{"id":98610,"date":"2022-05-05T08:56:12","date_gmt":"2022-05-05T15:56:12","guid":{"rendered":"https:\/\/thegood.com\/?page_id=98610"},"modified":"2024-09-04T12:39:45","modified_gmt":"2024-09-04T19:39:45","slug":"bell-helmets","status":"publish","type":"case-studies","link":"https:\/\/thegood.com\/results\/bell-helmets\/","title":{"rendered":"Leading Helmet Brand Learns The Power Of Data-Driven Website Design"},"content":{"rendered":"
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\u201cThe Good helped direct us through a fundamental shift in how we\u2019ll build our websites for the decade to come.\u201d<\/div>
Heather Henricks<\/strong>,\u00a0Digital Brand Manager<\/em><\/div><\/div><\/div>
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5:1<\/strong><\/div>
return on investment<\/div><\/div> \n\n
27%<\/strong><\/div>
conversion rate increase<\/div><\/div> \n\n
143%<\/strong><\/div>
revenue increase<\/div><\/div> \n<\/div> <\/div> \n\n\n
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<\/p>\n\n\n\n

The Overview<\/h2>\n\n\n\n

Bell Helmets is a leading outdoor brand best known for its power sports and cycling helmets.<\/p>\n\n\n\n

The Challenge<\/h2>\n\n\n\n

At the outset of the engagement, Bell had recently completed a brand redesign which included an overhaul to their website. As with any brand focused redesign, a pretty site doesn\u2019t necessarily mean a high converting site.<\/p>\n\n\n\n

The Good was engaged to help optimize and improve the alignment between the new brand site and their consumers\u2019 needs so they would have a website that was not only attractive but also effective.<\/p>\n\n\n\n

The Solution<\/h2>\n\n\n\n

To accomplish that goal, Bell engaged The Good for our Digital Experience Optimization Program\u2122, a data-driven process designed to remove any barriers to conversion on their newly launched brand site. We utilized a variety of methods to optimize the site, including:<\/p>\n\n\n\n