{"id":98625,"date":"2022-04-14T06:00:07","date_gmt":"2022-04-14T13:00:07","guid":{"rendered":"https:\/\/thegood.com\/?page_id=98625"},"modified":"2024-08-29T13:00:29","modified_gmt":"2024-08-29T20:00:29","slug":"rollie-nation","status":"publish","type":"case-studies","link":"https:\/\/thegood.com\/results\/rollie-nation\/","title":{"rendered":"Rollie Nation Enhanced Their Mobile Browsing Experience"},"content":{"rendered":"
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“From the first presentation, we knew that The Good was a really good fit with our company. In working with The Good we\u2019ve seen a direct uplift in our conversion rates on both mobile and desktop sites.”<\/em><\/div>
Nish Mohil<\/em><\/strong>, Digital & Ecommerce Manager, Rollie Nation<\/em><\/div><\/div><\/div>
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165%<\/strong><\/div>
return on investment<\/div><\/div> \n\n
69%<\/strong><\/div>
improvement in clicks<\/div><\/div> \n\n
6%<\/strong><\/div>
growth in site-wide conversion rate<\/div><\/div> \n<\/div> <\/div> \n\n\n
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The Overview<\/h2>\n\n\n\n

Rollie Nation<\/a> is an Australian footwear brand known for their playful yet sophisticated travel shoes that appeal to an international audience. They sell their products in physical retail locations, as well as direct-to-consumer through their ecommerce website. <\/p>\n\n\n\n

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The Challenge<\/h2>\n\n\n\n

When we first kicked off, the client had recently undergone a thorough and expansive overhaul of their Australian mobile site, but they suspected that it could be further improved. They were looking for validation that the experience was both appealing to their audience and effective at converting their visitors into buyers. <\/p>\n\n\n\n

Nish Mohil, Rollie Nation\u2019s Digital and Ecommerce Manager, expressed specific goals related to the website browsing experience: <\/p>\n\n\n\n