{"id":98626,"date":"2022-04-14T06:00:07","date_gmt":"2022-04-14T13:00:07","guid":{"rendered":"https:\/\/thegood.com\/?page_id=98626"},"modified":"2024-08-28T14:31:14","modified_gmt":"2024-08-28T21:31:14","slug":"snow-peak","status":"publish","type":"case-studies","link":"https:\/\/thegood.com\/results\/snow-peak\/","title":{"rendered":"Outdoor Lifestyle Brand Increased Online Revenue by 149%"},"content":{"rendered":"<div class=\"c-case-study-topper\"><div class=\"c-case-study-topper__content\"><div class=\"c-case-study-topper__logo-holder\"><img decoding=\"async\" width=\"300\" height=\"94\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/snow-peak-case-study-logo-300x94.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/snow-peak-case-study-logo-300x94.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/snow-peak-case-study-logo-240x75.png 240w, https:\/\/thegood.com\/wp-content\/uploads\/snow-peak-case-study-logo.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div> <!-- \/.c-case-study-topper__logo-holder --><div class=\"c-case-study-topper__quote\">\u201cWe saw a huge 149% increase [in revenue] year over year, and a 108% increase in conversion rate. We continue to see growth.\u201d<\/div><div class=\"c-case-study-topper__quote-attribution\"><div class=\"c-case-study-topper__quote-attribution-text\"><strong>Russell Borne<\/strong>,\u00a0<em>Brand Manager, Snow Peak<\/em><\/div><\/div><\/div> <!-- \/.c-case-study-topper__content --><div class=\"c-case-study-topper__key-results\">\n<div class=\"c-case-study-topper__key-result\"><div class=\"c-case-study-topper__key-result__number\"><strong>3:1<\/strong><\/div><div class=\"c-case-study-topper__key-result__text\">return on investment<\/div><\/div> <!-- \/.c-case-study-topper__key-result -->\n\n<div class=\"c-case-study-topper__key-result\"><div class=\"c-case-study-topper__key-result__number\"><strong>108%<\/strong><\/div><div class=\"c-case-study-topper__key-result__text\">conversion rate increase<\/div><\/div> <!-- \/.c-case-study-topper__key-result -->\n\n<div class=\"c-case-study-topper__key-result\"><div class=\"c-case-study-topper__key-result__number\"><strong>30%<\/strong><\/div><div class=\"c-case-study-topper__key-result__text\">average order value increase<\/div><\/div> <!-- \/.c-case-study-topper__key-result -->\n<\/div> <!-- \/.c-case-study-topper__key-results --><\/div> <!-- \/.c-case-study-topper -->\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe class='hippo-embed-frame hippo-embed-frame-inline-21402599' width='100%' height='100%' scrolling='no' style=\"display: block; margin-left: auto; margin-right: auto\" frameborder=0 marginwidth=0 marginheight=0 src='https:\/\/video.thegood.com\/video\/embed\/FrIZrMzZOqIDuTT994PEIDrd6kouVdnYPYDtdCMv2LA?org_tok=5pD1e7SrWYyQbO6Ob9XsgA&#038;autoplay=false' allowfullscreen ><\/iframe><script>window.hippoEmbedSeo = \"\";<\/script><script src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-delivery-embed.js\" async><\/script><script>var hippoResponsiveInline21402599 = function() {var frames = document.querySelectorAll('.hippo-embed-frame-inline-21402599');for(var i = 0; i < frames.length; i++) {frames[i].style.height = (frames[i].offsetWidth\/1.777) + 'px';}};document.addEventListener('DOMContentLoaded', function() { hippoResponsiveInline21402599(); });window.addEventListener('resize', function() { setTimeout(hippoResponsiveInline21402599, 10); });hippoResponsiveInline21402599();<\/script><script>window._hippo_cx_domain = \"\";var hippo_script=document.createElement(\"script\");hippo_script.src=\"https:\/\/hippo-embed-scripts.s3.amazonaws.com\/video-embed-mh.js\";document.body.appendChild(hippo_script);<\/script>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge\">The Challenge<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">When Snow Peak approached The Good, they were looking to completely overhaul their website and didn\u2019t know where to start. Snow Peak was spending a large amount of their budget to drive traffic to their site but weren\u2019t seeing a high return on investment from their digital marketing and advertising spend.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In addition, their traffic didn\u2019t convert at a very high rate, and when it did, their average order value was lower than desired. The challenge was to reverse this trend to grow online revenues.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-process\">The Process<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">The Good approached this challenge by producing an initial user experience audit and data analysis of snowpeak.com. The report highlighted challenges that were barriers to consumers purchasing on snowpeak.com.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The Good also suggested that, instead of a complete redesign, Snow Peak should implement The Good\u2019s <a href=\"https:\/\/thegood.com\/digital-experience-optimization-program\/\">Digital Experience Optimization Program\u2122<\/a>, a unique data-driven process that identifies and validates website improvements.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The\u00a0<strong>Digital Experience Optimization Program\u2122<\/strong>\u00a0identified and outlined a variety of user-experience improvements based on Snow Peak\u2019s consumer feedback as well as user-testing and decision-making based on data analytics.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution\">The Solution<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">As a result of the\u00a0site <a href=\"https:\/\/thegood.com\/audit\/\">audit<\/a>, The Good discovered a major root problem. Due to the high demand for Snow Peak\u2019s products, snowpeak.com was consistently showing items as out-of-stock.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">This and other issues frustrated consumers and was causing challenges with high bounce rates, high desertion rates, below average order values, and a low conversion rate.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">From there, The Good used the\u00a0<strong>Digital Experience Optimization Program\u2122<\/strong>\u00a0to help form a user experience design and conversion rate optimization strategy for Snow Peak aimed at solving these problems and increasing growth.\u00a0<strong>This resulted in a year over year revenue increase of 149%.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote blockquote-30 is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThings that surprised me about working with The Good were not just the 149% increases in revenue, but also the small tweaks you can make to make big differences.\u201d<\/p>\n<cite><strong>Russell Borne<\/strong>,&nbsp;<em>Brand Manager, Snow Peak<\/em><\/cite><\/blockquote>\n\n\n\n<p class=\"has-medium-font-size\">Part of this strategy included allowing consumers to be notified when items returned to stock, putting them first in line to be able to purchase, and turning out-of-stock items into future revenue. This resulted in a 108% conversion rate increase.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote blockquote-30 is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI think the high demand for our product makes it go out of stock a lot. And what we\u2019ve been able to implement with The Good was a feature to allow the customer to say \u201cnotify me when this is back in stock\u201d and that has been one of the most effective ways to grow revenue.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-medium-font-size\">In addition, The Good used the\u00a0<strong>Digital Experience Optimization Program\u2122<\/strong>\u00a0to put a focused effort towards understanding which digital marketing channels were delivering the highest return on investment for Snow Peak.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The Good recommended incorporating free shipping and related products during the checkout process to raise average order values.&nbsp;<strong>This resulted in a 30% increase in average order value.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote blockquote-30 is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe saw a 30% increase in average order value, and that wasn\u2019t throwing money into the black hole of digital advertising, but tweaking and honing in the site to be effective.\u201d<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-results\">The Results<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Today, Snow Peak has a much improved website that they continue review and revise with The Good on a monthly basis.&nbsp;<strong>They see a higher return on investment from their marketing spend and enjoy a 149% increase in online revenue.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote blockquote-30 is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe way that I understood it was that it\u2019s not good enough to build a brand new website. You have to keep it alive and keep it active, and always refresh. And not just because I have an instinct to redesign something to make it look nicer, but to have a strategy. And that\u2019s what The Good is able to offer me: a strategy for growth.\u201d<\/p>\n\n\n\n<p>\u201cWorking with The Good has changed how I\u2019ve thought about what success is for the web. It\u2019s not just revenue that I am looking at, it is order value and it is conversion rate.\u201d<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-they-got-there\">How They Got There<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">These outcomes for Snow Peaak are the direct result of the <a href=\"https:\/\/thegood.com\/digital-experience-optimization-program\/\">Digital Experience Optimization Program\u2122<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"featured_media":99203,"menu_order":140,"template":"","meta":{"_acf_changed":true,"content-type":"","wpcf-summary":[]},"service-type":[10141],"business-model":[10147],"industry":[10153],"class_list":["post-98626","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","service-type-conversion-growth-program","business-model-ecommerce","industry-physical-goods"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured.png",1200,697,false],"thumbnail":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured-150x150.png",150,150,true],"medium":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured-300x174.png",300,174,true],"medium_large":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured-768x446.png",768,446,true],"large":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured-1024x595.png",1024,595,true],"1536x1536":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured.png",1200,697,false],"2048x2048":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured.png",1200,697,false],"teaser":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured-380x215.png",380,215,true],"teaser-large":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured-760x430.png",760,430,true],"insights-featured":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured-600x349.png",600,349,true],"case-study-logo-small":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured-129x75.png",129,75,true],"gform-image-choice-sm":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured.png",300,174,false],"gform-image-choice-md":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured.png",400,232,false],"gform-image-choice-lg":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured.png",600,349,false],"profile_24":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured-24x24.png",24,24,true],"profile_48":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured-48x48.png",48,48,true],"profile_96":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured-96x96.png",96,96,true],"profile_150":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured-150x150.png",150,150,true],"profile_300":["https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured-300x300.png",300,300,true]},"post_excerpt_stackable_v2":"<p>\u201cWe saw a huge 149% increase [in revenue] year over year, and a 108% increase in conversion rate. We continue to see growth.\u201dRussell Borne,\u00a0Brand Manager, Snow Peak 3:1return on investment 108%conversion rate increase 30%average order value increase The Challenge When Snow Peak approached The Good, they were looking to completely overhaul their website and didn\u2019t know where to start. Snow Peak was spending a large amount of their budget to drive traffic to their site but weren\u2019t seeing a high return on investment from their digital marketing and advertising spend. In addition, their traffic didn\u2019t convert at a very high&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outdoor Lifestyle Brand Increased Online Revenue by 149% - The Good<\/title>\n<meta name=\"description\" content=\"Snow Peak has seen a 149% online revenue increase with the Digital Experience Optimization Program\u2122 as well as a 3:1 ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegood.com\/results\/snow-peak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Snow Peak\" \/>\n<meta property=\"og:description\" content=\"Snow 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