{"id":98613,"date":"2022-04-14T06:00:08","date_gmt":"2022-04-14T13:00:08","guid":{"rendered":"https:\/\/thegood.com\/?page_id=98613"},"modified":"2024-08-28T14:15:20","modified_gmt":"2024-08-28T21:15:20","slug":"cummins-allison","status":"publish","type":"case-studies","link":"https:\/\/thegood.com\/results\/cummins-allison\/","title":{"rendered":"Data-driven Landing Page Design Supports New Product Launch for B2B Manufacturer"},"content":{"rendered":"<div class=\"c-case-study-topper\"><div class=\"c-case-study-topper__content\"><div class=\"c-case-study-topper__logo-holder\"><img decoding=\"async\" width=\"300\" height=\"109\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/logo_short_cumminsallison-300x109.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/logo_short_cumminsallison-300x109.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/logo_short_cumminsallison.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div> <!-- \/.c-case-study-topper__logo-holder --><div class=\"c-case-study-topper__quote\">\u201cToday, Cummins Allison has a highly effective, data-driven landing page that aligns with proven website work from a previous project, their target audience, and with their branded visual design. It\u2019s a win-win-win situation.\u201d<\/div><\/div> <!-- \/.c-case-study-topper__content --><div class=\"c-case-study-topper__key-results\">\n<div class=\"c-case-study-topper__key-result\"><\/div> <!-- \/.c-case-study-topper__key-result -->\n\n<div class=\"c-case-study-topper__key-result\"><\/div> <!-- \/.c-case-study-topper__key-result -->\n\n<div class=\"c-case-study-topper__key-result\"><\/div> <!-- \/.c-case-study-topper__key-result -->\n<\/div> <!-- \/.c-case-study-topper__key-results --><\/div> <!-- \/.c-case-study-topper -->\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-overview\">The Overview<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Cummins Allison is a global leader in developing advanced technologies and equipment for counting, sorting, imaging and authenticating currency, checks, and coins. They serve major financial institutions worldwide.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge\">The Challenge<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Cummins Allison developed an innovative product for companies that handle large volumes of cash (financial institutions and casinos, for instance). They needed a landing page that would explain the benefits of the product and get prospects started on the path to purchase.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Based on the success of a previous\u00a0data-driven website redesign\u00a0The Good had completed with Cummins Allison, they approached us for help with the new project.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/cummins-allison-product-page.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>The previous redesign included developing data driven product detail pages.<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-process\">The Process<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">We referred to a previous <a href=\"https:\/\/thegood.com\/audit\/\">audit<\/a> we had conducted on Cummins Allison to help establish a baseline. Once you\u2019ve completed an engagement with us (if recent enough) much of that data can typically be applied to your next project. That makes subsequent work quicker and holds down costs.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">From there, we developed a content strategy and created wireframes best suited to the new product. We then moved on to the visual design layer.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution\">The Solution<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">We drew key messaging, themes, and visual assets from the marketing materials prepared by the Cummins Allison team for the new product. Using that information as a springboard, we developed targeted messaging for the right audience, taking careful aim to make sure the content would resonate and convert.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">We used the wireframes to lay out the chosen visual design, keeping alignment to existing brand guidelines and maintaining the look-and-feel of the prior data-backed redesign engagement.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Finally, we passed along the finished data-driven landing page to the Cummins Allison in-house development team for implementation.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/cummins-allison-landing-page.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-results\">The Results<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Today, Cummins Allison has a highly effective, data-driven landing page that aligns with proven website work from a previous project, their target audience, and with their branded visual design. It\u2019s a win-win-win situation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-they-got-there\">How They Got There<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">The work we completed for Cummins Allison included a combination of several of our service offerings, but these particular outcomes are the direct result of a custom <a href=\"https:\/\/thegood.com\/digital-experience-optimization-program\/\">Digital Experience Optimization Program\u2122<\/a>.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"featured_media":99175,"menu_order":170,"template":"","meta":{"_acf_changed":true,"content-type":"","wpcf-summary":[]},"service-type":[10144],"business-model":[10147],"industry":[10156,10153],"class_list":["post-98613","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","service-type-data-driven-redesign","business-model-ecommerce","industry-motor-vehicles","industry-physical-goods"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured.png",1200,697,false],"thumbnail":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured-150x150.png",150,150,true],"medium":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured-300x174.png",300,174,true],"medium_large":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured-768x446.png",768,446,true],"large":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured-1024x595.png",1024,595,true],"1536x1536":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured.png",1200,697,false],"2048x2048":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured.png",1200,697,false],"teaser":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured-380x215.png",380,215,true],"teaser-large":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured-760x430.png",760,430,true],"insights-featured":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured-600x349.png",600,349,true],"case-study-logo-small":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured-129x75.png",129,75,true],"gform-image-choice-sm":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured.png",300,174,false],"gform-image-choice-md":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured.png",400,232,false],"gform-image-choice-lg":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured.png",600,349,false],"profile_24":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured-24x24.png",24,24,true],"profile_48":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured-48x48.png",48,48,true],"profile_96":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured-96x96.png",96,96,true],"profile_150":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured-150x150.png",150,150,true],"profile_300":["https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured-300x300.png",300,300,true]},"post_excerpt_stackable_v2":"<p>\u201cToday, Cummins Allison has a highly effective, data-driven landing page that aligns with proven website work from a previous project, their target audience, and with their branded visual design. It\u2019s a win-win-win situation.\u201d The Overview Cummins Allison is a global leader in developing advanced technologies and equipment for counting, sorting, imaging and authenticating currency, checks, and coins. They serve major financial institutions worldwide. The Challenge Cummins Allison developed an innovative product for companies that handle large volumes of cash (financial institutions and casinos, for instance). They needed a landing page that would explain the benefits of the product and get&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data-driven Landing Page Design Supports New Product Launch for B2B Manufacturer - The Good<\/title>\n<meta name=\"description\" content=\"Learn why Cummins Allison chose The Good to design their data-driven landing page for a new product release\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegood.com\/results\/cummins-allison\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data-driven Landing Page Design Supports New 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