{"id":98612,"date":"2022-04-14T06:00:08","date_gmt":"2022-04-14T13:00:08","guid":{"rendered":"https:\/\/thegood.com\/?page_id=98612"},"modified":"2024-08-29T13:02:37","modified_gmt":"2024-08-29T20:02:37","slug":"coastal-farm","status":"publish","type":"case-studies","link":"https:\/\/thegood.com\/results\/coastal-farm\/","title":{"rendered":"Coastal Farm & Ranch Optimized the Development of Their Ecommerce Site with an Audit"},"content":{"rendered":"
\"\"<\/div>
\u201cIf you are looking for an outside resource that is dedicated 100% to helping your company drive more eCommerce revenue, I think working with The Good would be an excellent choice.\u201d<\/div>
Steve Gehlen<\/strong>, Director of Digital Commerce, Coastal Farm & Ranch<\/em><\/div><\/div><\/div>
\n
360\u00b0<\/div>
analysis of audience data<\/div><\/div> \n\n
1<\/div>
high-touch strategy session<\/div><\/div> \n<\/div> <\/div> \n\n\n
\n
\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n

The Overview<\/h2>\n\n\n\n

Coastal Farm & Ranch is a chain of farm and ranch stores that employs over 750 people across 17 retail locations in Oregon and Washington. They\u2019ve been a part of the farm and ranch community since 1963, and believe in giving time to the community where they live.<\/p>\n\n\n\n

Coastal Farm & Ranch initially reached out to The Good because they were seeking a dedicated optimization expert to assist in the launch of their ecommerce site.<\/p>\n\n\n\n

<\/div>\n\n\n\n

The Challenge<\/h2>\n\n\n\n

Coastal Farm & Ranch had previously consulted with a design agency for a Discovery Phase, but were seeking a partner that could review their site wireframes and make conversion-focused recommendations that would be incorporated in the Design Phase.
<\/p>\n\n\n\n

Coastal Farm & Ranch wanted to ensure that the framework and structure of their site were completed properly from the start to avoid complications and roadblocks further along in the site development process. Getting a conversion-focused review this early in the design process is an effective way to reduce the risk of a surprise drop in conversions immediately after a site launch, and the following costly rework to resolve.
<\/p>\n\n\n\n

\n

\u201cThe Good did an excellent job \u2013 they were easy to work with during the scoping phase, and presented a clear proposal within our budget.\u201d
<\/p>\nSteve Gehlen<\/strong>, Director of Digital Commerce, Coastal Farm & Ranch<\/em><\/cite><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

The Process<\/h2>\n\n\n\n

Because Coastal Farm & Ranch\u2019s primary goal was identifying areas of opportunity and improvement with their in-progress site, The Good performed a wireframe audit. The purpose of the audit was to ensure that the wireframe templates were optimized to provide the best possible customer experience. For Coastal Farm & Ranch, that meant not only serving up key product details and value propositions but successfully translating the warmth of the in-store experience to the digital ecommerce environment.
<\/p>\n\n\n\n

As part of the data-backed wireframe audit, the team also conducted research on the company\u2019s target audience, popular products, and even arranged a store visit to ensure that the advice we were giving aligned with their core values and audience needs.
<\/p>\n\n\n\n

\n

\u201cThe Good uncovered new ideas and opportunities that we hadn\u2019t thought of before, even after we completed a very comprehensive Discovery Phase.\u201d
<\/p>\n<\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

The Solution<\/h2>\n\n\n\n

At the end of the audit<\/a> process, The Good delivered a comprehensive report of their findings in a detailed strategy session. The Good provided specific recommendations for improvements, and also included in-depth research on competing ecommerce sites that could be referenced later in the Design Phase.<\/p>\n\n\n\n

\n

\u201cThe audit report we received was full of fantastic insights that we hadn\u2019t thought of yet, and also identified some problem areas that we hadn\u2019t observed in our Discovery Phase\u201d<\/p>\n<\/blockquote>\n\n\n\n

The wireframe audit helped Coastal Farm & Ranch identify opportunity gaps and actionable insights to improve the overall design and functionality of their site wireframes.<\/p>\n\n\n\n

\n

\u201cWe were able to incorporate the wireframe input from The Good as a natural part of our Discovery Phase. \u00a0Their notes and input were very clear and made it easy to make the appropriate adjustments to our wireframes.\u201d<\/p>\n<\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

The Results<\/h2>\n\n\n\n

After the wireframe audit, Coastal Farm & Ranch incorporated the ideas and recommendations into their ecommerce website development process. The wireframe audit was a pivotal exercise that helped Coastal Farm & Ranch identify key problem areas early-on in the planning stage so they\u2019d be better equipped moving forward in the Design Phase. <\/p>\n\n\n\n

\n

\u201cI believe our new eCommerce website will be better off and result in higher conversion rates from Day 1 than it would\u2019ve been without the consultation from The Good.\u201d<\/p>\n<\/blockquote>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n
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\u201cIf you are looking for an outside resource that is dedicated 100% to helping your company drive more eCommerce revenue, I think working with The Good would be an excellent choice.\u201dSteve Gehlen, Director of Digital Commerce, Coastal Farm & Ranch 360\u00b0analysis of audience data 1high-touch strategy session The Overview Coastal Farm & Ranch is a chain of farm and ranch stores that employs over 750 people across 17 retail locations in Oregon and Washington. They\u2019ve been a part of the farm and ranch community since 1963, and believe in giving time to the community where they live. Coastal Farm &…<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","yoast_head":"\nCoastal Farm & Ranch Optimized the Development of Their Ecommerce Site with an Audit - The Good<\/title>\n<meta name=\"description\" content=\"Learn how Coastal Farm & Ranch Optimized the Development of Their Ecommerce Site with a DXO Audit\u2122.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegood.com\/results\/coastal-farm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coastal Farm & Ranch Optimized the Development of Their Ecommerce Site with an Audit\" \/>\n<meta property=\"og:description\" content=\"Learn how Coastal Farm & Ranch Optimized the Development of Their Ecommerce Site with a DXO Audit\u2122.\" \/>\n<meta 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