{"id":99364,"date":"2022-06-06T09:46:11","date_gmt":"2022-06-06T16:46:11","guid":{"rendered":"https:\/\/thegood.com\/?post_type=insights&#038;p=99364"},"modified":"2022-06-06T09:46:14","modified_gmt":"2022-06-06T16:46:14","slug":"wheelership","status":"publish","type":"insights","link":"https:\/\/thegood.com\/insights\/wheelership\/","title":{"rendered":"Little-by-little: small steps that make a big difference (like over $2 million in annualized revenue)"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>\u201cThere\u2019s always small things, best practices, and little adjustments that you don\u2019t have to have big debates about. But sometimes it\u2019s less clear whether or not you\u2019re making really impactful choices. We forget that sometimes you have to go back to the starting line.\u201d<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>\u2013&nbsp;Kate Cannova, Chief Business Officer at WheelerShip<\/em><\/p>\n\n\n\n<p>When a website replatforming was in the works, Kate Cannova, Chief Business Officer at WheelerShip, made a decision that would have made others quiver in their boots: go right back to basics.&nbsp;<\/p>\n\n\n\n<p>A forced transition to Magento 2 presented plenty of challenges, but resulted in many opportunities and hard-won successes. For example, Kate was able to evolve WheelerShip\u2019s overall marketing strategy, including shifting to a customer experience model that focused on longevity.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here, you\u2019ll find out how Kate and WheelerShip&#8217;s long-term partnership with our team at The Good has generated results like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A 400% increase in desktop conversion rates<\/li><li>Over $2MM in annualized revenue gains<\/li><li>A harmonious fit that leaves everyone feeling jazzed after every meeting<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leading-with-empathy-for-a-customer-first-experience\"><strong>Leading with empathy for a customer-first experience<\/strong><\/h2>\n\n\n\n<p>Imagine you hit a pothole, crack your wheel rim, and need to replace it. You\u2019re tasked with finding something that matches what\u2019s already on your car, but you don\u2019t want to have to pay an arm and a leg to do it.&nbsp;<\/p>\n\n\n\n<p>That\u2019s where <a href=\"https:\/\/www.wheelership.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WheelerShip<\/a> helps with its original equipment replacement.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"417\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/wheelership-homepage.png\" alt=\"wheelership homepage\" class=\"wp-image-99367\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/wheelership-homepage.png 700w, https:\/\/thegood.com\/wp-content\/uploads\/wheelership-homepage-300x179.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/wheelership-homepage-610x363.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/wheelership-homepage-600x357.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/wheelership-homepage-126x75.png 126w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>\u201cYou\u2019re not going to find things that spin or light up, but if you borrow mom and dad\u2019s Mercedes while they\u2019re out of town and you break the wheel and need to replace it before they get home, you can do that with us for a lot less money than you would spend at a dealership,\u201d says Kate.&nbsp;<\/p>\n\n\n\n<p>By selling directly to the consumer, the brand puts the purchasing power back into the hands of the customer, allowing them to research what parts they need for their specific car and buy it at a much more favorable price.&nbsp;<\/p>\n\n\n\n<p>Today, the brand is a leading ecommerce retailer and wholesale distributor, shipping thousands of orders per month.&nbsp;<\/p>\n\n\n\n<p>Unlike, say, the jewelry industry or beauty market, consumers who come to WheelerShip are already in a heightened state of stress. They might be frustrated, scared, at the end of their tether, and unable to continue with their daily lives without their car. As such, it\u2019s been important for Kate and WheelerShip to lead with empathy and deliver every piece of information possible to a customer so they can make an informed decision.&nbsp;<\/p>\n\n\n\n<p>\u201cWe have to remove hurdles and barriers for the customer to have an easy purchasing experience,\u201d says Kate. \u201cSo we make sure we facilitate the purchase in a way that feels human. Of course, we want the website to be great, but people are always going to have questions, and a human connection allows them to feel confident that the product they\u2019re buying is the right one and, of course, high-quality.\u201d&nbsp;<\/p>\n\n\n\n<p>The union of The Good and WheelerShip was, in part, kismet. WheelerShip\u2019s founders happened to submit their website for review at a conference Jon was speaking at and it was chosen, leading to a <a href=\"https:\/\/thegood.com\/landing-page-teardown\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page teardown<\/a>.&nbsp;<\/p>\n\n\n\n<p>Back when we first joined forces, the brand was focused on one-off purchases, \u201cone-time wheel buyers\u201d as they dubbed it. With WheelerShip now more focused on longevity, our partnership has found similar focus when it comes to identifying and prioritizing projects that meet those objectives. Through the following services and a four-year partnership, we\u2019ve been able to experiment with key ways to keep customers coming back and increase their lifetime value with the brand:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Conversion Growth Program\u2122 \u2013 <\/strong>Monthly testing and optimization<\/li><li><strong>Data Integrity \u2013 <\/strong>Cleaning up Google Analytics data to get better attribution for marketing campaigns and make more confident, data-driven decisions going forward<\/li><li><strong>Supporting Website Migration \u2013 <\/strong>Ensuring learnings from Magento 1 were translated to Magento 2, as appropriate, but also evaluating and validating the redesign in real-time to optimize the launch<\/li><li><strong>Website Redesign \u2013 <\/strong>Supporting a re-branding, re-facing, and new site structure that came with the platform migration<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creating-a-cohesive-ecosystem-out-of-siloed-activities-and-a-scattered-marketing-strategy\"><strong>Creating a cohesive ecosystem out of siloed activities and a scattered marketing strategy<\/strong><\/h2>\n\n\n\n<p>Kate joined WheelerShip when everything was up in the air. The pandemic was in full swing, bringing with it global supply chain issues and a fear of the unknown. \u201cWe started to really reframe the thinking about long-term moves, switching from a customer service model to a customer experience model, which is a palpable shift. It\u2019s a philosophical shift and a behavioral shift,\u201d says Kate.&nbsp;<\/p>\n\n\n\n<p>But for someone whose natural state of being is data-driven decision making and who is a self-proclaimed nerd about numbers, it was important for Kate to take strategic steps in the right direction without disregarding the need for human connection that really ramped up during the pandemic.&nbsp;<\/p>\n\n\n\n<p>\u201cWe try to lead with the human experience,\u201d Kate admits. \u201cObviously, that has to translate to numbers in some way or another. But if we\u2019re not providing a certain kind of experience, then the numbers won\u2019t follow.\u201d&nbsp;<\/p>\n\n\n\n<p>At the time, there wasn\u2019t that extra layer of customer experience and the team wasn\u2019t evaluating the customer journey from end to end, so the data-driven and strategic methodology behind the <a href=\"https:\/\/thegood.com\/conversion-growth-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conversion Growth Program\u2122<\/a> seemed like the perfect solution.&nbsp;<\/p>\n\n\n\n<p>Kate was determined to delve into what made customers come back, how they could encourage repeat conversions, and what would make it easier for customers to purchase again once they had a new car or recommend the brand to their friends and family.&nbsp;<\/p>\n\n\n\n<p>\u201cI was really interested in taking the step toward evaluating the work that we were doing and approaching it as more of an ecosystem,\u201d Kate describes, explaining that the activities of WheelerShip\u2019s past were inherently siloed with no real cohesive marketing strategy.&nbsp;<\/p>\n\n\n\n<p>As well as identifying the small steps the brand could take to tighten up conversions and nurture long-term loyalty, the <a href=\"https:\/\/thegood.com\/insights\/engineering-growth-conversion-roi\/\">Conversion Growth Program\u2122 also focused on high-level ROI<\/a> gains.<strong> Over the course of four years, testing and optimization have earned WheelerShip $2MM+ in additional annualized revenue.&nbsp;<\/strong><\/p>\n\n\n\n<p>In one experiment, analytics showed us that users were spending on average less than 1 minute on product pages.&nbsp;<\/p>\n\n\n\n<p>Conducting customer interviews revealed that their priorities were:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>To verify that a product would match their vehicle<\/li><li>To get products immediately, since often their vehicle was out of commission until the product arrived<\/li><\/ul>\n\n\n\n<p>We hypothesized that free, expedited shipping was a competitive differentiator, and that by surfacing shipping incentives, we could win out over competitors with longer lead times.&nbsp;<\/p>\n\n\n\n<p>We tested adding a shipping timer near a sticky add to cart button and this resulted in an increase in both users adding products to the cart and a 5% uplift in overall transactions.&nbsp;<\/p>\n\n\n\n<p>Mobile:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/CONTROL-1-1-1024x768.png\" alt=\"mobile control and variant\" class=\"wp-image-99379\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/CONTROL-1-1-1024x768.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/CONTROL-1-1-300x225.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/CONTROL-1-1-768x576.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/CONTROL-1-1-610x458.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/CONTROL-1-1-600x450.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/CONTROL-1-1-100x75.png 100w, https:\/\/thegood.com\/wp-content\/uploads\/CONTROL-1-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Desktop:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"668\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/CONTROL-1-e1654472435998-1024x668.png\" alt=\"DESKTOP control and variant\" class=\"wp-image-99378\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/CONTROL-1-e1654472435998-1024x668.png 1024w, https:\/\/thegood.com\/wp-content\/uploads\/CONTROL-1-e1654472435998-300x196.png 300w, https:\/\/thegood.com\/wp-content\/uploads\/CONTROL-1-e1654472435998-768x501.png 768w, https:\/\/thegood.com\/wp-content\/uploads\/CONTROL-1-e1654472435998-610x398.png 610w, https:\/\/thegood.com\/wp-content\/uploads\/CONTROL-1-e1654472435998-600x391.png 600w, https:\/\/thegood.com\/wp-content\/uploads\/CONTROL-1-e1654472435998-115x75.png 115w, https:\/\/thegood.com\/wp-content\/uploads\/CONTROL-1-e1654472435998.png 1086w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>We also increased engagement on WheelerShip\u2019s online compatibility checker by overhauling the placement of the tool and the form fields, as well as asking customers for their feedback. Switching up the placement of product reviews and restyling them increased their visibility, and we decreased cart abandonment and streamlined the checkout process by testing various add-to-cart feedback methods.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-betrayed-by-google-analytics-uncovering-bad-data-and-asking-where-do-we-even-go-from-here\"><strong>Betrayed by Google Analytics: uncovering bad data and asking \u201cwhere do we even go from here?\u201d<\/strong><\/h2>\n\n\n\n<p>The first step of the Conversion Growth Program\u2122 involves a comprehensive audit which is where the cracks started to show. Data wasn\u2019t lining up, making it increasingly difficult to decide on basic changes\u2013Kate said it felt like Google Analytics was betraying her.&nbsp;<\/p>\n\n\n\n<p>\u201cYou can see that the data isn\u2019t right, that things aren\u2019t being captured properly, that transactions are not falling into the source medium bucket that they\u2019re supposed to be. In iteration one, there was aggregate data and now, in iteration two, we\u2019d trifurcated our channels but there wasn\u2019t a good way to get year over year numbers. It was a real point of stress.\u201d&nbsp;<\/p>\n\n\n\n<p>It meant that the recommendations for <a href=\"https:\/\/thegood.com\/insights\/cost-of-conversion-optimization\/\">conversion optimization were based on dud data<\/a>. If your Magento receipts and QuickBooks receipts aren\u2019t backing up what you\u2019re seeing, you know that something\u2019s wrong, and that\u2019s exactly the predicament WheelerShip found itself in.&nbsp;<\/p>\n\n\n\n<p>While it might seem daunting for many clients, Kate insisted that we slow down to speed up, and we agreed that we would focus on \u201ccleaning house\u201d when it came to data integrity before running any further tests.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The data needed to be squeaky clean before we could revisit optimization prospects\u2013something a lot of agencies wouldn\u2019t do.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve seen some agencies grabbing what they can from bad data, but we knew it would cause problems, so as part of the process, we made sure everything was wired up correctly in GA so that the decisions they made moving forward were based on fact.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-magento-forced-our-hand-transitioning-to-a-new-platform-at-the-peak-of-a-pandemic\"><strong>\u201cMagento forced our hand\u201d&#8211; transitioning to a new platform at the peak of a pandemic&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u201cWe did not have a lofty goal when we migrated the site,\u201d admits Kate. \u201cInitially, the only goal we had was <em>don\u2019t lose ground. <\/em>If we can just maintain our current conversion rate, we can consider this transition a success.\u201d&nbsp;<\/p>\n\n\n\n<p>Famous last words? Perhaps.&nbsp;<\/p>\n\n\n\n<p>When WheelerShip was forced to transition from Magento 1 to Magento 2 after the platform discontinued its first iteration, they knew it wouldn\u2019t be a simple case of transferring data across &#8211; but they weren\u2019t anticipating the leap to be as demanding as it ended up.<\/p>\n\n\n\n<p>We worked closely with the WheelerShip team (including their development partners) to reconstruct the entire site and apply a fresh new brand to their web presence. Using a combination of team interviews, user testing sessions, and an audit of their analytics, we collaborated to build an entirely new purchasing experience that was even more customer-centric.&nbsp;<\/p>\n\n\n\n<p>When you\u2019re working with a whole new platform trying to implement the same tricks as before, it can often feel like you\u2019re trying to jam a square peg into a round hole.&nbsp;<\/p>\n\n\n\n<p>It became clear quite quickly that old methods weren\u2019t cutting it anymore.&nbsp;<\/p>\n\n\n\n<p>\u201cSometimes we forget that we have to go back to the starting line. We realized we should actually just treat this as a new site because there\u2019s so much that\u2019s different.\u201d&nbsp;<\/p>\n\n\n\n<p>While we incorporated many of the learnings and winning variants from the previous iteration that we had hypothesized and tested, it became apparent that a step back and a re-evaluation were necessary if we wanted to make tracks forward.&nbsp;<\/p>\n\n\n\n<p>There were still things that seemed to be mysteriously underperforming and, for both Kate and us, there were three main questions:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Where are visitors dropping out of the funnel?<\/li><li>Why are visitors bouncing?&nbsp;<\/li><li>What should we do about it?&nbsp;<\/li><\/ul>\n\n\n\n<p>Separating technical problems from experience problems was a defining moment for Kate, and we were then able to go all the way back to the top of the funnel and start from scratch, building out the new customer-centric experience from top to bottom.&nbsp;<\/p>\n\n\n\n<p>Firstly, we turned around a post-launch hit to traffic by tackling low-hanging fruit in the purchase journey and prioritizing micro-frustrations that users were facing\u2013this included activities like removing bugs, improving slow load times, and mitigating unreliable search functionality.&nbsp;<\/p>\n\n\n\n<p>Once the low-hanging fruit had been addressed, we tackled transaction performance issues that put unnecessary barriers between the customers and their ability to successfully complete a purchase. <\/p>\n\n\n\n<p>For example, customers had expressed difficulty reading the contents of their cart, which led them to abandon checkout, while others struggled with inconsistent validation that affected their ability to checkout.&nbsp; Knowing WheelerShip would eventually move away from Magento&#8217;s native checkout function, addressing these immediate <a href=\"https:\/\/thegood.com\/insights\/customer-centric-strategy\/\">customer pain points was essential<\/a> in the interim, so we overhauled the checkout process by focusing on telegraphic user experience and a fool-proof transaction flow\u2013something that had been tricky in the previous iteration.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"398\" height=\"780\" src=\"https:\/\/thegood.com\/wp-content\/uploads\/image-361.png\" alt=\"overhauled checkout process\" class=\"wp-image-99373\" srcset=\"https:\/\/thegood.com\/wp-content\/uploads\/image-361.png 398w, https:\/\/thegood.com\/wp-content\/uploads\/image-361-153x300.png 153w, https:\/\/thegood.com\/wp-content\/uploads\/image-361-38x75.png 38w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-improving-1-every-day-and-making-the-most-of-a-four-year-partnership\"><strong>Improving 1% every day and making the most of a four-year partnership<\/strong><\/h2>\n\n\n\n<p>The changes to WheelerShip\u2019s site in the rebrand were so significant that we\u2019re now looking at it as a completely different site. What worked before is no longer getting the same results, and it\u2019s been a process of stripping back everything we thought we knew and starting again from scratch.&nbsp;<\/p>\n\n\n\n<p>For a brand that considers itself \u201ctoo small to be a big business and too big to be a small business,\u201d joining forces with an experienced and deeply knowledgeable CRO agency was a no-brainer. Without the resources to hire a full-time conversion team, WheelerShip has been able to lean on us for four years and counting.&nbsp;<\/p>\n\n\n\n<p>\u201cIt makes such a huge difference to know that you\u2019re not alone and that there are other people on your team who have a vested interest in the success of your business,\u201d says Kate. Even after working together for so long, we\u2019re continuing to find ways to add value to our partnership with regular tests and optimization tweaks across the site.&nbsp;<\/p>\n\n\n\n<p>It\u2019s been a breath of fresh air working with a partner like Kate and the WheelerShip team who understand the need to look at the new site through a fresh lens instead of just picking up where we left off, even if it has been a learning curve for both parties.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creating-a-conversion-minded-dream-team-how-our-long-term-partnership-led-to-400-higher-conversion-rates\"><strong>Creating a conversion-minded dream team: how our long-term partnership led to 400% higher conversion rates&nbsp;<\/strong><\/h2>\n\n\n\n<p>The Conversion Growth Program\u2122 was a crucial component of WheelerShip\u2019s transition from Magento 1 to Magento 2, and we were there for the brand during its toughest times\u2013a global pandemic and a worldwide shipping crisis, for starters. By working together as a unified team, we\u2019ve been able to generate incredible results:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Desktop conversion rates up 400%<\/li><li>Mobile conversion rates have doubled<\/li><li>Over $2 million in annualized revenue gain&nbsp;<\/li><\/ul>\n\n\n\n<p>For us (and for Kate and the team), the numbers are great but they aren\u2019t everything. The shift towards a more human-centric approach to business, both externally <em>and<\/em> internally, is neatly aligned with our own customer-first philosophy, which is why we\u2019ve been able to work so harmoniously with WheelerShip.&nbsp;<\/p>\n\n\n\n<p>Today, the family-owned business has an ever-stronger alignment with its company values\u2013something that our goal of total partnership has managed to foster.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve been fortunate to have a positive impact on so many areas of WheelerShip\u2019s business and have been able to run dozens of tests that their 19-strong team doesn\u2019t have the time for.&nbsp;<\/p>\n\n\n\n<p><strong>But, even after years of working together, we\u2019re still finding ways to add value to the customer experience and help Kate and the team get \u201c1% better every day\u201d.&nbsp;<\/strong><\/p>\n\n\n\n<p>\u201cObviously I appreciate the fact that our desktop conversion rate is up 400%. I love that, it\u2019s great. And I love that our mobile conversion rate has doubled, that\u2019s amazing,\u201d says Kate.<\/p>\n\n\n\n<p>\u201cBut it\u2019s not just about the outcomes. It\u2019s also about how we get there. There\u2019s this misconception that if you\u2019re a small business you don\u2019t get to have resources like The Good, and it\u2019s just not true. You don\u2019t have to be an ecommerce giant to be able to work with good, smart people who are invested in making your business more successful.\u201d<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-98623be ugb-container--v2 ugb-container--design-image2 ugb-container--collapse-on-mobile ugb-main-block\"><style>.ugb-98623be-wrapper.ugb-container__wrapper{border-radius:0px !important;background-color:#000000 !important}.ugb-98623be-wrapper.ugb-container__wrapper:before{background-color:#000000 !important}.ugb-98623be-content-wrapper > h1,.ugb-98623be-content-wrapper > h2,.ugb-98623be-content-wrapper > h3,.ugb-98623be-content-wrapper > h4,.ugb-98623be-content-wrapper > h5,.ugb-98623be-content-wrapper > h6{color:#ffffff}.ugb-98623be-content-wrapper > p,.ugb-98623be-content-wrapper > ol li,.ugb-98623be-content-wrapper > ul li{color:#ffffff}.ugb-98623be-wrapper > .ugb-container__image{background-image:url(https:\/\/thegood.com\/wp-content\/uploads\/9.jpg);width:40% !important}@media screen and (max-width:768px){.ugb-98623be-wrapper > .ugb-container__image{height:300px !important}}.ugb-98623be > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-98623be > .ugb-inner-block > .ugb-block-content > .ugb-container__wrapper > .ugb-container__side{padding-top:8% !important;padding-bottom:8% !important;padding-right:8% !important;padding-left:8% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-98623be-wrapper ugb--shadow-0\"><div class=\"ugb-container__image\"><\/div><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-98623be-content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-looking-for-a-cro-action-plan\"><span style=\"color: #ffffff;\" class=\"ugb-highlight\">Interested in learning the laws of optimization?<\/span><\/h3>\n\n\n\n<p><span style=\"color: #ffffff;\" class=\"stk-highlight\"><em>Opting In To Optimization<\/em> is a set of principles that will help digital leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.<\/span><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-main-blue-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/thegood.com\/oito\/\" target=\"_blank\" rel=\"noreferrer noopener\">LEARN MORE<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"author":3,"featured_media":99375,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":[""]},"insight-category":[10072],"insight-tag":[10114,10082],"class_list":["post-99364","insights","type-insights","status-publish","format-standard","has-post-thumbnail","hentry","insight-category-optimization-strategy","insight-tag-case-study","insight-tag-customer-experience"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study.png",1340,800,false],"thumbnail":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study-150x150.png",150,150,true],"medium":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study-300x179.png",300,179,true],"medium_large":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study-768x459.png",768,459,true],"large":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study-1024x611.png",1024,611,true],"1536x1536":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study.png",1340,800,false],"2048x2048":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study.png",1340,800,false],"teaser":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study-380x215.png",380,215,true],"teaser-large":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study-760x430.png",760,430,true],"insights-featured":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study-600x358.png",600,358,true],"case-study-logo-small":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study-126x75.png",126,75,true],"gform-image-choice-sm":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study.png",300,179,false],"gform-image-choice-md":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study.png",400,239,false],"gform-image-choice-lg":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study.png",600,358,false],"profile_24":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study-24x24.png",24,24,true],"profile_48":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study-48x48.png",48,48,true],"profile_96":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study-96x96.png",96,96,true],"profile_150":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study-150x150.png",150,150,true],"profile_300":["https:\/\/thegood.com\/wp-content\/uploads\/Copy-of-The-Telegraph-Case-Study-300x300.png",300,300,true]},"post_excerpt_stackable_v2":"<p>\u201cThere\u2019s 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