{"id":98789,"date":"2022-05-05T12:23:05","date_gmt":"2022-05-05T19:23:05","guid":{"rendered":"https:\/\/thegood.com\/?page_id=98789"},"modified":"2025-12-05T12:30:14","modified_gmt":"2025-12-05T20:30:14","slug":"results","status":"publish","type":"page","link":"https:\/\/thegood.com\/results\/","title":{"rendered":"Case Studies (2022 Redesign)"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-10193a7 ugb-container--v2 ugb-container--design-basic ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-10193a7-wrapper.ugb-container__wrapper{background-color:rgba(0,0,0,0) !important}.ugb-10193a7-wrapper.ugb-container__wrapper:before{background-color:#000000 !important}.ugb-10193a7-content-wrapper > h1,.ugb-10193a7-content-wrapper > h2,.ugb-10193a7-content-wrapper > h3,.ugb-10193a7-content-wrapper > h4,.ugb-10193a7-content-wrapper > h5,.ugb-10193a7-content-wrapper > h6{color:#ffffff}.ugb-10193a7-content-wrapper > p,.ugb-10193a7-content-wrapper > ol li,.ugb-10193a7-content-wrapper > ul li{color:#ffffff}.ugb-10193a7.ugb-container{background-color:#000000;background-image:url(https:\/\/thegood.com\/wp-content\/uploads\/TheGood_122021-16-min.jpg)}.ugb-10193a7.ugb-container:before{background-color:#000000;opacity:0.8}@media screen and (min-width:768px){.ugb-10193a7-content-wrapper.ugb-container__content-wrapper{width:90% !important}.ugb-10193a7.ugb-container{padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-10193a7-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-10193a7-content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-b21c443 ugb-main-block\"><style>.ugb-b21c443 .ugb-heading__title{text-align:center}.ugb-b21c443 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #0277c0;\" class=\"stk-highlight\">Hundreds of millions in revenue<\/span><span style=\"color: #ffffff;\" class=\"stk-highlight\"> generated with our strategic optimization programs.<\/span><\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-6a20dc1 ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-6a20dc1 hr.ugb-divider__hr{background-color:#0277c0 !important;height:3px !important;width:50% !important;margin-left:auto !important;margin-right:auto !important}.ugb-6a20dc1 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">But don\u2019t take our word for it. Hear about the amazing results from 15+ years in business, straight from the source.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<div class=\"c-case-studies-filter\"><div class=\"c-case-studies-filter__inner\"><div class=\"c-case-studies-filter__label\"><span>Find the perfect case study:<\/span><\/div> <!-- \/.c-case-studies-filter__label --><div class=\"facetwp-facet facetwp-facet-business_model facetwp-type-fselect\" data-name=\"business_model\" data-type=\"fselect\"><\/div><div class=\"facetwp-facet facetwp-facet-industry facetwp-type-fselect\" data-name=\"industry\" data-type=\"fselect\"><\/div><div class=\"facetwp-facet facetwp-facet-reset facetwp-type-reset\" data-name=\"reset\" data-type=\"reset\"><\/div><\/div> <!-- \/.c-case-studies-filter__inner--><\/div> <!-- \/.c-case-studies-filter --><div class=\"c-case-studies-list facetwp-template\"><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/xerox\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"Xerox\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Xerox-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/xerox\/\">How Xerox Leveraged User Insights To Inform A Redesigned Shopping Experience<\/a><\/h2><p>See how Xerox <strong>established a robust experimentation practice<\/strong> with\u00a0The Good\u2019s Digital Experience Optimization Program\u2122.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/xerox\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/the-economist\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Economist-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"The Economist\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Economist-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Economist-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/the-economist\/\">How The Economist Defined &amp; Executed Key Opportunities To Improve Their Paywall<\/a><\/h2><p><span style=\"font-weight: 400;\">Learn how The Economist leveraged the Digital Experience Optimization Program\u2122 to <strong>better define and execute their paywall improvement opportunities<\/strong>.\u00a0<\/span><\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/the-economist\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/insights\/the-telegraph\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/telegraph-feature-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"telegraph case study\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/telegraph-feature-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/telegraph-feature-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/insights\/the-telegraph\/\">The Telegraph Improved Stakeholder Buy-In With Data-Backed Practices<\/a><\/h2><p><span style=\"font-weight: 400;\">Learn how The Telegraph <strong>improved stakeholder buy-in and subscriber quality<\/strong> with data-backed practices and a custom Digital Experience Optimization Program\u2122.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/insights\/the-telegraph\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/insights\/idx\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/IDX-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/IDX-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/IDX-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/insights\/idx\/\">How Experimentation Allowed IDX To Expand From B2B to B2C<\/a><\/h2><p>Find out how IDX <strong>gained a competitive edge in an increasingly dense security market<\/strong> with the Digital Experience Optimization Program\u2122.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/insights\/idx\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/knoll\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Knoll-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Knoll-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Knoll-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/knoll\/\">Knoll Improves Directional Guidance To Capitalize On Unprecedented Market Demand<\/a><\/h2><p>See how Knoll <strong>laid the groundwork for a better website<\/strong> at exactly the right moment\u00a0with our Digital Experience Optimization Program\u2122.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/knoll\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/autodesk\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Autodesk-760x430.jpg\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"Autodesk case study feature image\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Autodesk-760x430.jpg 760w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Autodesk-380x215.jpg 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/autodesk\/\">Autodesk Improves Their Checkout Experience With A Digital Experience Optimization Audit\u2122<\/a><\/h2><p>How we clearly defined conversion barriers and gave Autodesk a strategic roadmap of testing opportunities to improve the registration and checkout experience.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/autodesk\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies-insert\"><div class=\"c-case-studies-list__item-case-studies-insert__inner\">\n<p>\u201cThe Good\u2019s research expertise and fresh insight has made them a valuable partner.<\/p>\n\n\n\n<p>Their recommendations have helped us <strong>move the needle on customer engagement and drive product growth<\/strong>.\u201d<\/p>\n\n\n<div class=\"c-case-study-insert-attribution\"><div class=\"c-case-study-insert-attribution__photo-holder\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/0-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Aditya Lakshminarayan\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/0-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/0-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/0-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/0-96x96.jpg 96w, https:\/\/thegood.com\/wp-content\/uploads\/0.jpg 177w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div> <!-- \/.c-case-study-insert-attribution__photo-holder --><div class=\"c-case-study-insert-attribution__content\"><div class=\"c-case-study-insert-attribution__name\"><strong>ADITYA LAKSHMINARAYAN<\/strong><\/div><div class=\"c-case-study-insert-attribution__title\">PRODUCT MARKETING MANAGER \/<br>ADOBE DOCUMENT CLOUD<\/div><\/div> <!-- \/.c-case-study-insert-attribution__content --><div class=\"c-case-study-insert-attribution__logo-holder\"><img decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/adobe-logo-white-exp.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/adobe-logo-white-exp.png 170w, https:\/\/thegood.com\/wp-content\/uploads\/adobe-logo-white-exp-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/adobe-logo-white-exp-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/adobe-logo-white-exp-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/adobe-logo-white-exp-96x96.png 96w\" sizes=\"(max-width: 170px) 100vw, 170px\" \/><\/div> <!-- \/.c-case-study-insert-attribution__logo-holder --><\/div> <!-- \/.c-case-study-insert-attribution --><div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div><\/div> <!-- \/.c-case-studies-list__item-case-studies-insert__inner --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/helium-10\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Helium-10-760x430.jpg\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"The Good \u2013 Helium 10\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Helium-10-760x430.jpg 760w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Helium-10-380x215.jpg 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/helium-10\/\">Helium 10 Optimizes Their User Experience To Better Communicate Core Software Benefits<\/a><\/h2><p>A DXO Audit\u2122 and ongoing Digital Experience Optimization Program\u2122 gave Helium 10 the user insights and validation needed to improve their homepage, menu, registration experience, and more.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/helium-10\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/mastercraft\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/MasterCraft-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"MasterCraft-Featured\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/MasterCraft-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/MasterCraft-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/mastercraft\/\">How Premium Boat Manufacturer MasterCraft Optimized Their Website For High-Consideration Shoppers<\/a><\/h2><p><span style=\"font-weight: 400;\">Learn how performance boat manufacturer MasterCraft built a library of user insights and implemented website improvements for a <strong>33:1 return on investment<\/strong> with The Good\u2019s Digital Experience Optimization Program\u2122.<\/span><\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/mastercraft\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/munchkin\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/munchkin-feature-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"munchkin case study\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/munchkin-feature-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/munchkin-feature-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/munchkin\/\">Munchkin Decreases Bounce Rate By Improving The Mobile User Experience<\/a><\/h2><p>Discover how Munchkin leveraged\u00a0research-backed recommendations\u00a0to <strong>decrease bounce rate and improve customer engagement<\/strong> with The Good&#8217;s Digital Experience Optimization Program\u2122.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/munchkin\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/ideou\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/IDEO-U-case-study-feature-760x430.jpg\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"IDEO U case study feature\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/IDEO-U-case-study-feature-760x430.jpg 760w, https:\/\/thegood.com\/wp-content\/uploads\/IDEO-U-case-study-feature-380x215.jpg 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/ideou\/\">IDEO U Improved The Path To Purchase For Their Online Learning Experience<\/a><\/h2><p>See how IDEO U <strong>improved course discovery and the enrollment experience<\/strong> with our Digital Experience Optimization Audit\u2122.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/ideou\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/insights\/laird-superfood\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/laird-feature-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"laird case study\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/laird-feature-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/laird-feature-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/insights\/laird-superfood\/\">Laird Superfood Sees 17:1 ROI On The DXO Program\u2122<\/a><\/h2><p>The team at Laird Superfood shares how they <strong>achieved a 17:1 ROI<\/strong> on the Digital Experience Optimization Program\u2122 with a &#8220;stay curious, test to learn&#8221; mindset.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/insights\/laird-superfood\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies-insert\"><div class=\"c-case-studies-list__item-case-studies-insert__inner\">\n<p>\u201cI would recommend The Good\u2019s services to any business that operates ecommerce, especially if they\u2019re looking for <strong>a partner that can drive measurable results month after month<\/strong>.\u201d<\/p>\n\n\n<div class=\"c-case-study-insert-attribution\"><div class=\"c-case-study-insert-attribution__photo-holder\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/j-cassady-headshot-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"jessica cassady headshot\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/j-cassady-headshot-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/j-cassady-headshot-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/j-cassady-headshot-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/j-cassady-headshot-96x96.jpg 96w, https:\/\/thegood.com\/wp-content\/uploads\/j-cassady-headshot-300x300.jpg 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div> <!-- \/.c-case-study-insert-attribution__photo-holder --><div class=\"c-case-study-insert-attribution__content\"><div class=\"c-case-study-insert-attribution__name\"><strong>JESSICA CASSADY<\/strong><\/div><div class=\"c-case-study-insert-attribution__title\">DIRECTOR OF MARKETING \/<br>MARMOSET<\/div><\/div> <!-- \/.c-case-study-insert-attribution__content --><div class=\"c-case-study-insert-attribution__logo-holder\"><img decoding=\"async\" width=\"220\" height=\"99\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/marmoset-square-logo-e1681854655865.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/marmoset-square-logo-e1681854655865.png 220w, https:\/\/thegood.com\/wp-content\/uploads\/marmoset-square-logo-e1681854655865-167x75.png 167w\" sizes=\"(max-width: 220px) 100vw, 220px\" \/><\/div> <!-- \/.c-case-study-insert-attribution__logo-holder --><\/div> <!-- \/.c-case-study-insert-attribution --><div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div><\/div> <!-- \/.c-case-studies-list__item-case-studies-insert__inner --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/insights\/truecable\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-trueCABLE-760x430.jpg\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"the website home page for trueCABLE.\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-trueCABLE-760x430.jpg 760w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-trueCABLE-380x215.jpg 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/insights\/truecable\/\">How trueCABLE\u2019s Customer-Centered Mindset Laid The Foundation For An Experimentation Practice<\/a><\/h2><p>Learn how trueCABLE stays customer-centered and leverages learnings from the DXO Program\u2122 to <strong>support their growth goals<\/strong>.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/insights\/truecable\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/insights\/dynojet-case-study\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Dynojet-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"Dynojet homepage\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Dynojet-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Dynojet-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/insights\/dynojet-case-study\/\">Dynojet Sees $5 Million in Annualized Revenue Gains By Filling Gaps In Their Org Chart<\/a><\/h2><p>Find out how Dynojet <strong>unlocked the expertise of a whole team<\/strong> of strategists, researchers, designers, and more on the Digital Experience Optimization Program\u2122.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/insights\/dynojet-case-study\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/beckett-simonon\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Beckett-Simonon-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Beckett-Simonon-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Beckett-Simonon-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/beckett-simonon\/\">Beckett Simonon Sees an Annualized ROI of 237% on the DXO Program\u2122<\/a><\/h2><p>Learn how Beckett Simonon was able to see an <strong>annualized ROI of 237% <\/strong>on the Digital Experience Optimization Program\u2122.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/beckett-simonon\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/fully\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Fully-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Fully-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Fully-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/fully\/\">DTC Furniture Maker Fully Turns An Out-of-stock Issue Into A 75:1 ROI<\/a><\/h2><p>Learn how they navigated unprecedented demand (and out-of-stock issues) to ultimately generate a <strong>75:1 return on their investment<\/strong> in The Good\u2019s DXO Program\u2122.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/fully\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/prep-expert\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Prep-Expert-Case-Study-760x430.jpg\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Prep-Expert-Case-Study-760x430.jpg 760w, https:\/\/thegood.com\/wp-content\/uploads\/Prep-Expert-Case-Study-380x215.jpg 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/prep-expert\/\">Prep Expert Optimizes Their Website For 64:1 ROI<\/a><\/h2><p>Learn how Prep Expert used data-backed decision-making to <strong>cut through internal politics and achieve 64:1 ROI<\/strong> on The Good\u2019s Digital Experience Optimization Program\u2122.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/prep-expert\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/tiege-hanley\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Tiege-Hanley-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Tiege-Hanley-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Tiege-Hanley-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/tiege-hanley\/\">Tiege Hanley Optimized the User Experience of Their Website with a DXO Audit\u2122<\/a><\/h2><p>Learn how Tiege Hanley unlocked new opportunities to improve the user experience of their ecommerce website with the Digital Experience Optimization Audit\u2122.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/tiege-hanley\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/diane-james\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Diane-James-Home-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Diane-James-Home-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Diane-James-Home-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/diane-james\/\">Diane James Homes Identifies Best-Fit Customers With The DXO Program\u2122<\/a><\/h2><p>Hear from Carolyn McDonough, Co-CEO of Diane James Home, about how they leveraged The Good&#8217;s expertise to identify and optimize for their best-fit customers.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/diane-james\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/swissgear\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Swiss-Gear-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"Swiss Gear\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Swiss-Gear-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Swiss-Gear-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/swissgear\/\">Swiss Gear Priotized Experimentation To Improve Off-Season User Experience<\/a><\/h2><p>See how Swiss Gear leveraged experimentation to improve off-season user experience with The Good\u2019s Digital Experience Optimization Program\u2122.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/swissgear\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/insights\/emanualonline-case-study\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-eManual-Online-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-eManual-Online-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-eManual-Online-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/insights\/emanualonline-case-study\/\">eManualOnline Sees A \u00a3530K Increase In Annualized Revenue<\/a><\/h2><p>Read h<span style=\"font-weight: 400;\">ow eManualOnline embraced a spirit of experimentation by working with The Good for a 50% win rate and a 9:1 ROI.<\/span><\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/insights\/emanualonline-case-study\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/wheelership\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-WheelerShip-Case-Study-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"The Good \u2013 WheelerShip Case Study Featured\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-WheelerShip-Case-Study-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-WheelerShip-Case-Study-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/wheelership\/\">WheelerShip Smoothly Navigates a Website Replatforming &amp; Redesign for an Improved Conversion Funnel<\/a><\/h2><p>Learn how WheelerShip dramatically improved UX during a website re-platforming and redesign thanks to The Good\u2019s <a href=\"https:\/\/thegood.com\/digital-experience-optimization-program\/\">Digital Experience Optimization Program\u2122<\/a>.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/wheelership\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/optic-nerve\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Optic-Nerve-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Optic-Nerve-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Optic-Nerve-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/optic-nerve\/\">Independent Sunglass Brand Builds New Website Based on User Behavior<\/a><\/h2><p>Learn how Optic Nerve <strong>increased online revenue by 84%<\/strong> in the highly competitive, big-company-dominated sunglasses industry with The Good\u2019s Digital Experience Optimization Program\u2122.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/optic-nerve\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies-insert\"><div class=\"c-case-studies-list__item-case-studies-insert__inner\">\n<p>\u201cThe team at <strong>The Good have expertise and investigative analytics skills like I\u2019ve never seen before<\/strong>. Their ability to dive in, research, analyze, and apply their findings to action items that get real results, has been so valuable for our business and bottom line.\u201d<\/p>\n\n\n<div class=\"c-case-study-insert-attribution\"><div class=\"c-case-study-insert-attribution__photo-holder\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/marieforleo-approvedshots-01-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Marie Forleo headshot\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/marieforleo-approvedshots-01-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/marieforleo-approvedshots-01-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/marieforleo-approvedshots-01-610x610.jpg 610w, https:\/\/thegood.com\/wp-content\/uploads\/marieforleo-approvedshots-01-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/marieforleo-approvedshots-01-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/marieforleo-approvedshots-01-96x96.jpg 96w, https:\/\/thegood.com\/wp-content\/uploads\/marieforleo-approvedshots-01-100x100.jpg 100w, https:\/\/thegood.com\/wp-content\/uploads\/marieforleo-approvedshots-01.jpg 640w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div> <!-- \/.c-case-study-insert-attribution__photo-holder --><div class=\"c-case-study-insert-attribution__content\"><div class=\"c-case-study-insert-attribution__name\"><strong>MARIE FORLEO<\/strong><\/div><div class=\"c-case-study-insert-attribution__title\">FOUNDER &amp; ENTREPRENEUR \/<br>B-SCHOOL, MARIETV, COPY CURE<\/div><\/div> <!-- \/.c-case-study-insert-attribution__content --><\/div> <!-- \/.c-case-study-insert-attribution --><div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div><\/div> <!-- \/.c-case-studies-list__item-case-studies-insert__inner --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/snow-peak\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Snow-Peak-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/snow-peak\/\">Outdoor Lifestyle Brand Increased Online Revenue by 149%<\/a><\/h2><p>Hear from Russell Borne, Brand Manager at Snow Peak, about how they unlocked <strong>149% online sales growth<\/strong> with The Good\u2019s <a href=\"https:\/\/thegood.com\/digital-experience-optimization-program\/\">Digital Experience Optimization Program\u2122<\/a>.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/snow-peak\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies-insert\"><div class=\"c-case-studies-list__item-case-studies-insert__inner\">\n<p>\u201cIn terms of capability and outcomes, other agencies could possibly do this, but <strong>The Good\u2019s expertise, methodology, and conversations\u2026 that\u2019s what made the difference<\/strong>. The people, the quality of service, and the results.\u201d<\/p>\n\n\n<div class=\"c-case-study-insert-attribution\"><div class=\"c-case-study-insert-attribution__photo-holder\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/nicholas-hurtado-beckett-simonon-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/nicholas-hurtado-beckett-simonon-150x150.png 150w, https:\/\/thegood.com\/wp-content\/uploads\/nicholas-hurtado-beckett-simonon-24x24.png 24w, https:\/\/thegood.com\/wp-content\/uploads\/nicholas-hurtado-beckett-simonon-48x48.png 48w, https:\/\/thegood.com\/wp-content\/uploads\/nicholas-hurtado-beckett-simonon-96x96.png 96w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div> <!-- \/.c-case-study-insert-attribution__photo-holder --><div class=\"c-case-study-insert-attribution__content\"><div class=\"c-case-study-insert-attribution__name\"><strong>NICHOLAS HURTADO<\/strong><\/div><div class=\"c-case-study-insert-attribution__title\">CO-FOUNDER \/ BECKETT SIMONON<\/div><\/div> <!-- \/.c-case-study-insert-attribution__content --><div class=\"c-case-study-insert-attribution__logo-holder\"><img decoding=\"async\" width=\"300\" height=\"224\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/beckett-simonon-logo-300x224.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/beckett-simonon-logo-300x224.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/beckett-simonon-logo-1024x764.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/beckett-simonon-logo-768x573.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/beckett-simonon-logo-1536x1146.png 1536w, https:\/\/thegood.com\/wp-content\/uploads\/beckett-simonon-logo-610x455.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/beckett-simonon-logo.png 1586w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div> <!-- \/.c-case-study-insert-attribution__logo-holder --><\/div> <!-- \/.c-case-study-insert-attribution --><div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div><\/div> <!-- \/.c-case-studies-list__item-case-studies-insert__inner --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/rollie-nation\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Rollie-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Rollie-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Rollie-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/rollie-nation\/\">Rollie Nation Enhanced Their Mobile Browsing Experience<\/a><\/h2><p>Learn how Rollie Nation saw a\u00a0<strong>165% return on investment<\/strong> with The Good\u2019s <a href=\"https:\/\/thegood.com\/digital-experience-optimization-program\/\">Digital Experience Optimization Program\u2122<\/a>.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/rollie-nation\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/custom-design-tool\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Custom-Design-Tool-760x430.jpg\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"The Good - Custom Design Tool\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Custom-Design-Tool-760x430.jpg 760w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-Custom-Design-Tool-380x215.jpg 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/custom-design-tool\/\">Custom Design Tool Leverages Key User Insights To Increase Registrations<\/a><\/h2><p><span style=\"font-weight: 400;\">How an in-depth audit of the user experience uncovered key barriers to conversions and streamlined the path to registration. <\/span><\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/custom-design-tool\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/medelita\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Medelita-Case-Study-Featured-760x430.jpg\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"medelita case study feature\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Medelita-Case-Study-Featured-760x430.jpg 760w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Medelita-Case-Study-Featured-380x215.jpg 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/medelita\/\">Medelita Optimized Their Homepage with a Digital Experience Optimization Audit\u2122<\/a><\/h2><p>Learn how a 360-degree qualitative and quantitative analysis of Medelita\u2019s website resulted in improved desktop and mobile conversion rates.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/medelita\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/treering\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/TreeRing-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/TreeRing-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/TreeRing-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/treering\/\">TreeRing Expands Their Impact With A Full Team of Experts<\/a><\/h2><p>Learn how The Good&#8217;s roadmaps delivered a clear path to improved digital experiences for TreeRing.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/treering\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/cummins-allison\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Cummins-Allison-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/cummins-allison\/\">Data-driven Landing Page Design Supports New Product Launch for B2B Manufacturer<\/a><\/h2><p>Learn how Cummins Allison worked with The Good on <strong>data-driven landing page design <\/strong>for a successful B2B product launch.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/cummins-allison\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/insights\/the-good-studio-m-case-study\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Studio-M-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"Photo of Studio M website and logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Studio-M-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/The-Good-\u2013-Studio-M-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/insights\/the-good-studio-m-case-study\/\">Studio M Builds Experimentation and Innovation Into the Heart of the Decision-Making Process<\/a><\/h2><p>Studio M partnered with The Good to foster a culture of experimentation, helping them move <strong>beyond assumptions and into data-backed decisions<\/strong>.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/insights\/the-good-studio-m-case-study\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/cascade-designs\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Cascade-Designs-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Cascade-Designs-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Cascade-Designs-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/cascade-designs\/\">Adventure Brand Holding Company Redesigns 5 Ecommerce Sites<\/a><\/h2><p>Learn why Cascade Designs engaged The Good for a\u00a0<strong>data-driven redesign of 5 ecommerce sites<\/strong>\u00a0for their iconic adventure brands.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/cascade-designs\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/fayettechill\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Fayettechill-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Fayettechill-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Fayettechill-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/fayettechill\/\">Outdoor Apparel Company Unlocks User Insights And A 2:1 ROI<\/a><\/h2><p>Hear from Devin O\u2019Dea, CMO of Fayettechill, about how they unlocked user insights for a 2:1 return on investment on The Good&#8217;s Digital Experience Optimization Program\u2122.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/fayettechill\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/marmoset-music\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Marmoset-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Marmoset-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Marmoset-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/marmoset-music\/\">Marmoset Streamlined The Path To Purchase on The DXO Program\u2122<\/a><\/h2><p>Learn how Marmoset leveraged research and testing on the\u00a0Digital Experience Optimization Program\u2122 to direct users towards purchase.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/marmoset-music\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/university-oregon\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/University-of-Oregon-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/University-of-Oregon-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/University-of-Oregon-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/university-oregon\/\">University of Oregon Masters Program Brings In 91 New Students<\/a><\/h2><p>Learn how the University of Oregon <strong>brought in over 91 new master\u2019s program students<\/strong> with The Good\u2019s data-driven approach to website design.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/university-oregon\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies-insert\"><div class=\"c-case-studies-list__item-case-studies-insert__inner\">\n<p>&#8220;Working with The Good was an absolute pleasure. We ran a fairly large number of tests in a relatively limited timespan and found some real winners, which provided an overall ROAS well in excess of our typical vendor benchmarks. <strong>I wouldn&#8217;t hesitate to recommend them to anyone\u00a0looking for expert-level CRO.<\/strong>&#8220;<\/p>\n\n\n<div class=\"c-case-study-insert-attribution\"><div class=\"c-case-study-insert-attribution__photo-holder\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"aaron zagha newton baby\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-2-150x150.jpg 150w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-2-300x300.jpg 300w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-2-75x75.jpg 75w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-2-24x24.jpg 24w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-2-48x48.jpg 48w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-2-96x96.jpg 96w, https:\/\/thegood.com\/wp-content\/uploads\/Untitled-design-1-2.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div> <!-- \/.c-case-study-insert-attribution__photo-holder --><div class=\"c-case-study-insert-attribution__content\"><div class=\"c-case-study-insert-attribution__name\"><strong>Aaron Zagha<\/strong><\/div><div class=\"c-case-study-insert-attribution__title\">CMO \/ Newton baby<\/div><\/div> <!-- \/.c-case-study-insert-attribution__content --><div class=\"c-case-study-insert-attribution__logo-holder\"><img decoding=\"async\" width=\"300\" height=\"128\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/369b0e65baa677868142_NB-logo-green-300x128.png\" class=\"attachment-medium size-medium\" alt=\"newton baby logo\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/369b0e65baa677868142_NB-logo-green-300x128.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/369b0e65baa677868142_NB-logo-green-1024x435.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/369b0e65baa677868142_NB-logo-green-768x326.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/369b0e65baa677868142_NB-logo-green-1536x653.png 1536w, https:\/\/thegood.com\/wp-content\/uploads\/369b0e65baa677868142_NB-logo-green-2048x870.png 2048w, https:\/\/thegood.com\/wp-content\/uploads\/369b0e65baa677868142_NB-logo-green-600x255.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/369b0e65baa677868142_NB-logo-green-176x75.png 176w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div> <!-- \/.c-case-study-insert-attribution__logo-holder --><\/div> <!-- \/.c-case-study-insert-attribution --><div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div><\/div> <!-- \/.c-case-studies-list__item-case-studies-insert__inner --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/mercy-corps\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Mercy-Corps-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Mercy-Corps-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Mercy-Corps-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/mercy-corps\/\">Mercy Corps Boosts User Empathy and Understanding<\/a><\/h2><p>See how Mercy Corps\u00a0<strong>increased their user empathy and understanding<\/strong> with the Digital Experience Optimization Audit\u2122.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/mercy-corps\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/bell-helmets\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Bell-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Bell-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Bell-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/bell-helmets\/\">Leading Helmet Brand Learns The Power Of Data-Driven Website Design<\/a><\/h2><p>Hear from Heather Henricks, Digital Brand Manager, about how Bell Helmets leveraged digital experience optimization to fundamentally shift website redesign processes.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/bell-helmets\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/coastal-farm\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Coastal-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Coastal-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Coastal-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/coastal-farm\/\">Coastal Farm &amp; Ranch Optimized the Development of Their Ecommerce Site with an Audit<\/a><\/h2><p>Learn how Coastal Farm &amp; Ranch used The Good to optimize their work in the planning stage to drive better results upon launch.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/coastal-farm\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/klean-kanteen\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Klean-Kanteen-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Klean-Kanteen-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Klean-Kanteen-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/klean-kanteen\/\">Klean Kanteen Reduces Support Inquiries and Improves The Mobile User Experience<\/a><\/h2><p>Learn how Klean Kanteen leveraged research to prioritize website improvement opportunities and furthered its goal to displace single-use container pollution with The Good\u2019s DXO Program\u2122.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/klean-kanteen\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><div class=\"c-case-studies-list__item c-case-studies-list__item-case-studies\"><a href=\"https:\/\/thegood.com\/results\/easton\/\"><img decoding=\"async\" width=\"760\" height=\"430\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured-760x430.png\" class=\"attachment-teaser-large size-teaser-large wp-post-image\" alt=\"Easton\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured-760x430.png 760w, https:\/\/thegood.com\/wp-content\/uploads\/Easton-Featured-380x215.png 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><div class=\"c-case-studies-list__content\"><h2 class=\"c-case-studies-list__item__title\"><a href=\"https:\/\/thegood.com\/results\/easton\/\">Baseball Company Realizes 9:1 ROI On The DXO Program\u2122<\/a><\/h2><p>Hear from Stephen Lease, Director of Digital Marketing, about how Easton achieved <b>9:1 ROI<\/b> on The Good\u2019s Digital Experience Optimization Program\u2122.<\/p>\n<\/div> <!-- \/.c-case-studies-list__content --><div class=\"c-case-studies-list__cta\"><a href=\"https:\/\/thegood.com\/results\/easton\/\" class=\"o-btn o-btn--default\">See Full Case Study<\/a><\/div> <!-- \/.c-case-studies-list__cta --><\/div><\/div> <!-- \/.c-case-studies-list -->\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Hundreds of millions in revenue generated with our strategic optimization programs. But don\u2019t take our word for it. Hear about the amazing results from 15+ years in business, straight from the source.<\/p>\n","protected":false},"author":56,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-results.php","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":[],"footnotes":""},"class_list":["post-98789","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","teaser":"","teaser-large":"","insights-featured":"","case-study-logo-small":"","gform-image-choice-sm":"","gform-image-choice-md":"","gform-image-choice-lg":"","profile_24":"","profile_48":"","profile_96":"","profile_150":"","profile_300":""},"post_excerpt_stackable_v2":"<p>Hundreds of millions in revenue generated with our strategic optimization programs. But don\u2019t take our word for it. Hear about the amazing results from 15+ years in business, straight from the source. Find the perfect case study: How Xerox Leveraged User Insights To Inform A Redesigned Shopping ExperienceSee how Xerox established a robust experimentation practice with\u00a0The Good\u2019s Digital Experience Optimization Program\u2122. See Full Case Study How The Economist Defined &amp; Executed Key Opportunities To Improve Their PaywallLearn how The Economist leveraged the Digital Experience Optimization Program\u2122 to better define and execute their paywall improvement opportunities.\u00a0 See Full Case Study The&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Kyle Evans","url":"https:\/\/thegood.com\/author\/kyleevans\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Good Case Studies: Our Client Results Aren\u2019t An Accident<\/title>\n<meta name=\"description\" content=\"We&#039;ve helped some of the world\u2019s largest and most successful ecommerce brands convert more visitors into buyers. 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