{"id":98620,"date":"2022-04-14T06:00:08","date_gmt":"2022-04-14T13:00:08","guid":{"rendered":"https:\/\/thegood.com\/?page_id=98620"},"modified":"2025-02-03T17:05:38","modified_gmt":"2025-02-04T01:05:38","slug":"knoll","status":"publish","type":"case-studies","link":"https:\/\/thegood.com\/results\/knoll\/","title":{"rendered":"Knoll Improves Directional Guidance To Capitalize On Unprecedented Market Demand"},"content":{"rendered":"
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\u201cIt felt like a real partnership. The data showed that they were the right recommendations and that they were having an impact. So that was a very cool moment for us.\u201d<\/div>
– Pete Fallon, <\/em><\/strong><\/em><\/strong><\/em><\/strong>Director of Digital Design, Knoll<\/em><\/div><\/div><\/div>
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Roadmap of conversion improvement opportunities<\/div><\/div> \n\n
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Data-backed recommendations for improved navigation<\/div><\/div> \n\n
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A better website at the exact right moment<\/div><\/div> \n<\/div> <\/div> \n\n\n

The Overview<\/h2>\n\n\n\n

For more than 80 years, Knoll<\/a> has been designing workplace and residential furnishings that connect people to their work, their lives, and their world. Today, they offer a comprehensive portfolio of thoughtfully designed products that can adapt to changing environments both at home and in the office.<\/p>\n\n\n\n

The Challenge<\/h2>\n\n\n\n

When you\u2019ve been in business for almost a century, it\u2019s natural to have a few areas where you\u2019re just a step or two behind the latest technology and trends.<\/p>\n\n\n\n

Before engaging The Good, Knoll\u2019s biggest digital design challenge was an aging website \u2013 one that wasn\u2019t originally built to optimize for online sales.<\/p>\n\n\n\n

When Knoll first launched their website in 2012, the goal was to use it as a customer research platform. After viewing the products online, customers would contact a dealer or visit a retail store to complete the purchase. But over time consumer behaviors evolved and customers showed an increased interest in purchasing pieces directly from Knoll through an online storefront.<\/p>\n\n\n\n