{"id":98615,"date":"2022-04-14T06:00:08","date_gmt":"2022-04-14T13:00:08","guid":{"rendered":"https:\/\/thegood.com\/?page_id=98615"},"modified":"2024-09-04T12:39:44","modified_gmt":"2024-09-04T19:39:44","slug":"easton","status":"publish","type":"case-studies","link":"https:\/\/thegood.com\/results\/easton\/","title":{"rendered":"Baseball Company Realizes 9:1 ROI On The DXO Program\u2122"},"content":{"rendered":"<div class=\"c-case-study-topper\"><div class=\"c-case-study-topper__content\"><div class=\"c-case-study-topper__logo-holder\"><img decoding=\"async\" width=\"300\" height=\"78\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/easton-baseball-logo-400x250-e1543958356282-300x78.png\" class=\"attachment-medium size-medium\" alt=\"Easton Baseball\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/easton-baseball-logo-400x250-e1543958356282-300x78.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/easton-baseball-logo-400x250-e1543958356282.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div> <!-- \/.c-case-study-topper__logo-holder --><div class=\"c-case-study-topper__quote\">\u201cBefore working with The Good, our [digital marketing spend] ROI was 4.5 to 1. After working with The Good it was 9 to 1. It literally doubled.\u201d<\/div><div class=\"c-case-study-topper__quote-attribution\"><div class=\"c-case-study-topper__quote-attribution-text\"><strong>Stephen Lease<\/strong>,\u00a0<em>Director of Digital Marketing, Easton Sports<\/em><\/div><\/div><\/div> <!-- \/.c-case-study-topper__content --><div class=\"c-case-study-topper__key-results\">\n<div class=\"c-case-study-topper__key-result\"><div class=\"c-case-study-topper__key-result__number\"><strong>9:1<\/strong><\/div><div class=\"c-case-study-topper__key-result__text\">return on investment<\/div><\/div> <!-- \/.c-case-study-topper__key-result -->\n\n<div class=\"c-case-study-topper__key-result\"><div class=\"c-case-study-topper__key-result__number\"><strong>94%<\/strong><\/div><div class=\"c-case-study-topper__key-result__text\">conversion rate increase<\/div><\/div> <!-- \/.c-case-study-topper__key-result -->\n\n<div class=\"c-case-study-topper__key-result\"><div class=\"c-case-study-topper__key-result__number\"><strong>659%<\/strong><\/div><div class=\"c-case-study-topper__key-result__text\">mobile revenue increase<\/div><\/div> <!-- \/.c-case-study-topper__key-result -->\n<\/div> <!-- \/.c-case-study-topper__key-results --><\/div> <!-- \/.c-case-study-topper -->\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe class='hippo-embed-frame hippo-embed-frame-inline-21402498' width='100%' height='100%' scrolling='no' style=\"display: block; margin-left: auto; margin-right: auto\" frameborder=0 marginwidth=0 marginheight=0 src='https:\/\/video.thegood.com\/video\/embed\/KgNPwk9LLZTVzYX_L9b_e_b05hYHgLkLK1McjHfhW8I?org_tok=5pD1e7SrWYyQbO6Ob9XsgA&#038;autoplay=false' allowfullscreen ><\/iframe><script>window.hippoEmbedSeo = \"\";<\/script><script src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-delivery-embed.js\" async><\/script><script>var hippoResponsiveInline21402498 = function() {var frames = document.querySelectorAll('.hippo-embed-frame-inline-21402498');for(var i = 0; i < frames.length; i++) {frames[i].style.height = (frames[i].offsetWidth\/1.777) + 'px';}};document.addEventListener('DOMContentLoaded', function() { hippoResponsiveInline21402498(); });window.addEventListener('resize', function() { setTimeout(hippoResponsiveInline21402498, 10); });hippoResponsiveInline21402498();<\/script><script>window._hippo_cx_domain = \"\";var hippo_script=document.createElement(\"script\");hippo_script.src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-embed-mh.js\";document.body.appendChild(hippo_script);<\/script>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-overview\">The Overview<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Easton Baseball is the biggest manufacturer of baseball equipment in the world. From bats to batting gloves, helmets and catchers gear, they do everything baseball.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Easton is the official supplier for Little League World Series and over 90% of college baseball swings are done holding an Easton bat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge\">The Challenge<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">When Easton approached The Good, they were looking to resonate better with their target market of the 15-year-old elite baseball athlete and grow direct-to-consumer online sales.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Easton was also spending a large digital marketing budget to drive traffic to their site without a high return on their investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-process\">The Process<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Easton engaged The Good to produce their initial user experience audit and data analysis, which is called a\u00a0<a href=\"https:\/\/thegood.com\/audit\/\">Digital Experience Optimization Audit\u2122<\/a>. The report highlighted challenges that were barriers to consumers purchasing from Easton.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In addition, Easton went through The Good\u2019s <a href=\"https:\/\/thegood.com\/digital-experience-optimization-program\/\">Digital Experience Optimization Program\u2122<\/a>, customized for Easton\u2019s specific online growth goals. The program identified and put into place a variety of user-experience improvements based on consumer feedback, as well as user testing and decision-making based on data analytics.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote blockquote-30 is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe program hands down paid for itself within the first six months.\u201d<\/p>\n<cite><strong>Stephen Lease<\/strong>,&nbsp;<em>Director of Digital Marketing, Easton Sports<\/em><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution\">The Solution<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">The initial research and resulting\u00a0<a href=\"https:\/\/thegood.com\/audit\/\">audit<\/a>\u00a0on Easton\u2019s website by The Good revealed that most online shoppers within the target market were visiting the site on a mobile device. However, Easton\u2019s site was not mobile friendly or built with responsive design in mind.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Utilizing the insights, The Good quickly worked with Easton to establish a mobile presence through the implementation of a responsive mobile friendly version of their website, directly engaging their target audience and resulting in a 659% increase year-over-year in mobile sales.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote blockquote-30 is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWorking with The Good we saw a 659% increase in mobile revenue. One of the main goals we had at Easton was to relate more to our target market, which is the 15-year-old elite athlete. So we wanted to become mobile.<\/p>\n\n\n\n<p>With The Good and their DXO Program\u2122 we were able to increase mobile revenue by 659% and achieve that goal of resonating with our target market.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-medium-font-size\">The Good\u2019s user research also discovered that when parents were on Easton\u2019s website looking to purchase a bat for their child, they were often met with a page of similar looking bats on the product category listing pages. They had no idea which bats were approved for their child\u2019s league and what the differences were between technologies and price points.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote blockquote-30 is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWorking with The Good increased our sales, improved conversion rates, and enhanced the user experience. The Good keeps Easton.com real, relevant, and everlasting.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-medium-font-size\">Combining Easton\u2019s product and competition league knowledge with The Good\u2019s user experience design, The Good designed a bat finder allowing the consumer to make a few easy selections via drop-down menus to research and find the best product for their needs.&nbsp;<strong>This resulted in a much quicker path to purchase, increasing ecommerce revenues 240%.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote blockquote-30 is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe saw a 240% increase in ecommerce revenue.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-medium-font-size\">Finally, The Good provided Easton with insight on which digital marketing channels were driving the highest consumer engagement, conversion rates and sales.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Combined with an improved user experience once consumers reached their site,\u00a0<strong>Easton saw a 9 to 1 return on investment.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-results\">The Results<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Today, through engaging The Good\u2019s <a href=\"https:\/\/thegood.com\/digital-experience-optimization-program\/\">Digital Experience Optimization Program\u2122<\/a>, Easton has seen\u00a0<strong>a 240% increase in ecommerce revenue, a 94% increase in conversion rate, a massive 659% increase in mobile revenue, and an overall 9:1 return on investment.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote blockquote-30 is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe biggest impact I saw when working with The Good, from a pure stat level, was the 94% in conversion rate increase. But the biggest thing that you can\u2019t really quantify is the confidence.\u201d<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-they-got-there\">How They Got There<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">The work we completed for Easton Baseball included a combination of several of our service offerings, but these particular outcomes are the direct result of the <a href=\"https:\/\/thegood.com\/digital-experience-optimization-program\/\">Digital Experience Optimization Program\u2122<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"featured_media":99179,"menu_order":250,"template":"","meta":{"_acf_changed":true,"content-type":"","wpcf-summary":[]},"service-type":[10141],"business-model":[10147],"industry":[10153],"class_list":["post-98615","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","service-type-conversion-growth-program","business-model-ecommerce","industry-physical-goods"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured.png",1200,697,false],"thumbnail":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured-150x150.png",150,150,true],"medium":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured-300x174.png",300,174,true],"medium_large":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured-768x446.png",768,446,true],"large":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured-1024x595.png",1024,595,true],"1536x1536":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured.png",1200,697,false],"2048x2048":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured.png",1200,697,false],"teaser":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured-380x215.png",380,215,true],"teaser-large":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured-760x430.png",760,430,true],"insights-featured":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured-600x349.png",600,349,true],"case-study-logo-small":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured-129x75.png",129,75,true],"gform-image-choice-sm":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured.png",300,174,false],"gform-image-choice-md":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured.png",400,232,false],"gform-image-choice-lg":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured.png",600,349,false],"profile_24":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured-24x24.png",24,24,true],"profile_48":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured-48x48.png",48,48,true],"profile_96":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured-96x96.png",96,96,true],"profile_150":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured-150x150.png",150,150,true],"profile_300":["https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured-300x300.png",300,300,true]},"post_excerpt_stackable_v2":"<p>\u201cBefore working with The Good, our [digital marketing spend] ROI was 4.5 to 1. After working with The Good it was 9 to 1. It literally doubled.\u201dStephen Lease,\u00a0Director of Digital Marketing, Easton Sports 9:1return on investment 94%conversion rate increase 659%mobile revenue increase The Overview Easton Baseball is the biggest manufacturer of baseball equipment in the world. From bats to batting gloves, helmets and catchers gear, they do everything baseball. Easton is the official supplier for Little League World Series and over 90% of college baseball swings are done holding an Easton bat. The Challenge When Easton approached The Good, they&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Baseball Company Realizes 9:1 ROI On The DXO Program\u2122 - The Good<\/title>\n<meta name=\"description\" content=\"The Good helped Easton Sports achieve a 9:1 ROI on the Digital Experience Optimization Program\u2122.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegood.com\/results\/easton\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Easton Baseball\" \/>\n<meta property=\"og:description\" content=\"Easton Baseball Realizes a 240% 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