{"id":98619,"date":"2022-04-14T06:00:07","date_gmt":"2022-04-14T13:00:07","guid":{"rendered":"https:\/\/thegood.com\/?page_id=98619"},"modified":"2024-09-04T12:39:35","modified_gmt":"2024-09-04T19:39:35","slug":"klean-kanteen","status":"publish","type":"case-studies","link":"https:\/\/thegood.com\/results\/klean-kanteen\/","title":{"rendered":"Klean Kanteen Reduces Support Inquiries and Improves The Mobile User Experience"},"content":{"rendered":"
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\u201cKlean Kanteen saw an improved overall user experience, a reduction in support inquiries through improved site support content, and ultimately, an 80% increase in mobile ecommerce revenues.\u201d<\/div><\/div>
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80%<\/strong><\/div>
mobile revenue increase<\/div><\/div> \n<\/div> <\/div> \n\n\n
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The Overview<\/h2>\n\n\n\n

Klean Kanteen introduced the first stainless steel, BPA-free, reusable water bottle in 2004. Today, they produce a full line of durable stainless steel solutions to replace toxic plastic and displace single-use container pollution.<\/p>\n\n\n\n

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The Problem<\/h2>\n\n\n\n

When Klean Kanteen approached The Good about improving their website, they were using a proprietary ecommerce platform that was hard to update. Their site was not mobile-friendly, had a poor user experience, and was not optimized for conversions.<\/p>\n\n\n\n

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The Solution<\/h2>\n\n\n\n

Initially, Klean Kanteen completed The Good\u2019s complimentary\u00a05-Factors<\/a> assessment to identify broad growth opportunities.<\/p>\n\n\n\n

After the initial assessment, The Good completed a deep dive audit<\/a>. This provided a more comprehensive list of opportunities across the site and highlighted strategic areas for improvement. This list included:<\/p>\n\n\n\n