and revenue enhancement strategies\",\"serviceType\":\"E-commerce Optimization\",\"category\":\"E-commerce Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Landing Page Optimization\",\"description\":\"Optimization of landing pages for paid advertising campaigns and organic traffic to maximize lead generation and conversion rates\",\"serviceType\":\"Landing Page Optimization\",\"category\":\"Digital Marketing Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Mobile Conversion Optimization\",\"description\":\"Mobile-specific optimization to improve conversion rates on smartphones and tablets, including responsive design and mobile UX improvements\",\"serviceType\":\"Mobile Optimization\",\"category\":\"Mobile Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"SaaS Conversion Optimization\",\"description\":\"Specialized optimization for software-as-a-service companies focusing on trial-to-paid conversions, onboarding optimization, and customer retention\",\"serviceType\":\"SaaS Optimization\",\"category\":\"Software Services\"}},{\"@type\":\"Offer\",\"itemOffered\":{\"@type\":\"Service\",\"name\":\"Digital Experience Optimization Program\",\"description\":\"Comprehensive ongoing optimization program combining CRO, UX research, A\/B testing, and performance monitoring for sustained growth\",\"serviceType\":\"Digital Experience Optimization\",\"category\":\"Digital Marketing Services\"}}]},\"serviceArea\":{\"@type\":\"GeoShape\",\"name\":\"Worldwide\"},\"seeks\":[\"Increased conversion rates\",\"Higher revenue per visitor\",\"Improved user experience\",\"Better return on advertising spend\",\"Data-driven optimization strategies\",\"Reduced customer acquisition costs\",\"Improved customer lifetime value\",\"Enhanced website performance\",\"Mobile optimization\",\"Checkout optimization\",\"Landing page improvements\",\"A\/B testing expertise\",\"User research insights\",\"Conversion funnel optimization\",\"Revenue growth strategies\"],\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Portland\",\"addressRegion\":\"Oregon\",\"addressCountry\":\"United States\",\"postalCode\":\"97201\"},\"keywords\":[\"conversion rate optimization expert\",\"CRO consultant\",\"A\/B testing specialist\",\"e-commerce optimization agency\",\"user experience research\",\"website conversion improvement\",\"digital experience optimization\",\"landing page optimization expert\",\"mobile conversion specialist\",\"SaaS conversion optimization\",\"checkout optimization expert\",\"revenue optimization consultant\",\"growth hacking agency\",\"conversion rate audit\",\"website performance optimization\",\"customer journey optimization\",\"behavioral analytics expert\",\"conversion funnel optimization\",\"personalization strategy consultant\",\"retention rate optimization expert\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"503-488-5935\",\"contactType\":\"customer service\",\"availableLanguage\":\"English\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Good Question: Weekly Digital Experience Optimization Insights","description":"Join thousands of smart, ambitious product marketing and ecommerce leaders who are leveling up with our Q&A style insights.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thegood.com\/newsletter\/","og_locale":"en_US","og_type":"article","og_title":"Good Question: Weekly Digital Experience Optimization Insights","og_description":"Join thousands of smart, ambitious product marketing and ecommerce leaders who are leveling up with our weekly Q&A style insights.","og_url":"https:\/\/thegood.com\/newsletter\/","og_site_name":"The Good","article_publisher":"https:\/\/www.facebook.com\/thegoodgroup","article_modified_time":"2025-10-15T16:55:57+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Good Question: Weekly Digital Experience Optimization Insights","twitter_description":"Join thousands of smart, ambitious product marketing and ecommerce leaders who are leveling up with our weekly Q&A style insights.","twitter_site":"@thegood","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thegood.com\/newsletter\/","url":"https:\/\/thegood.com\/newsletter\/","name":"Good Question: Weekly Digital Experience Optimization Insights","isPartOf":{"@id":"https:\/\/thegood.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thegood.com\/newsletter\/#primaryimage"},"image":{"@id":"https:\/\/thegood.com\/newsletter\/#primaryimage"},"thumbnailUrl":"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1.png","datePublished":"2023-11-28T19:12:32+00:00","dateModified":"2025-10-15T16:55:57+00:00","description":"Join thousands of smart, ambitious product marketing and ecommerce leaders who are leveling up with our Q&A style insights.","breadcrumb":{"@id":"https:\/\/thegood.com\/newsletter\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thegood.com\/newsletter\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thegood.com\/newsletter\/#primaryimage","url":"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1.png","contentUrl":"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-2-1.png","width":800,"height":800,"caption":"good question logo"},{"@type":"BreadcrumbList","@id":"https:\/\/thegood.com\/newsletter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thegood.com\/"},{"@type":"ListItem","position":2,"name":"Good Question- Newsletter Landing Page"}]},{"@type":"WebSite","@id":"https:\/\/thegood.com\/#website","url":"https:\/\/thegood.com\/","name":"The Good","description":"Optimizing Digital Experiences","publisher":{"@id":"https:\/\/thegood.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thegood.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Corporation","ProfessionalService"],"@id":"https:\/\/thegood.com\/#organization","name":"The Good","url":"https:\/\/thegood.com","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thegood.com\/#\/schema\/logo\/image\/","url":"https:\/\/thegood.com\/wp-content\/uploads\/The_Good_Logo.png","contentUrl":"https:\/\/thegood.com\/wp-content\/uploads\/The_Good_Logo.png","width":531,"height":130,"caption":"The Good"},"image":{"@id":"https:\/\/thegood.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/thegood","https:\/\/twitter.com\/thegoodcompany"],"description":"Digital Experience Optimization consultancy specializing in conversion rate optimization, UX research, and A\/B testing","foundingDate":"2009","knowsAbout":["Conversion Rate Optimization","A\/B Testing and Multivariate Testing","User Experience Research and Design","Digital Experience Optimization","E-commerce Optimization","SaaS Conversion Optimization","Landing Page Optimization","Checkout Flow Optimization","Mobile Conversion Optimization","Customer Journey Mapping","Behavioral Analytics","Heat Map Analysis","User Session Recording Analysis","Conversion Funnel Optimization","Website Performance Optimization","Growth Hacking Strategies","Revenue Optimization","Customer Acquisition Optimization","Retention Rate Optimization","Form Optimization","Call-to-Action Optimization","Product Page Optimization","Personalization Strategies"],"hasOfferCatalog":{"@type":"OfferCatalog","name":"Digital Experience Optimization Services","description":"Comprehensive conversion rate optimization and user experience services","itemListElement":[{"@type":"Offer","itemOffered":{"@type":"Service","name":"Digital Experience Optimization Program","description":"Comprehensive analysis of your website to identify conversion barriers and optimization opportunities using advanced analytics, user behavior analysis, and industry best practices","serviceType":"Conversion Rate Optimization","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Conversion Rate Optimization Audit","description":"Comprehensive analysis of your website to identify conversion barriers and optimization opportunities using advanced analytics, user behavior analysis, and industry best practices","serviceType":"Conversion Rate Optimization","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"A\/B Testing Program","description":"Systematic testing program to validate improvements and maximize conversion rates through statistical analysis and controlled experiments","serviceType":"A\/B Testing","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"User Experience Research","description":"In-depth user research including surveys, interviews, behavioral analysis, and usability testing to understand customer needs and pain points","serviceType":"User Experience Research","category":"User Experience Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"E-commerce Optimization","description":"Specialized optimization for online stores including product pages, checkout flows, shopping cart optimization, and revenue enhancement strategies","serviceType":"E-commerce Optimization","category":"E-commerce Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Landing Page Optimization","description":"Optimization of landing pages for paid advertising campaigns and organic traffic to maximize lead generation and conversion rates","serviceType":"Landing Page Optimization","category":"Digital Marketing Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Mobile Conversion Optimization","description":"Mobile-specific optimization to improve conversion rates on smartphones and tablets, including responsive design and mobile UX improvements","serviceType":"Mobile Optimization","category":"Mobile Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"SaaS Conversion Optimization","description":"Specialized optimization for software-as-a-service companies focusing on trial-to-paid conversions, onboarding optimization, and customer retention","serviceType":"SaaS Optimization","category":"Software Services"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Digital Experience Optimization Program","description":"Comprehensive ongoing optimization program combining CRO, UX research, A\/B testing, and performance monitoring for sustained growth","serviceType":"Digital Experience Optimization","category":"Digital Marketing Services"}}]},"serviceArea":{"@type":"GeoShape","name":"Worldwide"},"seeks":["Increased conversion rates","Higher revenue per visitor","Improved user experience","Better return on advertising spend","Data-driven optimization strategies","Reduced customer acquisition costs","Improved customer lifetime value","Enhanced website performance","Mobile optimization","Checkout optimization","Landing page improvements","A\/B testing expertise","User research insights","Conversion funnel optimization","Revenue growth strategies"],"address":{"@type":"PostalAddress","addressLocality":"Portland","addressRegion":"Oregon","addressCountry":"United States","postalCode":"97201"},"keywords":["conversion rate optimization expert","CRO consultant","A\/B testing specialist","e-commerce optimization agency","user experience research","website conversion improvement","digital experience optimization","landing page optimization expert","mobile conversion specialist","SaaS conversion optimization","checkout optimization expert","revenue optimization consultant","growth hacking agency","conversion rate audit","website performance optimization","customer journey optimization","behavioral analytics expert","conversion funnel optimization","personalization strategy consultant","retention rate optimization expert"],"contactPoint":{"@type":"ContactPoint","telephone":"503-488-5935","contactType":"customer service","availableLanguage":"English"}}]}},"_links":{"self":[{"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/pages\/98460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/comments?post=98460"}],"version-history":[{"count":3,"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/pages\/98460\/revisions"}],"predecessor-version":[{"id":110958,"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/pages\/98460\/revisions\/110958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/media\/105719"}],"wp:attachment":[{"href":"https:\/\/thegood.com\/wp-json\/wp\/v2\/media?parent=98460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}